Programmatic from the Sell Side ​ ​ ​ ​ ​ ​ ​ ​ A Beet.TV Video Series from DMEXCO ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Presented by PubMatic #LetsBeClear ​ ​ ​ ​ ​ ​

COLOGNE – At this essential industry event, PubMatic was highly visible as a leader in the ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ sell-side world of programmatic publishing. Through pre-event and onsite interviews, PubMatic ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ was central to the conversation. The series covered many of the major publishers in New York ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ leading up to DMEXCO including Hearst, Conde Nast, Time Inc. and The New York Times. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​

In , Beet.TV covered the top agency executives for the series including Martin Sorrell ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ and Dom Delport of Havas.The series also included senior PubMatic executives and European ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ publishing clients. ​ ​

Through interviews with PubMatic executives, Beet.TV served as a platform to present the ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ position and roadmap of the company. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​

The 22 videos in the series were highly syndicated to create over 100 links. The videos have ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ been viewed about 50,000 times and will continue to be viewed over time. Several of the videos ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ have been published or will be published by the DMEXCO organization. These videos will be ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ shared and viewed for months and years to come. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​

The videos on Beet.TV and on the Huffington Post both reside on article pages. The articles are ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ complete summaries of the video. There have been well over 100,000 views of the series article ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ pages. There were many views on the Huffington Post although those numbers are not ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ available.

Far beyond the viewership were the over 1 million impressions of the program and the PubMatic ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ name via social, banners, email and retargeting. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​

Landing Page: ​ ​ https://www.beet.tv/category/programmatic-from-the-sell-side-a-video-series-from-dmexco-pres ented-by-pubmatic

Interviewees: Page 3 ​​​ ​ ​ ​​ ​

Visual Elements: Pages 4 – 6 ​ ​ ​ ​​ ​ ​ ​ ​ ​ ​ ​

Videos & Syndication: Pages 7 – 16 ​ ​ ​ ​ ​​​ ​ ​ ​ ​ ​ ​ ​

Tweets & Retweets: Pages 17 – 19 ​ ​ ​ ​ ​​​ ​ ​ ​ ​ ​

2 Interviewees:

Sara Badler, Director, Programmatic , NYT ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Jeff Sutton, VP, Ad Technology & Programmatic Strategies, Advance Local ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Jim Norton, Chief Business Officer, President, Revenue, Conde Nast ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Jeff Hirsch, CMO, PubMatic ​ ​ ​ ​ ​ ​ Mike Smith, SVP, Revenue Platforms & Operations, Hearst Magazines Digital Media ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Rob Norman, Chief Digital Officer, GroupM ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Rajeev Goel, Co-Founder & CEO, PubMatic ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Dominique Delport, Global MD, Havas Group ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Tim Mahlman, President, Ad Platforms, Oath ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Sir Martin Sorrell, CEO, WPP ​ ​ ​ ​ ​ ​ ​ ​ Wenda Harris Millard, Vice Chairman, MediaLink ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Bill Swanson, VP, EMEA, PubMatic ​ ​ ​ ​ ​ ​ ​ ​ Tim Elkington, Chief Digital Officer, IAB UK ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Tim Sims, SVP, Inventory Partnerships, The Trade Desk ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Alex Wellen, Chief Product Officer, CNN ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Jon Suarez-Davis, Chief Strategy Officer, Cloud ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Danny Spears, Programmatic Director, The Guardian ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Frances Ralston-Good, CEO, Hearts & Science ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Eric Duerr, CMO, Rocket Fuel ​ ​ ​ ​ ​ ​ ​ ​ Judith Hammerman, SVP, Data & Programmatic Solutions, Time Inc. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Fredrik Strauss, Head of Programming, MittMedia ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Peter Brodersen, Programmatic Manager, Hemnet Service, HNS AB ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​

3 Visual Elements: ​ ​

Pre-Roll:

4

Banners (as seen on Beet.TV): ​ ​ ​ ​ ​ ​ ​ ​

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6 Videos & Syndication: ​ ​ ​ ​

