Newtrade Energising Independent Retailers media pack 2014 Newtrade media pack 2014 | 1 The best way to grow my business is by learning from others, Introduction building relationships with suppliers and retailers, and sharing ideas. I trust Newtrade to help me do this. Newtrade Pinda Cheema, Costcutter Helping suppliers build relationships and grow their sales in the independent and wholesale channels. Through our growing portfolio spanning print, events and online, you can be confident in finding the right solution for your trade messages. We produce high-quality communication solutions that provide you with flexibility, Contents reach and return, ensuring you always speak to your customers in the way that works best for you. PRINT Why Newtrade? n Get your messages seen by more decision makers as Retail Newsagent 04 we have the biggest reach in the channel* 06 Retail Express n Get the best return on your investment, as retailers who read our titles stock an advertised product 2.5 08 Better Wholesaling times more often than those who read other trade titles only** 10 Classified n Promote your messages on credible platforms where DIGITAL retailers are engaged with the content – we have more journalists dedicated to helping independents than any 12 betterRetailing.com of our competitors n Be confident and creative. We are trusted to deliver 12 betterwholesaling.com trade messages by the world’s top 5 packaged goods companies, and are consistently singled out for the EVENTS quality of our innovation and how well we listen to briefs*** 14 Independent Retail Show Local Shop Summit Contact us Networking Opportunities 020 7689 0600 www.newtrade.co.uk In-Store Activation www.betterretailing.com www.betterwholesaling.com 16 Independent Achievers www.iaacademy.co.uk Academy (*66% of trade press users read Retail Newsagent and Retail Express: him! Cash & Carry research 2011) (**him! Cash & Carry research 2011) (*** Nestlé, P&G, Kraft Foods, Unilever and Pepsico) 2 | Newtrade media pack 2014 Newtrade media pack 2014 | 3 03.01.2014 34 23 March 2012 Retail Newsagent Retail Newsagent 23 March 2012 35 EYE ON TOMORROW INNOVATION FREE DO DEALS AUTOMATIC FACE UP RN predicts IDEA! Mandeep Singh Raj Aggarwal Premier Singh’s, Londis, Wigston, Leicester what’s in Changing the Sheffield Many products in petrol stations are CHECK You’ve got to go out and on spring-loaded shelves so that as an @retailnewsagent do deals: be cheeky and buy item is taken out, it automatically fac- YOUR Retail Newsagent store for 2014 way we cleverly. If you’ve got a half-decent store es up the display. I’ve installed 3.75m MAGS you’re a valuable customer to your whole- of shelving like this from Beemak FORECAST Ian Taylor saler and have room to bargain. I ask: and it’s cost £800, but as it saves Portgordon Stores, “What can we do for £1 that’s branded and I SPENT an hour of staff time a day and Page 24 Buckie, Moray a good deal for customers?” We’ve been has a three-year warranty, » WORK You can save money on concentrating on £1 items like four-packs this will save us more than your magazines at the click of Toffee Crisp or Mars bars, making 20% £800I MADE £6,000 in that time. of a button. We use Men- from them and selling zies’ website to check our I ISPENT SPENT nearly £1,600 worth saving of 13,063 range, look at our sales his- a week. * FREE IDEA! tory for the last six issues and amend the quantity £1,280£1,280 FREE or remove it all together. onon stock stock per per week week £2,329per year FIX YOUR It changes the delivery for IDEA! FRIDGE the very next morning and I IMADE MADE Reach an audience of exclusive WHILE THE can save you a fortune in MULTITASKING SUN’S NOT cash flow. If Menzies sends James Brundle you 10 magazines at £5.99, £320£320 Spar, Walthamstow, London SHINING profitprofit BUSINESS Dean I SPENT but you only want two and We’re making the most of FREE Opportunities ahead change it, you’ve saved our staff by having them A LITTLE IDEA! to Holborn a couple of hours yourself £48. multitask. We have a baker Holborns, of my time for our in-store bakery and AND OFTEN IDEAS Redhill, Surrey I MADE I SPENT when things are quiet, Vip Panchmatia ‘ Now is a he starts making freshly- Hexagon Store, Andover, 13, 063 engaged independent My plan for the great time a functioning, clean made ready meals. For his Hampshire MAKE & SAVE to clean and chiller ready for £0 days off, he prebakes the Rather than baking ev- next six months’ restock your the ice cream sales I MAKE bread and a member of erything in the morning season constant savings Retail Newsagent money ice cream fridge, staff finishes it off. and seeing sales dry up by SPENT Page 22 in time for the bet- by avoiding The best way to I lunchtime we’ve been I SPENT » It doesn’t have to cost a fortune ter weather. Get lots unwanted increase margins baking a little and to innovate your business. Here of boiling water and pour it in. magazines is by