Annual Report 2012 Annual Report Annual Report 2012 Novamedia/Postcode Lotteries

People’s Postcode Lottery Svenska PostkodLotteriet Nationale Postcode Loterij People’s Svenska PostkodLotteriet Postcode Nationale Postcode Lottery Loterij BankGiro VriendenLoterij

76 George Street Visiting address: Visiting address: Edinburgh Klarabergsviadukten 63 Van Eeghenstraat 70 EH2 3BU 111 64 Stockholm 1071 GK Amsterdam United Kingdom Sweden The Netherlands

Telephone 0044 - 131 - 554 87 94 Postal address: Postal address: E-mail [email protected] P.O. Box 193 P.O. Box 75025 101 23 Stockholm 1070 AA Amsterdam www.postcodelottery.co.uk Sweden The Netherlands

Telephone 0046 - 8 - 562 488 00 Telephone 0031 - 20 - 673 24 46 Fax 0046 - 8 - 662 58 70 Fax 0031 - 20 - 573 75 55 E-mail [email protected] E-mail [email protected]

www.postkodlotteriet.se www.postcodeloterij.nl

BankGiro Loterij VriendenLoterij Would you like to know more about the Postcode Lottery format? Visiting adress: Visiting address: Van Eeghenstraat 70 Van Eeghenstraat 70 Then please contact: 1071 GK Amsterdam 1071 GK Amsterdam Novamedia The Netherlands The Netherlands Van Eeghenstraat 93-95 1071 EX Amsterdam Postal adress: Postal adress: The Netherlands P.O. Box 75969 P.O. Box 75092 1070 AZ Amsterdam 1070 AB Amsterdam Telephone 0031 - 20 - 664 09 78 The Netherlands The Netherlands Fax 0031 - 20 - 679 75 06 E-mail [email protected] Telephone 0031 - 20 – 573 74 74 Telephone 0031 - 20 – 573 75 07 Fax 0031 - 20 – 573 74 80 Fax 0031 - 20 – 573 75 55 www.novamedia.nl E-mail [email protected] E-mail [email protected]

www.bankgiroloterij.nl www.vriendenloterij.nl BUSINESS WITH PERSONALITY ring in 2013 GUIDETOGIVERS 2012 with style CITY A.M.’S TOP TWENTY CHARITABLE DONORS see pages 21-27 see our top venues, page 31 ISSUE 1,787 FRIDAY 21 DECEMBER 2012 www.cityam.com FREE merry christmas and a happy new year CITYA.M. will return on wednesday 2 January 2013 NYSE sold to upstart ICE Credits FRIDAY 21 DECEMBER 2012 22 CITYA.M.GUIDE TO GIVERS in $8bncityam.com deal Publisher: Page 30 (b.l.): William Noppen BANKSEPARATION BY JAMES WATERSON Nationale Postcode Loterij N.V. Page 31 (b.): Dienst Landelijk THE NEW York Stock Exchange is to end two centuries of Amsterdam Gebied independence after its parent company NYSE Euronext was Printing: Page 33 (b.), 34 (b.l.), 46, (b.l.): yesterday sold to upstart IntercontinentalExchange (ICE) for Joh. Enschedé Amsterdam BV Gerard van Hees 20 of the world’s largest donors$8.2bn (£5bn). The deal hands control of one of Graphic design: Page 35 (t.): Tim Knox BACK ON AGENDA the most renowned names in Senior voices say new Parliamentary report global finance to little-known ICE, BILL AND MELINDA GATES FOUNDATION NOVAMEDIA / POSTCODE LOTTERIESan Atlanta-based company best Woldberg&Wesseling dm, Eemnes Page 38 (t.r.): Heliante Moningka US Netherlands known for its electronic would1 put a sword of Damocles over banks 3 commodities trading platforms. As Production: Page 39 (t.): Arjen Veldt part of the deal, ICE has committed BYThe TIM Bill andWALLACE Melinda Gates Foundation was formedcation. The legislation needs to set out Novamedia/Postcode Lotteries started the Dutch to maintaining the exchange’s Concern/Schoenmakers Page 39 (b.l.): George Maas/ in 2000 through the merger of the William H.a reserve power for separation; the reg- National Postcode Lottery in 1989 to raise money for iconic Wall Street building and its PROMINENTGates Foundation City groups and the Gatesreacted Learning furi- ulator needs to know he can use it.” global charities. Headed by chief executive Boudewijn traditional trading floor. Communicatie-projecten, Fotonova ouslyFoundation,THE to plans adopting for full theirTOP separation previous agendas of 20 ofAnd if thisAT power isA used GLANCE several Poelmann (pictured), the organisation now runs five “Our transaction is responsive to banksimproving today, global arguing health and the education. proposals times, the PCBS suggests that even separate charity lotteries across Europe, including the evolution of market Amsterdam Page 40 (t.l.): Maarten Hartman/ addWith a fresh offices round in the of US, uncertainty India, China and to theUK, thewell-behaved banks should be split up. Britain’s Peoples’ Postcode Lottery. infrastructure today and offers a sector,foundation hurting has lending a global reachand growth.of over 100 countries“Significant use of this reserve power Since inception, the lotteries have given €4.9bn range of growth opportunities,” Andand planstotal assets forGiver of a $34.6bn tougher (£21.4bn), leverage makingwould it indicate that full separation Country (£4bn) toIndustry over 240 charities, including UNICEF, War Est.said ICE chairmanDonated and CEO Jeff Translation: HH ratiothe were largest also philanthropic attacked, organisation as it could in the world.across the banking sector would be Child and Greenpeace, as well as providing publicity. Sprecher, who will be chairman pushLast up year the the cost foundation of mortgage gave away borrow- grant very likely to be the appropriate step,” In 2011, the organisation gave €508m. 20 per cent of and chief exec of the new group. Tekst|Support, Amsterdam Page 40 (b.r.): Angelo Pecere ing paymentsand1 put oftheBill $4.4bn. UK’s and banks Melinda at a com- the Gates report noted. Foundation US every ticketComputers sold by People’s Postcode Lottery goes 1994to NYSE Euronext’s£ 2.7shares bn rose by a petitiveThe foundation disadvantage is led byto chief foreign executive rivals. Jeff RaikesThe industry hit back, arguing the charity, with funds supporting causes in Great third after the deal was announced Page 41 (t.r.): Andy Doornhein Theand Parliamentary co-chair2 Wellcome William H. Commission Gates Snr, underTrust on the long-term, repetitive nature of the UK Britain. PoelmannPharmaceuticals is chairman of City A.M. 1936while ICE remained£ 642.0 broadly m flat. Bankingdirection Standards of Bill and Melinda(PCBS) Gateswants and new Warrenthreat to split up all banks can only Recent projects: €7m to Oxfam to connect remote £413mSubject to regulatory approval, the The copyright of each photograph Page 41 (b.l.): Wim Giebels, lawsBuffet. to threaten In 2011, Bill banks Gates withspoke fullat the sepa- G20 summit,damage the sector and the economy. areas* of north Uganda to the internet. company will become the world’s rationthe firstif3 they philanthropistNovamedia/Postcode stray from to do the so. “Ispirit got the of strong“Having a sword Lotteries of Damocles dan- Netherlands Charity lotteries 1989third-largest£ exchange 413.0 group. m belongs to the beneﬁ ciary men- WGProductions the impressionincoming that rules the onleaders ringfencing. are very sympatheticgling over banks is not good for the UK Despite acknowledging the stock Thisto the means4 case thatElia bank aid Lilly budgets would should andhave tonot Companydis- be cut,– if we don’t Foundation know what the industry US Pharmaceuticals 1968exchange’s history,£ 368.2 ICE has m limited tioned in the caption, or to the Page 44 (t.l.): Rob Gommans poseeven of as parts governments of its reduce business, their spending,” rather mighthe look like in 10 years’ time, it is ELI LILLY AND COMPANY FOUNDATIONinterest in the equities market. thanwrote merely in his fence 2012 Annual them Letter. off internally. “However, thisnot will conducive to encouraging lend- Commission chairman Andrew Tyrie fears banks will try to get around the new ringfence rules As a result it will seek to rid concerning lottery, with the excep- Page 47 (photo Edwin van der Andbe possiblethe5 PCBS onlyFord wants if their Foundation aconstituents review of understand the ing,” said a finance source who US 4AutomotiveUS 1936itself of Euronext£ 254.7 – the pan- m newthat ringfence aid, which is after less than a few1 per cent years of the to budgetdeclined to be named. might “help to concentrate minds, a step opposed today by the PCBS, European stock exchange ensurein most it countries, is working has a – significant and if not, impact to on The City of London Corporation such a move would be detrimental to which wants a tougher approach. operating in Amsterdam, Brussels, tion of: Sar): Toussaint Kluiters/ANP considerpeople’s6 splitting lives.”Robert banks completely. Wood Johnsonpraised ringfences Foundation as a whole, but not businesses,US preventing themThe fromEli LillyHealth andThe Company British products Foundation Bankers’ was Association set up as 1972a hit Paris and Lisbon£ 201.0 – in an IPO m at the “ForCurrent the projects:ringfence Providing to succeed, internet banks access in the extra threat to break banks up, say- accessing the full range of philanthropic services out arm at of theAmerican tougher pharmaceutical limit, which giant could earliest opportunity. KIPPA needlibraries to be of discouraged emerging countries. from Helping gaming farmsing in it was neither “necessary or appro- they need from a single provider”.the Lilly Companycome in 1968. into The effect foundation before aims Basel to III. Yesterday analysts said ICE’s real the Africarules.7 and All South WKhistory Asia Kellogg tellsboost usincomes. they willFoundationpriate £2.7bn to tackle effectively the issues Last year’sUS Vickers report proposedimprove a Cerealshealthcare“Increasing in low-income the ratio countries, would aid restrict1930target is the£ London- 189.3 m Cover: Bayazid Akter Page 47 (photo Gerard Joling): do this unless incentivised not to,” said that have arisen”. four per cent leverage ratio, scientific but the researchthe number and enhance of mortgages US public education. banks could headquartered Liffe, Europe’s PCBS chairman Andrew Tyrie MP. The CBI echoed these comments, say- government favoured three perBased cent in Indianapolis,agree to,” the it foundationadded. has focused on second-largest derivatives market. Page 6, 7 (photos Clinton, Cruijff, Nick van Omondt n n n 8 Andrew W Mellon Foundation US improvingBanking the understandingn of chronic and non- 1969 £ 149.9 m “That’s why we recommend electrifi- ing that while the threat of separation in line with the global Basel III plans – WHO’S ON THE PCBS: page 3 MORE ON THE DEAL: page 2 THE WELLCOME TRUST communicable diseases such as diabetes, cancer and Gullit), 8, 10 (b.r.), 11, 29 (t.r.), Page 52 (b.r.): Dirk Jan Broertjes � n n mental health. It has also provided hunger relief, Certified Distribution Ftse 10092 Gordon5,958.34UK -3.25 and dowBetty13,311.72 Moore +59.75 Foundation nasdaQ 3,050.39 US +6.03 £/$ 1.62disaster unc reliefTechnology£/€ and1.23 has supported unc €/$ community1.32 unc 2000 01/10/12£ til137.5 28/10/12 is 129,297 m developments in Indianapolis. In 2011, the foundation 32, 33 (t.), 34 (t. and b.r.), Page 53 (t.r.): Founded10 in Davidthe will of American and businessmanLucile Packard Foundation US gave $597mTechnology (£368.2m) towards these causes. 1964 £ 130.7 m and pharmaceutical philanthropist Sir Henry Recent projects: Indiana Science Initiative aims 35 (ambassadors), 37 (t.), 40 (t.r.), Edwin Weers Fotograﬁ e Wellcome in 1936, the Wellcome Trust funds to improve scientific teaching in the state. £368.2m scientific11 studies,John biomedical D and research Catherine and has T MacArthur US ImprovingProperty education for underserved children. 1970 £ 126.4 m 41 (ambassadors), 43, 44 (b.), 45, Page 53 (b.r.): Suzanne Cordes influenced health policy across the world. Based12 in London,William the Wellcome and Trust Florahas net Hewlett Foundation US Technology 1967 £ 125.2 m 47 (t.r. and photos Giovanni van Page 57 (t.r.): Anko Stoffels assets of £12.4bn and donated £642m in 2011, with focus towards research concerned with FORD FOUNDATION Bronckhorst and Lucille Werner), Page 62 (b.l.): Michel Roggo/ human13 and Kresgeanimal health. Foundation US Retail 1924 £ 93.7 m “Sir Henry could hardly have imagined how 5 US 48, 56 (b.l.): Roy Beusker WWF-Canon biomedical science would progress and change in 1475 years,”Knut wrote director and Mark Alice Walport Wallenberg Foundation Sweden EstablishedBanking in 1936 by a gift of $25,000 (£15,424) from1917 £ 70.1 m Page 7 (photo Branson): Page 62 (b.r.): Cat Holloway/ (pictured) in his 2011 Annual Report. “We will Edsel Ford, son of motoring pioneer Henry Ford, the continue15 toGatsby fund excellent researchersCharitable who will Foundation UK Ford Foundation’sSupermarkets founding charter stated that the 1967 £ 69.0 m Gustav Mårtensson WWF-Canon use all the tools at their disposal to make new resources should go towards “scientific, educational discoveries, develop better treatments and and charitable purposes, all for the public welfare.” Page 30 (t.l.): improve16 healthRobert for people acrossBosch the world.” Foundation Germany In 2012, theTechnology foundation’s remit has been stretched to 1969 £ 54.6 m The trust also dedicates itself to the public include the promotion of human rights, economic understanding of medical science and history, fairness and supporting sustainable development, while Daimon Xhanthopoulos and17 has hostedLeverhulme a series of exhibitions Trust at its UK the reachSoap of the organisation’s philanthropic arm has 1925 £ 53.0 m affiliated museum, The Wellcome Collection. also grown, with projects in North America, Latin Recent18 projects:Wolfson MRI scanner smallFoundation enough to UK America,Retail Africa and Asia. In 2011, the foundation gave1955 £ 49.6 m use in neonatal intensive care units. Largest grants of $413m. Luis A. Ubinas (pictured) is the ever clinical trial of patients hospitalised with foundation’s ninth president. severe19 malariaGarfield - which led to revisedWeston Foundation£642m UK Recent projects:Foods Alleviating and poverty retail caused by £254.7m1958 £ 46.1 m guidelines20 onDeutsche the treatment of theFernsehlotterie disease. Germany the early Charitymarriage of girls. lotteries 1956 £ 43.1 m © 2013, Nationale Postcode Communication Loterij N.V., Amsterdam An internationally oriented department for communications takes Private philanthropy is more crucial than ever before care of the group’s communication to stakeholders worldwide. T IS widely recognised that this is Private foundations can fund a and helped around 12,100 people. context in which it is working. If the Questions are handled by this team. They can be contacted by For thea tough second time for the charity time, Novamedia/Postcodepilot programme Lotteries to identify is theOver thisworld’s time, the charity’s third-largest income charity is strong, private private charity sector in the UK. Public whether the approach works. If it has grown from £0.16m to £1.84m . foundations can offer a lifeline sending an e-mail to: donorI donations according to charities have fallenBritish business-focuseddoesn’t, newspaperthen lessons can be learned CityPrivate A.M. funders also fund during tough times. by 20 per cent in real terms in the and future programmes stopped; if “grittier” issues or those that are With the various roles private past year, with £1.7bn less being it does, an evidence base has already deemed to be political, such as foundations can play, intelligent This annual report is printed on given. £81bn in spending cuts will been built and other funders can asylum seekers, domestic violence, funding has never been more also have far-reaching consequences, RACHEL FINDLAY help to fund at scale. Impetus, for offending and human rights. These important. Private foundations need Martijn van Klaveren (The Netherlands), Communications Director recycled, CO2-neutral, FSC® with a third of charities’ funding example, invests in early stage causes are harder to sell to donors to be well informed – about the * Netherlands,(£13.9bn) currently Sweden, coming from UK. the organisations that are ambitious to and often struggle for funding. For issues they are funding and the [email protected] manufactured paper. government. These changes are flexible and can be redirected to grow. In 2008, it invested in example, the Diana Memorial Fund policy changes taking place. They hitting charities hard, with one in address the areas of greatest need. IntoUniversity, which engages young supported the Prison Reform Trust need to undertake detailed due 10 facing closure in 2013. One of the greatest advantages of people from disadvantaged to dramatically reduce youth diligence before a funding decision. In times when funding is scarce, private foundations is their ability to backgrounds to attain a university custody over a period of five years. Most importantly, foundations must the role private foundations play take risks. Accountable only to their place and other chosen aspirations, Finally, with many charities facing work together to recognise what becomes increasingly important. trustees, they can fund risky and by offering long-term, out-of-school the withdrawal of statutory funding, others are doing and avoid Private foundations have a unique early stage projects. Charities need study support. Prior to Impetus’ private funders play an important duplication, and as a larger body, position: decisions are made by to find new ways of tackling social investment, IntoUniversity operated part in deciding the future of these raise the profile of the issues and trustees who aren’t accountable to problems – they need to innovate – on one site and helped organisations. Each foundation organisations they are supporting. shareholders or the public, meaning but finding public sector funding to approximately 700 people. By March needs to make a decision based on Rachel Findlay is head of funder their funding is independent, do this can be difficult. 2012, it had expanded to three sites the strength of each charity and the effectiveness at New Philanthropy Capital Contents

Chapter 1 Our five lotteries in figures 3 Chapter 2 Our goodwill ambassadors 6 Chapter 3 The Charity Galas 8 Chapter 4 Great Britain: People’s Postcode Lottery 12 Chapter 5 Sweden: Swedish Postcode Lottery (Svenska PostkodLotteriet) 20 Chapter 6 The Netherlands:  Dutch Postcode Lottery (Nationale Postcode Loterij) 28  BankGiro Lottery (BankGiro Loterij) 36  FriendsLottery (VriendenLoterij) 42 Chapter 7 Our structure 48 Chapter 8 Corporate Social Responsibility 50 Chapter 9 Appreciation for the lotteries 56 Chapter 10 Where the millions go 58 Chapter 11 Dreams for the future 62

Nobel Laureate Professor Muhammad Yunus is one of our international ambassadors. He is a Bangladeshi econo- mist and founder of the Grameen Bank.

