Airport Aims for Tourism Growth

Total Page:16

File Type:pdf, Size:1020Kb

Airport Aims for Tourism Growth IN THIS ISSUE ▼ Airport aims for tourism growth ▼ A new type of Chinese traveller ▼ Airport lounge named the best ▼ Stair climb raises $380,000 ▼ Turning on the lights Keeping you informed | ISSN 1176-9432 Airport aims for tourism growth Attracting a new type of Chinese traveller New Zealand also needs to reinforce its position as a luxury destination in order to capture a new generation of affluent Chinese tourists. Speaking at TRENZ as part of the Auckland Airport International Speaker Series, Pierre Gervois (pictured below), a leading expert in As buyers and exhibitors for TRENZ – New tourism markets by 2020 and experts say Chinese outbound tourism, said the Zealand’s biggest annual international New Zealand needs to get ready. Chinese love to travel and they have tourism event – gathered in Queenstown, Trevor Lee of TravConsult, specialists in unlimited holiday options to choose Auckland Airport outlined ambitions to help international customer service and tourism from. grow visitor numbers to New Zealand to development, told TRENZ delegates at the more than 3.5 million and their visitor spend Auckland Airport International Speaker to $8.5 billion by 2020. Series that Indonesia’s outbound traveller is Under the title “Ambition 2020”, airport CEO sophisticated and experienced. Simon Moutter says the airport is working “My advice would be for New Zealand to get with its airline customers to attract more much savvier about emerging markets in flights on more routes from key source travel ASEAN and to better understand what markets, as well as working with the industry makes them tick and their many cultural to attract a more valuable mix of visitors. differences.” “This accelerated growth in value is not only In recognition of this the airport has launched good for our business, it is crucial to the a new luxury website and social media entire tourism and trade sector and the New activity targeting Indonesians interested in “To compete, New Zealand needs Zealand economy.” travelling to premium destinations. to be less shy about marketing its Glenn Wedlock, Auckland Airport general premium offer and dare to sell to this manager aeronautical commercial, points to affluent audience. The super wealthy Asia as the market with the largest growth in China would only consider a potential, both in visitor arrivals and the minimum US$50,000 a week holiday amount they will spend when they’re here. package or it’s not of the right value for them.” He points out that while China is a vital growth market, the rapidly growing ASEAN Auckland Airport and Pierre’s markets such as Indonesia, Malaysia, company China Elite Focus have Thailand and Singapore are also important, www.luxurynz.co.id, www.facebook.com/ developed Luxury New Zealand, and traditional markets such as Japan and luxurynz.indonesia and @LuxuryNZ_ID have a highly targeted initiative designed Korea are rebounding well. been created to engage and influence to reach Chinese travellers affluent Indonesians by showcasing the very interested in New Zealand and The main contributing markets to the best New Zealand has to offer. luxury travel. “Ambition 2020” $8.5 billion target are; Asia (potentially worth $2.9b), Australia ($2.35b), Complementing this, Indonesian celebrity It relies heavily on social media, North America ($800m), the UK ($690m) and chef Farah Quinn (pictured) toured New and feedback since the launch in Germany ($290m). Zealand during TRENZ in a bid to use her May 2011 has been positive. massive popularity and social media Indonesia: a rapidly emerging market following at home to spread the message Head to www.aucklandairport.co.nz Auckland Airport analysis forecasts that that New Zealand is a must-see luxury to read the full press release for this Indonesia will be one of the fastest-growing destination. and other initiatives. Airport Times | June 2012 2 Airport lounge named the best Turning on the lights A new kind of light is landing at Auckland Airport’s departures area, saving energy at the same time as creating a much-improved environment for staff and customers. Over the next six weeks every light fitting in the area – from the baggage conveyor to the check-in desks, queuing area and concourse – will be replaced with energy efficient LED. Auckland Airport’s new luxury lounge was specially developed to suit both halal and named “Best 3rd Party Lounge” at the non-halal dietary requirements, and is just Malaysian Airlines Customers Experience part of the overall premium offer which Awards, held in Kuala Lumpur. includes complimentary beverages, free Wi-Fi access, shower packs and relaxing The Emperor Lounge was awarded the title surroundings close to the airport’s award based on an international survey conducted winning retail space. by Malaysian Airlines, customer feedback and independent assessments of all their The Emperor Lounge complements a third party lounges around the world. number of existing airline-operated lounges located at Auckland, providing greater In October 2011, the Emperor Lounge choice for partner