doing as often throughout the By doing this you can defrost it much as you can £0I MADE day and getting the retailers, who choose Tom Gockelen-Kozlowski gets within 20 minutes. yourselves. smell around the £0I MAKE probably shop to make our an extra NEWS ● CONVENIENCE ● PROFIT www.betterretailing.com ● £2.10 some of the UK’s best retailers thousands customers hungry. to reveal their top ideas FREE We were selling 50 IDEA! or 60 products a day but that’s now gone up £60per day deas and innovations are the lifeblood of success- TURN YOUR to 110. With margins of ful businesses, ensuring that they never stand STAFF GREEN 40%, that’s excellent. still and become stale. But, while the multiples I SPENT to pay £1.95 a week despite can employ hundreds of people to make sure the Paul Cheema FREE I I SPENT Costcutter, Coventry next great idea belongs to them, for smaller operations, time building IDEA! The only paid-for trade magazine where each member of staff must work hard to keep the We’ve reduced our energy the confidence doors open and the tills ringing, finding time to go out consumption by train- I£0 MADE and gather inspiration from conferences, store visits or of my staff ing our staff to make sure valuable meeting suppliers can be a real challenge. GIVE STAFF I MADE they unplug appliances, USE EVENTS AS A RN has therefore collected 50 brilliant tips from some dedicated and keep chiller doors shut and management AUTONOMY TRAINING OPPORTUNITY experiences of the best retailers in the UK which you can imple- Sunder trained staff switch lights off. ment in-store today. Alkesh Gadher for staff 8 free alternatives Misery as Mirror Covering everything from new product ranges, tech- Sandher Best-one, Isleworth, Greater London I SPENT FILL IN S&S Londis, Leamington Spa I SPENT for independent retailers, providing nology and in-store services to marketing, store layout, We’ve been increasingly involved with the THE GAPS financial assistance and the way you run your store, I’ve just trained eight members of staff time training community and are using events as training these ideas are simple and have been tried and tested in for a new shop and after three days I’m my staff opportunities for staff. Every time there’s an John Green JR Green Newsagent, Sawtry, Cambridgeshire stores just like yours. confident that they could easily run I MADE event like a Harvest fair we nominate some- £1,300I’M MAKING Not only that, they are also mostly very cheap - 21 it without me. I’ve put one woman in almost body to take charge of it. They organise prizes We focus on news and magazines, are completely free - but can all have a dramatic effect charge of bakery and told her its suc- and donations and work with the community but recently put in a chiller when the on your profits, costs, community spirit or general ef- cess is down to her. It’s given her a real associations. It’s a brilliant free way to work grocery shop next door closed. We’re ficiency as a business. passion for it and she’s working in her on their management and organisational £2,000extra sales per now making sales of £2,000 a week on You might not be in a position to invest in a signifi- own time, creating charts and graphs £1,000in 12 skills, as well as showing that our business week grocery from products such as fresh in-depth retailer-focused business cant all-store refit, but you can use small changes to to record the growth in sales. cares about local issues and events. bread and milk, tins and packet foods. months leads margin cuts WINTER STORMS make a big difference. Can you afford not to read on? » NFRN attacks ‘miserable’ publisher for pegging Saturday advice in high-quality format. terms to Mail and Express, as Trinity Mirror regionals and Floods fail Sunday Post slash terms. ‘We’re delivering an extra £3.4m to disrupt in retail profit,’ says circulation director. Page 5 » newstrade 24 23 March 2012 Retail Newsagent Retail Newsagent 23 March 2012 25 10 30 September 2011 Retail Newsagent Retail Newsagent 30 September 2011 » 11 PROFITS FROM n The opinions on this page do not PRICEMARKING Reach an audience of 13,063* engaged SUPER-STRENGTH necessarily represent those of Pages deliveries email [email protected] the editor 33-35 tel 020 7689 0600 Letters may be altered by the editor But weather leaves fax 020 7689 0700 RETAIL NEWSAGENT for reasons of clarity or of length Cigarette promotion Top prizes to be won Packaging redesigns for Silk Cut Limited edition lines Suppliers sales high and dry Sunday trading will Independents set to lose out Lower ABV to mults if Sunday trading laws for Skol news and convenience retailers, who redirect Olympic are suspended for the Olympics spend from indies Carlsberg is reducing the as customers stay £30k from strength of its Skol lager JTI offers retailers call for We are baffled and horrified to take advantage of a gov- at the chancellor’s suggestion ernment scheme offering indoors.