CZECH Spa Industry Supplement of Czech Business and Trade Th E Spa Houses NIVA I and NIVA II

CZECH Spa Industry Supplement of Czech Business and Trade Th e spa houses NIVA I and NIVA II

inzerce BVV

NIVA I and NIVA II spa houses in the Luhačovice Before the end of 2010, NIVA II is to have a new well- spa area offer their clients contact with the natu- ness complex, which will add to the attraction of the ral environment and a splendid view of the land- existing equipment. The accommodation capac- scape and the Luhačovice Reservoir. Those who ity will be expanded with 60 beds – all at the level of miss the hustle and bustle can go for a 20-minute a four-star hotel. walk and ﬁ nd themselves on the colonnade of the Luhačovice spa town. In the present strong competition in the spa industry, rehabilitation and wellness stays, the spa houses have The comfort we offer our clients is unique in the spa retained their clientele, whose number has been in- industry. Both spa houses have indoor and outdoor creasing since 1991, and have been winning ever swimming pools, which are pleasant for use during more discerning clients, and improving the quality and breaks between the different procedures. A wonder- extent of services in accommodation and catering, ful view of the Luhačovice Reservoir valley and the sur- curative procedures, and leisure time and relax ation rounding forests can be enjoyed from the restaurant possibilities. The average annual number of clients is “At the Black Dog” in addition to its excellent cuisine 4 400. Most of them, 93%, are domestic clients mainly and a choice of 168 kinds of Moravian wines. from North and South Moravia.

INTER ZNOJEMIA Group, a.s. Lázeňské domy Niva, Antonína Václavíka 336, 763 26 Luhačovice–Pozlovice, Czech Republic phone: +420 577 131 284, fax: +420 577 131 793, e-mail: [email protected], www.niva.cz CZECH SPA INDUSTRY

Czech Spa Industry Supplement of Czech Business and Trade 05-06/2009

CONTENTS

Editorial 4

ANALYSIS Spa Industry – Czech “Family Silver” 4 Spas – Way to Health and Rest 7

EDUCATION Institute of Spa Medicine, Centre of Spa Physicians Education 8

ENTERPRISE Spa and Wellness Procedures under the Same Roof 10

WE ARE INTRODUCING To Beskydy for Health 12 Chodovar Beer Spa – Combination of Czech Traditions 14

CZECH TOP MK ČR E 6379 Five Centuries of Karlov y Vary Spa 16 This magazine is published as a supplement to the economic bi- Mariánské Lázně – Spa of Personalities 17 monthly issued in English (Czech Business and Trade), German (Wirt- schaft und Handel in der Tschechischen Republik), French (Industrie et Roman Baths in the Heart of Europe 18 commerce tchèques), Spanish (Empresas y negocios en la República Checa), and Russian (Чешская топговля и предпринимательство).

RESEARCH & DEVELOPMENT Managing Editor: Ivana Šmejdová Jáchymov Spa – Unique Spa Worldwide 20 Editor: Ondřej Štrba Graphic Design: Art director: Nina Nováková Graphic Designers: Romana Holíčková, Jiří Hetfl eisch Production: Anežka Zvěřinová SURVEY Poll of Successful Companies Operating in the Spa Industry 21 Address: PP Agency s.r.o., Myslíkova 25, 110 00 Praha 1 Czech Republic, Phone: +420 221 406 623, 221 406 626 Fax: +420 224 930 016, e-mail: [email protected], www.ppagency.cz www.mpo.cz/en/minister-and-ministry/ministry/default.html INFORMATION Spa and Welness Exhibitions and Fairs in 2009 22 Deadline: 23/3/2009 Important Contacts 22 Attitudes expressed by the authors of articles in this magazine are not necessarily consistent with the viewpoint of the Publisher. © PP Agency, Company with the ISO 9001 certifi ed quality management system for publishing services

PRESENTATION OF FIRMS: ANNA KNEBLOVÁ – VIOLA; GRANDHOTEL PUPP KARLOVY VARY, AKCIOVÁ SPOLEČNOST; INTER ZNOJEMIA GROUP, A.S.; KRAJSKÝ ÚŘAD KARLOVARSKÉHO KRAJE; LÉČEBNÉ LÁZNĚ JÁCHYMOV A. S.; LÉČEBNÉ LÁZNĚ MARIÁNSKÉ LÁZNĚ A. S.; LUDMILA JÍLKOVÁ - TORF; ROYAL SPA, A.S.; SPA EXPERIENCE S.R.O.; STÁTNÍ LÉČEBNÉ LÁZNĚ KARLOVA STUDÁNKA, STÁTNÍ

Cover photo: CzechTourism archives, page 3 photo: CzechTourism archives archives CzechTourism page 3 photo: archives, CzechTourism photo: Cover PODNIK; THERMAL-F, A.S.

3 | ANALYSIS

Spa Industry – Pride of the Czech Republic

Spa Industry The Czech spa industry is greatly appreciated around the globe due to – Czech “Family Silver” its centuries-old tradition and the high quality of services. Tens of thou- Filip Remenec, CzechTourism sands of visitors come to the Czech e-mail: [email protected], www.czechtourism.cz Republic every year in pursuit of relaxation, regeneration, and recuper- The Czech spa industry is a doubtless But enthusiasts of small places with ation. Our country boasts more than pride of the Czech Republic. The unique an intimate atmosphere will find very 30 spas which provide services of wealth of natural curative resources, cen- many throughout the Czech Republic. a standard comparable to the best turies-old tradition of their use under the The quality of their services is in many spas worldwide. Referring to Karlovy supervision of professionals, qualified cases comparable to the large spas, and Vary or Mariánské Lázně evokes for staff, and almost 40 spa establishments they usually have an additional offer of many readers pleasant moments with splendid architecture of colon- spent at these facilities. nades and parks – all together rank the WORLD PRIMACIES OF THE CZECH This professional supplement gives Czech Republic among the world’s spa SPA INDUSTRY a survey of the Czech spa industry powers. Czech spas are successful due to The West Bohemian spa triangle: nowhere and wellness activities with empha- the combination of quality medical care, else in the world is such a concentration of sis on the traditional and renowned progressive methods of treatment, and curative water springs as in the triangle between spa establishments. The reader will rehabilitation with the use of natural el- the towns of Karlovy Vary, Mariánské Lázně, and be informed about new methods of ements: mineral waters, curative peloids Frantičkovy Lázně. treatment and innovations in well- (bog, peat and mud), natural gases, and Establishment of the fi rst radon spa in the ness, such as the radon cure, cryo- the good influence of the climate. world: in 1906, the use of Marie Curie’s scientifi c fi nd- ings commenced in Jáchymov. therapy, and the combination of Vincenz Priessnitz founded the fi rst balneother- two Czech traditions, beer brewing Spas in the Czech Republic apy facility in the world: Jeseník Spa in 1822 and the spa industry described in The Czech Republic can be proud of Antique baths in Teplice: fi nds of Roman and Celtic an article about the Chodovar beer very many spas which offer cures for coins prove that the springs of the present oldest spa spa. The head of the Institute of almost all physical and psychic disor- in central Europe were used 2000 years ago. Spa Medicine contributed an article ders. The famous spas certainly include Karlova Studánka Spa: has the purest air in central about the education of spa physi- those in the West Bohemian Spa Trian- Europe. cians in the Education column. We gle - Karlovy Vary, Mariánské Lázně, and The fi rst spa company in Europe to gain the trust that this supplement will give Františkovy Lázně, which have a long EUROPESPAmed certifi cate: was Ann’s Peat Spa you a comprehensive picture of the tradition and are popular among foreign Bělohrad. The certifi cate awarded by the European spa industry in the Czech Republic. clients. Among the important Mora- Spas Association is the best guarantee of the quality of spa care. The certifi cate has been awarded to 15 Ondřej Štrba vian spas are Luhačovice, Teplice nad Czech spa establishments.

