International Forum of Human Resource Strategy And

 International Forum of Human Resource Strategy and

Development 2009

Human Resources Management in the Knowledge Economy Era

Jinan City, China 20-22 June 2009

Volume 1 of 2

Editors:

Shoufeng Zhang Henry Zhang Lei Song

ISBN: 978-1-5108-4673-9

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Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY 12571 USA Phone: 845-758-0400 Fax: 845-758-2633 Email: [email protected] Web: www.proceedings.com Content Table

Chapter One: Enterprise HRM Policy Design and Practice

1.1 Company Culture and Its Core Competence Cross-culture Marketing Models of Chinese Multinational Enterprises MA Zongguo 1 The Construction of Human Resource Management System in Small and Medium-sized Private Enterprises GONG Juhong 5 Construction of Enterprise Personnel Recruitment Tactics Based on Person-Culture Fit WANG Weihong 10 Comparisons of Confucianism’s Influence on Enterprise Culture between China and Korea LI Huixian 15 Problems and Measures of Family Enterprises Human Resource Management ZHENG Fengwang 20 Discussion on Establishing Corporation Culture Based on Ability-oriented Management DU Jun 25 Study of Human Resource Management in Private Enterprises KONG Yan 30 Cross-Cultural Management of Chinese Transnational Company Based on Attribution Theory: A Case Study ZHANG Lili 34 Learning Orientation, Knowledge Creation and Performance in Born Global Firm: An Empirical Research in Yangtze River Delta CAO Changxing 40 An Empirical Study on the Validity of Corporate Coaching in China LI Zhiguo 45 Study on Enhancing the Competence of Cross-cultural Human Resources Management for Chinese Internationalized Enterprises — Based on Comparison between Chinese Culture and American Culture SHENG Meijuan 51

1.2 Company Structure and Performance Based Assessment Comparison of Key Issues Study on Perceptions of Organizational Politics CHEN Hong56

The Innovative Research of Entrepreneur’s Performance Evaluation Based on Support Vector Machine MAO Huiyuan 65 Analysis of Coupling Mechanism between Network Competency and Cooperative Innovation GE Baoshan 70 Dynamic Comprehensive Evaluation of Performance of Construction Machinery Listed Companies HUANG Zhaoming 77 Structural Analysis of Health Human Resources in the Suburbs of Wuhan City LIU Bing 84 Relational Analysis between Human Resource and Organizational Performance LI Lihua 101 Constructions of Internal Control Based on Ideas of “Human-oriented” Management WANG Zhuquan 106 New Approach on Employee Self-evaluation and Expert Multilayer Performance Measurement HU Xinghui 112 Bibliometric Study on Dissemination of Management Fashions in China SUN Ming 118 Research on Human Resources Management Mode of China’s Shipping Enterprise MIN Dequan 125 Study Job Capacity in China Forest Industry – Current Situation, Enhancement, Training Program and Sector Prosperity WANG Yufan 132 Performance Evaluating System of Coal Mine LIU Haibin 140 Research on Relation between the Enterprise Performance and the Efficient Team AN Yuxin 146 Research on the Application of Flexible Management to the Human Resources in Universities WANG Yuru 151 The Impact of Team Empowerment and Team Competence on Team Performanc ZHOU Mingjian 155 An Analysis of the Management Problem of "After 90s" Staff in Chinese Private Enterprises LI Hui 160 Exploration of Measurement and Information Disclosure of Human Resource Accounting under the Performance Management PAN Longpin 164 Researching on the Statistical Evaluation Index System of Circular Economy LI Hongguang 170

