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Newtrade Publishing Media Pack 2012 Newtrade Publishing Energising Independent Retailers media pack 2012 Newtrade publishing media pack 2012 | 1 The best way to grow my business is by learning from others, building relationships with suppliers and retailers, and sharing ideas. I trust Newtrade to help me do this. Pinda Cheema, Costcutter Contents !" Retail Newsagent !# Retail Express !$ Better Wholesaling %! Face-to-face In-Store Activation Networking Opportunities %% Local Shop Summit %& Independent Achievers Academy %' Testimonials %" betterRetailing.com %# Classi(ed %) The Fed 2 | Newtrade publishing media pack 2012 Introduction Newtrade Helping suppliers build relationships and grow their sales in the independent and wholesale channels. Through our growing portfolio spanning print, events and online, you can be con!dent in !nding the right solution for your trade messages. We produce high-quality communication solutions that provide you with "exibility, reach and return, ensuring you always speak to your customers in the way that works best for you. Why Newtrade? Q Get your messages seen by more decision makers as we have the biggest reach in the channel* Q Get the best return on your investment, as retailers who read our titles stock an advertised product 2.5 times more often than those who read other trade titles only** Q Promote your messages on credible platforms where retailers are engaged with the content – we have more journalists dedicated to helping independents than any of our competitors Q Be con!dent and creative. We are trusted to deliver trade messages by the world’s top 5 packaged goods companies, and are consistently singled out for the quality of our innovation and how well we listen to briefs*** Contact us 020 7689 0600 www.newtrade.co.uk www.betterretailing.com www.betterwholesaling.com www.iaacademy.co.uk (*66% of trade press users read Retail Newsagent and Retail Express: him! Cash & Carry research 2011) (**him! Cash & Carry research 2011) Newtrade publishing media pack 2012 | 3 @retailnewsagent Retail Newsagent The only paid-for trade magazine for independent retailers –providing in-depth retailer-focused business advice in high-quality format. Q Reach an audience of 13, 384* engaged news and convenience retailers, who choose to pay £1.95 per week in a market of free titles Q Most read and most recommended title by UK independent retailers** Q Weekly title provides opportunities to target disciplined retailers with your time-sensitive campaigns (*ABC total average net circulation per issue (1 Jul 11 – 30 Jun 12)) (**him! Cash & Carry research 2011) Features 2012 Editorial Contacts January May September Editor Chris Gamm 6 Tobacco: RYO & economy 4 Confectionery: sharing 7 Collectables [email protected] Breakfast Barbecue 14 Tobacco: cigars 020 7689 3378 13 Confectionery in-depth: 11 Summer spirits, Bakery Halloween spring Fairtrade 18 Confectionery: 21 Confectionery in depth: Features Editor Chris Rolfe 20 Diet drinks – EPoS mints & gums Christmas, Hot drinks 27 HND 25 Soft drinks in depth 28 Batteries, HND [email protected] Own label 020 7689 3362 February October 3 Snacks: crisps, Big night in June 5 Snacks in depth: Christmas News Editor John Hayward 10 Collectables 1 Beer, Rice, pasta & sauces Frozen food [email protected] International food & drink 8 Tobacco: cigarettes 12 Christmas soft drinks 020 7689 3358 17 Tobacco in depth Kid’s magazines Hot snacks Household cleaning 15 Chilled: dairy 19 Chilled: yogurts & desserts 24 Bestsellers: Magazines 22 Confectionery in depth: 26 Alcohol in depth: Christmas Male grooming sugar British food CTN World preview Sales Contacts 29 Healthier snacks March November Account Director Mike Baillie Health & beauty 2 Bottled Beer, Bread 2 Winter ice cream [email protected] 9 Snacks: cakes and biscuits July OTC medicines 020 7689 3367 Pre-mix and RTD drinks 6 Water, Cereal Bars 9 Pets 16 Soft drinks in depth 13 Sharing snacks 16 Tobacco in depth Account Manager Jeremy Fordrey Confectionery: countlines Puzzle magazines Saoup & ready meals [email protected] 23 Female grooming 20 Back to School 23 Laundry, Cheese 30 Ice cream in depth 27 Tobacco in depth 30 Own label, Babycare 020 7689 3366 Food to go Refrigeration December Account Executive Will Hoad April August 7 IAA SPECIAL [email protected] 6 Tobacco, Cider 3 Kids snacks New year 020 7689 3370 13 Sports & energy drinks Money machines 1 Seasonal impulse: Easter Desserts & puddings 10 Greetings cards Partworks Account Executive Kate Ellis 20 Snacks in depth, Hot drinks 17 Soft drinks, Point of sale, 21 Top Products 2012 [email protected] 27 Wine display & equipment Squashes, juices & 020 7689 3372 24 Bestsellers: Magazines smoothies Pricemarking 28 Diet products 2013 preview 31 Chocolate confectionery Production Coordinator Annuals