Newtrade Energising Independent Retailers media pack 2014

Newtrade media pack 2014 | 1 The best way to grow my business is by learning from others, Introduction building relationships with suppliers and retailers, and sharing ideas. I trust Newtrade to help me do this. Newtrade Pinda Cheema, Costcutter Helping suppliers build relationships and grow their sales in the independent and wholesale channels.

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Academy (*66% of trade press users read Retail Newsagent and Retail Express: him! Cash & Carry research 2011)

(**him! Cash & Carry research 2011)

(*** Nestlé, P&G, Kraft Foods, Unilever and Pepsico)

2 | Newtrade media pack 2014 Newtrade media pack 2014 | 3 03.01.2014 34 23 March 2012 Retail Newsagent Retail Newsagent 23 March 2012 35 EYE ON TOMORROW INNOVATION FREE DO DEALS AUTOMATIC FACE UP RN predicts IDEA! Mandeep Singh Raj Aggarwal Premier Singh’s, Londis, Wigston, Leicester what’s in Changing the Sheffield Many products in petrol stations are CHECK You’ve got to go out and on spring-loaded shelves so that as an @retailnewsagent do deals: be cheeky and buy item is taken out, it automatically fac- YOUR Retail Newsagent way we cleverly. If you’ve got a half-decent store es up the display. I’ve installed 3.75m store for 2014 MAGS you’re a valuable customer to your whole- of shelving like this from Beemak FORECAST Ian Taylor saler and have room to bargain. I ask: and it’s cost £800, but as it saves Portgordon Stores, “What can we do for £1 that’s branded and I SPENT an hour of staff time a day and Page 24 Buckie, Moray a good deal for customers?” We’ve been has a three-year warranty, » WORK You can save money on concentrating on £1 items like four-packs this will save us more than your magazines at the click of Toffee Crisp or Mars bars, making 20% £800I MADE £6,000 in that time. of a button. We use Men- from them and selling zies’ website to check our I ISPENT SPENT nearly £1,600 worth saving of 13,063 range, look at our sales his- a week. * FREE IDEA! tory for the last six issues and amend the quantity £1,280£1,280 FREE or remove it all together. onon stock stock per per week week £2,329per year FIX YOUR It changes the delivery for IDEA! FRIDGE the very next morning and I IMADE MADE Reach an audience of exclusive WHILE THE can save you a fortune in MULTITASKING SUN’S NOT cash flow. If Menzies sends James Brundle you 10 magazines at £5.99, £320£320 Spar, Walthamstow, London SHINING profitprofit BUSINESS Dean I SPENT but you only want two and We’re making the most of FREE Opportunities ahead change it, you’ve saved our staff by having them A LITTLE IDEA! to Holborn a couple of hours yourself £48. multitask. We have a baker Holborns, of my time for our in-store bakery and AND OFTEN ‘ IDEAS Redhill, Surrey I MADE I SPENT when things are quiet, Vip Panchmatia My plan for the Now is a he starts making freshly- Hexagon Store, Andover, 13, 063 engaged independent great time a functioning, clean made ready meals. For his Hampshire MAKE & SAVE to clean and chiller ready for £0 days off, he prebakes the Rather than baking ev- next six months’ restock your the ice cream sales I MAKE bread and a member of erything in the morning season constant savings Retail Newsagent money ice cream fridge, staff finishes it off. and seeing sales dry up by SPENT Page 22 in time for the bet- by avoiding The best way to I lunchtime we’ve been I SPENT » It doesn’t have to cost a fortune ter weather. Get lots unwanted increase margins baking a little and to innovate your business. Here of boiling water and pour it in. magazines is by doing as often throughout the By doing this you can defrost it much as you can £0I MADE day and getting the retailers, who choose Tom Gockelen-Kozlowski gets within 20 minutes. yourselves. smell around the £0I MAKE probably shop to make our an extra NEWS ● CONVENIENCE ● PROFIT www.betterretailing.com ● £2.10 some of the UK’s best retailers thousands customers hungry. to reveal their top ideas FREE We were selling 50 IDEA! or 60 products a day but that’s now gone up £60per day deas and innovations are the lifeblood of success- TURN YOUR to 110. With margins of ful businesses, ensuring that they never stand STAFF GREEN 40%, that’s excellent. still and become stale. But, while the multiples I SPENT to pay £1.95 a week despite can employ hundreds of people to make sure the Paul Cheema FREE I I SPENT Costcutter, Coventry next great idea belongs to them, for smaller operations, time building IDEA! The only paid-for trade magazine where each member of staff must work hard to keep the We’ve reduced our energy the confidence doors open and the tills ringing, finding time to go out consumption by train- I£0 MADE and gather inspiration from conferences, store visits or of my staff ing our staff to make sure valuable meeting suppliers can be a real challenge. GIVE STAFF I MADE they unplug appliances, USE EVENTS AS A RN has therefore collected 50 brilliant tips from some dedicated and keep chiller doors shut and management AUTONOMY TRAINING OPPORTUNITY experiences of the best retailers in the UK which you can imple- Sunder trained staff switch lights off. ment in-store today. Alkesh Gadher for staff 8 free alternatives Misery as Mirror Covering everything from new product ranges, tech- Sandher Best-one, Isleworth, Greater London I SPENT FILL IN S&S Londis, Leamington Spa I SPENT for independent retailers, providing nology and in-store services to marketing, store layout, We’ve been increasingly involved with the THE GAPS financial assistance and the way you run your store, I’ve just trained eight members of staff time training community and are using events as training these ideas are simple and have been tried and tested in for a new shop and after three days I’m my staff opportunities for staff. Every time there’s an John Green JR Green Newsagent, Sawtry, Cambridgeshire stores just like yours. confident that they could easily run I MADE event like a Harvest fair we nominate some- £1,300I’M MAKING Not only that, they are also mostly very cheap - 21 it without me. I’ve put one woman in almost body to take charge of it. They organise prizes We focus on news and magazines, are completely free - but can all have a dramatic effect charge of bakery and told her its suc- and donations and work with the community but recently put in a chiller when the on your profits, costs, community spirit or general ef- cess is down to her. It’s given her a real associations. It’s a brilliant free way to work grocery shop next door closed. We’re ficiency as a business. passion for it and she’s working in her on their management and organisational £2,000extra sales per now making sales of £2,000 a week on You might not be in a position to invest in a signifi- own time, creating charts and graphs £1,000in 12 skills, as well as showing that our business week grocery from products such as fresh in-depth retailer-focused business cant all-store refit, but you can use small changes to to record the growth in sales. cares about local issues and events. bread and milk, tins and packet foods. months leads margin cuts WINTER STORMS make a big difference. Can you afford not to read on? » NFRN attacks ‘miserable’ publisher for pegging Saturday advice in high-quality format. terms to Mail and Express, as Trinity Mirror regionals and Floods fail Sunday Post slash terms. ‘We’re delivering an extra £3.4m to disrupt in retail profit,’ says circulation director. Page 5 » newstrade 24 23 March 2012 Retail Newsagent Retail Newsagent 23 March 2012 25 10 30 September 2011 Retail Newsagent Retail Newsagent 30 September 2011 » 11 PROFITS FROM n The opinions on this page do not PRICEMARKING Reach an audience of 13,063* engaged SUPER-STRENGTH necessarily represent those of Pages deliveries email [email protected] the editor 33-35 tel 020 7689 0600 Letters may be altered by the editor But weather leaves fax 020 7689 0700 RETAIL NEWSAGENT for reasons of clarity or of length Cigarette promotion Top prizes to be won Packaging redesigns for Silk Cut Limited edition lines Suppliers sales high and dry Sunday trading will Independents set to lose out Lower ABV to mults if Sunday trading laws for Skol news and convenience retailers, who redirect Olympic are suspended for the Olympics spend from indies Carlsberg is reducing the as customers stay £30k from strength of its Skol lager JTI offers retailers call for We are baffled and horrified to take advantage of a gov- at the chancellor’s suggestion ernment scheme offering indoors. that Wednesday’s Budget will favourable duty rates on include a ‘temporary’ suspen- Royals mint lower ABV beers. autumn incentives OFT cider Page 5 sion of Sunday Trading laws From this month, Skol choose to pay £1.95 per week in a market » nationwide over eight weeks by Steven Lambert our share in the value for will be brewed to an ABV by Steven Lambert during the largely London- money cigarette mar- of 2.8%, down from its New season centric Olympics. Retailers can win £30,000 ket – the fastest growing previous level of 3%. The JTI is giving retailers at Tyrells This proposal was put before worth of prizes as part of segment in the category changes mean the brand extra incentive to stock its Premium crisp label clarity parliament as a Private Mem- British American Tobacco’s and currently worth £3.7bn will now fall in line with Silk Cut cigarettes with its Tyrrells is replacing its bers’ Bill last year and was very plans to celebrate the 20th – with the launch of our new laws offering reduced latest range of packaging ROYAL MAIL RIVAL limited edition summer widely opposed and subse- anniversary of Royals. previous limited edition duty rates on beers of redesigns across its 20s flavour with a new winter Fears anti-bingeing quently withdrawn. Just as it While details of the pack last year. We expect to 2.8% ABV or lower, part packs. of free titles line. was also withdrawn in the 11th prizes are currently being improve on this with our of plans from parliament The move follows hour from last years’ Budget. finalised, goods such as new pack designs.” to promote responsible on from a competition Sour Cream and Roasted schemes could If the House cannot even top-end electronic gadgets Mr Lewis added the com- drinking. launched earlier this tions Jeremy Blackburn Garlic will replace English RN Welly approve this measure when it are expected to be up for pany will highlight the Dr Isaac Sheps, chief month across the com- New look said: “These new limited Summer Barbecue as the firm’s current seasonal is democratically debated, then grabs for independents