DMEXCO @home 2020
Conference Guide 12 August 2020 DMEXCO @home Conference 2020
Attitude matters. Especially in times of change. Due to the global pandemic DMEXCO 2020 has to change. So we will face the challenges and try out new things. New digital ones. And we will keep the DMEXCO spirit that we all love. With new formats and topics DMEXCO @home Conference 2020 will offer world-leading digital entrepreneurs and experts to share their views and experiences. Join us. Contribute. Interact. Be part of DMEXCO 2020.
Conference Concept 2020
DMEXCO Content Pool
DMEXCO @home Conference 2020 will focus on virtual Studio 1 participation. Business, Marketing & Media Channel In two Studios we will create high-class content by webcast – covering the topics Business, Marketing & Media, Studio 2 Future & Technology Channel Technology and Future. DMEXCO @home exhibitors will hold corporate Digital Channel Digital Channel masterclasses and deep dive sessions by webcast or provided by DMEXCO partner provided by DMEXCO partner pre-produced content. ... All DMEXCO @home exhibitors can contribute with Digital Channel Digital Channel pre-produced or live content. provided by DMEXCO partner provided by DMEXCO partner All video content will create DMEXCO’s digital content pool, accessible via the digital platform DMEXCO @home. Masterclasses & Deep Dive Sessions Formats
Format * Concept Duration Participation Fee
Keynote Introductory talk establishing the framework for the following program 24 min. Invitation only
€ 4.000** Lecture Detailed expert presentation on a focused topic 18 min. by application € 4.000 ** Fireside Chat Informal yet structured interview between a moderator and a guest 18 min. by application € 3.000 ** Statement Short expert presentation on a focused topic 12 min. by application
Masterclass Corporate workshop on an expert level, curated by exhibitor 30 min. € 4.000
Deep Dive Extended corporate workshop on an expert level, curated by exhibitor 45 min. € 5.000
* Participation is for exhibitors only. ** Limited number of slots available All session times are assigned by us and are not available on request. Submission will be open until August 15. Procedure
Live
@home @Cologne*
• We send you the date, start and meeting • We send you the date, start and meeting time of your session. time of your session. • Click on the link you got from us to get to • We welcome you in the studios in Cologne your session. and will check all technical requirements. • The „room“ opens 15 min before your • The webcast starts and you hold your live session. talk. • Our team will welcome you and check all • During your session your team can use technical requirements (light, microphone our chat for Q&A with the audience. and camera). After this, your session starts Questions can be answered there. and you hold your live talk. • During your session your team can use our chat for Q&A with the audience. Questions can be answered there.
*not possible for Masterclass & Deep Dive
A detailed Speaker Briefing will be provided until September 1st. Procedure
Pre-recorded
by yourself virtually in our studio* physically in our studio*
• You record your session on your own at • We send you the date, start and meeting • We send you the date, start and meeting home, at your office or in a suitable place. time of your session. time of your pre-recording session. • Please follow the guidelines from our • Click on the link you got from us to get to • We welcome you in the studios in Cologne speaker briefing (which we will/have send your session. and will check all technical requirements. you). • We virtually welcome you in our studios • The recording starts and you hold your • Transmit the recording to us until and will check all technical requirements talk. September 11 latest (as described in the (light, microphone and camera). After this, • Your session will be played during the briefing). the recording of your session starts and DMEXCO @home as a part of the official • Your session will be played during the you hold your talk. program. DMEXCO @home as a part of the official • Your session will be played during the • While your session is broadcasted during program. DMEXCO @home as a part of the official DMEXCO you and/or your team can use • While your session is broadcasted during program. our chat for Q&A with the audience. DMEXCO you and/or your team can use • While your session is broadcasted during Questions can be answered there. our chat for Q&A with the audience. DMEXCO you and/or your team can use Questions can be answered there. our chat for Q&A with the audience. Questions can be answered there. *not possible for Masterclass & Deep Dive
A detailed Speaker Briefing will be provided until September 1st. Content Flow Input Output Speaker’s content can be delivered The audience accesses Speaker’s content ▪ Pre-recorded as a *.mp4 file (HD quality) ▪ Via DMEXCO’s brand new platform Live webcast from Speaker’s office or home ▪ DMEXCO @home ▪ Live on Studio stage DMEXCO offers its Speakers the possibility to further Speakers can use all major web conferencing platforms interact with their audience (e.g. Google Meet, MS Teams, Zoom) or our Green Rooms at DMEXCO @home according to her/his ▪ Speakers can invite up to eight participants in a virtual preferences. video meeting room for further discussion including Presentations can be delivered as *.pptx or *.pdf file the option to exchange contact details. (16:9 format). ▪ Speakers from a virtual exhibitor can create a Virtual During the presentation Speaker’s assistant could be Café Space for up to 100 participants to discuss a permanently connected with the DMEXCO team via our certain topic. conference platform.
