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ASVA Visitor Trend Report, September 2019 Dashboard Summary Usable Data Was Received from 212 Sites

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ASVA Visitor Trend Report, September 2019 Dashboard Summary Usable data was received from 212 sites. The total number of visits recorded in September 2019 September 2019 was 2,588,740; this compares to 2,681,936 in 2018 and indicates a decrease of -3.5%. Excluding Country Parks ASVA's Commentary and Observations for September 2019 September 19 2,588,740 -3.5% q Year-to-Date 21,572,737 -3.2% q It is disappointing to report a fall in visitor numbers to ASVA member sites in September, with an overall decrease in visitor numbers of 3.5% (excluding country parks), when compared with figures from the same Including Country Parks month in 2018. This decrease has a knock on effect on the year to date figures, with the overall year to September 19 2,829,895 -3.2% q date numbers down 3.2% on 2018 levels. As with last month, it would appear that Brexit uncertainty is Year-to-Date 25,764,483 -4.5% q having an impact on those travelling from Europe, with trips from major EU countries such as Germany and France considerably down, and some Scottish attractions, particularly those with high numbers of international visitors, are certainly feeling this impact. Per Region The overall picture is quite mixed when it comes to attraction type, with gardens, zoos & wildlife Northern Scotland 356,980 4.0% p attractions and historic properties and heritage sites showing overall increases, while museums & galleries, *Northern Scotland † 306,750 5.5% p This report was distilleries and visitor centres are all reporting decreases. Eastern Scotland 1,355,234 -6.4% q produced for ASVA by Southern Scotland 102,147 -7.5% q In terms of the major tourism locations, many of Glasgow’s iconic sites continue to enjoy a good season, *Southern Scotland † 99,673 -7.9% q with Kelvingrove Art Gallery and Museum (up 31%), St Mungo Museum (up 27%) and Glasgow Cathedral (up Western Scotland 1,015,534 -0.7% q 3%) all reporting increases of varying degrees. It Is also interesting to be able to report on year on year figures for the V&A Dundee, and pleasing to see an overall increase of 6% at this site. Edinburgh *Western Scotland † 827,083 -0.9% q performance continues to be more mixed, potentially down to the fact that the city is more reliant on international visitors rather than the domestic audience, but it is impressive to see some of the iconic sites Per Attraction Category performing very well, such as Edinburgh Castle (up 3%) and Edinburgh Zoo (up 4%). Heritage/historic In terms of the weather, September was somewhat mixed, with wet weather at the beginning of the month, property/stately 800,086 0.5% p gradually turning warmer and sunnier as the month progressed. Overall it was a fairly hot month, with the house mean temperature 0.5 °C above the long-term average. Museums & Galleries 1,091,681 -6.1% q Zoo/wildlife/safari 96,426 8.0% p park/aquarium Sports & activities 53,058 264.7% p Forest park/ 241,155 -0.3% q country park Gardens 17,295 7.6% p Distillery/whisky 92,916 -19.4% q related Visitor Centre 193,992 -14.8% q Boat Trip/Marine 127,276 -1.4% q Other 116,010 -11.4% q Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 5.63 (17) 12.53 (14) 2.88 (16) 4.05 (10) * † Excluding Country Parks 6.0% p 8.7% p -4.4% q 16.5% p For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Year-on-Year Visitor Numbers Visitor Numbers q Month Latest -3.5% 3,637,863 3,288,698 2,681,936 2,889,977 2,588,740 2,569,204 2,588,740 2,229,877 2,017,831 1,545,893 1,612,429 1,336,860 1,205,663 1,341,695 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Additional Comments Sep-19 Sep-18 Positive influences Ticket SPV Retail SPV Catering SPV Ticket Spend Braemar Castle "On September 15th Braemar Castle issued 295 free admissions as part of 'Doors Open Day." 6.0% p £5.63 Retail Spend £5.31 Negative influences -4.4% q £4.05 Highland Folk Museum "Poor weather has led to parts of the museum having to be closed to the public, many visitors don't want to visit a open £3.48 Catering Spend £3.01 - Newtonmore air museum in the rain and high winds." £2.88 16.5% p Sep 2019 Sep 2018 £12.53 £11.52 Spend per ticket sold 8.7% p _________________ Sep 2019 Sep 2018 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3 Site-specific report September 2019 u Responses for September 2019 were received from 219 sites. u 17 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 7 sites have not submitted results or were closed for the season in September 2018 and thus do not appear in the tables