airlines and passengers. initially opened to host Malaysia Airlines’ premium customers; supporting Malaysia Glenn Wedlock, general manager Airlines’ brand aspiration of “Malaysian aeronautical commercial says meeting the The new fittings will reduce glare Hospitality” by delivering a high quality high standards required of a five-star airline and create an “always open for lounge experience on the airline’s behalf. is a significant achievement. business” look and feel for departing The Emperor Lounge then launched publicly “Our objective is to ensure the guests of our passengers. in January 2012, becoming New Zealand’s airline customers are getting a great 0800 Save Energy, who are offering first premium lounge facility catering for all service.” the turn-key installation, are also international passengers regardless of the For more information on the Emperor providing an intelligent computer airline they are flying with. Lounge or to pre-book from only $49 per controlled system that will allow The fully inclusive lounge menu has been person, go to www.aucklandairport.co.nz. remote light level changes on individual fittings. The system also logs on when any of the light fittings fail so maintenance can respond Stair climb raises $380,000 Racing up 1103 steps is never an easy task, quickly and energy savings will be but every year hundreds of hardy souls tracked for the next three years. do just that – most of them wearing a full Martin Fryer, Sustainability Advisor, firefighting kit weighing up to 25kg – to raise is excited about the project. “In this money for Leukaemia and Blood Cancer one project we will improve the (LBC). working environment, reduce energy Several staff members from Auckland consumption, improve the passenger Airport competed on the day, and the airport experience and visibly demonstrate is also a major sponsor. The 126 teams of our commitment to sustainability.” firefighters collectively raised over $320,000 this year, and the 17 airport firefighters who competed received a special prize for raising $41,000 of it. The corporate teams Hancock, Jan Frazer and Simon O’Leary – raised another $60,000 on the Friday night made fourth place overall in their race. before the challenge. % A big thank you goes out to everyone 61.8 Auckland Airport’s Mary-Anne Powell who competed as well as anyone who (pictured) was one of the brave non- contributed to the funds raised by the firefighters who donned the full firefighting airport’s corporate team and those collected The increase in the gear to compete in the Squad Seven race. by the firefighters while training on Auckland number of Japanese She managed to get to the top in under Airport escalators. 27 minutes, proving the worth of months visitor arrivals at The money raised helps LBC continue to of pre-challenge training on the stairs and support patients and their families after Auckland in April 2012 escalators. receiving a diagnosis of blood cancer or when compared with The firefighters’ team came second in the related condition. The firefighter’s event challenge and the airport’s corporate team alone has now raised more than $1.1 million April 2011. – Wayne Nichol, Fiona Wright, Michelle over the past eight years. Airport Times | June 2012 3 Charity auctions raise over $57,900 Silver for sustainability Auckland Airport has once again confirmed its status as a leader in the sustainability field after retaining its Silver certification under the EarthCheck global sustainable tourism scheme. EarthCheck is the key benchmarking, certification and environmental management programme used by the global travel and tourism industry, and the airport has been joined by the architecturally award-winning Novotel Auckland Airport, which achieved Silver status earlier this year. Graeme Dingle (left) with Charles Spillane (right). The Foundation for Youth Development the money over to FYD founder Graeme (FYD) received a substantial contribution Dingle in early May. Charles says he’s from Auckland Airport thanks to huge public delighted with the result. interest in buying pieces of the airport’s “We knew that the pieces of the solari history. board would be in high demand, but this Units from the international terminal’s solari result has certainly exceeded our departures board – decommissioned after expectations. This has been a win-win 30 years of non-stop service – were put up situation for everyone – the public having for 100 separate auctions on Trade Me in their chance to secure a piece of aviation April and bids from members of the public history, FYD receiving this substantial took the total raised to $57,913. donation and Auckland Airport supporting a charity that directly benefits youth within our The entire amount was given to FYD to help local community.” Airport sustainability adviser Martin them with their goal of inspiring school age Fryer says the fact two companies New Zealand children to reach their full The solari board was believed to be the last at the key gateway to New Zealand potential through programmes such as Kiwi of its kind in New Zealand and so rare that have achieved certification is a real Can, Project K and Stars.
