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Action-Oriented Play 259, 261, 265, 266 Adaptation 6, 29, 31, 32, 37, 39

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Action-Oriented Play 259, 261, 265, 266 Adaptation 6, 29, 31, 32, 37, 39 Index A Animals 15, 189, 236, 252, 271– Action-oriented play 259, 261, 265, 274, 277, 279–290 266 as related to gender 15, 273, 274, Adaptation 6, 29, 31, 32, 37, 39, 276, 279–282, 287–290 175, 176, 191, 300 as related to race 274, 281 Adult Fans of LEGO (AFOLs) 6, Animal studies 273 14, 26, 183, 189, 192, 203, Animation 30, 38, 41, 42, 64, 187, 222, 223, 225, 226, 229, 230, 200, 203, 205, 210, 212, 331 233–240 Anime 25–26, 109 Aesthetic 9, 75, 78, 81, 93, 94, 156, Apocalypse 103, 125 157, 166, 179, 187, 189, 192, Apocalypseburg 97, 102, 111, 126, 199, 299, 338 130 Afective labor 13, 183, 238 Apple’s iPhone 49, 65 AFOLs. See Adult Fans of LEGO Aquaman (2018) 30 (AFOLs) Armamageddon 103, 125, 129, 137, Alfred 37, 56–58, 61, 84, 301, 139 306–311, 314 Avatar (2009) 134, 136, 137 Amateur flmmaking 200 Te Avengers (2012) 24, 29, 329 American Girl Doll 9 © Te Editor(s) (if applicable) and Te Author(s), under 345 exclusive license to Springer Nature Switzerland AG 2019 R. C. Hains and S. R. Mazzarella (eds.), Cultural Studies of LEGO, https://doi.org/10.1007/978-3-030-32664-7 346 Index B Bonnycastle, Mary (LEGO novelist) “banal religion” 99, 105, 110, 114, 178 116 Brainiac 39 Barbie dolls 17, 62, 248, 326 Brand ambassadors. See LEGO Batgirl 52, 61, 301, 306–308, 310, Ambassadors 312–314, 332, 333 Brand Finance 2 Batman 24–26 Brand identifcation 170 Batman (character) 10, 29–32, Branding 16, 28, 172, 324, 335, 35–42, 48, 49, 51–53, 55–57, 336, 340 60–62, 65–67, 298, 299, 301, Brand loyalty 65, 189, 190, 278 303, 304, 306, 333 Brave and the Bold, Te 52, 53 Batman (1989) 29, 53, 84, 333 Brickfair 229, 231 Batman Returns (1992) 53, 84, Brickflming 13, 188 302 Brickflms.com 188 Batman: Te Animated Series Bricklink 208, 215, 234, 235, 238, (1992-1995) 52, 53 239 Batman vs. Superman: Dawn of Bricksburg 12, 97, 98, 103, 124, Justice (2016) 30, 54, 84 130, 131, 133, 135, 138, 156, Chris Nolan Films 302 165, 168 franchise 10, 25, 32, 48, 59, 60, Brickworld 231 183, 185, 297, 298, 300, 301, Bricolage 92, 142, 166, 168, 299 306, 308, 309, 313, 315 Brooker, Will 36, 52, 301, 302, 310, Joel Schumacher flms 298, 299, 314 302 Building (action/play) 6, 13, 15, 26, 1960s television program 52, 309, 32, 38, 40, 55, 58, 62, 104, 312 123, 126, 130, 140, 151, 161, 1970s animated series 312 166, 171, 206, 225, 231, 232, Batmobile 53, 57, 60, 65, 312 234, 249, 250, 259, 265, BBC 43 273 Te Big Bang Teory (2007-2019) 64 Burton, Tim 29, 36, 52, 53, 298, Black Panther (2018) 137, 329 299, 302–304, 308, 310, 312 Blockbusters 24, 29, 123, 132 Business Insider 2 Bodies 62, 79, 200–202, 204, 207, 212–214, 257, 272, 321–323, 326, 330, 336–341 C Boys 14, 15, 40, 130, 199, 210, Camp 15, 82, 299, 301–304, 247–251, 254–256, 258, 259, 308–313, 315 263, 277, 278, 280, 281, 284, Canon 24, 25, 32, 33, 41, 42, 103, 287, 288, 324, 335 302, 316 Index 347 Capitalism 66, 78, 123, 158, 194 Commercialism 48, 158 advanced 190 Commodity intertext 