Bečvou, and Karlova Studánka in Silesia. archives CzechTourism Photo:

| 4 CZECH SPA INDUSTRY

special programmes. The range of pric- Foreign guests in spa establishments, 1997 - 2007 es is very broad and suits clients who look for luxury and expect the very best 350 000 317 023 services, as well as families with children 330 000 310 000 seeking an interesting holiday. 295 911 290 000 270 000 Tailored Stays 250 000 228 110 People have different reasons for going 230 000 to spas and the programmes of treat- 210 000 ment must be adjusted to their require- 190 000 ments. The present offer is not restricted 170 000 150 000 128 244 125 936 to classical spa stays and programmes 119 772 117 635 131 476 for seniors or children, but includes 130 000 also popular wellness programmes. 110 000 98 054 114 975 123 242 These are tailored and include manage- 90 000 rial, anti-stress, slimming, detoxicating, 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 and wellness and beauty programmes. Source: CzechTourism Czech spas give preference to “medical wellness” – the harmonic combination of the use of natural curative resources, Foreign guests in spa accommodation establishments qualified medical care, and a number of according to regions, 2007 wellness procedures and complemen- Zlín Region 2.2 % tary activities (golf, Nordic walking etc.). Karlovy Vary Region 90.3% Olomouc Region 0.7% Czech spas have a choice for everybody, South Bohemia Region 0.7% Ústí Region 2.5% for people who want to spend a luxu- Central Bohemia Region 1.3% ry holiday with first-rate services, and Moravia-Silesia Region 0.4% those who cannot afford this and seek a pleasant stay. Czech spas offer their services throughout the year.

Modern Spa Industry Conception Spa and wellness belong to the healthy style of life and Czech spas are adapt- ing themselves to the new trends. Their advantage in the strong European competition is tradition and the use of natu- Source: CzechTourism ral curative resources combined with quality medical care. Stays in spas are Guests in spa accommodation establishments more than procedures and walks in col- according to regions, 2007 onnades. People want a rich fringe programme, an offer of cultural, sport, and Karlovy Vary Region 25.1% Zlín Region 9.6% other events on the spot. The general South Bohemia Region 8.6% Olomouc Region 14.6% atmosphere and appearance of the spa Central Bohemia Region 6.7% Ústí Region 5.4% are important. And so spas often host Moravia-Silesia Region 6.9% music festivals and cultural perform- ances, and are venues of social meet- ings. The opening of the spa season and unlocking of the springs is always an important event of the year. Czech spas are responding to the increasing demand for a variety of relaxation, reconditioning, and slimming stays. Spas are offering new modern cures and procedures, such as Thai massages, Ajurveda, cryotherapy (Cold Therapy), trekking, and Nordic walking. Source: CzechTourism

5 | ANALYSIS

Foreign guests in spa accommodation establishments according to countries, 2007 Interest in Spas Is Rising The number of spa clients is rising, but Number Average stay order % share the number of days stayed is on the de- of guests in days cline. The offer of traditional three- or Guests - total 317 023 100.00% 10.16 four-week stays is increased with week- 1 Germany 186 662 58.88% 10.02 long and weekend programmes. Shorter 2 Russia 57 01917.99% 13.86 stays are sought ever more by young 3 Other Asian countries 19 578 6.18% 7.68 clients. The new commercial products 4 Ukraine 6 1681.95% 12.85 of Czech spas include, for example, wed- 5 Austria 5 968 1.88% 6.61 ding stays, and visits to music and film 6 USA 4 654 1.47% 10,29 festivals. 7 Other European countries 3 717 1.17% 10.77 8 Slovakia 3 4941.10% 4.99 Czech Spas Have Visitors 9 Israel 3 064 0.97% 13.59 from the Whole World 10 Hungary 2 847 0.90% 5.14 In addition to the numerous domestic 11 France 2 436 0.77% 4.35 clients, visitors come to Czech spas from 12 Poland 2 389 0.75% 4.79 Germany, Russia, Austria, the USA, the 13 Switzerland 1 935 0.61% 5.04 Ukraine, Slovakia, Poland, Israel, and the 14 Netherlands 1 877 0.59% 6.52 Arab countries. The German clients ap- 15 United Kingdom 1 700 0.54% 4.59 preciate the proportion of the provided 16 Belgium 1 373 0.43% 5.69 quality and the price. However, the dif- 17 Italy 1 3730.43% 5.39 ference between prices in German and 18 Other African countries 1 181 0.37% 11.15 especially West Bohemian spas has been 19 Sweden 1 1190.35% 5.87 diminishing recently. In order to prevent 20 Canada 872 0.28% 7.11 the loss of German clients, Czech spas 21 Slovenia 822 0.26% 2.92 are seeking co-operation with foreign 22 China 807 0.25% 2.15 health insurance companies. In Russia, 23 Lithuania 570 0.18% 7.78 Czech spas are seen as the best world- 24 Japan 482 0.15% 2.39 wide and visiting them is regarded as 25 Spain 477 0.15% 3.79 prestigious. Clients from the USA take 26 Denmark 475 0.15% 5.68 Czech spas primarily as historic places 27 Finland 412 0.13% 6.52 with an interesting tradition and archi- 28 Romania 362 0.11% 4.70 tecture, and an opportunity for relaxa- 29 Norway 352 0.11% 4.12 tion. On the contrary, Arab clients seek 30 Estonia 321 0.10% 8.76 spa cures and come for stays of several 31 Greece 304 0.10% 6.89 weeks and even months to improve 32 Australia 244 0.08% 5.36 their state of health. 33 Croatia 239 0.08% 4.30 34 Turkey 237 0.07% 8.87 Managerial Stays – Phenomenon 35 Latvia 231 0.07% 9.77 of the Recent Years 36 Ireland 174 0.05% 5.05 Managerial stays are the latest trend in 37 Bulgaria 154 0.05% 4.20 the spa industry. In general, an increas- 38 Other central, south America 146 0.05% 6.64 ing number of spa guests are in a good 39 Luxembourg 145 0.05% 3.97 state of health and seek relaxation and 40 Portugal 133 0.04% 3.11 rest. This is due to the ever more fre- 41 Cyprus 131 0.04% 6.50 quent occurrence of civilisation diseases 42 South Korea 106 0.03% 2.68 caused by immense changes in the style 43 Oceania 79 0.02% 4.78 of life. Most hit are people who live in 44 Iceland 43 0.01% 8.42 45 Serbia and Montenegro 41 0.01% 6.17 constant stress and find no time for rest, 46 Mexico 37 0.01% 3.32 and this is logically reflected in their state 47 South African Republic 25 0.01% 8.56 of health. The managerial stays are differ- 48 New Zealand 23 0.01% 3.04 entiated, the relaxation programmes are 49 Brazil 15 0.00% 6.20 many and everybody has a broad choice. 50 Liechtenstein 5 0.00% 6.80 Czech spas began offering managerial 51 Malta 5 0.00% 2.00 stays in the first half of the 1990s, and so the trend is fairly new. Source: Czech Statistical Offi ce