1.3 Recruitment under Current Financial Crisis The Empirical Study on Employment Orientation of Female College Graduates of 2009 WANG Ping 174 A Study on the Relationship between Employees’ Career Plateau and the Job Effect ZHOU Xinping 182 The Research on Hidden Factors Influencing Successful Employment of the Knowledge-based Initial Job Seekers XU Zhengliang 187 Research the Impact of Financial Crisis on Human Resources Management in SMEs LIU Jinhui 192 Implicit Competence-Based Recruitment of B Category Staff XIE Yaping 197 Study of Female Students’ Employment Problem TANG Guoqiang 207 E+O Theory Applied to Reform Workforce in Tourism Enterprises YAN Li 213 The Recruitment and Selection Model of Toyota Motor Corporation under the Lean Production Methods WANG Lanyun 218 A Review of Chinese Human Resource Planning Literature YU Dongping 224 The Study of Innovations in Human Resources Strategies under the Economic Crisis LIU Jia 230 Study of Enterprise’s Staff Recruitment Tactics Based on Amphoteric Biological Mechanism Difference WANG Ting 235

1.4 Salary and Compensation Management Research on Relationship Incentive of Construction Project Manager vs. Team Members Based on Relational Contract Theory CHI Hongjuan 240 A Study of Performance Appraisal Based on Compensation Modes of Sales Representatives ZHONG Min 244 The Impact of Minimum Wage Policy on Wages and Employment in China XIAO Xiaoyong 249 Do Stock Options Awards to Managers in Chinese Enterprises Effectively? LI Shuangyan 254

III

A Study on Pay Satisfaction for Hotel Staffs in Zhou Shan CHEN Wen 258 On Traditional Staff Salary Theory and Modern Payment Mechanism YAN Bo 267 Research on the Compensation of Senior Enterprise Leaders on the Background of the Financial Crisis BAI Shaojun 272 The Incentive Effects of Private Enterprises’ Long-term Employment PAN Shuangqing 277 On the Selective Application of the Incentive Pay ZHANG Ning 282 The Cause and Countermeasure of Salary Management in Small and Medium Enterprises LI Xiubiao 288 An Inquiry into Impacts about Periods and Precision of Noises in Career-Concerns Incentive BAI Peiwen 293 The Application of the Equity Theory in the Compensation Management WANG Shihui 299 Problems and Countermeasures of Human Resources Incentive in China’s Small and Medium-sized Enterprises WANG Xinsheng 303 Research on the Incentive Measures of Talents in University-enterprise Knowledge Innovation Aliance WANG Hao 309 Influential Factors on Corporate Executive Compensation: An Analysis Framework ZHANG Jinzhi 314 Research on incentive mechanism and adjustment measures of Jinan SME LIU Xingguo 321

1.5 Training Program Design and Implementation The Application of AHP in the Appraisal System of the University Library ZHOU Yan 327 Research on the Vocational Education and Adult Education about the Course Design, the Job Market and Development Trends in Poor Rural Areas GAO Haisheng 333 The Present Situation and Measures of Human Resource Development in University Libraries DU Wei 340 The Discussion on Learning-based Organization and Development of Teaching Group WANG Yong 345

Management Tactics of Knowledge Workers Based on Job Demand-Resource Model YANG Hongming 350 Staff Training Strategy based on the Communication and the Psychological Contract Model ZHANG Zhenpeng 357 Analysis on Employees On-Job-Training Program from Human Capital Model ZOU Yanchun 362 The Way to Orient Employees into New Positions Successfully LI Jinwang 369 Individualized Welfare for Cross Culture Companies: A Birthday Cake Dividing Perspective LIU Cang 374 Study on Promoting the Transfer of Surplus Rural Labor by Vocational Training in China LI Mengqing 378 Study on China's Human Resource Training for Small and Medium-sized Enterprise NIU Feng 384 How Enterprises Effectively Carry out Employee Training ZHANG Jing 389

