David J. Mahoney papers Ms. Coll. 763 Finding aid prepared by Meredith McCusker.

Last updated on April 08, 2020.

University of Pennsylvania, Kislak Center for Special Collections, Rare Books and Manuscripts

2010 David J. Mahoney papers

Table of Contents

Summary Information...... 3 Biography/History...... 4 Scope and Contents...... 10 Administrative Information...... 11 Controlled Access Headings...... 12 Bibliography...... 12 Collection Inventory...... 13 Correspondence...... 13 Writings...... 33 Events...... 43 Publicity and Clippings...... 49 Business Records...... 65 Photographs...... 67 Ephemera...... 69 Audio and Video...... 70

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Summary Information

Repository University of Pennsylvania: Kislak Center for Special Collections, Rare Books and Manuscripts

Creator Mahoney, David J.

Title David J. Mahoney papers

Call number Ms. Coll. 763

Date [bulk] 1975-1998

Date [inclusive] 1923-2000

Extent 73 boxes

Language English

Abstract Personal papers of business executive and philanthropist David J. Mahoney. The bulk of the materials comprise correspondence from 1951 to 2000, including letters from Richard Nixon, Norton Simon, William Safire, and Vernon Jordan; writings from 1965 to 1999, including two books written by Mahoney: Confessions of a Street Smart Manager (1988) with Richard Conarroe and The Longevity Strategy: How to Live to 100 Using the Brain-Body Connection (1998) with Richard Restak, M.D.; and events covering the years 1968 to 1998, such as the Horatio Alger Award, which Mahoney won in 1977, and the Bilderburg Conference in both 1981 and 1982. Also available are newspaper clippings and publicity materials focusing on Mahoney as a society figure and businessman, media such as VHS tapes and DVD’s, books, photographs, and award plaques and medals.

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Cite as:

David J. Mahoney papers, Kislak Center for Special Collections, Rare Books and Manuscripts, University of Pennsylvania

Biography/History

Early Life A child of the Great Depression, David Joseph Mahoney, Jr., was born in 1923 of first generation Irish- American parents in the Throgs Neck section of the Bronx, New York. His father, David Mahoney, Sr., was a construction crane operator, but when the construction industry collapsed during the Great Depression, he was unable to find steady work for six years. David Mahoney’s mother, Loretta Cahill, was a telephone operator for 22 years with New York Bell. In interviews later in his life, David J. Mahoney recalled that growing up in such financially difficult times meant having a strong work ethic drummed into him from a very young age. As part of this time, he remembered joining his parents and younger brother Robert for “kitchen talks.” These conversations were fueled by the family’s financial crises and generally centered around “whether you were going to eat or not, whether you’re going to be thrown out into the street, or whether the furniture goes out.” Mahoney said that his “father was facing the unemployment line every day, his spirit all but destroyed. My mother kept telling me that somehow I could pull myself out of this mess.” Finding a way out became Mahoney’s overriding concern, and eventually he did through his athletic ability. Mahoney won a $10-a-month scholarship to the first-rate Cathedral High School in the Bronx, from which he graduated in 1940. He then spent the next year attending LaSalle Military Academy, an all-boys college preparatory school in Oakdale, Long Island, from which he graduated from in 1941. In the fall of the same year, he began attending the Wharton School of Finance and Commerce at the University of Pennsylvania. At the University of Pennsylvania, Mahoney had won a basketball scholarship and played on the varsity team and was a member of the ROTC. Mahoney’s studies at Wharton were interrupted by World War II. Early in 1943 he entered the Army as a private and, three years later, emerged as a captain in the infantry. He was stationed in Okinawa, Japan after the end of WWII from 1945 to 1946. When Mahoney returned home, he found he would not be able to re-enter Wharton until September of 1946 and so decided to look for work. Career Beginnings Mahoney recalled in his book, Confessions of a Street Smart Manager, that when he was twenty-three, “just back from the army service in the Pacific during World War II, jobs were tough to come by… One

- Page 4 - David J. Mahoney papers afternoon, while sitting in a bar, brooding about my future and trying to figure out what to do, I came up with an idea to start a shuffleboard tournament.” Mahoney thought it would be “smart business” for the bar if he could get a beer company to sponsor it. He took his idea to Ruthraff and Ryan Ad Agency. He was told by the agency that the sponsored tournament was illegal but were impressed enough to offer the young Mahoney a job in the mailroom for $25 a week. For the next two years, Mahoney worked at Ruthraff and Ryan’s Manhattan office during the day and commuted to attend evening classes at Wharton in Philadelphia. At $58 per month, his commuter ticket took a huge chunk out of his take home pay, but proved to be worthwhile. In 1949, Mahoney received his Bachelor's degree from the University of Pennsylvania. When later asked what drove him so hard, Mahoney said: “you set your ambitions, and then you run at them.” In the meantime, Mahoney was made account executive at Ruthraff and Ryan, first for Virginia Dare wine, and then for Motorola. Two years after college, he was a senior account executive, and by age 25, he was the youngest vice president on Madison Avenue. In 1951, when he was 28, Mahoney resigned his $25,000-per-year position at Ruthraff and Ryan. Selling his car and furniture, Mahoney went into business for himself, beginning David J. Mahoney, Inc., his own advertising agency. Eventually, he had a staff of twenty-five and was handling eight accounts, including Noxema and White Rock. Another account was Good Humor Corporation, about which he gained such remarkable knowledge that he was offered the job of president in 1956. Mahoney sold his own agency for $500,000 and became president of Good Humor, the ice cream on a stick company, at a salary of $75,000 per year. At Good Humor, after donning a white coat and going where the action was to learn consumer preferences, he introduced a barrage of successful new specials. Five years later, with Good Humor sales and profits up, Mahoney accepted an offer to become Executive Vice President of a billion-dollar company, Colgate-Palmolive. He stayed at Colgate-Palmolive until 1961, having launched a series of bold marketing moves and expanding the company’s operations considerably. Career at Norton Simon, Inc. In 1966 industrialist Norton-Simon, who wished to retire from the business world, was searching for a new chief executive to install at Canada Dry, the soft drink and liquor company in which Mr. Simon’s Hunt Foods and Industries had a large stake. Simon was attracted to Mahoney because of his varied experience. Norton Simon later recalled that Mahoney “had been successful in business for himself, providing that he could stand alone. He had done an excellent job running a small company. And he had worked for a large company, mastering the complex institutional problems involved… He had a great deal of feeling about family, young people, the future of the country, and social problems.” Norton Simon’s support helped Mahoney become president of Canada Dry Corporation in 1966. Nineteen months later, in 1967, Norton Simon Inc. came into being with the consolidation of Canada Dry, Hunt Foods and Industries, and the McCall Corporation. Mahoney was appointed president and chief operating officer as part of a three-man group running Norton Simon Inc. A little more than a year later, Mahoney emerged as its first president and chief executive officer, becoming chairman in 1970. David Mahoney was responsible for many of the successes of Norton Simon Inc. (NSI) during his time there from 1966 to 1983. Mahoney stressed corporate growth through enhancing existing leadership brands, new product development, moving out of capital-intensive businesses, acquiring consumer

- Page 5 - David J. Mahoney papers oriented companies and building a strong financial structure. Under Mahoney’s leadership, NSI companies eventually encompassed the following: Hunt-Wesson Inc., a producer of tomato-based food products and edible oils (Wesson Oil); Avis, Inc., a car rental and leasing company; Max Factor and Co., a cosmetics firm; Somerset Importers, Ltd., an importer of distilled spirits such as Johnnie Walker Scotch and Tanqueray Gin; The McCall Pattern Company, a home sewing pattern company; Glass Containers Inc.; United Can Co.; and Halston Enterprises, a cosmetics, fashion, and fragrance company. Remarkable advances made under Mahoney’s leadership at NSI include the corporation’s expansion into international trade. In 1971 NSI had no international sales, but by the early eighties its products and services were sold in nearly every country in the world. Mahoney took frequent trips abroad, starting with a trip to China in 1972 to negotiate one of the first trade deals with the People’s Republic of China for ginger for Canada Dry’s Ginger Ale. Mahoney flew abroad frequently in his corporate jet, listing NSI on the London Stock Exchange, as well as exchanges in Frankfurt, Zurich, and Geneva. NSI held annual board of directors meetings in London and stimulated new areas of growth in Japan and Australia with Avis. By 1982 Mahoney was one of the nation's highest-paid executives, receiving $1.85 million in compensation, including $888,000 in salary and bonus, $611,000 in stock, and other compensation in the form of insurance. His compensation was periodically subjected to shareholder criticism and lawsuits charging "excessive compensation,” as shareholders felt NSI’s performance did not keep pace with Mr. Mahoney's raises. In 1977 he was compelled to accept a lower bonus. Buyout of Norton Simon Inc. Mahoney’s fortunes changed late in 1983 when he put into motion a plan to take Norton Simon private. At a hastily called meeting of the Norton Simon board of directors, Mahoney and a group of NSI executives proposed to buy the $3 billion-a-year company back from its shareholders--for $1.65 billion in cash and debt securities--and to take it private. Mahoney’s plan was to use $100 million in financing that he had lined up from the Wall Street house of Drexel Burnham Lambert and get the rest of the money he needed from Bankers Trust and Manufacturers Hanover Trust. With a personal investment of no more than $7 million, if he had succeeded, he would have controlled more than forty-five percent of the new company. On the other hand, if the directors rejected his plan and found a better offer, he could still turn a quick $26 million by selling his 1.5 million NSI shares and options to that buyer. Mahoney’s plan to take NSI private under his leadership did not succeed: a rival suitor, the Esmark Corporation, bettered his offer and walked away with his company in June of 1983. In his resignation statement, Mahoney said he was pleased that Esmark Inc. had increased its offer for Norton Simon and that he was resigning "to facilitate the transfer of control to Esmark." Esmark offered $37.50 a share for all of Norton Simon's 27.4 million shares. Its previous cash-and-stock offer had worked out to an average of $33.75 a share. In his resignation, Mahoney stated, "I congratulate Mr. Don Kelly (Esmark's chairman) and Esmark on their acquisition of Norton Simon Inc. and wish them every success. I am confident the combined NSI-Esmark team under Mr. Kelly will do an outstanding job of managing this company and our customers will benefit from their energy and expertise." Officially ending his primary career as a businessman, Mahoney was left a lot richer. While the exact figure was not released, Mahoney made an estimated $40 million. For the first time in his life, however, he was out of a job and at loose ends. He described the period as a low point. "You stop being on the 'A' list," he said some years later. "Your calls don't get returned. It's not just less fawning; people couldn't care less about you in some cases. The king is dead. Long live the king."

- Page 6 - David J. Mahoney papers After NSI: Mahoney’s Commitment to Health Issues It took some years for Mahoney to regain his focus. Gradually, he turned his attention to public health, in which he had already shown some interest. In the 1970s he had been chairman of the board of Phoenix House, the residential drug-treatment program. By 1977, while still at Norton, he became chairman of the Dana Foundation, a largely advisory position. Mahoney increasingly devoted his time to the foundation. Beginning in 1980, he served as founder and chairman of the American Health Foundation (AHF). In recognition of his important leadership role, the Board of Trustees of the AHF named its clinical arm of the Foundation the Mahoney Institute of Health Maintenance. Mahoney’s interest in issues of health came from his own experience. In an acceptance speech that he had prepared for the Lasker Award in 1992, he wrote of having seen firsthand the effects of stress and the mental health needs of people in the business world. Associates recall, and Mahoney seemed to say as much in his speech, that he appeared to have arrived at the brain much the way a marketing executive would think up a new product. "Some of the great minds in the world told me that this generation's greatest action would be in brain science--if only the public would invest the needed resources," he wrote. Mr. Mahoney, who believed that the study of the brain and its diseases had been shortchanged for far too long, was sometimes described as the foremost lay advocate of neuroscience. Also in 1992, after taking over the fifty-year-old Dana Foundation as chief executive, Mr. Mahoney began shifting it away from its traditional mission of supporting broader health and educational programs and focused its grants almost exclusively on neuroscience. Since then, the foundation has given some $34 million to scientists working on brain research at more than forty-five institutions. He prodded brain researchers to join forces, to shed their traditional caution and reclusivity, and engage the public imagination. To achieve his goals, he brought to bear the power of philanthropy, personal persuasion, and the connections he had made at the top of the corporate world. Using his skills as a marketing executive, he worked closely with some of the world's top neuroscientists to teach them how to sell government officials holding the purse strings, as well as the average voter, on the value of their research. He pressed them to make specific public commitments to find treatments for diseases like Alzheimer's, Parkinson's and depression, rather than conduct just "pure" research. In one of Mahoney's speeches, he said "people don't buy science solely. They buy the results of, and the hope of, science." To accomplish his goals, Mahoney founded the Dana Alliance for Brain Initiatives. The Dana Alliance was a foundation organization of about 190 neuroscientists, including Dr. James D. Watson, who won the Nobel Prize as a co-discoverer of the structure of DNA, and six other Nobel laureates. The purpose of the Dana Alliance for Brain Initiatives was to work to educate the public about their field. Mr. Mahoney also dipped into his own fortune, giving millions of dollars to endow programs in neuroscience at Harvard and the University of Pennsylvania. In his support of neuroscience, Mahoney was on the board of advisors of the David Mahoney Institute of Neurological Sciences at the University of Pennsylvania and chairman of the governing council of the Harvard Mahoney Neuroscience Institute at Harvard Medical School. The Albert and Mary Lasker Foundation, which traditionally honors the most accomplished researchers, was to give him a newly created award for philanthropy in late May of 2000, just after his death. Personal Life

