Celebrating Our Roots Festival Plan
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Music for All CMA EDU Group 4: Elsa Peterson, Emma Britt, Macy Krauthamer, Taylor Levesque, Taylor Tobin TABLE OF CONTENTS 01 DIVERSITY GAP 02 RESEARCH 03 RECOMMENDATIONS 04 CAMPAIGN IDEA THE PROBLEM “Stereotypes that country music is just for white audiences, written by white songwriters, and sung by mostly white males are reinforced daily on country radio, playlists, label rosters, and tour lineups.” -Kristen M. Hall, Writer at the Associated Press DIVERSITY GAP In this presentation we will be focusing on the lack of minority representation in country music. People of Color: ● The roots of country music had influence from Black music teachers and Black jazz and blues artists (Wide Open Country). Country music is not defined solely by its sound, but by its influences from different cultures and musicians across America. Country music may have diverse roots, but it’s image of music lacks diversity. Women: ● There is a gap between men and women in the country music industry. As reported by Annenberg researchers, women only makeup 16% of country artists, and 12% of country music songwriters (NPR). LGBTQ: ● There are many country artists who choose to stay closested out of fear of not being accepted. Over the past few years, many artists have either come out themselves or shown their acceptance for love is love, but it is still not enough. ROOTS OF COUNTRY MUSIC ● The combo of Appalachian folk and blues created the country music sound ● Tennessee studios in Bristol, Johnson City and Knoxville record the first ever traces of country music recording ● Vibrant music scene in Atlanta ● Jimmie Rodgers is the “Father of Country Music” ● The Carter Family ● Country music has always refused to solidify a certain sound ● The Banjo PEOPLE OF COLOR IN COUNTRY MUSIC ● DeFord Bailey ○ First ever country musician to play at the Grand Ole Opry ● Charley Pride ○ 39 No. 1 singles and sold over 70 million albums ○ RCA & Elvis P ● Tina Turner ○ Tina Turns Country On! ● Ray Charles ○ Modern Sounds in Country and Western Music ○ Segregation in Atlanta ○ “Eclipses genre boundaries…” (Wide Open Country) ● Darius Rucker ○ “New torchbearer” (Wide Open Country) ○ Started off recording R&B and ended up creating Learn To Live in 2008. WOMEN IN COUNTRY MUSIC ● As stated on Wisconsin Public Radio, “female artists made up just ten percent of country music radio airplay in 2019.” ○ According to executives, they “claimed radio cannot play two country female songs back to back.” ○ “Radio stations claim they do play women but if you look at the charts they only play them after midnight.” ● According to Forbes, “The average number of women appearing on any single chart is three.” ○ And while it may affect women, it also affects the industry as a whole because, “The lack of available female country stars is causing male country artists to look outside the genre for female duet partners.” WOMEN IN COUNTRY MUSIC Annenberg Inclusion Initiative ○ 131 total country artists ○ 5.3 male artists to 1 women artist ○ 16% of female country artists WOMEN IN COUNTRY MUSIC ● There is a gender gap: ○ The Challenges are believing women are played equally to men ○ Blaming the audience ● Our event will support women by including them in our plan to resolve the diversity gap. ● Invite female artists to perform at our event: ○ The Chicks ○ Trisha Yearwood ○ Dolly Parton ○ Miko Marks ○ Tiera ○ Shania Twain LGBTQ IN COUNTRY MUSIC ● "Country music isn't always welcoming to LGBT people, but we still love it, even if it doesn’t always love us back." - Karen Pittelman ● Some Artist & Songwriters who have come out as a member of the LGBTQ+ community: ○ Chely Wright ○ Ty Herndon ○ Brandy Clark ○ Shane McAnally ○ Karen Pittelman ○ Cody Allan ● Many artist and songwriters still keep their identities hidden, but we’re hoping to create a welcoming environment so they can identify as their true selves. ● When talking about the previously listed people and their stories, Pittelman told The Boot "These musicians aren’t just making amazing records. They’re also helping to build community for other LGBT performers and fans across the country." LGBTQ IN COUNTRY MUSIC ● SHOWING ACCEPTANCE ● Kacy Musgraves - Follow Your Arrow ○ “Kiss lots of boys, or kiss lots of girls, if that’s what you’re in to.” ● Luke Bryan - Most People Are Good ○ “I believe you love who you love, ain’t nothing you should ever be ashamed of.” ● Invite Brandy Clark, Karen Pittelman and Cody Alan to be a part of the event, as well as other members of the LBGTQ+ community to perform in the festival. RECOMMENDATIONS FOR CMA ● Access to all—get rid of the old boys network or the need to be referred by someone in power for access. ● There needs to be a lot more