Chapter Two: HRM Impact from Macro Economy Circumstances 2.1 Commercial Executive Leaders Research On Chinese Entrepreneurial Competency Model SUN Fen 394 A Capacity Survey of Entrepreneur Human Capital LU Yan 399 Evaluation of Theories and Methods of the Quality and Capacity of Entrepreneurs GUO Jiqiu 407 Technology-based Entrepreneurial’ Venture Capital and Relationship Financing LU Xingqi 417 Research on Eentrepreneurs' Value in Corporate Governance WANG Fangyun 421 Analysis of the Factors that Effect the Supply of Entrepreneur WANG Yujun 425 The Study of University Students’ Entrepreneurial Quality LI Yulong 428 Chief Financial Officer (CFO) of Chinese Enterprise a Gambling Research on “Official Position”, “Official Function” and “Official Effect” — “The Three” Strategy WU Jianglong 432

Study On Servant Leadership Skills That Managers Should Obtain WANG Jixia 437 A Study of the Influence of Governance Structure with Listed Companies on the Salaries of Top Managers XIAO Xiang 442 Personality and Job Performance of Middle-level Managers QIN Chengju 449 Study on Training Mechanism of Academic Leaders in Universities Based on Competency Model ZHAO Zhiquan 461 The Study of Entrepreneurship Opportunity via the Internet by College Students SUN Chengdong 466 Analysis of Relationship between President of Board and CEO XU Wei 474

2.2 Consultant Service and Code of Conduct Analyze Influencing Factors in Choosing Software Industry Development Models WANG Yang 480 Research on Dynamic HRM System under Network Economic Age DAI Hongmei 487 Evaluation on Organization Communication Validity of the Construction Project Based on Fuzzy AHP WANG Yujie 492 Business Ethics from Policy to Practice ZHANG Jihui 499 Research on Ethical Dilemmas of Foreign Human Resource Management and Its Enlightenment LV Jun 504 Practical Review on Rural Cooperative Medical System in Western China – Tongliang County WANG Youhua 509 The Important Role of Agency in Construction of China’s Professional Manager Market MA Dong 515 Research on the Customer Satisfaction Index of Commercial Banks LI Xiurong 522 Enlightenment of Financial Crisis on Credit Rating Agencies and Employee Ethics in China LIU Su 529 The feasibility study of flexible employment in SMEs ZHUANG Kai 533

2.3 Rural Workforce Transfer Issue Application Study of TOC Theory for Project Rural Resettlement LIU Xiaoyan 538 On Human Resources Exploitation in the Construction of New Socialist Rural Area SUN Hui 543 Research on Status Quo and Development Paths of China's Rural Human Resources CUI Wei 547 Empirical Analysis on Transfer Intention in Rich Labor –force Rural Areas, Jiangxi Province XU Bin 554 Research on Rural Human Resource Development from the Perspective of the Income of Farmers

BAI Yun 561 The Study on Rural Surplus Labor Management SHI Baoyu 566 Analysis of Current Situation on the Quality of Agricultural Labour in China and Countermeasure of Promoting CHEN Xiuping 572 Tendency of Demographic Transition from rural surplus labor force – Case Study from Dongying City, Shandong Province DING Xiaoying 579 Research on Rural Human Resources Flow – Equal Opportunity, Training Program and Regional Job Vacancy QIAO Juling 584 SWOT Analysis and Strategic Consideration of China’s Rural Human Resource Development XU Ling 588 Temporary Migration of Chinese Rural Labor ZHU Xiaoxia 596 Research on the Innovation Management of Ecological Migrants in China's Rural Areas YANG Libin 604 Study of the Amount of Rural Migrant Workers Based on Combination Forecasting Model — Case of Sichuan Province ZHU Yurong 609 Analysis of the Characteristics and Countermeasures to the Migration of China’s Rural Labor Force WANG Xiaoyan 616 Empirical Study of Si Chuan Rural Laborers` Out-work Decision and Anticipated Wages Based on Financial Crisis SHI Chuan 622

VII

The Negative Effects of the Transfer of the Rural Laborers ----- An Analysis Focusing on the Case of Western China CHEN Tianpei Analysis on the Rural Laborer Flow and the Default Risk of Rural Household Loan in China ZHANG Man

