Work Experience Education Computer Skills
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WWW.MATTEMERT.COM [email protected] 310 • 893 • 9801 WORK EXPERIENCE JAVELIN Write copy and develop integrated marketing campaigns for AT&T Senior Copywriter and DIRECTV, including email, direct mail, social, MMS, mobile Los Angeles, CA advertising, and digital communications March 2018–Present Oversee the work of Junior Copywriters, work closely with Art Directors, lead creative brainstorms and client presentations, and develop creative for new business pitches MMGY GLOBAL Developed print, digital, and social communications for clients such Senior Copywriter as Uber, Cunard Line, Princess Cruises, City of West Hollywood, Los Angeles, CA Taiwan Tourist Bureau, British Virgin Islands, and Tourism Australia June 2017–March 2018 INTERBRAND Developed names, taglines, brand voice, and messaging platforms for Senior Consultant various financial, IT, and hospitality clients including Dollar Financial Verbal Identity Group, Hewlett Packard Enterprise (HPE), InterContinental Hotels New York, NY Group (IHG), Attune Insurance, Cognizant, Neustar, and Nu Skin January 2016–May 2017 MATTEL Worked within Mattel’s in-house branding agency on a variety Senior Copywriter/Creative Lead of entertainment and toy brands – Hot Wheels, Matchbox, World Boys Branding Wrestling Entertainment, Marvel, DC Universe, Star Wars, Max Steel, El Segundo, CA Monster High, Mega Bloks, Cartoon Network, Nickelodeon, etc. August 2004–December 2015 Named products, wrote package copy, developed web content, composed print and digital ads, wrote voiceover scripts for TV spots, and contributed to social campaigns MINDSHARE CREATIVE Served as sole copywriter for small healthcare advertising agency Copywriter Santa Ana, CA Composed direct mail pieces, articles, and ads for clients such as March 2004–August 2004 CareCredit, California Cryobank, and the Westside Challenge to Beat Breast Cancer AD EASE Wrote ads and direct mail pieces for clients such as Daphne’s Freelance Copywriter Greek Café, City Chevrolet, Xutel, Hyundai of Escondido, and Pro San Diego, CA Performance Sports April 2003–March 2004 Wrote all articles, ads, and online content for 20-page publication titled DUI Magazine EDUCATION COMPUTER SKILLS Boston University College of Communication, May 2001 Highly skilled on both PCs and Macs in Windows, Bachelor of Science in Communication, GPA: 3.5 Microsoft Word, Excel, PowerPoint, and Outlook Major: Advertising Basic knowledge of Adobe Photoshop and Illustrator Graduated Cum Laude, Dean’s List for 6 semesters, Great data-entry and word processing skills, 75+ wpm Golden Key National Honor Society Member.