Recommended publications
  • LIBERATION the Weekend
    Need Past Issues? LOVE US, “LIKE US” MICA (P) 144/08/2012 WEEKENDER www.facebook.com/ www.facebook.com/ weekendersgp weekendersgp NOVEMBER 23 - 29, 2012 YOUR INSPIRATION TO A WEEKEND FILLED WITH FUN AND HAPPINESS DELIVERED FREE TO YOUR HOME Belem Tower INSIDE... >> 04 HIGH NOTES LAST MINUTE WITH ANNA We speak to Singapore Lyric Opera mezzo-soprano Anna Koor about her favourite things to do over LIBERATION the weekend. LOOKING FOR A BREAK OR A GREAT ESCAPE BUT LEFT IT TOO LATE AND NOT SURE OF WHAT YOU CAN GET? TUTU FOR WE COME TO YOUR RESCUE 06 YOU? BY LESTER J WAN Kueh tutu has been a signature Singaporean street snack since the 1930s. Food blogger ave you been caught up Dr Leslie Tay tracks down with work and not had the original makers of this the time to make holiday fragrant snack. Hplans? Forgotten to make arrangements and now you’re panicking at the last minute? 08 RISING Fear not, Weekender will be your STARLET saviour with these last-minute offers, package deals and options Singaporean table tennis still available for you. All you need player Isabelle Li recounts is just a click or a call away. You her road to success and can thank us later. how the sport has shaped her and helped her to grow as a person. • Continues on Page 2... 11 WANDERING ABOUT IRAN Spending the holidays in Iran is not something one would think of. Travel blogger Albino Chua shows us a side of Tehran that one would not expect. Like our page on: facebook.com/weekendersgp For a pdf copy visit: www.facebook.com/weekendersgp 02 • WEEKENDER • NOVEMBER 23 - 29, 2012 YOUR INSPIRATION TO A WEEKEND FILLED WITH FUN AND HAPPINESS For a pdf copy of Weekender = FREE VENTS visit: www.facebook.com/weekendersgp All events are correct at time of print.
    [Show full text]
  • Wonderful Indonesia Without a Visa
    FA_Wonderfull Indonesia_Advertorial & Display Ad_OB Golf (420x275mm).pdf 1 5/17/16 3:29 PM Lorem, Ipsum • Indonesia Golf course, Bali • Indonesia the game | driving Wonderful Indonesia without a Visa The government of Indonesia has extended a visa-free facility to 169 countries and territories. Aside from the beautiful and exciting destinations, nothing lifts Entry and Departure Points the mood of an avid traveler better than a free visa. After all, a visa-free facility eliminates one more barrier standing between There are designated points of entry and departure as well. a traveler and his destination. Indonesia, the largest But visitors need not worry, as, according to the Indonesian archipelago in the world known for its pristine beaches, lush Directorate General of Immigration, there are up to 124 tropical forests and diverse culture, has recently extended its immigration checkpoints composing of 29 airports (including visa-free facility to no fewer than 169 countries and territories. Soekarno-Hatta, Tangerang, 30 kilometers from Jakarta; Halim Perdanakusuma, Jakarta; I Gusti Ngurah Rai, Bali; Juanda, The policy to grant visa-free facility to a much larger number of Surabaya; Hang Nadim, Batam; and Kuala Namu and Polonia, countries and territories was made as part of the government’s Medan among others), 88 harbors and 7 land borders. Visitors efforts to boost the country’s economy through tourism. The may enter and depart through all of the listed checkpoints. government has announced its aims to reach 20 million visitors The full list, along with the list of countries, is available on the by 2019. Presidential decree no.
    [Show full text]
  • Our Plan in Action
    Our plan in action Interim Report 2014 Auckland International Airport Limited Faster Higher Stronger Our strategic plan is to grow faster, aim higher and become stronger over the next five years and, in doing so, maintain the strong momentum we have established. 1 Contents 02 Executive summary Welcome Results at a glance Faster Higher Stronger Implementing our strategy Financial summary Governance Leadership team 20 Financials Financial statements Notes and accounting policies 42 Review report 43 Shareholder information 45 Corporate directory Online Review View our interactive review at aucklandairport.co.nz/report which has been designed for ease of online use, with tablets in mind. 2 Executive summary Welcome Welcome to Auckland Total profit after tax was up 11.7% to $85.9 million, while underlying profit after Airport’s interim report tax increased by 13.9% to $86.7 million. for the first half of the Total revenue was up 6.7% to $238.5 million. 2014 financial year. Earnings before interest expense, taxation, We are pleased to depreciation, fair value adjustments and investments in associates (EBITDAFI) record an interim result increased by 6.9% to $177.9 million. which has exceeded Passenger movements were up 4.8% to expectations for the six 7.6 million for the six-month period. months to 31 December The implementation of our strategic business 2013. This builds on our plan Faster, Higher, Stronger, is progressing well. We have renewed our focus on recent strong performance becoming a southern hub airport for the and delivers solid financial Pacific Rim, and our focus on growing travel returns for investors.