2.4 Talent Movement and Regional Economy Development Impact of Over-utilization of Labor Force on Employment WANG Aiqing Comparison on Regional Human Capital Constraints and Development Trend in China LI Yujiang Study on Core Employees Leaving Crises and Alert System in SMEs WANG Gang A Synthetic Evaluation of Talents Growth Environment in Jiangsu's Major Cities CHEN Hong Effect Analysis on Human Capital Spatial Concentration towards Regional Economic Growth – Case Study from Shandong Province BAO Yuxiang Bottleneck Research and Solutions on Rural Labor Force Transition in China LI Zonghua Analysis on the Management of Regional Human Resources Development WANG Lei Labor Market Segmentation and Structural Unemployment in Shandong Province SUN Xiaoyan Marine Talents Play Essential Role When Economy Move to The Ocean CUI Wanglai Research on the Problem of the Core Staff’s Recessive Drain in Enterprise ZHANG Chunying Strategic Issues of Knowledge Management in CHINA SMEs ZHANG Xin On the Regional Coordination of Tourism Human Resource and Development Strategy in China WU Jun Evaluation and Countermeasures of Attracting Talents in Private Enterprises BIAN Yun Analysis of Mapping Out of the Strategy of Talents Development of Shanghai International Financial Center’s High-end Financial Professionals LI Xueru

VIII Research on Knowledge Management System in Enterprise LIU Cuiqing 730 The Consideration on Talents Cultivation Of China Cultural Industry WANG Hong 736

2.5 University Graduate Employment Analyzing on Crisis of College Graduates Employment in Sociology and Psychology ZHANG Jijuan 741 Research on Critical Employment Circumstances When College Graduates Facing Financial Crisis QI Dehua 748 Exploring the Quality Management System of Human Resource in Distance Education: A Case Study of DLCE College from Beijing Jiaotong University WANG Kang 752 Fuzzy evaluation and selection of Graduate from Marketing Faculty YU Yanggang 758 Establishing Incubator Park in University Campus and Cultivating Students Innovative Inspiration LIU Hui 764 Improve the Guidance and Service System of University Employment on the Basis of Students SUN Wei-xing 769 Research on Evaluation of Resources Investment into Undergraduates’ Innovation Capability Based on ANP PENG Weihua 774 A Study on Specialty Adjustments of Universities in Hebei Province Aiming at Prompting Employments GUAN Jun 779 The Research on Status and Problems of Graduate Employment under the Financial Crisis AN Tongxin 783 On Graduate Employment under Financial Crisis in China FAN Xuerong 790 The Strategy Analysis of Local Universities to Move Forward the Grass-roots Oriented Employment for Graduates GENG Junmao 795 An Analysis on the Characteristics of Chinese Postgraduate Education Development in Human Resources Management LIU Guansheng 802

On the Supporting System for University Students’ Business-starting XU Mei 809 The Functions of Governments and Universities in the Supporting System for University Students LI Xiangyin 815 Tourism Management College Students’ Perception on Influencing Employment Factors in China: A Cluster Analysis GONG Shoumeng 820 Analysis of the Employment of Graduates from Universities in Jinan under the Financial Crisis LIU Chengwei 825 The Optimization Strategies of Ideological and Political Education in the Graduate Employment YE Jinfu 830 Study and Countermeasures to Increase University Students Employment under Financial Crisis ZHANG Lianghong 835 Research on the Change of Employment Concept Among University Students in the Context of Popularization of Higher Education SU Yinan 842 Study of the Employment Strategy of the College Graduates in the Financial Crisis GUO Chunyan 847 The Survey and Research of Occupational Values of 2008 College and University Graduating Students in Shandong Province GAO Jie 852 Study on Graduates’ Employment Belief of Foreign Studies University Under the Background of Financial Crisis LI Xueru 857 Exploration on Cultivation Mode of Marketing-oriented Graduate ZHANG Shoufeng 866 The Employment Situation of the College Graduates under the Financial Storm and the Research on the Promotion Measures ZHU Xiaofei 871