- Page 7 - David J. Mahoney papers Mahoney married Barbara “Bobbie” Ann Moore on 5 May 1951, the same year he started David J. Mahoney Inc. They had two children, David J. Mahoney III, born on 15 April 1960, and Barbara Ann, born 12 August 1962. Bobbie had worked as a model and died in January 1975. On 24 June 1978, David married Hildegarde “Hillie” Merrill, the former Mrs. Arthur C. Merrill. Hillie had been a model, and in 1956, won the Miss Rheingold pageant. She had two sons from her previous marriage, Robert "Bob" A. Merrill and Arthur Merrill, Jr. In total, the Mahoneys had six grandchildren: Christopher, Lily, Taylor, David IV, Casey, and Dillon. Political Life Politically, Mahoney was a lifelong Republican. He, nonetheless, took a very even, at times bi-partisan approach to politics. He forged relationships with both Richard Nixon and Jimmy Carter and was known to reject “the Establishment.” By "Establishment" Mahoney explained that he defined it as, “a group who all band together, they generally come from similar backgrounds and they all think the same way… pontificators, or people playing not to lose.” Outside of his leadership role at NSI, Mahoney wore a great many other hats. As a business leader, he spoke and wrote extensively on business issues, and he was the subject of major articles in influential publications, including Fortune, Forbes, Business Week, People, Advertising Age, and others. His articles and op-ed pieces written in the late 1970s focused on defending American business against criticism by the press. Mahoney stated that “American business is a responsible entity and it doesn’t deserve to be the whipping boy it sometimes is.” In a New York Times op-ed piece, Mahoney called for an end to the adversarial relationship between the press and business. In the 7 July 1977 piece, "On Ending an Adversary Relationship," Mahoney wrote:

We’re not looking for “puff pieces,” or phony build ups, or winkings at unethical practices, or gentle treatment of red ink. But we’re not going to suffer silently while being blamed for the sins of the world by self-styled adversaries who substitute trendy distrust for objective standards of accountability.

Also in the late 1970s, Mahoney made a series of public addresses opposing excessive regulation of industry. In an address to the American Association of Advertising Agencies in 1978, he said:

It is essential that we become more forceful and direct in communicating our points of view… the 4 A’s can be an important tool for the free enterprise system by representing not only the advertising and marketing industry but the entire business point of view in Washington and in the state capitals throughout the country. But, don’t go to Washington as supplicants or advocates; go as militants demanding equal rights for the free enterprise system.

Mahoney also made a number of appearances on Capitol Hill. Believing that there was a need for separate budgets for ongoing expenses and long-term capital investment, Mahoney testified before Congressional committees in 1983, submitting a plan to improve federal budgeting, planning and financial practices. In April 1983, Mahoney’s testimony in support of a bill to create a capital budget was reprinted in the Congressional Record:

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Some time ago, I began to question the quality of the information available to our lawmakers in allocating American resources. For example, I just could not believe that the richest nation on earth had to choose between school lunches and MX missiles… or that we had to reduce our commitment to the elderly and disadvantaged of our society to buy an aircraft carrier. There is a preponderance of evidence that the current federal system needs reform.

Social Issues Throughout his corporate career, David J. Mahoney championed a number of social justice issues. He was an early supporter of programs to encourage the hiring of women and minorities. At NSI in the early 1980s, Mahoney’s ideas were reflected in hiring and promotion practices: women represented 44% of all workers and professional staff, and held 24% of managerial positions. Minorities represented 29% of all workers, 17% of professional staff, and held 12% of managerial positions. Mahoney also spearheaded programs aimed at helping disadvantaged inner-city youth gain marketable professional skills in order to become gainfully employed. In 1979 Mahoney proposed his “One Percent Plan”:

I propose that America’s 1000 largest corporations immediately implement a job creation program targeted to the disadvantaged… each of our companies add 1% to budgeted manpower costs to hire and train people for entry-level jobs. And, I propose that larger local and regional companies adopt a similar “1 Percent Plan” in the communities in which they operate. It would be a positive, active assertion of business’ responsibility to the society that sustains us.

At Norton Simon, Inc. Mahoney developed the Youth Employment Support (YES) Program, which backed up his 1979 Labor Department proposal. The YES Program provided 250 full-time jobs to disadvantaged youth. Mahoney stated:

Giving the youth of America a chance to hold a responsible job is an issue of close personal concern to me. In 1933, President Roosevelt said, ‘Our greatest primary task is to put people to work.’ As a kid growing up in the Bronx, I believed in those words then, and I feel just as strongly today. Our YES Program has been an unprecedented success. We have exceeded our goal by 40%... if the largest industrial corporations in the United States and the 50 largest banks and retailers were to hire only ten disadvantaged youth for every 1000 employees in their ranks, this would create 200,000 new jobs.

Mahoney also believed the importance of social responsibility of business. In a speech in the early eighties he stated:

The agenda of business cannot be separated from the nation’s agenda… Business cannot thrive, much less survive, in a social and economic atmosphere poisoned by urban decay and the abandonment of millions of people to bleak lives bereft of hope and opportunity.

Commitment to Education

- Page 9 - David J. Mahoney papers Mahoney had a number of affiliations that reflected his deep commitment to equal opportunity in education. In 1980 he received the Flame of Truth Award from the Fund for Higher Education. He was a supporter of the United Negro College Fund and was a trustee of both the Tuskegee Institute and the University of Pennsylvania. Beginning in 1976, Mahoney, a long-standing member of the Boys’ Club of New York, chaired their annual All Sports Halls of Fame Dinners. In 1978 he was made an honorary Life Member of the Boys’ Club of New York Alumni Association, and in 1980 the Club established the David Mahoney Scholarship Fund. Death David J. Mahoney died on 2 May 2000 at his home in Palm Beach, Florida of heart disease. He was seventy-six years old.

Scope and Contents

The David J. Mahoney papers represent the personal papers of the New York based business executive and philanthropist, David J. Mahoney. The material follows his career from his attendance at the Wharton School of Finance and Commerce at the University of Pennsylvania, to his successful career as Chairman, President and CEO of Norton Simon, Inc., to his retirement from business and efforts to advance the field of neuroscience. The collection consists of 73 boxes, which includes nine photograph albums, and spans the years 1923 to 2000. It was donated in 2008 by Mahoney’s widow, Hildegard “Hillie” Mahoney. The bulk of materials within the collection are concentrated within the years of 1978 to 1995. Primary types of materials within the collection include the following: 1. Correspondence. These are contained within Series I and cover the years 1951 to 2000. Letters generated from the long standing relationships Mahoney cultivated with Richard Nixon, Norton Simon, William Safire and Vernon Jordan, are contained within. 2. Writings. Contained within the second series and comprising the years 1965 to 1999. Throughout his successive careers in business and philanthropy, David J. Mahoney wrote two books: Confessions of a Street Smart Manager with co-author Richard Conarroe in 1988, and The Longevity Strategy: How to Live to 100 Using the Brain-Body Connection with co-author Richard Restak, M.D. in 1998. Mahoney also wrote a number of newspaper articles, opinion pieces, and speeches. Draft copies, interview transcripts, and final copies of his published works are contained within the first series. These materials chart the development and expansion of Mahoney’s ideas: from corporate accountability, educational opportunity and federal capital budgeting, to the need for increased funding for the advancement of neuroscience. 3. Events. Contained within Series III and covering the date range of 1968 to 1998. Over the decades, David J. Mahoney participated in a number of important events, from award dinners such as the Horatio Alger Award, which Mahoney won in 1977, to invitation lists and event planning for private parties

- Page 10 - David J. Mahoney papers thrown by the Mahoney’s. Of particular note are the materials in subseries A generated by Mahoney’s attendance to the Bilderburg Conference in both 1981 and 1982. Also present within the collection are materials such as newspaper clippings and publicity materials which focus on Mahoney as a society figure and businessman. There is media such as VHS tapes and DVD’s, as well as books, photographs, award plaques, and medals. A photographic catalog of Mahoney’s life, spanning the years 1923 to 1999, is contained within Series VI.

Administrative Information

University of Pennsylvania, Kislak Center for Special Collections, Rare Books and Manuscripts

2010 Finding aid prepared by Meredith McCusker.

Sponsor Funding provided by a grant from the Charles A. Dana Foundation

Access Restrictions The bulk of this collection is open for research use; however, access to original audio/visual materials and computer files is restricted. The Kislak Center will provide access to the information on these materials from duplicate master files. If the original does not already have a copy, it will be sent to an outside vendor for copying. Patrons are financially responsible for the cost. The turnaround time from request to delivery of digital items is about two weeks for up to five items and three to seven weeks for more than five items. Please contact Reprographic Services ([email protected]) for cost estimates and ordering. Once digital items are received, researchers will have access to the files on a dedicated computer in the Van Pelt-Dietrich Library Center. Researchers should be aware of specifics of copyright law and act accordingly.

Use Restrictions Copyright restrictions may exist. For most library holdings, the Trustees of the University of Pennsylvania do not hold copyright. It is the responsibility of the requester to seek permission from the holder of the copyright to reproduce material from the Kislak Center for Special Collections, Rare Books and Manuscripts.

Source of Acquisition Gift of Mrs. Hildegarde Mahoney, 2008

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Controlled Access Headings

Form/Genre(s)

• Audiovisual materials • Clippings (information artifacts) • Correspondence • Manuscripts for publication • Manuscripts, American--20th century • Photographs

Subject(s)

• Business • Charities

Bibliography

Conarroe, Richard R., and David Mahoney. Confessions of a Street-Smart Manager. New York: Simon & Schuster, 1988. Nagourney, Eric. "David Mahoney, a Business Executive And Neuroscience Advocate, Dies at 76." New York Times 2 May 2000, late ed.: C26. Nicholson, Tom, and Hope Lampert. "Buying His Own Company." Newsweek 20 June 1983: 56. LexisNexis. 20 Jan. 2010. Salmans, Sandra. "One View of Norton's Chief." New York Times 2 July 1983, late ed., sec. Financial Desk: 31. LexisNexis. 4 Jan. 2010. Timberlake, Cotten. "Stepping Down After 13 Years at Helm of Norton Simon." Associated Press [New York ] 22 July 1983. LexisNexis. 20 Jan. 2010.

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Collection Inventory

I. Correspondence, 1956-2000. 15 boxes. Series Description

This series consists of letters, e-mails, telegraphs, and invitations written to and by David J. Mahoney. While the bulk of the correspondence series are original copies, there also exist xeroxed copies, primarily from Mahoney’s more notable and long standing correspondents, such as Richard Nixon. Dates range from the early years of Mahoney’s business career in advertising during the 1950s, to just after his death in May 2000, in the form of condolence cards addressed to his wife, Hildegard “Hillie” Mahoney. The Correspondence series charts the long arch of Mahoney’s varied career: from his climb from advertising man to CEO of Norton Simon, Inc., to his political involvement with several American presidents, senators and members of Congress, to the final stage in his career, where he championed the importance of advancing neurological research.

Notable correspondents include: major editors, writers, and media publications (William Safire, Malcolm Forbes, Helen Gurley Brown, Advertising Age, and The New York Times), American Presidents (Richard Nixon, Jimmy Carter, George Bush Sr., and Bill Clinton), U. S. Senators (Ted Stevens), and members of the Catholic Church, Archdiocese of New York. Mahoney’s later correspondence, after his retirement from NSI in 1983, focuses on his leadership roles concerning the following: The American Health Foundation, The Eleanor Dana Trust, The Charles A. Dana Trust, the Harvard Mahoney Neuroscience Institute, Dean D. C. Tosteson of Harvard Medical School, the University of Pennsylvania Medical School, and the Mahoney Institute of Neurological Sciences.

The series is divided into two subseries. The first subseries consists of incoming correspondence, with minimal instances of outgoing letters. Arrangement for subseries A is alphabetical by correspondent, and date ranges for the length of correspondence are noted on each folder. Subseries B derives from files Mahoney kept of all of his outgoing correspondence, beginning in 1989 and ending in April of 2000, just before his death. Within this second subseries, there are very few instances of incoming correspondence; it comprises boxes numbered 6 through 15. The arrangement is chronological; the original order imposed by Mahoney has been preserved.

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A. Incoming.