    [Show full text]
  • EMBARGOED MEDIA RELEASE: 22 MARCH, 2017 Come and Get It! Ubud Food Festival Lineup and Tickets Are on the Table!
    EMBARGOED MEDIA RELEASE: 22 MARCH, 2017 Come and get it! Ubud Food Festival lineup and tickets are on the table! Ubud, INDONESIA – More than 100 chefs, culinary icons, restaurateurs, environmental advocates and social innovators will descend on Bali this 12–14 May for the third Ubud Food Festival (UFF), which today releases its full lineup and range of ticketed events for 2017. Headlining this year’s international guests are Chele González of Gallery VASK – the Philippines’ only entrant on Asia’s 50 Best Restaurants in 2017, chef and author Joannès Rivière of Cambodia’s coveted Cuisine Wat Damnak, and Sicilian-born, award-winning chef owner of Singapore’s Gattopardo Ristorante di Mare and Sydney’s Olio, Lino Sauro. They’ll be joined by Manjunath Mural of Singapore’s Michelin-starred The Song of India, Robuchon Bangkok Group’s Executive Pastry Chef, Belgian Yannis J. Janssens, the ‘Anthropologist in the Kitchen’, Taiwanese chef and writer Tzu-i Chuang Mullinax, one of Peru’s most revered chefs, Eduardo Montes, and Bo Songvisava and Dylan Jones of Bangkok’s coveted Bo.lan restaurant (no. 19 on Asia’s 50 Best Restaurants). Showcasing the best of contemporary Indonesian cuisine, the UFF will bring together the nation’s rising stars and culinary royalty, including Jakarta trendsetters Karen Carlotta, Adhika Maxie and Fernando Sindu, and Ragil Imam Wibowo, who is renowned for modernizing Indonesian cuisine. Celebrated pastry chef Kim Pangestu will appear alongside Master Chef Indonesia judge Rinrin Marinka and celebrity chef Farah Quinn. The Queen of Indonesian cuisine, Ibu Sisca Soewitomo, will be joined by the father of Indonesian food writing, Pak Bondan Winarno, the world’s foremost tempe expert Professor Winarno and eminent culinary diplomat William Wongso.
    [Show full text]
  • Hanny Vitri Hartono Phd Thesis.Pdf
    Research Portfolio of Hanny Savitri Hartono Collated for Examination for PhD (Posthumously) by Supervisors: Graeme MacRae, Massey University; Sharyn Graham Davies, Auckland University of Technology; and Barbara Andersen, Massey University The attached portfolio includes the chapters of Vitri’s partially-completed PhD thesis, as well as several articles published in refereed journals, and other minor publications and unpublished work. The PhD Thesis The topic of the thesis is the way in which Muslim mothers in Java, Indonesia, negotiate a media landscape dominated by un-Islamic material and values, while trying to live their own lives and bring up their children in a properly Islamic way. Research was conducted both in the city of Semarang and by way of a closed Facebook group. The topic lies at the intersection of media studies and anthropology, Islamic studies and parenting studies, and is informed by wide reading of literatures from all these fields. We estimate the PhD thesis to be around around 80% complete: • Six substantive chapters are complete, amounting to a total of approximately 70 000 words. • The introduction is partly written and the conclusion is not written. • Abstract and references are included. We have presented this material as it stands, rather than proofread and edited. Publications The primary publications included are four journal articles, directly related to her PhD research. Three are published in peer-reviewed journals, the fourth is under review: 1. “Muslim mothers and Indonesian gossip shows in everyday life”, Indonesia and the Malay World 43 (126), pp. 298-316. 2015. 2. “'How Funny (This Country Is)': A Moral and Religious Debate Through the Lens of an Indonesian Film”, New Zealand Journal of Asian Studies 17 (1): 79-96.
