June 2009

COMMENTARYJONES DAY

The Act of 2009 — Changes Will Affect Consumers, Card Issuers, Retailers, Colleges and Investors

On Friday, May 22, the President signed into law Miscellaneous provisions of the CARD Act call for vari- the Credit Card Accountability Responsibility and ous reports and studies, and include some provisions Disclosure Act of 2009, Pub. L. No. 111-24, 123 Stat. 1734 unrelated to credit cards and prepaid cards. (2009). The final bill, as adopted by the Senate and the House of Representatives, is known as the “Credit Many of the CARD Act’s provisions resemble regula- CARD Act of 2009” (the “CARD Act”). tions approved by the , along with the Office of Thrift Supervision and the National The CARD Act modifies several existing federal stat- Credit Union Administration, in December 2008. utes. It also delegates rulemaking authority gener- Those rules, which primarily involved amendments ally to the Board of Governors of the Federal Reserve to Federal Reserve Regulations Z (Truth in Lending) System (the “Federal Reserve”), and specifically man- and AA (Unfair or Deceptive Acts or Practices), gen- dates Federal Reserve rulemaking in several areas. erally are not scheduled to go into effect until July Most significantly, the CARD Act amends the Truth in 1, 2010. The CARD Act has a broader scope and a Lending Act (“TILA”) to include additional consumer more aggressive implementation timeline than the protections, enhanced consumer disclosures, and Federal Reserve’s rules. The CARD Act generally special protections for consumers under 21 years of requires compliance by February 2010, although a age. The special protections for young consumers few provisions will be effective as soon as August and provisions aimed at the deceptive marketing of 2009 and others will be effective as late as August credit reports also involve amendments to the Fair 2010. This Commentary summarizes the key provi- Credit Reporting Act (“FCRA”), while provisions target- sions of the Federal Reserve rules and the CARD ing gift cards amend the Electronic Fund Transfer Act. Act, especially the areas in which the CARD Act

© 2009 Jones Day. All rights reserved. Printed in the USA. introduces new or additional provisions not covered by the First Quarter of 2009, revolving consumer credit decreased Federal Reserve’s rules. at an annual rate of 6.5 percent.

In summary, the Federal Reserve rules: The new rules are likely to affect the availability and cost of • Limit the circumstances under which interest rates may be credit cards, consumer behaviors with respect to purchases increased (and thereby prohibit “universal default”). using credit cards and payment patterns, and the revenues • Prohibit double-cycle billing. of credit card issuers and processors, as well as retailers, • Limit the circumstances under which payments may be colleges, and others involved in affinity, private label, and considered late; co-branded credit card programs. Existing and future credit • Limit the permissible methodologies for allocating pay- card securitizations’ performance and credit ratings may also ments in excess of the minimum amount due. be affected. • Place restrictions on subprime credit cards. • Mandate changes to certain disclosures. • Address disclosures and certain practices associated with The Federal Reserve’s New Credit Card overdraft services and debit holds. Rules

The provisions of the CARD Act address all of these same Key provisions of the Federal Reserve’s new credit card rules issues, with the exception of overdraft services and debit include: holds, and also: • Limit changes to other account terms. Interest Rate Increases. Interest rates that will apply to • Restrict the use and amount of certain fees. the account must be disclosed at account opening. Rate • Require a consumer’s ability to repay to be evaluated increases are prohibited except where expressly permitted when opening a new account or increasing the as follows: on an existing account. • The rate in effect at account opening may be increased at • Mandate the posting of credit card agreements on the the end of a specified period if the new rate was disclosed Internet. upfront. • Provide special protections for consumers under age 21, • Variable rates that change due to operation of an index are including limitations on the marketing of credit cards to permitted. college students. • After the account has been open for a year, interest rates • Impose rules governing prepaid and gift cards. for new transactions (but not existing balances) may be • Increase penalties for issuer violations of TILA. increased subject to compliance with a 45-day advance • Place curbs on advertisements for free credit reports. notice requirement. • Require completion of numerous studies, reports and • Rates may be increased when a minimum payment due is regulations. not received within 30 days of its due date. • To avoid discouraging workout agreements, reduced rates Credit cards are an important part of our economy due to imposed under such an agreement may be returned to their convenience, almost universal acceptance for payment, their pre-existing level if the consumer fails to abide by the and the dollar value of transactions and outstanding receiv- conditions of the workout. ables. As of April 30, 2009, the Federal Reserve reported total outstanding consumer credit of $2,524.0 billion (season- One significant result of this structure is elimination of the ally adjusted), of which $931.0 billion (37.4 percent) was revolv- practice known as “universal default,” where a default on one ing credit, including credit cards. FDIC-insured institutions account can be a default on other, unrelated accounts. held $403.1 billion of credit card receivables, and an addi- tional $402.1 billion of credit card receivables were held in off- Prohibition on Double-Cycle Billing. Amounts in earlier bill- balance sheet securitizations at March 31, 2009. During the ing cycles generally may not be taken into account when