pack changes on receipts executive of Carlsberg UK, pany’s 14s packs, including ■ New packs for Silk Cut edition packs are the break law. Page 13 the chancellor has no justifica- who send in barcodes col- produced through PayPoint said: “We are responding Silk Cut, offering retailers latest example of pack, available in 40g (RRP » ■ Autumnal designs on sale tion to railroad this through lected from pack outers of terminals, as well as hold- directly to the govern- cash prizes of up to £1,400. innovation and creativity 69p) and 150g bags (£1.89) to end of October from October to February. scoop the Budget. Such ‘temporary’ Mirror re-runs Royals. The competition ing trade days at up to 500 ment’s duty initiative to Independents will be from Silk Cut. By continu- provisions have historically set will run alongside this cash & carries and whole- able to pick up larger packs ing to provide retailers Packs of the crisps will causing delivery encourage the develop- us on the road to permanent month’s launch of updated salers. Retailers will also be ment of beers at lower ABV of the premium tobacco tied edition packs will run with premium profit feature the same black and troubles in Barnstaple E-VOUCHERS change – and the chancellor packaging for the value for provided with A5 leaflets to Lewis refuels British Formula 1 star Lewis Hamilton took time to refuel with a Lu- levels.” brand in three autumnal across Purple, Blue and margins Silk Cut remains white photography – high- n is clearly wrong in suggest- money cigarette. show customers requesting cozade Sport before last weekend’s Singapore Grand Prix. The drinks brand is also “We are committed to designs, featuring imagery Silver varieties to the end one of the most important lighting eccentric British Most read and most recommended title by goes ing that there is not sufficient Brand manager Henry further information about supporting Hamilton’s teammate, Jenson Button, after signing a five year deal as working in partnership such as acorns and leaves, of October. cigarette brands for scenes – that appear on provision of retail to satisfy LATE MIRROR MAKING SMITHS LATE Lewis said: “We increased the changes. supplier to the Vodafone McLaren Mercedes F1 squad. with the government.” as of next week. The limi- JTI head of communica- retailers.” Tyrrells’ core range. demand over the Olympics – it Guardian is only large supermarkets that Good morning. Or rather it is until 6.30am – half an hour on four occasions. postal face the restriction. not today as the Mirror group after our opening time. I tried the number I have All this will achieve is the newspapers were on a re-run, We have taken the decision for circulation director John redirection of the £100m antici- so we had to start delivering this morning we will no lon- Howard at 6am, but as it’s a 9-5 Local store’s pated spending into the hands without them, substituting ger promote the Daily Mirror phone could not even leave a THETHE BESTBEST :3.Fact :3.Fact 65% 65% of of consumers consumers who who buy buy UK independent retailers** £1k to back of supermarkets and away from the Daily Mirror for The Sun in as a home delivery title. message. community based retailers Sunday trading laws a couple will be less in local shops. time sensitive drops. This is due to the fact that, Rest assured I will be speak- confectioneryconfectionery have have planned planned to to do do so so when when they they mail service hits who so desperately need the of years ago, and large stores I also think it is bad that we We were told the expected over the last couple of weeks, ing to someone at the Mirror CATEGORYCATEGORY enterenter the the store store2 2 increased spending that the were allowed to open at all, it are losing that Sunday feeling. It time of arrival in Barnstaple the Mirror has caused either today to vent my frustration. digi drive Games will bring. had a significant effect on my is a special day for rest or going was at 6am, so if we had re-runs or late delivery of all Lesley Brown, Action:Action: As As well well as as secondary secondary displays, displays, stock stock NPD NPD international business. Newspaper sales were to church, and I feel it is being waited for Smiths to deliver, titles because Smiths waits for Frankmarsh Stores, Barnstaple, onon the the main main confectionery confectionery display display so so consumers consumers Kieran McDonnell, worst hit. made into a 24-hour shopping we would have been waiting it to arrive. This has happened ADVICE.ADVICE. North Devon National president, If supermarkets are allowed culture. cancan easily easily fi find nd it it Sign up to approved NFRN headlines. to open earlier, it won’t make Paresh Patel, people shop more. They will just Coborn Corner Store, – and it always ends up being there is a serious decline Mile End, UNWRAPPED.UNWRAPPED. : : 4.Fact 4.Fact Value Value for for money money is is an an important important “My“My advice advice to to other other retailers retailers is is to to get get engaged engaged with with NPD NPD as as store list for chance Let’s hope Sunday shop in different places. And it London Don’t worry about more than minimum wage. year on year apart from the odd Page 4 3 3 soonsoon as as possible, possible, it’s it’s critical critical to to the the category. category. My My best best sales sales » trading doesn’t go the minimum wage, With the economy still exception. factorfactor when when shoppers shoppers are are deciding deciding to to buy buy n struggling, many retailers will However I fear the publisher areare achieved achieved when when I putI put a aFSDU FSDU in in a ahigh high traffi traffi c carea, area, Weekly title provides opportunities to to win prize. Page 8 past the Olympics just pay people keep wanting to decrease what of the Observer will not be AA simple simple guide guide to to help help you you sell sell more more confectionery. confectionery. Action:Action: Clearly Clearly display display prices prices and and consider consider using using ideallyideally by by the the till, till, and and site site the the product product on on the the main main fi xture,fi xture, » I hope the proposed extension COLD SHOULDER OVER what they are worth they are paying their staff to happy with its circulation in multi-buymulti-buy deals deals to to increase increase rate rate of of sale sale itit drives drives trial trial and and future future purchase. purchase. Sampling Sampling to to the the staff staff is is to Sunday trading hours doesn’t lower and lower levels. February in last week’s RN. InIn this this feature feature we we look look at at new new products products (NPD). (NPD). alsoalso a agreat great idea. idea. If If my my staff staff are are engaged engaged with with a anew new go beyond this summer’s PROMISED STOCK I was surprised to hear the ACS I think it’s the wrong way Look and you will see why. productproduct they they are are likely likely to to recommend recommend it it to to our our customers” customers” Olympics. thinks the increase in mini- round. More attention to detail is 1.Fact 1.Fact NewNew product product sales sales are are at at 2.Fact 2.Fact : : 66% 66% of of shoppers shoppers don’t don’t 4 4 Vol 125 No 1 Croydon retailer The supermarkets will push I bought a 3m dairy cabinet I spent nearly £4,000 on mum wage for adults will Pay people what they are required, I feel. DarrenDarren MacDonald, MacDonald, Bishop Bishop Retail Retail Durham Durham for it as the economy is down from Husky last April and as the chiller, and a main reason be a blow to independent worth, and then the govern- I am willing to share figures theirtheir highest, highest, per per point point of of seesee confectionery confectionery in in store store2 2 and it could be a way of kick- part of the deal I was prom- why I chose this one was retailers. ment deciding new rules on of 20 years ago if you think this target disciplined retailers with your FOR TRADE USE ONLY slams council’s call to distributiondistribution (per (per outlet) outlet) during during the the Action:Action: Use Use dump dump bins bins and and starting trade. ised 12 cases of Stella. because of the offer. I have been in the retail busi- minimum wages won’t even would be of interest to readers. Save our store Villagers in the Wiltshire village of Dilton Marsh are hopeful their 1 1 ditch local shops for But it will affect a great Nearly a year on and I am I want to warn other ness for 13 years and have never matter. Philip Elliott, fi first rst 6 6 weeks weeks from from launch launch countercounter displays displays in in high high footfall footfall SpeakSpeak to to your your Kraft Kraft sales sales executive, executive, or or 01 number of independent busi- yet to receive my lager. Every retailers who are thinking of used the National Minimum Andy Davidson, Bristol local convenience store and post office will be reopened following a four month nesses, especially those near a time I ring Husky, I am told taking up a similar deal, to Wage as a guideline for what Drayton Newsagents Editor responds: Action:Action: To To maximise maximise sales sales stock stock areasareas to to ensure ensure shoppers shoppers see see supermarkets. Drayton, Portsmouth callcall 0870 0870 600 600 0699 0699 to to fi find nd out out more. more. wait, after a petition set up by teaching assistant Jayne Bosson led to an interested supermarket. someone will look into it and make sure they get the stock I pay my staff – and I don’t “The correct February core sales NPDNPD as as soon soon as as it’s it’s available available NPD.NPD. This This will will drive drive awareness, awareness, Page 12 It is ok during the Olympics get back to me. I have spoken they are due before exchang- think other retailers should figure for the Observer is 253,022. » when there will be a lot of new to head office and the rep ing contracts. either. Just to set the sales This is a 4.3% month-on-month trialtrial and and most most importantly importantly – – sales sales time-sensitive campaigns party applying to take over the store in the next few months. customers visiting the country, who sold the chiller to me and Mohammed Nabi, I’ve always decided what I decline and an 11.6% year-on-year record straight but it must go back to the way it this has been going on for far Mayland Garage, pay all my employees, whatever decline. Apologies for the mistake Mayland, is now afterwards. too long. Essex their age, depending on their I have been collecting circula- in the 16 March issue of Retail When changes were made to job role and their experience tion figures for 20 years and Newsagent.”

