2011 PROMAXBDALOCAL STATION AWARDS WINNERS LIST
TELEVISION – VIDEO PRESENTATION LOCAL STATION/PLATFORM BRANDING/IMAGE PROMOTION
GENERAL BRANDING/IMAGE
GOLD REAL NEW YORKER‐ UMBRELLA NY1
SILVER 11'S IN THE CITY WPIX
GENERAL BRANDING/IMAGE CAMPAIGN
GOLD ALWAYS WCCO‐TV
SILVER PIX 11'S AROUND TOWN WPIX
HOLIDAY/SPECIAL EVENT PROMOTION
GOLD CTV BC ‐ BELIEVE IMAGE CTV CREATIVE AGENCY ‐ BRITISH COLUMBIA
SILVER MR.MET'S READY WPIX‐TV TELEVISION – VIDEO PRESENTATION CONTENT PROMOTION
PROGRAM PROMOTIONAL SPOT: IN‐HOUSE SPECIFIC
GOLD A DREIDEL IN THE CITY WPIX
SILVER FOX 50 SEPTEMBER SPECTACULAR FOX 50
PROGRAM PROMOTIONAL CAMPAIGN: IN‐HOUSE SPECIFIC
GOLD THE REVOLUTION WILL BE CURBED CAMPAIGN PIX11 ‐ WPIX
SILVER WEATHER ON THE 1S CAMPAIGN NY1
PROGRAM PROMOTIONAL SPOT: OUT‐OF‐HOUSE SPECIFIC
GOLD 10 NEWS IMAGE SPOTS, SPRING CAMPAIGN ‐‐ NBC CHICAGO NBC CHICAGO/MOTHER NEW YORK
SILVER 2010 CHICAGO MARATHON ‐‐ NBC CHICAGO NBC CHICAGO/ MOTHER NEW YORK
NEWS/INFORMATION PROGRAM SPOT
GOLD THE 33 NEWS IMAGE 2010 ‐ "HERE'S WHY" KDAF‐TV
SILVER GRAVESTONE FIRST COAST NEWS SPECIAL NEWS REPORT OR EVENT PROGRAMMING (ENVIRONMENTAL, POLITICAL DEBATES, ETC.)
GOLD WVEC "BOTTLED WATER" WVEC
SILVER CTV TORONTO ‐ ELECTION/DWTS CTV CREATIVE AGENCY – TORONTO
SPORTS PROGRAM SPOT (NOT A LIVE EVENT/GAME)
GOLD OUT OF BOUNDS ‐‐ NBC DFW NBC DFW/MO MOTHER NEW YORK
SILVER OHL AND LITTLE MAN ROGERS TV
LIVE EVENT SPOT
GOLD CTV TORONTO ‐ ELECTION/DWTS CTV CREATIVE AGENCY ‐ TORONTO
SILVER CP24 – SANTA CLAUS PARADE: HE’S COMING CTV CREATIVE AGENCY/CP24 – TORONTO
COMEDY PROGRAM SPOT
GOLD THE REVOLUTION WILL BE CURBED PIX11 ‐ WPIX
SILVER THE OFFICE ‐ NEW TIME (SEX/SIX) CHARLOTTE'S WJZY ENTERTAINMENT PROGRAM SPOT
GOLD LXNY NEXT ‐‐ NBC NEW YORK NBC NEW YORK/MOTHER NEW YORK
SILVER FOX 50 SEPTEMBER SPECTACULAR FOX 50
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
GOLD CP24 – TRASH TALK CTV CREATIVE AGENCY/ CP24 TORONTO
SILVER CP24 – SANTA CLAUS PARADE: HE’S COMING CTV CREATIVE AGENCY/ CP24 TORONTO
NON‐FICTION/REALITY PROGRAM SPOT
GOLD CP24 – YOUR VOTE CTV CREATIVE AGENCY/CP24 ‐ TORONTO
SILVER BARE FISTS REALITY SHOW MEXICANAL PRODUCCIONES
DAYTIME PROGRAM SPOT
GOLD ELLEN MOVE WRC/NBC4
SILVER RACHAEL RAY WOAI‐TV DAYPART/BLOCK OF PROGRAMS SPOT
GOLD SIMPSONS/FAMILY GUY ALLERGIES WNUV THE CW BALTIMORE
SILVER PICKING YOU UP IN THE MORNING WOAI‐TV
"BEHIND THE SCENES" PROMOTION ‐ LONG/SHORT FORMAT
GOLD FOX6 SIDELINE ‐ TEAMWORK FOX6 WBRC