2 calculating interest charges for the current cycle. For con- Disclosures. The Regulation Z disclosure requirements sumers who pay their entire balance one month but not for credit cards and other plans (excluding the next, the double-cycle billing method produces higher home equity lines) are amended in several areas. For appli- interest charges because the balances for days in the first cations and solicitations, the format and content of the table period are included when calculating interest charges in the summarizing key account terms are revised. Substantive second period. changes include simplified variable interest rate disclosures, disclosure of penalty rate durations, and revised disclosures Payment Timing and Late Payments. Payments may not be of when grace periods are or are not offered. At account treated as late unless the consumer has been provided a opening, cost disclosures are enhanced and a summary reasonable amount of time to make payments on their credit table similar to those used for applications and solicitations card. Issuers qualify for a safe harbor under this rule if they must be provided. adopt reasonable procedures that are designed to ensure the mailing or delivery of periodic statements at least 21 days Periodic statement formats are revised to make disclosures before the payment due date. Amendments to Regulation Z more understandable. The disclosure of “effective APR” provide that when determining whether a payment is timely, is eliminated as not providing clear disclosure. Instead, cut-off times for mailed payments prior to 5 P.M. at the receiv- monthly interest charges and fees must be grouped sepa- ing location are considered unreasonable. If payment is due rately with a monthly total for each, while interest charges on a date when either the U.S. Postal Service does not deliver also must be itemized by type (purchases, cash advances, or the issuer does not accept mailed payments, payments etc.) and separate year-to-date totals must be disclosed for received the next business day are considered timely. fees and interest charges. Additionally, the effect on time to repay when only minimum required payments are made must Payment Allocation. When different balances on a card be disclosed, consistent with the Bankruptcy Act of 2005. carry different interest rates, the issuer must allocate pay- ment amounts in excess of the minimum payment either Changes in interest rates and other terms will require 45 entirely to the highest interest rate or split the excess amount days’ prior notice. This applies to interest rate changes due pro rata among the different balances. Additionally, recently to terms applicable to the account and to rate changes proposed clarifications to the Federal Reserve rules would resulting from delinquency, default, or penalties. When provide special treatment for deferred interest programs. notice of any such change accompanies a periodic state- ment, the key terms being changed must be disclosed in a Subprime Credit Cards. Issuers’ use of security deposits tabular form on the front of the statement. and fees are restricted, and upfront fees must be refund- able upon review and rejection of account-opening dis- Advertising provisions also were changed. An interest rate closures. Specifically, security deposits and fees for the may be called “fixed” only if it will not increase for any rea- issuance or availability of credit may not be financed if, dur- son during a time period that is specified or, if no time period ing the first year after account opening, the charges would is specified, the rate will not increase for any reason while exceed 50 percent of the initial credit limit. The deposits the account is open. Furthermore, ads for financing of goods and fees charged at account opening may not be more and services that state a periodic payment amount must dis- than 25 percent of the initial credit limit, and amounts close, in equal prominence, the time period required to repay exceeding this threshold (up to a maximum of 50 per- the balance and the total of payments if only the minimum cent) must be spread evenly over no less than the first six periodic payments are made. months after opening a credit card account. Additionally, if an issuer collects a fee or obtains an agreement to pay Overdraft Services and Debit Holds. In addition to the a fee before providing account-opening disclosures, the Regulation AA and Regulation Z rules discussed above, the consumer must be allowed to reject the terms of the disclo- Federal Reserve’s December 2008 rules also address the sures and have the fee cancelled or refunded. provision of overdraft services and the practice of debit