1 Annual Report 2012 Novamedia/Postcode Lotteries

5,016,933 families with 8,011,453 subscriptions by end 2012 17,567,452 prize w inners 264 charities for ‘people’ and ‘planet’ worldwide Revenue 2012: 1.19 billion euros Contribution 2012: 527.6 million euros To 2012 inclusive: 5.9 billion euros for charities

Mission Organising lotteries to raise funds for charity organisations, to increase awareness for their work and to support new initiatives. CHAPTER 1 Our fi ve lotteries in fi gures

237,188 families Contribution 2012: 300,238 subscriptions 8.5 million euros 225,179 prize winners 2005-2012: 14 charities and hun- 28.7 million euros dreds of small projects for charities Revenue 2012: 37.5 million euros 1,021,459 families Contribution 2012: 1,824,849 subscriptions 115.9 million euros 1,798,829 prize winners 2005-2012: 40 charities 413.9 million euros Revenue 2012: for charities 348.9 million euros

2,614,204 families Contribution 2012: 4,174,062 subscriptions 290.7 million euros 9,315,449 prize winners 1990-2012: 95 charities 3.8 billion euros Revenue 2012: for charities 581.4 million euros

639,804 families Contribution 2012: 956,180 subscriptions 64.2 million euros 4,788,757 prize winners 2002-2012: 67 charities 600.8 million euros Revenue 2012: for charities 128.4 million euros

504,278 families Contribution 2012: 756,124 subscriptions 48.2 million euros 1,439,238 prize winners 1998-2012: 48 charities 608.8 million euros Revenue 2012: for charities 96.5 million euros

3 Statement of income and expenditure

Actual 2012 Actual 2011 € € % € € %

Income* - People’s Postcode Lottery 37,526,772 28,651,043 - Swedish Postcode Lottery 348,930,016 329,815,897 - Dutch Postcode Lottery 581,420,777 567,757,219 - BankGiro Lottery 128,418,493 128,376,119 - FriendsLottery 96,493,055 95,530,314

Income 1,192,789,113 100.0% 1,150,130,592 100.0% Transaction between Group companies -2,193,840 -0.2% - -

Net income 1,190,595,273 99.8% 1,150,130,592 100.0%

Distribution to beneficiaries** (= remittance) - People’s Postcode Lottery 8,522,003 7,159,562 - Swedish Postcode Lottery 115,878,589 104,981,102 - Dutch Postcode Lottery 290,710,389 283,878,609 - BankGiro Lottery 64,209,247 64,188,060 - FriendsLottery 48,246,528 47,765,158 527,566,756 44.2% 507,972,491 44.2% Distribution to players*** Prizes 456,639,398 435,813,452 Gifts 65,778,242 47,938,194 Charity prizes 3,833,453 - 526,251,093 44.1% 483,751,646 42.1% Discount on prizes in kind, gifts and charity prizes -125,698,872 -98,529,325 Transactions between Group companies -2,193,840 - -127,892,712 -10.7% -98,529,325 -8.6% Expenses Marketing & organisation costs 265,174,899 22.2% 256,621,364 22.3%

Result before financial income, expenses & taxes -504,763 -0.1% 314,416 0.0%

Financial income and expenses 995,162 0.1% 1,785,845 0.2%

Corporation tax - 459,962 0.0% -532,971 0.1%

Result after corporation tax**** 30,438 0.0% 1,567,290 0.1%

* The lotteries’ income comprises income from the sale of tickets and is specified in the reporting year to which it refers. ** Distributions to beneficiaries concern the distribution from the lottery income and are attributed to the reporting year to which they refer. *** Distributions to players are attributed to the reporting year to which they refer and concern the fair value of participants’ prizes and gifts. **** This result after tax is added to the equity of the lotteries.

4 The growth of the Novamedia/Postcode Lotteries

1200 Revenues in Novamedia/Postcode Lotteries 1990 – 2012 in million euros

1000

People’s Postcode Lottery 800

Swedish Postcode Lottery 600

BankGiro Lottery 400

FriendsLottery 200

Dutch Postcode Lottery 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

600 Contributions to beneficiaries by Novamedia/Postcode Lotteries 1990 – 2012 in million euros

500 The Postcode Lotteries operate in the Netherlands, Sweden and Great Britain. 400 The FriendsLottery and the BankGiro Lottery in the Netherlands. 300 As of December 2012, a total of 5,016,933 families played the 200 lotteries, with a total of 8,011,453 tickets. The lotteries donated 100 over 527.6 million euros to charities in 2012. 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 5 CHAPTER 2 Our goodwill ambassadors

Our goodwill ambassador Bill Clinton and Postcode Lottery COO Sigrid van Aken present a cheque for 6,791,000 euros to Arjan Hehenkamp, the director of Doctors without Borders at the 2013 Charity Gala. Doctors without Borders received the cheque for their dream fund project that should lead to a breakthrough in combatting TBC.

6 Our goodwill ambassadors are well-known, leading per- In 2012, we welcomed Desmond Tutu and Muhammad sonalities who support the mission of Novamedia and Yunus as new ambassadors. Postcode Lotteries worldwide. We’re proud that they You can find the national ambassadors of each lottery on want to work with us and help to promote our mission. pages 19, 27, 35, 41 and 47.

Tony Blair, Richard Branson, Bill Clinton, Johan Cruijff, Ruud Gullit, Great Britain: Great Britain: United States: The Netherlands: The Netherlands: “The great thing about the “I think the Postcode Lottery “The Postcode Lottery is the “You can do nothing alone, “The work of the Postcode Postcode Lottery and the way is a force for good. It is using best thing I have ever seen but a lot together.” Lotteries produces results for it raises money is that this is its profits to make an enor- to involve ordinary people children everywhere in one of the few things in life mous difference.” in charitable work. A whole the world.” where you can have fun and community can win and it do good at the same time. It´s must be a great feeling to be a great fund-raising model.” a part of it.” At the Charity Gala of the Dutch Postcode Lottery in February 2013, Bill Clinton said: “The reason that I like the Dutch Postcode Lottery is, if you have enough money to buy a lottery ticket, you all of a sudden become an NGO. You are. And you should be very proud of this lottery and your country because they give half the money that you pay in the lottery ticket Rafael Nadal, Nelson Mandela, to charitable endeavours. Desmond Tutu, Muhammad Yunus, Spain: South Africa: Which is much higher than South Africa: Bangladesh: “I would like to thank the “It makes me proud that the you find almost anywhere “All the profits that the Muhammad Yunus is a pio- Postcode Lottery for lending Postcode Lotteries support else in the world. So, you Lotteries help to distribute go neer and inspiration in social its loyal support to all those Peace Parks Foundation.” should be really, really proud to projects that aim at mak- business. His ability to create good causes, including my of that.” ing our world a better place.” economic and social devel- own Rafa Nadal Foundation. opment at grass roots level Because of your help, many demonstrates the strength of children will have a better social entrepreneurship. future.” 7 CHAPTER 3 The Charity Galas

The Concertgebouw in Amsterdam is the backdrop for the Dutch Postcode Lottery’s biggest Charity Gala ever, with keynote speaker Bill Clinton and a performance by the popular Dutch singer Ilse de Lange.

The five Charity Galas held by the three Postcode from keynote speakers and per- port to new beneficiaries, bring- Lotteries, the BankGiro Lottery and the FriendsLottery are formances by well-known artists. ing the number of charities that a highpoint for our beneficiaries. And that’s hardly surpris- Celebrities, politicians and the receive support from the five lot- media are also present in force. teries to 264. ing as millions of euros are distributed to charities. The donations to our beneficiar- During the galas, the lotteries ies may run to millions of euros, At the galas in February, benefi- and the contributions to extra pro- awarded a record amount of which is why we see only happy ciaries hear how much the lottery jects and dreamfund projects. 527.6 million euros, representing faces at the galas and the benefi- is to give them out of the turnover These galas take place in beautiful a growth of 20 million compared ciaries empathise so strongly with of the previous year. And we also venues – often belonging to one of with the previous year. This will each other. announce the new beneficiaries the beneficiaries – with addresses allow us to provide financial sup- 8 The Grand Galley in the National Museum of Scotland was transformed to hold the annual People’s Postcode Lottery Charity Gala.

Missing People at The Scottish Council for Doctors without Borders and death, and this money really makes a difference, says People’s Postcode Voluntary Organisations at the Swedish Postcode Kristina Bolme Kuhn, chair- Lottery’s gala: at People’s Postcode Lottery’s gala: woman at Doctors without “The lottery supports Missing Lottery’s gala: “A big thank you to Swedish Borders.” People, a charity that helps “As government subsidies are Postcode Lottery. With these families when someone goes stopping, a lot of charities funds, 29 million SEK, we’re missing. I know how impor- would have had to end their able to help more people. An tant good support is from my projects if it were not for the emergency response is often own experience.” help of the lottery.” the difference between life

9 Peace Parks Foundation at the Dutch Postcode Lottery’s gala: “The Dutch Postcode Lottery´s money has had a catalysing effect on the total fundraising level of 280 million euros since the foundation of the PPF. Your non-earmarked venture capital has also caused development banks to follow suit with substantial sums. We’ll say it again: this is fantastic and our gratitude cannot be expressed in words!” De Lakenhal at the BankGiro Lottery’s gala: “We’ve noticed immediately that your contribution stimulates and energises third parties to contribute to the fund- An exciting moment during the gala of the Swedish Postcode Lottery as it’s announced that 1.01 billion Swedish ing and completion of what is, kronor (almost 116 million euros) have been raised for charity. for us, a very special project:

WWF at the Swedish Dirk Kuyt Foundation at Postcode Lottery’s gala: the FriendsLottery gala: “The support from the Swedish “Thank you for a great even- Postcode Lottery gives us ing! It inspired and motivated muscles and opportunities to me even further to strive for reach important results faster. big sums of money with the Thank you to all of the players Foundation. Because it’s been for a fantastic contribution to proven possible!” people, animals and nature all over the world.” Dance4life at the Dutch VUmc Cancer Center at Postcode Lottery’s gala: “We’re impressed with all of the FriendsLottery gala: the fine organisations and “Once again we’ve been projects that you’re supporting touched by all the beautiful in 2013. The Dutch Postcode stories and by everyone’s com- Lottery really does make the mitment. And, of course, we’re world that bit better and we’re proud to be part of it. THANK proud to be part of it.” YOU all for your help and Emotional reactions always follow when beneficiaries are presented with enthusiasm.” their cheques. Here director Axel Rüger is absolutely delighted with the contribution to the new building work on the Van Gogh Museum, a beneficiary of the BankGiro Lottery. 10 The Charity Galas of the FriendsLottery and the BankGiro Lottery were held in the courtyard of the beautifully renovated National Maritime Museum, a beneficiary of the BankGiro Lottery. the restoration and extension to feel such inspiration, and of Museum De Lakenhal. Your involvement in art and culture, gesture is worth its weight in in such a magnificent setting. gold.” Thank you for that, and for your invaluable contribution Anne Frank Foundation to art and culture in difficult at the BankGiro Lottery’s times.” gala: “Once again, you gave the cultural sector a really fantastic evening! It was spectacular The Concertgebouw in Amsterdam is a beneficiary of the BankGiro Lottery and also hosts the Dutch Postcode Lottery’s gala. 11 CHAPTER 4 Great Britain: People’s Postcode Lottery Statement of income and expenditure

Actual 2012 Actual 2011 € € % € € %

Income 37,526,772 100.0% 28,651,043 100.0%

Distributions to benefi ciaries (= remittance)

People’s Postcode Trust 2,483,861 2,147,124 Postcode Care Trust 1,718,184 748,284 Postcode Green Trust 2,435,823 - Postcode Culture Trust 1,884,134 - Children North East - 90,006 Northumberland Wildlife Trust - 89,522 Yorkshire Dales Millennium Trust - 89,924 Yorkshire Wildlife Trust - 92,686 Scottish Wildlife Trust - 879,609 CHILDREN 1ST - 182,239 Maggie’s Cancer Caring Centres - 576,268 Missing People - 283,460 World Wide Fund for Nature Scotland - 1,523,193 Woodland Trust Scotland - 182,239 National Galleries of Scotland - 182,321 Wales Wildlife Trust - 92,686

Total distributions to benefi ciaries 8,522,003 22.7% 7,159,562 25.0%

Prizes 15,870,398 42.3% 11,463,616 40.0%

Expenses Organisation costs 13,134,371 35.0% 10,027,865 35.0%

Result before corporation tax - - - -

Corporation tax - - - -

Result after corporation tax - - - -

12 Money for charities

The mission of People’s Postcode Lottery is to raise funds for charities and good causes and increase awareness of their work. Operating across Great Britain, charities and good causes local to our players are supported. Funds generated by players are distributed by four separate trusts – Postcode Care Trust, Postcode Culture Trust, Postcode Green Trust and People’s Postcode Trust.

At least 40 pence from every £2 ticket supports these Trusts and over £24 million has been raised so far for charities – an impressive sum which continues to grow as ticket numbers and players Charities supported by People´s Postcode Lottery celebrate being awarded over £24 million since the Lottery increase. launched.

We believe charities are experts in 2007, it has trebled the number of People’s Postcode Lottery in knowing the best use of money of major projects helping Scottish have raised over £2.2 million for Daisy Chain they receive from our players. wildlife and wild places. CHILDREN 1ST to date. Daisy Chain is there to provide a Crucially, the support awarded by haven for the 150 local families the Trusts to regularly supported affected by autism. Every week, charities is flexible, allowing the Postcode Children North East they offer a range of supportive charities to choose where to invest Care Trust Support from People’s Postcode services and activities from its money and have the most impact. ST Lottery players allows Children 5.5 acre farm in Stockton-on-Tees This style of funding also allows CHILDREN 1 North East to help over 6,000 chil- in North-East England. charities to raise more money CHILDREN 1ST aims to safe- dren, young people and families from match funding opportunities. guard a happy, healthy, safe and who use its services yearly. Based Funding from players of People’s The Lottery helps to increase the secure childhood for every child in Newcastle, Children North East Postcode Lottery has helped Daisy charities’ profile and awareness of and young person in Scotland. manages a wide range of projects, Chain build a new day centre, individual charities’ work, thus The charity runs services across including Families Plus, a tailored where children with special needs supporting additional growth of Scotland to support families under support service for families who can have fun with their families. supporter numbers and on-the- stress, protect children from harm are struggling with difficulties, Families are able to maintain their ground projects. For example, and neglect, help them recover often arising from their own child- family life through the strains of since Scottish Wildlife Trust began from abuse, and promote chil- hood experiences. looking after a child with autism. receiving support from our players dren’s rights and interests. Players 13 Scottish Wildlife Trust has received tats, and works towards tackling over £3.1 million to date -, enough climate change. to cover the running costs of all 123 of its reserves for wildlife and people, and support the 800 vol- Yorkshire Dales unteers at the charity. Millennium Trust Yorkshire is known for its amaz- Woodland Trust ing landscape and rich wildlife. For the last 10 years, the Yorkshire Scotland Dales Millennium Trust (YDMT) Woodland Trust Scotland is part has been rebuilding the physi- of Great Britain’s efforts in lead- cal environment of the unique ing woodland conservation, with Yorkshire Dales. Hundreds of vol- a vision to see a country rich in unteers support the charity’s efforts native woods and trees. The Trust to bring back traditional meadow- owns 80 woods in Scotland cover- lands and revitalise buildings. It ing 8,500 hectares. The players’ also creates apprenticeships for Daisy Chain supports families affected by autism. support gives people the opportu- young people to teach them about nity to enjoy and learn about the conservation, rural skills and land outdoors, and helps to save impor- management. Maggie’s Cancer Postcode tant woods that are under threat. Caring Centres Green Trust WWF Scotland Postcode Helping to build a life beyond can- Culture Trust As part of WWF’s global network, cer, Maggie’s supports patients and Canal and River WWF Scotland works across their families and friends to live National Galleries Trust Scotland to find solutions to a with cancer and stay as healthy in Canal and River Trust is our new- broad range of environmental of Scotland mind and body as they can. Players est supported charity, having been problems affecting the country. National Galleries of Scotland of People’s Postcode Lottery have created in July 2012 as the succes- WWF focuses on protecting house some of the world’s finest raised over £2.4 million to date, sor to British Waterways. It is the Scotland’s marine species and habi- collections of Western art. The enough to cover the operating guardian of 2,000 miles of historic costs of a centre for four years. inland waterways in England and Wales, including canals, rivers, docks and reservoirs, along with Missing People historic buildings archives and Missing People provides services three waterways museums. for missing children, vulnerable adults and families left in limbo. The organisation offers a lifeline The Northumber- for the families of the 250,000 people reported missing every year land, Scottish, in Great Britain. Thanks to sup- Welsh and Yorkshire port from players, Missing People was able to expand services in Wildlife Trusts The Northumberland, Scottish, Scotland, helping to support the Welsh and Yorkshire Wildlife families of those missing. The Trusts protect wildlife, marine life charity leads the Missing Rights and wild places, educate the pub- campaign, a programme lobbying lic, run conservation programmes MPs and Peers of all parties. and involve people with their planet. Funding received so far With over 2,000 miles of inland waterways, the Canal and River Trust has made a huge impact – in fact, focuses on creating green spaces in urban areas. 14 Galleries care for, research and their dream and kick-start the develop these collections and aim project they have always wished to to attract as wide a public as pos- launch. sible, conducting educational and outreach programmes as well as Winners holding special exhibitions. Manchester International Festival, Biospheric Foundation - People’s £91,121 Postcode Trust A Community Interest Company made up of young, dynamic Launched in April 2009, People’s researchers was established in Postcode Trust is an independent Manchester to launch and generate grant-giving body that enables interest in urban food production. community groups and charities The Foundation aims to develop to apply for project funding of up produce, experiment with sustain- to £10,000. More than £5.1 mil- able food systems and distribute lion has been awarded in small food products in the city. community grants to 936 projects The Bee Project aims to engage 600 residents of Liverpool in beekeeping, across Scotland, England and Wild Things! and Whale and a pastime greatly requiring support as bee populations decline. Wales. Dolphin Conservation (WDC), Moray Firth Coastal Classroom - £74,069 by delivering naturalist knowledge plant nursery and landscaping Dream Fund 2013 The two charities have worked and training relating to marine social enterprise. Trading in hor- At this year’s annual Charity Gala, together to develop ‘Coastal mammals, biodiversity surveying ticultural products and services, it was announced that four pro- Classroom’, an innovative envi- and volunteering. it will provide employability sup- jects would each be awarded up to ronmental education programme. port for adults aged 18-65 with £100,000 from the Dream Fund. Active living and an environmental Enable Scotland and North additional needs, as well as young This yearly funding opportunity, educational framework encourage Ayrshire Council, Hazeldene people in transition from school/ awarded by People’s Postcode young people to learn about them- Horticulture - £96,639 college to work. Trust, allows charities to realise selves and nature. WDC supports This project seeks to establish a Blackburne House for Women and the British Beekeepers’ Association, The Bee Project - £85,979 This joint venture aims to distribute flat-pack bee hives and beekeeping starter kits to make owning a hive an easy house- hold pursuit. Targeting hostels for young people and vulnerable women, individuals recovering from drug and alcohol addiction, ex-offenders and homeless people, this project seeks to engage the wider public in tackling climate change, with beekeeping being the first of many activities. See also page 64 Dream Fund 2012. The People’s Postcode Lottery team planting 1,000 trees on their annual team You will find an overview of all charities in the back of this annual report. day with Woodland Trust Scotland. See www.postcodelottery.co.uk for a description of all charities. 15 Players and Winners

2012 saw the biggest growth for People’s Postcode Lottery to date. The number of tickets in the draw increased by 39% to 300,238 by December 2012. As a result of a more measured approach, we have increased our knowledge of our players and potential players, and offer bigger prizes and more opportunities to win prizes than ever before.

draws are held five times a month The Prize Plan with a further four Postcode An exciting prize plan offered big- Millions draws of £2 million each There are prizes every day with the exciting People’s Postcode Lottery prize ger prizes and more frequent wins held during 2012. plan. than ever before. There are prizes Every day, Monday to Friday, one to be won every day, from £5 - winning postcode wins £1,000 per wins £10,000 per ticket and on a £10,000 per ticket. Street Prize ticket. On a Saturday, one postcode Sunday 6,000 postcodes win £5 How to play per ticket. The prize plan means People’s Postcode Lottery tickets that over 6,000 winning postcodes are based on a player’s postcode; are drawn every week. players celebrate their win with The number of winners in 2012 other residents in their postcode increased by 38% compared to or postcode area. Prospective 2011, with 225,179 players receiv- members can sign up online, on ing prizes in 2012. As entire post- mobile devices, by phone or by codes win together, whole com- direct marketing. The ticket is paid munities share in life-changing monthly in advance. wins. Excitement can be felt as Players can pay by direct debit, winners dream of holidays, paying credit card or PayPal. Players off mortgages and having fewer receive an annual draw calendar financial worries. which shows both monthly collec- More winners also resulted in tion dates and the dates of all five increased activity on our social Street Prize draws each month. media channels, engaging current and potential players. Facebook Postcode Millions fans increased by 158% and 2012 saw four Postcode Millions Twitter followers grew by 142% events take place. These events from January 2012 to December see extra special shared prize 2012. We also achieved over draws, with 50% of the prize being £4 million in press coverage in awarded to the full winning post- 2012, which increased awareness code and the remaining 50% being of the Lottery. shared by players in the winning Players support both local and postcode sector. Players in Port national charities raising funds for Talbot postcode SA12 6 shared £2 good causes by purchasing their million in April, while residents in ticket. KY15 5 in Cupar celebrated win- Elaine Barber and sister-in-law Cindy Goodwin celebrate a Street Prize win ning £2 million later in July. The in Margate. luck continued in Wales when

16 Winners in the Summer Postcode Millions in Cupar, Scotland.

postcode area NP20 3 in Newport shared £2 million in October. European Postcode Finally, there was plenty of festive Millions cheer to be had in Conon Bridge, In 2012, the second ever European where a £2 million boost was had Postcode Millions was held, allow- by residents just in time for the ing players of People’s Postcode New Year. Supported by successful Lottery to be entered into another marketing and media campaigns, fantastic draw. In Great Britain, these larger prize pots attract the winning postcode was in growing numbers of players. Eastbourne, with postcode BN23 8 sharing £220,000.