Black and POC in Executive positions and on Board of Directors. ● More women in positions for power. ● More creative opportunities for minority artists and songwriters. ● More racial diversity and LGBTQ friendly in the writer rounds. ● Active recruiting of professionals and creatives of color/minorities.. (Squarespace Survey Recommendations from Nashville locals) CONNECTING THROUGH SOUND. Music is for our ears not our eyes. CMA’s Celebrating Our Roots Music is universal. Music is for all. All Festival voices should be heard. We connect through sound not sight. CMA’S CELEBRATING OUR ROOTS FESTIVAL CMA’s Celebrating Our Roots Festival FESTIVAL OBJECTIVE Different groups of people Freedom of musical making music separately expression or together We want to use music as a tool of advocacy for development. Create community with a shared sense of Actively participate belonging Celebrate life in color TRAVELING TOUR The idea behind these cities is to have the festival in a large, diverse city where country music may not be as popular or evident. New Los Austin, Orleans, Atlanta, GA Miami, FL Angeles, LA TX CA We want to target diverse areas around the country. These are cities we thought could thrive and benefit from a country music festival. Other states we thought of were Montana or Idaho. LEARNING & CULTURE ● Talks and discussions lead by world renowned visionaries, experts and thought leaders ● Cultural and racial diversity workshops ● Live painting and art to celebrate creativity ● Community crafted goods by local and international artisans ● Cultural conscious cuisine ● Songwriting workshops for minority artists ● Cultural offerings: chants, medicine music work, dances and ceremonies ARTIST LINEUP ● Mickey Guyton ● Karen Pittelman ● Tiera ● Darius Rucker ● Sugarland ● Shania Twain ● Kane Brown ● Cody Alan ● Jimmie Allen ● Kacey Musgraves ● Lindi Ortega ● Luke Bryan ● Maren Morris ● The Chicks ● Chely Wright ● Trisha Yearwood ● Ty Herndon ● Dolly Parton ● Brandy Clark ● Miko Marks PANEL LINEUP ● Rissi Palmer - Host of “Color Me Country Radio w/ Rissi Palmer” on Apple Music ● Linda Martell - First African-American woman to perform at Grand Ole Opry performer ● Stacy L. Smith - Leader of Annenberg Researchers (released a study on country music gender gap) ● Shane McAnally - singer/songwriter ● Melissa Etheridge - singer/songwriter FESTIVAL SCHOLARSHIP Our goal is to be inclusive to all groups and we understand some may not have the financial means to attend. If you are interested in attending our festival and need financial assistance, please follow the rules below and we will award $1,000 to 10 minority artists to pay for travel, lodging, and other necessities. ● Scholarship Guidelines: ○ We want you to showcase your talent and tell your story! Write a song, essay, or send a video. Be creative! ○ Time Limit: 5 minutes ○ Email to: [email protected] FESTIVAL BUDGET ● Travel (gas, trailers) and Location ● Production (stages, equipment) ● Staff (festival staff, security, CMA staff) ● Media advertisements (sponsored Instagram and FB ads, commercials) ● Printing (flyers, tickets, billboards, etc) ● Merchandise ● Talent ● Concessions (Food/Drinks) ● Scholarships Total Estimation: $1 million Resources ● Squarespace: Does Music Row Reflect Music City? ○ https://static1.squarespace.com/static/5ada848f9f8770d729079c1e/t/5f290af2b6f0b031a9f729e5/159652529 8768/Does+Music+Row+Reflect+Music+City+Q14.pdf ● Associated Press: Country music reckons with racial stereotypes and its future ○ https://apnews.com/article/c34fd394a0275f0726cb5bb231f70833 ● Wisconsin Public Radio: A Push To Close The Gender Gap On Country Music Radio ○ https://www.wpr.org/listen/1605901 ● Forbes: Inside Country Radio’s Gender Gap ○ https://www.forbes.com/sites/brittanyhodak/2016/07/26/recent-pop-collaborations-highlight-country-radios-rampa nt-gender-problem/?sh=52665ad8575e ● NPR: Country Music Excludes Women, Especially Over Age 40, Study Finds ○ https://www.npr.org/2019/04/05/710262673/country-music-excludes-women-especially-over-age-40-study-finds ● Soul Search: Country music artists challenge racial barriers ○ https://www.csmonitor.com/The-Culture/2020/0626/Soul-search-Country-music-artists-challenge-racial-barriers ● The Boot: 10 Queer Country Artists Country Music Fans Should Know ○ https://theboot.com/queer-country-artists/ ● 7 African American Singers Who Shaped Country Music ○ https://www.wideopencountry.com/6-african-american-country-singers/ ● The Origins of Country Music ○ http://nortoncenter.com/2017/03/19/the-origins-of-country-music/#:~:text=Country%20music%20originated%20in %20the,European%20immigrants%20who%20settled%20nearby. Thank You! Do you have any questions? CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by CMA’s CelebratingFreepik. Our Roots Festival.