3 holds in two ways. First, the Federal Reserve adopted a final Nevertheless, the CARD Act contains a number of additions rule effective January 1, 2010 that amends Federal Reserve and modifications that will have a substantial effect on issu- Regulation DD (Truth in Savings). This final rule requires all ers relative to the Federal Reserve rules. Examples of both depository institutions to disclose on periodic statements overlapping provisions and distinctions include: the aggregate amounts charged to the account for overdraft fees and returned item fees during the respective statement Interest Rates and Other Account Changes. Effective 90 period and calendar year-to-date. The rule also requires that days from the CARD Act’s enactment, issuers will be required when institutions disclose account balance information to to provide 45 days’ advance written notice for interest rate consumers using any automated system, they must exclude increases or other significant changes (as determined by the from such balances, any additional funds that may be pro- Federal Reserve) to a cardholder’s account, except for rate vided by the institution or transferred from another account increases related to of the consumer to cover insufficient or unavailable funds. • The expiration of a rate at the end of a specified time Alternatively, institutions are permitted to additionally dis- period. close a balance figure that includes these amounts if the dis- • The operation of an interest rate index used to determine closure prominently states that such amounts are included in rates. that balance figure. • Completion of, or failure to comply with the terms of, a workout or temporary hardship arrangement. The Federal Reserve also has proposed a rule to amend Federal Reserve Regulation E (Electronic Fund Transfers) Any notice that is given must inform a cardholder of his or with respect to overdraft and hold practices by her rights to cancel the card before the effective date of financial institutions. This proposal involves overdraft fees the change (pursuant to rules established by the Federal associated with withdrawals and Reserve). Any such cancellation of a credit card cannot con- one-time debit card overdrafts. The Federal Reserve’s pro- stitute a default, or trigger any fee, penalty, or any obligation posed rule solicits comments as to whether it should impose to immediately repay the card account balances in full. an opt-out procedure whereby overdraft fees would be prohibited if a consumer has declined an institution’s over- Additional provisions regarding rates and fees will take effect draft services, or alternatively, an opt-in structure whereby in February 2010. The key distinction is between a card- overdraft fees would be prohibited, unless a consumer has holder’s outstanding balance, which is defined as the amount affirmatively consented to use of the institution’s overdraft owed on an account as of the end of the 14th day after an services. The second part of the proposed rule would pro- issuer provides notice of an increase in interest rates, fees, or hibit overdraft fees associated with an account being over- finance charges, and new balances accrued after that time. drawn solely due to a hold on funds associated with a debit While changes generally are permitted for new balances card transaction where the amount on hold exceeds the (subject to some limitations), increases in interest rates, fees, actual transaction amount. This prohibition would be limited and finance charges applicable to outstanding balances are to circumstances in which the merchant can determine the prohibited except for scheduled rate expirations, rates based actual transaction amount within a short period of time after on public indices and changes associated with workout authorization, such as fuel purchases at gas stations. The arrangements, and where the obligor fails to make a required prohibition would not apply if the financial institution adopts minimum payment within 60 days after its due date. These procedures designed to release the hold within a reasonable limitations have the effect of prohibiting the practice known period of time. as “universal default.”