Video 1: ​ ​ Headline: New York Times’ Sara Badler: Taking The Direct Programmatic Sales Route With ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Few SSP’s ​ ​ Beet.TV: https://www.beet.tv/2017/09/sara-badler.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-new-york-times-sara-badler-taking-the-direct_us_59a eca54e4b0d0c16bb527d1 LinkedIn (MaxAxion): ​ ​ https://www.linkedin.com/feed/update/urn:li:activity:6312909920970903552 YouTube (Beet.TV): https://www.youtube.com/watch?v=yDDgTdA7Jns ​ ​ ​ ​​ (Criteo): https://www.facebook.com/GoCriteo/posts/1480651711987848 ​ ​ ​ ​​ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1942890402422011/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2vIZz5N ​ ​ ​ ​​

Video 2: ​ ​ Headline: Demand Source Diversity Yields More Than 100,000 Monthly Buyers: Advance ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Local’s Jeff Sutton ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/jeff-sutton-2.html ​ ​

Additional Syndication: ​ ​ YouTube (Beet.TV): https://www.youtube.com/watch?v=46TUNylE150 ​ ​ ​ ​​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-demand-source-diversity-yields-more-than-100000_u s_59aeca85e4b0c50640cd6220 Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1942891642421887/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2vIDQep ​ ​ ​ ​​

Video 3: ​ ​ Headline: Programmatic Now ‘A Much More Refined Way’ To Transact Media: Condé Nast’s ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Jim Norton ​ ​ Beet.TV: https://www.beet.tv/2017/09/jim-norton-2.html ​ ​

7 Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-programmatic-now-a-much-more-refined-way-to_us_ 59aecabde4b0bef3378cdb7e YouTube (Beet.TV): https://www.youtube.com/watch?v=VbnDHMyKwsA ​ ​ ​ ​​ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1942888602422191/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2vJ1x6w ​ ​ ​ ​​

Video 4: ​ ​ Headline: Digital Transparency Is About Understanding And Control: PubMatic’s Jeff Hirsch ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/jeff-hirsch.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-digital-transparency-is-about-understanding_us_59b 6ad91e4b0e4419674c365 YouTube (PubMatic): https://www.youtube.com/watch?v=fmdJtIyiJJg ​ ​ ​ ​​ YouTube (Beet.TV): https://www.youtube.com/watch?v=t8alTgK2uhs ​ ​ ​ ​​ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1942888325755552/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2wMl3i7 ​ ​ ​ ​​

Video 5: ​ ​ Headline: Digital Transparency A Multidimensional Subject Of Debate And Reform Initiatives: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Hearst’s Mike Smith ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/michael-smith.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-digital-transparency-a-multidimensional-subject_us_5 9b6ae6ae4b0e1d937790405 YouTube (Beet.TV): https://www.beet.tv/2017/09/michael-smith.html ​ ​ ​ ​​ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1942888375755547/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2wMl0Tt ​ ​ ​ ​​

Video 6: ​ ​ Headline: Transparency Focus Has Moved To Fraud, GroupM’s Norman Says ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/17dmexgroupmnorman.html ​ ​​

Additional Syndication: ​ ​ 8 Huffington Post: ​ ​ https://www.huffingtonpost.com/entry/video-transparency-focus-has-moved-to-fraud-groupms_u s_59ba0be6e4b06b71800c36c4 YouTube: https://www.youtube.com/watch?v=yLcfPGSIHKs ​ ​​ One Page News: ​ ​ ​ ​ http://www.onenewspage.com/video/20170911/8868821/Transparency-Focus-Has-Moved-To-F raud-GroupM.htm