    [Show full text]
  • A Multi-Sited Ethnography of Meat Consumption Routines in Urban Australia and Indonesia
    Interconnected practices and household improvisation: a multi-sited ethnography of meat consumption routines in urban Australia and Indonesia Kipley Laura Nink MAAPD, BA/BAsian Studies (Hons) A thesis submitted for the degree of Doctor of Philosophy at The University of Queensland in 2020 School of Social Science Abstract This ethnographic study of meat as part of humble daily practices contributes new insights to the existing anthropology of meat eating and its implications. Drawing on the emerging field of design anthropology, the thesis is inspired by Marcus’s exhortation to ‘follow the thing’ (meat) in household shopping, food handling, preparation and consumption practices across national borders. The thesis addresses the following research questions: What are the interconnected rituals and routines in everyday household meat consumption practices in middle-income households in Australia and Indonesia? How do these practices relate to, and negotiate, local histories and regional–global networks? What can design anthropology methods offer in understanding everyday foodways? What insights can a comparison of these practices provide in relation to the circulation of meat? I focus on 18 households in urban Australia and Indonesia because, while culturally distinct, they are connected through a transnational and global meat trade. Drawing on the concepts of improvisation, habitus, intersecting technologies and friction, I find everyday household foodway practices to be shaped by individual habitus as well as knowledge of frictions in the ways that meat is produced and circulated. I consider Indonesian meat purchasing and handling practices to argue that it is for structural, not cultural, reasons that Indonesia is a ‘wet’ (fresh) meat market.
    [Show full text]
  • In Singapore! Years and Diploma Programs
    DEC 2012 Connecting Indonesians in Singapore Christmas Wishes: from Sekolah Indonesia Singapore Johnny Harjantho: Ilham Pengusaha River Safari Special Features At Home in Panda Preview Singapore Why a Singapore Education? Chef Farah Quinn Gets Her Big Break JUNE 2012 • IndoConnect • 1 CONTENTS for this issue MESSAGES 2 Editor’s Note 4 Ilham Pengusaha FASHION COVER STORY 32 Caftans for Christmas Christmas Wishes... 6 TRAVEL Ushering in 2013 9 EVENTS 33 Padang Panorama Indonesian Events 19 Singapore River Safari in Singapore 34 • IndoChef Selera Nusantara Launch at AFC • Gaya 2013: Kronology TECHNOLOGY • 67th Birthday Bash Best Christmas Buys • Kemeriahan Panggung 36 Gembira • New Basketball League in SPECIAL FEATURE January • Halal-Bi-Halal: 37 At Home in Singapore PERSONALITY Minangkabau Gathering • Chairity - in Aid of Cancer 40 Serviced Apartments Chef Farah Gets Her Big Society Directory 10 Break OPENING DOORS Why a Singapore 42 Education? INTERVIEW Kursus untuk PLRT di Sekolah 23 Indonesia Singapura 12 Bubbly DCM EXPAT TIPS Manage Your Own Small Steps Towards Big 24 Business? aidha Shows How Getting around Singapore 14 Success 46 26 Domestic Helpers The Car Rental Options LIFE Agencies Directory 47 16 Ahmad Tohari & the FOOD&BEVERAGE Dancer OPINION Sari Ratu 27 Going Home 48 ARTS&CULTURE 49 IndoChef Recipes 17 Indonesian Artists HEALTH Pay Tribute to Marcel 50 Providing Everyday Duchamp How to Improve Indonesian Shop Items 29 Intelligence 18 Complete Cultural Immersion 30 Five Best Ways to Beat DIRECTORY Your Age and Look Telephone Directory Younger 51 BEAUTY TIPS FEEDBACK Mirror Mirror on the Wall From Singapore 31 52 with Love AUGUST 2012 • IndoConnect • 1 MESSAGES Reflecting on Resolutions Beginnings are wonderful but the real challenge is continuity, followed by growth and improvement.