Eszter Endredi [email protected] 020 7689 3380 4 | Newtrade publishing media pack 2012 34 23 March 2012 Retail Newsagent Retail Newsagent 23 March 2012 35 INNOVATION FREE DO DEALS AUTOMATIC FACE UP IDEA! Mandeep Singh Raj Aggarwal Premier Singh’s, Londis, Wigston, Leicester Changing the Sheffield Many products in petrol stations are CHECK You’ve got to go out and on spring-loaded shelves so that as an YOUR do deals: be cheeky and buy item is taken out, it automatically fac- Retail Newsagent way we cleverly. If you’ve got a half-decent store es up the display. I’ve installed 3.75m MAGS you’re a valuable customer to your whole- of shelving like this from Beemak Ian Taylor saler and have room to bargain. I ask: and it’s cost £800, but as it saves Portgordon Stores, “What can we do for £1 that’s branded and I SPENT an hour of sta! time a day and Buckie, Moray a good deal for customers?” We’ve been has a three-year warranty, WORK You can save money on concentrating on £1 items like four-packs this will save us more than your magazines at the click of To!ee Crisp or Mars bars, making 20% £800I MADE £6,000 in that time. of a button. We use Men- from them and selling zies’ website to check our I SPENT nearly £1,600 worth saving of %','$" range, look at our sales his- a week. * FREE IDEA! tory for the last six issues and amend the quantity £1,280£1,280 FREE or remove it all together. on stock per week £2,329per year FIX YOUR It changes the delivery for IDEA! FRIDGE the very next morning and I MADE Reach an audience of exclusive WHILE THE can save you a fortune in MULTITASKING SUN’S NOT cash flow. If Menzies sends James Brundle you 10 magazines at £5.99, £320 Spar, Walthamstow, London SHINING profit BUSINESS Dean I SPENT but you only want two and We’re making the most of FREE change it, you’ve saved our sta! by having them A LITTLE IDEA! to Holborn a couple of hours yourself £48. multitask. We have a baker Holborns, of my time for our in-store bakery and AND OFTEN IDEAS Redhill, Surrey I MADE I SPENT when things are quiet, Vip Panchmatia Now is a he starts making freshly- Hexagon Store, Andover, 13, 384 engaged independent great time a functioning, clean made ready meals. For his Hampshire MAKE & SAVE to clean and chiller ready for £0 days o!, he prebakes the Rather than baking ev- restock your the ice cream sales I MAKE bread and a member of erything in the morning money ice cream fridge, season constant savings sta! finishes it o!. and seeing sales dry up by in time for the bet- by avoiding The best way to I SPENT lunchtime we’ve been I SPENT It doesn’t have to cost a fortune ter weather. Get lots unwanted increase margins baking a little and to innovate your business. Here of boiling water and pour it in. magazines is by doing as often throughout the By doing this you can defrost it much as you can £0I MADE day and getting the retailers, who choose Tom Gockelen-Kozlowski gets within 20 minutes. yourselves. smell around the £0I MAKE probably shop to make our an extra some of the UK’s best retailers thousands customers hungry. to reveal their top ideas FREE We were selling 50 IDEA! or 60 products a day but that’s now gone up £60per day deas and innovations are the lifeblood of success- TURN YOUR to 110. With margins of ful businesses, ensuring that they never stand STAFF GREEN 40%, that’s excellent. still and become stale. But, while the multiples I SPENT to pay £1.95 a week despite can employ hundreds of people to make sure the Paul Cheema FREE I I SPENT Costcutter, Coventry next great idea belongs to them, for smaller operations, time building IDEA! where each member of sta! must work hard to keep the the confidence We’ve reduced our energy doors open and the tills ringing, finding time to go out consumption by train- £0 of my staff I MADE and gather inspiration from conferences, store visits or ing our sta! to make sure valuable meeting suppliers can be a real challenge. GIVE STAFF I MADE they unplug appliances, USE EVENTS AS A RN has therefore collected 50 brilliant tips from some dedicated and keep chiller doors shut and management AUTONOMY TRAINING OPPORTUNITY experiences of the best retailers in the UK which you can imple- Sunder trained staff switch lights o!. ment in-store today. Alkesh Gadher for staff 8 free alternatives Covering everything from new product ranges, tech- Sandher Best-one, Isleworth, Greater London I SPENT FILL IN nology and in-store services to marketing, store layout, S&S Londis, Leamington Spa I SPENT We’ve been increasingly involved with the financial assistance and the way you run your store, I’ve just trained eight members of sta! time training community and are using events as training THE GAPS these ideas are simple and have been tried and tested in for a new shop and after three days I’m my staff opportunities for sta!.
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