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Third Annual Social Media Summit Ragan Communications presents: Engaging patients, Third Annual employees and the media in the digital age HEALTH CARE SOCIAL MEDIA SUMMIT October 17-19, 2011 Mayo Clinic Headquarters, Rochester, MN Hosted at Mayo Clinic Twitter hashtag: #MayoRagan Health care communicators, don’t miss the chance to visit Mayo Clinic’s 15-million- square-feet flagship campus, three times the size of the Mall of America. Visit Mayo Clinic October 17-19, 2011 and you’ll see: • Four powerful keynote presentations from health care leaders • Three tracks packed with case studies on measurement, legal issues, mobile Who will attend? strategies, social media, texting campaigns and physician engagement Hospital communicators • Four hands-on pre-conference workshops Marketing directors Physicians and medical professionals This networking conference will offer more than just social media, Health care communicators and including: executives Public relations professionals • How to use mobile technology to improve health outcomes Web directors • Write a social media policy that will reassure nervous hospital execs about HIPAA Who will be speaking? • Create a text messaging program to reach your patients Anadach Group • Stretch limited resources to reach thousands on Facebook, create compelling Cisco Systems patient stories on YouTube and communicate online to your staff E-Patient Dave • Use mobile phones in health care for emerging economies Family Practice Center of Salem Great Place to Work® Institute • Ways to tell a story that make it echo-worthy in social media Humana • Ensure your brand’s reputation remains safe with social media Inova Health System • Identify and measure essential performance indicators of your social media Jamestown Regional Medical Center • Create news and connect better with journalists and publishers on social networks Kaiser Permanente Kansas City Hospice • Steer clear of legal trouble by developing a social media policy first Mayo Clinic Center for Social Media • 10 things you MUST know about the mobile revolution in health care Microsoft communications Mount Sinai Adolescent Health Center • How communicators and physicians can collaborate to engage and inform key Nationwide Children’s Hospital audiences Seattle Children’s Hospital Shel Holtz • Connect online with patients to educate them about your hospital’s latest research The Harlow Group, LLC • And more! University of Maryland Medical Center University Orthopedics USA Today Campus tour Mayo Clinic will offer a free guided tour of the flagship campus for attendees of the 2011 Presented by: Hosted by: Health Care Social Media Summit. There are three dates and time options outside of the conference times to take the tour: • Monday, Oct. 17, 12–1 p.m. • Tuesday, Oct. 18, 8–9 a.m. • Wednesday, Oct. 19, 1–2 p.m. Sponsored by: Ragan will send a survey a few weeks before the event to register you for tour date and time preference. PRE-CONFERENCE WORKSHOPS Monday, October 17 9 A.M.–NOON • PRE-CONFERENCE WORKSHOP 1 9 A.M.–NOON • PRE-CONFERENCE WORKSHOP 2 Hospital social media best practices Take your communications from good to great: If you pay attention to Ed Bennett’s list of hospitals engaged in social Apply lessons learned from the best practices media, you know that a significant number of hospitals have jumped on at the best workplaces on FORTUNE’s 100 Best the bandwagon. Each month dozens of hospitals launch Facebook pages, ® Twitter accounts and YouTube channels. That doesn’t mean they are doing Companies to Work For list it well! In fact, a lot of hospitals succumb to the shiny-new-object syndrome It is no surprise that the Best Companies to Work For® employ cutting- and rush into channels without any strategy. edge practices for communicating with their employees. What is a mystery In this example-rich session, online communications authority Shel Holtz is how they continually build upon their successes. Great Place to Work® will explore the best practices hospitals employ in social media. Institute has collected best practices from the best workplaces for more You will learn: than 25 years and understands what makes a practice truly great. • How to make your Facebook fan page a hub for community interaction This year’s list includes Mayo Clinic, The Methodist Hospital System, • The role of blogs in hospitals CHG Healthcare Services, Children’s Healthcare of Atlanta, St. Jude • Why Twitter has become the most popular social media tool for hospitals Children’s Hospital, The Everett Clinic and many more health care and • How to integrate your social media hospital services. In this interactive workshop, you will: • How some hospitals employ lesser-known social media tools to great • Study in-depth best practices in communications from the Best effect Companies to Work For® • When podcasting makes sense for hospitals and health care institutions • Understand how and why those practices work • Learn how to ask the important questions to improve your hospital or SHEL HOLTZ, ABC, is Principal of Holtz Technology + Communication. company’s culture • Improve your existing communication practices and rewards for your employees HOLLY N. PETROFF, a Senior Consultant at Great Place to Work® Institute, Inc., works with senior leaders to create and sustain great workplaces with a particular focus on workplace assessment and transformation. 