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Online Community Survey Highlights

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Online Community Survey Highlights ONLINE COMMUNITY SURVEY HIGHLIGHTS A. SURVEY OVERVIEW As part of the public engagement component of the East Greenbush Comprehensive Plan update, an online community needs survey was developed. The purpose of this survey is to gather input from community members, business owners and other stakeholders about East Greenbush. This information will help inform the overall vision, goals and strategies for the town and help shape the Comprehensive Plan update. The survey was created and distributed using Survey Monkey and went live on June 7, 2019. The survey remained open until November 1, 2019 with 783 responses received. The survey was advertised on the town website and through several press releases that were distributed prior to and during the survey period. Information and links to the Community Survey Business Card Handout survey were also distributed during the survey period on flyers and survey cards which included a Quick Response (QR) code so respondents could access the survey directly on their smartphone or tablet. Data Limitations The survey is one piece of multiple public engagement activities that help recognize themes throughout the community. Because the survey responses are self-selecting, they are not statistically valid. The survey alone cannot be used to find the “answer” or “solution” but, can in part help find themes. B. SURVEY TOPIC AREAS The survey was divided into several topical areas to focus and categorize the questions. The survey topic areas include Demographic and Background Information, The Way Land is Used, Quality of Life, and The Future. The following is a description of each survey topic area. Demographic and Background Information The demographic and background information focus on who is taking the survey. Getting a broad range of responders from the local area is important to address the needs of different demographics. Knowing age, location, whereDRAFT responders work, and where they get news can help inform how to address the needs and where to broadcast information. Furthermore, knowing that responses are representative of a variety of respondents can assist in decision making that incorporates everyone. 1 EAST GREENBUSH COMMUNITY SURVEY HIGHLIGHTS The Way Land is Used The land use section of the survey asks questions focused on encouragement and discouragement of different land uses. Responders were also asked to share where they believe commercial and retail growth should be directed within the town. This information will help inform East Greenbush about which areas should be focused on and what type of development people would encourage. Quality of Life The quality of life section asks respondents to indicate why they moved to East Greenbush, what they value most about the town, and what makes the town unique. The information can be used to inform about the existing community character, identify missing elements, and shape future growth. The Future This section asks respondents questions about the future of East Greenbush. Information about where residents see the community in 5, 10 or 20 years can help generate support for future projects that fit the vision of the community. C. SURVEY HIGHLIGHTS The following is a brief highlight of selected survey findings from each section of the survey. For a full summary of findings see the attached survey questions and answers. Demographic Information Question 2 (Q2) of the survey asked respondents to indicate their age. The largest respondent age group was the 35-44-year-old group. Of the 779 respondents who answered this question, 24% were in the 35- 44-year-old age group, 22% were in the 45-54-year-old age group, and 20% of respondents were in the 55-64-year-old age group. The median age in the Town of East Greenbush is 44, based on the 2017 American Community Survey Estimates1. This indicates that the age of respondents who completed the survey is representative of the overall age of the population in East Greenbush. The trend across the state is toward an aging population, particularly as the baby boomer generation reaches retirement age. This will have a large impact on the different needs of the demographic. Q2: Please indicate your age. 30% 24% 25% 22% 20% 20% 14% 14% 15% 10% 4% 5% 3% 0% DRAFT0% 0% Under 12 12-17 18-24 25-34 35-44 45-54 55-64 65-74 75 years or years old years old years old years old years old years old years old older 1American Community Survey, 2017 Five-Year Estimates 2 EAST GREENBUSH COMMUNITY SURVEY HIGHLIGHTS Question 4 (Q4) of the survey asked respondents to select the number of people in their household below the age of 18. This question helps the town gain a better understanding of the population of young people who are growing up in East Greenbush. Based on the response, 54% of the 774 respondents to this question have no children in their household below the age of 18. This is consistent with a growing older population across the state. Many households of the baby boomer generation are becoming empty nesters and are downsizing into smaller homes. This information is further illustrated in Question 10. Q4: Please select the number of people in your household under the age of 18. 