Action-Oriented Play 259, 261, 265, 266 Adaptation 6, 29, 31, 32, 37, 39
Index A Animals 15, 189, 236, 252, 271– Action-oriented play 259, 261, 265, 274, 277, 279–290 266 as related to gender 15, 273, 274, Adaptation 6, 29, 31, 32, 37, 39, 276, 279–282, 287–290 175, 176, 191, 300 as related to race 274, 281 Adult Fans of LEGO (AFOLs) 6, Animal studies 273 14, 26, 183, 189, 192, 203, Animation 30, 38, 41, 42, 64, 187, 222, 223, 225, 226, 229, 230, 200, 203, 205, 210, 212, 331 233–240 Anime 25–26, 109 Aesthetic 9, 75, 78, 81, 93, 94, 156, Apocalypse 103, 125 157, 166, 179, 187, 189, 192, Apocalypseburg 97, 102, 111, 126, 199, 299, 338 130 Afective labor 13, 183, 238 Apple’s iPhone 49, 65 AFOLs. See Adult Fans of LEGO Aquaman (2018) 30 (AFOLs) Armamageddon 103, 125, 129, 137, Alfred 37, 56–58, 61, 84, 301, 139 306–311, 314 Avatar (2009) 134, 136, 137 Amateur flmmaking 200 Te Avengers (2012) 24, 29, 329 American Girl Doll 9 © Te Editor(s) (if applicable) and Te Author(s), under 345 exclusive license to Springer Nature Switzerland AG 2019 R. C. Hains and S. R. Mazzarella (eds.), Cultural Studies of LEGO, https://doi.org/10.1007/978-3-030-32664-7 346 Index B Bonnycastle, Mary (LEGO novelist) “banal religion” 99, 105, 110, 114, 178 116 Brainiac 39 Barbie dolls 17, 62, 248, 326 Brand ambassadors. See LEGO Batgirl 52, 61, 301, 306–308, 310, Ambassadors 312–314, 332, 333 Brand Finance 2 Batman 24–26 Brand identifcation 170 Batman (character) 10, 29–32, Branding 16, 28, 172, 324, 335, 35–42, 48, 49, 51–53, 55–57, 336, 340 60–62, 65–67, 298, 299, 301, Brand loyalty 65, 189, 190, 278 303, 304, 306, 333 Brave and the Bold, Te 52, 53 Batman (1989) 29, 53, 84, 333 Brickfair 229, 231 Batman Returns (1992) 53, 84, Brickflming 13, 188 302 Brickflms.com 188 Batman: Te Animated Series Bricklink 208, 215, 234, 235, 238, (1992-1995) 52, 53 239 Batman vs.
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