82 Journal of Peace, Development and Communication Volume 04, Issue 1, June 2020 pISSN: 2663-7898, eISSN: 2663-7901 Article DOI: https://doi.org/10.36968/JPDC-V04-I01-05 Homepage: https://pdfpk.net/pdf/ Email:
[email protected] Is Entertainment Media too Extravagant to Lead us to Flamboyant Lifestyle? Article: Dr. Imran Sabir Assistant Professor, Department of Sociology, Quaid-i-Azam University, Islamabad Author(s): Hifza Nazir M.Phil Scholar, Department of Sociology, Quaid-i-Azam University, Islamabad Shams-ur-Rehman Lecturer, Media & Communication Studies, Karakoram International University, Gilgit, Pakistan th Published: 30 June 2020 Publisher Information: Journal of Peace, Development and Communication (JPDC) Sabir, Imran, et al. (2020). “Is Entertainment Media Too Extravagant to Lead Us to Flamboyant Lifestyle?” Journal of Peace, Development and Communication, vol. 04, no. 01, To Cite this Article: 2020, pp. 82–106, https://doi.org/10.36968/JPDC-V04-I01-05 Dr. Imran Sabir is serving as Assistant Professor at Department of Sociology, Quaid-i-Azam University, Islamabad, Pakistan Email:
[email protected] Hifza Nazir is a M.Phil Scholar at Department of Sociology, Quaid-i-Azam Author(s) Note: University, Islamabad, Pakistan Shams-ur-Rehman is serving as Lecturer at Media & Communication Studies, Karakoram International University, Gilgit, Pakistan Extravagant Entertainment Media 83 Abstract Modern world is irrevocably represented by the implicit role of media in our lives. Although scholars are enthusiastically and obdurately busy in producing huge variety of literature, its gigantic impact on our collective and individual behavior is yet to be fully known. Present research was conducted to find out the portrayal of the extent and varieties of extravagant content in Pakistani Television Dramas by employing content analysis.