Sources:Sources: 1 Nielsen 1 Nielsen CROS CROS in inIndependents, Independents, Top Top 15 15Chocolate Chocolate Singles Singles launches launches from from May May 2008 2008 - March- March 2011, 2011, 2September 2September 2007, 2007, Cadbury Cadbury UK UK Internal Internal Research, Research, 3 HIM, 3 HIM, CTP: CTP: 27,000 27,000 Convenience Convenience Customers Customers 2009. 2009. 4 Retailer’s 4 Retailer’s own own promotion. promotion.

CADB-0260_DelicDisCATAd_HDPS_AW1.inddCADB-0260_DelicDisCATAd_HDPS_AW1.indd 1 1 21/09/201121/09/2011 10:56 10:56

(*ABC total average net circulation per issue (01 Jul 2012 - 30 Jun 2013)) 103706 JTI Retail Newsagent 297x64.2.indd 1 20/03/2012 10:22 103706 JTI Retail Newsagent 297x64.2.indd 2 20/03/2012 10:22 (**him! Cash & Carry research 2011)

Editorial Contacts Features 2014 Rate card (£) Advertisement dimensions (mm) Specifications Editor Chris Gamm January 25 SPECIAL SPY, Chilled: Dairy September [email protected] Display Double page Spread Artwork to be supplied in high-resolution 3 Tobacco: RYO & Economy, 5 Halloween, Hot Drinks PDF. All images within the PDF must May 020 7689 3378 Page 3,185 Bleed: 426 x 303 | Trim: 420 x 297 Low-ABC alcohol 12 SPECIAL: COME SHOP WITH be 300dpi images formatted to PPA 2 Carbonates, Summer Sports Double page spread 5,735 10 Spring Confectionery, ME, Christmas Confectionery Type: 400 x 263 Pass4press Version 9. 9 Mints & Gums, Cider Features Editor Chris Rolfe Own Label 19 Collectables, Frozen Food Half page 1,690 16 SPECIAL: WHAT TO STOCK, [email protected] 17 Juices & Smoothies, 26 Batteries, Tobacco Accessories Quarter page 1,108 Files can be sent in the following ways: Tobacco: Premium Brands 020 7689 3362 Dummy front cover Yoghurts & Pot Desserts Eighth page 715 1. Email [email protected] 23 Breakfast Biscuits & Cereal October Bleed: 216 x 206 | Trim: 210 x 203 24 SPECIAL, E-cigarettes 2. On a CD or DVD to Ad Production, Bars, Big Night In: Alcohol 3 Christmas Soft Drinks, 31 Meal Manager: Breakfast, Type: 190 x 183 Newtrade, 11 Angel Gate, City Rd, 30 Wine, Summer Magazines OTC Medicines Special positions Household Cleaning Sales Contacts London, EC1V 2SD 10 Christmas Snacks, Inside front cover 3,505 June February Soup & Canned Goods Single page 6 Water, Food to Go Director of Sales Mike Baillie Outside back cover 3,505 Deadlines 7 Big Night In: Sharing Snacks, 17 SPECIAL, Christmas Alcohol Bleed: 216 x 303 | Trim: 210 x 297 13 SPECIAL, Summer Spirits [email protected] Opposite leader page 3,505 1. Display advert: Complete artwork is Electronic Payments 24 Big Night In: Confectionery, Type: 190 x 263 20 Sugar Confectionery, 020 7689 3367 required 10 days prior to publication 14 Collectables, Newspapers Female Grooming Early guarantee 3,505 Children’s Magazines date. 21 SPECIAL (MAGAZINES & 31 Pets, In-store Services / Home 27 Tobacco: Illicit Trading, Account Manager Will Hoad Half page landscape 2. Advertorial: Complete artwork is ABCS), Capsule Cigarettes Interest Mags Coverwrap Health & Beauty [email protected] required 15 days prior to publication. 28 Hot Drinks, Oral Care Bleed: 216 x 143 | Trim: 210 x 140 November Full cover wrap 8,975 (Production staff must be notified if July 020 7689 3370 Type: 190 x 128 March 7 SPECIAL, Cigars Front cover and inside artwork is to be advertorial). 4 Beer, Puzzle Magazines 7 Sports & Energy Drinks, Chilled 14 Winter Ice Cream, Laundry Account Manager Kate Ellis front cover 7,050 11 Sports & Energy Drinks, Snacks 21 Pre-Mix & RTDs, 1/8 page landscape Meal Manager: Dinner [email protected] Branded polybag 10,405 14 Confectionery Countlines, Butters & Spreads Bleed: 190 x 40 | Trim: 190 x 40 18 SPECIAL, Snacks on the go 020 7689 3372 Bread & Bakery 28 Cheese, Cooking 25 Pricemarking, Special Dietary Classified Type: 170 x 28 21 SPECIAL (50 IDEAS) Sauces Requirements Account Manager Dominika Piwnicka Cakes & biscuits Variable sizes 24ccm December [email protected] 28 Impulse Ice Cream, August Retail Watch colour Half page portrait 5 SPECIAL: IAA 020 7689 3363 Babycare & Pre-school 1 Children’s Confectionery, separations from 150 Bleed: 106 x 303 | Trim: 103 x 297 Home Baking Back to School Type: 93 x 263 April 12 Easter Confectionery, Sales Support Executive Marta Dziok; Advertisement feature 8 Tobacco, Craft Magazines 4 Tobacco Display Ban: One Year World Beer [email protected] Page PDF supplied 3,505 15 SPECIAL to Go, Male Grooming 19 Top Product Launches 2014, 1/3 page portrait International Food & Drink 020 7689 3354 11 Caribbean Food, Cereal 22 Soft Drinks, Magazine ABCs Bleed: 67 x 303 | Trim: 64 x 297 Meal Manager: Lunch 26 Partworks, Retail Technology 29 Crisps, HND Type: 54 x 263 18 BBQ, Refrigeration

