______
I I_
DIRECT SELLING NEWS established the DSN Digital 1DD to provide insights into how companies within the direct selling industry are executing their social media strategy. This data was pulled using a third-party social media engagement monitoring service. Engagement rate is the percentage of followers who have "engaged" with the company's content within the period. This includes likes, retweets and replies for Twitter; likes, comments, and shares for Facebook; and likes and comments for lnstagram. Exact reach and engagement data is proprietary, and is I I only available to account admins and owners; this analysis pulls public data and allows to compare apples-to-apples by placing each account on an even playing field. The DSN Digital 100 will be published monthly. I • I • I I • , . :30- □AY PAGEVIEWS
AVON PRODUCTS. INC. I PERFECTLY POSH I 15% YOUNG LIVING I 726.000 YOUNG LIVING I 24.700.000
2 21.460.000 HER BALI FE NUTRITION 2 STREAM ENERGY I 11% 2 OOTERRA I 684,000 2 OOTERRA I 20,500,000
3 I 7,231,000 MARY KAY I 4,007.000 3 IT WORKS! I 10.53% 3 BEACHBOOY I 606,000 3 MELALEUCA I 19.100,000
4 BEACHBOOY I 3,190.000 DOTERRA 4 RODAN• FIELDS I 4 NEDRA I 592,000 4 AMWAY I 16,500.000
5 I 2,385,000 5 9.48% COLOR STREET I 5 AMWAY I 403,000 5 ARBONNE I 13.800,000
6 6 YOUNG LIVING I 2,348.000 9.37% PURE I 9.2% 6 MELALEUCA I 391.000 6 OPTAVIA/MEDIFAST I
7 7 SCENTS¥ 11,539,000 TEAM NATIONAL I 9% 7 RODAN+ FIELDS I 373.000 6.710.000 7 RODAN+ FIELDS I
8 8 LE-VEL I 1,381,000 BEAUTYCOUNTER I 8% 8 ARBONNE I 277.000 5,730.000 9 9 NU SKIN I 1,371.000 NEDRA I 8.44% 9 BEAUTYCOUNTER I 8 AMBIT ENERGY I 5,680.000
10 10 10 AVON PRODUCTS, INC. I 231,000 10 IT WORKS! I 5,270,000 JEUNESSE I 982.000 BEACHBODY I 8.28% 263,000 9 ISAGENIX I 5.430,000
11 11 MONAT I 7.41% 11 OPTAVIA/MEDIFAST I 11 YOUNIOUE I STELLA 6 DOT I 880,000 223,000 4,710,000
12 12 DOTERRA I 6% 12 MARY KAY I 12 BEACHBODY I AMWAY I 857,000 210,000 4,270,000
13 13 LIFEVANTAGE I 4.65% 13 ISAGENIX I 13 AVON PRODUCTS, INC. I YDUNIOUE I 804,000 181,000 4,070,000
14 14 LE-VEL I 4.42% 14 YOUNIOUE I 14 BEAUTYCOUNTER I 15 USANA I 779,000 174,000 4,030,000 15 15 YOUNGEVITY I 4.04% 15 AMBIT ENERGY I SCENTS¥ I 3,370,000 JUICE PLUS I 773,000 165,000 16 16 PAPARAZZI I 4% 16 HEMPWORX I 16 MARY KAY I 2,900,000 RODAN+ FIELDS I 726,000 162,000 17 17 SCENTS¥ I 3.94% 17 AOVOCARE I 17 NU SKIN I 2,480,000 AOVOCARE I 699,000 154,000 18 18 SENEGENCE I 4% 18 I 18 JEUNESSE I 2,110,000 ARB0NNE I 694,000 NU SKIN 136,000 19 19 ARBONNE I 3.37% 19 HERBALIFE NUTRITION I 19 PAPARAZZI I 2,100,000 BEAUTYCOUNTER I 544,000 123,000 20 20 4LIFE RESEARCH I 3% 20 STREAM ENERGY I 20 NATURE'S SUNSHINE I 2,090,000 ISAGENIX I 541,000 123,000 21 21 SEACRET DIRECT I 21 ITWORKS! I 21 STREAM ENERGY I 2,070,000 22 PURE ROMANCE I 442,000 NEDRA 120,000 22 22 3.2% VASAYO I 3.19% 22 PAPARAZZI I 4LIFE RESEARCH I 2,060,000 23 I 418,000 120,000 23 23 PROVIT I 3.16% 23 MONAT I USANA I 1,810,000 PLEXUS I 394,000 115,000 24 24 24 LE-VEL I NORWEX I 2.97% 24 SCENTS¥ I 1,660,000 PROVIT I 386,000 101,000 25 25 25 AOVOCARE I YOUNG LIVING I 2.59% 25 STELLA 6 DOT I 1,600,000 PAPARAZZI I 353,000 98,100
To submit your company for consideration, please contact [email protected]
DSN_0819_Executive_Announcements.indd 7/17/19 12:13 PM I - 1 1 21