Volume : 5 | Issue : 12 | December-2016 ISSN - 2250-1991 | IF : 5.215 | IC Value : 79.96 Original Research Paper Management Rural Tourism as an Entrepreneurial Opportunity (a Study on Hyderabad Karnataka Region) Assistant Professor, Dept of Folk Tourism,Karnataka Folklore Mr. Hanamantaraya University, Gotagodi -581197,Shiggaon TQ Haveri Dist, Karnataka Gouda State, India Assistant Professor, Dept of Folk Tourism,Karnataka Folklore Mr. Venkatesh. R University, Gotagodi -581197,Shiggaon TQ Haveri Dist, Karnataka State, India The Tourism Industry is seen as capable of being an agent of change in the landscape of economic, social and environment of a rural area. Rural Tourism activity has also generated employment and entrepreneurship opportunities to the local community as well as using available resources as tourist attractions. There are numerable sources to lead business in the tourism sector as an entrepreneur; the tourism sector has the potential to be a development of entrepreneurial and small business performance. Which one is undertaking setting up of business by utilizing all kinds sources definitely we can develop the region of that area. This article aims to discuss the extent of entrepreneurial opportunities as the development ABSTRACT of tourism in rural areas. Through active participation among community members, rural entrepreneurship will hopefully move towards prosperity and success of rural tourism entrepreneurship Rural Tourism, Entrepreneurial opportunities of Rural Tourism, and Development of Entrepre- KEYWORDS neurship in Rural area Introduction Objectives of the studies Top tourism destinations, particularly in developing countries, 1. To know the entrepreneurial opportunities in Rural are include national parks, wilderness areas, mountains, lakes, and of HK region cultural sites, most of which are generally rural. Thus tourism 2. To know about entrepreneurial importance in rural tour- is already an important feature of the rural economy in these ism, specific sites. It is self-evident that tourism will never come to 3. To study about rural tourism of India dominate all rural areas. 4. To know the successful entrepreneurial centres of HK re- gion Against this background, we believe that understanding of entrepreneurial opportunities and challenges associated with Rural Tourism Entrepreneurial Opportunities in India rural tourism in different socio-cultural, economic, and institu- The emergence of rural tourism will help in boosting a range tional contexts is important for developmental planning of activities, services and amenities provided by farmers and rural people to attract tourists to their area to generate extra What is Rural Tourism income. According to Shrivastava and Thakur (2002), “The ba- Any form of tourism that showcases the rural life, art, culture, sic concept of rural tourism is benefit to the local communi- and Heritage at rural locations, thereby benefiting the local ty through entrepreneurial opportunities, income generation, community economically and socially as well as enabling inter- employment opportunities, conservation and development of action between the tourists and the locals for a more enrich- rural arts and crafts, investment for infrastructure develop- ing tourism experience can be termed as rural tourism. ment and preservation of the environment and heritage.” Rural tourism can be defined as the country experience‘which The Federation of Indian Chambers of Commerce and Industry encompasses a wide range of attractions and activities that (FICCI) have initiated the promotion of the concept of rural tour- take place in agricultural or non-urban areas. Its essential ism in India and abroad. Specific areas and centres were identi- characteristics include wide-open spaces, low levels of tourism fied as potential areas for rural tourism in India such as Banavasi development, and opportunities for visitors to directly experi- and Anegundi in Karnataka, heritage sites of Rajasthan, Gir for- ence agricultural and/or natural environments. Consequently, est in Gujarat, backwaters of Kerala, hills of UP, Shanti Niketan in rural tourism in its purest form should be: West Bengal, dances and musical instruments of Odisha, Nithya- gram of Karnataka, Tribals of Bihar, scenic beauty of Meghalaya, Located in rural areas. folk dances of Andhra Pradesh, wooded valleys of Himachal Functionally rural – built upon the rural world‘s special fea- Pradesh, Teej festival of Haryana and mask dances of Sikkim. tures of small-scale enterprise, open space, contact with na- ture and the natural world, heritage, ―traditional― societies Since most tourist sites are located away from the urban cen- and ―traditional― practices. tres, the trend is towards an increase in the share of tourism outside the well-known urban centres. In rural India a variety Rural in scale – both in terms of buildings and settlements – of Indian lifestyles are experienced where more than 74 per and, therefore, usually small scale. cent of Indians live with the treasure of craft, performing arts and rich traditional values. Traditional in