4 | Newtrade media pack 2014 Newtrade media pack 2014 | 5 @retailexpress LOOKING BACK PART ONE 50,845* OF OUR 2013 WORKSHOP  Largest distribution of all P22 the trade press, reaching

Retail Express december 17 2013 - January 13 2014 betterretailing.com strictly for trade users only WORKSHOP 50,845 news and 2013 GO DIGITAL THE YEAR’S BEST convenience retailers* Unique newspaper format: a free OUR FOUR-PAGE WE LOOK AT THE DIGITAL GUIDE TOP PRODUCTS AND fortnightly that provides easy- FOR RETAILERS STORIES OF 2013 to-use, actionable advice to help P17 P24 retailers grow their sales. n Largest distribution of all the trade press, 06 OCTOBER 8-21 2013 07 08 OCTOBER 8-21 2013 09 PRODUCTS betterretailing.com PRODUCTS betterretailing.com reaching 50,845 news and convenience NEW UB xmas MORNING GLORY Drum roll for Imperial Tobacco Xmas smash hits range Win some dough from New look for Rubicon

LOUISE BANHAM LOUISE BANHAM Launched: 1952 New Redesigned A Pole of Jaffa IMPERIAL Tobacco is RRPs: 12.5g, £4.18 which includes Drum Origi- 1952 and the brand currently RETAILERS can savour the McVitie’s Temptations Leerdammer is the Cakes, RRP £6 drumming up more (Original and Gold) nal and Drum Gold, has been accounts for 5.3% of all roll- sweet sales this Christmas cake bars for this year. McVitie’s Biscuit McVitie’s Victo- Kingsmill this Xmas shakes up carbonates toast of the town retailers* tobacco sales for in- the 25g, £8.27 given a more modern look your-own sales. with United Biscuits’ A 500g Carr’s Assortment Selection, RRP ria, RRP £6.60 Jacob’s Savoury SMOKE The sliced cheese kicks off a 1 dependent stores by stats (Original and Gold) to bring the range into the “Drum is a unique RYO TV campaign on October 21. range of festive box is also new, containing £8.80 Crawford’s Family Favourites, RRP LOUISE BANHAM the unveiling a new pack 50g, £16.35 21st century. It is designed product for unique RYO adult The ads encourage trial of cakes and snacks. a variety of savoury McVitie’s Mini’s Circle 350g, RRP £2.80 LOUISE BANHAM stats * design for one of its (Original only) to give adult smokers added smokers who want to stand Leerdammer Toastie slices. crackers, along with Festive Cartons, £3.14 Jacob’s Savoury KINGSMILL is bringing fes- efits for retailers, driving Part of the roll-your-own brands. tive cheer to convenience A NEW look for Rubicon’s Retailer margin: reassurance that they are out from the crowd,” he said. Contact: 01622 774 800 Jacob’s Oddities & RRP £1 Jacob’s Heritage, Assortment, RRP loyalty among customers £48 million retailers’ communities by carbonates range will add 10.4-10.8% buying a “unique quality to- “We are committed to driving New for this season Mini Cheddars Cad- McVitie’s Tempta- RRP £11 £4.48 and, with Christmas being The exotic drinks category Kinder Kids range bacco product”. innovation in the roll-your- are McVitie’s Mini’s dies, to target shop- tions, RRP £1.65 Galaxy Mistletoe giving away a £2,000 grant the single biggest sales op- some fizz to the soft drinks has grown by 40% over the From the middle of Imperial Tobacco’s Drum own SEEsegment.” OUR RYO FEATURE, P20 Festive Cartons, a se- pers topping up for to a store this winter. portunity in the retail calen- category this autumn. Carr’s Assort- Returning Kisses, RRP past two years this month, the Drum brand manager, Gary Mitch- lection of gingerbread Christmas parties. FERRERO is spreading its ‘Wake up to Nutella’ breakfast message dar, engaging with shoppers ment, RRP £8.25 Twiglets, Cheese- £1.30 Halfzware portfolio, ell, said Drum launched in and digestives in fes- United Biscuits to consumers with a £4.5m TV campaign, which runs for the rest now can have a positive im- Rubicon is worth more share of voice in 2 lets & Mini Cheddar tive shapes aimed at has given several Jacob’s Oddities Penguin Yule of the year. The advert celebrates the variety of ways in which the Following on from the pact on sales.” Manufacturer AG Barr has than £100m No.1 Caddies, RRP £3.65 sharing or as a stock- Christmas products & Mini Cheddars Logs, RRP £1 nation loves to spread, fold and dunk the chocolate spread on its success of Kingsmill’s Com- given the range a modern look During 2012, 11,000 new Kids confectionery Crème of the crop A bite of the big apple Princes Corned Beef ing filler, and a 500g a makeover and will Branston Pickle McVitie’s Festive Jamaica Ginger breakfast. A new partnership with Heart radio is also part of the munity Grant campaign this that will have greater standout consumers started drinking with added extras McVitie’s Biscuit Se- bring back a range Caddies, RRP £3.65 Faces, RRP £1.65 Cake, RRP £1.30 campaign and is live until December. summer, retailers are being on-shelf. It ties in with a refresh Rubicon every day WHAT’S in a name? More ci- ** Corned Beef with Chilli, Onion lection tin. of popular sweet and asked to pitch ideas for ways For projects to be consid- to in-store, decorating the lo- Enter by emailing alliedtrade@ of the Rubicon Stills range ear- 3 Growing % n gar sales, according to Scan- and Mustard, RRP £1.99, have Within cake, a Christ- savoury products for in which to support their ered, entries must demon- cal area or funding towards a lexisagency.com or tweeting lier this year and forms part of “This is a big year for Rubi- buyers are more likely to buy 39 YOY dinavian Tobacco Group, TYRRELL’S is getting to the and target people looking for joined the range, removing mas Irish Cream flavour joins the festive period. communities during the strate festive cheer along carol concert. @alliedtrade to request an en- a major investment in the Rubi- con, thanks to our dedicated the new-look cans. Speak to busy convenience retailers which renamed Café Crème core of the crisps category by a healthier snack as they con- the need for condiments. holiday season. The success- with an indication of how the Mike Bailey, channels di- try form. Submissions close con brand, which has included investment in the brand,” says “The refreshed design for Express Blue miniature ci- expanding its high-end snack tain only 2% of the daily satu- Contact: 0151 236 9282 ful project will be awarded retailer will be involved in rector at Allied Bakeries, on November 10, 2013 TV advertising, national sam- Adrian Troy, head of marketing the carbonates range will drive carbonates are currently grow- gars to Café Crème Finos range with Apple Crisps. rated fat allowance. Why American Spirit is the Natural choice £2,000, with two runners-up delivering the idea – whether said: “Being involved in the pling, multi-buy offers and the for AG Barr. He said research even more demand for Rubi- ing massively at 35% and gen- 4 Blue this month. The crisps are available in The crisps come in 30g bags each receiving £1,000. it be setting up a Santa’s grot- community has great ben- launch of a new Lychee Stills carried out with consumers con, which is already worth erating £40m of profits for re- £6.4 million The name change aligns two flavours – Proudly Plain and have an RRP of between NEW-LOOK packaging that The Natural American ing around the world. “As a 500ml variant. found that new and existing more than £100m. Rubicon tailers every year,” he added. support package the brand with markets and Smashingly Cinnamony – 99p and £1.29. highlights the origin of ad- Spirit cigarette range will result, the package design Additive-free Has Strepsils got talent? around the world to ensure ditive-free brand Natural also be converted from a is being unified, enabling tobacco is worth Ben & Jerry’s keeps A bit of DAMAGE £15m TAN PARSONS the cigars are internation- Tired of life? Try Birds Eye American Spirit will be hit- soft to hard-pack format for adult smokers to recognise BURTON’S POINTS THE FINGER Available in Price Marked Pack and AUSSIE RETAILERS EXCLUSIVELY GIVE ally recognised. The cigars ting tobacco gantries across improved product protec- the range no matter where The sub-segment is up by 48.8% seasonal *** continue to be available in a BIRDS Eye has launched tions for today’s time-pres- Heinz Sweet Chilli the country this month. tion and flavour preserva- they are in the world.” the cool