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I PROJECT DESCRIPTION 090718 GO AND NOT BE YOURSELF AFTER FOLLOW JUST BE BOLD THE GLORY MBOMBO YOUR MONEY RANDPARK YOUR DREAMS PASSION RIDGE 20 # i AM AUDACIOUS # A PUBLIC POSTER CAMPAIGN CONCEPTUALISED BY JODI BIEBER i IN COLLABORATION WITH 45 YOUNG PEOPLE FROM JOHANNESBURG DESIGNED BY BRENTON MAART # i focuses on young people living in Johannesburg, from 15 to 23 years of age. This generation did not grow up under apartheid, and have the ability to access and communicate using technologies that integrate them within a larger global community. Having different historical experiences than those of their parents, they have their own visions and expectations of themselves and of South Africa. In this campaign, I collaborated over a period of two years, starting in 2016, with a wide range of 45 young people from Johannesburg – from different cultures, income groups and areas – to produce a portraiture project that expresses young people’s visions of themselves and their country. These visions are expressed in the words of the young people, their own photographs from their phones, and the portraits I photographed of each individual. I have taken on this project because I believe that young people can lead our future with new, fresh narratives. For example, the older generation’s lived experience is during apartheid in South Africa and – through extensive interviews with the young people on this project – the words echoed were for fresh new conversations, new ways of being, of living their lives and creating their own stories. Another aspect to the project is that it is collaborative on many levels. I connected one participant to an editor at Caxton Newspapers for an internship in Eldorado Park. In exchange for looking for participants, I gave a talk and slideshow at Rosebank College in Braamfontein to journalism and media study students regarding my career and projects. A student from Rosebank College will complete her internship with me during June, the month the project launches. I have kept all the participants informed of developments throughout the two years via WhatsApp. They will all receive a poster of themselves and an artist proof print of their artwork. With the forthcoming national election in 2019, this exhibition is a portrait of a generation that will play leading roles in a pivotal moment in South African history. The public art component of the work – where members of the public may select a poster to away with them – creates a future life of the artwork. JODI BIEBER HANDOUTS EMPOWERING WITH NOT SKILLS WITH BUT MATHEKO KGOMOTSO PALESA RAMOLEFO SOWETO 19 # i AM BEAUTIFUL LIKE PARTY ON WOULD PEOPLE I POLITICAL FOCUSES A YOUNG YOUNG THAT # i AM A THINKER GUY BLACK A WITH OUT GOING STARTED I 14 OTHER WAS EACH I FROM TO WHEN LEARN SO MUCH MY HAVE WE COUSINS AMY I I FOUND FEEL OUT HARRISON ABOUT PARKHURST IT 21 AND THEY HAVEN’T SPOKEN TO ME SINCE I FEEL STRONGLY ABOUT INTEGRATION OF THAT RACES SITUATION AND CULTURES STILL HAUNTS ME TODAY WHEN MEN LOOK AT US THEY JUST SEE US AS BIG WOMEN THERE IS A VERY BIG PERCENTAGE OF RAPE ADULTS SHOULD RESPECT EACHMEN OTHER DON’T HAVEAND RESPECTTHEIR CHILDRENFOR CHILDREN NQOBILE MTHEMBU THE ENVIRONMENT IN WHICH WE LIVE IS GETTING OUT OF HAND SOWETO 15 I AM ZULU AND A YOUNG GIRL FROM THE HOOD I SEE MYSELF DRIVING THE BIGGEST CAR, EDUCATED, SUPPORTED AND LOVED I FEEL STRONGLY ABOUT MY IDENTITY #iEXTRAORDINARY AM AFTER SEEING THAT FROM A BLACK PERSON HIDE IT IN A BOOK I TOLD MYSELF MYSELF TOLD I TO HIDE SOMETHING i IF YOU WANT THE OTHER DAY I READ THIS QUOTE AM DETERMINED# I WON’T BE PART OF THOSE PEOPLE SO I WILL MAKE A BOOK MY FRIEND BIGBOY NDLOVU HILLBROW 18 # AM ADORABLEi I WOULD CHANGE THE WAY YOUNG GIRLS FEEL ABOUT THEMSELVES A LOT OF YOUNG GIRLS HAVE A VERY LOW SELF-ESTEEM SOME OF THEM ARE DEPRESSED AND SOME ARE NOT ENJOYING THEIR LIVES BECAUSE THEY DON'T FEEL GOOD ABOUT THEMSELVES THEY CARE WHAT OTHER PEOPLE SAY I THINK IT IS HOW THEY WERE RAISED ESPECIALLY A LOT OF YOUNG BLACK GIRLS THEY ARE RAISED DIFFERENTLY FROM WHITE GIRLS A LOT OF PARENTS DON'T SPEAK TO THEIR CHILDREN THEY DON'T HAVE THAT TYPE OF RELATIONSHIP SO IT IS HARD TO SHARE THINGS WITH OUR PARENTS BABALWA NONDABULA TURFONTEIN 17 ADULTS AREN’T AWARE PRESSURE STUDENTS OF THE ARE UNDER EXPECTATIONS ARE NOW YOUNG MUCH PEOPLE HIGHER FOCUS READ UP STOP BEING IGNORANT ROSS SEY BE INTERESTED GREENSIDE # 18 i AM INTUITIVE YET MANY ARE OBLIVIOUS WE ARE THE INTERNET GENERATION TO THINGS WHICH THEY SHOULD NOT BE NOT SHOULD THEY WHICH THINGS TO CHARITY BEGINS AT HOME A LOT OF ADULTS DON’T UNDERSTAND THAT A TREE WITHOUT ROOTS DOESN’T LAST DESMOND MATHEBULA SOWETO 22 #i AM BLACK OUR GENERATION HAS POTENTIAL TO BRING CHANGE THE POWER TO DETERMINE HOW THINGS WILL BE BY REMOVING OUR OWN LIMITATIONS THE SKY IS NOT THE LIMIT WE CAN