EMISSION STANDARDS UPDATE TROY HERFOSS MAINTAINS ASC AND AFX CHAMPIONSHIP LEADS CONTENTS Stauffer gained valuable points in ------------------------------------------- the championship over the weekend and is keen to bolster those points 01 - 04 GENERAL NEWS The 2015 Superbike racing season at the Wakefield Park circuit. “It was has now passed the halfway a tough weekend for us. The team 05 - 10 MOTORCYCLES point after Round 4 of the ASC worked really hard to get the bikes at Queensland Raceway over the where we needed them to be, but it 11 - 14 MARINE weekend and Team Honda Racing just didn’t come about for us. It was is still in the lead. not for lack of trying from the team or myself. Still, we came away with 15 - 17 PARTS & #3 Troy Herfoss remains the more points and I feel confident we MERCHANDISE championship leader in both the will be back at the front at Round 5 AFX-Superbike Championship and at Wakefield Park.” 18 OEM the Swann Insurance Superbike Series after he and team mate, With 3 rounds remaining, Herfoss #2 Jamie Stauffer put the Honda is pleased to hold on to the 19 - 20 POWER CBR1000RR SP through its paces championship lead. “It was an EQUIPMENT over the 2 days of racing. interesting weekend for many reasons, but ultimately a success 21 - 22 TRAINING The field was strong throughout for Team Honda Racing. We Friday practice and qualifying. improved our pace from last year, Team Honda Racing headed into held onto the championship lead Saturday’s AFX-Superbike races and showed our strength as a team. with sights clearly set on holding We can reset now and work on the championship lead. setting the pace for the remainder of the season.” Team Honda did just that with Stauffer finishing Race 1 on Saturday in 4th place, Herfoss in 6th followed by a terrific battle in Race 2 that saw Herfoss finish in 2nd place and Stauffer in 5th. Overall for Round 4 of the AFX-Superbike Championship, Herfoss took 3rd place on the podium allowing him to maintain his championship lead by 11 points. GENERAL NEWS 01. 02. MARKETING TIPS - ONLINE MARKETING YOUR BUSINESS & CUSTOM SITES: YOUTUBE: SOCIAL MEDIA: There are plenty of templates online Did you know YouTube is the second ------------------------------------------- which you can buy for relatively highest search engine. That’s great Let’s keep this article informative. cheap ($20 - $100). These templates – but YouTube is also a really good I want to focus on the four main are designed for you to buy, add way to put videos on your website online forms of advertising that your images, information and you’re (embedding). You could show people I think are relevant to Honda done. If you look at e-Commerce how to use a lawnmower properly, Dealerships, be it Marine, based templates you will have a what they need to look for or just Motorcycles or Power Equipment. better range of pages for ‘listing’ offer some expertise on servicing. your products. If there is something A really good example of how to WEBSITE: WEBSITES that you don’t like about the template use YouTube or videos on your ARE NUMBER 1. then you can have a developer edit website and what I mean is this link: ------------------------------------------- the site for you, but most of the time https://ivanhoecycles.com.au/ and SIMPLE SITES: you can find something that is pretty click on servicing. If you don’t have a website I would on par with what you’re after! highly recommend obtaining a low They explain what the shop offers, cost site. Your main priorities for Sure the template is cheap, but you how much and what they do – plus the site should provide information will need to pay a developer to edit the dealership details are right next about what you do (Services), all the information and images which to the video - Very clever! where you are, and list the products can be costly. It is definitely worth that you sell - A website should taking a look at though. reflect your store, its presence and its personality. In today’s WHAT DOES GOOGLE world you should definitely be able DO FOR MY SITE: to get something professional for What Google does is it takes what under $3k. someone searches, and then finds the best matched sites and lists them accordingly. There are many tips and tricks that you can do to convince Google that your website is ideal for the search, this is called Search Engine Optimisation or SEO. GENERAL NEWS 03. FACEBOOK: Think of Facebook as a secondary site, in its own world, and very simple to manage. You have all these people that are going on Facebook to seek information, whatever that might be, so let’s try and get your business in front of their