Box Folder

Advertising Age, 1975. 1 1

Agnew, Spiro T., 1918-1996, 1970. 1 2

Alan Guttmacher Institute, 1983. 1 3

Albert and Mary Lasker Foundation, 2000. 1 4

Ally, Carl J., 1968. 1 5

American Health Foundation, 1979-1983. 1 6

American Revolution Bicentennial Commission, 1970-1972. 1 7

Anderson, Robert B. (Robert Bernerd), 1910-1989, 1970. 1 8

Arkin, Stanley S., 1996. 1 9

Arledge, Roone, 1993. 1 10

Ashley, Bennett, Esq., 1986. 1 11

Aspin, Les, 1983. 1 12

Aviation Systems International, Inc., 1988. 1 13

Baker, James Addison, 1930-, 1984. 1 14

Baldrige, Malcolm, 1922-1987, 1983. 1 15

Bellamy, Carol, 1942-, 1983. 1 16

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Bewkes, E Garrett Jr., 1968. 1 17

Bloomberg, Michael, 1996. 1 18

Bowsher, Charles A., 1931-, 1982. 1 19

Brademas, John, 1927-, 1997. 1 20

Brady, Nicholas F., undated. 1 21

Bregman, Stanley I., 1982. 1 22

Brinker, Nancy, 1996. 1 23

Brokaw, Tom, 1988. 1 24

Brown University, 2000. 1 25

Brown, David, 1916-2010, 1985-1987. 1 26

Brown, Edmund G. (Edmund Gerald), 1905–1996, 1971-1992. 1 27

Brown, Helen Gurley, 1987-2000. 1 28

Bryant, Thomas E., 1986. 1 29

Buchanan, Patrick J (Patrick Joseph), 1938-, 1999. 1 30

Buchwald, Art, 1998. 1 31

Bujold, Bernard, 1956-, 1988. 1 32

Burke, James, 1925-, 1958-1964. 1 33

Burson-Marsteller (Firm), 1980. 1 34

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Bush, Barbara, 1925-, 1986-1999. 1 35

Bush, George W. (George Walker), 1946-, 1987. 1 36

Bush, George, 1924-, 1981-1988. 1 37

Buultjens, Ralph, 1996. 1 38

Califano, Joseph A., 1931-, 1996. 1 39

Canada Dry Corporation, 1968-1975. 1 40

Carter, Jimmy, 1924-, 1983-1999. 1 41

Carter, Rosalynn, 1992. 1 42

Cartier, 1987. 1 43

Casey, William J., 1969. 1 44

Cassini, Oleg, 1913-2006, 1987. 1 45

Catholic Church. Archdiocese of New York (N.Y.), 1961-1992. 1 46

Chapin, Dwight L. (Dwight Lee), 1940-, 1983. 1 47

Charles A. Dana Foundation, 1998-2000. 1 48

Clausen, Don H. (Don Holst), 1923-, 1982. 1 49

Clinton, Bill, 1946-, 1993-1998. 1 50

Clinton, Hillary Rodham, 1997-1999. 1 51

Cohen, Claudia, 1996. 1 52

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Cold Spring Harbor Laboratory, 1995-2000. 1 53

Colgate, John K., 1969. 1 54

Colgate-Palmolive Company, 1961-1962. 1 55

Colson, Charles W., 1998. 1 56

Conarroe, Richard R., 1985-1987. 2 57

Conference Board, 1982. 2 58

Congressional Medal of Honor Society of the United States of America, 2 59 1983.

Connally, John Bowden, 1917-1993, 1968. 2 60

Corcoran, Walter, 1996. 2 61

Coster, Ronald L., 1988. 2 62

Cowan, W. Maxwell, 1992. 2 63

Cox, William A., 1983. 2 64

Curley, Walter J. P., 1984-1987. 2 65

Dalitz, Morris, 1959-1960. 2 66

Dana Alliance for Brain Initiatives, 1993-2000. 2 67

Dana-Farber Cancer Institute, 2000. 2 68

De los Reyes, Gustavo and Mimi, undated. 2 69

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Dodd, Christopher J. (Christopher John), 1944-, 1982. 2 70

Dole, Robert J., 1923-, 1986. 2 71

Domenici, Pete, 1982. 2 72

Edgar, Robert, 1943-, 1982. 2 73

Eliot, Theodore L., 1981. 2 74

Fausel, Al, 1956. 2 75

Ferber, Robert C., 1983. 2 76

Ferber, Sam, 1982. 2 77

Finch, Robert H., 1925-, 1961-1968. 2 78

Finney, Paul, 1981. 2 79

Flores, Jill, 1972-1973. 2 80

Floyd, Ray, 1987. 2 81

Forbes Inc., 1963. 2 82

Forbes, B. C. (Bruce C.), 1963. 2 83

Forbes, Malcolm S., 1981-1987. 2 84

Forbes, Steve, 1947-, 1997-1998. 2 85

Ford, Betty, 1918-, undated. 2 86

Frist, William H., 1997-1999. 2 87

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Galvin, Robert W., 1957-1959. 2 88