In January this year, lucky residents in Derbyshire postcode, DE72 3, also celebrated another European Postcode Millions win of Nurse Lauren Teesdale of Port Talbot, Wales, and her grandmother won a £220,000. life-changing cheque in the Postcode Millions in April.

17 senting a high-profile breakfast television show. We know that this partnership will strengthen our brand consideration on a national level. Vote that Counts After the success of the People’s The DRTV campaign continues to Postcode Trust’s Vote that Counts prove successful, contributing to a campaign in 2011, two further 44% increase in ticket sales in 2012. campaigns ran in 2012 in Wales and North-East England. The first Brush each won runner-up awards saw 12 charities in Wales com- of £10,000 and £5,000 respectively. peting to win a share of £20,000. Receiving over 18,000 votes, the ‘The next genera- campaign generated an 8% player conversion rate, with charity tion’ calendar Tÿ Gobaith winning £15,000 in We know that our players love to funding. A further five charities support charities and good causes in Wales each secured £1,000 in that improve the lives of children funding. and young people. This year’s cal- In November, it was the turn of endar features pictures of projects six North-East-based charities to dedicated to young people. The compete for a share of £30,000. pictures portray music classes to More than 11,000 votes were cast, outdoor gyms, showing that our with winning charity Guide Dogs players’ support really does make a for the Blind securing the highest difference to children in Britain. number and £15,000. The Percy Hedley Foundation and Daft as a Guide Dogs for the Blind was the winner of the North-East England Vote that Counts campaign. The Future of Charity Targeted marketing Lotteries Direct response television and tele- marketing continued to champion It has been another active year our integrated marketing plan and for the Public Affairs team. At delivered 76% of the overall ticket the end of 2012, the government sales. By targeting the optimum announced a consultation into player profile types, retention rates society lotteries. This consulta- strengthened by 20%. Campaign tion will consider the minimum propositions were consistent percentages awarded to charitable across all channels, securing an activity from a society lottery. It improved brand awareness of 55%, will also examine what constitutes a 100% increase since 2011. a national lottery, and what, if any, At the end of 2012, it was impact society lotteries have on announced that Fiona Philips the National Lottery. The public would become a brand ambassa- affairs team will continue to lobby dor for People’s Postcode Lottery. Westminster and ensure society Fiona is a prominent female figure In 2012, our annual calendar for players showcased funded projects that lotteries remain a focus. in the UK, with over 10 years pre- support children and young people. 18 Celebrity Ambassadors Britain’s best-loved celebrities are helping to raise People’s Postcode Lottery’s charities profile. Here’s what they say.

Dame Ellen Colin McCredie MacArthur Actor Sailor and “I have been blown founder of the away by the young Ellen MacArthur people I’ve met at Cancer Trust CHILDREN 1ST, “Support from and by the fun, players of People’s positivity and Postcode Lottery laughter around has made our the place. Players dream of opening a of People’s Postcode second sailing hub a reality. It will trans- Lottery are supporting a great charity form the lives of so many young people and making a huge difference to young across the country who are recovering people and their families.” from cancer and leukaemia.”

Lorraine Kelly Mark Beaumont TV presenter Around-the-world “The support of cyclist players of People’s “Playing People’s Postcode Lottery Postcode Lottery is for Missing People such an easy way now means that to support good more children can causes, including be reunited with the work of the their families, more Scottish Wildlife vulnerable adults Trust, for whom I’m can be found safely and that we all have proud to be an ambassador. I’m delighted the peace of mind of knowing that if it that People’s Postcode Lottery play- happened to us, we would not be alone.” ers support the Scottish Wildlife Trust, a charity which does so much to help conserve and protect Scotland’s special wildlife.” Country Director Annemiek Hoogenboom (right) and Managing Director Jo Bucci welcome the team to the new headquarters in the heart of Edinburgh. People’s Postcode Lottery Ambassadors Fiona Phillips Judie McCourt Scott Quinnell People’s Postcode Lottery ambas- Street Prize presenter Street Prize presenter and former sador “By taking part in People’s British Lion and Wales rugby “What the Lottery does to support Postcode Lottery our players have captain communities is amazing. This the chance of winning great prizes “Lots of people don’t like surprises, passion really is a combination of while helping some fantastic chari- but I’ve yet to meet a winner who the team behind the Lottery, the ties. I feel privileged to see the hasn’t been over the moon when charities and the original founders, impact our players’ funding has on we’ve turned up at their doorstep and it is a real pleasure to become these good causes. It’s truly inspir- with a cheque! To say it brightens a part of it and champion this fan- ing.” up their day is an understatement. tastic work.” It’s fantastic to deliver such happy news to players.”

19 CHAPTER 5 Sweden: Swedish Postcode Lottery Statement of income and expenditure

Actual 2012 Actual 2011 € € % € € %

Income 348,930,016 100.6% 329,815,897 100.9%

Distribution to benefi ciaries (= remittance) 115,878,589 33.4% 104,981,102 32.1%

Prizes 138,692,099 40.0% 130,807,644 40.0%

Expenses Personnel expenses 14,880,086 4.3% 10,643,502 3.3% Depreciation 936,021 0.3% 812,487 0.2% Organisation costs 32,369,926 9.3% 30,520,775 9.3% Marketing costs 47,003,630 13.6% 52,748,411 16.1%

Total expenses 95,189,661 27.5% 94,725,175 29.0%

Result before fi nancial income and expense -830,333 -0.3% -698,024 -0.2% Financial income and expense 830,333 0.3% 698,024 0.2%

Result before corporation tax - - - -

Corporation tax - - - -

Result after corporation tax - - - -

20 Charities always win

The Swedish Postcode Lottery continued to grow in 2012, raising more than 1 billion Swedish kronor for charities. An important milestone in the history of the Swedish lottery. 40 Beneficiaries By the end of 2012, 40 beneficiaries had received money directly from the lottery. The contributions to the beneficiaries are unrestricted funding at the beneficiaries’ discretion, as long as it is within the pre- defined field of charity. The Swedish Postcode Lottery provides long-term support to organisations working with human rights, development, health and research as well as environment and climate.

At the charity gala, it was announced that 1 billion Swedish kronor would be shared between 40 beneficiaries.

Disabilities, the Alzheimer Health and Foundation, the Swedish Asthma research charities and Allergy Association, the Among the organisations working Swedish Cancer Society, the to promote health and research is Swedish Rheumatism Association the Swedish Childhood Cancer and the Swedish Heart-Lung Foundation. Since 1995, three Foundation. out of four Swedish children with cancer survive. The partnership between research and clinical work Charities for has resulted in this impressive children’s rights achievement. The focus of this Children’s Rights in Society, BRIS, organisation lies on research, care ECPAT Sweden, Friends, Eriks and training and information. Development Partner, My Big Day, Plan Sweden, Save the Children, Other health and research organi- SOS Children’s Villages, Star for sations that receive funding from Life and UNICEF are all organisa- the Swedish Postcode Lottery tions that the Swedish Postcode Malika and her son, refugees from Kyrgyzstan, are supported by a Save the are: The Swedish Association Lottery supports. Children team that provides health services. for Persons with Neurological 21 The goal of BRIS is to improve Swedish coastline. SSRS accounts the rights of children and young for about 70 per cent of all sea res- people and to improve their living cue missions in Sweden. All rescue conditions. This is done with the units are on a 15-minute stand-by, UN Convention on the Rights of ready for new missions. the Child as a guide. Other lottery beneficiaries work- The goal of My Big Day is to grant ing in welfare are the Swedish wishes to children who are suffer- Cooperative Centre, the City ing from life-threatening diseases. Missions, the Swedish Outdoor The foundation’s work is unique as Association and The Swedish each child is actively involved in National Association for Persons planning his or her own wish. with an Intellectual Disability. Welfare charities Charities for One organisation within this area human rights and is the Swedish Guide and Scout Council. The Scout movement is development aid known and respected for giving The Red Cross saves lives and young people the tools and oppor- gives hope. In its work to help tunities to grow socially, intellectu- people affected by disasters and ally, spiritually and physically. conflicts, the Red Cross is neutral and impartial. The Swedish Red The Swedish Sea Rescue Society Cross is one of 188 national socie- has been organising volunteer sea ties in the world. In Sweden, the rescuers in Sweden since 1907. Red Cross is engaged in helping Today, SSRS has 1,800 volunteers, migrants who is in need of care, The Swedish Association for Persons with an Intellectual Disability enables 66 rescue stations and more than social work and social inclusion. people with an intellectual disability to lead a fulfilling life. 170 boats in lakes and along the UNHCR leads and co-ordinates

Children play at the Internally Displaced People centre outside Bogota in Thanks to support from the Swedish Postcode Lottery, WaterAid can provide Colombia. UNHCR works for the well-being of these and many other access to safe domestic water and effective sanitation in Mali. children. 22 international action to protect refugees and resolve their problems worldwide. Its primary purpose is to safeguard their rights and well-being. UNHCR works in 126 countries.

The Swedish Lottery also supports other human rights and development aid charities: Amnesty International, Diakonia, Kvinna till Kvinna (Woman to Woman), Médecins sans Frontières, the Tällberg Foundation, The Hunger Project, Hand in Hand and WaterAid. Charities for environment and planet Peace Parks Foundation Sweden facilitates the establishment of trans-frontier conservation areas, The Swedish Society for Nature Conservation identifies environmental threats, produces solutions and influences so-called peace parks, and devel- politicians and public authorities. ops human resources, thereby supporting sustainable economic The World Wildlife Fund’s mission live in harmony with nature. They support to organisations in Sweden development, the conservation of is to stop the degradation of the focus on conserving fragile envi- and internationally. biodiversity and regional peace planet’s natural environment, and ronments and endangered species. and stability. build a future in which humans They also work to reduce the negative impacts of human activity - Swedish Postcode the ecological footprint. Lottery Culture

Beneficiaries that work for nature Foundation and animals that also get sup- The Swedish Postcode Lottery port are Foundation Nordens Culture Foundation supports Ark, Greenpeace and the Swedish organisations and projects whose Society for Nature Conservation. aim is to promote integration and understanding through cultural expressions and forms, and to fur- Swedish Postcode ther the knowledge and preserva- Foundation tion of cultural heritage. The mission of the Swedish Postcode Foundation is to promote positive change and sustainable development for people, animals and nature by offering financial

The Swedish Postcode Foundation supports the Cambodian Mine Action You will find an overview of all charities in the back of this annual report. Centre, which is clearing land of mines buried more than 30 years ago. See www.postkodlotteriet.se for a description of all charities.

23 More members…

The Swedish Postcode Lottery keeps growing every year. By the end of December 2012, 1,021,459 families were taking part in the lottery with a record number of 1,824,849 tickets. This resulted in more money for charities as well as more money in the prize pot.

By using the potential of the mar- of a lottery ticket since 1 January ket forces – marketing, television 2013 is 160 Swedish kronor a entertainment and large lottery month, approximately 19 euros. prizes – we raise money that Families pay by direct debit and would never have reached the are entered into all the draws of charities otherwise. And Swedish that month. The winning num- families receive information about bers are announced every day. The In September 2012, Lena Angviken became the sixth winner and first woman these charities. ‘GrannYra’, the Swedish Postcode to win the grand prize of 1 million Swedish kronor in PostkodMiljonären. Lottery´s biggest prize, is awarded to a winning postcode three times the 600th time. This game show, How to play a year. based on the ‘Who Wants to Be a MiljonJakten The Swedish Postcode Lottery Millionaire?’ format, is broadcast In March 2012, we launched a is based on the same format as every Friday and Saturday on new TV show called MiljonJakten the other Postcode Lotteries, PostkodMiljonären Sweden’s largest commercial tel- (Hunt for the Millions). In total, where the lottery ticket number In November 2012, ‘The Postcode evision channel TV4. It is hosted six episodes were broadcast in is based on a postcode. The price Millionaire’ was broadcast for by Rickard Sjöberg, a well-known March and May on Swedish com- Swedish TV personality. mercial television channel TV3. The Friday show includes a feature This show featured an exciting with the weekly draw results and hunt for 10 million Swedish kro- the postcode prizes, presented by nor hidden in one of 26 suitcases. the Street Prize presenters, who This stunning amount could be visit the winning neighbourhood won by one person in the studio of that week. The Saturday show and one person at home. The includes a short feature about one shows were hosted by Renée of the charities. Nyberg, a well-known face for In October and November 2012, Swedish TV viewers. MiljonJakten six special episodes of ‘The will continue in 2013. Postcode Millionaire’ were broadcast. These shows were called Prizes ‘The Hot Seat’, and featured six 40 per cent of our turnover goes contestants in each episode. They to lottery prizes and the players were faced with the challenge of have a chance to win every day, answering 15 questions and the all week long. From Monday to chance of winning one million Thursday plus Saturday, families Swedish kronor, without life lines. with the winning postcode win 5,000 Swedish kronor per ticket, and those with the winning postal The new TV show MiljonJakten (Hunt for the Millions) features an exciting number win 500 Swedish kronor hunt for 10 million Swedish kronor hidden in one of 26 suitcases. per ticket. 24 Every Friday, a whole street wins the top prize of 100,000 Swedish kronor per ticket. On Saturdays, one lucky person wins 1 million kronor.

Each Friday, the prize for the winning postcode is 100,000 Swedish GrannYra kronor per ticket, and the person Three times a year the Swedish whose ticket matches the complete Postcode Lottery’s ‘GrannYra’ is winning number also wins a BMW awarded to a winning postcode. 318d. Families with the winning On 13 May, 261 winners in Grums postal number win 10,000 Swedish shared 50 million Swedish kronor. kronor per ticket. 8 of them lived in the winning Every Sunday, the prizes are 1,000 postcode and became millionaires. Swedish kronor per ticket for The second ‘GrannYra’ of the those with the winning postcode year took place on 14 October and 150 Swedish kronor per ticket in Mattmar, a small village in the for those with the winning postal most central part of Sweden, where number. The prizes awarded each also 50 million Swedish kronor Sunday amount to at least 3 mil- were shared. The total number lion Swedish kronor. of winners was 146, of whom 18 Winning neighbours in their street. One of them has also won a car. lived in the same postcode and 25 week. The ‘GrannYra’, received plenty of interest in the evening newspapers and the local media in the winning cities of Grums, Mattmar and Rydaholm. Our focus on human rights in 2012, exemplified by the event ‘Leadership for human rights’ in May 2012, also garnered positive publicity. Social Media 2012 was the year when the Swedish Postcode Lottery started to focus on social media, mainly Facebook and Twitter, but also Instagram and LinkedIn. At the end of the year, the Swedish Postcode Lottery had more than 20,000 followers on Facebook. Winners, beneficiary projects, competitions and much more are published on Facebook. Winners of the GrannYra in Mattmar on 14 October. The winners celebrated the prize with a big party. became multimillionaires. 681 winners in the southern town Online Sales The final ‘GrannYra’ of 2012 was of Rydaholm. This time, 11 win- Media Coverage On the website, visitors can sign broadcast on Swedish TV4 on ners became millionaires. The ‘weekly prize’ on Fridays up for the lottery, see the results 26 January 2013 when 101 million and Saturdays is featured in local and winners, read about the chari- Swedish kronor was shared by papers in Sweden almost every ties and play games. It is also used

One of the winners in Grums where the 50 million ‘GranYra’ prize was The Swedish Postcode Lottery is visible everywhere, in the streets, on televi- shared between 261 players. sion, newspapers and online. 26 to spread knowledge about us in general and features videos of win- Leadership for Human Rights ners and the charity organisations. During 2012, the Swedish ‘Leadership for Human Rights’ Postcode Lottery focused on find- took place at the Stockholm ing new sales channels. One suc- Concert Hall. Close to 750 politi- cess is Facebook, where we are cians, business leaders, NGOs, now selling approximately 10% of media and opinion leaders experi- the total online sales, after a few enced fascinating stories as well as months of testing and optimising music performed by the Swedish this sales channel. artists First Aid Kit and Salem al Fakir. Text messaging is also a new sales channel, which has been tested A few days before the event took and will be developed further place, an open letter signed by in 2013. Single ticket sales were Archbishop Emeritus Desmond tested in December 2012. People Tutu was published in one of the could buy only one ticket with- largest newspapers in Sweden, out having to subscribe. We not Svenska Dagbladet. In it, Tutu only sold more tickets but most appealed to the world’s heads of The most renowned keynote speakers at the ‘Leadership for Human Rights’ customers also finally opted for a state and governments to dem- event were Sean Penn, Desmond Tutu and Jan Eliasson. subscription ticket instead of the onstrate leadership in order to single ticket. The goals for online successfully fulfil the UN’s eight sales in 2012 were exceeded by On 22 May 2012, the Swedish Desmond Tutu, Jan Eliasson, millennium goals by 2015. In 15%, through clever optimising, Postcode Lottery held the event Deputy Secretary-General of the his letter, Desmond Tutu said: finding new e-mail databases and ‘Leadership for Human Rights’ as United Nations and Sean Penn, “Increased efforts to reach the mil- collecting new leads among many part of our focus on human rights an Academy Award-winning actor lennium goals will provide us with other things. in 2012. known for his social activism and a more stable and thriving world The purpose of the event was to humanitarian work. In addition to – for everyone. The South African spread knowledge and inspire their speeches, they all took part concept of ‘ubuntu’ means that we a commitment to human rights in a panel discussion together with all belong together and that none by presenting some of the most Niclas Kjellström-Matseke, CEO of of us lives or acts in a vacuum. renowned spokespersons on the Swedish Postcode Lottery. In this time of globalisation, our this topic: human rights activ- dependence on each other is ist and Archbishop Emeritus clearer than ever.” Swedish Postcode Lottery TV presenters The Swedish lottery has four TV presenters, who are the public faces of the lottery.

Rickard Magdalena Graaf Putte Nelsson Sandra Sjöberg TV presenter, TV presenter, art- Dahlberg TV presenter of writer and founder ist and pianist: “It TV presenter, artist ‘The Postcode of Graaf Sisters feels so great to be and singer: Millionaire’: Children Centre in the one who deliv- “Most of my life “I can truly iden- India: ers good news to I’ve been working tify with the lottery “This is the job of happy winners all with charities and and the idea that my dreams. I grew over Sweden.” aid organisations. those less fortunate up in a family Presenting prizes is win at the same involved in charity really a great job, time as I win.” work.” from all angles.”