Each exception to the general rule imposes certain require- The CARD Act ments and restrictions on issuers. For scheduled rate expi- rations, the issuer must have provided the consumer with When viewed in light of the new Federal Reserve rules, a clear and conspicuous disclosure prior to commence- many of the CARD Act provisions hardly appear novel. ment of the specified period stating how long the expiring

4 rate would remain in effect and the rate that would apply search for potential rate reductions. Specifically, increases after expiration. Additionally, the increased rate may not based on credit risk, market conditions, and other factors exceed what was previously disclosed and the increased require issuers to maintain reasonable methodologies for rate may not be applied to transactions that occurred prior assessing such factors and review, at least every six months, to commencement of the specified, lower rate period. For accounts for which rates have increased since January 1, rates that vary according to an index, that index must not 2009 to assess whether such factors have changed. Where be under the control of the issuer, and it must be available this review justifies a reduced rate, previously increased rates to the general public. In the case of workouts and tempo- must be reduced. Where a rate increase is applied, the writ- rary hardship arrangements, the creditor must have clearly ten notice discussed above must include a statement of the and conspicuously disclosed the terms of the arrangement reason for the increase. The Federal Reserve must issue prior to commencement, and the rates, fees, and finance final rules to implement and evaluate compliance with these charges applicable to a category of transactions after an requirements no later than February 2010. increase cannot exceed those that applied prior to the arrangement. No rate increase may be applied as a result Finally, increases in rates, fees, and finance charges within of failures to make minimum payments, unless the payment the first year an account is open are prohibited, except for is more than 60 days late and 45 days’ notice of a resulting scheduled rate expirations, rates based on indexes, changes increase is provided. This notice must clearly and conspicu- associated with workout arrangements, and cardholder fail- ously state the reason for the increase and also disclose that ures to make minimum payments. Where a card utilizes a the increased rate will terminate not more than six months “promotional rate”, such rate must be in effect for at least six after it is imposed, if required minimum payments are timely months, subject to any reasonable exceptions the Federal received during that period. Reserve may establish.

The term “fixed” may only be used to refer to an interest Prohibition on Double-Cycle Billing and Charges for On-Time rate that will not change or vary for any reason over the Payments. Double-cycle billing is ended. Exceptions are period specified clearly and conspicuously in the terms of provided for finance charge adjustments resulting from dis- the account. pute resolutions or returns of a payment for insufficient funds.

Terms governing repayment of outstanding balances (includ- Other Limitations on Fees and Interest Charges. Over-the- ing situations in which a consumer cancels a card prior to limit transaction fees are curtailed by requiring a cardholder a noticed increase going into effect) may not be changed, to affirmatively opt-in to permit charges that would exceed a except that an issuer may provide a consumer with one of credit card’s authorized limit subject to the assessment of an the following payment methods: over-the-limit fee. Card issuers may still complete over-the- • The issuer may provide for an amortization period of not limit transactions without such elections, if no fee is charged. less than five years, beginning on the effective date of the Before such an election can be effective, the cardholder increase set forth in the required notice. must have received notice of the applicable fee. Any elec- • A required minimum payment may be imposed that tion will remain effective until revoked, but any periodic state- includes a percentage of the outstanding balance not to ment that includes such a fee must notify the cardholder of exceed twice the percentage required before the effective his or her right to revoke the election. The Federal Reserve date of the increase set forth in the notice. will prescribe the form of election, which may be oral, elec- • A method no less beneficial to the consumer than one of tronic or written, as well as other related regulations govern- these methods. ing disclosures aimed at preventing unfair or deceptive acts, with respect to over-the-limit or other penalty fees. Over-the- While rates applicable to new balances generally may be limit fees are limited to one per billing cycle. This fee also increased, beginning in August 2010, the CARD Act also will may be applied once in each of the two subsequent cycles, limit issuers’ discretion by mandating defined assessment though it may continue longer if there are further extensions methodologies and providing for periodic reviews of rates to of credit exceeding the limit during these cycles. Such fees