Gander, James E., 1983. 2 89

Gargan, William "Bill", 1969. 2 90

Giaimo, Robert N., 1982. 2 91

Gifford, Frank, 1930 -, undated. 2 92

Gimbel, Adam Long, 1893-1969, 1966. 2 93

Giuliani, Rudolph W., 1989. 2 94

Glickman, Robert M., 1992. 2 95

Goldsmith, James, 1986. 2 96

Golightly, Henry O., 1968-1988. 2 97

Good Humor Ice Cream Co., 1958-1960. 2 98

Gorton, Slade, 1928-, 1983. 2 99

Gottlieb, Gary L., 1992. 2 100

Graham, Katharine, 1917-2001, undated. 2 101

Gray, Louis Patrick, 1916-2005, 1969. 2 102

Greater New York Fund, 1968-1986. 2 103

Gregorian, Vartan, 1988-1999. 2 104

Haldeman, H. R. (Harry R.), 1926-1993, 1969. 2 105

- Page 19 - David J. Mahoney papers A. Incoming

Hall, Floyd D., 1986. 2 106

Halston Enterprises, Inc., 1975. 2 107

Hart, Gary, 1936-, 1982. 2 108

Harvard Mahoney Neuroscience Institute, 1998-2000. 2 109

Harvard University, 1983. 2 110

Hatch, Orrin, 1934-, 1983. 2 111

Healey, Denis, 1982. 2 112

Heenan, David A., 1983. 2 113

Hefner, Christie, 1988. 2 114

Helmsley, Leona, 1989. 2 115

Herrhausen, Alfred, 1982. 2 116

Heyns, Roger W. (Roger William), 1918-1995, 1983. 2 117

Horatio Alger Awards Committee, 1977. 2 118

Hughes, Richard J. (Richard Joseph), 1909-, 1968. 2 119

Hunt-Wesson Inc., 1975. 2 120

Hyman, Steven E., 1993. 2 121

Jamison, Kay R., 1988. 3 122

Jankowski, Gene F., 1996. 3 123

- Page 20 - David J. Mahoney papers A. Incoming

Jardine, Matheson & Co., 1983. 3 124

Javits, Jacob K. (Jacob Koppel), 1904-1986, 1962-1970. 3 125

Johns Hopkins Medical Institutions, 2000. 3 126

Johnson, Lady Bird, 1912-2007, 2000. 3 127

Jordan, Vernon E. (Vernon Eulion), 1935-, 1982. 3 128

Kelso, Louis O., 1982-1983. 3 129

Kemp, Jack, 1984-1992. 3 130

Knight, Andrew, 1939-, 1982. 3 131

Koch, Ed, 1924 -, 1978. 3 132

Korda, Michael, 1933-, 1986-1987. 3 133

Landers, Ann, 1988. 3 134

Lansing, Sherry, 1944-, 1982. 3 135

Larsen, Harvey E., 1982. 3 136

Lawrence, Harding, undated. 3 137

Laxalt, Paul, 1985. 3 138

Lenox Hill Hospital, 1986. 3 139

Leontief, Wassily, 1906-1999, 1982. 3 140

LeVant, Jack I., 1969. 3 141

- Page 21 - David J. Mahoney papers A. Incoming

LeWine, Jerry of Christy and Viener, 1992. 3 142

Lindsay, John V. (John Vliet), 1969-1989. 3 143

Lloyd, Ed, 1983. 3 144

Mack, Connie, 1940-, 1998. 3 145

MacLaury, Bruce K., 1982. 3 146

Mahoney, Barbara Ann, undated. 3 147

Mahoney, Hillie, 1995-2000. 3 148

Mahoney, Hillie: Event Invitations for the Mahoney's, 1983-1998. 3 149

Mahoney, Hillie: Condolences, A-C, 2000. 3 150

Mahoney, Hillie: Condolences D-F, 2000. 3 151

Mahoney, Hillie: Condolences G-J, 2000. 3 152

Mahoney, Hillie: Condolences, K-M, 2000. 3 153

Mahoney, Hillie: Condolences, N-P. 3 154

Mahoney, Hillie: Condolences, Q-S, 2000. 3 155

Mahoney, Hillie: Condolences, T-V, 2000. 4 156

Mahoney, Hillie: Condolences, W-Z, 2000. 4 157

Mahoney, J. J., 1983. 4 158

Malek, Frederic V. (Frederic Vincent), 1936-, 1970. 4 159

- Page 22 - David J. Mahoney papers A. Incoming

Malmad, Robert J., 1983. 4 160

Martin, Joseph B., 1938-, 1992. 4 161

Max Factor Co., 1975. 4 162

May, Morton D. (Morton David), 1914-1983, 1971. 4 163

McCall Pattern Company, 1975. 4 164

McCorduck, Pamela, 1940-, 1983. 4 165

McCourt, Malachy, 1931-, 1983. 4 166

McGovern, George S. (George Stanley), 1922-, 1994. 4 167

Memorial Sloan-Kettering Cancer Center, 1985-1986. 4 168

Mitchell Energy & Development Corp., 1983. 4 169

Mitchell, James P., 1900 - 1964, 1960. 4 170

Montgomery, Lane H., 1996. 4 171

Morgan, Alfred Y., 1966. 4 172

Mount Sinai Medical Center (Miami Beach, Fla.), 2000. 4 173

Muller, Charles W., 1981-1982. 4 174

Mulligan, Arthur J., 1969. 4 175

Murphy, Franklin D., 1916-1994, 1987-1989. 4 176

N.W. Ayer & Son, 1957. 4 177

- Page 23 - David J. Mahoney papers A. Incoming

National Fitness Foundation (U.S.), 1987. 4 178

National Football League, 1986. 4 179

National Urban League, 1983. 4 180

Nemy, Enid, undated. 4 181

New York Chamber of Commerce and Industry, 1983. 4 182

New York Times, 1961-1987. 4 183

Newsweek Magazine, 1981. 4 184

Nixon, Richard M. (Richard Milhous), 1913-1994, 1961-1987. 4 185

Norton Simon Inc., 1968-1983. 4 186

NYNEX Corporation, 1988. 4 187

Oberstar, James L. (James Louis), 1934-, 1982. 4 188

Onassis, Jacqueline Kennedy, 1929-1994, 1986. 4 189

O’Neill, Thomas P., 1944-, 1982. 4 190

Owen, David, 1938-, 1982. 4 191

Pelosi, Nancy, 1940-, 1998. 4 192

Percy, Charles H., 1919-, 1984. 4 193

Perot, Ross, 1930-, 1996. 4 194

Petrusky, Lisa, undated. 4 195

- Page 24 - David J. Mahoney papers A. Incoming

Pickens, T. Boone (Thomas Boone), 1988. 4 196

Pipes, Richard, 1982. 4 197

Potts, Robert H., 1988. 4 198

Reagan, Nancy, 1923-, 1995. 4 199

Reagan, Ronald, 1984. 4 200

Redbook, 1975. 4 201

Regan, Donald T., 1983. 4 202

Regan, Edward V., 1983. 4 203

Reinecke, Ed, 1924-, 1969. 4 204

Research!America (Organization), 2000. 4 205

Revlon, Inc., 1983. 4 206

Rhyne, Charles S., 1912-, 1968. 4 207

Riegle, Donald W., 1938-, 1983. 4 208

Rockefeller, David, 1915-, 1982. 5 209

Rockefeller, Nelson A. (Nelson Aldrich), 1908-1979, 1960-1967. 5 210

Rogers & Cowan (Firm), 1984. 5 211

Rogers, William P. (William Pierce), 1913-2001, 1969. 5 212

Rover, Edward, 1992. 5 213

- Page 25 - David J. Mahoney papers A. Incoming

Rozelle, Pete, 1988-1994. 5 214

Ruark, Robert Chester, 1915-1965, 1957. 5 215

Rumsfeld, Donald, 1932-, 1985-1987. 5 216

Rupert, Anton, 1960-1968. 5 217

Safir, Leonard, 1982-1987. 5 218

Safire, William, 1929-2009, 1964-1985. 5 219

Sahakian, Daniel, 1988. 5 220

Sainsbury, John, Sir, 1982. 5 221

Scarney, Shelley, 1970. 5 222

Securities Industry Association, 1982. 5 223

Seraphic Society, 2000. 5 224

SFM Entertainment, 1983. 5 225

Shafer, Raymond P., 1970. 5 226

Shor, Toots, 1903-1977, 1969. 5 227

Shultz, George Pratt, 1920-, 1984. 5 228

Sibbald, Anne, 1957-1984. 5 229

Simon and Schuster, inc., 1988. 5 230

Simon, Jennifer Jones, 1919-2009, 1993. 5 231

- Page 26 - David J. Mahoney papers A. Incoming

Simon, Norton, 1907-1993, 1967-1982. 5 232

Sinatra, Barbara, 1992-1994. 5 233

Sisco, Joseph J., 1983. 5 234

Six, Robert F., 1971. 5 235

Smith, Jean Kennedy, 1995. 5 236

Smith, Liz, 1923-, 1986. 5 237

Smith, R. E., 1963-1966. 5 238

Soames, Christopher (Arthur): Lord Soames, 1982. 5 239

Somerset Importers, Ltd., 1975. 5 240

Sonnenberg, Benjamin, 1901-1978, 1961. 5 241

Spalter, Michael, 1988. 5 242

Stans, Maurice H., 1908-1998. 5 243

Sternberg, Esther M., 1996. 5 244

Stevens, Ted, 1995-2000. 5 245

Success Unlimited/ Success Magazine, 1983. 5 246

Sulzberger, Arthur Ochs, 1926-, 1987. 5 247

Talley, Madelon DeVoe, 1983. 5 248

Tosteson, D. C., 1925-2009, 1987-1999. 5 249

- Page 27 - David J. Mahoney papers A. Incoming

United Federation of Teachers, 1982. 5 250

United States. Congress. House, 1982-1997. 5 251

United States. Congress. Senate, 1969-1999. 5 252

United States. National Aeronautics and Space Administration, 1967-1968. 5 253

University of Pennsylvania. Institute of Neurological Sciences, 1985-1988. 5 254

University of Pennsylvania. Office of the Provost, 2000. 5 255

W.W. Norton & Company, 2003. 5 256

Wachner, Linda, 1990. 5 257

Walker, Charls E. (Charls Edward), 1923-, 1970. 5 258

Walter, J. Jackson, 1940-, 1983. 5 259

Watson, James D. 1928 -, 1992. 5 260

Wein, Byron, undated. 5 261

Werblin, David A., 1965. 5 262

Whitaker, John C., 1926-, 1986. 5 263

Wilson, Pete, 1933-, 1999. 5 264

Wolfensohn, James D., 2000. 5 265

Woodruff, Judy, 1997. 5 266

World Federation of Neurology, 2000. 5 267

- Page 28 - David J. Mahoney papers B. Outgoing

Wyman, Thomas H., undated. 5 268

Wynder, Ernst L. (Ernst Ludwig), 1922-, 1996-1997. 5 269

Zarb, Frank G., 1987. 5 270

Zerbo, Bill, 1966. 5 271

Unidentified correspondents, 1956-1998. 5 272

B. Outgoing.

Box Folder

Letters of congratulations on publication of Confessions of a Street Smart 6 273 Manager, 1988.

Mahoney, David J., 1/4/1989- 3/14/1989. 6 274

Mahoney, David J., 3/15/1989 - 5/23/1989. 6 275

Mahoney, David J., 6/1/1989 - 7/18/1989. 6 276

Mahoney, David J., 7/21/1989 - 9/25/1989. 6 277

Mahoney, David J., 9/28/1989 - 12/21/1989. 6 278

Mahoney, David J., 1/11/1990 - 2/28/1990. 7 279

Mahoney, David J., 3/5/1990 - 6/29/1990. 7 280

Mahoney, David J., 7/3/1990 - 9/28/1990. 7 281

Mahoney, David J., 9/28/1990 - 12/28/1990. 7 282

- Page 29 - David J. Mahoney papers B. Outgoing

Mahoney, David J., 1/9/1991 - 3/22/1991. 7 283

Mahoney, David J., 3/22/1991 - 6/28/1991. 7 284

Mahoney, David J., 7/2/1991 - 10/31/1991. 8 285

Mahoney, David J., 11/1/1991 - 12/30/1991. 8 286

Mahoney, David J., 1/15/1992 - 4/2/1992. 8 287

Mahoney, David J., 4/3/1992 - 6/30/1992. 8 288

Mahoney, David J., 7/1/1992 - 10/20/1992. 8 289

Mahoney, David J., 10/20/1992 - 12/23/1992. 8 290

Mahoney, David J., 1/5/1993 - 2/18/1993. 9 291

Mahoney, David J., 2/18/1993 - 4/28/1993 . 9 292

Mahoney, David J., 4/28/1993 - 5/28/1993. 9 293

Mahoney, David J., 6/2/1993 - 7/30/1993 . 9 294

Mahoney, David J., 7/30/1993 - 8/27/1993. 9 295

Mahoney, David J., 10/1/1993. 9 296

Mahoney, David J., 11/1/1993. 10 297

Mahoney, David J., 12/1/1993. 10 298

Mahoney, David J., 1/3/1994 - 4/21/1994. 10 299

Mahoney, David J., 4/22/1994 - 6/30/1994. 10 300

- Page 30 - David J. Mahoney papers B. Outgoing

Mahoney, David J., 7/5/1994 - 11/4/1994. 10 301

Mahoney, David J., 11/4/1994 - 12/1994. 10 302

Mahoney, David J., 1/1995 - 2/15/1994. 11 303

Mahoney, David J., 2/16/1995 - 5/30/1995. 11 304

Mahoney, David J., 5/30/1995 - 6/30/1995. 11 305

Mahoney, David J., 7/6/1995 - 10/13/1995. 11 306

Mahoney, David J., 10/13/1995 -12/22/1995. 11 307

Mahoney, David J., 1/2/1996 - 1/30/1996. 11 308

Mahoney, David J., 1/31/1996 - 3/28/1996. 12 309

Mahoney, David J., 3/28/1996 - 5/31/1996. 12 310

Mahoney, David J., 5/31/1996 - 7/18/1996. 12 311

Mahoney, David J., 7/18/1996 - 10/11/1996. 12 312

Mahoney, David J., 10/11/1996 - 12/30/1996. 12 313

Mahoney, David J., 1/7/1997 - 3/21/1997. 12 314

Mahoney, David J., 3/21/1997 - 5/30/1997. 13 315

Mahoney, David J., 6/3/1997 - 8/7/1997. 13 316

Mahoney, David J., 8/7/1997 - 11/3/1997. 13 317

Mahoney, David J., 11/7/1997 - 11/26/1997. 13 318

- Page 31 - David J. Mahoney papers B. Outgoing

Mahoney, David J., 11/26/1997 - 12/31/1997. 13 319

Mahoney, David J., 1/1998 - 2/1998. 13 320

Mahoney, David J., 3/1/1998. 14 321

Mahoney, David J., 4/1/1998. 14 322

Mahoney, David J., 5/1/1998. 14 323

Mahoney, David J., 6/1/1998. 14 324

Mahoney, David J., 7/1/1998. 14 325

Mahoney, David J., 8/1/1998. 14 326

Mahoney, David J., 9/1998. 14 327

Mahoney, David J., 9/1998. 14 328

Mahoney, David J., 10/1998. 14 329

Mahoney, David J., 11/1998. 14 330

Mahoney, David J., 12/1998. 14 331

Mahoney, David J., 1/1999. 15 332

Mahoney, David J., 2/1999. 15 333

Mahoney, David J., 3/1999. 15 334

Mahoney, David J., 4/1999. 15 335

Mahoney, David J., 5/1999. 15 336

- Page 32 - David J. Mahoney papers II. Writings

Mahoney, David J., 6/1999. 15 337

Mahoney, David J., 7/1999. 15 338

Mahoney, David J., 8/1999. 15 339

Mahoney, David J., 9/1999. 15 340

Mahoney, David J., 10/1999. 15 341

Mahoney, David J., 11/1999. 15 342

Mahoney, David J., 12/1999. 15 343

Mahoney, David J., 1/2000. 15 344

Mahoney, David J., 3/2000. 15 345

Mahoney, David J., 4/2000. 15 346

II. Writings, 1961-1999. 6 boxes. Series Description

This series comprises all materials related to Mahoney’s published and unpublished writings. Beginning in 1961 and ending in 1999, Mahoney was a prolific writer. Subseries A, "Published Books," contains all materials related to his two books, Confessions of a Street Smart Manager and The Longevity Strategy: How to Live to 100 Using the Brain-Body Connection. The majority of the materials in Subseries A relate to Confessions of a Street Smart Manager and consist of successive title drafts by Mahoney, transcripts of interviews conducted by Richard Conarroe (co-writer of Confessions), and draft copies of William Safire’s forward. These materials are organized chronologically by book title.

Subseries B, "Newspaper and Magazine Articles," reflects Mahoney’s lifelong interest in a number of issues, such as the importance of corporate social responsibility, the nature of capitalism and the free

- Page 33 - David J. Mahoney papers A. Published Books

market, social equality, and the need for a restructuring of the national budget. These articles, published in a number of different print and media sources, appeared in major U. S. newspapers, such as The Washington Post and The New York Times, magazines, such as Signature and Managing Magazine, as well as government publications, such as The Congressional Record. Arrangement for this subseries is chronological by date of publication.

The last subseries, "Speeches," includes addresses written and delivered by Mahoney. Much like his articles, Mahoney’s speeches concern social equality issues such as religious and cultural pluralism, as well as the promotion of educational opportunity for inner-city youth. Mahoney spoke before a number of different audiences including: The National Association of Broadcasters, the U. S. House of Representatives, the Securities Industry Institute, and the Securities and Exchange Commission. Later speeches concern his participation in the Harvard Mahoney Neuroscience Institute, the Dana Alliance, and the Dana Consortiums on subjects such as the genetic basis for manic depressive illness and memory loss and aging.

A. Published Books.

Box Folder

Book: Confessions of a Street Smart Manager: Luncheon Conversations 16 347 with Hillie and David Mahoney by R. Conarroe, 2/5/1985, 2/6/1985.

Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews 16 348 Mahoney, Tape #1, 2/1985.

Book: Confessions of a Street Smart Manager: Richard Conarroe 16 349 Interviews Mahoney, Tape #2, 2/1985 .

Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews 16 350 Mahoney, Tape #3, 2/1985.

Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews 16 351 Mahoney, Tape #4, 2/1985.

- Page 34 - David J. Mahoney papers A. Published Books

Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews 16 352 Mahoney, Tape #6, 2/1985.

Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews 16 353 Mahoney, 5/18/1986, 5/21/1986.

Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews 16 354 Mahoney, 9/12/1986 .

Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews 16 355 Mahoney, undated.

Book: Confessions of a Street Smart Manager: Annotated Draft, Sections I, 16 356 II, III, 3/1985 - 10/1986 .

Book: Confessions of a Street Smart Manager: Annotated Draft, Sections 16 357 IV, V, 3/1985 - 10/1986 .

Book: Confessions of a Street Smart Manager: Draft 2, 7/1985. 17 358

Book: Confessions of a Street Smart Manager: Draft with Cuts, 1985-1987. 17 359

Book: Confessions of a Street Smart Manager: Draft 2 With Corrections, 17 360 1987.

Book: Confessions of a Street Smart Manager: Final Draft: Front Matter, 17 361 Sections I & II, 1987.

Book: Confessions of a Street Smart Manager: Final Draft: Sections III, IV 17 362 and End Matter, 1987.

Book: Confessions of a Street Smart Manager: Deleted Sections. 17 363

- Page 35 - David J. Mahoney papers B. Articles

Book: Confessions of a Street Smart Manager: Preliminary Outline, 17 364 undated.

Book: Confessions of a Street Smart Manager: Annotated Draft: Front 17 365 Matter, William Safire's Forward, undated.

Book: Confessions of a Street Smart Manager: Handwritten Notes on 17 366 Project, undated.

Book: The Longevity Strategy: List of Complimentary Recipients, 17 367 5/18/1998 .

B. Articles.

Box Folder

Greenwich Time Article on Salesmanship, 1/1965. 18 368

Cosmopolitan Magazine: Unpublished Article, 8/14/1972, Undated. 18 369

"Growth and Social Responsibility: The Story of Norton Simon Inc.", 18 370 10/26/1972 .

Signature Magazine: "Corporate Conscience: Profit Below the Line", 18 371 4/1973 .

Article: "Business and Press" Draft, 3/10/1976 . 18 372

The New York Times: "On Ending an Adversary Relationship", 7/7/1977 . 18 373

Congressional Record: "National Issues and Consumer Attitudes: A Time 18 374 for Business Leadership", 6/23/1978 .

Business Week: "Why Norton Simon, Inc. Loves New York". 18 375

- Page 36 - David J. Mahoney papers B. Articles

The New York Times: "Private Jobs for the Public Good", 4/14/1979 . 18 376

Financier Journal: "Area Enlarges for Social Responsibility", 11/1981 . 18 377

The Washington Post: "We're Cheating Ourselves", 6/13/1982 . 18 378

Congressional Record: "National Capital Investment Act of 1982: We're 18 379 Cheating Ourselves", 6/16/1982 .

Financier Journal: "Recognize Capital Investment in the Budget", 9/1982 . 18 380

In Response Magazine by Fund for Higher Education: "Opportunities by 18 381 David Mahoney Chairman and Chief Executive Officer, Norton Simon, Inc.", 1982.

"Capital Ideas: America is Richer Than Many People Realize", 1/7/1983 . 18 382

The New York Times: "Beyond the Free Market", 2/7/1983 . 18 383

The Evening Bulletin: "Fitting Big Scale Planning to Oversize Problems", 18 384 2/8/1983 .