face. Whether you already have a customer following or are looking to generate new leads, advertising on Facebook is highly targeted. On each of your posts you will notice a button that says ‘Boost Post’. What this button does is allow you to promote that post to a certain demographic on Facebook. What you can do is pick who you want to see your post. Are they Male or Female? Of a certain age? Follow a specific group or company on Facebook? Or live in a certain area (Yes you can target people in your area only). Facebook knows a lot about us! Example: Lets ‘Boost’ a post that you put up about the $699 HRR216 Lawnmower. I would target people that like Bunnings or Masters, My age preference would be 25 – 50 year old Males that live around the Campbellfield area. Let’s drop $100 and see what it gets me. Facebook will provide you with results of reach (How many people your ad was displayed to) plus other interactional segments. The saying ‘a picture says a thousand words’ couldn’t be any more relevant. Always put up a photo of the product and in the caption write something that will capture people looking for this product. TWITTER: So let’s talk Twitter. Think of twitter as a way to link current news, special offers or aspects of your business to customers. Each ‘tweet’ is like a teaser to link to another platform (Ideally your website). You could promote that HRR216 Lawnmower and tweet it to your followers. The hard thing with twitter is getting people to follow you. If you have someone that can work on obtaining followers, tweeting regularly with relevant information then go for it. It’s super easy and powerful, but getting that following is probably your main bridge to cross. Like YouTube, twitter is a platform where you offer expertise and remember the content you tweet doesn’t have to be original. Honda dealerships can be very busy, so having time put aside for social media can be hard. Sticking with these four main platforms will help you stand out from the crowd and not only help generate business but keep your old customers coming back. There may be some platforms that work better for you, and others that don’t so get out there a give it a crack. All in all - Think of advertising as if you where fishing. Sure you got a line in the ocean and there’s plenty of fish. But it’s until you use the right bait, in the right location, for the right fish – then you will increase your chances of getting a bite. Power Equipment Coordinator James Wilson 04. HONDA SET TO LAUNCH MOST POWERFUL SXS YET Honda is ramping up its side-by-side range, with the introduction of its most powerful model ever, the all-new Pioneer 1000. In a world first, the SXS 1000 features Honda’s versatile Dual Clutch Transmission system, combining the performance, durability and flexibility of a manual transmission with the convenience of an automatic. Pairing a powerful 1000cc engine with a multi-purpose transmission is sure to make the new Honda Pioneer 1000 popular with both agricultural and commercial buyers. Ready to tackle the Australian terrain, the tough new Honda Honda’s Pioneer 1000 also features a large LCD dash, powerful disc brakes, Pioneer 1000 offers a voracious a new parking lock system and selected models with alloy wheels. mix of manoeuvrability, power and comfort. The new model is set to hit Australian shores late in 2015 in both three and five seater versions, the latter featuring two rear seats which can be quickly The new all-terrain Honda and easily folded away to make a flat bed. side-by-side features auto-levelling rear suspension which automatically Packed with Honda’s finest technology and built for Australia’s harsh optimises rear ride height to suit landscape, the Pioneer 1000 is ready for the toughest work. its load, ensuring performance and comfort. MOTORCYCLES 05. 06. HONDA RC213V-S RELEASED IN AUSTRALIA Honda Motorcycles is raising the bar once again, with one of the most highly anticipated motorcycles in the manufacturer’s rich history set to hit Australian shores. The famous MotoGP replica, RC213V-S, is now available to Australian riders and is set to change the road bike landscape forever. Developed by Honda Racing Corporation (HRC), the RC213V-S is a road going model of the legendary Championship-winning MotoGP RC213V machine. Inspired by, and developed with input from many legendary GP riders, Honda’s latest offering is set to be the ultimate road going motorcycle. The meticulous replication of all the traits that made the RC213V a MotoGP champion, as well as the thoughtful development of new practical features, make the RC213V-S unlike any other motorcycle on the open road.