character, growing slowly and organically, and connected with local families. It will often be very largely con- Back ground of Hyderabad Karnataka region trolled locally and developed for the long term good of the Tourism in Hyderabad –Karnataka region is the predominant area. factor behind Hyderabad –Karnataka region meteoric rise in 390 | PARIPEX - INDIAN JOURNAL OF RESEARCH Volume : 5 | Issue : 12 | December-2016 ISSN - 2250-1991 | IF : 5.215 | IC Value : 79.96 the tourism segment in recent years, because from time im- sians, Syrians and Iranians. If one were to believe the crafts- memorial, Hyderabad –Karnataka region has been considered men themselves, they say that the art originated in Iran seven the land of ancient history, heritage, and culture. Hyderabad centuries ago. It was brought down by migrants. Presently, –Karnataka region has had many rulers over the centuries and Bidri has been aptly contemporized producing cufflinks, name all of them made an impact on Hyderabad –Karnataka regions plates and more. There are four main stages in the manufac- culture. One can see the influence of various cultures in fes- ture of Bidri. They are casting, engraving, inlaying, and oxidiz- tivities, architecture, traditional customs, food, and languages. ing. The designs are traced by hand, by the craftsmen with It is due to the influence of all these various cultures that the the help of chisels. Next, pure silver wire or sheet (gold in heritage and culture of Hyderabad –Karnataka region is ex- rare cases) is hammered into the grooves of the design and haustive and vibrant. This richness in culture goes a long way the surface smoothened with the help of a buffing machine. in projecting Hyderabad –Karnataka region as the ultimate In the ultimate interesting stage, the articles are heated gen- cultural tourism destination given boost to tourism in culture tly and treated with a solution of sal-ammoniac and earth in Hyderabad –Karnataka region. The glorious past of Hyder- taken from old fort buildings which has the effect of making abad Karnataka region has ensured that the present and sub- the entire surface turn jet black providing a distinct contrast sequent generations have plenty of historical and cultural ru- to the shining silver inlay. Typical Bidri items include plates, ral heritages to be proud of. The fascinating monuments and bowls, vases, ashtrays, trinket boxes, huqqa bases, jewellery heritage sites in the region stand quietly today to retell their etc. Glass and studded bangles of Bidri are a favourite with story of joy, sorrow, courage and sacrifice before you. As one women. turns the pages of history, the rich rural heritage of Hyderabad Karnataka comes alive with all its fragrance and colour which Banana fiber of Anegundi: Anegundi, part of the world are still breathing in the Culture, tradition, handicrafts and his- heritage site, Hampi, is being developed into a world class torical monuments fringed in each and every corner this multi tourism spot by engaging the localities to sensitize them to facet region of Hyderabad Karnataka. The splendid architec- their cultural wealth and provide them a means of livelihood. ture, minutely carved sculptures, embellished facades of the The picturesque village, located on the northern side bank of heritage monuments narrates the immense skill of the crafts- River Tungabhadra, was said to be the legendary Kishkind- men of the yore which have been fascinating the world for ha, a kingdom of the monkey Prince Sugriva and the cradle many centuries. The number of important monuments in Gul- place of the historic Krishnadevaraya dynasty of the glorious barga is so great that a single tour to discover the multifarious Vijayanagar Empire and falls in the core zone of Hampi. It is facets of its wonderful heritage is not enough. Nevertheless famous for its Banana fiber crafts, Lambadi embroidery, Kola- it will give you an admirable glimpse into the Gulbarga’s rich ta, Bayalata, Anegundi Utsav and Jathra. The spicy traditional history and heritage. At the end of your trip, you will surely North Karnataka cuisine is a treat to the taste buds. The tour develop a huge respect for the Gulbarga’s heritage while carv- presents Anegundi as a living heritage with a glorious fu- ing for more such tour in the near future. Hyderabad Karnata- ture. It gives a fresh perspective on rural tourism and offers a ka region is the melting pot of culture where one can see the unique experience. unique cultural diversity and rich historical monuments if you want to trace the history of Hyderabad Karnataka than you Stone Craving of Hampi: has a rich sculptural activity since have to go to the bygone era of Neolithic and Mesolithic ages form the Vijayanagar Empire and till the local communities fol- (sites like Sannati is the best example). Dynasties like Maurya, lowing the tradition of stone carving, local craftsmen showing Shatavahana, Rashtrakuta’s, Kalachuri’s, Chalukya’s of Kalyana, splendid craftsmanship through their statues of Ganesh, Shiv- Vijaya Nagara, Bahamani, Bijapur Adil Shahi’s, Barid Shahi, & linga, Nandi etc.