Managing Magazine: "Beyond the Gas Tax Bill: Budgeting for Public 18 385 Capital Investment", 4/1983 .

The New York Times: "America Hasn't Run Out of Heroes", 1983. 18 386

The Texas Business Executive: "Budgeting for Capital Investment", Summer 18 387 1983 .

Journal of Accountancy: "Changing the US Budget System", 1/1984 . 18 388

"Why Is Congress Investing in Medical Research? It Makes Cents", 1998. 18 389

- Page 37 - David J. Mahoney papers C. Speeches

Personal Excellence Magazine: "Use It or Lose It", 8/1999 . 18 390

Unpublished article : "Managers vs. Management", undated. 18 391

C. Speeches.

Box Folder

Address to The National Association of Broadcasters, Washington, DC , 19 392 President of Good Humor Corporation, 5/9/1961 .

"Pluralism is Practical": B'nai Birth Anti-Defamation League Torch of 19 393 Liberty Award, 10/29/1970 .

Speech Upon Acceptance of the Business Statesman 1972 Joseph P. 19 394 Wharton Award, Wharton Graduate School of Business Club of NY, 2/1/1972 .

"The New American Revolution" Keynote Address before The Equal 19 395 Opportunity for Women Conference, 6/2/1972 .

Presentation before the New York Society of Security Analysts, 5/9/1975. 19 396

"The Care and Feeding of the Entrepreneur" Wharton School Address, 19 397 2/3/1976 .

Presentation before the New York Society of Security Analysts, 5/17/1977. 19 398

Remarks Upon Acceptance of Horatio Alger Award, 9/14/1977 . 19 399

Vital Speeches of the Day: "National Issues and Consumer Articles: A Time 19 400 for Business Leadership", 7/1/1978 .

Speech to Bureau of Alcohol, Tobacco and Firearms, 1/8/1979 . 19 401

- Page 38 - David J. Mahoney papers C. Speeches

"True Brotherhood; The Future of Our Society" Speech given to National 19 402 Conference of Christians and Jews on Acceptance of National Brotherhood Award, 4/4/1979 .

"The New Civility: Responding to a New Defamation" Speech before the 19 403 Anti-Defamation League of B'nai Birth, Man of Achievement Award, 1/16/1980 .

Speech to Advertising Women of New York, 2/19/1980 . 19 404

Tuskegee Institute Centennial Anniversary Dinner Remarks, 8/1980 . 19 405

American Health Foundation Remarks, 6/9/1980. 19 406

Junior Achievement Award Dinner Remarks, 6/23/1980. 19 407

Drafts for American Health Foundation Dinner Speech, 7/31/1980 - 19 408 10/6/1980 .

Flame of Truth Award Speech: "Educational Opportunity for Inner-City 19 409 Youth", 9/23/1980 .

Norton Simon Inc Annual Meeting Remarks, 11/11/1980 . 19 410

TSAI Speech, 1980. 19 411

"Prosperity Economics, One Element: Federal Capital Budgeting" delivered 19 412 to the Swiss-American Chamber of Commerce, 5/7/1982 .

"A Federal Capital Budget: An Idea Whose Time Has Come," delivered to 19 413 the Woman's Forum, 7/28/1982 .

Congressional Record, Need for Change in the Federal Budget System, "A 19 414 Federal Capital Budget: An Idea Whose Time Has Come", 8/3/1982 .

- Page 39 - David J. Mahoney papers C. Speeches

Vital Speeches of the Day: "A Federal Capital Budget: An Idea Whose Time 19 415 Has Come", 9/1/1982 .

Oral and Written Statements before the Economic Development 19 416 Subcommittee of the Committee of Public Works and Transportation, US House of Representatives, 9/21/1982 .

"Business and Diplomacy: The Need for Cooperation" at the Fletcher School 19 417 of Law and Diplomacy, Tufts University, 10/28/1982 .

Speech Authored : "Financing Federal Capital Investments: A Project- 20 418 Specific Approach" for "Toward a Reconstruction of Federal Budgeting", 12/2/1982 .

Remarks Upon Accepting The Spirit of the City Award of the Cathedral 20 419 Church of St. John the Divine, NYC, 12/2/1982 .

Statement before the Taskforce on Capital Resources and Development of 20 420 the Committee on the Budget US House of Representatives, 3/7/1983 .

Speech Delivered to the Securities Industry Institute, 3/17/1983 . 20 421

Statement before the Committee on Environment and Public Works US 20 422 Senate, 4/18/1983 .

Remarks as Prepared for before the Symposium on Capital Budgeting and 20 423 US Infrastructure, DC, 4/18/1983 .

Speech at NYU's Business Forum, 4/19/1983 . 20 424

Congressional Record: Speech on "In Support of Capital Budgeting", 20 425 7/21/1983 .

- Page 40 - David J. Mahoney papers C. Speeches

"Business Has a New Bottom Line" to the Sales Executive Club of New 20 426 York, 9/7/1983 .

Speeches Given at Harvard Mahoney Neuroscience Institute Events, 20 427 1/22/1991 - 10/23/1996 .

Remarks for Press Conference Announcing the Dana Consortium on 20 428 Memory Loss and Aging, 2/17/1993 .

Remarks for Decade of the Brain Lecture Series at the Library of Congress, 20 429 3/18/1993 .

Remarks Press Conference for Dana Alliance for Brain Initiatives, 20 430 4/27/1993 .

"The Coming Breakthroughs of Brain Science" An Address to the American 20 431 Academy of Neurology, 4/28/1993 .

Remarks Dana Alliance for Brain Initiatives Alzheimer's Press Briefing, 20 432 6/10/1993 .

Remarks at Institute of Medicine, New York Academy of Medicine, 20 433 6/15/1993, 11/16/1995 .

"Genes and the Brain": Address at Long Island University, 8/28/1993 . 20 484

Closing Remarks for Harvard Mahoney Neuroscience Institute, 9/28/1993 . 20 435

Remarks on Dana Consortium on the Genetic Basis for Manic Depressive 20 436 Illness, 10/12/1993 .

Remarks at the Charles A. Dana Awards Dana Awards Dinner Scenario and 20 437 Script, 1993-1996.

- Page 41 - David J. Mahoney papers C. Speeches

Remarks at the Dana Consortium on Language-Based Learning Disorders, 21 438 3/8/1994 .

Remarks at Washington University Imaging Center Dedication, 11/10/1994 . 21 439

Remarks at the American Neurological Association's Past President's 21 440 Dinner, 10/22/1995 .

Welcoming Remarks at the Public Forum "Successful Aging and the Brain", 21 441 10/25/1995 .

Remarks at the DABI/ Society for Neuroscience Public Forum: "A Lifetime 21 442 of Brain Fitness", 11/12/1995 .

Commencement Address at Rutgers, New Brunswick, "The Centenarian 21 443 Strategy", 5/16/1996 .

Remarks American Health Foundation Dinner, 10/7/1996 . 21 441

Remarks at Columbia University' Dean's Award Acceptance, 11/21/1996 . 21 445

Remarks for AAN National Conference on Stroke Education and Treatment, 21 446 3/20/1997 .

Remarks at Brain Awareness Week Reception, 3/18/1998 . 21 447

Palm Beach Atlantic College: "The Brain-Body Attitude" Commencement 21 448 Address, 5/2/1998 .

Remarks at Brown University, 10/8/1999 . 21 449

Remarks: "A Salute to the First Ladies: Voices for a Healthy America," 21 450 Charles Dana Foundation, 10/26/1999 .

- Page 42 - David J. Mahoney papers III. Events

Remarks at Dinner-Discussion "A Window of Opportunity: Children and the 21 451 Developing Brain" Dana Alliance and Woodrow Wilson Center, undated .

18th Annual Charles Evans Hughes Award Dinner- National Conference of 21 452 Christians and Jews Address, undated .

"Business and Government": Speech on Minority Employment, undated . 21 453

Speech File for Book, undated . 21 454

Sacred Heart University Commencement Speech, undated . 21 455

III. Events, 1968-1998. 6 boxes. Series Description

The "Events" series is broken into three subseries. The first, "Bilderberg Meetings," contains materials related to Mahoney’s attendance at Bilderburg Conferences in 1981 in Burgenstock, Switzerland, and again in 1982, in Sandefjord, Norway. Material types present in this subseries include papers prepared and presented on a number of matters related to the international relations and economics. Practical information on the Bilderburg Conferences, such as seating charts, hotel accommodations, and lists of attendees, are also present.

Subseries B, "Business and Award Dinners," contains materials related to award dinners held by or honoring David Mahoney, such as the Congressional Medal of Honor Society Patriots Award Dinner honoring David J. Mahoney, and The Boys Club of New York: All Sport Halls of Fame dinners. Also included are event materials related to Mahoney’s philanthropic involvement in health and neuroscience organizations, such as The Phoenix House, the Harvard Mahoney Institute for Health Maintenance, and both Dana Consortium and Dana Alliance events. Types of material include event programs, guest lists, and transcripts.

Subseries C, "Private Parties," focus on three major party events that were hosted by Hillie and David Mahoney. They include: the Mahoney’s St. Patrick Day Party, the Septemberfest Party, and the Mahoney Milestone Weekend. The Mahoney Milestone Weekend was held in honor of both David and

- Page 43 - David J. Mahoney papers A. Bilderberg Meeting

Hillie’s birthdays, as well as their twentieth wedding anniversary. It took place in July of 1998 and was held at the Beau-Rivage Palace Hotel in Lausanne, Switzerland. The Mahoney Milestone Weekend also coincided with the publication of David’s second book, The Longevity Strategy, and the gathering was used as a forum for him to touch upon his work furthering neurological research. Material types for this third subseries include invitations, lists of invitees, schedules, menus, and event programming.

A. Bilderberg Meeting.

Box Folder

Bilderberg Meeting: Meeting and Hotel Information, 1978-1982. 22 456

Bilderberg Meeting: Burgenstock Conference Paper: "Obstacles to the 22 457 Effective Coordination of Western Policies" by the Hon. George W. Ball, Lehman Bros., 5/1981 .

Bilderberg Meeting: Burgenstock Conference Paper: "Russia and the West 22 458 in the Eighties: Subject A of the Agenda" by Rt. Hon.. Denis W. Healey, Member of Parliament, 5/1981.

Bilderberg Meeting: Burgenstock Conference Paper: "Dealing with the 22 459 Soviet Union in the 1980's" by Hon. Malcolm Toon, US Ambassador to Israel, USSR, Yugoslavia and Czechoslovakia, 5/1981.

Bilderberg Meeting: Burgenstock Conference Paper: "Obstacles to the 22 460 Effective Coordination of Western Policies" by Gaston E. Thorn, 5/1981.

Bilderberg Meeting: Burgenstock Conference Paper: "The Soviet Union 22 461 and East Europe: Their Problems, Contradictions and perspectives" by Prof. Wolfgang Leonard, 5/1981 .

Bilderberg Meeting: Burgenstock Conference Paper: "Economic Problems 22 462 of the Industrial Democracies: A View from the United States" by Herbert Stein of The American Enterprise Institute, 5/1981.

- Page 44 - David J. Mahoney papers B. Business and Award Dinners

Bilderberg Meeting: Burgenstock Conference Paper: "How Can the Western 22 463 Economies Put Their House in Order?" by Dr. Alfred Herrhausen, Managing Director, Deutsche Bank AG, 5/1981.

Bilderberg Meeting: Burgenstock Conference: Panel on International 22 464 Economic Issues by Emile van Lennep, 5/1981 .

Bilderberg Meeting: Burgenstock Conference: DJM Handwritten Notes, 22 465 5/1981 .

Bilderberg Meeting: Burgenstock Conference: Attendees, Seating Charts, 22 466 5/16/1981 .

Bilderberg Meeting: Sandefjord Conference: Attendees, Seating Chart, 22 467 5/14/1982 - 5/16/1982 .

Bilderberg Meeting: Sandefjord Conference: Lists of Participants, 4/1/1982 - 22 468 6/1982 .

Bilderberg Meeting: Sandefjord Conference Paper: "Tensions in European- 22 469 American Relations Session III: The Regan Administration on the Middle East: Issues at Stake" by Herman Frederick Elits, 5/1982 .

B. Business and Award Dinners.

Box Folder

Canada Dry Gala Ball Held at United Nations in Honor of David J. 22 470 Mahoney, 7/1968 - 1/1969 .

David J Mahoney Business Award Dinners and Guest Lists, 9/3/1968 - 22 471 4/4/1975 .

- Page 45 - David J. Mahoney papers B. Business and Award Dinners

American Revolution Bicentennial Commission: Reports and Resolution, 22 472 7/6/1970 - 1972, undated.

Congressional Medal of Honor Society Patriots Award Dinner Honoring 22 473 DJM, 4/27/1972 .

Shenyang Acrobatic Troupe of the People's Republic of China, 4/1973. 22 474

Horatio Alger Award, 9/16/1977 . 23 475

The Boys Club of New York: All Sport Halls of Fame Dinners: 1977 - 1980, 23 476 11/2/1977 - 10/29/1980, undated.

