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MEDIACORP SEGMENTS (1) 1 KEY PROPOSITIONS • Mediacorp - #1 Audience Network Among Men O Weekly Reach - 2 Million Or 9 in 10 Men Access Mediacorp Every Week Vs

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MEDIACORP SEGMENTS (1) 1 KEY PROPOSITIONS • Mediacorp - #1 Audience Network Among Men O Weekly Reach - 2 Million Or 9 in 10 Men Access Mediacorp Every Week Vs MEDIACORP SEGMENTS (1) 1 KEY PROPOSITIONS • Mediacorp - #1 audience network among Men o Weekly reach - 2 million or 9 in 10 Men access Mediacorp every week vs. competitor networks like Google (1.7 million), SPH (1.6 million), Facebook (1.3 million), StarHub (0.6 million), Singtel (0.4 million) • TV - #1 medium among Men 18+ and Men 35+ o Mediacorp TV reaches 2 to 3 times more Men than StarHub and Singtel TV respectively Men o Top 3 channels - Channel 8, Channel 5, Channel NewsAsia • Yes 933 - #1 radio station among Men, with weekly reach twice that of UFM 100.3 • Chinese Radio – resonates well among Men 40+, top 3 stations they listen to are Capital 958, Love 972, Yes 933 • Channelnewasia.com - #1 news site among Men • TodayOnline - #2 digital newspapers (+17% YoY growth in readership) • Toggle - #1 local entertainment-multimedia source (+26% YoY growth) • Mediacorp - #1 audience network among Women, reaching 2 million or 9 in 10 Women weekly • TV – #1 medium among Women o Weekly reach – 1.7 million (or 8 in 10) Women, vs. StarHub TV (0.6 million), SingTel TV (0.4 million) Women o Top 3 channels - Channel 8, Channel U, Channel 5 • Yes 933 - #1 radio station among Women 15-34, with weekly reach 3 times of UFM 100.3 • i-Weekly - #1 weekly magazine read among Women 18+, Women 15-34 and Women 35+ • Toggle - #1 local entertainment-multimedia source (+7% YoY growth) • Mediacorp - #1 audience network among Premier segment, reaching 1.6 million or 9 in 10 Premier weekly • Mediacorp TV – #1 TV platform o Weekly reach – 1.2 million (or 8 in 10) Premier, vs. StarHub TV (0.6 million), SingTel TV (0.3 million) Premier o Top channels – Channel 8, Channel 5, Channel NewsAsia • Class 95 – #1 radio station among Premier • TodayOnline - #2 digital newspapers (+12% YoY growth in readership) • Mediacorp - #2 audience network among PMEB, reaching 1.3 million or 9 in 10 PMEB weekly (close to Google network’s reach) • Mediacorp TV - #1 TV platform o Weekly reach – 1 million (or 8 in 10) PMEB, vs. StarHub TV (0.5 million), Singtel TV (0.2 million) o Top 3 channels - Channel 8, Channel 5, Channel NewsAsia PMEB • Class 95 – #1 radio station among PMEB • Channelnewasia.com - #1 news site • TodayOnline - #2 digital newspapers (+14% YoY growth in readership) • Toggle - #1 local entertainment-multimedia source (+42% YoY growth) Note: Men – Men aged 18+ / Women – Women aged 18+ / Premier – People 15+ with household income $7K+ Base (‘000): Men (2045), Women (2018), Premier (1634), PMEB (1375) Source: Nielsen Media Index 2017 MEDIACORP SEGMENTS (2) 2 KEY PROPOSITIONS • Mediacorp - #1 audience network among Malay community, reaching 474,000 or 9 in 10 Malays weekly • TV – #1 medium among Malay 15+ Malay o Mediacorp TV reaches 2 times more Malays than StarHub TV or Singtel TV • Warna 942 - #1 Radio station • 987FM - #1 English radio station for Malay 15-34 and Malay 18-29 while Class 95 is more favoured by older Malay 35+ • Toggle - #1 local entertainment-multimedia source • Mediacorp - #1 audience network among the Indian community, reaching 366,000 or 9 in 10 Indians weekly o Weekly reach - 366,000 (or 9 in 10) Indians access Mediacorp every week vs. competitor networks like Google (329,000), SPH (265,000), Facebook (248,000), StarHub (155,000), Singtel (115,000) • TV - #1 medium among Indian 15+ Indian o Vasantham - #1 TV channel across all age groups o 2 times more viewers than top Pay TV channel, Sun TV • Oli 968 - #1 radio station across all age groups • Channelnewasia.com - #1 news site among Indians • Mediacorp - #2 audience network among Youth, reaching 1.4 million or 9 in 10 Youth weekly (close to Google network’s reach) • Mediacorp TV - #1 TV platform o Weekly reach of 1 million is 2 to 3 times more than StarHub TV and Singtel TV respectively o Top 3 channels anchored by Channel 8, Channel 5, Channel U Youth • 987FM - #1 radio station for Youth 15-24, 2 times of Kiss 92 listeners • Yes 933 - #1 Chinese radio station across all Youth groups; 2 times more Youth 25-34 listeners than UFM100.3 • i-Weekly - #1 entertainment weekly magazine read • Toggle - #1 local entertainment-multimedia source (+18% YoY growth) Note: Malay – Malay aged 15+ / Indian – Indian aged 15+ / Youth – People aged 15-34 Base (‘000): Malay (478), Indian (378), Youth (1422) Source: Nielsen Media Index 2017 MEDIACORP SEGMENTS (3) 3 KEY PROPOSITIONS • Mediacorp - #1 audience network among Parents, reaching 1.2 million or 9 in 10 Parents weekly • Mediacorp TV – #1 TV platform o Weekly reach – 1 million (or 8 in 10) Parents per week vs. StarHub TV (0.4 million) and Singtel TV (0.2 million) Parents o Top 3 channels are Channel 8, Channel 5 and Channel NewsAsia • Yes 933 - #1 Chinese radio station across all Parent groups • Warna 942 - #1 Malay radio station across all Parent groups • Channelnewasia.com - #1 news site among Parents • i-Weekly – #1 weekly magazine across all Parent groups • Mediacorp - #1 audience network among Families, reaching 1.3 million or 9 in 10 Families weekly o Weekly reach - 1.3 million (or 9 in 10) Families access Mediacorp every week vs. competitor networks like SPH (1 million), Google (0.7 million), Facebook (0.5 million), StarHub (0.4 million), Singtel (0.3 million) • TV - #1 medium among Families o Mediacorp TV – over 1.2 million Families reached, 2 times of total Pay TV Family • Top 3 Mediacorp TV Channels – garnered more viewers than total StarHub or Singtel TV o Channel 8 (67%), Channel U (50%), Channel 5 (33%), vs StarHub (31%) and Singtel TV (19%) • Mediacorp Radio - #1 Radio platform o 800,000 (or 6 in 10) Families are reached weekly; at least 5 times more than SPH radio o Top 3 radio stations are Capital 958, Love 972 and Yes 933 • i-Weekly – #1 weekly magazine among Families, 2 times of U-Weekly’s reach Note: Parents – Parents with Children < 15 years / Family – Parents with youngest child > 14 years Base (‘000): Parents (1,202), Family (1350) Source: Nielsen Media Index 2017.
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