10, 48, 49, contemporary 139 56, 82 Castle 98, 233, 253 Construction play 27, 154, 321, Cat poster 108, 111 323, 332, 341 Catwoman 85, 313 Constructivism 154 Celebrity tabloid 177 Costume 32, 36, 53, 56, 179, 208, Character (in media text or toy) 41, 209, 309, 312 264, 279 Consumer ethics 169 Chevrolet 65 Convergence culture 25, 28, 33 Child development 4, 149, 271, 275 Corporate responsibility 341 Childhood 24, 27, 28, 226, 233, Costa, Rosaria (LEGO design direc- 256, 265, 275, 280 tor) 258, 323 Children 2, 5, 7, 9, 11, 15, 17, Counterculture 156 26–28, 48, 50–54, 58, 65, 66, Creative play 151, 153, 266 73, 74, 80, 81, 102, 103, 125, Creativity 4, 9, 12, 13, 32, 35, 82, 131, 149, 151–153, 155, 182, 104, 106, 139, 150–156, 158, 183, 185, 186, 188, 189, 191, 160, 162–166, 170–172, 188, 192, 200, 202, 225, 226, 240, 230, 231, 238, 259, 276, 299, 247, 248, 250–252, 255, 259, 323 264, 265, 271–278, 280–283, Critical studies 7–9 288–290, 299, 313, 314, 323, Cross-franchisement 123 335 Csikszentmihalyi’s fve stages of children’s culture 9, 17, 48, 50, creativity 12 51, 170, 247 Csikszentmihaly, Mihaly 12, 150 media studies 15, 25, 299 Cthulhu 140–142 China 328, 341 Cultural artifacts 2, 3, 6–9, 13, 16, Cloppers 202, 203 155 Cloud Cuckoo Land 83, 98, 103, 159 Cultural capital 13, 90, 176, 224 Co-creation 238–240 Cultural memory 154 Collaborative creative spaces 171 systems 153 Collectivism 151, 164–168, 170 Cultural studies 2, 3, 7, 8–10, 16 Comedy 38, 74, 75, 78–83, 85–87, Culture 90, 91, 202, 205, 210, 211, collaborative 23, 27, 169 304, 309, 310 participatory 23, 169 Comics 5, 10, 23–25, 28–30, 32–37, Cuteness 13, 129, 137, 140, 187, 39, 40, 50, 52, 53, 56, 64, 98, 189–192 302, 330, 332, 333 CW Network, Te 64 348 Index D Entertainment industries 10, 25, 32, Dark Knight, Te 37, 38, 51, 54, 60, 42, 103 84, 297, 302, 303, 310, 311, Eros myth 139 315 Davies, Beth (LEGO novelist, pen name) 37, 179, 182, 183. See F also Soderberg, Erin Fandom 27, 116, 191, 203, 222– DC Entertainment 49, 64, 67 224, 227, 236, 237, 240, 309 DC Superheroes 28, 55, 57, 61, 339 Fan engagement 189 Dick Grayson 54, 84, 190, 312 Fan labor 188, 222, 239 Disney 8, 9, 23, 27, 32, 49, 102, Fans 6, 9, 10, 13, 14, 24, 26–29, 114, 236, 282, 284, 286, 324, 31, 33, 38, 41, 42, 51, 56, 59, 328, 329, 331, 332, 334, 339 62, 64, 66, 67, 123, 166, 177, Disney flms 5 183, 187, 189, 192, 202, 203, Disney Princess 284 209, 222–227, 237, 298, 301, District 9 (2009) 137 302, 316, 327, 328 Diversity/inclusivity 3, 8, 10, 14, Fan studies 14, 164, 222–225, 227, 16, 102, 141, 204, 247, 284, 237 321–325, 327–331, 334–336, Father(s) 81–82, 98, 125, 130, 131, 340 133, 139, 156, 159, 171, 190, Doc McStufns 285, 286 234, 256, 264, 307, 314, 332 Dorling Kindersley Publishing (DK) Federal Communications 30, 31, 42, 58, 61, 66, 333 Commission (FCC) 50 Doubling 75, 79, 80, 90, 91 Feminist media studies 15, 299 Duplo 12, 73, 103, 124, 126, 133, Feminization (of work) 190 135, 136, 140, 141, 228 Film 2, 4, 6, 9–13, 15, 23, 24, 27, Duplo blocks 125 29, 32–38, 40–42, 47, 48, 53–55, 57, 58, 61, 74, 75, 79–88, 92, 99, 110, 112, 126, E 127, 130, 134, 136, 137, 151, Elfman, Danny 29 156–165, 169–171, 175–177, Eliot, George 