Phoenix House Events, 1977-1978. 23 477

Phoenix House Tribute to Peter G. Peterson, 3/1978-4/17/1983. 23 478

Healthy America Dinner. 23 479

Gertrude Zimand Award: June 11 National Child Labor Committee 23 480 Luncheon, 6/6/1980 .

Junior Achievement Award Dinner: Waldorf Astoria, 6/23/1980 . 23 481

Flame of Truth Award: "In Tribute to David J. Mahoney", 10/1980 . 23 482

Norton Simon Inc in the 1980's: 1980 Board Meeting, 4/1980 - 5/1980 . 24 483

Mahoney Institute for Health Maintenance: Dedication Dinner, 10/7/1980 . 24 484

NSI Government Relations Conference- Unedited Transcripts, 1981-1982. 24 485

NSI Government Relations Conference Planning and Event Materials, 24 486 1981-1982.

- Page 46 - David J. Mahoney papers C. Private Events

Salomon Brothers Inc.: Executive Seminar, 4/29/1982 . 25 487

Conference Board Symposium Federal Budget Reform: "Toward a 25 488 Reconstruction of Federal Budgeting: A Public Policy Research program", 12/8/1982 .

Securities Industries Association Meeting in Philadelphia, 3/17/1983 . 25 489

"Moods and Music" Eleanor Naylor Dana Charitable Trust PBS Special, 25 490 5/6/1989 .

Dana Consortium on Memory Loss and Aging Press Conference, 25 491 2/17/1993 .

Dana Alliance for Brain Initiatives Press Conference: The Coming 25 492 Breakthroughs of Brain Science, 4/27/1993 .

Palm Beach Atlantic College American Free Enterprise Day Award 25 493 Presented to DJM, 11/2/1994 .

Palm Beach Atlantic College Commencement 1997, 4/26/1997 . 25 494

C. Private Events.

Box Folder

Mahoney's Saint Patrick's Day Party: 1976, 3/17/1976 . 26 495

Mahoney's Saint Patrick's Day Party: 1977, 3/17/1977 . 26 496

Mahoney's Saint Patrick's Day Party: 1979, 3/16/1979 . 26 497

Mahoney's Saint Patrick's Day Party: 1981, 3/17/1981 . 26 498

Mahoney's Saint Patrick's Day Party: 1985, 3/25/1985 . 26 499

- Page 47 - David J. Mahoney papers C. Private Events

Mahoney's Septemberfest Party: 1977, 9/3/1977 . 26 500

Mahoney's Septemberfest Party: 1981, 9/5/1981 . 26 501

Mahoney's Septemberfest Party: 1982, 9/4/1982 . 26 502

Laurie and Ross Johnson's 5th Wedding Anniversary Party Hosted by DJM, 26 503 3/6/1979 .

William Safire's 50th Birthday Party Hosted by DJM, 12/18/1979 . 26 504

DJM's 60th Birthday Party: Planning Book, 5/1983 . 26 505

DJM's 60th Birthday Party: Planning and Invitations, 5/16/1983 . 26 506

Mahoney Christmas Gifts and Cards, 1983-1985. 26 507

Mahoney Milestone Weekend: Invitations, 7/1998 . 27 508

Mahoney Milestone Weekend: Attendee Lists, 7/1998 . 27 509

Mahoney Milestone Weekend: Weekend Seating Charts, 7/1998. 27 510

Mahoney Milestone Weekend: Hillie Mahoney's Planning Notes, 7/1998 . 27 511

Mahoney Milestone Weekend: Billing. 27 512

Mahoney Milestone Weekend: Schedules, Event Programs and Memos, 27 513 7/1998 .

Mahoney Milestone Weekend: Beau-Rivage Palace Guest Information 27 514 Packets, 7/1998 .

- Page 48 - David J. Mahoney papers IV. Publicity and Clippings

Mahoney Milestone Weekend: Brain-Body Institute Symposium Dinner 27 515 Planning, 7/26/1998 .

Mahoney Milestone Weekend: Gifts and Contributions, 8/1998 - 9/1998 . 27 516

IV. Publicity and Clippings, 1951-2000. 11 boxes. Series Description

This series consists of nearly fifty years of press on or related to David J. Mahoney and is broken into three subseries. Subseries A, "Biographies and Curriculum Vitae," consists of biographical profiles on Mahoney for use in corporate publications. It begins with a profile written in 1964, when he was Executive Vice President of Colgate-Palmolive. The last, written in 1997, was used for a press release for the Charles A. Dana Foundation. Subseries B, "Publicity Reports," contains a number of official compiled releases from the Canada Dry Corporation and Norton Simon Inc.'s Communications Department. The NSI Publicity Reports include coverage of Mahoney’s business trips to China in 1972 and Russia in 1973. There is a full publicity report on press coverage of Confessions of a Street Smart Manager by the Betsy Nolan Group Inc., as well as report materials on award dinners at which Mahoney had been honored.

The last subseries, "Clippings," includes articles written on David J. Mahoney’s business and personal life. Article topics are varied and include reporting on such diverse subjects as NSI’s market performance, Mahoney being crowned “One of the Top Ten U. S. Toughest Bosses” in 1979 and 1980 by Fortune Magazine and others, his appearance in Avis’ 1982 and 1983 marketing campaigns, and the attention he generated in being one of the first executives to be paid over $1 million a year. There are also lighter, more personal articles in the series, such as Women's Wear Daily’s April 1972 profile of Mahoney and his first wife, Bobbie, titled, "Full of Mahoney." In 1975, after Bobbie’s death, Harper's Bazaar featured Mahoney as one of business’ top "Eight Eligible Men." In an undated article, most likely from the 1970s, Mahoney made Playboy Magazine’s "Playboy's First Best-Dressed List."

Other notable articles include: "The Executive Addict," from the 24 June 1985 issue of Fortune Magazine and "Using Our Brains," an essay on David J. Mahoney by William Safire published in The New York Times on 18 May 1995. Towards the end of the series, press coverage of his involvement as

- Page 49 - David J. Mahoney papers A. Biographies and Curriculum Vitae

Chairman of the Board for the Charles A. Dana Foundation and the Eleanor Naylor Dana Charitable Trust can be found.

A. Biographies and Curriculum Vitae.

Box Folder

DJM's Biographies and Curriculum Vitae, 6/2/1964 - 1966 . 28 517

"Who's Who" Publication, US and Canada: DJM Submission Material, 28 518 1/13/1966 - 5/18/1972 .

DJM's Biographies and Curriculum Vitae, 1968-1975. 28 519

DJM 1982 Biography and Biographical Resource Information: By Lucie 28 520 Adam of NSI, 1968-1975.

DJM Biography for Congressional Medal of Honor Society Patriot's Award, 28 521 1972.

DJM Biography Board Affiliations Past and Present, 1/1973 - 6/28/1979, 28 522 undated.

DJM's Activities and Honors, 6/1974 . 28 523

DJM's Biographies and Curriculum Vitae: 1976-1980, 1976-1980. 28 524

DJM's Biographies and Curriculum Vitae: 1981-1982, 1981-1982. 28 525

DJM's Biographies and Curriculum Vitae: 1983-1985, 7/15/1983 - 1985 . 28 526

DJM Biography: 1997, 6/27/1997 . 28 527

- Page 50 - David J. Mahoney papers B. Publicity Reports

B. Publicity Reports.

Box Folder

Publicity File: David J. Mahoney, Canada Dry Corporation, 11/1966 - 28 528 6/1968 .

General Interest Clips, Norton Simon, Inc.: From the NSI Communications 29 529 Department, 6/1971 - 7/1971 .

News About Norton Simon, Inc. Fiscal Year 1971, 1971. 29 530

Corporate Social Responsibility Clips from the NSI Communications 29 531 Department, 1971.

NSI Publicity Report: David J. Mahoney Press Packet, 1972-1978. 29 532

NSI Publicity Report: David J. Mahoney Press Packet, 2/1972 - 6/1974 . 29 533

NSI Publicity Report: David J. Mahoney and NSI Press Packet, 5/1972 - 29 534 6/1973 .

Press Coverage David Mahoney's Trip to China, November 1972, 11/1972 . 29 535

Publicity of NSI Sponsored Event: Shenyang Acrobatic Troupe of the 29 536 People's Republic of China, 4/1973 .

Press Coverage David Mahoney's Trip to Russia, June 1973, 6/1973 . 29 537

Publicity Reports on Avis Acquisition by NSI, 5/18/1977 - 8/9/1977 . 29 538

Publicity Report: American Health Foundation Dinner, Fund for Higher 30 539 Education "Flame of Truth Award" Dinner, Boys Club of New York, All Sports Halls of Fame Dinner, 10/1980 .

- Page 51 - David J. Mahoney papers C. Clippings

Publicity Report on "Confessions of a Street Smart Manager" by the Betsy 30 539 Nolan Group Inc., PR, 6/9/1988 .

Press Packets for "Confessions of a Street Smart Manager", 1988. 30 541

Selected Newspaper Coverage of the 25th Anniversary of Nixon's 30 542 Inauguration and Opening of the Center for Peace and Freedom, 1/20/1994 .

"A Salute to the Nation's First Ladies: Voices for a Healthy America" Media 30 543 Report, 12/20/1999 .

C. Clippings.

Box Folder

Press Coverage: 1951 - 1959, 11/16/1951 - 8/1959 . 31 544

US Radio Magazine: "Good Humor and Spot Radio: Portable Partners", 31 545 8/1959 .

Press Coverage: 1960 - 1965, 10/1960 - 6/4/1965 . 31 546

US Radio Magazine: "The Good Humor Man", 4/1961 . 31 547

Madison Avenue Magazine: "Colgate-Palmolive's David J Mahoney", 31 548 10/1961 .

Press Coverage: 1966 - 1967, 5/14/1966 - 8/5/1967 . 31 549

The Gallagher Report: A Confidential Letter to Advertising, Marketing, and 31 550 Media Executives , 1/4/1967-4/12/1987 .

Business Week Magazine: "New Ginger at Canada Dry", 8/5/1967 . 31 551

Press Coverage: 1968, 1968. 31 552

- Page 52 - David J. Mahoney papers C. Clippings

Press Coverage: 1969, 1/1969 - 8/1969 . 31 553

Press Coverage: 1969, 9/1969 - 12/1969 . 31 554

Los Angeles Times Interview with David J. Mahoney by Arelo Sederburg, 31 555 5/16/1969 - 5/29/1969 .

McCall Patterns: "David J. Mahoney: A Profile", 1969. 31 556

Press Coverage: 1970, 1970. 32 557

Press Coverage: 1971, 1971. 32 558

Wall Street Reports: "Food Processing Industry: Norton Simon, Inc.", 32 559 8/1971 .

Fortune: "New York: The Business Leadership State" Advert Section 32 560 Featuring David J. Mahoney, 12/1971 .

Fortune : "Those Throbbing Headaches on Madison Avenue", 2/1972 . 32 561

Forbes: "Dave Mahoney Puts His Imprint on Norton Simon, Inc.", 32 562 2/15/1972 .

Ad Beat Magazine: WHN, NY Radio Interview with David J Mahoney 32 563 Transcript, 4/16/1972 .

Barbara Walters Interview with DJM on the Today Show Transcript, 32 564 4/27/1972 .

Women's Wear Daily: "Full of Mahoney" DJM Profile, 4/28/1972 . 32 565

Harper's Magazine: Bi-Centennial Blues: The Planners May be the Death of 32 566 the Party, 7/1972 .

- Page 53 - David J. Mahoney papers C. Clippings

Newspaper Coverage of DJM and NSI's Attending Canton Fair in China for 32 567 Trade Negotiation, 11/2/1972 - 5/14/1973 .

Fortune: "The Rapid Rise of Your Good Friend Dave Mahoney", 11/1972 . 32 568

Management Today Magazine: "Norton Simon's Catchy Ketchup", 11/1972 . 32 569

Madison Avenue: "NSI: Something More than Just Another In-house 32 570 Agency?", 11/1972 .

Vogue Paris: "A Movie Star?" DJM Profile, circa 1972 . 32 571

Press Coverage: 1972, 1972. 32 572

David Susskind Show: David J. Mahoney Interview Transcript on China 32 573 Visit and Trade Negotiations, 1/1973 .

Press Coverage of DJM and NSI's Sponsoring Shenyang Acrobatic Troupe, 32 574 1/1/1973 - 4/14/1973 .

Congressional Record: "Shenyang Acrobatic Troupe", 3/27/1973 . 32 575

The New York Times: "Chinese UN Diplomats Turn Out for Preview Fete at 32 576 Museum", 3/29/1973 .

The New York Post: " The Art of the Party", 3/31/1973 . 33 577

New York Sunday News: "Liquor Warm and So Is US, Peking Feeling" 33 578 Shenyang Reception at Met Museum, 4/1/1973 .

Press Coverage on NSI and DJM's Public Opinion Survey on US/ China 33 579 Trade Relations, 5/1/1973 .

- Page 54 - David J. Mahoney papers C. Clippings

Town and Country Magazine: "Those Dynamic Men at the Top…", 33 580 5/1/1973 .