Video 7: ​ ​ Headline: The Future Of Programmatic ‘Really Lies With Brand Advertising”: PubMatic’s Rajeev ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Goel Beet.TV: https://www.beet.tv/2017/09/rajeev-goel.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-the-future-of-programmatic-really-lies-with_us_59ba0 c77e4b06b71800c36c9 YouTube (Beet.TV): https://www.youtube.com/watch?v=mWpSzOZuiEU ​ ​ ​ ​​ YouTube (PubMatic): https://www.youtube.com/watch?v=3zgylZlbXsk ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/the-future-of-programmatic-really-lies-with-brand-advertising-pu bmatic-s-rajeev-goel/59b85e899e451049f8771f98/ (@FiveFifty): https://twitter.com/FiveFifty/status/908040665316999168 ​ ​ ​ ​​ LinkedIn (PubMatic): ​ ​ https://www.linkedin.com/feed/update/urn:li:activity:6315971413077561344 Facebook (PubMatic): https://www.facebook.com/PubMatic/posts/1672751399416302 ​ ​ ​ ​​ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1944723858905332/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2wXFo45 ​ ​ ​ ​​

Video 8: ​ ​ Headline: Because DSP’s Aren’t Neutral, Havas Built Its Own Transparent Tower: Global MD ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Dominique Delport ​ ​ Beet.TV: https://www.beet.tv/2017/09/dominique-delport-3.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-because-dsps-arent-neutral-havas-built-its_us_59ba 0cdae4b06b71800c36cc LinkedIn (Havas Media Group): ​ ​ ​ ​ ​ ​ 9 https://www.linkedin.com/feed/update/urn:li:activity:6314056802447167489 YouTube (Beet.TV): https://www.youtube.com/watch?v=N_HeE059HJs ​ ​ ​ ​​ Facebook (Dominique Delport): ​ ​ ​ ​ https://www.facebook.com/HavasDominiqueDelport/posts/848393758656850 AOL: https://www.aol.com/video/view/because-dsp-s-aren-t-neutral-havas-built-its-own-transparent-to wer-global-md-dominique-delport/59b9a37085eb426ac287c0e9/ Reuters Insider: http://reut.rs/2h4BCf3 ​ ​ ​ ​​

Video 9: ​ ​ Headline: Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/17dmexcopubmaticgoel.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-brands-programmatic-spend-will-go-private_us_59bf e0a4e4b0390a1564df95 YouTube (Beet.TV): https://www.youtube.com/watch?v=ULTpcKwPSlQ ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/brands-programmatic-spend-will-go-private-pubmatic-ceo-goel/ 59babe8c9e451049f87c81a8/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1944723858905332/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2h63nnx ​ ​ ​ ​​

Video 10: ​ ​ Headline: Oath’s Mahlman Targets Mobile Video & Europe As Priorities ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/17dmexcooathmahlman.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-oaths-mahlman-targets-mobile-video-europe_us_59b fe14de4b02c642e4a18c8 YouTube (Beet.TV): https://www.youtube.com/watch?v=iVqwj-2NYAA ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/oath-s-mahlmann-targets-mobile-video-and-europe-as-priorities/ 59bac26d83b51f398c64dfde/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1946540568723661/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2fbd9Id ​ ​ ​ ​​

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Video 11: ​ ​ Headline: WPP’s Sir Martin Sorrell: Lots Of Innuendo But Still No Facts About U.S. Agency ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Billing Allegations ​ ​ Beet.TV: https://www.beet.tv/2017/09/martin-sorrell-3.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-wpps-sir-martin-sorrell-lots-of-innuendo_us_59bc04d 3e4b0390a1564dcf9 More About Advertising: ​ ​ ​ ​ https://www.moreaboutadvertising.com/2017/09/sorrell-comes-out-fighting-for-wpps-media-agen cies/ YouTube (Beet.TV): https://www.youtube.com/watch?v=ccD0BGIkG7o ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/wpp-s-sir-martin-sorrell-lots-of-innuendo-but-still-no-facts-about- u-s-agency-billing-allegations/59bb6dd092fdde488f0265d9/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1951264684917916/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2fcNcbb ​ ​ ​ ​​