60% 54% 50% 40% 30% 24% 20% 15% 10% 4% 2% 0% 0% 0 1 2 3 4 5 or more Question 6 (Q6) asked respondents if they live in East Greenbush. The majority of respondents do live in East Greenbush. Q6: Do you live in East Greenbush? 85% 90% 80% 70% 60% 50% 40% 30% 15% 20% 10% 0% DRAFTYes No 3 EAST GREENBUSH COMMUNITY SURVEY HIGHLIGHTS Question 8 (Q8) asked respondents how they get news about the Town. This is good information moving forward in this project and other projects to understand where to publish information to reach the biggest audience. Out of the 771 responses, 544 or 71% get news through Social media as one of their sources. Approximately 49% or 374 respondents look on the municipal website this is an important consideration for the town to continue to update their social account and website if there are events or important information that needs to get out. Q8: How do you get news about the Town? Check all that apply. 80% 71% 70% 60% 49% 50% 42% 36% 40% 30% 30% 15% 20% 9% 10% 0% Social Media Municipal Times Union Advertiser TV Other (please Radio website specify) The Way Land is Used Question 10 (Q10) asked respondents to indicate if they would encourage or discourage certain land uses in the Town. The graph below shows the breakdown of what respondents would encourage. Out of the 703 responses, 99% encouraged public outdoor recreation land use, with residential single family and restaurants at a close second. The most discouraged land use was workforce housing and hotels/ motels. This is an important area for the town to look at when developments are proposed and if the residents will support said development. DRAFT 4 EAST GREENBUSH COMMUNITY SURVEY HIGHLIGHTS Q10: Would you encourage or discourage the following LAND USES in the Town? Protection of natural areas /open space 93% 7% Public outdoor recreation 99% 1% Agriculture 87% 13% Restaurants 97% 3% Home-based Businesses 84% 16% Service Businesses 88% 12% Department Store 77% 23% Professional Offices (medical, legal,… 85% 15% Tourism based (i.e. B&B, gift shops) 86% 14% Retail Stores 90% 10% Convenience Stores 53% 47% Motels / Hotels 42% 58% Light Industrial /Manufacturing 66% 34% Senior Assisted Living Community 78% 22% Independent Senior Living Community 82% 18% Workforce housing 41% 59% Residential – In-Law Apartments 79% 21% Residential – Apartments 47% 53% Residential – Multi-Family Units 60% 40% Residential – Single-Family Homes 93% 7% Encourage Discourage Questions 11 (Q11), 12 (Q12), and 13 (Q13) were open ended and all the responses are attached. Some common themes that arise from the responses include more open/ green space and parks throughout town and a focus of commercial development on Rt 9/20 to redevelop existing vacant lots. Question 14 (Q14) DRAFTasked respondents what influenced them to move to East Greenbush. The most selected responses included family (34%) and life-long resident (34%). “Other” was the next most frequently selected response and the majority of those “other” responses indicated the school district (25%). 5 EAST GREENBUSH COMMUNITY SURVEY HIGHLIGHTS Q14: What influenced you to move to East Greenbush? Select all that apply. 34% 34% 28% 24% 20% 20% 20% 5% 1% Question 15 (Q15) asked respondents to select the top 3 items they value most about East Greenbush. Of the 658 respondents, the most selected response was sense of community/ neighborhood (58%). Access to public space (e.g.; trails, public parks, recreation opportunities), availability of local businesses (e.g.; retail, dining, commercial) and access to employment (outside town) were all selected with the second highest frequency (37% for each). Q15: Which do you value most about East Greenbush? Select top 3. 58% 37% 37% 37% 21% 18% 17% 12% DRAFT5% 6% 6 EAST GREENBUSH COMMUNITY SURVEY HIGHLIGHTS Question 16 (Q16) asked respondents to indicate what brings them to East Greenbush most often. By far the most selected response was place of residence (87%). The next category selected most was employment at 17% and dining at 16%. These responses indicate that beyond place of residence, people are coming to East Greenbush for employment, dining, community/social activities and recreation. Q16: What brings you to East Greenbush most often? Select all that apply. 87% 14% 16% 15% 17% 7% 8% 9% 6% 1% The last question in quality of life section is Question 17 (Q17) asking respondents to indicate which places are an asset to the Town.
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