and carries on units quickly and effectively through our tin of 10, RRP £4.09. miniature cigars make up two new products to allevi- sured shoppers. Both cigarettes and roll- tion. The change will also “As interest in additive- year on year STREPSILS is proving it has is here to stay stats counter top AUSTRALIAN retailers this week told Retail Express plain tobacco “Café Crème Finos Blue 66% of all volume sales, ate boredom for the aver- Veg Fusions follows the The Sweet Chilli tomato ing tobacco in Scandinavian give the packs improved free tobacco grows, retail- The Natural star quality by teaming up A £1m TV advertising cam- home launch of 2012, and cheer from is already the biggest-sell- really highlights just how age Brit, who eats just six success of Birds Eye Rice ketchup variant has been Tobacco Group’s range will eco-friendly credentials. ers should ensure their American Spirit with The X-Factor for a £2.5m paign for luxury ice cream by supporting the range 5 packaging has not stopped consumers buying cigarettes in their coun- ing ‘mini’ miniature cigar,” important it is for retailers different meals a fortnight. Fusions. The fishcakes are made a permanent part of the switch to the new packag- Alan Graham, head of gantry is fully stocked with range is worth £10m promotional campaign for the Ben & Jerry’s could help with new campaign activity, RETAIL EXPRESS THEIR VERDICT ON PLAIN said Alan Graham, head of looking to grow their cigar Veg Fusions and Melt in available in Cod, Tomato Heinz range, RRP £1.09. ing, featuring bright, eye- marketing at STG, said both the RYO and cigarette 2013 winter remedies season. retailers make a cool profit we’re presenting retailers and is in value Hancocks marketing at STG. “This, sales to ensure they stock the Middle Fish Cakes aim & Herb and Haddock & Contact: 020 8573 7757 catching colours, to im- the popularity of Natural variants to take advantage growth of 32.4% The campaign rolls out this this winter. with the opportunity to in- try, but it has slowed their businesses down. combined with the fact that the brand in their displays.” to offer quick and easy op- Creamy Cheese variants. prove stand-out on-shelf. American Spirit is increas- of this growing segment.” month with the hit entertain- The brand launched the crease sales.” ment show, offering a chance campaign at the end of last to win tickets to The X-Factor month to drive awareness A flurry of new confectionery bite-sized content PACKS ONE YEAR ON Live Final for one winner and Reckitt Benckiser, which of the recently introduced lines from Hancocks Cash & three friends. owns the Strepsils brand, is Peanut Butter Me Up and Carry are set to sweeten sales It runs on TV as well as uti- expecting the campaign to Blondie Brownie flavours in this autumn. Their warnings follow the announcement that plain packaging is ‘back on lising online, PoS and social drive category growth of 1.5%. its Ben & Jerry’s Core range. The cash & carry has ex- media. The ads will focus on The company recommended A Twitter campaign is tended its Bubble Bar range the agenda’ in the UK, with a review of the evidence to conclude in March educating consumers about retailers display Strepsils in a also calling for fans to sub- with an orange flavour, RRP the benefits of Strepsils over prominent position through- mit their own ideas for a £1, and introduced oversized 2014, and a view to introducing legislation by 2015. sweets for effective sore out the season to encourage Core flavour using the hash- chocolate gifts to its Christmas PLAIN TOBACCO PACKAGING IS ‘BACK ON throat relief. medicated lozenge sales. tag #MyBenAndJerrys. range, including Giant Jazzies, Rhodri Morgan, Ben & Giant Snowies and Giant Milk BURTON’S Biscuit Company is taking the biscuit – and putting it back on TV. A second burst of TV With the EU’s final decision about minimum cigarette and I’LL GET MY JACKET Jerry’s senior brand man- and white Chocolate Stars, advertising for Cadbury Fabulous Fingers began this month to promote the white and milk chocolate- ager, said: “Ben & Jerry’s RRP £2.49. coated biscuits. The company expects the campaign to be seen by 70% of the population. Launched rolling tobacco pack sizes expected this week, and the Core was the biggest in- Novel gifts such as a mug two years ago, the brand is now worth £7.3m. THE AGENDA’ FOR UK SHOPS AND COULD filled with retro sweets are tobacco display ban for stores under 3,000sq ft due to also available for Christmas. n Spar cooks up Engage and inspire our readers with highly take effect in April 2015, this marks the beginning of a Richmond gets the ball rolling crucial period for the future of independent retail. some winter BE MADE LAW BY 2015 THE BIG SWITCH: SAUSAGE manufacturer Richmond is forecasting According to a report by Oxford Economics, as many E-cigarette warmers some super sales of its Mini maker Nicolites is running a Meatballs. as to 4,200 jobs and £1.3bn in turnover could be lost as Facebook campaign urging The brand has partnered smokers in Birmingham who the film release of ‘Cloudy 2,000 JOBS AND £561M TURNOVER LOST: a result of the EU’s meddling – a “body blow” that would can’t completely give up to- A 23-strong range of ‘hearty’ with a Chance of Meatballs bacco to switch to e-cigs this ready meals has been 2’ and is running an on- visual, high-quality executions across our be felt most keenly in the convenience channel, accord- month. The Birmingham- launched by Spar to give pack promotion, giving con- based company will give retailers’ customers every- sumers the opportunity to ing to theCONTINUES Tobacco ON Manufacturers P3 Association. away a break for two at a top thing they need for a warm- win a range of prizes from health spa or a VIP day of ing family dinner this winter. goodies from the film to a REPORT LAYS BARE THE DAMAGE EU TOBACCO A HEAVYWEIGHT media campaign to encourage trial and repeat pur- hospitality at a Birmingham Available from October family trip to Los Angeles. chases of McCain Ready Baked Jackets is poised to heat up sales. CityCENTURY match EGG: to the winners. WELL GEL: 10, the Spar Brand dishes The promotion launched The £8m campaign runs from this month until December and fea- include main meals and side on October 1 for eight tures TV, press and poster advertising, in addition to digital and Hellmann’s is Procter & Gam- dishes that can be cooked in weeks and will be support- * The Nielsen Company, Value Sales, 52 weeks PR activity. A new McCain Ready Baked Jackets TV ad will air for 14 celebrating a century on re- ble’s laundry brand Ariel a hurry. ed by a TV ad campaign, to 22/06/13 ABOVE: The report by Oxford Economics RIGHT: Illicit Whites weeks. Mark Hodge, McCain Foods head of brand, said: “McCain tailers’ shelves by launching has been given a formula up- There are two new chicken which goes live on October ** Nielsen Scantrack, Kinder Chocolate Brand, RULES COULD DO TO CONVENIENCE RETAILERS Value Sales Total Coverage, 52 weeks to 22/06/13 flexible platform Ready Baked Jackets has been hugely successful since it launched a TV campaign and limited- grade across its gel range in a lines: Chicken Wrapped in 21. PoS is available for re- last year, delivering exceptionally strong sales for retailers, but edition packaging for its bid to encourage consumers Bacon and Hunter’s Chicken, tailers to promote the Mini *** Can be requested for free at www.ferrero-trade.co.uk there is still a significant opportunity to grow sales and the cat- Real and Light jars. The ad to trade up to gels from pow- both price-marked at £3.50, Meatballs in-store. will be popular with both retailers,” said Richmond (POS delivered flatpacked/not containing stock) egory as a whole.” is airing this month and the ders. The new formula works and the packaging for the “We are confident that mums and kids, and, there- senior brand manager special packaging launched better at colder temperatures range has been redesigned our link-up with the film fore, will be beneficial for Caroline Segalen. last month, available for a so shoppers can use less to tie in with the Spar Brand limited period. energy on each wash. Italian range.