below. September 2019 September 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Aberdour Castle 2775 2108 32% Crichton Castle 373 682 -45% Aberlour Distillery 2219 1009 120% Crossraguel Abbey 148 293 -49% Alloa Tower 846 839 1% Culloden Battlefield visitor centre 29661 30793 -4% Almond Valley Heritage Trust 8629 7428 16% Culzean Castle 8175 7220 13% Arbroath Abbey 1443 1564 -8% Culzean Country Park 26925 22491 20% Arduaine Garden 1362 387 252% Dallas Dhu Distillery 1373 1329 3% Bachelors' Club 66 120 -45% Dalwhinnie Distillery Visitor Centre 6247 9253 -32% Balvenie Castle 1180 1170 1% Dewar’s Aberfeldy Distillery 4727 4432 7% Bannockburn 3218 3555 -9% Dirleton Castle 3182 2831 12% Barry Mill 267 143 87% Discovery Point 6921 6510 6% Bishops & Earls Palaces 1975 2914 -32% Doune Castle 16839 16212 4% Black House 649 1630 -60% Drum Castle, Garden & Estate 3215 2881 12% Blackness Castle 7745 7402 5% Dryburgh Abbey 2078 1993 4% Blair Athol Distillery Visitor Centre 9855 14255 -31% Dumbarton Castle 2793 2711 3% Bonawe Iron Furnace 303 584 -48% Dumfries Museum & Camera Obscura 1591 1452 10% Bothwell Castle 1332 729 83% Dunblane Cathedral 1690 1812 -7% Braemar Castle 2138 1959 9% Dundrennan Abbey 508 591 -14% Branklyn Garden 1164 918 27% Dunfermline Palace 2302 2068 11% British Golf Museum 32834 40464 -19% Dunstaffnage Castle 3025 2675 13% Brodick Garden & Country Park 6852 3933 74% Edinburgh Bus Tours 77561 88382 -12% Brodie Castle 5605 5439 3% Edinburgh Castle 213826 208418 3% Broughton House & Garden 2474 2164 14% Edinburgh Zoo 38064 36717 4% Caerlaverock Castle 3452 3130 10% Edzell Castle 843 664 27% Cairnpapple Hill 337 318 6% Elcho Castle 1157 948 22% Calderglen Country Park 87006 93840 -7% Elgin Cathedral 4711 4632 2% Callendar House 5196 4487 16% Falkland Palace & Garden 5846 5606 4% Caol Ila Distillery Visitor Centre 249 2437 -90% FC Scotland - Clatteringshaws Visitor Centre 5550 5550 0% Cardhu Distillery Visitor Centre 1729 2499 -31% FC Scotland - Glenmore Visitor Centre 12251 11630 5% Cardoness Castle 507 578 -12% FC Scotland - Glentress 21459 21459 0% Castle Campbell 2022 1879 8% FC Scotland - Kirroughtree Visitor Centre 7080 6660 6% Castle Fraser, Garden & Estate 6049 8110 -25% FC Scotland - The Lodge Forest Visitor Centre 12060 11160 8% City Art Centre 7710 4233 82% Fort George 7320 7067 4% Clynelish Distillery Visitor Centre 895 1473 -39% Fyvie Castle 4147 2360 76% Corgarff Castle 565 519 9% Gallery of Modern Art 46113 58994 -22% Cragganmore Distillery Visitor Centre 1194 1414 -16% Geilston Garden 1412 1372 3% Craigievar Castle 1923 2167 -11% Georgian House 3244 3743 -13% Craigmillar Castle 3719 3400 9% Gladstone's Land 1879 1341 40% Craignethan Castle 434 553 -22% Glasgow Cathedral 66750 65111 3% Crarae Garden 1209 765 58% Glasgow Museums Resource Centre 1200 1519 -21% Crathes Castle, Garden & Estate 6992 5820 20% Glen Ord Distillery Visitor Centre 5195 6773 -23% 4 September 2019 September 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Glencoe 39605 3724 964% Maclellans Castle 357 484 -26% Glenkinchie Distillery Visitor Centre 4984 5634 -12% Meigle Museum 301 275 9% Glenluce Abbey 106 76 39% Melrose Abbey 7752 6927 12% Grampian Transport Museum 2012 2537 -21% Moirlanich Longhouse 241 152 59% Greenbank Garden 2039 1012 101% Mount Stuart 4601 5262 -13% Gurness Broch 1706 1925 -11% Mugdock Country Park 58284 59244 -2% Hackness 138 162 -15% Museum of Childhood 12528 15475 -19% Haddo House 2444 635 285% Museum of Edinburgh 9780 10955 -11% Hermitage Castle 795 654 22% Museum of Lead Mining 905 987 -8% Highland Folk Museum - Newtonmore 8172 8586 -5% National Museum of Flight 8912 10127 -12% Highland Safaris 4047 4121 -2% National Museum of Rural Life 8202 8039 2% Highland Wildlife Park 9645 13252 -27% National Museum of Scotland 168343 185436 -9% Hill of Tarvit Mansionhouse & Garden 591 656 -10% National War Museum 71106 74135 -4% Holmwood 1343 421 219% Nevis Range 13453 10825 24% House for an Art Lover 1019 1425 -28% New Abbey Corn Mill 471 414 14% House Of Dun 919 554 66% Newark Castle 698 700 0% Hugh Miller Museum & Birthplace Cottage 516 601 -14% Oban Distillery Visitor Centre 7331 11250 -35% Huntingtower Castle 1020 877 16% Pitmedden Garden 2386 2805 -15% Huntly Castle 1634 1329 23% Pollok House 4569 4733 -3% Inchcolm Abbey 3113 3304 -6% Preston Mill 455 548 -17% Inchmahome Priory 1654 1440 15% Provand's Lordship 10418 12173 -14% Inveresk Lodge Garden 480 126 281% Queensferry Museum 475 516 -8% Inverewe Garden & Estate 8452 9450 -11% Riverside Museum 114332 128032 -11% J M Barrie's Birthplace 383 248 54% Robert Burns Birthplace Museum 19774
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