| 6 CZECH SPA INDUSTRY

The quality of the Czech spa industry is comparable to foreign quality

Spas – Way to Health and Rest

Eduard Bláha, Association of Spas of the CR e-mail: [email protected], www.lazne-kur-spa.cz

as markedly more friendly to the human practitioners lack thorough information organism than treatment with the use about spa care and are seldom capable of drugs. The arrangement of spa stays of recommending it. is always based on an individual curative plan composed and supervised by What is the standard of the Czech spa a physician. The “foundation stone” is industry compared with the world? professional rehabilitation supported by I believe that it is at least the same. The traditional procedures with natural cura- traditional Czech spas have a rich history The Association of Spas of the Czech Republic tive resources such as a variety of min- and their renown goes far beyond the bor- has 46 members, spa companies with a total of eral waters, curative peloids, and natural ders of our country. In the last years, they more than 20 000 beds, which is almost 95% of gases. Moreover, most spas are situated have undergone a much more noticeable the total capacity of spas in the Czech Republic. far from the hustle and bustle of cities, change than all other segments of health The basic prerequisite for membership is pro- and we see an escape from it itself as care. They have been privatised, massively fessional competence confi rmed by Accredita- promising for finding one’s balance. investing into infrastructure, maintaining tion from health insurance companies and the a balanced combination of the offer of Ministry of Health. And so the Association logo What is the present trend in the Czech curative and relaxation stays, preserving at the entrance to a spa hotel can be regarded spa industry? medical proficiency, and following the as a guarantee of the quality of its medical care. Modern society and life is picking up latest trends in medical wellness. Their We asked Eduard Bláha, President of the Asso- speed and the present generation hardly doubtless medical competence is con- ciation of Spas of the Czech Republic for an il- finds time for the traditional 21-day cure. firmed by the absolutely highest number lustration of the Czech spa industry. Ever more frequent are short stays for of quality certificates awarded by the Eu- rest, relaxation, wellness and culinary ropean Spas Association to spas in the EU What are the main advantages of spa enjoyment, or congresses and firms ac- countries, the huge interest of foreign visi- cures over drugs? tivities. But the main reason for visit- tors, and increasing demand from foreign Due to the use of natural curative re- ing spas remains health care, treatment health insurance companies.

Photo: Lázně Františkovy Lázně a. s. archives, Association of Spas the CR archives Association archives, Lázně a. s. Lázně Františkovy Photo: sources, spa treatment can be regarded and prevention, although most general

7 | EDUCATION

The professional guarantor of the Bachelor studies is the Clinic of Rehabilitation Medi- cine of the Faculty. In view of the present conception of rehabilitation, the Institute is also co-operating with the Clinic of Neurol- ogy of the 1st Faculty of Medicine of Charles University in Prague.

Students Can Test Their Knowledge in Practice Besides teachers from Prague, lessons are given by experienced physicians and rehabilitation therapists of Léčebné lázně a.s. Close co-operation of the two establishments gives students access to spa facilities, where they can test their theo- retical knowledge in the branch of their studies and be acquainted with the traditional conception of the spa industry. Even in the present narrowly specialised medicine, it looks at the person in a complex manner – from the somatic, psychic, and social view. Mariánské Lázně has a broad range of natural curative resources used by the local spas. They treat mainly disorders of the locomotive system, states after oncologic and other operations, metabolic diseases, especially diabetes mellitus and gout, obesity, disorders of the respiratory system, kidneys and the urinary tract, and The Institute is closely linked with gynaecological diseases. Members of the medical facilities Léčebné lázně a.s. staff who are also teachers of the Institute of Spa Medicine present the results of their work on balneology and Institute of Spa Medicine, Centre hydrotherapy at congresses and workshops of Spa Physician Education at home and abroad. Quality Education Petr Hála, Institute of Spa Medicine, e-mail: [email protected], ulm.lf1.cuni.cz Guarantees Future Jobs Besides theoretic and practical co-oper- Mariánské Lázně, the youngest and most Good Backing ation with Léčebné lázně a.s., the Institute splendid of the spa towns in the West Bo- Is Important for the Institute of Spa Medicine arranges students’ prac- hemian Triangle, has also been a place of On 1 January 2004, the Mariánské Lázně tice at other medical facilities in the region. university studies since 1998. The idea to department of the 1st Faculty of Medicine These include selected physiotherapy es- bring university-level education in physio- of Charles University in Prague was estab- tablishments for outpatients and hospitals. therapy and spa rehabilitation to the region lished as the Institute of Spa Medicine. It is Students have an opportunity to practice of traditional spa services was transformed providing conditions for university studies in rehabilitation supervised by profession- into reality in that year. Bachelor studies of in Mariánské Lázně and gradually taking als of the Association of Physiotherapists physiotherapy were opened in Mariánské up the tradition of the Balneology Research of the Czech Republic (UNIFY). The Insti- Lázně in co-operation with the 1st Faculty Institute, which had been operating in Mar- tute of Spa Medicine also has the task to of Medicine of Charles University in Prague iánské Lázně until the 1990s. The fi rst step expand the Bachelor curriculum in Mar- and Léčebné lázně a.s. Mariánské Lázně. In is the education of professionals in physio- iánské Lázně with nutrition therapy, which the last ten years, the Bachelor’s degree has therapy, curative rehabilitation, and, last but certainly belongs to the spa industry. The been awarded to more than one hundred not least, in hydrotherapy. The Institute can graduates will thrive on the labour market graduates. Some of the graduates contin- rely on backing from the 1st Faculty of Medi- in the region and elsewhere as are gradu- ued studies for a Master’s degree and the cine of Charles University in Prague, which ates in physiotherapy.

best are continuing doctoral studies. has more than seventy institutes and clinics. Institute of Spa MedicinePhoto: archives

| 8 Spa Experience – Escape to Another World

Spa Experience has been attracting guests to its exclusive premises for three years already. The luxurious and unique spa is furnished in Roman style and focused on total regeneration of the body, mind, and soul. It is situated in spacious historic cellars with many columns and vaults in the very centre of Prague – on the premises of the splendid hotel Carlo IV.