5 cannot continue if the outstanding balance is reduced below Payment Allocation. When two or more different interest the credit card’s credit limit at the end of a billing cycle. rates apply to an account, payments in excess of the mini- mum due must be allocated first to the highest interest rate Fees charged based on the method of payment used by and then to each successively lower rate. In the case of a cardholders to pay their bills generally may not be utilized, deferred interest arrangement, the entire amount paid in but an exception is made for payments involving expedited excess of the minimum must be allocated to the deferred service by a representative of the card issuer. balance during the two billing cycles preceding the expira- tion of such deferred period. Penalty fees for omissions or violations with respect to a cardholder agreement (including late payments, over-the- Subprime Credit Cards. If the terms of a credit card account limit, and other fees) are also limited to amounts that are require payment of any fees (other than late, over-the-limit, “reasonable and proportionate.” The Federal Reserve is or insufficient funds fees) during the first year an account is required to issue final rules implementing this by February open, exceeding, in the aggregate, 25 percent of the initial 2010, and these provisions will go into effect in August credit limit, payment of such fees may not be paid from the 2010. Congress has dictated certain considerations that the credit available under the account. Federal Reserve will take into account and has authorized the Federal Reserve to develop safe harbors that are pre- Ability to Repay Must be Evaluated. An issuer may not sumed reasonable and proportionate. open a new consumer credit card account or increase the credit limit on any account without first considering the con- Payment Timing and Late Payments. The date by which sumer’s ability to make the required payments under the a payment is due, or, if different, the date on which a pay- terms of the account. ment must be made to avoid a late fee must be disclosed conspicuously on a cardholder’s billing statement, along Disclosures. Periodic statements must include several dis- with the amount of such late fee. If one or more late pay- closures related to minimum payments and interest charges. ments may result in an increased interest rate, the statement First, a general statement regarding the effect of making must disclose that fact and state the applicable penalty rate. only minimum payments on the amount of interest to be Payments received by 5 P.M. must be considered timely, and paid and the time required for repayment must be provided. payments made at local branches of the card issuer must be The number of months needed to repay and the total cost credited the same day for purposes of determining timeli- of repayment (both interest and principal) on each account, ness. If an issuer makes a material change to the location assuming only minimum payments and no further advances or procedures for handling payments that causes a mate- of credit, must be disclosed. Additionally, the required rial delay in crediting a cardholder’s payment, no late fee or monthly payment amount and the total cost of repayment finance charge for late payment may be imposed during the (both interest and principal) associated with full repayment in 60-day period following such change. 36 months and assuming no further advances of credit must be disclosed. In calculating these figures, the interest rate Payment due dates must fall on the same day each month. currently in effect must be used, unless it is temporary and If the due date falls on a day when the creditor does not will contractually change to one utilizing an index or formula, receive or accept payments by mail (including weekends and in which case the current rate will be used for as long as it holidays), payments will not be considered late if received on will be remain applicable, and the rate that would currently the next business day. Effective August 20, 2009, payments apply based on the index or formula shall be used thereafter. may not be considered late, and any additional finance The disclosures must include a toll-free number for receiv- charge associated with failure to pay before the end of a ing credit counseling and debt management information. may not be imposed, unless a card issuer has The Federal Reserve will determine the form and manner adopted reasonable procedures to ensure mailing or delivery for implementing these requirements. Rules will be issued of a cardholder’s periodic statement at least 21 days before by the Federal Reserve by November 22, 2009 regarding the the due date. establishment and maintenance by creditors of the requisite