    [Show full text]
  • A Study of India-Indonesia Relationship
    LINGUA Volume XIV , Nomor 1, Januari 2018 Jurnal Bahasa, Sastra, dan Pengajarannya Fakultas Bahasa dan Seni, Universitas Negeri Semarang Kampus Sekaran, Gunungpati, Semarang, Indonesia 50229 Telp. (024) 8508010 surel: [email protected] & lingua.fbs@mail unnes.ac.id http://journal.unnes.ac.id/nju/index.php/lingua FROM THE PAGES OF HISTORY TO CONTEMPORARY PERIODS: A STUDY OF INDIA-INDONESIA RELATIONSHIP Ankita Chakraborty Darmasiswa Student of UNNES (2016-2017) Phd Research Scholar in Vidyasagar University, India Info Artikel ABSTRACT S ejarah artikel: The relation between India and Indonesia is not new and it had dated back to the ancient Diterima period which is quite evident from the architectural remnants in Indonesia. The Indian September 2017 traders had sailed through the South East Asian Nations and also been said to be spread Disetujui of Sanskrit language in Indonesia. Not only that both Hinduism and Buddhism had been Desember 2017 said to be spread from India to Indonesia. India had always shared a cordial relation with Dipublikasikan Indonesia, from the ancient period till the present days. Both had undergone a similar Januari 2018 phrase of colonial rule and India had always supported Indonesia in her freedom struggle also during the Cold War era, both have followed the policy of Non Alignment of not joining any of the power blocs. The relation had grown since the end of the Cold War as India had : Non Keywords started its’ Look East Policy (LEP) in 90’s to enhance its ties with its South East Asian Alignment, Look neighbors. India has several ties and cooperation with Indonesia including economic, East Policy, Cold culture, defense, science and technology, environment etc.
    [Show full text]
  • The Asian EFL Journal July 2018 Volume 20, Issue 7
    The Asian EFL Journal July 2018 Volume 20, Issue 7 Senior Editor: Paul Robertson 1 Published by English Language Education Publishing Asian EFL Journal A Division of TESOL Asia Group Part of SITE Ltd. Australia http://www.asian-efl-journal.com ©Asian EFL Journal 2018 This book is in copyright. Subject to statutory exception no reproduction of any part may take place without the written permission of the Asian EFL Journal Press. No unauthorized photocopying All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying or otherwise, without the prior written permission of the Asian EFL Journal. [email protected] Publisher: Dr. Paul Robertson Chief Editor: Dr. Paul Robertson Associate Production Editor: Ramon Medriano Jr. Assistant Copy Editor: Eva Guzman ISSN 1738-1460 2 Table of Contents 1. Ni Wayan Yudiastini Astuti . 07-13 Assessing Students’ Belief of Learning English as a Foreign Language through Metaphor Analysis in Senior High School Level 2. Noor Raha Mohd Radzuan / Zarina Mohd Ali Abdullah Adnan Mohamed / Nurkarimah Yusof . 14-28 MIM-GA: Measuring Non-Native Students’ Group Attitude (GA) in using Mobile Instant Messaging (MIM) in Learning English 3. Novalita Fransisca Tungka / Nur Mukminatien . 29-34 The Investigation of EFL Students’ Experiences, Skills and Preferences in Reading Multimodal English Medium Texts 4. Nurhayati B / Sitti Saenab . 35-41 Student Response Toward Humor Based Instructional Media (Descriptive Study on Students of Grade II SMAN 1 Bontonompo) 5. Nurul Atma . 42-52 Teachers’ Role in Reducing Students’ English Speaking Anxiety Based on Students’ Perspectives 6.
    [Show full text]
  • Konsentrasi Manajemen Pemasaran Program Studi S1 Manajemen Fakultas Ekonomi Dan Ilmu Sosial Universitas Islam Negeri Sultan Syarif Kasim Riau 1441 H/ 2020 M
    PENGARUH BRAND AMBASSADOR DAN TAGLINE TERHADAP BRAND AWARENESS PADA PRODUK PEWANGI DAN PELEMBUT PAKAIAN DOWNY (STUDI PADA MASYARAKAT KELURAHAN MINAS JAYA KECAMATAN MINAS KAB. SIAK) SKRIPSI Oleh : NILA AULIA NIM.11671202901 KONSENTRASI MANAJEMEN PEMASARAN PROGRAM STUDI S1 MANAJEMEN FAKULTAS EKONOMI DAN ILMU SOSIAL UNIVERSITAS ISLAM NEGERI SULTAN SYARIF KASIM RIAU 1441 H/ 2020 M PENGARUH BRAND AMBASSADOR DAN TAGLINE TERHADAP BRAND AWARENESS PADA PRODUK PEWANGI DAN PELEMBUT PAKAIAN DOWNY (STUDI PADA MASYARAKAT KELURAHAN MINAS JAYA KECAMATAN MINAS KAB. SIAK) SKRIPSI Diajukan Sebagai Salah Satu Syarat Untuk Memperoleh Gelar Sarjana Ekonomi (SE) Pada Program Studi SI Manajemen Fakultas Ekonomi Dan Ilmu Sosial Universitas Islam Negeri Sultan Syarif Kasim Riau Oleh : NILA AULIA NIM.11671202901 KONSENTRASI MANAJEMEN PEMASARAN PROGRAM STUDI