Spa Experience off ers its guests relaxation, beautifying and revitalis- ing cures according to their individual desire. The permanent off er includes 11 face and 9 body procedures, 10 kinds of massages, 4 complete programmes of special treatment, andinzerce 4 unique massages. The spa is preparing a variety of wellness innovations on a regular basis. Visitors may have already enjoyed a chocolate-cinnamon massage, chocolate hot stones, jasmine massage, cottage cheese and honey wrap, and the Luxury Green Tea Relax massage.

Besides a large swimming pool, which has its bottom under a mosaic with a snakeskin motif, visitors have at their disposal a Turkish bath, infra-sauna, and a fi tness centre with the assistance of a personal trainer if required.

We shall be pleased to welcome you to our spa.

Spa Experience, s.r.o. • Senovážné náměstí 13 110 00 Praha 1 • Czech Republic • phone: +420 224 593 020 e-mail: [email protected] • www.spa-experience.cz ENTERPRISE

Monti-Spa offers modern methods of treatment

Spa and Wellness Procedures under the Same Roof

Hana Heyduková, Monti-Spa, e-mail: [email protected], www.monti-spa.cz

Visitors to the MONTI spa hotel in Františkovy ciency of physicians, physiotherapists, sauna and steam bath, infra cabin, solar- Lázně can take a cure, try one of the mod- and other specialists. Highly appreciated ium, and relaxation deckchairs. ern wellness procedures, or relax during is the individual approach to the guests, The hotel offers sportsmen a cardio a rich fringe programme. The foundations kind care, calmness and time for each of fitness facility with aerobic and muscle of the hotel were laid in the second half of them, and emphasis on absolute privacy. conditioning exercises, cardio zones the 19th century. The designers were the The spa procedures with guaranteed use with Technogym apparatus, spinning renowned local architects Gustav and Karel of the local natural curative resources are training, and individual cardio train- Wiedermann, who also designed the neigh- provided directly in the hotel and include ing. Aqua aerobic lessons are popular. bouring Orthodox Church of St Olga. The carbonic baths in natural mineral water, The offer also includes various kinds of present spa and hotel complex provides peat wraps, and natural gas injections. The massages, such as special massages for quality treatment, modern rehabilitation offer also includes sparkling and whirlpool sportsmen, aromatic massages, and hot- and wellness, and comfort for all spa and baths, classical, reflex and subaquatic stone massages. hotel guests. Comfortable single and dou- massages, electrotherapy, magnetothera- ble rooms are well furnished. Clients seek- py, ultrasound, gas wraps, paraffin wraps, ing utmost comfort are accommodated in inhalations, special exercises, swimming, spacious suites. Pleasant moments can be and swimming pool exercises. A special spent on terraces, in the hotel garden, the offer includes manual and instrument hall and lobby bar. Guests have at their dis- lymph drainage, means of manual medi- posal on the premises hair styling, cosmet- cine, oxygen therapy, and laser therapy. ics, manicure and pedicure, rental of bicycles The MONTI spa hotel in Františkovy Lázně and Nordic walking sticks, and the Internet. is the only medical facility in West Bohe- Concerts, lectures, and social evenings take mia which uses the special method of place in the winter garden. computer kinesiology.

Health and Rest Rich Choice of Wellness Activities in Harmony with Nature Hotel guests can relax in the large swim- The main characteristic of care of spa ming pool (15 x 18 m) with comfortable

guests in the Monti house is the profi- wellness equipment including a Finnish Monti-Spa archives Photo:

| 10 11| WE ARE INTRODUCING

ence in the treatment of the locomotive system, the blood circulation system, and nervous diseases.

Body-cooling Therapy The Polarium of the Beskydy Rehabilita- tion Centre in Čeladná was the first facility in the Czech Republic to use the wholesome effect of the body-cooling therapy. The “Ice” name Polarium was the idea of Lubomír Šmuk, a BRC physician. The body- cooling therapy is known under this name The Beskydy Rehabilitation Centre can throughout the Czech Republic and other be proud of its excellent reputation establishments have been introducing it gradually. Polarium – the body-cooling therapy is a regeneration method which To Beskydy for Health uses extremely low temperatures ranging between -110 °C and -160 °C. Stay in the Alena Jančurová, Beskydy Rehabilitation Centre, e-mail: [email protected], www.brc.cz Polarium alleviates pain and has a favourable effect in the treatment of a number The Beskydy Rehabilitation Centre (BRC) came a famous medical and recreation of chronic problems, including stress and medical establishment in Čeladná is situ- facility and in addition to Ostrava, clients fatigue – for details see indications. In ated at the foot of the Ondřejník moun- started to come from the whole Moravia combination with professional medical tain massif. The BRC is a sought-after facil- and Bohemia. The spa served its origi- supervision and a follow-up rehabilita- ity with an excellent reputation due to the nal purpose until the 1950s, when it was tion programme, the cooling therapy in extraordinarily favourable climatic condi- succeeded by a district hospital, which our Polarium has been a smashing suc- tions and high standard of rehabilitation. had a sought maternity ward, and oper- cess. The therapy of alternate cooling of The unique and now very rare atmosphere ated until 2000, until the establishment of the whole body and parts of it (local) has of a family spa is attracting patients from a medical institute specialised in curative excellent curative results. the whole Czech Republic and abroad. rehabilitation – the present BRC. The local cryotherapy is recommended to clients suffering from acute or chronic Miners’ Sanatorium Converted The Facility Has Modern inflammation of the locomotive system, into a Medical Institute Equipment and Quality Staff haematoma, and painful joints, muscles The BRC took up the medical tradition The BRC uniqueness is due to a combina- and sinews that for some reason cannot founded in 1902 by the renowned physi- tion of natural climatic conditions, mod- have the whole body cooled in the Polari- cian Jan May, who established and oper- ern technical equipment of all depart- um. Extremely low temperatures, qualified ated a spa in Kunčice pod Ondřejníkem, ments, highly proficient staff, all coupled staff, permanent medical supervision, and now Čeladná. The then Skalka Spa, with a caring family atmosphere accom- a pleasant environment make the treat- named after Skalka, the highest peak of panying all patients of the BRC – guests ment and prevention of many disorders in Ondřejník, was originally a sanatorium of the Čeladná Spa throughout their stay. BRC Čeladná effective.

for Ostrava miners, which gradually be- The BRC has valuable professional experi- archives Beskydy Rehabilitation Centre Photo:

| 12 New Offer for Relaxation and Rest in Karlova Studánka Karlova Studánka spa resort off ers its clude wellness activities (Vacu Well, Vi- visitors unique architecture (Empire bro Sauna) and a salt cave. In addition style), the purest air and curative cli- to the classical curative procedures and mate in Central Europe, and natural me- massages, a facility completed in 2007 dicinal resources (carbonic mineral wa- off ers a swimming pool with warm salt ter, natural carbon dioxide, and peat) in water and many hydrotherapeutic in- picturesque mountainous nature. In the stallations embedded in walls and the last decades, spa treatment has been bottom of the pool or on underwater provided to patients with respiratory, couches and benches, whirlpools, and vascular, and immunity problems, in- nozzles spouting water for massages. cluding those who need to strengthen Other services include a tepidarium, bodies to cope with infl ammations and Finnish sauna, solar fi eld, and modern oncologic processes in their recuperated wellness devices such as Vibro Sauna organism. Also provided are cures and and Vacu Well. relaxation for spine and joint disorders. Pleasant feelings in pure slightly salty Relaxation possibilities were expanded water attract ever more visitors to Kar- especially last year, and at present in-inzercelova Studánka spa resort.