6 toll-free telephone number, which shall ensure that referrals Creditors are required to submit an annual report to the go only to certain nonprofit agencies. Finally, issuers gen- Federal Reserve regarding business, marketing, promotional, erally must make disclosures prior to account renewal when and affinity card agreements with each applicable institu- account terms have been amended since the last renewal tion of higher education (and their related alumni organi- and either have not been previously disclosed or fit certain zations and foundations), the amounts and terms of any other criteria. payments to such institutions, and the number of relevant accounts open and outstanding. Initial reports are due under Internet Posting of Credit Card Agreements. Creditors are this provision by February 2010. The Federal Reserve will required to establish and maintain their own Internet sites aggregate these reports by institution and submit an annual where they will post their written consumer credit card report to Congress that will be publicly available. Finally, the agreements. These agreements must also be furnished to Comptroller General must review the reports submitted by the Federal Reserve, which will then establish and main- creditors with regard to effects on , and peri- tain a central online repository that is accessible to the odically report on these matters to Congress. public and covers all issuers. These requirements will not apply to individually negotiated changes to contracts. The Prepaid and Gift Cards. The CARD Act institutes new rules Federal Reserve and the Federal Trade Commission (“FTC”) that will become effective by August 2010 governing gen- are responsible for making rules in this area, and they may eral-use prepaid cards, gift certificates, and store gift cards. establish exceptions where burdens outweigh benefits, such Each of these categories is individually defined. Exclusions as for plans with a de minimis number of account holders. are provided for cards or devices: • That are used solely for telephone purposes. Special Protections for Consumers Under Age 21. The CARD • That are reloadable and not marketed or labeled as a gift Act prohibits issuers from issuing credit cards to individu- card or gift certificate. als under 21 without obtaining an application that either (1) • That qualify as loyalty, award, or promotional gift cards (as includes the signature of an individual over 21 who has the defined by the Federal Reserve). means to repay and agrees to joint liability; or (2) shows • That are not marketed to the general public. that the individual has independent means to repay, which • That are issued in only paper form (including for tickets will include a safe harbor to be developed by the Federal and events). Reserve. Cards issued with a joint obligor who is over 21 will • That are redeemable solely for admission to events or ven- require the jointly liable party’s written approval for any credit ues that may also include certain services or goods. line increases. The FCRA is amended to exclude individuals under age 21 from lists for prescreened credit offers, unless The new rules generally prohibit dormancy fees, inactiv- such persons consent to a consumer reporting agency pro- ity fees, and service fees (but not one-time initial issuance viding their information. fees) on gift and prepaid cards, unless disclosure and other requirements are met. These prohibitions do not apply to Numerous restrictions and disclosure requirements are any gift certificate distributed pursuant to an award, loy- specified for marketing to college students. Issuers are pro- alty, or promotional program (as defined by the Federal hibited from offering any tangible items as inducements to Reserve), or with respect to which no money or other value apply for a credit card if the offer is made on or near a cam- is exchanged. Required disclosures must clearly and con- pus of, or at an event sponsored by or related to, an institu- spicuously state the existence, amount, and frequency of any tion of higher education. Institutions of higher education are such fees, and the purchaser must be informed of any such required to publicly disclose any contracts or other agree- charges or fees prior to purchase. Subject to these disclo- ments with card issuers or creditors for marketing purposes. sures, dormancy, inactivity, or service fees may be imposed Institutions of higher learning are encouraged to adopt addi- so long as there has not been any activity on the certificate tional policies limiting credit card marketing and to provide or card within the 12-months before the fee is imposed, and credit card and debt education and counseling at new stu- not more than one fee is charged in any month, provided any dent orientation. additional rules established by the Federal Reserve are met.