1:30 P.M.–4:30 P.M. • PRE-CONFERENCE WORKSHOP 3 1:30 P.M.–4:30 P.M. • PRE-CONFERENCE WORKSHOP 4 Video boot camp: How the hottest channel in How to engage physicians and medical staff with employee communications is reshaping the way social media health care communicators deliver news, train You’ll hear from a panel of physicians who lead in patient engagement employees and bring about change through their blogs, Twitter and online chats about: • How these doctors manage the time commitment of social media How has Mayo Clinic become the leader for online health care content? • Why have these doctors joined social media? What’s in it for them? For By sharing powerful, emotional stories through Flip and other high-end their patients? For their employers? production videos. • Mobile technology in medicine E-patients and the growing role of the The Mayo Clinic YouTube channel contains more than a thousand videos, patient some of the most-watched health care videos online. Joel, Andy and Jason • How to deal with privacy and comply with HIPAA will show you how to make memorable videos for your organization in their “Video Boot Camp.” Moderator: Whether you produce consumer-grade YouTube videos or something FaRRIS TIMIMI, MD, is an Assistant Professor of Medicine at the Mayo more polished, they’ll reveal how to shoot quality videos that won’t break Clinic College of Medicine, and a Consultant in Cardiovascular Diseases your budget. You’ll learn the tips, tricks and secrets that have helped Mayo and Internal Medicine at the Mayo Clinic. Clinic become a powerhouse in social media: PANELISTS: • How to use pocket camcorders. They’ll compare and contrast consumer- grade models and see what each one offers HOWARD LUKS is a Board-Certified Orthopedic Surgeon and an • Practical, useful tips to make your videos look great Associate Professor of Orthopedic Surgery at New York Medical College. • How to plan longer, feature-style videos KATIE MALBON, MD, is an assistant professor at Mount Sinai Adolescent • How to set up 3 point-lighting and what you can do with one light or no Health Center, where she provides medical care for underprivileged youth, lights largely from East Harlem and the South Bronx. • Tips for video sequencing, natural sounds and editing CHRISTIAN SINCLAIR is a hospice and palliative care doctor for Kansas • How to conduct interviews; how to make the interviewee feel comfortable City Hospice, a blogger for Pallimed, and Chief Strategist for KLX Media. • How to shoot in different or challenging environments • Create cost-effective videos without sacrificing production quality JOEL STREED produces Mayo Clinic Medical Edge syndicated material and videos for the Mayo Clinic YouTube channel. ANDY SHILTS works on the Creative Media Team, shooting, editing and 5 P.M.–6:30 P.M. co-producing Mayo Clinic Medical Edge television segments. COCKTAIL RECEPTION JASON PRATT works at the Mayo Clinic Center for Social Media. 2 KEYNOTES (all tracks) OPENING KEYNOTE CLOSING KEYNOTE An inside look at Mayo Clinic’s Center for Social How e-patients and social media Media: The evolution of social media in health care are transforming health care communications Increasingly, patients are eager to know more about their health problems For more than a century, word-of-mouth recommendations have led patients and treatments in the new atmosphere of openness in health care. Dave from around the world to Mayo Clinic. Social media, the most far-reaching de Bronkart, known on the Internet as “e-Patient Dave,” is one example of communications revolution since Gutenberg’s printing press, has made patients who are helping transform health care through social media. word-of-mouth even more important. It is more important than ever to connect online with patients and educate In Lee Aase’s opening keynote, you’ll hear and see examples of: them about the latest research in disease treatments. e-Patient Dave found • How social media tools transform health care himself diagnosed with stage IV kidney cancer in January 2007, with a • Why your organization can use social media to do well by doing good median survival of 24 weeks after diagnosis. • How using social media externally makes the best case for internal To supplement the great care he got from his physicians, Dave did applications everything he could to help his case. First and perhaps most important, • Why social tools can be keys to higher productivity, not time-wasters to he refused to believe there was no point in trying; he got engaged in his be blocked by IT care.
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