(*ABC total average net circulation per issue (01 Jul 2012 - 30 Jun 2013))

Editorial Contacts Features 2014 Rate card (£) Advertisement dimensions (mm) Specifications

Editor Stefan Appleby January July Display Double page Spread Files: Artwork to be supplied in high-resolution PDF. [email protected] 14 Spring confectionery, 2014 preview: RE work 1 Breakfast; Beer & Larger; Picnic; Non-Alcoholic Page 3,235 Trim: 339 x 536mm All images within the PDF must be 300dpi images shop, Healthy Eating Adult Beverages [new] Double page spread 5,823 formatted to PPA Pass4press Version 9. 020 7689 3376 28 Roll Your Own tobacco, Breakfast, EPoS: 15 Cigars; Yoghurts, pot desserts & dairy drinks; Mini page (24cm x 4col) 2,160 Text: Designers must make allowances for the Associate Editor Louise Banham 5 reasons to invest, Household Cleaning Paper Products Dummy front cover newspaper printing process. The minimum size for 29 Confectionery: sharing bags; Fresh & Chilled; Maxi page (29cm x 5col) 2,465 [email protected] February Trim: 190mm x 260mm coloured text or reversed out white is 8pt BOLD – Point of sale, display & equipment Fractional advertising 22 preferably upper case. No small text should have a 020 7689 3353 11 Confectionery: single/countlines, Crisps & Snacks, Juices, squashes & smoothies August fine serif typeface. Files can be sent by e-mail to News Editor Tan Parsons 25 Big Night In; Chilled Food & Dairy; Food to Go; 12 Back to School; Pre-mix and RTD; Bread & Bakery Special positions Single page Transmission: [email protected] [email protected] Frozen Food 26 Christmas Confectionery; Energy Drinks; Front cover banner 750 Trim: 339 x 260mm Students & Young Adults; Core Grocery Solus mini page on leader 2,376 Contacts: Your Newtrade contact is 020 7689 3379 March [email protected] or 11 Tobacco; Energy drinks; Ice Cream; Bottled Beers September Solus mini page on Eszter Endredi on 020 7689 3380. Sales Contacts 25 Retail Express Fascia Guide; Mints & gums; Water, 9 Big Night In; Seasonal Cider; Halloween & Bonfire launches & promotions 2,376 24cm x 4 col Night April Trim: 240 x 172mm Additional newspaper spec info 23 Take-home ice cream; Health & Beauty; Director of Sales Mike Baillie 8 Chocolate; Single Serve Snacks; Health & beauty; Coverwrap Price-marked Packs; Spirits [email protected] Price Marked Packs [new] Full cover wrap 10,608 Printing process: Cold-set web off-set 45grm 020 7689 3367 22 Tobacco: Legislation; Cider; Day-part October Front cover and inside 15cm x 3 col newsprint. Screen ruling mono: 85LPI Maximum Angle 450. merchandising & meal deals [new]; Babycare 7 Roll your own tobacco; Mints & Gums; Lotteries front cover 6,988 Trim: 150 x 128mm Account Manager Will Hoad & busy mums 21 Christmas; Hot Beverages; Christmas Alcohol Colour/Mono dig res: Scitex Res 8/200ppi. [email protected] [new]; Winter Remedies Line work res: 1016 LPI/40ppm Dot Shape: Round/ May Classified 020 7689 3370 15cm x 2 col Mini dot 4% Max dot 90%. 6 Summer Sport; Soft Drinks; Summer Alcohol; November Variable size spaces 24ccm Dot Gain all four cols: 40%dot= 32%G : 80% dot = BBQ 4 Carbonated soft drinks; Cakes & Biscuits; Petcare Trim: 150 x 84mm 18%G. Account Manager Kate Ellis 20 Sugar Confectionery; Festivals; Wine, World Cup 18 Tobacco; Big Night In; Batteries; Cheese Page set by [email protected] Retail Express 3,882 Ink densities: Cyan .85, Mag .85,Yellow .75, Black 1.10. 020 7689 3372 June December 3 Ice Cream; Butters & Spreads; E-cigarettes 3 New Year; World beers; World foods; Easter 4cm x 6 col Supplied Proofs: Digital Newsprint to News Advertisement feature Trim: 40 x 260mm Account Manager Dominika Piwnicka 17 Summer nights in; Own Label; Dental; Laundry Preview [new] International 17 2014 Review RE Workshop; Products of the year Page PDF supplied 3,559 [email protected] Page set by Retail Express 3,882 020 7689 3363 Sales Support Executive Marta Dziok [email protected] 020 7689 3354