Press Coverage of DJM's 1973 Visit to USSR, 6/1/1973 . 33 581

Newspaper and Magazine Articles Covering DJM's 1973 Business Trip to 33 582 Russia, Talks with USSR's Sojuzplodoimport, 6/7/1973 - 6/20/1973 .

Ad Age: "The Deadly Quest for Safety" Draft Copy, 6/28/1973 . 33 583

Les Informations: "David Mahoney: Un Sorcier Du Marketing", 9/1973 . 33 584

DJM, Sales Executive Club at the Waldorf, Articles on "Business is to 33 585 Blame" Survey, 9/8/1973 - 9/13/1973 .

Fortune: "In Cosmetics The Old Mystique is No Longer Enough", 10/1973 . 33 586

Press Coverage of Halston at Versailles 1973 American-French Fashion 33 587 Show, 11/1973 .

Press Coverage: 1973, 1973. 33 588

The New York Times: "Will the Real Norton Simon Please Stand Up?", 33 589 6/18/1974 .

Advertising Age: "Norton Simon Inc.", 8/26/1974 . 33 590

The New York Times: "Norton Simon Dividend Rise", 11/13/1974 . 33 591

Advertising Age: "NSI Says New Product Moratorium at Hunt-Wesson May 33 592 be Over", 11/18/1974 .

Investors Chronicle: "Norton Simon: What's Under the Makeup?", 33 593 11/22/1974 .

- Page 55 - David J. Mahoney papers C. Clippings

Press Coverage of "Simon Files Offering", 11/22/1974 - 12/11/1974 . 33 594

Press Coverage of Norton Simon Profit Earnings, 11/1974 . 33 595

Management Today : "The Cosmetics Facelift", 12/1974 . 33 596

Press Coverage: 1974, 1974. 33 597

Barron's: "Investment News and Views: Norton Simon Outlook Favors 33 598 Fresh Profits Peak", 1/20/1975 .

Women's Wear Daily: "Profits Increase at Norton Simon", 1/24/1975 . 33 599

Los Angeles Times: "Hunt, Max Factor, Aid Norton Simon", 1/24/1975 . 33 600

Los Angeles Herald Examiner: "Norton Simon Posts Records", 1/24/1975 . 33 601

Press Coverage of DJM Receiving Colonel I. Robert Kriendler Leatherneck 33 602 Award, 4/1/1975 .

Financial World Magazine: People Feature Article on DJM, 4/9/1975 . 34 603

The Wall Street Journal: Wall Street Transcript: "Executive's Corner", 34 604 6/2/1975 .

Press Coverage of Norton Simon Profit Earnings, 7/1975 - 8/1975 . 34 605

San Francisco Chronicle: "Names That You Know", 7/26/1975 . 34 606

Harper's Bazaar Magazine: "Eight Eligible Men" Featuring DJM, 8/1975 . 34 607

Los Angeles Times: "Norton Simon Has Record Fiscal '75", 8/13/1975 . 34 608

- Page 56 - David J. Mahoney papers C. Clippings

The New York Times, New York Daily News, Women's Wear Daily, New 34 609 York Post, 8/13/1975, 10/24/1975 .

Los Angeles Herald Examiner: "Simon Net Jumps 20% in Quarter", 34 610 8/13/1975 .

The New York Times: "Executives, Seasonally Adjusted" Featuring David J 34 611 Mahoney, 8/17/1975 .

Barron's New York: "Speaking of Dividends", 8/18/1975 . 34 612

Women's Wear Daily: "Michael Korda: A Study in Power" Book Profiling 34 613 David J Mahoney, 8/26/1975 .

Nikkei Sangyo Shimbun Newspaper (Japanese): "Norton Simon: Devoted to 34 614 Production and Sales of Consumer Goods", 9/9/1975 .

Financial World: "Norton Simon's Winning Ways: Mahoney Succeeds by 34 615 Sticking to Game Plan", 10/1975 .

Women's Wear Daily: "NSI's Mahoney Makes Dollars and Scents", 34 616 10/17/1975 .

The Wall Street Journal: Wall Street Transcript Interview with DJM, 34 617 10/17/1975 - 12/1/1975 .

New York University Press Release: "Corporate Executive and Federal 34 618 Judge Elected Trustees of NYU Board", 10/27/1975 .

Press Coverage of Norton Simon Inc.'s Stockholder Meeting, 11/1975 . 34 619

Press Coverage: 1975, 1975. 34 620

Reuters, Dow Jones Coverage: 1976, 1976. 34 621

- Page 57 - David J. Mahoney papers C. Clippings

Philadelphia Evening Bulletin: "Mahoney: Corporate Charmer, Energetic 34 622 Emperor", 3/18/1976 .

The New York Times: "Pay of Executives Trails Superstars", 4/26/1976 . 34 623

People Magazine Norton Simon Bio: "Out of Empire Building and Personal 34 624 Crises Emerges a Mellowed Norton Simon", 5/31/1976 .

Fortune : "Betting on Brand Names", 5/1976 . 34 625

University of Pennsylvania Press Release: "David J. Mahoney Elected to 5 34 626 Year Term as Trustee of the University of Pennsylvania", 6/4/1976 .

Dun's Review Magazine: "The Alchemy at Norton Simon", 6/1976 . 34 627

United States Investor: "Diversified Consumer Products Firm Sees Further 34 628 Earnings Gains This Year".

New York City Area Press Covering David J Mahoney as Chairman of All 34 629 Sport Hall of Fame Dinner, 12/1976 .

Press Coverage: 1976, 1976. 34 630

Women's Wear Daily: "Mahoney Giving Up Presidency of NSI", 2/16/1977 . 35 631

Press Coverage: Mahoney as "Gamesman", 3/11/1977 - 5/23/1977 . 35 632

New York Times, Washington Post, Wall Street Journal, LA Times:"You're 35 633 Not Alone, Mr. President" Full Page Ad from David Mahoney, 4/20/1977 .

Press Coverage of NSI Acquiring AVIS, Inc., 6/6/1977 - 7/28/1977 . 35 634

Business Week Magazine: "Companies: How Norton Simon Latched Onto 35 635 AVIS, Inc.", 7/11/1977 .

- Page 58 - David J. Mahoney papers C. Clippings

Wall Street Journal: "Master Marketer: Norton Simon's Chief is Likely to 35 636 Prod AVIS to Try Harder", 7/20/1977 .

New York Magazine: "AVIS's New Wizard: The Slickest Executive in 35 637 Town", 7/25/1977 .

"NSI Manager: Special Supplement" on Norton Simon's Acquisition of 35 638 Avis, Inc., 7/1977 .

Black Enterprise Magazine: "E.E.O.: 'Corporate America Would Do Well to 35 639 Follow NSI's Lead", 9/1977 .

Press Coverage of DJM as Chairman of All Sports Hall of Fame Dinner, 35 640 11/1977 .

Press Coverage: 1977, 1977. 35 641

The Beta Theta Pi: "Is David Mahoney Industry's New 'Master Marketer'?", 35 642 Spring 1978 .

Good Packaging: "Norton Simon Inc. International Marketer of Branded 35 643 Consumer Products", 5/1978 .

Redbook: "Look Who's For the ERA!", 9/1978 . 35 644

Press Coverage: 1978, 1/1978 - 12/1978 . 35 645

Vision: Transcript of a Personal Interview with David J Mahoney. 35 646

Vision: "David Joseph Mahoney's Rise From Mailroom to Boardroom", 35 647 1/1979 .

Dun's Review Magazine: "Handwriting and Hiring" Featuring DJM, 3/1979 . 35 648

- Page 59 - David J. Mahoney papers C. Clippings

Press Coverage on DJM and Decreasing Minority Unemployment, 4/1979 . 35 649

Fortune: "Those Business Hunches are More than Blind Faith" featuring 35 650 DJM, 4/26/1979 .

Institutional Investor: "The Art of the Business Breakfast", 8/1979 . 35 651

Forbes : "The Power of Positive Thinking" Profile of DJM, 8/20/1979 . 35 652

Press Coverage of DJM as One of the Top Ten US Toughest Bosses, 1979. 35 653

Press Coverage: 1979, 1979. 35 654

Business Week : Transcript of DJM Interview by Alise Priest and Sandra 35 655 Rifkin, 2/13/1980 .

Business Horizons Journal Article: "Profiles of the 801 Men and 1 Woman 35 656 at the Top" Featuring DJM, 2/1980 .

Press Coverage of David J. Mahoney at the Princess Daisy Ball in NYC, 35 657 4/1980 - 5/1980 .

Business Week Magazine: "Norton Simon Inc.'s David Mahoney: Frustration 38 658 and Turmoil Plague a Marketing Prodigy", 4/7/1980 .

Fortune: "The Ten Toughest Bosses" Featuring DJM, 4/21/1980 . 36 659

The New York Times and Los Angeles Times: Norton Simon Museum Sale 36 660 of Art is Challenged, 5/9/1980, 5/17/1980 .

New York Daily News: Suzy Says Column Featuring David J. Mahoney, 36 661 1/1980 .

New York Post Coverage of David J Mahoney, 1/1980 . 36 662

- Page 60 - David J. Mahoney papers C. Clippings

Press Coverage: 1980, 1980. 36 663

Articles on NSI Written by Milt Moskowitz, Columnist, 1/14/1981 - 36 664 2/4/1981 .

Wall Street Journal: "Foreign Earnings of US Multi-nationals are Down…", 36 665 2/13/1981 .

Business Week Magazine: "Executive Compensation Survey", 5/11/1981 . 36 666

Women's Wear Daily: DJM, Halston, and NSI Coverage, 6/1981 - 10/1981 . 36 667

Across the Board, The Conference Board Magazine: "The Crucible: Out of 36 668 the Great Depression, Tycoons", 6/1981 .

Press Coverage on the Book, The Chairman, Based on DJM, 6/1981 . 36 669

Business Week Magazine: Corporate Finance: Turning Sour on Norton 36 670 Simon", 7/27/1981 .

New York Post: Page Six on NSI and David J Mahoney, 1981. 36 671

Articles on John Jacob: Chief of National Urban League, 12/1981 . 36 672

Press Coverage: 1981, 1981. 36 673

New York Magazine: "Power Breakfasts" featuring DJM, 4/12/1982 . 36 674

Financial Times: "The Uneasy Reagan Loyalists", 5/10/1982 . 36 675

Forbes: "The Smell of Greasepaint", 8/16/1982 . 36 676

Los Angeles Times: "Executive Pay Often Outstrips Performance", 36 677 8/22/1982 .

- Page 61 - David J. Mahoney papers C. Clippings

Dun's Review : "The Managers" DJM AVIS Campaign, 9/1982 . 36 678

US News and World Report : "To Rebuild America - $2.5 Trillion Job", 36 679 9/27/1982 .

The Washington Post Parade Magazine: "Why the Rich Hide", 10/17/1982 . 36 680

Newsday: "When the Boss Goes Before the Camera", 10/18/1982 . 36 681

Press Coverage of David J. Mahoney's Avis Ad Campaign, 1/1982 . 37 682

Advertising Age: Ad Follies 1982, 1/1982 . 37 683

Press Coverage: 1982, 1982. 37 684

Norton Simon Inc. News, 10/18/1982 - 12/27/1982 . 37 685

New York Magazine: "Winners and Sinners of 1982" Positive Review of 37 686 AVIS Campaign, 12/27/1982 - 1/3/1983 .

Ad Week : "Bad-vertising Report" on AVIS, 1/1983 . 37 687

Norton Simon Inc. News, 1/3/1983 - 2/22/1983 . 37 688

People : "David Mahoney: Avis' Man in the Driver's Seat...", 1/31/1983 . 37 689

Fortune: "The Incredible Shrinking Norton Simon", 3/7/1983 . 37 690

Fortune: "The Rumble in Rental Cars", 3/7/1983 . 37 691

Success: "Life at the Top with AVIS Chief David Mahoney", 3/1983 . 37 692

Forbes: "The Forbes Sales 500", 5/9/1983 . 37 693

- Page 62 - David J. Mahoney papers C. Clippings

Advertising Age: "Norton Simon's David Mahoney: The Street Fighter as 37 694 Corporate Leader- and TV Salesman", 5/23/1983 .

Time Magazine: "Private Lives: Mahoney Eyes Norton Simon", 6/20/1983 . 37 695

Newsweek : "Buying His Own Company", 6/20/1983 . 37 696

Norton Simon Inc. News: Mahoney Bids on NSI, 6/22/1983 . 37 697

Fortune : "David Mahoney's Two Hats", 7/11/1983 . 37 698

Norton Simon Inc. News: Esmark Buys NSI, Mahoney Resigns, 7/22/1983 . 37 699

Press Coverage: 1983, 1983. 37 700

Vanity Fair: "Deals I: NSI and DJM". 37 701

Confessions of a Street Smart Manager: Research Articles for Book, 37 702 10/8/1984 - 4/15/1987 .

Press Coverage: 1984, 1984. 37 703

Fortune : "The Executive Addict", 6/24/1985 . 37 704

Press Coverage: 1985, 1985. 37 705

Donald Rumsfeld Press Packet, 1986. 37 706

Press Coverage of WR Grace and Co. Selling to Mahoney and GRM Group, 38 707 1986.