27 CHAPTER 6 The Netherlands: Dutch Postcode Lottery Consolidated statement of income and expenditure for 2012 Actual 2012 Actual 2011 € % € % Income* Revenue money Dutch Postcode Lottery 581,420,777 72.1% 567,757,219 71.7% Revenue money BankGiro Lottery and FriendsLottery 224,911,548 27.9% 223,906,433 28.3% 806,332,325 100.0% 791,663,652 100.0%

Deducted from income: transaction between group companies -2,193,840 -0.3% - - Net income 804,138,485 99.7% 791,663,652 100.0%

Distribution to benefi ciaries** Distribution to benefi ciaries Dutch Postcode Lottery 290,710,389 50.0% 283,878,609 50.0% Distribution to benefi ciaries BankGiro Lottery and FriendsLottery 112,455,775 50.0% 111,953,218 50.0% 403,166,164 50.0% 395,831,827 50.0%

Distribution to participants in Dutch Postcode Lottery*** Prizes 207,022,414 35.6% 201,548,616 35.5% Gifts 54,316,972 9.3% 45,710,390 8.1% 261,339,386 44.9% 247,259,006 43.6%

Discounts received on prizes in kind and gifts -76,649,042 -13.1% -66,495,036 -11.8% 184,690,344 31.8% 180,763,970 31.8%

Distribution to participants in BankGiro Lottery and FriendsLottery*** Prizes 95,054,486 42.3% 91,993,576 41.1% Gifts 11,461,270 5.1% 2,227,804 1.0% Charity prizes 3,833,453 1.7% - - 110,349,209 49.1% 94,221,380 42.1%

Discounts received on prizes in kind and gifts -46,049,854 -20.5% -32,034,289 -14.3% Charity prizes entered under distribution to benefi ciaries -2,999,977 -1.3% -

Deduction: transaction between group companies -2,193,840 -1.0% - - -51,243,671 -22.8% -32,034,289 -14.3% Expenses Recruitment and organisation expenses 156,850,868 19.5% 151,868,324 19.2% Result before corporation tax 325,571 0.1% 1,012,440 0.2%

Financial income and expenditure 164,829 0.0% 1,087,821 0.1% Corporation tax -459,962 -0.1% -532,971 -0.1%

Result after corporation tax 30,438 0.0% 1,567,290 0.2%

* The lotteries’ income comprises income from the sale of tickets and is specifi ed in the reporting year to which it refers. ** Distributions to benefi ciaries concern the 50 per cent distribution from the lottery income and are attributed to the reporting year to which they refer. *** Distributions to participants are attributed to the reporting year to which they refer and concern the fair value of participants’ prizes and gifts. 28 Charities always win

The Dutch Postcode Lottery was founded in 1989 to generate a continuous flow of funds for charity organisations dedicated to ‘people’ and ‘planet’. We now support 95 charities worldwide. Since we began, the Dutch lottery has contributed over 3.8 billion euros. We play a pioneer- ing role in the quest for a fair and enterprising, green and responsible world.

The licence of the Dutch Postcode 14 draws a year, the proceeds of Lottery stipulates that at least 50 which are divided among the ben- per cent of the lottery’s revenue eficiaries. should be effectively donated to charity. Since its foundation, our revenue has grown every year. In Institutional support 2012, it amounted to a record sum The Dutch Postcode Lottery pro- of more than 581 million euros, vides long-term institutional sup- representing a total contribution port to organisations working in of almost 291 million euros to the the areas of poverty alleviation, charities. This gave us room for human rights, nature conserva- four new beneficiaries. The total tion, the environment and social number of charitable organisa- cohesion in the Netherlands. The tions supported is 95, from which Supervisory Board of Holding At the Charity Gala in the Concertgebouw in Amsterdam, beneficiaries of the five received a one-off contribu- Nationale Goede Doelen Loterijen Dutch Postcode Lottery hear that together they received 290.7 million euros tion. The lottery has a licence for N.V., which is the umbrella com- in 2012.

pany of the three charity lotteries the organisation receives a sub- in the Netherlands, decides on stantial proportion of its income the allocation of funds and admits from sources other than the lottery. new charitable organisations to the group of beneficiaries. Unrestricted funding The Dutch Postcode Lottery’s con- Long-term support tributions to the beneficiaries are The Nationale Postcode Loterij unrestricted funding at the ben- N.V. has contractual relationships eficiaries’ discretion – as long as with its beneficiaries. Their annual they are used within their mission. financial donation depends on the The beneficiary organisations can proceeds of the lottery. Five-year determine their own priorities, and contracts are agreed with most of they provide a financial account to the beneficiaries that joined after the lottery each year. 1994. During the fifth year, the beneficiary and the lottery evaluate the relationship on the basis of the Thanks to the long-term support of the Dutch Postcode Lottery, the World results achieved by the organisa- Wide Fund for Nature can commit itself to goals like protecting the living tion in the areas of ‘people’ and environment of the polar bear. ‘planet’. One of the criteria is that 29 In Cambodia, Terre des Hommes works with Action Pour Les Orthopaedic shoes Enfants (APLE) to track down As a result of serious physical people who have committed child complaints, 2 million people in sex abuse. In APLE teams there are South-East Asia have problems investigators, lawyers and social with their feet and therefore with workers working together. This is walking. Specially made shoes a successful approach: dozens of are indispensable in such cases. offenders have been handed over However, the knowledge and skill to the police and aid has been needed to make them is hard to given to hundreds of abused chil- come by. With our contribution of dren. Thanks to our contribution, 2 million euros, the Leprastichting APLE teams can now be deployed (Lepsrosy Fund) and the Liliane in other popular Asian tourist Fonds are starting an international resorts. training programme for orthopaedic shoemakers in Vietnam. This will be the basis of a network extended to neighbouring coun- In 2012, we gave extra money to combatting child sex abuse in South-East tries. Asia through Terre des Hommes.

bringing the total to 14 draws Clinton Foundation Dream Fund a year. The Supervisory Board A large commercial farm is helping Our contribution enables the char- decides how the contribution is to the smallholder farmers in the area itable organisations to complete be distributed, with the beneficiar- with better market opportunities projects that actually make a dif- ies submitting project proposals and materials. With our extra con- ference. In the case of some of the for this every year. In 2012, we tribution, the Clinton foundation projects described, the contribu- used 31.6 million euros of the pro- will create a 500-hectare Anchor tion comes from the Dream Fund. ceeds to support 14 of these extra Farm Project in Tanzania. We introduced the Dream Fund projects. Another branch of the Clinton in 2009, with the aim of allowing Foundation, the Clinton Health one or more beneficiaries a year to Access Initiative, is helping in a fulfil a ‘precious’ dream. Beneficiaries project run by Doctors without This year we are supporting large- for ‘people’ Borders to eliminate tbc. scale Dream Projects for two international beneficiaries. With our Terre des Hommes contribution of almost 7 million Terre des Hommes combats child Beneficiaries euros, Doctors without Borders is abuse and human trafficking for ‘planet’ starting a worldwide research pro- worldwide. We are supporting the ject into combatting tbc. organisation with 4.7 million euros Carbon War Room The environmental organisation to carry out two projects. In the Together with the government Greenpeace is using our contri- Netherlands, Terre des Hommes and population, the Carbon War bution of 7.5 million euros to is starting a Centre for Child and Room is going to ensure that the develop an app to provide reliable Human Trafficking together with Caribbean island of Aruba will information about food products a regional partner. This centre will be independent of fossil fuels by in supermarkets. This should help provide a safe refuge for victims 2020. We are contributing 3.5 the consumer to find fair, sustain- of human trafficking. The victims Our beneficiaries Leprastichting million euros to this project. The able products. will receive help from a multidisci- (Leprosy Foundation) and the knowledge acquired in the project plinary team of experts in making Liliane Fonds have worked together will be made available to other Extra draws an official complaint, the court to set up a network of orthopaedic islands as many of them have to We were granted permission to case and possible return to their shoemakers in Asia with their extra cope with the problem posed by organise two annual extra draws, country of origin. contribution from the lottery. 30 The new beneficiary Rewilding Europe is constructing large nature reserves where animals like the bison can survive.

have a harmful effect on nature. organisations, our beneficiaries the For example, the Afsluitdijk that World Wide Fund for Nature and was constructed 80 years ago is ARK founded Rewilding Europe in a barrier for migratory fish. The 2011. Rewilding Europe is devel- Waddenvereniging (Wadden oping ten areas with a minimum Association) wants to correct this of 100,000 hectares throughout The Clinton Foundation is now extending its Anchor Farm Project to mistake by building a meandering Europe. The scheme aims to pre- Tanzania. river. This will also be a waterwork vent fallow land from becoming that is unique in the world. overgrown with scrub. In the long energy supply, tourist infrastruc- term, this is disastrous for biodi- ture and the transport of fuels. Fish migration river versity. The Netherlands is famous for its Rewilding Europe waterworks; however these can Together with other nature African Parks Network The African Parks Network is using Rapid Response Units to combat rapidly increasing poach- ing and excessive violence used against its employees. Six employees were killed and more than ten thousand elephants were poached in 2012. With our contribution of almost 1 million euros, the organisation can improve and expand its existing Rapid Response Units.

An artist’s impression of the fish migration river that the Waddenvereniging You can find an overview of all charities in the back of this annual report. (Wadden Association) is going to construct. See www.postcodeloterij.nl for a description of all charities. 31 Getting Members

By the end of 2012, the Dutch Postcode Lottery had 2,614,204 members who played with a total of 4,174,062 lottery tickets. Turnover increased by more than 2 per cent from 2011 to a record 581 million euros in 2012.

People play the lottery with a lot- In 2012, two series of five epi- tery ticket number based on their sodes of the ‘Postcode Loterij postcode. So the people who win Miljoenenjacht’ (Postcode Lottery the Postcode Street Prize or the Hunt for Millions) were broadcast ‘PostcodeKanjer’ are usually neigh- on the Dutch commercial TV sta- bours. This is what makes playing tion RTL4, featuring star presenter The lucky winners of more than 3.5 million euros in Nuenen appeared live the Postcode Lottery so unique: all Linda de Mol. The popularity of on TV during the Postcode Lottery New Year’s Show. the members in a street or neigh- the Hunt for Millions was amply bourhood win together. demonstrated in the viewing fig- Presented by Caroline Tensen, The most popular morning pro- ures. the popular ‘Postcode Loterij gramme in the Netherlands, The programme emphasises the Eén tegen 100’ (Postcode Lottery ‘Koffietijd’ (Coffee Time) provides Television postcode element and the fact that One Against 100) for broadcaster charitable organisations with a Television continues to be an members win together. NCRV has been high in the ratings platform for drawing attention invaluable medium for the Dutch ‘Kanjers van Goud’ (Heroes of for more than ten years now. The to their work. Coffee Time has a Postcode Lottery. As well as the Gold), broadcast immediately broadcast of 21 October 2012 is different theme every day. This awarding of prizes, the television after Hunt for Millions, focuses the most viewed episode to date, programme is broadcast on week- programmes always feature one or entirely on the charities. In this with 2.5 million viewers. A regular days and has also been aired on more of our charities. To promote programme, Dutch celebrities, feature of the programme is the Saturdays since February 2012. the recognisability of the lottery, including a number of lottery awarding of the Street Prize by lot- the major prizes are presented by ambassadors, visit a project run by tery ambassador Gaston Starreveld. lottery ambassadors. one of the beneficiaries.

In April, the biggest winner in the Postcode Lottery Hunt for Millions went The Dutch Prime Minister Mark Rutte was one of the guests in our daily tv- home with more than 800,000 euros. show Coffee Time.

32 In autumn 2012, we started a new game show on the SBS6 television channel: The Price is Right. Every weekday, presenter Eddy Zoëy plays host to members of the Dutch Postcode Lottery who have to compete in various hilarious games. The series will run to 80 episodes. Mailings and publicity The recruitment of new members relied largely on the national campaigns surrounding the ‘PostcodeKanjer’ in June, the ‘Groene Kanjer’ in September and the ‘PostcodeKanjer’ at the end of December 2012. In this respect, television was an important channel for reaching Dutch people as tickets were not for sale in shops. Posters, banners on websites and In July, eight families shared 11.2 million euros from the ‘PostcodeKanjer’. commercials on radio and TV were used to recruit members. for the sixth year in succession, we of space to the Dutch Postcode thirds of the total amount while Documentaries, special websites placed a full-page ‘For Example’ Lottery: our prize-winners, our the rest goes to members in the and reports focused on the lottery advertisement in a national news- support for charities and other surrounding neighbourhood. charities themselves. paper featuring one of the chari- projects. The ‘PostcodeKanjers’ We also featured regularly in table organisations. The national and ‘Goed Geld Gala’ even make national newspapers. Every week, and regional media devote a lot the front pages of national newspa- Prizes pers and news programmes. In 2012, there were over 207 million euros’ worth of prizes to be won in the Dutch Postcode Lottery. ‘Kanjers’ An average of half a million prizes The biggest prize in 2012 was the were won every month. Every day draw of the ‘PostcodeKanjer’ in there was a ‘PostcodeDagprijs’ December. 40 million euros were (Postcode Day Prize) of 1,000 won at a postcode in Nuenen in euros per ticket. Every Saturday the south of the Netherlands while there was the Postcode Street eight others won a further 1 mil- Prize of 12,500 euros per ticket, lion. In July, the ‘PostcodeKanjer’ which could rise to 25,000 of 16.7 million euros was won euros if the member plays with a in Zenderen in the east of the ‘StraatprijsVerdubbelaar’ (Street Netherlands. On 30 September, Prize Doubler). One of the win- members in Cuijk, in the south of ners in the street also wins a car. the Netherlands, won 20 million In June, we even awarded the euros. Street Prize every day to celebrate These ‘Kanjers’ consist of two the one-thousandth Street Prize. In December, we used media such as this striking tram stop in Amsterdam to parts: the winners in the winning And every Sunday, members could draw attention to the 48 million euro ‘PostcodeKanjer’. postcode share approximately two- win the Green Postcode Prize of

33 Kanjer’ winners got a crate of regional, organically grown vegeta- bles and fruit. Finally, there were thousands of prizes varying from bikes and laptops, and tickets to theme parks and concerts, to the ever-popular fair-trade ice cream from Ben&Jerry’s. Internet and social media Twitter, LinkedIn, Facebook and text messaging have become regular communication channels for the lottery. The website is an important means of informing members about the lottery, our activities and the charities. Social media also enable interaction with members. Many of our members now get the draw results via one of these In December, the ‘PostcodeKanjer’ amounted to 48 million euros. 20 million of this went to 18 lucky members in channels or a special app. In fact, Nuenen. the draw results are increasingly the subject of tweets and text 1,250 euros per ticket to be spent At the party, we welcomed 10,000 and laptops. Eighteen winners messages. In 2012, we conducted in the ‘green’ webshop. Twice dur- winners and guests from all over from the south of the country won various campaigns via Facebook, ing the year we awarded the Euro the country. There were perfor- a further 100,000 euros together. like the Groenste Straat (Greenest Postcode Prize of 2.6 and 2.4 mil- mances by top Dutch artists and Apart from the money, all ‘Groene Street). lion euros and we awarded the at the end of the evening all of the ‘Postcodekanjer’ of 16.7 million, winners could take 20 million and 48 million three a further prize home times. with them, such as a camera, a BMW, Other prizes a gaming computer A new feature of 2012 was the Grote Prijzenfeest (the Big Prize Party).

For the ‘Earth Hour’ energy-saving campaign, we raffl ed 100,000 At our fi rst ‘Grote Prijzenfeest’ in Ahoy, 10,000 winners and their guests enjoyed a spectacu- boxes of LED lights. lar show with a host of top artists – and we handed out a lot of prizes. 34 Postcode Lottery Green Challenge

durable plastics which in turn can Dutch entrepreneur Daan be fully recycled. Weddepohl received the second Runner-up Nick Gerritsen of New runner-up prize of 100,000 euros Zealand was awarded 100,000 for his social initiative Peerby, euros to further develop his com- which entails an online social net- pany CarbonScape which uses work for people renting or lending patented microwave technology to products that they use only occa- turn organic waste, biomass, into sionally. high-grade bio-fuels and chemi- With 509 contestants, the sixth cals, such as activated charcoal. annual Green Challenge set a new CarbonScape’s “green coke” is benchmark for the international already used in the furnaces of one contest. of New Zealand’s steel mills.

The three finalists in New York. From left to right: Nick Gerritsen, Molly Morse and Daan Weddepohl.

The theme of the Postcode Lottery 32-year-old engineer Molly Morse, Green Challenge is reducing car- received the prize during the bon emissions. September annual Clinton Global A commercially viable method of Initiative meeting in New York. producing bio-degradable plastics Morse’s start-up company Mango from a greenhouse gas, methane, Materials is in the process of devel- proved worthy of the 500,000 euro oping trial products based on its 2012 Green Challenge Award, patented technology to turn meth- organised and funded by the Dutch ane, a by-product of both waste A diagram showing the conversion of methane gas to bio-plastic by Postcode Lottery. The winner, processing and agriculture, into Mango Materials. Dutch Postcode Lottery Ambassadors The Dutch Postcode Lottery has a strong team of ambassadors who spread the word about the importance of the lottery and the good work of its beneficiaries.

Winston Gerschtanowitz Martijn Krabbé Gaston Starreveld Caroline Tensen Quinty Trustfull Actor/TV TV presenter: TV presenter: TV presenter: TV presenter: presenter: “The Dutch “The Dutch “The Dutch “It’s a win- “The Dutch Postcode Postcode Postcode win situation Postcode Lottery sets Lottery makes Lottery is because 50 Lottery makes one record you feel good, a brilliant per cent of the difference after another: because you’re Lottery for the stake to the prize- more money for never the only people near goes to winner and prizes and for winner.” and far.” charities and the charities.” the charities you have each year!” the chance of winning great prizes.”