7 Expiration dates on gift and prepaid cards and gift certifi- • In consultation with the Comptroller of the Currency and cates are prohibited, unless both: others, report on recent actions by creditors to reduce • The expiration terms are clearly and conspicuously stated. credit limits or raise interest rates based on certain factors. • The expiration date is at least five years from the date of • Review the use of credit cards by businesses with issuance for gift certificates and from the date when funds fewer than 50 employees and provide any relevant were last loaded for store gift cards and general-use pre- recommendations. paid cards. The FTC, together with the Attorney General and the Secret The Federal Reserve, in consultation with the FTC, will issue Service, will study and report on the cost-effectiveness of final regulations on these provisions by February 2010. emergency PIN technology to alert law enforcement of incidents taking place at automated teller machines. The The new rules will not alter state laws unless, and only to the Secretary of the Treasury, in consultation with the Secretary extent that, such state laws are inconsistent with the CARD Act. of Homeland Security, is tasked with issuing final regula- tions implementing the regarding the Enhanced Penalties for Issuer Violations. Issuers are sub- sale, issuance, redemption, and international transport of ject to increased penalties for violating TILA equal to twice stored value, including stored value cards. The Secretary the amount of any finance charge imposed, with a $500 mini- of Education and others are tasked with evaluating and mum and $5,000 maximum, or a higher amount if based on reporting on existing Federal financial and economic liter- an established pattern or practice. acy programs and providing proposals for improvements. The Administrator of the Small Business Administration, Curbs on Deceptive Marketing of Credit Reports. in conjunction with the Secretary of Homeland Security, is Advertisements for free credit reports must prominently dis- instructed to establish a task force to address the informa- close where free reports are available under Federal law and tion technology security needs of small businesses and that the advertised products are not what is provided for prevent loss of credit card data. under Federal law. The FTC will issue final rules on this by February 2010. Conclusions Required Studies, Reports and Regulations. The CARD Act The CARD Act makes broader changes than the Federal mandates a number of studies, reports, and regulations in Reserve’s new credit card rules. A number of changes were addition to the items previously discussed. The Comptroller mandated by the Federal Reserve even in absence of the General is required to study and report to Congress on: CARD Act, although their effective dates would be later. Such • Interchange fees and their effects on consumers and reforms provided by the CARD Act include the elimination of merchants. universal default and double-cycle billing, as well as many • The marketing of products to consumers in conjunction of the new requirements related to payment timing and late with credit card offers. payments, restrictions on subprime cards, limitations on use • The relationship between fluency in English and financial of the term “fixed rate,” and various key limitations on interest literacy, along with any impediments on conduct of finan- rate increases. The Federal Reserve rules even cover some cial affairs resulting from having a native language other items, such as certain disclosures, in more detail than the than English. CARD Act, and it is expected that those particular rules will be implemented. The Federal Reserve must: • Review and report to Congress on the consumer credit The Federal Reserve rules represented an attempt at con- card market, including terms, disclosures, adequacy of sumer credit card reform to improve disclosure and reform protections, and the effects of the CARD Act. credit card practices to be more transparent and less sur- • In consultation with the FTC, prescribe regulations to ensure prising to card holders. The CARD Act adds to the Federal timely settlement of the estates of decedent obligors.

8 Reserve’s rules, for example, by requiring 60 days’ delin- • Reducing card benefits. quency rather than 30 days’ for imposition of penalty rates, • Imposing and/or increasing annual fees. mandating that all excess payments be allocated to the high- • Increasing interest rates charged. est interest rate rather than permitting a pro rata option, and • Reducing credit availability except to the most credit- reducing the percent of the initial credit limit that can be allo- worthy customers who are regular users of that issuer’s cated to fees for subprime cards. The CARD Act also intro- credit cards. Advanta already has determined to exit the duces several completely new provisions, including those credit card business. concerning protection of young consumers, regulation of gift • The Treasury and the Federal Reserve have recognized the cards, and the online posting of credit card agreements. importance of consumer credit and securitization of con- sumer credit in stimulating the economy and have tried The CARD Act and the new Federal Reserve rules on credit to support such usage through the Term Asset-Backed cards are expansive and complex, and they will affect broad Securities Facility (“TALF”). Investors using TALF segments of the economy, including cardholders, consumers, to finance purchases of new credit card securitiza- card issuers, merchants, credit card securitizations, colleges tions have been among the largest participants in TALF. and participants in affinity, private label and co-branded The CARD Act and the rules may make it more difficult and credit cards. All will be evaluating the effects of the new law costly for card issuers to securitize new credit card receiv- and rules and taking action in light of the legislative and reg- ables and for borrowers to participate in TALF, especially ulatory developments. if the new rules increase losses on credit card receivables and make this asset class less attractive to rating agencies Losses on credit cards have risen due to the economy. and buyers of credit card securitization securities. The rat- According to the Federal Reserve and the FDIC, charge-off ings agencies are evaluating the effects of the new rules. rates for credit cards in the First Quarter of 2009 were 7.49 Ratings agency downgrades could reduce the amount of percent and are trending towards 9 - 10 percent. The FDIC credit card securities eligible for TALF and increase the has reported that the credit card loss rate is at an all-time cost to issuers of securitizing credit card receivables. high. Most card issuers are commercial banks, which have • The Financial Accounting Standards Board’s (“FASB”) been adversely affected by the credit crisis and increasing amendments of FASB 140 and FIN 46, together with recent unemployment. One large credit card issuer’s CEO recently efforts by banks to provide additional support to their indicated that credit cards were his bank’s “most chal- credit card securitizations, may return credit card assets lenged business.” that have previously been off-balance sheet. The new accounting rules, the CARD Act, and the Federal Reserve’s We believe the CARD Act and the new Federal Reserve rules rules will make existing and new credit card securitizations will have widespread effects that require careful consider- more costly, and the return of credit card receivables to ation and execution by market participants. Among other issuers’ balance sheets may require more bank capital to things, the following should be considered: support these credit card assets. • Card issuers will likely change terms and adjust credit card • Since credit cards are unsecured debt, the delays in provisions prior to the effectiveness of the CARD Act and repricing for risk and in collecting balances inherent in the the new rules in order to gain more flexibility for changes CARD Act and the Federal Reserve’s rules will lead issuers after the CARD Act and the rules become effective. to seek more creditworthy customers to reduce potential • Variable interest rates with rate floors are likely to expand future losses. This likely will reduce the credit available as a popular pricing device. to many cardholders, and available for spending in the • Card issuers, facing increased charge-offs, continued rises economy. Less creditworthy customers, who may no lon- in unemployment, and poor credit performance on credit ger qualify for credit cards, may be forced to rely on more cards, are likely to seek ways to increase revenues from costly forms of credit. their card businesses including: • The CARD Act’s complexity and breadth, together with the • Reducing teaser rate promotions. Federal Reserve rules, will require immediate planning, • Reducing balance transfer promotional rates. market simulations, and responses to both consumer and