SILVER ALLAN GREGG ‐ GO PUBLIC ‐ LISTEN TO THIS TVO
STUNT PROMOTION ‐ ON‐AIR ONLY
GOLD CP24 – SANTA CLAUS PARADE: HE’S COMING CTV CREATIVE AGENCY/CP24 ‐ TORONTO
SILVER HAWKING AT THE PERIMETER TVO
INTERSTITIAL/"PROMO‐TAINMENT"/PROGRAM WRAPS CAMPAIGN
GOLD GOOD DAY SACRAMENTO‐ POLITICAL AD BREAKS CBS TELEVISION‐ KMAX
SILVER THE DARWIN AWARDS AND GIANTS OF SCIENCE TVO ON‐AIR CONSUMER TIE‐IN PROMO
GOLD CTV TORONTO ‐ TOY MOUNTAIN: GRINCH CTV CREATIVE AGENCY ‐ TORONTO
SILVER LUCKY RICE NY1
PUBLIC SERVICE ANNOUNCEMENT
GOLD CP24 – PRIDE KYLE RAE CTV CREATIVE AGENCY/CP24 ‐ TORONTO
SILVER EARTH WEEK ‐‐ NBC MIAMI NBC MIAMI/MOTHER NEW YORK
PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN
GOLD PRO‐SOCIAL CAMPAIGN ‐‐ NBC MIAMI NBC LOCAL MEDIA/ MOTHER NEW YORK
SILVER GREEN WEEK ‐‐ NBC NEW YORK NBC LOCAL MEDIA/ MOTHER NEW YORK
TELEVISION – VIDEO PRESENTATION SYNDICATED/DISTRIBUTED PROGRAM CATEGORIES
PROGRAM PROMOTION SPOT OR CAMPAIGN: ENTERTAINMENT
GOLD WNAC: TMZ ON THE STREET WNAC
SILVER CASH CAB ON MYTV9 WCTX MYTV9 PROGRAM PROMOTION SPOT OR CAMPAIGN: COMEDY
GOLD COMEDY CLASSICS CAMPAIGN WISH‐TV
SILVER THE OFFICE ‐ NEW TIME (SEX/SIX) CHARLOTTE'S WJZY
TELEVISION – VIDEO PRESENTATION TRADE OR INTERNAL MARKETING
SALES/DEMO REEL
GOLD WTNH.COM DIGITAL MEDIA KIT WTNH‐TV
SILVER THE CW TWIN CITIES PRODUCTION REEL THE CW TWIN CITIES WUCW 23 ‐ SINCLAIR BROADCAST GROUP
TELEVISION – VIDEO PRESENTATION SPECIAL CATEGORIES
SOMETHING FOR NOTHING
GOLD FOX 50 SEPTEMBER SPECTACULAR FOX 50
SILVER STORM TEAM 8 WEATHER SHAKER WFLA‐TV
FUNNIEST PROMO
GOLD CP24 – TRASH TALK CTV CREATIVE AGENCY/CP24 ‐ TORONTO SILVER EMMYS SPOT ‐‐ NBC LA NBC LA/ MOTHER NEW YORK
TELEVISION – VIDEO PRESENTATION CRAFT CATEGORIES
EDITING: TELEVISION/VIDEO PRESENTATION
GOLD CP24 – XMAS WISH: FROG’S JOURNEY CTV CREATIVE AGENCY/CP24 ‐ TORONTO
SILVER CP24 – SANTA CLAUS PARADE: HE’S COMING CTV CREATIVE AGENCY/CP24 – TORONTO
COPYWRITING: TELEVISION/VIDEO PRESENTATION
GOLD KING 5 NEWS "PROMISE" KING TV
SILVER CTV BC ‐ BELIEVE IMAGE CTV CREATIVE AGENCY ‐ BRITISH COLUMBIA
DIRECTING: TELEVISION/VIDEO PRESENTATION
GOLD CP24 – SANTA CLAUS PARADE: HE’S COMING CTV CREATIVE AGENCY/CP24 ‐ TORONTO
SILVER CP24 – XMAS WISH: FROG’S JOURNEY CTV CREATIVE AGENCY/CP24 – TORONTO DESIGN
GOLD FOX 50 SEPTEMBER SPECTACULAR FOX 50
SILVER KCAL9 DODGERS REGULAR SEASON ‐ "I PLEDGE" KCBS KCAL TV
USE OF AN ORIGINAL MUSIC COMPOSITION IN A PROMO
GOLD KTSF MUSIC SYSTEMATIC DESIGN INC.