35 BankGiro Lottery Consolidated statement of income and expenditure for 2012 2012 2011 € % € % Income* Revenue money BankGiro Lottery 128,418,493 15.9% 128,376,119 16.2% Revenue money Dutch Postcode Lottery and FriendsLottery 677,913,832 84.1% 663,287,533 83.8% 806,332,325 100.0% 791,663,652 100.0%

Deducted from income: transaction between group companies -2,193,840 -0.3% - - Net income 804,138,485 99.7% 791,663,652 100.0%

Distribution to beneficiaries** Distribution to beneficiaries BankGiro Lottery 64,209,247 50.0% 64,188,060 50.0% Distribution to beneficiaries Dutch Postcode Lottery and FriendsLottery 338,956,917 50.0% 331,643,767 50.0% 403,166,164 50.0% 395,831,827 50.0%

Distribution to participants in BankGiro Lottery*** Prizes 51,358,759 40.0% 51,656,625 40.2% Gifts 2,991,284 2.3% 1,798,709 1.4% Charity prizes 3,833,453 3.0% - - 58,183,496 45.3% 53,455,334 41.6%

Discounts received on prizes in kind and gifts -18,324,828 -14.3% -15,462,776 -12.0% Charity prizes entered under distribution to beneficiaries -2,999,977 -2.3% - - 36,858,691 28.7% 37,992,558 29.6%

Distribution to participants in Dutch Postcode Lottery and FriendsLottery*** Prizes 250,718,141 37.0% 241,885,567 36.5% Gifts 62,786,958 9.3% 46,139,485 7.0% 313,505,099 46.2% 288,025,052 43.4%

Discounts received on prizes in kind and gifts -104,374,068 -15.4% -83,066,549 -12.5% Deduction: transaction between group companies -2,193,840 -0.3% - - -106,567,908 -15.7% -83,066,549 -12.5% Expenses Recruitment and organisation expenses 156,850,868 19.5% 151,868,324 19.2% Result before corporation tax 325,571 0.1% 1,012,440 0.2%

Financial income and expenditure 164,829 0.0% 1,087,821 0.1% Corporation tax -459,962 -0.1% -532,971 -0.1%

Result after corporation tax 30,438 0.0% 1,567,290 0.2%

* The lotteries’ income comprises income from the sale of tickets and is specified in the reporting year to which it refers. ** Distributions to beneficiaries concern the 50 per cent distribution from the lottery income and are attributed to the reporting year to which they refer. *** Distributions to participants are attributed to the reporting year to which they refer and concern the fair value of participants’ prizes and gifts. 36 Charities for culture

The beneficiaries of the BankGiro Lottery work in the field of culture and the preservation of cultural heritage. We are the leading culture lottery in the Netherlands, providing long- term support for 58 and one-off support for 9 top institutions. Half of every lottery ticket sold goes to these charities, amount- ing to more than 64 million euros in 2012. Distribution of the contributions The BankGiro Lottery welcomes all of its beneficiaries to the annual Charity Gala in the National Maritime Long-term beneficiaries receive an Museum, which has been radically renovated with the help of a contribution from the lottery.

annual contribution from the lot- its collection of paintings from the tery for a period of five years. Our Dutch Golden Age. contribution is intended for the Following extensive restoration purchase, restoration and presenta- and reorganisation, the museum tion of permanent collections, and reopened in April 2013. Thanks to for the purchase and restoration of our contribution, it was possible to monuments. Within these param- celebrate the opening on a grand eters, the beneficiary organisations scale and turn it into an interna- can establish their own priorities. tional event. They report back to the lottery on The Van Gogh Museum in this every year. Amsterdam houses the largest col- Any extra funds are assigned to lection of works by Vincent van new long-term beneficiaries and/or Gogh in the world. Our support one-off funding. Large-scale and/ enabled the museum to buy its or innovative projects and high- first work by Van Gogh for the last profile projects in the cultural or five years. The watercolour ‘Pollard heritage sectors may qualify for Willow’ painted in 1882 is a major one-off funding. addition to its collection. Furthermore, the Van Gogh Museum will receive an extra con- The BankGiro Lottery has contributed to the reopening of the Rijksmuseum The charities tribution over the next three years and is helping it to achieve its educational ambition to offer every child in The Rijksmuseum in Amsterdam to fund its ambitious plan for a the Netherlands the opportunity to view ‘The Night Watch’ before they are is the biggest museum in the completely new entrance area. 12 years old. Netherlands and is celebrated for

37 Royal projects Various beneficiaries are organising royal projects to mark the 200th anniversary of the Kingdom of the Netherlands. We are supporting three projects with an extra contribution. In Het Loo Palace in Apeldoorn, visitors will get a picture of three centuries of residence by the Dutch royal family. A special exhibition will be devoted to the three kings that shaped the present day Netherlands. Multimedia displays will show visitors lifelike scenes about these nineteenth-century monarchs. The Netherlands Institute for Sound and Vision (‘Nederlands Water is inextricably linked with the Zuiderzeemuseum. Instituut voor Beeld en Geluid’) in Hilversum manages archives of more than 700,000 hours of radio, The institute is searching for the for an important vessel: the Royal television and music. best ‘royal’ amateur videos from Barge. This waterborne golden the period 1980-2005 for an exhi- coach was presented to King bition and a documentary. William I as a gift in 1818. We The Scheepvaartmuseum (National are supporting the museum with This is what the presen- Maritime Museum) in Amsterdam an extra contribution to enable a tation ‘The kings who depicts Dutch maritime history separate exhibition area to be built built the Netherlands’ and culture. The museum was for the Royal Barge. will look like. recently renovated and reorgan- ised. However, this left no room Water Water and the Netherlands are so inextricably linked that this makes a perfect unifying theme for the Zuiderzee Museum in Enkhuizen. Surprisingly however, water was a missing element in its exhibits. But the museum is now making up for this lack spectacularly with its ‘Waterwerken’ (Waterworks) project. Thanks to our extra contribution, the museum can expand its outdoor section, where visitors themselves can take part in the ‘fight against the water’.

The Royal Barge, seen here in a photo from 1900, is restored to its place in You will find an overview of all charities in the back of this annual report. the Scheepvaartmuseum. See www.bankgiroloterij.nl for a description of all charities. 38 Focus on the members

At the end of 2012, the BankGiro Lottery had 639,804 members who played with a total of 956,180 tickets. It contributed a minimum of 50% of the revenue to charitable organisations working on culture and the preservation of cultural heritage. The members’ bank account number is their ticket number. New features in 2012 were recruiting new members for charitable organisations of their choice and the ‘Blockbusterfonds’ (Blockbuster Fund).

The money prizes of the BankGiro Lottery go up to 1 million euros. In April 2011, a Jackpot was introduced that can amount to more 10,000 members won a ticket for two to the international photography fair ‘Unseen’. than 1 million euros. On average, we distribute their involvement will increase. In 399,063 prizes a month. In addi- 2012, they could choose to play tion to money prizes, there are for four institutions. Members who more great prizes to win such as played in this way received our tickets to museums, amusement thanks in the autumn and were parks and cinemas, dinner cheques sent a digital newsletter about and gift vouchers with which win- their chosen cultural institution. ners can choose their own prize on a special website. The package deals for musicals and concerts are Television a great favourite. In the ‘Show Me the Money’ show, couples could win 1 million euros by staking money on the right Choosing for answers to eight questions. During yourself the run of the series, there was also an online version of the quiz. In 2012, members got the opportu- Everyone who took part in this Following a tradition by which every departing mayor of Amsterdam hangs nity to choose which cultural insti- stood to win 10,000 euros. a painting in the city hall, former mayor Job Cohen (left) donated the paint- tution they want to support. After The most popular morning pro- ing produced in the BankGiro Lottery TV programme ‘Stars on Canvas’ to all, if members can choose where gramme on Dutch TV, with almost the City of Amsterdam. 50 per cent of their money goes, 39 Blockbuster Fund in 2012 were for the exhibitions ‘Unseen’ in Foam, ‘The Road to Van Eyck’ in Museum Boijmans van Beuningen and ‘1-1, eleven idols and Jan Mulder’ in Museum TwentseWelle. Prizes In 2012, 4,788,757 members won prizes. These included money The Jackpot of 1,055,641 was won prizes, prizes in kind and – partly in March, making it the biggest lot- thanks to the new Blockbuster tery prize in 2012. Fund – an increasing number of cultural prizes. The biggest enabling members to pick a prize money prize was the BankGiro on the website kiesuwprijs.nl Lottery Jackpot, which was drawn And because the anniversary in March and amounted to more concerts in 2011 had been such The initiators of the Blockbuster Fund at its launch. For left to right: Ernst than 1 million euros. The other a great success, we held a further Veen, Blockbuster Fund advisor; Alexander Rinnooy Kan, chairman of the big prizes were drawn in the five BankGiro Lottery concerts in Supervisory Board of the Prince Bernhard Cultural Fund; Prime Minister ‘LenteTrekking’ (Spring Draw) 2012. Mark Rutte; Joop van den Ende, chairman of the VandenEnde Foundation; and the ‘HerfstTrekking’ (Autumn Boudewijn Poelmann, chairman of the BankGiro Lottery and Joost van Draw). In May 2012, these were Lanschot, director of the VSB Fund. the star prize of 1 million euros, Publicity 200,000 viewers, is ‘Koffietijd’ missioned two series of seven a Mini Cooper Cabrio, a stay in From April to October inclusive, (Coffee Time). Among other episodes each in 2012. The epi- a castle in Girona (Spain) and there were more than thirty pro- things, this programme offers sode featuring the popular TV star tens of thousands of other prizes. vincial and regional BankGiro charitable organisations a plat- Linda de Mol attracted no less In October, the star prize was Lottery ‘Molendagen’ (Windmill form to show their work. There’s than 1.1 million viewers. 100,000 euros and there were also Days). These were organised by a different theme every day, with a castle stay, a city trip, an Apple the Dutch Windmill Association Thursdays being devoted to art iPad and many other prizes such and provided the public with an and culture. For example, on Blockbusterfonds as tickets to museums, theme opportunity to take a close look at 4 April, the programme showed a In 2012, we launched the parks, musical and cinemas. the windmills. The same associa- documentary on the Dutch Open ‘Blockbusterfonds’ (Blockbuster Especially appreciated were the tion also organised the BankGiro Air Museum to mark its one-hun- Fund). This fund stimulates and dinner cheques and gift vouchers Lottery Windmill Prize – an dredth anniversary. initiates innovative and exceptional cultural exhibitions and events. The BankGiro Lottery col- Stars on Canvas laborates on this with beneficiary One of our most popular television the Prince Bernhard Cultural programmes is ‘Stars on Canvas’ Fund, the VSB Fund and the (Sterren op het Doek) in which VandenEnde Foundation. The presenter Hanneke Groenteman Blockbuster Fund was initiated by plays host to well-known Dutch Dutch media tycoon and theatrical people who are painted by three producer Joop van den Ende with different artists while being inter- the aim of giving an extra financial viewed. At the end of the pro- stimulus to the cultural sector. The gramme, the celebrity can take one BankGiro Lottery contributes to of the three paintings home with this by buying tickets for events him; the other two are auctioned supported by the fund, which for charity. The programme has are then awarded to members. For the ‘Uitmarkt’ in Amsterdam, a wall of the Van Gogh Museum was deco- been so successful that we com- The first three grants from the rated with its most recent acquisition: ‘Pollard Willow’. 40 The chairman of the Stichting Herstel Korenmolen De Regt (Foundation for the Restoration of the De Regt Flourmill), proudly shows the cheque presented for winning the 2012 BankGiro Lottery The De Regt flourmill. The forty winners of our Facebook competition at the end of April who Windmill Prize. accompanied Albert Verlinde to the musical ‘Shrek’ in London. annual public prize to which we producer Albert Verlinde on our ciaries, we ran special campaigns by buying a lottery ticket. Two contributed 50,000 euros. This Facebook page. He invited people for their visitors. These people are newspapers from the south of the money enabled modifications to to compete for a visit to the musi- interested in culture and might country, together with the Zeeuws the mills and restoration work. cal ‘Shrek’ in London. The win- therefore like to take part in the Museum and the lottery, offered a Another initiative that got a lot ners were those who gave the best Netherlands’ culture lottery – the prize of an exclusive photo-shoot. publicity was the Museum Prize. motivation why they should go. BankGiro Lottery. The Hoorn-Medemblik Museum This is a collaborative effort For example, visitors to the Dutch Steam Tram, together with regional between the lottery, the Prince Open Air Museum got a folder newspapers, held a readers’ com- Bernhard Cultural Fund and Co-operation with a wincode, giving them petition to win a day as an engine- the Dutch Museum Association. In co-operation with our benefi- the chance to win an extra prize driver on the steam tram. The prize goes to the museum that appeals most to children of between four and twelve. In 2012, BankGiro Lottery Ambassadors the Natuurmuseum Fryslân was awarded the 100,000 euro prize. Internet and social media Twitter, LinkedIn, Facebook and text messaging have become regular communication channels for the lottery. The website is an important means of informing Albert Verlinde, musical Henk van Os, former direc- Harmen Siezen, former Ilse DeLange, singer: members about the lottery, our and theatre producer: tor of the Rijksmuseum: newsreader: “I’m a passionate ambassa- activities and the charities. The “What I like about the “It’s important to preserve our “I’m happy to make an effort dor of the BankGiro Lottery social media enable interaction BankGiro Lottery is that it cultural heritage, because that to recruit as many members because I’m totally in favour makes Dutch culture better tells us who we are.” as possible for the BankGiro of getting more people to with members. known.” Lottery because culture in the enjoy culture.” At the end of April, we showed Netherlands deserves to be a video of musical and theatre preserved. 41 FriendsLottery Consolidated statement of income and expenditure for 2012 2012 2011 € % € % Income* Revenue money FriendsLottery 96,493,055 12.0% 95,530,314 12.1% Revenue money Dutch Postcode Lottery and BankGiro Lottery 709,839,270 88.0% 696,133,338 87.9% 806,332,325 100.0% 791,663,652 100.0%

Deducted from income: transaction between group companies -2,193,840 -0.3% - - Net income 804,138,485 99.7% 791,663,652 100.0%

Distribution to benefi ciaries** Distribution to benefi ciaries FriendsLottery 48,246,528 50.0% 47,765,157 50.0% Distribution to benefi ciaries Dutch Postcode Lottery and BankGiro Lottery 354,919,636 50.0% 348,066,670 50.0% 403,166,164 50.0% 395,831,827 50.0%

Distribution to participants in FriendsLottery*** Prizes 43,695,727 45.3% 40,336,951 42.2% Gifts 8,469,986 8.8% 429,095 0.4% 52,165,713 54.1% 40,766,046 42.6%

Discounts received on prizes in kind and gifts -27,725,025 -28.7% -16,571,513 -17.3% 24,440,688 25.3% 24,194,533 25.3%

Distribution to participants in Dutch Postcode Lottery and BankGiro Lottery*** Prizes 258,381,173 36.4% 253,205,241 36.4% Gifts 57,308,256 8.1% 47,509,099 6.8% Charity prizes 3,833,453 0.5% - - 319,522,882 45.0% 300,714,340 42.4%

Discounts received on prizes in kind and gifts -94,973,871 -13.4% -81,957,812 -11.8% Charity prizes entered under distribution to benefi ciaries -2,999,977 -0.4% - - Deduction: transaction between group companies -2,193,840 -0.3% - - -100,167,688 -14.1% -81,957,812 -11.8% Expenses Recruitment and organisation expenses 156,850,868 19.5% 151,868,324 19.2% Result before corporation tax 325,571 0.1% 1,012,440 0.2%

Financial income and expenditure 164,829 0.0% 1,087,821 0.1% Corporation tax -459,962 -0.1% -532,971 -0.1%

Result after corporation tax 30,438 0.0% 1,567,290 0.2%

The FriendsLottery (VriendenLoterij) was set up to raise funds for charitable organisations working in the fields of health and well- being in the Netherlands. The lottery has been doing this for 23 years. The motto of the FriendsLottery is ‘Win with your friends!’ In 2012, the lottery contributed 48 million euros to charities.

Distribution of the contributions FriendsLottery members can choose for themselves which organisation they want to support. For each lottery ticket sold, The money that beneficiaries of the FriendsLottery raise with self-bought tickets continues to grow. Leading the field 50 per cent of the ticket price in 2012 was the VUmc Cancer Centre in Amsterdam with no less than 2.5 million euros.

goes to the chosen organisation. More than 3,000 clubs and asso- Well-being ciations take part in this, rang- The Richard Krajicek Foundation ing from small associations with was founded by the Dutch tennis only a couple of tickets, to very star and former Wimbledon cham- big ones. For example, the Dutch pion Richard Krajicek. In 2012, football club Feyenoord received the foundation celebrated its 15th almost 900,000 euros for its youth anniversary. Attending the celebra- academy by members who chose tions were none other than former to support this cause. Half of the tennis champion Björn Borg and members play for a cause that they Dutch Prime Minister Mark Rutte. choose themselves. The other half The FriendsLottery showed its supports regular beneficiaries of appreciation of the partnership the lottery, promoting health and since 2004 by awarding Krajicek well-being. Some of the organisa- the first ‘golden friend’. In 2012, tions supported by the lottery are Krajicek and Spanish tennis star listed below. Rafael Nadal opened the 100th playground. On these playgrounds, The Spanish tennis star Rafael Nadal opens the Richard Krajicek located in deprived areas, the Foundation’s 100th playground in a disadvantaged district in the foundation organises safe sporting Netherlands. activities for young people. The 43 In Hotel Heppie and its surrounding woodlands, children can just be chil- The Dutch Queen Beatrix- the patron of the Eye Fund – watches an optician dren. use the new retina camera. foundation has developed into a The Hartstichting (Heart The FriendsLottery is supporting Champions League winner Edwin centre of expertise and a promoter Foundation) subsidises research the funds of former football stars van der Sar, the top striker at of neighbourhood sport. and helps to optimise patient Ruud van Nistelrooy (Ruud van Fenerbahçe SK Dirk Kuijt (Dirk On 20 June, the Dutch singer care. Many countries worldwide Nistelrooy Academy), Giovanni Kuijt Foundation) and the world- René Froger and his wife opened are paying increasing attention to van Bronckhorst (Giovanni van famous celebrity Johan Cruijff the ‘Hotel Heppie’. This is a place cardiovascular disease in women. Bronckhorst Foundation), the with the Johan Cruyff Foundation. where children with problems of With this in mind, the Heart record international player and whatever nature can enjoy them- Foundation held Red Dress Day in selves for a few carefree days. The the Netherlands on 29 September. Froger family is very involved With our support, Fonds in this venture and has collected Slachtofferhulp (Victim Aid Fund) a great deal of money through has launched its new website a TV programme. With support slachtofferwijzer.nl. The site helps of the FriendsLottery, Scouting victims to get in touch with the Netherlands provides a place for right people to help them. young people to play and develop The aim of the Nederlandse themselves. During the JOTA-JOTI Brandwonden Stichting (Dutch event, Dutch scouts used radio and Burns Foundation) is to prevent the Internet to contact 38 million burn injuries and minimise suffer- scouts in 165 countries. ing. Providing information is an important part of this. Taking the right action quickly has a big influ- Health ence on recovery from burns. With an extra FriendsLottery contribution, Het Oogfonds (Eye Fund) has bought two retina cam- Sport eras to check the eyesight of newly Football belongs to all of us. With The FriendsLottery supports top sportspeople and former top professionals born babies. They enable opticians this in mind, footballers from who have promoted health and well-being in the Netherlands with their own to identify eyesight problems at an the Dutch premier division are foundation. early stage without the baby hav- using their fame in the interests of You will find an overview of all charities in the back of this annual report. ing to make a risky journey. health and well-being in society. See www.vriendenloterij.nl for a description of all charities. 44 Every member counts

At the end of 2012, the FriendsLottery had 504,278 members with a total of 756,124 tickets. It contributed a minimum of 50% of the revenue to charitable organisations working on health and well-being.