A detailed Speaker Briefing will be provided until September 1st. Sponsoring Options
Some options to promote your session even better before, during and after the event:
▪ Promo Package (limited); 1.500 EUR per session ▪ Integration in DMEXCO newsletter ▪ 1 post to your format on DMEXCO social media channels ▪ DMEXCO Blog: mention in the announcement article ▪ Highlighted announcement DMEXCO @home ▪ Other options on request Some confirmed speakers 2020
Aaron Levie Alicia Tillman David Fischer Alexander Birken Claire Hughes Johnson Tamer Hassan Robyn Peterson Julia Jäkel Thomas Ingenlath Karthic Bala CEO CMO CRO CEO COO CEO CTO CEO CEO CDO BOX SAP Facebook Otto Group Stripe White Ops CNN Gruner + Jahr Polestar Condé Nast
Tim Alexander Dennis Crowley Louise Richardson Spenser Skates Maddie Raedts Jacob Andreou Samantha Bergmann Philipp Karmires Maryam Florian Resatsch CMO & CXO Co-founder & Director of Marketing CEO & Founder & CCO VP Product CEO Head of Ghahremani CBO Deutsche Bank Chairman Pinterest Co-founder IMA Snap Sesamy Agency Digitalisation CEO finleap Foursquare Amplitude Linde Bambuser Studio 1: DMEXCO Business, Marketing & Media Channel
Wednesday, 23 September 2020
10:00 am - 12:00 pm Opening Session: Attitude Matters – How Brands Drive Societal Innovation
12:00 pm - 02:00 pm Evolution of Touchpoints
02:00 pm - 04:00 pm Media Planning & Performance
04:00 pm - 06:00 pm Content Trends: Short Video, AR, VR & Podcasting
06:00 pm - 08:00 pm Agency of Tomorrow
08:00 pm - 10:00 pm Consumer & Marketing Trends Studio 1: DMEXCO Business, Marketing & Media Channel
Thursday, 24 September 2020
10:00 am - 12:00 pm Artificial Intelligence & Data
12:00 pm - 02:00 pm Social Media Marketing
02:00 pm - 03:00 pm Mobile & Location Based Technologies
03:00 pm - 04:00 pm Attitude matters
04:00 pm - 05:00 pm Influencer Marketing
05:00 pm - 07:00 pm Gaming & Broadcasting
07:00 pm - 09:00 pm DMEXCO Closing Concert Studio 2: DMEXCO Future & Technology Channel
Wednesday, 23 September 2020
10:00 am - 12:00 pm E-Commerce
12:00 pm - 02:00 pm Effectiveness, Analytics, CRM & Database
02:00 pm - 04:00 pm Transformation, New Work, Education & Leadership
04:00 pm - 06:00 pm Smart Products & Robotics
06:00 pm - 08:00 pm Entrepreneurship & Start-ups
08:00 pm - 10:00 pm Entrepreneurship & Start-ups Studio 2: DMEXCO Future & Technology Channel
Thursday, 24 September 2020
10:00 am - 12:00 pm Evolving Customer Journey (Payment, Commerce)
12:00 pm - 02:00 pm Compliance & Privacy
02:00 pm - 04:00 pm Customer Loyalty
04:00 pm - 05:00 pm Mobility & Urbanization
05:00 pm - 08:00 pm Closing Session: Tech for good
08:00 pm - 10:00 pm DMEXCO Closing Concert