178, 179 180, 185–188, 191, 198–201, Emmet 12, 37, 74, 81, 83, 92, 107, 210, 213, 282, 297–300, 113, 114, 124–131, 134–136, 302–315, 324, 325, 327–330, 138, 142, 151, 156, 158, 159, 332, 333 161, 162, 164–166, 169, 184 Te Flash 39, 64, 65 Emmet’s Guide to Being Awesome Fortune magazine 3 (2014) 183 Fox 43, 52, 123 Index 349 Franchise 4, 5, 10, 11, 14, 23–25, General Mayhem 124, 127, 129, 27, 28, 32–36, 40, 42, 49–51, 131 55, 84, 298, 300, 304, 310, Generative play 259, 265, 266 316, 322, 324, 327–332, 336, Girls 14, 15, 17, 40, 130, 231, 338–340 247–251, 253–259, 263–266, Fundraising 1 277, 278, 280, 281, 285–289, Funko Pops 221, 338 301, 323, 335 Global mega-brands 4 Glue 82, 159, 172 G God 110, 114, 138, 139 Gandalf 83, 97, 115 Gordon, Barbara 61, 82, 332 Gay (culture/subculture) 135, 210, Gordon, Jim 63, 82 301, 310, 311 Gotham City 29, 38, 63, 82, 85 Gender 11, 41, 124, 126, 139–141, Green Lantern 39, 83, 333 170, 176, 191, 194, 207–210, 247, 248, 273, 300, 304, 305, 325–327, 331, 337 H associations 250, 265, 266, 279 Habits of the Heart (1985) 127, 131 as related to animals 15, 252, 271, Harlequin Enterprises 178 273, 274, 276, 277, 279–283, Harlequin Romance 13, 178, 182, 285–290 191, 193 development in children 247, Harley Quinn 58, 178, 179, 191, 332 273, 274, 290, 335 Harry Potter 5, 23–25, 28, 42, 60, diversity 14, 16, 204, 321, 323, 98, 103, 105, 108, 123, 208, 325, 336 231, 235, 298, 333, 334, 339 gender-neutral 254, 256, 277, Heart of Darkness, Te (1899) 127, 285, 287, 288, 290 138 inclusivity 14, 15, 323, 324, 327, Hero 25, 30, 31, 39, 53, 54, 62, 87, 334 107, 108, 114, 124, 161, 185, marketing 13–15, 247, 250, 251, 305–307, 322, 327, 329–333 259, 262, 265, 266, 279, 322, Heteronormativity 15, 204, 206, 335 309, 313, 314 segregation 247, 250 Heterosexual 198, 209, 210, 212, stereotypes 14, 15, 126, 142, 214, 215, 302, 303, 305, 308, 250–252, 254, 259, 263–266, 311, 314 276, 278, 280, 281, 335 Hollywood 24, 29, 76, 80, 84, 85, Gender stereotype fexibility 250, 92, 107, 112, 131, 176, 180, 264 322, 327–329, 334, 336 350 Index Holmes, Anna (author of a Lego Jokermobile 58 novelization) 180–182 Journey to the Moon (1973) 187 Homophobic 210, 301 Jurassic World (2015) 42, 124 Howard, Kate (author of a Lego Justice League (2017) 30 novelization) 182, 186 Justice League, Te 30, 34, 38, 39, 52, 60, 61, 65 I Identity 13, 26, 27, 32, 40, 91, 93, K 113, 158, 163, 166, 167, 169, Keeping it Awesomer with Emmet 170, 223, 237, 250, 259, 271, (2019) 183 273, 274, 278, 281, 283, 284, Kenner Toys 187 288–290, 301, 312, 321, 325, Kiddicraft 4 326, 331, 332, 336, 338–340 Kindergarten 153, 154 Imperialism 134, 322, 327 Kragle, Te 81, 82, 97, 98, 159 Te Incredibles 28 Kristiansen, Ole Kirk 247, 248 Independence Day (1996) 134, 135 Indiana Jones (1981) 28, 124, 298 Individualism 131, 142, 170 L Insight 10, 13, 17, 100, 102, 110, Labor 13, 14, 23, 74, 130, 131, 158, 128, 150, 151, 156, 160, 161, 159, 169, 180–182, 192, 193, 164, 166 222, 238–240, 275 Intellectual property 24, 188, 228, 335 gendered domestic labor 180 Interactivity 29, 39, 103, 165, 172, pink-collar labor 181 232 Ladyfg.
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