In the FriendsLottery, members not only win money but also ‘experiences’ that they can share with friends. Members can also choose the charity that they want to play for. More than half of our members opt to do this. Prizes Every week, there are big money prizes to be won, rising to 100,000 euros. And once a year there’s a star prize of 1 million euros. Lottery winners also receive a No sooner has the lucky winner got over her surprise at winning a travel cheque than she receives a text message travel cheque to be shared with telling her she has won the star prize of 1 million euros too! their friends. As well as money prizes, the lot- ‘FriendsLottery: The Winners’, pre- tery awards thousands of prizes in senter Rick Brandsteder presents kind, such as cars, scooters, flat- the week’s star prize every Sunday. screen TVs, travel vouchers, iPads The programme ‘Koffietijd’ (Coffee and bicycles. In 2012, we gave time) is broadcast every weekday away gastronomic holidays, din- and Saturdays and is now the most ner vouchers, skiing holidays and popular morning show in the hotel and musical packages. Netherlands. The broadcasts provide the charitable organisations Television with a platform for their work. Exposure on television is important for the FriendsLottery and Clubs and its beneficiaries. In 2012, the FriendsLottery lent its name to the associations game show Lingo. Every weekday The FriendsLottery concept at around dinnertime, this show is appeals to more and more watched by an average of 800,000 clubs and organisations in the people and has been a success for Netherlands. At the end of Every week, Lucille Werner presents the popular game show Lingo. many years. In the programme 2012 there were 3,224 affili- 45 other partners. These enable our the Sportiviteitsprijs, an ini- commercial partners to show their tiative of VU Connected and the social engagement. Mediamarkt, FriendsLottery. We use the prize one of the Netherlands’ biggest to reward sports initiatives that media chains, ran a campaign contribute to more sportsmanship to recruit a lot of new mem- in the Netherlands. The winners bers for the Guusje Nederhorst receive 10,000 and 5,000 euros Foundation. A free ticket provided respectively. On International by the Netherlands’ most popular Volunteer Day, 7 December, Martin newspaper De Telegraaf led to a van Rijn, the Secretary of State considerable response. Together for Health, Welfare and Sport, with the FriendsLottery, our ben- presented the Meer dan Handen efi ciary Stichting Kinderpostzegels (More than Hands) Awards. The (Children’s Stamps Foundation) FriendsLottery made three contri- thanked buyers of its stamps by butions of 5,000 euros and two of distributing a fl yer with a free 2,500 euros available for this. win-code. There were also joint campaigns with the chain-store Members of the FriendsLottery can compete for ‘Vriendenseats’ – seats that C&A, the Ruud van Nistelrooy Internet give them a close-up view of a match at their favourite club. Academy and Dutch premier divi- and social media sion football clubs to benefi t youth Internet and social media have training. ated organisations. These clubs have sold the most tickets get a become permanent channels of and organisations sell tickets for money prize. We also hold the communication for the lottery. The their own club. Members of the ‘FriendsCup’: the football club Publicity website is an important way of FriendsLottery can always play for that sells the most tickets wins a Prize-winners and charitable informing members about the lot- a cause they choose themselves friendly match against the leading organisations regularly get local, tery, its activities and the charities, and every non-profi t institution Dutch club Ajax. regional and national media while social media enable interac- can benefi t. 50% of the stake goes attention. For example, there’s tion with the participants. straight to the club’s own account. The FriendsLottery stimulates Recruitment ticket sales by facilitating things with benefi ciaries like phone campaigns. The clubs sell as many tickets as they can for and clubs a number of weeks, after which We increasingly run joint cam- the three clubs in each week that paigns with benefi ciaries and

In the FriendsLottery, Koninklijke Oude Harmonie in Eijsden in the province of South Limburg members play with their won the fi rst prize in the second week of the FriendsLottery phone-in weeks: 10-fi gure mobile number. 5,000 euros. 46 To promote sport as a way of Professional sport achieving health and well-being, The FriendsLottery is strongly we have run a number of cam- committed to sport as a way of paigns together with the clubs. achieving health and well-being. The intention of the More than We unite with professional sport- Football Week has been to use all teams to emphasize the impor- sorts of campaigns to stimulate tance of sport and other club- clubs and volunteers to set up new related activities. For this reason, initiatives. the lottery is a social partner of Dutch premier division football. This generates recognition and attention to sport as a way of achieving health and well-being, particularly for young people. The lottery is visible in Dutch stadiums at all premier division matches and on TV broadcasts showing high- Rick Brandsteder, a well-known Dutch TV presenter surprises a member lights of the matches. with a Volkswagen and a travel cheque for 2,500 euros. FriendsLottery Ambassadors The FriendsLottery has a strong team of ambassadors who spread the word about the importance of the lottery and the good work of its beneficiaries. Giovanni van Bronckhorst, Gerard Joling, Singer and TV Richard Krajicek, Wimbledon ten- Dirk Kuyt, former Feyenoord former football presenter: nis champion and Liverpool player for Arsenal, “The charities 1996: footballer (now Feyenoord and FC supported by the “When injuries Fenerbahçe): Barcelona: FriendsLottery meant that I had “I’d like to thank “Together we cre- appeal to me. to bid farewell to all members of the ate opportunities Together, lottery professional ten- FriendsLottery that allow children members support nis, I felt how for their support in sport clubs to tens of organisa- awful it is when for charities like face the future with tions and thousands you can’t do things my Dirk Kuyt promise. They’ve of clubs and asso- that you want to Foundation and deserved that, because all children ciations that are committed to health do. I’ve increasingly come to realise others that focus on health and well- deserve that.” and well-being.” how important the support of the being. After all, you don’t win without FriendsLottery is. They often make top scorers.” the impossible come true, particularly for children, who need it most.”

Ruud van Nistelrooy, former foot- Edwin van der Sar, former goal- Esther Vergeer, wheelchair tennis Lucille Werner, presenter of the ball player for PSV, keeper for Ajax, star, world cham- popular Dutch Manchester United Juventus and pion since 1998: game show Lingo: and Real Madrid: Manchester “Being and stay- “Disabled people “The United: ing healthy is should also dare to FriendsLottery “We’re very happy something that take the initiative made it possible to with the support you have to work themselves. Success start my Academy we get from the at every day and in society depends for children with a FriendsLottery. I’m happy to make first and foremost disability. Thanks Because of that, my contribution on your own atti- to the lottery we can give people to that. That’s why tude. Thanks to the members, these children can once with an acquired brain disorder the the work of the FriendsLottery is so FriendsLottery, the Lucille Werner more believe that their dreams can exercise that they need so very much.” important. And as many people as Foundation can show that in all our come true. And I’m happy to devote possible should know that.” media and television productions!” myself to this as an ambassador of the FriendsLottery!” 47 CHAPTER 7 ties. Among them are Bill Clinton, Rafael Nadal, Desmond Tutu, Tony Management Our structure Blair, Muhammad Yunus, Ruud As of 31 December 2012, the Gullit, Johan Cruijff, Richard Executive Board of the Dutch Branson, Kaye Adams and Richard Holding Nationale Goede Doelen A growing total of 768 people work for Novamedia/ Loterijen N.V. consisted of Postcode Lotteries. The majority work in the customer Krajicek. The Executive Board consists of Boudewijn Poelmann, Sigrid van service teams that provide direct contact with members. Boudewijn Poelmann (CEO), The structure of each lottery organisation varies from Ruud Esser (CFO) and Sigrid van country to country, depending on the size of the organisa- Aken (COO). At the end of 2012, tion and on the lottery licences. board member and co-founder Frank Leeman had to resign for health reasons. The Board is sup- The Postcode Lotteries in Great ported by a team of Company Novamedia Britain and Sweden were launched Directors: Annemiek Hoogenboom The three Postcode Lotteries were in 2005. (Director Great Britain), Jan set up by Novamedia, a Dutch Novamedia is the owner of the Oostrom (IT Director), Eva company based in Amsterdam. Postcode Lottery format. Its mis- Struving (International and Novamedia was established in sion is to create charity lotteries Charity Director) and Harold 1983 to implement innovative, all over the world. Novamedia Zwaal (Commercial Director). Marieke van Schaik, Managing commercial marketing techniques runs lotteries in close coopera- And also by a team of Functional Director of the Dutch Charity on behalf of local and international tion with local and international Directors: Sandor Brouwer Lotteries. charities. In 1989, this led to the charities like UNICEF, the Red (Business Development Director), launch of Novamedia’s first lottery: Cross, Amnesty International, Simone van Bijsterveldt (Finance the Dutch Postcode Lottery in the Greenpeace and the World Wide Director), Martijn van Klaveren Netherlands. Fund for Nature. Novamedia’s (Communications Director) and In 1998, the FriendsLottery joined lotteries are actively supported Virginie Kuijer (HR Director). Novamedia, followed by the by ‘ambassadors’: world leaders, BankGiro Lottery in 2002. athletes and business personali- Dutch lotteries The Dutch Postcode Lottery, the FriendsLottery and the BankGiro Lottery are part of Holding Nationale Goede Doelen Loterijen N.V. Imme Rog, Managing Director of the Dutch Charity Lotteries. Supervisory Board The Supervisory Board of Holding Nationale Goede Doelen Loterijen Boudewijn Poelmann. Sigrid van Aken. Ruud Esser. N.V. supervises the management of the holding company and entrusts to it the day-to-day running of the Dutch Charity Lotteries. The Board’s responsibilities include supervising the use of the licences granted to Nationale Postcode Loterij N.V., VriendenLoterij N.V. and BankGiro Loterij N.V. by the government. Michiel Verboven, Managing Director of the Dutch Charity Harold Zwaal. Jan Oostrom. Eva Struving. Lotteries. 48 Aken and Ruud Esser. Marieke in Stockholm and grew to 178 van Schaik, Imme Rog and Michiel employees in 2012. The mem- Verboven are the Managing bers of the Board of Directors are Directors of the Dutch Postcode Boudewijn Poelmann, Ruud Esser Lottery, the BankGiro Lottery and Eva Struving. and the FriendsLottery. The joint organisation of the three Dutch lotteries employs a total of 486 Management people. Niclas Kjellström-Matseke is the CEO of Novamedia Svenska PostkodLotteriet AB and the External auditing Lottery Manager appointed by The lottery licences required in the Swedish Gaming Authority. order to legally hold a lottery in These two roles combine the com- the Netherlands are issued by the Annemiek Hoogenboom, Country Director of People’s Postcode Lottery mercial concept of the business Dutch Gaming Control Board. The (left) and Jo Bucci, Managing Director of People’s Postcode Lottery (right), with the idea of generating money Ministry of Justice and Security together with Bill Clinton. for charity organisations through and, since April 2012, the Gaming the lottery. The Swedish Gaming Control Board supervise compli- that enables the Lottery to oper- Authority, which grants the lottery ance with the Act on Games of ate the draws on behalf of the Swedish licence, collaborates closely with Chance and the lottery licences. Trusts. A personal lottery man- the Lottery Manager and super- The financial figures are audited agement licence has been issued Postcode vises the lottery. by auditors from PwC. Computer to the Directors, the IT Director, Lottery experts from PwC and NMi Certin the Country Director and the The Swedish Postcode Association audit the mechanical, electrical Managing Director. has been licensed to hold a lot- and electronic processes used in tery in Sweden. Beneficiaries of playing the lottery, establishing Management the lottery are members of this the prizes and determining the Since July 2012, People’s Postcode association. Novamedia Svenska winners. The civil-law solicitor Lottery has one office for Great PostkodLotteriet AB operates the Mr J.P. van Harseler of Amsterdam Britain, located in Edinburgh. Swedish Postcode Lottery on the supervises all draws by the three The Richmond office was closed. basis of a contract concluded with lotteries. The Directors of Postcode Lottery the Swedish Postcode Association. Ltd are Boudewijn Poelmann This contract is approved by the and Ruud Esser. Annemiek Swedish Gaming Authority. People’s Hoogenboom is the Country Postcode Director and Jo Bucci is the Niclas Kjellström-Matseke, CEO of Managing Director. The lottery The Board Novamedia Svenska PostkodLotteriet The Board of the Association is employs 76 people. AB. Lottery composed of leading representa- In Great Britain, Novamedia B.V. tives from society and consists established Postcode Lottery Ltd External auditing of five members and the Lottery and continues to direct its opera- External auditing The draws are supervised by Manager as an adjunct member. tions. People’s Postcode Lottery PwC audits Novamedia Svenska an independent solicitor from Based on proposals from the operates a number of society PostkodLotteriet AB (the opera- Thorntons Solicitors, in accord- Charity Department, the Board lotteries on behalf of charita- tor); KPMG does this for the ance with the Gambling Act decides on the addition of new ble Trusts. It is regulated by the Swedish Postcode Association (and 2005. NMi Certin audits the draw beneficiaries as well as how pro- Gambling Commission under the lottery). engine. PwC audits the IT require- ceeds are to be distributed between licences 829-N-102511-007 ments. Financial auditing of the the beneficiaries. Novamedia and 829-R-102513-007, dated Postcode Lottery Ltd is carried out Svenska PostkodLotteriet AB 06 November 2012. People’s by The Gallaghers Partnership LLP. has run the Swedish Postcode Postcode Lottery holds an External Lottery since 2005. It is based Lottery Manager (ELM) licence 49 CHAPTER 8 Corporate Social Responsibility Novamedia/Postcode Planet First! Fair and Real Cost Pricing, Planet, Lotteries is a socially driven People and Openness. Fair and real In 2009, the lotteries in the organisation. We want to Netherlands, Sweden and Great Our CSR strategy and selection cost pricing make the world better. The Britain adopted a firm stance of themes are based on the belief This concerns what the actual cost money that we provide to towards CSR. Together with that we need to start by setting of a product is and whether a fair help our beneficiaries con- the Institute for Sustainable the right example within our price has been paid for it. It also tribute to a better world is Innovation & Development own organisation. However, we includes the cost of pollution. For earned by operating charity (INSID) we formalised a sustain- do realise that our social impact example, for the last few years we ability vision called ‘Planet First!’. lies beyond our own organisation have used FSC-certified paper and lotteries. However, we need This ‘Planet First!’ vision shaped with the beneficiaries receiving wood products as much as pos- to practice what we preach: our CSR strategy. Furthermore, we our contributions and winners sible. Today, 87% of the paper used it is our goal to stimulate considered the sustainability issues receiving their prizes. The themes by the Dutch lotteries has an FSC what is best for the planet important to our main stakehold- of Planet and People focus mainly label or is recycled. In Sweden, this and its people all over the ers at that time: participants, ben- on our own internal organisation, is 96% and in Great Britain it is world, so we have to set eficiaries, employees, government while the themes of Openness and 95%. Other certifications are also and political parties. This was Fair and Real Cost Pricing focus used. For example, the coffee and the right example. achieved by carrying out a mate- on maximising our positive social tea have Fairtrade certification and rial issue analysis that led to the impact. meals are organic where possible. following relevant CSR themes:

In the office of the People’s Postcode Lottery hang posters that associate the core values of the lotteries with environmentally friendly behaviour. 50 create a solid basis for real pros- Code of conduct perity. In 2012, Novamedia/Postcode Having as little negative impact on Lotteries started implementing the environment as possible is a the code of conduct for suppliers. criterion for our own operations. The first step was to ask all our Two sustainability themes focus on main suppliers to commit them- reducing the negative impact on selves to our code. In October, the the environment: Dutch lotteries and Novamedia 1. Carbon footprint; sent the code to 318 main sup- 2. Energy dependency and local pliers and, at the end of 2012, sourcing of renewable energy. already 40% of these suppliers had committed themselves to the code. Additionally, suppliers to Carbon footprint the Swedish and British lotter- In 2012, emissions of CO2 per FTE ies have also been approached to (full-time equivalent) fell at all lot- sign the code of conduct. In Great teries. This was highest in Great Britain, 32% of significant suppli- Britain with a reduction of 13.8%. ers have signed the code to date. The Dutch lotteries now have four In November 2012, the Swedish electric cars. We have set ourselves Postcode Lottery sent the code to the target to fully compensate all

43 of its suppliers and received our remaining CO2 emissions. 35 signed codes in return. This target has already been met by Novamedia, People’s Postcode Lottery and the Swedish Postcode Planet Lottery. In Sweden, we are even In the interests of our future, the climate neutral according to GHG earth needs to become our prior- Corporate Value Chain Standard ity again. Only if we adequately (Scope 3). The Dutch Charity protect the environment, use our Lotteries will include the first natural resources sustainably and year’s fuel consumption of cars share these resources fairly, can we given away in 2012 in their scope for compensation.

Many of the People’s Postcode Lottery team cycle to the office each day.

The final aim is to produce our Energy dependency own renewable energy. Research is and local sourcing being carried out on the possibilities of doing this for the lotteries of renewable energy in the Netherlands. In the long term, energy independ- We have set ourselves the target ence will form the basis for a com- of using 100% renewable energy. pletely renewable energy supply. This target has already been met In striving towards this, we are by Novamedia. The Dutch Charity currently focusing on purchasing Lotteries have switched to renew- The lotteries now have several electric and hybrid cars. ‘green’ electricity produced locally. 51 Postcode Lottery does this target ment, but also to raising social not apply as they are dependent on awareness, personal effectiveness their landlord for their energy sup- and growth. Every year, we make ply. We will research the possibili- substantial investments in educa- ties of reaching this target in the tion and training our employees. coming years. Much of this concerns in-company training programmes that we organise ourselves. The rest of the People education budget is intended for Only with an engaged, well- training of employees or depart- developed and diverse group of ments at external training insti- employees are we able to work tutes. towards our mission and create The total investment in training a better world. Our core values, and development increased by ‘courageous’, ‘sustainable’, ‘sharing’ 10%, but the growth in total salary and ‘fun’ are fundamental to good costs was relatively higher (28%). employment. The Dutch Charity Lotteries Three items are central to this. invested in education in marketing In 2012, one of the lottery buildings in Amsterdam was radically renovated and business English and People’s and fitted with an ingenious cooling and heating system. Training Postcode Lottery in internal train- able energy wherever possible, but home country due to the relative ing for the customer care centre. due to long-term contracts this is increase in renewable electricity and development In Sweden, the growth of training not yet possible for all buildings. use. We constantly work on the profes- costs was lower than the growth in From March 2013 onwards, we sionalism and development of our FTEs, but the investment in train- will use 100% renewable energy By 2015, we want to sustain- employees. For this reason, the ing increased by almost 14% due in the Netherlands. In Sweden, ably source 20% of our energy in training programmes are not only to more emphasis on individual more electricity was used because ownership. Only for the Swedish geared to occupational develop- coaching. we rented extra office space in the same building in the second half of 2012. Regular electricity is used for shared space in the office building. We will keep urging the landlord to switch to renewable energy for these areas as well.

All our entities have set themselves the target of sourcing 100% of their energy from the home country by 2015. Both the Swedish and People’s Postcode Lottery met this target in 2012. In the Netherlands, this is more difficult to achieve. The gas supply in the Netherlands is not guaranteed from the home country. For this reason, we will research the possibilities of sourcing biogas in the Netherlands during the coming years. Both Novamedia and the Dutch Charity Lotteries have increased the amount of energy sourced from the The most popular course at the Lottery Academy is the ‘Turbo Lottery Training’. 52 Staff engagement After conducting the Great Place to Work® Survey in Sweden and at Novamedia in 2012, we now know that all our entities are considered to be a Great Place to Work®. Although we are pleased with the results, we consider it important to maintain employee satisfaction. Diversity The Charity Lotteries aim to reflect society in the Netherlands, Sweden and Great Britain in terms of diversity of management and employees. Different backgrounds and viewpoints increase creativity, new ideas and synergy, and hence improve our organisation. Moreover, as we have a large diversity among our participants, we want our employees to be a reflec- Some employees of the Dutch lotteries spent their Volunteers Day working for our beneficiary the ‘Nationaal tion of society in every country Ouderenfonds’ (National Foundation for the Elderly). that we operate. The lotteries are unique organisations with professional, sociable employees. women in the management team does not always meet the target Responsible gaming Where possible, we try to recruit and needs appropriate attention. In With more than 5 million par- people who are far-removed from the UK, the balance in the manage- ticipants and a total revenue of the job market. To achieve this, ment team improved by welcom- almost 1.2 billion euros, we have there is also an active policy ing two additional male managers a big responsibility towards both to reach employees from every to the team. participants and charities alike. stratum of society. However, this Responsible gaming entails organ- remains challenging. We are try- ising a fair and honest lottery so ing to improve in this respect and Openness that participants are well informed, are actively searching for ways in The basic principles for organising enjoy taking part and are happy which we can do more for people a responsible lottery are reliabil- with the way we raise funds for who are trying to find their way ity, accessibility and transparency. charities. It is always up to the par- back to the job market. Raising funds in a sustainable ticipant whether he or she takes way is the Charity Lotteries’ mis- part in the lottery. The total number of FTEs in our sion. For us, Corporate Social The measures that we have taken entire organisation grew by 15% Responsibility also means ensur- in the Netherlands have resulted (2011: 492.7 FTEs and 2012: ing responsible gaming and being in fewer complaints about com- 565.7 FTEs). We consider that the transparent. We aim to be trans- mercial communications. Our balance between men and women parent in the way we communi- participants have the opportunity in our entire workforce is good: cate, about our internal organisa- to share any complaints they may 58.2% of our staff is female and tion and on how the revenues are have and these are always taken Hans Hultink, the head of the com- 41.8% is male. On the other hand, spent. seriously. By communicating pany canteen in Amsterdam, picks the balance between men and clearly with the participants, we herbs in the lottery’s own garden. 53 Swedish winners are happy with the ‘Postkodlotteriet’ bicycles that they have won. try to limit the number of queries process were promptly identi- to zero. We make every effort to Transparency Integrity and compli- fied and effectively analysed and ensure that no complaints are The Charity Lotteries receive over ance with legislation resolved. We want to continue this upheld by the Dutch ‘Reclame 1.2 billion euros in revenues each high standard in the future. Code Commissie’ (Advertising year. This money comes from par- and regulations Code Committee). In Great Britain ticipants who have the chance to All of our processes, particularly and Sweden, the UK Advertising win fantastic prizes. They can also the draws, must be honest and Standards Authority and the take pride in the fact that a large comply with current legislation. Swedish Consumer Agency proportion of that money goes Therefore each draw is carried are responsible for making our to charity (in 2012, 50% for the out under the supervision of a organisations comply with the Dutch lotteries, about 22.7% for civil-law solicitor. The lotteries are respective gaming policies in these the British lottery and 33.4% for also closely monitored by external countries. In Sweden, we received the Swedish lottery). supervisors in other areas. During significantly fewer complaints. the reporting year, there were no Two complaints were upheld. The significant issues with the draws UK received two complaints of or with the payments to partici- The detailed Planet First! report which none was upheld by the pants and beneficiaries. This was 2012 is available on the website: Advertising Standards Authority. confirmed for all countries by the auditors. Incidents in the draw www.novamedia.nl 54 Main Results 2012 Assurance report To the Management Boards of Holding Nationale Goede Doelen Loterijen N.V. and Novamedia Holding B.V. 1. 7. Fair and real cost pricing Responsible Gaming The Charity Lotteries started The total number of complaints Report on the chapter implementing the code of conduct about commercial communications ‘Corporate Social Responsibility’ for suppliers. The overall use of upheld by (self)regulatory bodies FSC paper increased by 6% com- declined. Engagement and responsibilities pared to 2011. The chapter ‘Corporate Social Responsibility’ as included in the 2012 8. Annual Reports of the Postcode Lotteries is a summary of the 2012 2. Compliance & Integrity Planet First! report, which we examined. We provided an unqualified Carbon footprint No significant errors occurred assurance report dated 20 March 2013, on this report on the basis of a combination of audit and review procedures. The Management during draws and the payments to In Sweden, we are climate neu- Boards are responsible for the preparation of the chapter ‘Corporate tral according to GHG Corporate participants and beneficiaries of Social Responsibility’ in accordance with the criteria for the sum- Value Chain Standard (Scope 3). the Charity Lotteries. mary as explained on page 50. We are responsible for providing an