Reception Ofﬁ ce: +420 557 798 262 Reception: +420 554 798 111, Fax: +420 554 772 026 E-mail: [email protected] www.k.studanka.cz WE ARE INTRODUCING

Chodovar Beer Spa – Combination of Czech Traditions

Jiří Plevka, Chodovar Beer Spa e-mail: [email protected] , www.chodovar.cz

A unique medical establishment near Mari- which is produced in the traditional way ánské Lázně uses the wholesome eff ects based on the original protected method of a special beer together with the cura- by the head brewer of the Chodovar fam- tive power of mineral springs. For a dec- ily brewery. The surface is covered by the ade, the Chodovar family brewery has characteristic beer foam of caramel colour been off ering an original cure which has and the area is scented by the fragrance of many healthy eff ects on the human body. freshly brewed dark beer. The Real Beer Bath is an original spa therapy which combines the curative eff ect of Therapy Increases Resistance warm mineral water, beer, brewing ingre- The client is immersed into the bath, dients, products of the brewing process, which is enriched with active beer yeast and classical as well as special massages. and a mixture of dehydrated crushed herbs. The favourable temperature causes skin. Carbonized bubbles contained in the Basis of the Bath Is Special Beer a mild and gradual rise of the heart activ- IL-SANO® mineral water cling to the skin The procedure is designed for harmonis- ity and activates blood circulation in the and thus enable effective relaxation in ation of the functions of the organism, whole vascular system. The bath warms mild sparkling baths. To increase the effect mental rest, reconditioning and relax- the skin and opens up skin pores through of the bath and enhance the relaxation ation. The procedures have curative ef- which, due to slight sweating, unhealthy experience, guests are recommended fects on the complexion and hair, relieve substances are scoured away from the a glass of the unique natural non-pasteur- muscle tension, warm up joints and sup- hypodermis. The mixture of dehydrated ised Chodovar beer, which contains active port the immune system of the organism. crushed herbs acts as purifying peeling. beer yeast that has a favourable effect on The Real Beer Bath in a rehabilitation tub The active beer yeast provides the skin the entire digestive system. The length of has a temperature of 34 °C and consists, with a broad range of vitamins B, proteins stay in the bath is 20 minutes. 1:1, of water and the IL-SANO® mineral wa- and carbohydrates, and contributes to the ter with an addition of dark bathing beer, overall softening and regeneration of the The Bath Rejuvenates After the bath, the client is reposed on a bed in the relaxation area and covered with a sheet and a fl eece blanket. With dimmed light and pleasant music, the organism relaxes. The warmed-up body fi n- ishes the sweating phase, the heart activ- ity slows down, the blood pressure slowly decreases, muscle tension is relieved, and the body energy is renewed. The purifi ed and rejuvenated skin receives the eff ective substances which remained on it and are gradually absorbed through the pores into the hypodermis. The physical and mental rest allows the relaxed body and mind to disengage and release a fl ow of positive thoughts and energy. The time of rest is at least 25 minutes. Since muscles and joints are warmed to an optimum extent after Pravá pivní lázeň® (the Real Beer Bath), a re- juvenating eff ect can be achieved by a partial massage of the tired problem-causing parts of the body, or a complete massage which relieves muscle tension. archives Chodovar Photo: Unique procedure helps to regenerate the organism

| 14 15| CZECH TOP

Karlovy Vary – fi ve centuries old tradition

Five Centuries of Karlovy Vary Spa Historical Treasure The many notable buildings and sights in Renata Bezdíčková, Infocentrum města Karlovy Vary, o.p.s. the historical centre of Karlovy Vary include e-mail: [email protected], www.karlovy-vary.cz the much admired colonnades, which were designed by prominent Czech architects The largest spa town in the Czech Republic, many procedures, such as centuries-old such as Josef Zítek, and splendid hotels. Karlovy Vary, has a tradition of more than fi ve thermal baths and drinking cures, and Of the latter, special mention is deserved centuries. It is situated in the west of the Czech modern methods such as cryotherapy, by Grand Hotel Pupp of world fame, and Republic, on the confl uence of the Teplá and floating, and laser therapy. Visitors to Kar- the majestic Hotel Imperial. Traditional Ohře Rivers, some 120 km from Prague. The lovy Vary can enjoy spa treatment and manufacture of quality glass is to be seen town was founded by Charles IV in the 14th wellness in sanatoriums and spa hotels. at the Moser glassworks, which exports its century. The legend goes that the emperor The town has more than seventy ther- products to the whole world. Many read- had it built soon after his hunting retinue ac- mal water springs, of which thirteen are ers certainly know the original herb liqueur cidentally discovered thermal water springs. used for drinking cures. The mineral wa- Becherovka, which is made in Karlovy Vary. By the 16th century, the spa had the favour ters have a similar basic composition, but Information about the manufacture of this of many aristocratic families and rich burgh- their effect varies according to their differ- unique liquor and its history is gladly pro- ers. The Karlovy Vary region has a good trans- ent temperatures and the carbon dioxide vided in the Jan Becher Museum. port service, a modern international airport, contents. The cooler waters are slightly a broad range of quality accommodation laxative, the warmer ones slow down the with all comfort and services. Visitors have excretion of bile and gastric juices. Karlovy Vary spa treatment is a boon to patients a choice of targeted curative procedures and suff ering especially from the following intensive wellness programmes, active or Modern Wellness Procedures digestive system disorders passive sports, and cultural and social events. The wellness therapy is, in essence, very simi- metabolic disorders Karlovy Vary hosts the annual International lar to spa treatment. Wellness procedures are diabetes Film Festival. not prescribed by physicians, everybody has gout a free choice. Karlovy Vary off ers very many obesity Broad Range of Therapies wellness procedures, which include baths, periodontal disease The Karlovy Vary spa treatment consists special drinking cures, steam baths, sauna, locomotive system disorders of procedures using mainly mineral water and massages. Visitors who want to do more liver, pancreas, gall bladder and system diseases states after oncologic diseases springs. The therapy, which must last at to improve their condition can go on walking neurological disorders least three weeks to be effective, includes tours between the procedures. Mariánské Imperial Hotel Photo: Lázně Spas archives KarlovyVary archives,