REACH HIGHER AND DO THINGS WE NEVER THOUGHT OF DOING ZINHLE SITHOLE SOWETO 16 # i AM WORDS # A PUBLIC POSTER CAMPAIGN CONCEPTUALISED BY JODI BIEBER IN COLLABORATION WITH 45 YOUNG PEOPLE FROM JOHANNESBURG i CURATED AND DESIGNED BY BRENTON MAART BASHA UHURU FESTIVAL FIRED UP BY NANDO’S PLEASE JOIN US AT THE EXHIBITION OPENING ON THURSDAY 28 JUNE 2018 AT 6 PM LEVEL C BASEMENT PARKING WOMEN’S JAIL WEST WING JOUBERT STREET ENTRANCE # i TECHNICAL SPECIFICATIONS EXHIBITION COMPONENTS 45 x stacks of colour lithography poster prints as per sizes shown below 45 x 16mm raw chipboard platforms (surface areas as per poster size) on 150mm raw wood legs 1 x artist statement text printed on forex with two eyelets for suspension with metal cabling Elastic bands for visitors to roll up posters for taking with them EXHIBITION VENUE REQUIREMENTS Minimum floor area of 60 square meters Minimum of 46 spot lights with identical colour and lumens, movable and adjustable on tracks, or Other lighting sources for even lighting across floor area Installation technician Exhibition attendant POSTER PRINT SIZES 420 x 525,34 mm (Full-Frame) 420 x 594 mm (A2) 400 X 680 mm 340 x 1000 mm 1 Babalwa Amira Amy Azra 2 Big Boy Athi Matheko Glory 3 Bophelo Jabulile Teane Lerato 4 Callum Jerry 5 Desmond Jesse 6 Grace Jordan 7 Joe Jordy 8 Lucky Katia 9 Nqobile Lebohang 10 Ratang Linae 11 Ross Maya 12 Sanele Mbali 13 Thato Seloane Michael 14 Thato Edna Maunatlala Miya 15 Tshepang Mputhseseng 16 Tshiamo Ravi 17 Tumelo Siyabonga 18 Yothando Tracy 19 Zama 20 Zinhle 21 Zoe 18 21 3 3 45 JODI BIEBER BIOGRAPHY Jodi Bieber’s professional career began after attending three short courses at the Market Photography Workshop in Johannesburg, and covering the 1994 democratic elections in South Africa for The Star newspaper. A turning point was Bieber’s selection to participate in the World Press Masterclass held in the Netherlands in 1996. This opened the door to travel the world on assignments for international magazines and NGOs. The artist has won numerous international awards, including the Premier Award at World Press Photo in 2010. Bieber continued during this time to pursue personal projects, and currently most of the artist’s time is spent working in this way. Bieber’s three monographs –Between Dogs and Wolves: Growing up with South Africa (1996), Soweto (2010) and Real Beauty (2014) – along with other works, are exhibited in solo and group shows locally and abroad. The works have also found homes in significant collections including the Artur Walther Collection, François Pinault Collection, and the Johannesburg Art Gallery and Iziko Museums Collections. Jodi Bieber also mentors students, producing projects and lectures, and also gives photographic workshops all over the world. SOLO EXHIBITIONS 2018 #i, Basha Uhuru Festival, Constitution Hill, Johannesburg, South Africa 2017 Between Darkness and Light, Fondazione Carispezia, Italy 2017 Soweto, Nordic Light International Festival of Photography, Kristiansund, Norway 2017 Between Darkness and Light, Oliewenhuis Art Museum, Bloemfontein, South Africa 2016 Johannesburg: A City Between, LSE Atrium Gallery, London, UK 2015 Between Darkness and Light, South African National Gallery/IZIKO, Cape Town, South Africa 2015 Between Dogs and Wolves, Antalya Photo Festival, Turkey 2015 Between Darkness and Light, Albany Museum, National Arts Festival, South Africa 2015 Between Darkness and Light – Selected Works from South Africa, Australian Centre for Photography, Sydney, Australia 2014 Between Darkness and Light, Wits Art Museum, Johannesburg, South Africa 2014 Quiet, Goodman Gallery, Johannesburg, South Africa 2013 Between Darkness and Light, Museum Goch, Goch, Germany 2012 Between Darkness and Light, Stadthaus Ulm, Ulm, Germany 2011 Real Beauty, Oulu Museum of Art, Finland 2011 Between Darkness and Light: Selected Works 1993–2004, Goodman Gallery, Cape Town, South Africa 2009 PRAXIS: Art in times of uncertainty, Las Cañas, 2nd Thessaloniki Biennale of Contemporary Art, Thessaloniki, Greece 2008 Real Beauty, Goodman Gallery, Johannesburg, South Africa 2008 Las Cañas, Brisbane Powerhouse, Brisbane, Australia 2008 Survivors of Domestic Violence, Columbia University, Columbia, USA 2008 Between Dogs and Wolves – Growing up with South Africa, The Hereford Photographic Festival, Hereford, UK 2008 Las Cañas, FotoFreo, Fremantle, Australia 2006–07 The fear never goes away completely, but I can manage again: Mental trauma and the conflict, Aceh, Indonesia 2002 Mon Afrique du Sud 1994–2001, Visa Pour L’Image, Perpignan, France GROUP EXHIBITIONS 2017 Urban Cadence, Kenyon College, Ohio, USA 2017 Lilith (curated by Jonell J Logan), The Light Factory, Charlotte, USA 2017 A Short History of South African Photography, Fotografia Europea, Reggio Emilia,
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