The total CO2 emissions per FTE assurance report on this chapter. declined by 7%. 9. Transparency Work performed 3. We planned and performed our review procedures in accordance A study on the social effect of with Dutch law. We performed our engagement by analogy with Energy dependency the contributions of the Charity Standard 810 ‘Engagements to report on summary financial state- The use of renewable energy Lotteries in the Netherlands shows ments’. increased by 24% compared to that every euro donated leads to 2011. two to three euros of added value. Opinion It is our opinion that the summary as included under chapter 4. ‘Corporate Social Responsibility’ is in all materials respects consistent with the 2012 Planet First! report, in accordance with the criteria for Training & development the summary as explained on page 50. On average, the total hours spent on training and lunch readings per Emphasis of matter FTE was 39 hours. We draw attention to the fact that for a proper understanding of the policies, the activities and the performance of the Postcode Lotteries 5. in relation to corporate responsibility, as well as for an adequate understanding of the scope of our assurance engagement, the chap- Staff engagement ter ‘Corporate Social Responsibility’ should be read in conjunction The employee satisfaction survey with the full 2012 Planet First! report, including our assurance amongst all employees shows that report dated 20 March 2013. Our opinion is not qualified in respect all of our entities are considered to of this matter. be a Great Place to Work®. Utrecht, 15 April 2013 6. PricewaterhouseCoopers Accountants N.V. Diversity Original has been signed by P. Jongerius RA The percentage of women in management positions is 35.7% on average.

55 CHAPTER 9 Appreciation for the lotteries

The Postcode Lotteries are doing good for People and Planet. We use all our commitment and creativity to find new ways of doing this. This does not go unnoticed. The work of the Postcode Lotteries was honoured several times in 2012.

world and their entrepreneurship, Royal honour the two founders were also praised Boudewijn Poelmann and Frank for the care that they devote to the Leeman, the founders of the Dutch continuity of the mission of the Postcode Lottery, received a royal Postcode Lotteries: raising funds honour in recognition of their for charities and promoting their work. They were both appointed work. Officers in the Order of Orange- Frank Leeman and Boudewijn Poelmann received the Panda Award of the Nassau and were presented with World Wide Fund for Nature. this honour by Joyce Sylvester, the WWF Panda Award Mayor of Naarden. She praised Boudewijn Poelmann and Frank Britain and their personal commit- their passion for charitable work, Leeman received the Panda Award ment to protecting nature. This A Swedish ‘Super as well as their innovative entre- of the World Wide Fund for was an extraordinary Panda Award Company’ preneurship and leadership. This Nature. The award was bestowed as it is usually bestowed on WWF Every year, the Swedish financial has resulted in an organisation in recognition of the long-term employees worldwide in recogni- magazine Veckans Affärer and the that is now the 3rd biggest private support that the WWF receives tion of their exceptional devotion analysis company PAR draw up a donor in the world. from the Postcode Lotteries in the to their work. ranking of ‘Super Companies’. A Besides their passion for a better Netherlands, Sweden and Great ‘Super Company’ is efficient, prof- Scotland’s 10th itable, fast-growing and has sound finances. In 2012, the Swedish Great Workplace Postcode Lottery was one of 317 People’s Postcode Lottery par- Swedish companies on this list, ticipated in Great Place to Work. which represents only 0.5 per cent The aim of this programme is of Swedish businesses. to measure employees’ experience and engagement with their organisation through a Trust Index employee survey and a Culture Audit. An organisation is deemed to be a Great Place to Work when employees like working for there, consistently trust the people they work for, have pride in what they do and enjoy the people that they work with. We were delighted to be named Scotland’s 10th Great Workplace in 2012. In the autumn of 2012, founders and directors Frank Leeman (left) and The Swedish Postcode Lottery was Boudewijn Poelmann received from the Mayor of Naarden a royal honour in voted one of the Swedish ‘Super recognition of their work. Companies’ in 2012. 56 Gold Award Marketing Society Scotland People’s Postcode Lottery won the Gold Award in the Marketing Society Scotland’s Media category together with Carat, the UK’s leading independent media planning and buying specialist. We won the award for successfully taking People’s Postcode Lottery to a national audience through the use of detailed and innovative media planning and the introduc- tion of Direct Response Television (DRTV). With the brand’s pres- ence focused predominantly in Scotland and the North East of England, moving the campaign to a national level was a key marketing move for the team. People’s Postcode Lottery’s brand awareness has grown from 40% to 50% since January 2012, which clearly shows that our approach is working. These awards focus on marketing excellence and effectiveness so we are particularly proud to have won Director Ruud Esser (second from left) receives the prize for first place in the Telegraaf Top 100 Green Companies Gold. 2012.

progress of our sustainability pol- Winner of Telegraaf icy and inspire others where possi- Top 100 Green ble. You can read more about our CSR policy in chapter 8, Corporate Companies Social Responsibility. The Holding Dutch Charity Lotteries won the ‘greenest’ award in the Telegraaf Top 100 Green Companies 2012. With the prize, De Telegraaf (the biggest Dutch Newspaper) was expressing its appreciation for a company that effectively combines sustainability with successful business. At about the same time as we won the prize, we launched the new website www.duurzameloterijen.nl. The People’s Postcode Lottery team celebrate the organisation being ranked With this, the Holding Dutch as the 10th Greatest Place to Work in Scotland. Charity Lotteries want to share the 57 CHAPTER 10 Where the millions go Lottery contributions to beneficiaries – in millions of euros

To To 2012 2012 2012 2012 inclusive inclusive

Hand in Hand 1.0 3.1 People’s Postcode Lottery Kvinna till kvinna Foundation 0.8 2.0 Great Britain MinStoraDag (My Big Day) 0.7 2.0 CHILDREN 1ST - 1.9 NHR – The Swedish Association Children North East - 0.4 for Persons with Neurological Disabilities 0.8 2.4 Daisy Chain - 0.2 Peace Parks Foundation Sweden 1.1 2.8 Dream Fund - - Plan Sweden 1.6 5.5 Goodfund - 2.1 Save the Children Sweden 6.0 34.4 Maggie’s Cancer Caring Centres - 2.5 SOS Children’s Villages 2.6 10.2 Missing People - 1.4 Star for Life 1.1 2.3 National Galleries of Scotland - 0.3 Swedish Rheumatism Association 0.8 2.6 Northumberland Wildlife Trust - 0.4 Swedish Asthma and Allergy Association 0.8 2.4 People’s Postcode Trust 2.5 7.8 Swedish Cancer Society 3.6 14.7 Postcode Care Trust 1.7 2.5 Swedish Childhood Cancer Foundation 5.6 31.8 Postcode Culture Trust 1.9 1.9 Swedish Cooperative Centre (SCC) 0.9 2.9 Postcode Green Trust 2.4 2.4 Swedish Guide and Scout Council 0.8 2.4 Scottish Wildlife Trust - 2.5 Swedish Heart-Lung Foundation 3.1 12.9 Wildlife Trust Wales - 0.1 Swedish Postcode Foundation 17.0 58.1 Woodland Trust Scotland - 0.3 Swedish Red Cross 3.8 15.4 World Wide Fund for Nature Scotland - 1.6 Swedish Sea Rescue Society 3.0 13.1 Yorkshire Dales Millennium Trust - 0.3 Swedish Society for Nature Conservation 1.1 3.0 Yorkshire Wildlife Trust - 0.3 Tällberg Foundation 1.1 2.3 The City Missions 2.4 8.9 The Hunger Project 0.6 1.0 Swedish Postcode Lottery UNHCR 1.0 3.1 UNICEF 2.6 10.2 Sweden Water Aid 0.6 1.1 Alzheimer Foundation 0.8 3.1 World Wide Fund for Nature 6.3 34.6 Amnesty International 1.5 5.6 Extra Project Fund 2.7 2.7 Children’s Rights in Society (BRIS) 2.1 9.4 Human Rights Projects 1.1 7.8 Culture Foundation of Special Project: the Swedish Postcode Lottery 12.6 36.3 for a diverse and tolerant Sweden 6.9 6.9 Diakonia 0.9 2.3 Special Projects 6.9 19.6 Doctors without Borders 3.3 14.0 ECPAT Sweden 0.6 1.3 Eriks Development Partner 0.9 2.9 Dutch Postcode Lottery Foundation Nordens Ark 0.8 2.0 Friends 0.8 2.4 The Netherlands Friluftsfrämjandet 0.8 2.0 AAP Foundation 0.5 6.1 FUB – The Swedish National Association Aflatoun 0.5 1.5 for Persons with Intellectual Disability 0.6 1.0 African Parks Network 1.8 3.3 Greenpeace 2.5 9.1 Amnesty International 3.6 65.0 AMREF Flying Doctors 3.5 18.7 58 To To 2012 2012 2012 2012 inclusive inclusive ARK 0.9 15.5 Marine Stewardship Council 0.5 1.0 Association for Nature Preservation 13.7 325.9 Médecins du Monde 0.5 2.0 BiD Network 0.5 5.1 Nature & Environment 1.8 34.2 BirdLife International Netherlands 1.8 31.8 The Nature and Environmental Federations 2.3 36.4 Butterfly Foundation 0.8 0.8 Netherlands Food Bank Foundation 1.0 1.0 Carbon War Room 4.1 6.1 The Netherlands Red Cross 5.4 61.8 CARE Nederland 0.5 1.0 Oranje Fonds 20.0 107.6 The Climate Group 3.6 6.9 Oxfam Novib 13.5 319.2 Children’s Fund MAMAS 0.5 10.0 Peace Parks Foundation 1.4 15.7 Clinton Foundation 4.7 18.7 PharmAccess 0.5 0.5 Cordaid Memisa 0.5 7.4 Plan 2.7 40.3 Cordaid People in Need 2.3 43.4 Prince Claus Fund 0.5 7.8 Cross Media Week Foundation - 0.6 Refugee Foundation 2.7 48.6 dance4life 0.5 3.8 Refugee Students Foundation 0.9 8.8 Defence for Children-ECPAT 0.5 2.0 Resto VanHarte 0.5 2.0 Desmond & Leah Tutu Legacy Foundation 0.5 0.5 Rewilding Europe 0.5 0.5 Doctors without Borders 20.3 287.2 Right To Play 0.5 1.5 DOEN Foundation 23.8 526.5 Rocky Mountain Institute 0.9 4.7 Dutch Botanical Gardens Association 2.0 2.0 Rutgers WPF 0.9 10.0 Dutch Caribbean Nature Alliance 0.5 2.5 Save the Children Nederland 0.9 10.9 Dutch Council for Refugees 13.0 234.1 Sea Shepherd 0.9 5.4 Dutch Cultural Landscape Foundation 0.5 4.6 Simavi 0.9 16.0 The Elders 0.5 1.5 Skanfonds 10.0 65.8 European Climate Foundation 0.5 1.5 Society for the Prevention of Cruelty to Animals 1.8 29.5 Fair Trade (Fair Trade Original, Solidaridad 1.4 6.3 Max Havelaar Foundation, National Association SOS Children’s Villages 1.4 19.5 of Fair Trade Shops) 0.9 3.7 Fairfood International 0.5 3.1 Free Press Unlimited 3.0 13.0 Friends of the Earth Nederland 1.4 25.8 GAVI Alliance 2.5 2.5 Gooi Nature Reserve 0.9 20.0 Greenpeace 9.9 52.7 Hivos 1.4 8.3 Human Rights Watch 0.9 6.3 Humanitas 5.0 27.5 The Hunger Project 0.5 1.0 ICCO 1.4 5.1 IKV Pax Christi 0.5 1.0 IMC Weekendschool 0.5 2.5 IUCN National Committee of the Netherlands 0.9 17.7 IVN (Institute for Nature Education and Sustainability) 1.4 23.6 Johan Cruyff Foundation 1.4 4.4 Landschapsbeheer Nederland 3.5 39.3 Leprosy Foundation 3.4 22.9 A beneficiary of the Dutch Postcode Lottery, the nature organisation African Liliane Foundation 1.4 15.6 Parks Network devotes itself to the restoration and long-term management of Mama Cash 0.9 4.2 African nature reserves. 59 Where the millions go Lottery contributions to beneficiaries – in millions of euros

To To 2012 2012 2012 2012 inclusive inclusive Stichting de Vrolijkheid 0.5 3.9 Hendrick de Keyser, Historic Houses STOP AIDS NOW! 1.4 29.1 Association of The Netherlands 1.9 11.7 Terre des Hommes 7.0 41.1 Hermitage Amsterdam 0.3 15.8 The12Landscapes 11.3 207.2 Het Loo Palace 1.0 1.8 UNHCR 1.4 17.3 Het Valkhof Museum 0.2 1.0 UNICEF 13.5 286.8 Images at Sea Museum 0.2 1.5 University for Peace 2.2 7.7 Jewish Historical Museum 0.2 3.7 UTZ Certified 0.5 1.5 Municipal Museum of Leiden De Lakenhal 1.0 1.0 vfonds 5.1 5.1 Municipal Museum of Schiedam 0.6 0.6 Wadden Sea Society 2.6 17.3 Municipal Museum The Hague 0.5 3.8 War Child 3.1 16.8 Museum Belvédère 0.2 0.2 Wilde Ganzen 0.5 1.5 Museum Boerhaave 0.6 0.6 WOMEN Inc. 0.5 1.0 Museum Catharijneconvent 0.2 0.2 World Food Programme 1.4 11.2 Museum for Modern Art Arnhem 0.2 0.6 World Press Photo 0.5 9.6 Museum Of The Image 0.2 1.2 World Wide Fund for Nature 13.5 288.2 Museum of the Tropics 0.2 1.4 Special contributions 1.3 2.3 Museum Steam Tram Hoorn-Medemblik 0.2 1.2 Museumkaart Foundation 0.5 17.4 Musical Clock Museum 0.9 3.0 BankGiro Lottery National Maritime Museum 1.5 4.3 The Netherlands National Museum of Antiquities 0.2 1.3 Amsterdam Museum 0.2 2.0 Naturalis Biodiversity Center 0.3 2.9 BOEi 1.0 4.7 NEMO 0.4 0.6 BOEi Church and Monastery 0.6 0.6 Netherlands Architecture Institute 0.3 2.4 Boijmans Van Beuningen Museum 0.8 4.2 Netherlands Institute of Sound & Image 0.9 2.7 Bonnefanten Museum 0.2 1.4 Netherlands Open Air Museum 1.1 6.7 Central Museum Utrecht 0.3 1.9 Netherlands Photography Museum 0.2 1.2 Cobra Museum 0.2 7.5 Noordbrabants Museum/Bosch 500 0.5 1.5 Concertgebouw 0.5 8.6 Prins Bernhard Culture Fund 15.2 141.2 De Drommedaris 0.4 0.4 Railway Museum 0.3 1.7 De Fundatie Museum 0.2 1.0 Rembrandt Association 0.4 1.3 DOEN Foundation 4.6 37.0 Royal Theater Carré 1.0 1.0 Drents Museum 0.3 1.9 Singer Laren 0.2 1.9 Dutch Windmill Association 0.4 6.3 Stedelijk Museum Amsterdam 0.2 0.2 Ethnographic Museum 0.7 2.1 Teylers Museum 0.5 1.5 EYE Film Institute 0.2 0.2 The 4 State Museums Foam 1.4 3.9 (Kröller-Müller Museum, Mauritshuis, Frans Hals Museum 0.2 1.5 Rijksmuseum, Van Gogh Museum) 8.7 102.5 Fries Museum 0.2 1.4 The Anne Frank House 0.2 2.2 Grand Church of Naarden 0.4 0.4 The New Church 0.5 1.5 Groninger Museum 0.3 2.1 TwentseWelle 0.4 1.0 Hall of Art Rotterdam 0.2 1.7 Van Abbe Museum 0.2 1.2 60 To To 2012 2012 2012 2012 inclusive inclusive Van Gogh Museum 1.5 1.5 Netherlands Autism Society 0.2 0.8 vfonds 3.6 75.0 Papageno House Foundation 0.1 0.1 Westfries Museum 0.3 0.3 Pink Ribbon 1.2 2.4 Zeeuws Museum 0.2 1.0 Princess Beatrix Muscle Foundation 1.2 7.8 Zuiderzee Museum 1.3 3.8 Rare Diseases Fund 0.1 0.3 Reading & Writing Foundation 0.2 0.8 Rehabilitation Foundation 0.8 7.8 FriendsLottery Richard Krajicek Foundation 0.5 4.3 The Netherlands Royal Netherlands Tuberculosis Foundation 0.7 6.8 AIDS Foundation 1.5 13.1 Ruud van Nistelrooy Academy 0.2 0.6 Alzheimer Netherlands 0.3 3.1 Scouting the Netherlands 0.2 1.2 Association for Nature Preservation 0.1 0.1 Sports Foundation for People with Disabilities 0.5 4.7 Bas van de Goor Foundation 0.2 0.7 Stomach, Liver and Bowel Foundation 1.3 8.8 Brain Foundation 1.3 8.4 STOP AIDS NOW! 0.2 0.5 Children’s Support Fund 2.6 25.0 The Netherlands Red Cross 0.6 5.7 CliniClowns Foundation 0.4 4.1 Victim Support Fund 1.1 15.3 Diabetes Foundation 1.2 11.5 VUmc Cancer Center Amsterdam 2.5 24.6 Dirk Kuyt Foundation 0.2 0.2 Youth Culture Fund 0.1 0.2 DOEN Foundation 3.4 64.6 Youth Sports Fund 0.2 0.6 Dutch Arthritis Foundation 1.0 7.6 Other beneficiaries 6.3 167.9 Dutch Burns Foundation 0.8 7.7 Dutch Cancer Society 2.0 11.4 Dutch Children’s Welfare Stamps Foundation 0.3 2.1 Dutch Elderly Fund 2.4 6.8 Dutch Epilepsy Fund 0.8 7.0 Dutch Eye Foundation 0.2 1.3 Dutch Foundation for Children with Disabilities 0.3 2.7 Dutch Heart Foundation 1.4 12.4 Dutch Sunflower Society 0.6 4.3 Edwin van der Sar Foundation 0.2 0.2 Erbij Coalition 0.1 0.1 Esther Vergeer Foundation 0.2 0.4 Fund for mentally disabled people 0.3 0.9 Giovanni van Bronckhorst Foundation 0.2 0.2 Guusje Nederhorst Foundation 0.2 0.2 Heppie Foundation 0.3 3.0 Humanitas 0.4 60.0 Jantje Beton 1.1 12.3 Johan Cruyff Foundation 0.3 34.7 Kidney Foundation 1.3 8.5 Lucille Werner Foundation 0.3 0.7 Lung Fund 1.1 9.8 Make-A-Wish Netherlands 0.5 3.9 Mental Health Foundation 1.0 7.1 More than Football Foundation 0.9 4.4 MS Research Foundation 0.2 2.7 Princess Máxima opens the new training centre that CliniClowns has built National Hearing Foundation 0.2 1.5 with support from the FriendsLottery. CliniClowns performs for children in National Monument Sint-Jan 0.2 2.9 hospitals to allow them to forget their problems for a while. 61 CHAPTER 11: Dreams for the future Every country is entitled to its Postcode Lottery Imagine every global citizen playing in a charity lottery. Imagine enough money to ensure a better world for people and planet; a world in which all people, animals and plants can live healthily, and are treated justly and with respect. A dream. But it could become reality. If all 27 EU countries had a charity lottery, 10 billion euros could be raised for good causes. Imagine the amount of money that could be raised if the citizens of all 193 countries on our planet played in such a charity lottery? A Postcode Lottery.