| 16 CZECH SPA INDUSTRY

PROMINENT VISITORS TO MARIÁNSKÉ LÁZNĚ Personalities who were or are regular visitors to Marián- ské Lázně include: Mariánské Lázně Johann Wolfgang Goethe – German poet and philosopher Thomas Alva Edison – famous American inventor – Spa of Personalities Sigmund Freud - Viennese psychologist and founder of psychoanalysis Patricie Irlveková, Léčebné lázně Mariánské Lázně a. s. Tomáš Garrigue Masaryk – fi rst Czechoslovak President e-mail: [email protected], www.marienbad.cz Antonín Dvořák – music composer Jan Neruda – Czech poet and writer Mariánské Lázně is doubtlessly one of the improvement of the physical condition, Ema Destinnová – Czech opera diva most enchanting spas in the Czech Repub- and beauty programmes. Most hotels have Richard Wagner – German music composer lic. Its history is not long, but very interest- their own swimming pool complexes and Frederic Chopin – Polish music composer ing. An elegant town with modern build- hotel Hvězda-Skalník**** off ers the biggest Friedrich Nietzsche – German writer and philosopher ings deservedly attracting public attention Aqua Wellness Centre in Mariánské Lázně, Johann Strauss – Austrian music composer has grown in an area where marshland and which has a newly opened salt cave. Václav Havel – dramatist, former President of the Czech Republic impenetrable forests had still been preva- Edward VII – British King lent in the 18th century. Leisure Time Activities Franz Kafka – Prague German-writing writer Mariánské Lázně off ers a broad range of Jaroslav Seifert – poet, Nobel Prize winner Spa of World Standard leisure time activities including golf, which Rudyard Kipling – English writer, Nobel Prize winner Léčebné lázně Mariánské Lázně a. s is the has a century-old tradition. The town Albert Schweitzer – humanist, Nobel Prize winner third largest company providing spa care boasts the Royal Golf Club, the only one of Franz Joseph I – Austro-Hungarian Emperor and hotel services in the Czech Republic. its kind in central Europe. There are tennis Louis Renault – French industrialist and founder It belongs to the Danubius Hotels Group courts, Nordic walking tracks, and places of the Renault automobile plant – one of the biggest hotel chains in Europe suitable for angling and yachting. The best with spa hotels in Hungary, the United European pianists perform at the annual Kingdom, Romania, the Czech Republic, Chopin Festival arranged for visitors avid modern spa facilities with accommoda- and Slovakia. The award of the German TÜV for culture. tion of four- or fi ve-star standard, a high certifi cate is testimony and a guarantee of standard of the medical staff , use of natural a high quality of spa treatment and serv- Royal Spas of Europe resources, and a rich cultural, social, and ices. In Mariánské Lázně, the company is Royal Spas of Europe is an exclusive Euro- sporting infrastructure. Mariánské Lázně operating three-, four- and fi ve-star hotels pean organisation which associates royal a.s. is the only representative of the Czech with a total of 863 rooms and 1 544 beds. spa towns and spa resorts. Prerequisites Republic in this organisation. These include Danubius Health Spa Resort to participation include a glorious history, Nové Lázně***** & Centrální Lázně****, the largest historic spa complex in the Czech Republic.

Therapy in Mariánské Lázně Moves with the Times All hotels off er procedures with natural curative resources directly “under their roof” and have their own teams of physicians and medical staff . In the last 10 years, the company invested into the recon- struction and refurbishment of historically unique hotels, and boasts a high standard of services. Unique are the Roman Baths from 1896 and the royal cabin of Edward VII. The company uses mainly the unique natural curative resources – mineral water springs, CO2 natural gas, and peloids.

Largest Wellness Centre in Mariánské Lázně In keeping with the new trends, the company off ers its clients, in addition to the traditional spa treatment, new wellness programmes focused on relaxation and Roman Baths

17| CZECH TOP

Roman Baths in the Heart of Europe

Helena Douchová, Lázně Františkovy Lázně, a.s. Františkovy Lázně attracts young clients e-mail: [email protected], www.franzensbad.cz

Lázně Františkovy Lázně, a.s. is the largest company in the Czech that a combination of professional care, relaxation, and pleasure Republic providing complete spa services with the use of primarily has a wholesome influence on human health. Care of the body local natural curative resources and a number of fringe activities. The is essential and gives pleasure and a feeling of singularity, which company is based in Františkovy Lázně, where it is continuing the young people appreciate. spa tradition dating from 1793. At present, it off ers its services to guests in eight spa houses, hotels and complexes of the 3*** and Spa Is Part of the Town 4**** categories with a total of some 1 900 beds. Aquaforum – world of water and relaxation offers guests real leisure. The establishment has indoor and outdoor swimming Aquaforum Has No Rival in this Country pools for adults and children, indoor and outdoor whirlpools, Besides tradition and high quality of services, a major attraction of water caves and a toboggan on a water surface of more than the company is Aquaforum – world of water and relaxation. Lázně 1 500 sq. m, a relaxation hall, beach-volleyball, snack bar, and Františkovy Lázně decided to build this facility to make its off er more aqua-shop. The Fitforum – fitness and wellness centre takes up attractive for traditional clients and, in particular, for young clients. a large area on the first floor. The complex is connected with Aquaforum, built in the style of Roman baths, was opened in 2005. Pawlik, the largest spa hotel complex, which offers all types of Its conception is unmatched in the Czech Republic. stays and the cures mentioned above. Pawlik guests have free access to the Aquaforum every day from 9 a.m. to 9 p.m. The The Objective Is to Attract Young Clients Roman baths are a formidable means of attracting new clients. Františkovy Lázně, a splendid spa town in the West Bohemian Spa In combination with the offer of many types of stays they attract Triangle, has always had loyal client base, but in view of its cures guests of all age categories. – for disorders of the locomotive and cardiovascular systems, follow-up oncologic care, and gynaecological diseases – they Services Must Be Complete are, with the exception gynaecological patients, seniors “used Essentials for spa stays to come up to expectations include classi- to“ spas. The younger generation very often look as spa stays in cal care such as treatment, good accommodation, catering, and connection with senior citizens, but this is changing. Thanks to wellness procedures, and also leisure time activities which give an interesting and attractive offer of spas and wellness hotels, the final touch.