9 card issuer behavior. It would not be surprising to see important and card issuers, retailers, investors in credit card cardholders using credit card debt more aggressively, to securitizations, marketers of affinity programs, and colleges the extent available, in anticipation of potential defaults, should begin planning now to make adjustments to operate given card issuers’ new restraints on taking actions that profitably in a prudent manner commensurate with the risks generally promote consumer repayments. of unsecured consumer credit. • Credit card terms and disclosures will become more important. The reform of the timely payment rules will be helpful to all. LawyerC oNTACTs • Card issuers, merchants, colleges, and others participat- For further information, please contact your principal Firm ing in private label, co-branded, and affinity credit card representative or one of the lawyers listed below. General programs should carefully consider the CARD Act, the email messages may be sent using our “Contact Us” form, Federal Reserve’s rules, and their likely consequences. which can be found at www.jonesday.com. Consequently, these persons should plan now for potential amendments or restructuring of these programs in light of Chip MacDonald this new law and the Federal Reserve’s rules. 404.581.8622 • Credit availability to college students and those less [email protected] than 21 years old, who might find credit cards useful and a means of establishing good credit, will be severely Collin Dretsch restricted. 202.879.3741 • Some estimate these new laws and rules will reduce credit [email protected] card issuers’ aggregate revenue by $12-20 billion per year, putting more stress on bank earnings and capital Lily Fu Claffee adequacy. 202.879.5487 • The costs of compliance will adversely affect cardhold- [email protected] ers, card issuers, merchants, and others, each of which will seek to recover and pass on these new costs to restore Brett Barragate lost revenue. 212.326.3446 [email protected] Improved and more useful disclosures and more transpar- ent credit card payment practices that reduce unexpected Bob Graves charges will be beneficial. Other provisions of the CARD Act 212.269.4356 may have adverse effects on the economy, influencing con- [email protected] sumer spending and the profitability and capital of banks that issue credit cards. These effects would be inconsistent Greg Hanthorn with many of the policy actions and programs introduced to 404.581.8425 rejuvenate the economy and strengthen the banking sys- [email protected] tem. The CARD Act and related Federal Reserve rules are

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