Fortune : "Companies that Float from Owner to Owner", 4/28/1986 . 38 708

Press Coverage: 1986, 1986. 38 709

- Page 63 - David J. Mahoney papers C. Clippings

Confessions of a Street Smart Manager: Press Coverage and Book Reviews, 38 710 12/11/1987 - 9/20/1988, Undated .

Penn Medicine Magazine: "Finding Channels", Fall 1987 . 38 711

Dana Alliance for Brain Initiatives Press Coverage, 1993. 38 712

Press Coverage Involving David J Mahoney Quote or Mention, 1994. 38 713

Press Coverage Involving David J Mahoney Quote or Mention, 1995. 38 714

New York Times: "Using Our Brains" Essay on David J Mahoney by 38 715 William Safire, 5/18/1995 .

Press Coverage Involving David J Mahoney Quote or Mention, 1996. 38 716

Press Coverage Involving David J Mahoney Quote or Mention, 1997. 38 717

Palm Beach Daily News: "Foundation Seeks to Unravel Brain's Mysteries", 38 717 2/23/1997 .

Palm Beach Illustrated: "Reason for Being" DJM on Brain Science, 5/1997, 38 719 6/1997 .

The Longevity Strategy Press Coverage and Book Reviews, 3/20/1998 - 38 720 2/8/2000 .

Mahoney Milestone Weekend: Press Coverage, 7/1998 - 4/1999 . 38 721

Press: undated articles. 38 722

Forbes Interview by Phyllis Berman, Associate Editor with DJM, undated . 38 723

Reuters News Wire: "Norton Simon Confident for Year", undated . 38 724

- Page 64 - David J. Mahoney papers V. Business Records

DJM Featured in Playboy Magazine Article: "Playboy's First Best-Dressed 38 725 List", undated .

Interview with DJM by Colin Marshall Re: Avis, undated . 38 726

Vogue : "The Healthy Life" on Hillie Mahoney by Shirley Lord, undated . 38 727

V. Business Records, 1928-2000. 3 boxes. Series Description

This series is organized chronologically and includes information from Mahoney’s business as well as philanthropic careers. Materials related to Canada Dry include annual reports and historical information. Materials related to NSI include employment contracts for Mahoney, annual reports, shareholder meeting materials and minutes, and agreements related to Esmark’s acquisition of NSI in 1983. There are few materials from after Esmark’s acquisition of NSI, but those included consist of official reports and publications released by the Charles A. Dana Foundation, the Dana Alliance for Brain Initiatives, and the David Mahoney Institute of Neurological Sciences.

Box Folder

Canada Dry Corporation: Historical Materials, Annual Reports, 1928-1945. 39 728

Contract Between David J. Mahoney Inc. and MacManus, John and Adams, 39 729 Inc., 3/1/1956 .

Canada Dry Annual Reports: 1966 - 1967, 3/31/1966 - 3/31/1967 . 39 730

"An Introduction to Norton Simon, Inc.", 1969. 39 731

Norton Simon Inc. Shareholder Reports, 1969-1981. 39 732

Norton Simon Inc., Annual Reports: FYs 1970-1982, 1970-1982. 39 733

- Page 65 - David J. Mahoney papers V. Business Records

Norton Simon Inc.: Financial executives Seminar, 1971-1976. 39 734

Norton Simon Inc., Securities and Exchange Commission: Form 10-K 39 735 Annual Reports: 1976 - 1982, 1976-1982.

Norton Simon Inc.: DJM's Employment Contract Part I, 7/1/1975 . 40 736

Norton Simon Inc.: DJM's Employment Contract Part II, 7/1/1975 . 40 737

Norton Simon Inc.: DJM's Employment Agreements, 7/1/1975-12/1/1980 . 40 738

Norton Simon Board Meeting London, 5/1/1982 . 40 739

Index of Meeting Minutes of the Board of Directors of NSI and the 40 740 Committee of Independent Directors of NSI Re: NSI Esmark Acquisition, 10/11/1982-6/6/1983 .

Contracts and Materials Related to Esmark Inc. Acquisition, 41 741 6/6/1983-12/28/1983 .

Materials Related to Esmark Inc. Acquisition From Wallace L. Cook, 41 742 6/30/1983-7/14/1983 .

Norton Simon Inc.: Compensation Packages Re: Esmark Inc. Acquisitions, 41 743 7/13/1983 .

Norton Simon, Inc.: David J. Mahoney's Termination Agreement, 41 744 7/14/1983 .

Norton Simon Inc. Acquisition by Esmark, Information Prospectus, 41 745 8/17/1983 .

The Charles A. Dana Foundation Report, 1993-1994. 41 746

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The Dana Alliance for Brain Initiatives: Foundation Publications, 41 747 1993-2000.

David Mahoney Institute of Neurological Sciences Publications, undated . 41 748

VI. Photographs, 1923-1999. 17 boxes. Series Description

Loose photographs are mostly in 8x10 format; they have been arranged chronologically and placed into archival photo albums. Photographs that were already contained in albums have been placed into flat boxes, their contents noted on the container list. Highlights from these photo albums in flat boxes include: the 1972 Canada Dry Gala Ball held at United Nations in honor of David J. Mahoney, the Congressional Honor Award Dinner in 1972, American Revolution Bicentennial Celebration Album from 1976 (loose photos capturing Mahoney in his role as ARBC Chairman from 1970 onward can be found in the album marked Box 50), and The Charles A. Dana Awards from 1998. In addition to these albums, which contain strictly photographs, there is a series of albums that function like scrapbooks, in that they contain primarily photographs but also relevant press material. Examples of these include the following titled albums, stored in flat boxes: "David J. Mahoney Inc. Advertising Agency," dated to 1951–1956, and "David J. Mahoney: President and CEO of Canada Dry" from 1966-1968. Within the archival photo albums, there are a number of remarkable events captured. The first album, dated 1923 to 1968, includes shots of Mahoney’s 1968 sponsored Archdiocese Gala Dinner at Century Plaza Hotel with Nixon, in Los Angeles. Contained in the later albums are photographs of Mahoney at the All Sports Hall of Fame Award Dinner with Bob Hope and both the 1980 and 1983 NSI’s Annual Board Meetings held in London.

Box

David J. Mahoney Inc. Advertising Agency, 1951-1956. 42

Canada Dry Gala Ball Held at United Nations in Honor of David J. Mahoney, 1968. 43

David J. Mahoney: President and CEO of Canada Dry, 1966-1968. 44

- Page 67 - David J. Mahoney papers VI. Photographs

Congressional Honor Award Dinner, 1972. 44

Manhattan College Honorary Degree, 5/24/1970 . 45

American Revolution Bicentennial Celebration Album, 1970-1974. 45

Tokyo Trip, 1972. 46

The Second Annual Presentation of The Charles A. Dana Foundation for Pioneering 46 Acheivements, 11/5/1987 .

Palm Beach Atlantic College: American Free Enterprise Award to David Mahoney, 47 11/2/1994 .

Opening of The David Mahoney Center for Brain and Behavior at Columbia University, 47 12/8/1999 .

The Charles A. Dana Awards, 10/26/1998 . 48

Partners in Discovery and Care, A Tribute to The Charles A. Dana Foundation by the 48 Dana-Farber Institute, 5/22/1989 .

1923 to 1969. 49

1970 to 1975. 50

1976 to 1979. 51

1980, 1/1980-5/1980 . 52

1980, 6/1980-12/1980 . 53

1981 to 1982, 1981-1982. 54

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1983 to 1984, 1983-1984. 55

1985 to 1998, 1985-1998. 56

Undated. 57

Oversize, undated . 58

VII. Ephemera. 15 boxes. Series Description

This series contains a number of interesting artifacts from Mahoney’s life. Boxes 62 to 64 include the alphabetized contents of Mahoney’s Rolodex, which was filled with many decades' worth of business, personal, and political contacts. The remainder of the series consists of a number of boxes containing awards and plaques from the various honors Mahoney was presented with during his life. Also included in this series are DVD and VHS recordings of Mahoney’s 60th birthday celebration, his memorial mass (featuring a number of excellent eulogies given by lifelong friends and family), and a recording commemorating his life and celebrating all of his achievements.

Box Folder

DJM's Rolodex: A - Fur, undated . 62

DJM's Rolodex: Gahan - Meyerson, undated . 63

DJM's Rolodex: Mi - Z, undated . 64

Plaques, Commemorative Bicentennial Flags: 4 Items, 1976-1988. 65

Plaques: 3 Items, 1967-1970. 66

Plaques: 3 Items, 1971, 1976, 1978 . 67

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Plaques: 3 Items, 1983, 1994, 1995 . 68

Plaques: 3 Items, 1972, 1985, undated . 69

Award Medals: 8 items, undated . 70

Childhood Documents, Book: "A Tribute to David J. Mahoney Jr.", 71 749, 750 Honorary Degrees, Awards, and Distinctions: 6 items, 1923-2000.

Oversized Documents, Awards, Photographs, Plaques, 1960-2000. 72

Oversized Newspaper Articles, Advertisements, 1970-1998. 73

VIII. Audio and Video. Conditions Governing Access note

Access to original audio/visual materials and computer files is restricted. The Kislak Center will provide access to the information on these materials from duplicate master files. If the original does not already have a copy, it will be sent to an outside vendor for copying. Patrons are financially responsible for the cost. The turnaround time from request to delivery of digital items is about two weeks for up to five items and three to seven weeks for more than five items. Please contact Reprographic Services ([email protected]) for cost estimates and ordering. Once digital items are received, researchers will have access to the files on a dedicated computer in the Van Pelt-Dietrich Library Center. Researchers should be aware of specifics of copyright law and act accordingly.

Box Folder

DVD [RESTRICTED], 1983-2000. 59 1

Box Folder

David J. Mahoney's 60th Birthday Celebration, St. Regis Hotel Roof, New 59 1 York, NY (two copies), 1983 May.

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Highlights of the Life of David J. Mahoney (two copies), 2000 May 1. 59 1

Celebration of David J. Mahoney's Life, St. Edward the Martyr Episcopal 59 1 Church, New York, NY, 2000 May 5.

Memorial Mass for David J. Mahoney, St. Jean Baptiste Roman Catholic 59 1 Church, New York, NY (two copies), 2000 May 17.

VHS [RESTRICTED], 1987-2000. 59 1

Box Folder

David Mahoney Celebration of Life (three copies), 2000. 59 1

A Celebration of the Life of David Mahoney, St. Jean Baptiste Roman 59 1 Catholic Church, New York, NY (three copies), 2000 May 17.

David J. Mahoney Birthday and Golf Shots (VHSC), 1987 May 24. 59 1

Audio Cassette [RESTRICTED], 1968-1998. 60

Box Folder

AARP, Prime Time Radio, David J. Mahoney interview, 1998 March 24. 60 1

AARP, Prime Time Radio, David J. Mahoney interview on The Longevity 60 1 Strategy (four tapes), 1998 March 31.

American Free Enterprise Day Advisory Board, Mr. Bernard Marcus, 60 1 Chairman and CEO of The Home Depot, Palm Beach Atlantic College (two tapes), 1994 November 2.

Cardinal Dinner, 1968 December-1969 February. 60 1

Charles A. Dana Foundation Honorary Degree, MacMillian Hall, Brown 60 1 University (four tapes), 1999 October 8.

- Page 71 - David J. Mahoney papers VIII. Audio and Video

The Dana Alliance for Brain Initiatives, Gray Matters: Aging and the Brain, 60 1 1994.

The Dana Alliance for Brain Initiatives, Dana Dinner (two tapes), 1999 60 1 January 26.

Hospital of the University of Pennsylvania, board luncheon honoring David 60 1 J. Mahoney, 1985 January 18.

Howard Cosell Show, Speaking of Everything, David J. Mahoney interview, 60 1 1988 March 16.

KIEV Radio, Executive Money, David J. Mahoney interview, 1988 60 1 February 1.

Larry King Live, David J. Mahoney interview about The Longevity Strategy, 60 1 1988 February 17.

WCAU Radio, Harry Gross Show, David J. Mahoney interview, 1988 60 1 February 10.

WDVT Radio, Carol Saline Show, David J. Mahoney interview, 1988 60 1 February 11.

WMAQ Radio, Allison McGovern and Tim Cassidy Show, David J. 60 1 Mahoney interview, 1988 February 8.

WPBX, Public Forum, David J. Mahoney interview, undated. 60 1

Z-95 Chicago Radio, David J. Mahoney interview, 1988 March 3. 60 1

- Page 72 - David J. Mahoney papers VIII. Audio and Video

Mahoney Neuroscience Institute Speeches on Audio Cassette 61 [RESTRICTED], 1993-2002.

Box Folder

1993 September 28. 61 1

1994 March 12. 61 1

1994 October 27. 61 1

1995 June 5 - Four tapes, parts 1-4, 1995 June 5. 61 1

1996 October 23 - Three tapes, parts 1-3, 1996 October 23. 61 1

1997 October 23 - Two tapes, parts 1-2, 1997 October 23. 61 1

2000 October 23 - Three tapes, parts 1-3, 2000 October 23. 61 1

2002 October 30 - Four tapes, parts 1-4, 2002 October 30. 61 1

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