ever more younger and even young people are becoming aware Lázně Spa archives Františkovy Photo:

| 18 19| RESEARCH & DEVELOPMENT

Jáchymov Spa – Unique Spa Worldwide

Lena Kozohorská, Léčebné lázně Jáchymov a.s. e-mail: [email protected], www.laznejachymov.cz FOR WHICH DISEASES IS RADON TREATMENT SUITABLE? This original spa establishment in the north- noticeably increases the resistance of the Radon treatment is very mild, does not burden the west of the Czech Republic off ers its clients organism. organism either thermally or in view of circulatory or a very non-traditional cure. More than 100 acidobasic balance. It is well tolerated by seniors. years ago, the Jáchymov Spa began using Wholesome Effects of Radon the curative strength of radon gas, the cor- Radon baths help to supply blood to It is applicable especially to therapy chronic dis- rect application of which has wholesome bones and joints, cure spine and joint diseases aff ecting movement by: eff ects on human health. The Jáchymov Spa orders, are an anti-rheumatic means with- a) infl ammation – any form of joints rheumatoid arthri- is the fi rst establishment in the world to use out side effects, and alleviate pain for 8- tis, soft tissues, backbone (e.g. rheumatoid arthritis, this method, which is an interesting alterna- 10 months after treatment. Radon is also psoriatic arthritis, systemic lupus, fi bromyalgia, Bechterew´s disease) tive to the usual spa treatment we know. helpful after injuries and operations, and b) pains and ankylosis caused by wear (e.g. arthritis of the treatment of diabetes and gout. Ra- joints and backbone, discs prolapses, damage to liga- Hidden Source of Radon Water don brings extreme relief to many clients ments, cords and menisci) Many curative procedures use chemi- suffering from rheumatism or Bekhter- c) metabolic derangement (osteoporosis, gout, porphyria) cal means, but radon is a purely natural ev’s disease. The radon cure is part of the d) damage to peripheral nerve or spinal roots (e.g. source of energy. Gas released from clefts three-week programme of the Jáchymov neuritis, neuralgia, peripheral paralysis, root ver- deep in the ground penetrates subter- spa, and individual baths are offered to tebral syndromes, polyneuropatia, carpal tunnel ranean waters. The unique source of this outpatients. A minimum of 11 baths is es- syndrome) natural wealth is the oldest mine in Bohe- sential for successful treatment. The pro- mia and probably also in Europe, which is cedure requires radon water of 35–37 ˚C Furthermore, they are postoperative and traumatogenic still functional in Jáchymov. Radon water to be drawn to the tub from below. This cases requiring intensive healing and regeneration of damaged tissues. For example, total joint replacement, springs, which bear names such as Acad- unusual way reminiscent of a water pump backbone operation or surface burn scares. emician Běhounek and Marie Curie Sklo- prevents radon escaping into the air – as dowska, are located at a depth of 500 it would if water ran from a tap. Radon Radon therapy regenerates cases with general m on the twelfth level of the Svornost can also be applied by the so-called Já- energetic disharmony: Mine, dating from 1518. Some places in chymov Boxes. This is a special method of a) vegetative instability, neurocirculatory weakness the mine give the impression of a picture irradiation called Brachyradium Therapy. (cold limbs, easy collapses, chilly states, functional gallery. Radon evaporations gave the sur- The client receives a minimum anti-in- organ dysfunctions, menopausal syndrome) rounding walls incredibly rich colours (this flammation and painkilling dose of gam- b) in general, loss in strength in great age was probably why the Jáchymov uranium ma radiation coming from radium salts. c) ergasthenia caused by labour intensive jobs was used for the manufacture of glass and The boxes are applied to the sore joints d) regeneration for top sportspersons china paints). directly. The therapy requires the use of e) keeping functional reserves of organism in dis- seminated sclerosis or Parkinson´s disease in an early the curative medium of optimum quality stadium Unique Natural Power in the and quantity. The quality of radon is soft Role of Recognised Physician alpha radiation, and the quantity is the It is well responded to by peripheral blood-vessels dis- Jáchymov baths are the correct choice power of the Jáchymov springs and the eases, such as vasoneurosis, ischemia in atherosclerosis for people who have or want to prevent dosage of radon baths tested for centu- of limb arteries, cases after phlebitis or rheumatoid complications of the locomotive system. ries. The cure includes 10 to 24 baths of vaskulitis. Radon baths rank among the most effec- an intensity of 4.5–5.5 kBq, each lasting tive balneologic cures! During the bath, 20 minutes. The absorbed energy stimu- the body receives soft alpha radiation lates the regeneration of tissues and the bath. The next phase is the alleviation of containing a minimum amount of radon liquidation of harmful oxidative stressors pain and inflammation and improvement (0.5%). Within half an hour after the bath, (mainly free radicals from chemicals, in- of the function of the entire locomotive 75% of the radon disappears from the dustrially processed food, and the envi- system – of joints, muscles, sinews, and body. The amount of radiation which pen- ronment). The formation of hormones, in- the relevant veins and nerves. In most etrates the body during the whole three- cluding the painkilling, anti-inflammation cases the relief lasts for at least half a year. week cure is comparable to the amount of and sexual ones, is increased. All parts of The quality of life of chronically ill people one X-ray of the lungs. Radon is absolutely the immunity system are activated. These is improved, and the taking of analgesics harmless. On the contrary, it activates the processes begin during the stay and con- and other medicaments is reduced.

regenerating capability of the body, and tinue for 4–6 weeks after the last radon PRAHA Spa House archives HOTEL Niva Spa Houses archives, Spa archives, Jáchymov Photo:

| 20 SURVEY

Poll of Successful Companies Operating in the Spa Industry

Lázeňský a léčebný dům HOTEL PRAHA

Leoše Janáčka 379, 763 26 Luhačovice, phone: +420 577 131 102 fax: +420 577 132 754, e-mail: [email protected] www.luhacovicepraha.com

Number of employees: 36 Contact: Ms Anna Kneblová e-mail: [email protected] Annual number of visitors (2008): 3 860 Peaceful environment redoubles the effects of procedures Clientele composition (taken geographically): Mainly from the Czech Republic LÁZNĚ NIVA LUHAČOVICE Lázeňský a léčebný dům HOTEL PRAHA is situated in the Pražská Antonína Václavíka 340, 763 26 Luhačovice Quarter of Luhačovice in an environment ideal for relaxation and phone: +420 577 131 284, 577 131 286, fax: +420 577 131 793 medical treatment, far from the stressing infl uence of the modern e-mail: [email protected], [email protected], www.niva.cz world and industry. It off ers single to four-bed rooms and its procedures include electrotherapy, paraffi n and peat wraps, subaquatic massages, baths with additives and bubble baths, inhalations, exer- Number of employees: 93 cises, massages, and Scottish jet showers. Contact: Ms Eva Menšíková e-mail: [email protected] What makes your medical facility unique? Annual number of visitors (2008): 4 400 I believe that every medical facility tries to provide best services of Clientele composition (taken geographically): Mainly Slovakia followed by Austria, Poland, Switzerland, the highest standard. In order to make the work of physicians and Canada, and New Zealand nurses easier, we have purchased several medical devices used for examining and diagnosing in curative rehabilitation.