6 | Newtrade media pack 2014 Newtrade media pack 2014 | 7 cover story feature

BETTER COMMUNICATION BETTER SALES BETTER PROFITS EXCLUSIVE CATEGORY Consumers are looking for bargains – but the right kinds of bargains. LISA MOORE looks at what you can do to help retailers help their customers @bw_mag GUIDANCE t’s hardly a secret that price-con- have always tailored their offers to their scious consumers are searching customer bases. out bargains. But tesco’s spec- Patrick Mitchell-fox of IGD explains: Itacular fall from grace with its dire “Price competition is intensifying – Christmas trading results prove that booker’s Charles Wilson started it with one size, even a cheap one, doesn’t his ‘prices down’ mantra and a lot of his necessarily fit all. actions since have been devoted to The retailer’s much criticised ‘big Price building value.” Drop’ campaign, launched last autumn, He adds that since the economy has tak- protect appeared to fail at both ends of the shop- en a turn for the worse, booker’s strategy per spectrum – not attracting enough has really chimed with customers, mean- shoppers from the clutches of aldi and ing other wholesalers have followed suit.” Lidl, while at the same time letting more but, he also points to the other side of affluent consumers pass through the doors the value equation that wholesalers are of Sainsbury’s and Waitrose. increasingly offering to customers – in- To its credit, Tesco has been quick to rec- formation, efficiency and convenience. He December 2013 betterwholesaling.com ognise the problem and is already looking says retailers want to feel they can spend at a more tailored strategy in which stores their time efficiently and effectively and and save in economically squeezed areas will see wholesalers can offer this by creating cap- sharper price points and promotions to sule ranges of products that allow retailers prevent the exodus to the deep discount- to make a ‘one-stop shop’ for store basics.

It has never been a better time for wholesalers Better Wholesaling and suppliers to help their customers get the balance right. After all good, independent businesses have always tailored their offers to their customer bases www.betterwholesaling.com ers, while outlets in better-off locations “a wholesaler does not have to be the will see a sharper focus on quality cheapest line-by-line – the service area has and service. certainly opened up as well. Increasingly, wholesalers are also offering insight, infor- The valueequation, as Tesco has mation and ready-made solutions around learned to its cost, is a complicated one core ranges and recommendations.” that can be as much about quality, range, Delivered wholesaler Palmer and Harvey service and convenience as it is about is one of those operators that has realised price, depending on the customer base. that value isn’t just about the prices of the This means it has never been a better products it sells. In December, it launched time for wholesalers and suppliers to help a price-match initiative across 600 of their customers get the balance right. its biggest brands that it benchmarked after all good, independent businesses against competitor cash & carries – some- A monthly magazine that provides thing it says covers nearly 60% of its non- tobacco convenience sales. However, at the same time it has also calculated how many hours – and pounds – a retailer spends restocking in a cash & carry. It claims 5 retailers spend nearly five working weeks Weeks spent by a year in cash & carries, which could be retailers in cash & costing them nearly £5,000 if lost in-store wholesale staff with action-oriented, management time, van running costs, ex- carries each year tra staff cover and lack of 14-day interest- free credit are taken into account. authoritative and easy-to-read Betterwholesaling.com february 2012 13 information that promotes best practice and helps to grow sales. THE DEPOT DOCTOR In assocIatIon wIth soft drinks, 3/ the cure The right range It is key to stock best selling soft drink categories, such as cola. Be aware of trends, such as the 1/growing demand for energy drinks, like Mountain Dew Energy, which can help boost sales. Consider n hard cash all your customers. Licensees might need glass formats, rather than the PET format a retailer requires. ROUNDTABLE The right advice Are you looking after the health of your soft Audience of depot level decision makers: Top 20 2/ Cash & carries can be business advice centres. Research trends, WHAT THE CHANNEL NEEDS TO SUCCEED drink sales? Get a full checkup with Britvic like the increase in popularity of cold hot drinks such as Lipton Ice Tea, so you can tell customers about them. Speak to customers regularly in depot Products soft drinks depot doctor AdriAn Howe and when they are at work or at home by email and direct mail. of 2013 A logical layout 4,111* depot managers, buyers, directors, Ensure all products are visible,3/ by avoiding single facings, managing your lower performance P30 SKUs and palletising brands that deserve space. Place related sub- categories, such as cola and carbon- 1/ the symptoms ates, next to each other in-depot. and development managers Group categories that complement Soft drink sales are currently drinks (Nielsen Scantrack Total each other, such as soft drinks, worth £639m in cash & carry Coverage, MAT to 28.01.12). snacks and confectionery. and growing at 2.3%, but this If cash & carries increased growth is only half that of total their sales by the same growth sales growth in cash and carries as the total market, £24m of (IGD, Grocery & Foodservice sales would have been added to Wholesaling, 2011). the industry. With soft drinks growing at Making small changes to 6.3% in the total market over range and layout ensures the last year, it seems that the fixture is easier to shop 6.3% n there is a great opportunity for and ultimately helps drive The total 4/ for better health Address key issues at wholesale level to wholesalers to capitalise on the growth levels that match market scale and opportunity of soft the total market. growth in A new range 2011 Work with your suppliers to analyse the current 1/range and how it could be evolved. Try to make sure fixture layout is simple, dedicating more space to the best selling brands. improve service and increase your sales A dedicated area 2/ the DIAGNosIs Creating a dedicated soft drinks area in depot can help2/ make shopping easier. Signposts placed throughout Not knowing the depot will also help customers find it. Break the fixture your customers into different segments (cola, pure juice, energy drinks) It’s2/ important not to take Not easy and formats (bag in a box, on-the-go, take home) to make The wrong a ‘one size fits all’ approach 3/ to shop shopping simpler. 1/ products and to appreciate different Time is precious for de- Cash & carry shoppers customer types. Although pot customers, and it is Category advice often rely on the same retailers deliver most soft important that both the 3/ Offer engaging business building advice at the main sdsdsadsadsadsa n range that they always drinks sales, caterers bring in main fixture and wider soft drinks fixture to help customers maximise their soft dasdasdasdsadsadsa buy, or focus on the top 35% of soft drink sales and depot floor are easy and drinks sales. Help customers understand the category, sug- Improve wholesaler insight and help them gesting which brands and formats they could stock, as well impulse lines only. How- should be catered for with the logical for people to shop. ever, stocking a broad right products in the right The main reasons for as what deals they might offer in store. Keep it simple and The Costco club P08 Australian tobacco special P18 Philip Dennis focus P20 range that meets all formats. One idea would be lack of purchase in depot focus on the opportunities soft drinks present. consumer needs, incor- for depot managers and staff are either out of stocks porating best sellers and to speak to customers on their or not being able to find new products, will help visit to the depot to find out the product in depot. Creating a dedicated soft drinks area in depot can help make shopping easier. to develop better relationships with their to grow sales. what they want. Signposts placed throughout the depot will also help customers find it p1 cover_DecCC.indd 1 28/11/2013 16:05 customers 22 march 2012 Betterwholesaling.com Betterwholesaling.com MARCH 2012 23 p22-23 Britvic Depot Doc.indd 1 23/02/2012 19:30 p22-23 Britvic Depot Doc.indd 2 23/02/2012 19:32

(*ABC total average net circulation per issue (01 Jul 2012 - 30 Jun 2013))