SILVER VENGAN ESOS CINCO PAISANO MEXICANAL PRODUCCIONES
MUSIC PACKAGE/POST SCORE OR INSTRUMENTAL THEME WITH OR WITHOUT VOCALS
GOLD WGNO‐TV GOD BLESS LOUISIANA STEPHEN ARNOLD MUSIC
SILVER IT'S ALL ABOUT EARLY MORNING IMAGE CAMPAIGN STEPHEN ARNOLD MUSIC
SOUND DESIGN
GOLD WANE SEVERE WEATHER IMAGE WANE/LIN MEDIA
SILVER FOX 50 SEPTEMBER SPECTACULAR FOX 50 OUTDOOR, OUT‐OF‐HOME, PRINT AND POSTER GENERAL CONTENT PROMOTION
CONSUMER PRINT AD CAMPAIGN
GOLD PIX NEWS AT TEN: PRINT CAMPAIGN TRIBUNE CREATIVE GROUP
SILVER THINK GLOBAL SHAW MEDIA ‐ GLOBAL CALGARY
OUTDOOR/ENVIRONMENTAL/TRANSIT AD
GOLD ALYCIA LANE/YOGA ‐‐ NBC LA NBC LA/MOTHER NEW YORK
SILVER FRITZ COLEMAN/COMEDIAN ‐‐ NBC LA NBC LA/ MOTHER NEW YORK
OUTDOOR/ENVIRONMENTAL/TRANSIT AD CAMPAIGN
GOLD VANCE: REAL. EXPERIENCE ‐‐ NBC WASHINGTON NBC WASHINGTON/ MOTHER NEW YORK
SILVER THINK GLOBAL SHAW MEDIA ‐ GLOBAL CALGARY
TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT
ART DIRECTION & DESIGN: PROGRAM/TOPICAL PROMO
GOLD FUN IN THE MORNING KDFW FOX 4
SILVER STAR PIG VS. BOAR‐DUMB WSTR‐TV
ART DIRECTION & DESIGN: IMAGE PROMO
GOLD 6 MINUTES FOX6 WBRC
SILVER LUXE LOUNGE KNVA THE CW AUSTIN
ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO
GOLD FOX 50 NEXT MASTERCHEF FOX 50
SILVER FANTASTIC FEST KNVA THE CW AUSTIN
ART DIRECTION & DESIGN: ID
GOLD TV38: THE BLOCK ID CAMPAIGN WSBK
SILVER KTSF ID SYSTEMATIC DESIGN INC
GENERAL ENTERTAINMENT: PROGRAM PACKAGE
GOLD INDY STYLE GRAPHICS PACKAGE WISH‐TV SILVER MASS APPEAL OPEN WWLP
WEBSITE PROMOTION: VIDEO‐BASED
GOLD FACES OF NBCMIAMI.COM NBC MIAMI
SILVER FASTER ‐ CLEANER WZZM 13 GANNETT
TELEVISION/VIDEO PRESENTATION: NEWS
ART DIRECTION & DESIGN: IMAGE PROMO (NEWS)
GOLD BEAT CAMPAIGN WRC/NBC4
SILVER KOMO NEWS NETWORK KOMO TELEVISION
ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS (NEWS)
GOLD GLOBAL NEWS SKYTRACKER WEATHER GLOBAL NEWS
SILVER CTV VANCOUVER 2010 WINTER OLYMPIC GAMES WEATHER GRAPHICS CTV CREATIVE AGENCY – VANCOUVER
NEWS: OPEN/TITLES/BUMPERS
GOLD ROCK‐N‐ROLL TREASURE NBC ARTWORKS KNBC SILVER MN ORIGINAL MAIN TITLE SPLICE/PBS
TELEVISION/VIDEO PRESENTATION: SPORTS
SPORTS: OPEN/TITLES/BUMPERS
GOLD COMCAST SPORTS GROUP ‐ LIVE EVENT ANIMATIONS 2010 COMCAST SPORTS GROUP
SILVER 2010 WORLD SERIES BUMPER NBC ARTWORKS/ KXAS
SCENIC CATEGORIES
SET DESIGN
GOLD GLOBAL NEWS ‐ LOCAL VIRTUAL SET GLOBAL NEWS
SILVER THE 33 NEWS HD SET 2010 FX DESIGN GROUP AND KDAF‐TV
INTERACTIVE MEDIA CATEGORIES
ART DIRECTION & DESIGN: PSA
GOLD EARTH WEEK ‐ NBC MIAMI NBC MIAMI MEDIA/MOTHER NEW YORK
SILVER STREETS OF MY LOLO ABS‐CBN INTERNATIONAL
ON‐AIR COMMERCIAL ADVERTISEMENT GOLD CTV BC ‐ JAZZ FEST CTV CREATIVE AGENCY ‐ BRITISH COLUMBIA
SILVER LUCIDO I DO WXYZ‐TV
SHORT SUBJECT
GOLD GREEN WEEK MAJORA CARTER VIGNETTE ‐‐ NBC NEW YORK NBC NEW YORK/MOTHER NEW YORK
SILVER GREEN WEEK BUTCHER VIGNETTE ‐‐ NBC NEW YORK NBC LOCAL MEDIA/ MOTHER NEW YORK
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