Chapter Three: Academic Research and In-depth Analyze 3.1 Human Capital Accounting Study Study on the Basic Problem of Human Resources Audit XU Xiangzhen 877 Human Capital Pricing: Theory and Evidence - An Analysis Based on CHNS in 2006 CHEN Ruixiang 881

New Concept of Human Capital Characteristics on Elderly Person – Case Review from Shandong Province CHEN Peian 886 The Application of Human Resource Accounting in Modern Enterprise Management LIU Chengwei 894 Study on Accounting of Human Capital: Index from Demography ZHOU Delu 900 On the Human Capital Allocation and Optimization BIAN Tingting 906 Fundamental Concepts about Enterprise Human Capital Investment LIU Zhijian 913 Research on the Cost Control of the Human Resources of Enterprises in the Economic Crisis WU Lanfei 918 The Formation and Measurement of the Initiative Risk in Enterprise Human Capital Operation XU Ying 923 Study on Difference of Geography of Human Capital Input in Shandong Province LU Sun 929 The Cost of Enterprises’ Human Resources in the Context of Economic Crisis GAO Jialei 934 An Empirical Analysis of the Current Rural Human Capital in Shandong Province PAN Jiqing 939 Analysis on Financial Statement under Financial Crisis Based on the Human Capital Value of CFA CUI Jinxun 945 Study on the Value of Investment Risk of Human Capital in Enterprise Technical Innovation based on the Barrier Options FAN Qunlin 950 Comment on the Necessity of Human Resourcess Accounting LIU Xiguo 957 How to Control the Cost of Human Resources Effectively under Economic Crisis GUO Xianying 962 Analysis on Human Capital Investment and Risk CHEN Honghui 967

3.2 Industry Relations and Harmonic Society "Human-Oriented" — A Marrow of Management Thoughts SUI Min 972

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XII Application of Quantitative Causality Analysis in Performance Management of Sales Staff LI Xiaodong 1072 Extraversion as a Moderator in the Relationship between Organizational Justice and Organizational Retaliatory Behavior PI Yonghua 1077 Using EVA Method as Core Indicator for Evaluating Operation Performance among Small and Medium Commercial Banks in China TANG Jiahai 1085 The Employee Silence of Organization Reconstruction and the Ideological Communication Countermeasures TIAN Shuqin 1092 The Correspondence of Organizational Change and HRM from the Perspective of Politics WANG Dongqiang 1097 Who Really Counts? Organizational Life Cycle and Environmental Stakeholde’s Salience GONG Hongbin 1102 Unpacking the Role of Line Manager Involvement in Human Resource Management Effectiveness WU Xin 1109 Localization of Human Resource Management in Sino-Foreign Joint Ventures MA Hong 1114 Research Into the Method of Blog Marketing YUAN Linsan 1119

3.4 Staff Psychology and Behavior Study A Study on Psychological Resources in Chinese University Students SONG Shanggui 1124 On the Basic Theory of “Motivation” HU Xiaohang 1128 A New Developed Causal Model for Describing Psychological Attribution When Employee Turnover CHEN Lin 1132 Study on Economic Contract and Psychological Contract in Human Resources Management LIANG Fu 1137 The Employee Management in Modern Enterprise in View of Psychological Contract XIA Yayun 1142 Intervention Approaches of Job Burnout among Tourism Employees CHEN Danhong 1147