Lázně Niva Luhačovice (Niva Spa Houses Luhačovice) is a private What do you regard as your greatest success? medical establishment. The Niva I and Niva II spa houses are mod- We have a swimming pool with water treated with ozone instead ern separate complexes in a peaceful part of the town about 1.5 km of chlorine, so that there are no chemicals and only pure water with from the spa colonnade. Both houses have modern medical equip- oxygen which gives a pleasant feeling. Optimistic paintings on the ment and trained staff . They have indoor and outdoor swimming walls and fresco ornamentations add to the pleasant milieu. The pools. The Niva II indoor pool has sea water. number of our clients is increasing. They include many private patients who seek complete services and curative procedures. In ad- What procedures do you off er? dition to procedures, we arrange lectures given by physicians and Luhačovice has springs of unique mineral waters, which are re- other staff members. garded as one of the most eff ective in Europe. The waters have been used for the treatment of disorders of the respiratory system and the locomotive system, diabetes and the digestive system for more than 300 years. The procedures provided by our two houses are focused on these diseases. The procedures are also off ered to the public in special seven-, four- and three-day stays.

Are you planning any major innovations? Naturally we are. Innovations are essential at this time, when clients are more discerning and demand a perfect service and off er. Be- tween mid-2009 and September 2010 the wellness centre will be completed and the accommodation capacity expanded with130 beds.

21| INFORMATION

Spa Experience offers a broad range of procedures SPA AND WELLNESS EXHIBITIONS AND FAIRS IN 2009

Lázeňský festival Karlovy Vary 6th Spa Festival Karlovy Vary 8-11 October 2009 Karlovy Vary e-mail: [email protected], www.spalife.info

Wellness Balnea 5th International Trade Fair for Wellness, Equipment, Medical and Rehabilitative Technology, Regeneration and Spa 8-10 October 2009 PVA Letňany Praha / Prague e-mail: [email protected], www.ibalnea.cz

IMPORTANT CONTACTS

Ministries Ministry of Health www.mzcr.cz e-mail: [email protected]

SPA Experience s.r.o. Associations and Unions CzechTourism Senovážné náměstí 991/13, 11000 Praha 1, phone: +420 224 593 020 www.czechtourism.cz e-mail: [email protected] e-mail: [email protected], www.spa-experience.cz Association of Spas of the Czech Republic www.lazne-kur-spa.cz e-mail: [email protected] Number of employees: 6 Contact: Ms Kateřina Zelinková Association of the Spa Places of the Czech Republic e-mail: [email protected] www.spas.cz e-mail: [email protected] Annual number of visitors (2008): 15 000 Clientele composition (taken geographically): Prague, Central Bohemia Region, Moravia Regions, Universities and South Bohemia Institute of Spa Medicine ulm.lf1.cuni.cz e-mail: [email protected]

Spa Experience operates a wellness centre situated in the fi ve-star Carlo IV hotel in Senovážné Square. Great emphasis is placed on the quality of services provided by Spa Experience, which is supported by luxury phytocosmetic products of the famous Italian mark Vagheggi.

What makes your wellness and spa establishment unique? Who are your clients? We off er our clients absolute privacy and peace of mind. Our clients are people of many professions – lawyers, politicians, bankers (including personalities known from the media) who seek privacy and composure. Our wellness centre off ers an escape to a world of peace and relaxation.

Are you planning any major innovations in the near future? We are preparing for our clients new interesting events, and plan to lease the wellness centre for the hours from 9 p.m. to 2 a.m. with the possibility to use the services of masseurs, DJs, and catering. Clients

can rent areas for private or company events. Photocombo Experience archives, SPA Photo:

| 22 We are introducing the company Ludmila Jílková – TORF and its trade mark Sfagnum. For more than 15 years, we have been developing really eﬀ ective cosmetics and balneologic products in co-operation with prominent spa houses and dermatologists. The balneologic products – Sfagnum Balneo – are suitable for large spa facilities and wellness, as well as small-scale rehabilitation and household use. They include mainly peat baths and wraps which suitably support the treatment of rheumatism, arthritis, some gynaecological disorders, etc. Our cosmetics – Sfagnum Cosmetic – are basedinzerce on peat and clays, which are excellent for the treatment of psoriasis, eczemas, acne, and various kinds of fungi. We manufacture a broad range of preparations, such as creams, masks, bath foams, soaps, and aftershaves. New products of our company are peat vaginal tampons. In co-operation with Františkovy Lázně spa, we are preparing a reliable product useful in the treatment of gynaecological disorders. It will be easily available and simply applicable for all women. Other innovations include a peat drinking cure with herb extracts for supporting digestion, and mineral cosmetics with natural sulphurous water, which contain 100% of ecologically certiﬁ ed materials. The cosmetics are being prepared in co- operation with Ostrožská Nová Ves Spa. We hope that our products will arouse your interest. Ludmila Jílková – TORF Hájenky 499, 357 47 Krásno, Czech Republic Phone/Fax: +420 352 688 410 Mobile: +420 724 375 207(8) E-mail: [email protected] www.sfagnum.cz www.thermal.cz

inzerce

THERMAL FORMBODY programme unique complete programme to reduce THERMAL SPA HOTEL weight and shape and tune up the body. The programme includes body shaping on SPA & WELLNESS CENTRE special apparatus which does not burden the organism, but helps to speed up THERMAL Hotel offers: metabolism (infra-bike, Slimbed, Slimplus, Professional spa care Formcapsel). Minimum length of stay is 21 drinking cures, underwater massages, whole body massages, baths, days oxygen therapy, parafﬁ n and peloid wraps and the like Accommodation Wellness single and double rooms, suites, Executive slimming cure, Thai massages, anti-cellulite massages, honey and oil rooms with the most beautiful view of massages, hot lava stone massages and the like Karlovy Vary

7-DAY TRIAL STAY 7-DAY RELAXATION WEEKEND STAY 7 x bed and buffet breakfast 7 x bed and buffet breakfast 2 x bed and buffet breakfast 7 x dinner (three-course menu) 7 x dinner (three-course menu) 1 dinner (three-course menu) 10 curative procedures 1 curative procedure a day 1 partial classical massage (2 procedures every workday) 1 medical check-up at the 1 sweet surprise at the „Bon 1 medical check-up at the beginning of stay Café“ lobby bar beginning of stay drinking cure – mineral water as 1 free access to the thermal drinking cure – mineral water as prescribed by the physician swimming pool, sauna, and prescribed by the physician spa fee ﬁ tness centre spa fee spa fee

Price for a double room from Price for a double room from Price for a double room from CZK 1 680 per day CZK 1 560 per day CZK 3 000

Czech Association of Hotels and Restaurants, Association of Spas of the CR, ISO, International Award for Tourist, Hotel, and Catering Industry

Lázeňský hotel Thermal, I.P.Pavlova 11, 360 01 Karlovy Vary, Czech Republic, phone: +420 359 001 111, www.thermal.cz