Editorial Contacts Sales Contacts Features 2014 January Crisps & Snacks Alcohol: Larger, Ale & Cider Halloween & Diwali Editor Elit Rowland Account Manager Jan De Iulio Focus on Own Label Biscuits, Cakes & Desserts Confectionery [email protected] April November [email protected] Price-marked Packs Sugar Confectionery SUMMER SPECIAL September Tobacco 020 7689 3355 020 7689 3366 Technology The Big Scottish Focus Focus on Summer CHRISTMAS SPECIAL Soft Drinks Foodservice: Fast Food Energy Drinks July Focus on Christmas Chinese New Year Editor-in-Chief Stefan Appleby Account Executive - Events February The World Cup Tobacco Hot Beverages Petcare [email protected] Jade Ritchie Tobacco Foodservice: Pubs & Bars Back to School & Ethnic Foods 020 76893376 [email protected] December Confectionery Freshers’ Week Batteries May The Wholesaler Roundtable 020 7689 3382 Alcohol Laundry & Homecare Associate Editor Louise Banham WHAT TO STOCK October Top 25: Review of the Year Sourcing & Sustainability Foodservice: Hotels & [email protected] Soft Drinks Big Night In Spring Confectionery Restaurants March Petcare Dairy & Chilled Home Baking & Fresh Bakery 020 7689 3353 Hot Beverages Breads & Spreads August Seasonal alcohol News Editor Tan Parsons Frozen Food & Ice Cream Price-marked Packs Winter Remedies DEADLINES June Toiletries & Grooming Breakfast Foodservice: Cost Sector Editorial: 20 days prior to cover [email protected] Focus on Buying Groups 020 7689 3379

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8 | Newtrade media pack 2014 Newtrade media pack 2014 | 9 Classified Betterretailing.com

Retail Express and Retail Sales Contacts Newsagent will drive your sales Director of Sales Mike Baillie with their established classifieds [email protected] 020 7689 3367 Sales Support Executive Marta Dziok sections. Whether you are looking [email protected] for a continuous market presence 020 7689 3354 or a chance to boost optimum selling periods, our classifieds deliver results.

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10 | Newtrade media pack 2014 Newtrade media pack 2014 | 11 DIGITAL betterRetailing.com The online hub aimed at supporting enterprising independent convenience retailers with a site full of ideas, tools and resources to help grow their business.

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All rates are for 1 week on site. The Better Wholesaling website Leaderboard: 728 x 90px £249 expands on the print edition by MPU: 300 x 250px £219 providing addiotional blogs, industry Location = on sidebar news and video content. Large MPU: 300 x 600px £249 Location = sidebar Contacts Home page takeover £1195 Digital Executive Ryan Mulchrone Includes background wallpaper [email protected] 020 7689 3385 Weekly newsletter sponsorship £119 Director of Sales Mike Baillie Optional extras – please ask for details [email protected] betterRetailing is Advertorial content, custom pages, category managment 020 7689 3367 a fantastic site for sponsorhsip etc Account Manager Will Hoad independent retailers, Prices are based on artwork provided by the client. Artworking [email protected] providing invaluable and design costs are available on request. 020 7689 3370 business advice that’s Video Account Manager Kate Ellis We can produce a wide range of proffesional videos to suit your [email protected] really targeted needs. Please give us a call to discuss options and see examples 020 7689 3372 to our shops Account Manager Dominika Piwnicka [email protected] Jai Singh, 020 7689 3363 Singh’s Premier, Sheffield 12 | Newtrade media pack 2014 Newtrade media pack 2014 | 13 Events Events From sourcing two Build lasting new suppliers and having relationships, find retailer advocates, opening talks with a new grow support symbol group, to learning for your brands from the Profit Zone - we and gain insight are extremely glad that we from leading attended both days. independents Raaj Chandarama, through our range Taras News, of events. High Wycombe on attending the IRS 2013.

@IndieRetailShow

The Independent Retail Show n  Meet highly engaged and ambitious news and convenience retailers looking for solutions to help develop their business n Generate leads and build strong relationships that help business-minded retailers increase their sales and your profits Networking Opportunities

n Build relationships with independents and get close to the channel through leading networking events, where you can discuss key issues, gain insight and work with leading Local Shop Summit: influential retailers Winning the battle for sales n Coverage of our roundtables and workshops Events and Marketing Sales Contacts n The largest independent-focused conference spreads market moving ideas Head Of Engagement Director of Sales Mike Baillie with an audience of more than 300 Hayley Pavlou [email protected] independent news and convenience retailers [email protected] 020 7689 3367 In-Store Activation 020 7689 3368 n Share market moving ideas, grow awareness Event Producer Account Manager Jan De Iulio of your brand and category objectives and win n Engage and share best practice through Caroline Cronin [email protected] the support of influential retailers through our bespoke projects, by showing proactive [email protected] 020 7689 3366 020 7689 3369 speaker opportunities retailers how to implement your advice in-store Marketing Executive Account Executive - Events n Tom Mulready Jade Ritchie Build relationships with retailers and other [email protected] n [email protected] leading industry figures through networking Advocate in-store success through coverage 020 7689 3352 020 7689 3382 opportunities in print titles to more than 40,000 retailers

14 | Newtrade media pack 2014 Newtrade media pack 2014 | 15 @iaacademy Independent Achievers Academy

Independent Achievers Academy www.iaacademy.co.uk

Develop, inspire and recognise independent retailers through the Academy, our leading business development and recognition programme. The nine month programme shows retailers what is required to achieve the highest possible standards across 12 key categories of retailing, providing invaluable advice on how to implement best practice in store. Sponsor advice is shared through the Academy’s editorial programme, providing greater reach and added value over competitor Awards, and successful retailers are recognised for their achievements at the Gala Dinner in November. n Share best practice and insight with independent retailers across the UK n Build relationships with leading retailers and win their support n Invest in a credible platform, from which you can communicate your brand messages n Demonstrate your involvement to over 40,000 news and convenience retailers with comprehensive coverage in Retail Newsagent, Retail Express and betterRetailing.com Face to Face Contacts Sales Contacts The IAA helped Head Of Engagement Director of Sales Mike Baillie Hayley Pavlou [email protected] me improve my [email protected] 020 7689 3367 business by showing 020 7689 3368 Account Manager Jan De Iulio me what other retailers Events Producer [email protected] Caroline Cronin are doing. 020 7689 3366 [email protected] 020 7689 3369 I incorporated these positive practices into Marketing Executive Account Executive - Events Tom Mulready Jade Ritchie my business too. [email protected] [email protected] 020 7689 3352 020 7689 3382 Roli Ranger, Londis Ascot Winner of Customer Service, 16 | Newtrade media pack 2014 IAA 2013 Newtrade media pack 2014 | 17 Sales Contacts Editorial Contacts Customer Contacts Director of Sales Mike Baillie Retail Newsagent Chris Gamm Managing Director Nick Shanagher [email protected] [email protected] [email protected] 020 7689 3367 020 7689 3378 020 7689 0600

Account Manager Jan De Iulio Retail Express Stefan Appleby Head of Engagement Hayley Pavlou [email protected] [email protected] [email protected] 020 7689 3366 020 7689 3376 020 7689 3368

Account Executive - Events Jade Ritchie Retail Express Louise Banham Finance Manager (Consultant) [email protected] [email protected] Sarah Elkins 020 7689 3382 020 7689 3353 [email protected] 020 7689 3356 Account Manager Will Hoad Better Wholesaling Elit Rowland [email protected] [email protected] Event Producer Caroline Cronin 020 7689 3370 020 7689 3355 [email protected] 020 7689 3369 Account Manager Kate Ellis betterRetailing.com Steve Denham [email protected] [email protected] Marketing Executive Tom Mulready 020 7689 3372 07769 596 608 [email protected] 020 7689 3352 Account Manager Dominika Piwnicka [email protected] 020 7689 3363

Sales Support Executive Marta Dziok [email protected] 020 7689 3354

Energising Independent Retailers

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