XIII

The Importance of Forgiveness in Human Resource Management XU Huali 1154 Study of Young Knowledge-based Employees’ Motivation Strategy Based on Job Well-being DAI Weidong 1158 Amendment based on the Value of Flamholtz’s Human Resources Model DUAN Hongbo 1164 Constructing of Individual Psychological Contract for Young and Middle-aged Employees in Enterprises: A Comprehensive Survey in Yantai City GAO Xiaoqin 1170 Dimension Structure of Construction Project Management Team Members’ Psychological Contract HOU Jingliang 1176 The Moderating Role of Behavior Style in the Relationship between Organizational Justice and Organizational Retaliatory Behavior HUO Yingbao 1182 Empowerment Behavior and Psychological Empowerment: Mediating Role of LMX and Moderating Role of Locus of Control WEN Liqun 1190 Research on the Work Happiness Index Model of Staff Based on the Hierarchy of Needs Theory YU Dongping 1202 The Research of the Brain Drain in Domestic Science-and-technology Enterprises LIN Song 1206 Library Management Based on Human Capital LUO Wei 1212 Application of fuzzy synthesis evaluation method in evaluating the working capabilities of university physical education teachers LONG Xiaodong 1217 Research on Key Employee Incentive Based on Psychological Contract SONG Lei 1222

3.5 Legislation and Government Policy Anti—Discrimination Employment: Legislative Enlightenments from USA & Coping Strategies CUI Wei 1227 Research on the Human Resources Development System in Public Sectors from the Perspective of System Theory WU Yunqing 1231

XIV

Contribution Degree of Labor, Capital and Agglomeration to the Production: A Case Study of China Textile Industry WU Xuehua 1236 A Research on the Motivation of Community Health Service Talent based on Dill's Model of Comprehensive Motivation ZHANG Kejing 1241 Research on the Enterprise Autonomy under Labor Contract Law --From the Perspective of Human Resources Management HAN Ai-qin 1245 Strategic Analysis on Governance of Public Higher Education YANG Heying 1249

3.6 Competitive Modeling and General Management Theory The Study of University Library Human Resources Allocation from the Perspective of the Scientific Concept of Development YU Shuwen 1257 Study of Human Resources Competence Evaluation Model Based on AHP ZHANG Shoufeng 1262 Human Resource Development Based on BP Neural Network ZHOU Fang 1267 External Resource, Job Characteristics, Competitive Strategy and the Formation of Human Resource Management System ZHANG Ling 1272 Design and Implementation Strategy of Employee Health Management Model ZHANG Haomin 1280 Research on Emergency Rescue Personnel Management in Major Sudden Events ZHANG Quan 1286 Analysis of 3A Performance Appraisal Management in HRM LI Shuping 1294 Application of Data Mining in Electronic Human Resource Management LIANG Wei 1299 The Special Human Capital Incentive Pay Research Base on the Game PENG Zhengyin 1303 The Effects of Organizational Learning Goal on the Effectiveness of Organizational Learning WANG Wenxiang 1308 Research on Capacity Evaluation of Small and Medium Enterprises’ Human Resources based on Theory of AHP RONG Jian 1313

The Gambling Analysis in Credit Mechanism of SMEs’ Research Joint Ventures MO Yingning 1319 The Empirical Research on Factors of Employee Turnover in SMEs in Yangtze River Delta LU Ke 1324 Human Resource Management Mechanisms Innovation for SMEs under Financial Crisis XING Liyun 1331 Strategic Turnover Management of Core Human Resources in Enterprises QIU Zhaoxue 1336 Research of Knowledge Workers and Traditional Staff in Human Resources Management Based on Internal Mobility YAN Hong 1343 Human Resources Development and Technological Innovation of High Tech SMEs GAO Ying 1348 Understanding Entrepreneurial Strategy through the Work of Lao Tze's Philosophy - A Case study of Haier in the People's Republic of China ZHAO Wei 1353 On Construction of School Digital Physical Education Teaching in China TAO Gancheng 1362 An Novel Approach to Modeling Correspondence in Office Management Yu Zhi-qiang 1367 Researches on Management Model of Accounting Personnel Based on Accounting Credit ZHANG Qian 1374 Study on Competency Model of College Middle-Level Manager in China LIN Fengxun 1380

XVI