S1 MANAJEMEN FAKULTAS EKONOMI DAN ILMU SOSIAL UNIVERSITAS ISLAM NEGERI SULTAN SYARIF KASIM RIAU 1441 H/ 2020 M i i ABSTRAK Pengaruh Brand Ambassador Dan Tagline Terhadap Brand Awareness Pada Produk Pewangi Dan Pelembut Pakaian Downy (Studi Pada Masyarakat Kelurahan Minas Jaya Kecamatan Minas Kab. Siak) Oleh : Nila Aulia NIM.11671202901 Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh secara parsial dan simultan brand ambassador dan tagline memiliki terhadap brand awareness produk Downy. Penelitian ini dilakukan di kelurahan Minas Jaya kecamatan Minas Kab.Siak. Salah satu media massa yang menjadi sarana utama beriklan adalah televisi, karena medium ini telah berkembang demikian pesat. Beberapa perusahaan menggunakan brand ambassador sebagai penyampaian informasi produknya, dan tak jarang brand ambassador ini dipilih dari kalangan bintang TV, aktor, aktris terkenal yang wajahnya sudah tidak asing di dunia hiburan nasional maupun internasional, dan perusahaan menggunakan tagline agar prdouk lebih mudah dikenal.
    [Show full text]
  • Media Release L 20 February 2014 Auckland Airport's Interim Result
    Media Release l 20 February 2014 Auckland Airport’s interim result reflects plan in action – underlying profit up 13.9% to $86.7 million Auckland Airport has today announced its interim results for the six months to 31 December 2013. Total profit after tax was up 11.7% to $85.9 million, while underlying profit after tax increased by 13.9% to $86.7 million. Revenue increased by 6.7% to $238.5 million and expenses increased by 6% to $60.6 million. Earnings before interest expense, taxation, depreciation, fair value adjustments and investments in associates (EBITDAFI) increased by 6.9% to $177.9 million. Passenger movements were up 4.8% to 7.6 million for the six-month period. Total share of profit from associates – North Queensland Airports, Queenstown Airport and the Novotel hotel – totalled $4.9 million, an increase of 11.5% on the corresponding period. Sir Henry van der Heyden, Auckland Airport’s chair, says, “The company is pleased to record an interim result which has exceeded expectations and builds on our recent strong performance. We have delivered solid financial returns for investors in the first six months of this financial year and the implementation of our strategic business plan Faster, Higher, Stronger, is progressing well.” 2 “We have renewed our focus on becoming a southern hub airport for the Pacific Rim, and our focus on growing travel markets has resulted in new routes and additional seat capacity. Our commitment to invest for future growth has been underpinned by ongoing work to complete the draft 30-year vision for the ‘airport of the future’.
    [Show full text]
  • Our Plan in Action
    Our plan in action Interim Report 2014 Auckland International Airport Limited Faster Higher Stronger Our strategic plan is to grow faster, aim higher and become stronger over the next five years and, in doing so, maintain the strong momentum we have established. 1 Contents 02 Executive summary Welcome Results at a glance Faster Higher Stronger Implementing our strategy Financial summary Governance Leadership team Online Review View our interactive review at aucklandairport.co.nz/report which has been designed for ease of online use, with tablets in mind. 2 Executive summary Welcome Welcome to Auckland Total profit after tax was up 11.7% to $85.9 million, while underlying profit after Airport’s interim report tax increased by 13.9% to $86.7 million. for the first half of the Total revenue was up 6.7% to $238.5 million. 2014 financial year. Earnings before interest expense, taxation, We are pleased to depreciation, fair value adjustments and investments in associates (EBITDAFI) record an interim result increased by 6.9% to $177.9 million. which has exceeded Passenger movements were up 4.8% to expectations for the six 7.6 million for the six-month period. months to 31 December The implementation of our strategic business 2013. This builds on our plan Faster, Higher, Stronger, is progressing well. We have renewed our focus on recent strong performance becoming a southern hub airport for the and delivers solid financial Pacific Rim, and our focus on growing travel returns for investors. markets has resulted in new routes and additional seat capacity. Our commitment to invest for future growth has been underpinned by ongoing work to complete the draft 30-year vision for the ‘airport of the future’.
    [Show full text]