Postcode Lotteries connect and reach out to the whole world. It’s a lottery that gives people a chance to have fun and share in creating a better planet. A dream. We are working to make this dream come true.

62 We are a charity lottery We want you to have fun today and we want you to have fun tomorrow. We are the world’s third biggest donor. We spread huge amounts of money and happiness in neighbourhoods and at the same time improve the lives of millions of people all over the world.

That’s what we have been doing for the past twenty years, and that’s what we plan to do for many years to come. For our planet, and all the people living on it, because the biggest prize for all of us is the future itself. We know every small step counts. We also believe that, although many things may seem impossible, they can be done. We are a charity lottery; we want to be courageous, sharing, fun and sustainable.

There is so much to win for all of us. Life is beautiful.

The Postcode Lotteries

A Postcode Lottery in your country? Contact Eva Struving: +31 (0)20 6640978 [email protected]

63 People’s Postcode Lottery: Catching up with 2012 Dream Fund Winners

Now in its second year of operation, The Dream Fund gives charities and community groups the chance to deliver the project they have always dreamed of, but never had the opportunity to bring to life. Here we catch up with last year’s winners, to showcase the progress being made as a result of the funding from players of People’s Postcode Lottery. Alzheimer’s Scotland The Ecology Centre & Scottish Football & Kingdom Housing Association Museum Association, The Mobile Football Memories Outdoor Classroom - The Seed Truck visits schools and community groups across Scotland, Project - £75,852 £53,178 educating visitors in growing their own produce and taking action on The Football Memories Project The Ecology Centre created a climate change. Their expertise has led to an increase in urban commu- supports football fans with mobile classroom designed to nity gardens across the country. dementia across Scotland. teach local school children about Thanks to funding from Dream nature and climate change, WWF Scotland & Fife of canoeing and water sports, Fund, 30 groups across the using hands-on play, and provid- including a white-water course. country meet regularly, using ing examples of solar and water Diet The Seed Truck - Due to open in July 2013, the historical football nostalgia to power. 1,700 young people have £93,300 facilities will not only benefit stimulate memories. used the service in over 20 loca- The Seed Truck offers dynamic the local community, but also tions. and practical workshops focused future Olympians and World on food, climate change and Champions. growing locally. To date, over 8,000 people have taken part in John Muir Trust with workshops all across Scotland, including foraging for local food Highland Perthshire and creating urban community Ltd, The Wild Space - gardens. £100,000 Based in Pitlochry, The Wild Pinkston Paddlesports Space allows locals and visi- Centre Waterways Trust tors to get a taste of Scotland’s most exhilarating wild places. Scotland, with Glasgow Opening in April 2013, it will Watersports and British encourage people to connect Waterways Scotland - with the environment, and to understand their natural herit- £100,000 age and the role it plays in our The Pinkston Paddlesports Centre is a dedicated watersports centre in The Pinkston Paddlesports health and well-being. Scotland, building on the increased interest in the sport since the 2012 Centre is a unique outdoor Olympics. watersports centre for all types 64 BUSINESS WITH PERSONALITY ring in 2013 GUIDETOGIVERS 2012 with style CITY A.M.’S TOP TWENTY CHARITABLE DONORS see pages 21-27 see our top venues, page 31 ISSUE 1,787 FRIDAY 21 DECEMBER 2012 www.cityam.com FREE merry christmas and a happy new year CITYA.M. will return on wednesday 2 January 2013 NYSE sold to upstart ICE Credits FRIDAY 21 DECEMBER 2012 22 CITYA.M.GUIDE TO GIVERS in $8bncityam.com deal Publisher: Page 30 (b.l.): William Noppen BANKSEPARATION BY JAMES WATERSON Nationale Postcode Loterij N.V. Page 31 (b.): Dienst Landelijk THE NEW York Stock Exchange is to end two centuries of Amsterdam Gebied independence after its parent company NYSE Euronext was Printing: Page 33 (b.), 34 (b.l.), 46, (b.l.): yesterday sold to upstart IntercontinentalExchange (ICE) for Joh. Enschedé Amsterdam BV Gerard van Hees 20 of the world’s largest donors$8.2bn (£5bn). The deal hands control of one of Graphic design: Page 35 (t.): Tim Knox BACK ON AGENDA the most renowned names in Senior voices say new Parliamentary report global finance to little-known ICE, BILL AND MELINDA GATES FOUNDATION NOVAMEDIA / POSTCODE LOTTERIESan Atlanta-based company best Woldberg&Wesseling dm, Eemnes Page 38 (t.r.): Heliante Moningka US Netherlands known for its electronic would1 put a sword of Damocles over banks 3 commodities trading platforms. As Production: Page 39 (t.): Arjen Veldt part of the deal, ICE has committed BYThe TIM Bill andWALLACE Melinda Gates Foundation was formedcation. The legislation needs to set out Novamedia/Postcode Lotteries started the Dutch to maintaining the exchange’s Concern/Schoenmakers Page 39 (b.l.): George Maas/ in 2000 through the merger of the William H.a reserve power for separation; the reg- National Postcode Lottery in 1989 to raise money for iconic Wall Street building and its PROMINENTGates Foundation City groups and the Gatesreacted Learning furi- ulator needs to know he can use it.” global charities. Headed by chief executive Boudewijn traditional trading floor. Communicatie-projecten, Fotonova ouslyFoundation,THE to plans adopting for full theirTOP separation previous agendas of 20 ofAnd if thisAT power isA used GLANCE several Poelmann (pictured), the organisation now runs five “Our transaction is responsive to banksimproving today, global arguing health and the education. proposals times, the PCBS suggests that even separate charity lotteries across Europe, including the evolution of market Amsterdam Page 40 (t.l.): Maarten Hartman/ addWith a fresh offices round in the of US, uncertainty India, China and to theUK, thewell-behaved banks should be split up. Britain’s Peoples’ Postcode Lottery. infrastructure today and offers a sector,foundation hurting has lending a global reachand growth.of over 100 countries“Significant use of this reserve power Since inception, the lotteries have given €4.9bn range of growth opportunities,” Andand planstotal assets forGiver of a $34.6bn tougher (£21.4bn), leverage makingwould it indicate that full separation Country (£4bn) toIndustry over 240 charities, including UNICEF, War Est.said ICE chairmanDonated and CEO Jeff Translation: HH ratiothe were largest also philanthropic attacked, organisation as it could in the world.across the banking sector would be Child and Greenpeace, as well as providing publicity. Sprecher, who will be chairman pushLast up year the the cost foundation of mortgage gave away borrow- grant very likely to be the appropriate step,” In 2011, the organisation gave €508m. 20 per cent of and chief exec of the new group. Tekst|Support, Amsterdam Page 40 (b.r.): Angelo Pecere ing paymentsand1 put oftheBill $4.4bn. UK’s and banks Melinda at a com- the Gates report noted. Foundation US every ticketComputers sold by People’s Postcode Lottery goes 1994to NYSE Euronext’s£ 2.7shares bn rose by a petitiveThe foundation disadvantage is led byto chief foreign executive rivals. Jeff RaikesThe industry hit back, arguing the charity, with funds supporting causes in Great third after the deal was announced Page 41 (t.r.): Andy Doornhein Theand Parliamentary co-chair2 Wellcome William H. Commission Gates Snr, underTrust on the long-term, repetitive nature of the UK Britain. PoelmannPharmaceuticals is chairman of City A.M. 1936while ICE remained£ 642.0 broadly m flat. Bankingdirection Standards of Bill and Melinda(PCBS) Gateswants and new Warrenthreat to split up all banks can only Recent projects: €7m to Oxfam to connect remote £413mSubject to regulatory approval, the The copyright of each photograph Page 41 (b.l.): Wim Giebels, lawsBuffet. to threaten In 2011, Bill banks Gates withspoke fullat the sepa- G20 summit,damage the sector and the economy. areas* of north Uganda to the internet. company will become the world’s rationthe firstif3 they philanthropistNovamedia/Postcode stray from to do the so. “Ispirit got the of strong“Having a sword Lotteries of Damocles dan- Netherlands Charity lotteries 1989third-largest£ exchange 413.0 group. m belongs to the beneﬁ ciary men- WGProductions the impressionincoming that rules the onleaders ringfencing. are very sympatheticgling over banks is not good for the UK Despite acknowledging the stock Thisto the means4 case thatElia bank aid Lilly budgets would should andhave tonot Companydis- be cut,– if we don’t Foundation know what the industry US Pharmaceuticals 1968exchange’s history,£ 368.2 ICE has m limited tioned in the caption, or to the Page 44 (t.l.): Rob Gommans poseeven of as parts governments of its reduce business, their spending,” rather mighthe look like in 10 years’ time, it is ELI LILLY AND COMPANY FOUNDATIONinterest in the equities market. thanwrote merely in his fence 2012 Annual them Letter. off internally. “However, thisnot will conducive to encouraging lend- Commission chairman Andrew Tyrie fears banks will try to get around the new ringfence rules As a result it will seek to rid concerning lottery, with the excep- Page 47 (photo Edwin van der Andbe possiblethe5 PCBS onlyFord wants if their Foundation aconstituents review of understand the ing,” said a finance source who US 4AutomotiveUS 1936itself of Euronext£ 254.7 – the pan- m newthat ringfence aid, which is after less than a few1 per cent years of the to budgetdeclined to be named. might “help to concentrate minds, a step opposed today by the PCBS, European stock exchange ensurein most it countries, is working has a – significant and if not, impact to on The City of London Corporation such a move would be detrimental to which wants a tougher approach. operating in Amsterdam, Brussels, tion of: Sar): Toussaint Kluiters/ANP considerpeople’s6 splitting lives.”Robert banks completely. Wood Johnsonpraised ringfences Foundation as a whole, but not businesses,US preventing themThe fromEli LillyHealth andThe Company British products Foundation Bankers’ was Association set up as 1972a hit Paris and Lisbon£ 201.0 – in an IPO m at the “ForCurrent the projects:ringfence Providing to succeed, internet banks access in the extra threat to break banks up, say- accessing the full range of philanthropic services out arm at of theAmerican tougher pharmaceutical limit, which giant could earliest opportunity. KIPPA needlibraries to be of discouraged emerging countries. from Helping gaming farmsing in it was neither “necessary or appro- they need from a single provider”.the Lilly Companycome in 1968. into The effect foundation before aims Basel to III. Yesterday analysts said ICE’s real the Africarules.7 and All South WKhistory Asia Kellogg tellsboost usincomes. they willFoundationpriate £2.7bn to tackle effectively the issues Last year’sUS Vickers report proposedimprove a Cerealshealthcare“Increasing in low-income the ratio countries, would aid restrict1930target is the£ London- 189.3 m Cover: Bayazid Akter Page 47 (photo Gerard Joling): do this unless incentivised not to,” said that have arisen”. four per cent leverage ratio, scientific but the researchthe number and enhance of mortgages US public education. banks could headquartered Liffe, Europe’s PCBS chairman Andrew Tyrie MP. The CBI echoed these comments, say- government favoured three perBased cent in Indianapolis,agree to,” the it foundationadded. has focused on second-largest derivatives market. Page 6, 7 (photos Clinton, Cruijff, Nick van Omondt n n n 8 Andrew W Mellon Foundation US improvingBanking the understandingn of chronic and non- 1969 £ 149.9 m “That’s why we recommend electrifi- ing that while the threat of separation in line with the global Basel III plans – WHO’S ON THE PCBS: page 3 MORE ON THE DEAL: page 2 THE WELLCOME TRUST communicable diseases such as diabetes, cancer and Gullit), 8, 10 (b.r.), 11, 29 (t.r.), Page 52 (b.r.): Dirk Jan Broertjes � n n mental health. It has also provided hunger relief, Certified Distribution Ftse 10092 Gordon5,958.34UK -3.25 and dowBetty13,311.72 Moore +59.75 Foundation nasdaQ 3,050.39 US +6.03 £/$ 1.62disaster unc reliefTechnology£/€ and1.23 has supported unc €/$ community1.32 unc 2000 01/10/12£ til137.5 28/10/12 is 129,297 m developments in Indianapolis. In 2011, the foundation 32, 33 (t.), 34 (t. and b.r.), Page 53 (t.r.): Founded10 in Davidthe will of American and businessmanLucile Packard Foundation US gave $597mTechnology (£368.2m) towards these causes. 1964 £ 130.7 m and pharmaceutical philanthropist Sir Henry Recent projects: Indiana Science Initiative aims 35 (ambassadors), 37 (t.), 40 (t.r.), Edwin Weers Fotograﬁ e Wellcome in 1936, the Wellcome Trust funds to improve scientific teaching in the state. £368.2m scientific11 studies,John biomedical D and research Catherine and has T MacArthur US ImprovingProperty education for underserved children. 1970 £ 126.4 m 41 (ambassadors), 43, 44 (b.), 45, Page 53 (b.r.): Suzanne Cordes influenced health policy across the world. Based12 in London,William the Wellcome and Trust Florahas net Hewlett Foundation US Technology 1967 £ 125.2 m 47 (t.r. and photos Giovanni van Page 57 (t.r.): Anko Stoffels assets of £12.4bn and donated £642m in 2011, with focus towards research concerned with FORD FOUNDATION Bronckhorst and Lucille Werner), Page 62 (b.l.): Michel Roggo/ human13 and Kresgeanimal health. Foundation US Retail 1924 £ 93.7 m “Sir Henry could hardly have imagined how 5 US 48, 56 (b.l.): Roy Beusker WWF-Canon biomedical science would progress and change in 1475 years,”Knut wrote director and Mark Alice Walport Wallenberg Foundation Sweden EstablishedBanking in 1936 by a gift of $25,000 (£15,424) from1917 £ 70.1 m Page 7 (photo Branson): Page 62 (b.r.): Cat Holloway/ (pictured) in his 2011 Annual Report. “We will Edsel Ford, son of motoring pioneer Henry Ford, the continue15 toGatsby fund excellent researchersCharitable who will Foundation UK Ford Foundation’sSupermarkets founding charter stated that the 1967 £ 69.0 m Gustav Mårtensson WWF-Canon use all the tools at their disposal to make new resources should go towards “scientific, educational discoveries, develop better treatments and and charitable purposes, all for the public welfare.” Page 30 (t.l.): improve16 healthRobert for people acrossBosch the world.” Foundation Germany In 2012, theTechnology foundation’s remit has been stretched to 1969 £ 54.6 m The trust also dedicates itself to the public include the promotion of human rights, economic understanding of medical science and history, fairness and supporting sustainable development, while Daimon Xhanthopoulos and17 has hostedLeverhulme a series of exhibitions Trust at its UK the reachSoap of the organisation’s philanthropic arm has 1925 £ 53.0 m affiliated museum, The Wellcome Collection. also grown, with projects in North America, Latin Recent18 projects:Wolfson MRI scanner smallFoundation enough to UK America,Retail Africa and Asia. In 2011, the foundation gave1955 £ 49.6 m use in neonatal intensive care units. Largest grants of $413m. Luis A. Ubinas (pictured) is the ever clinical trial of patients hospitalised with foundation’s ninth president. severe19 malariaGarfield - which led to revisedWeston Foundation£642m UK Recent projects:Foods Alleviating and poverty retail caused by £254.7m1958 £ 46.1 m guidelines20 onDeutsche the treatment of theFernsehlotterie disease. Germany the early Charitymarriage of girls. lotteries 1956 £ 43.1 m © 2013, Nationale Postcode Communication Loterij N.V., Amsterdam An internationally oriented department for communications takes Private philanthropy is more crucial than ever before care of the group’s communication to stakeholders worldwide. T IS widely recognised that this is Private foundations can fund a and helped around 12,100 people. context in which it is working. If the Questions are handled by this team. They can be contacted by For thea tough second time for the charity time, Novamedia/Postcodepilot programme Lotteries to identify is theOver thisworld’s time, the charity’s third-largest income charity is strong, private private charity sector in the UK. Public whether the approach works. If it has grown from £0.16m to £1.84m . foundations can offer a lifeline sending an e-mail to: donorI donations according to charities have fallenBritish business-focuseddoesn’t, newspaperthen lessons can be learned CityPrivate A.M. funders also fund during tough times. by 20 per cent in real terms in the and future programmes stopped; if “grittier” issues or those that are With the various roles private past year, with £1.7bn less being it does, an evidence base has already deemed to be political, such as foundations can play, intelligent This annual report is printed on given. £81bn in spending cuts will been built and other funders can asylum seekers, domestic violence, funding has never been more also have far-reaching consequences, RACHEL FINDLAY help to fund at scale. Impetus, for offending and human rights. These important. Private foundations need Martijn van Klaveren (The Netherlands), Communications Director recycled, CO2-neutral, FSC® with a third of charities’ funding example, invests in early stage causes are harder to sell to donors to be well informed – about the * Netherlands,(£13.9bn) currently Sweden, coming from UK. the organisations that are ambitious to and often struggle for funding. For issues they are funding and the [email protected] manufactured paper. government. These changes are flexible and can be redirected to grow. In 2008, it invested in example, the Diana Memorial Fund policy changes taking place. They hitting charities hard, with one in address the areas of greatest need. IntoUniversity, which engages young supported the Prison Reform Trust need to undertake detailed due 10 facing closure in 2013. One of the greatest advantages of people from disadvantaged to dramatically reduce youth diligence before a funding decision. In times when funding is scarce, private foundations is their ability to backgrounds to attain a university custody over a period of five years. Most importantly, foundations must the role private foundations play take risks. Accountable only to their place and other chosen aspirations, Finally, with many charities facing work together to recognise what becomes increasingly important. trustees, they can fund risky and by offering long-term, out-of-school the withdrawal of statutory funding, others are doing and avoid Private foundations have a unique early stage projects. Charities need study support. Prior to Impetus’ private funders play an important duplication, and as a larger body, position: decisions are made by to find new ways of tackling social investment, IntoUniversity operated part in deciding the future of these raise the profile of the issues and trustees who aren’t accountable to problems – they need to innovate – on one site and helped organisations. Each foundation organisations they are supporting. shareholders or the public, meaning but finding public sector funding to approximately 700 people. By March needs to make a decision based on Rachel Findlay is head of funder their funding is independent, do this can be difficult. 2012, it had expanded to three sites the strength of each charity and the effectiveness at New Philanthropy Capital Annual Report 2012 Annual Report Annual Report 2012 Novamedia/Postcode Lotteries

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