SCPRSA Annual Conference | Columbia, SC @Bobbyrettew

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SCPRSA Annual Conference | Columbia, SC @Bobbyrettew

Building a story... SCPRSA Annual Conference | Columbia, SC November 4, 2011 @BobbyRettew Friday, November 4, 2011 Friday, November 4, 2011 “She always bought three of everything...” Friday, November 4, 2011 #BlogChat Created and Hosted by @MackCollier in March 2009 ✤ One of the longest-running Twitter chats is #Blogchat, which started in March 2009. ✤ Each week the group discusses a different topic related to blogging. ✤ Sunday night chat will generate anywhere from 10 to 20 million impressions, reaching close to 2 million people each week. Friday, November 4, 2011 Seattle Mama Doc Dr. Wendy Sue Swanson Seattle Children’s Hospital Friday, November 4, 2011 today’s thoughts ✤ it takes time ✤ it takes consistency ✤ it takes passionate writing/storytelling Friday, November 4, 2011 Digital Effect Friday, November 4, 2011 Building the “Mothership” Bridging the story with the Digital/SEO Effect Friday, November 4, 2011 In the United States... Social networks and blogs reach nearly 80% of active US Internet users and represents the majority of Americans' time online. Friday, November 4, 2011 Power of YouTube ✤ YouTube is the 2nd largest search engine in the world! ✤ Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc) ✤ 100 million people take a social action on YouTube (likes, shares, comments, etc) every week Friday, November 4, 2011 Telling Stories... Friday, November 4, 2011 telling your story ✤ from your perspective - 1st person ✤ write passionately ✤ connect with like-minded people ✤ empower your brand ambassadors to share Friday, November 4, 2011 5 MD Moms Blogging Passionately Physician Storytellers | Cypress Internal Medicine - Greenville Hospital System University Medical Center Friday, November 4, 2011 Friday, November 4, 2011 Serrus Capital Partners Friday, November 4, 2011 Legacy Day Clemson University Friday, November 4, 2011 Andy Arnold ✤ W. Andrew Law Firm Friday, November 4, 2011 Friday, November 4, 2011 it is more than numbers ✤ it is more than a “Like” ✤ it is more than a new “Follower” ✤ it is more than a new email subscriber ✤ IT IS ABOUT PEOPLE...and their stories Friday, November 4, 2011 Alison MeGhee Listened, Cared, & Engaged Friday, November 4, 2011 References ✤ Nielsen Social Media Report: 3rd Quarter 2011 ✤ http://blog.nielsen.com/nielsenwire/social/ ✤ “Social Media Around The World” Presentation by Steven Van Bellegham ✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011 ✤ “The Growth of Social Media: An Infograph” by Search Engine Journal ✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/ Friday, November 4, 2011 Building a story... SCPRSA Annual Conference | Columbia, SC November 4, 2011 @BobbyRettew Friday, November 4, 2011.

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