Video 12: ​ ​ Headline: MediaLink’s Millard Lauds ‘Leadership Position’ Of Facebook On Brand Safety ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/wenda-millard-3.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-medialinks-millard-lauds-leadership-position_us_59bf e22fe4b06b71800c3bae LinkedIn (PubMatic): ​ ​ https://www.linkedin.com/feed/update/urn:li:activity:6316304319868207104 YouTube (Beet.TV): https://www.youtube.com/watch?v=f346xNvfn2g ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/medialink-s-millard-lauds-leadership-position-of-facebook-on-br and-safety/59be70f69e451049f87eab24/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1953062734738111/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2fdfh2f ​ ​ ​ ​​

Video 13: ​ ​

11 Headline: Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/publishers-should-collaborate-to-regain-ad-control-pubmatics-swan son-says.html

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-publishers-should-collaborate-to-regain-ad_us_59c1f 368e4b082fd4205baff LinkedIn (PubMatic): ​ ​ https://www.linkedin.com/feed/update/urn:li:activity:6315623857973657600 Facebook (PubMatic): https://www.facebook.com/PubMatic/posts/1677525322272243 ​ ​ ​ ​​ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1951831151527936/ ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/publishers-should-collaborate-to-regain-ad-control-pubmatic-s-s wanson-says/59bff1351de5a122ebf6d65b/ YouTube (Beet.TV): https://www.youtube.com/watch?v=DLou-tz-VqU ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2fgnClE ​ ​ ​ ​​

Video 14: ​ ​ Headline: IAB UK’s Elkington Claims Progress On Transparency ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/17dmexcoiabukelkington.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ https://www.huffingtonpost.com/entry/video-iab-uks-elkington-claims-progress-on-transparency_ us_59c2a2d0e4b082fd4205bb94 YouTube (Beet.TV): https://www.youtube.com/watch?v=5hDQ6r5MOmg ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/iab-uk-s-elkington-claims-progress-on-transparency/59c25d2db 90afb54d32a28b8/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1957588804285504/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2fjtOJV ​ ​ ​ ​​

Video 15: ​ ​ Headline: The Trade Desk Switches On Connected TV ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/the-trade-desks-sim-switches-on-to-connected-tv.html ​ ​

12 Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-the-trade-desk-switches-on-connected-tv_us_59c41b d7e4b0f2df5e83acee YouTube (Beet.TV): ​ ​ http://www.huffingtonpost.com/entry/video-the-trade-desk-switches-on-connected-tv_us_59c41b d7e4b0f2df5e83acee AOL: https://www.aol.com/video/view/the-trade-desk-s-sim-switches-on-to-connected-tv/59c3e5e8b90 afb54d32c5303/ Reuters Insider: http://reut.rs/2xyjyUy ​ ​ ​ ​​

Video 16: ​ ​ Headline: CNN ‘More Relevant Than It’s Ever Been’: Chief Product Officer Alex Wellen ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/alex-wellen.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ https://www.huffingtonpost.com/entry/video-cnn-more-relevant-than-its-ever-been-chief_us_59c 51d32e4b08d66155041e0 AOL: https://www.aol.com/video/view/cnn-more-relevant-than-it-s-ever-been-chief-product-officer-alex -wellen/59c4f4bae0fa175fe038b6d6/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1957203310990720/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2xAoPLv ​ ​ ​ ​​

Video 17: ​ ​ Headline: How Salesforce DMP Helps Brands Find ‘The Next Best Customer’: Chief Strategy ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Officer Jon Suarez-Davis ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/suarez-davis.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-how-salesforce-dmp-helps-brands-find-the-next_us_ 59c91ac7e4b0f2df5e83b026 AOL: https://www.aol.com/video/view/how-salesforce-dmp-helps-brands-find-the-next-best-customer- chief-strategy-officer-jon-suarez-davis/59c7a6b1e0fa175fe03ab941/ Reuters Insider: http://reut.rs/2fpyX2X ​ ​ ​ ​​ 13

Video 18: ​ ​ Headline: Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/17dmexcoguardianspears.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ https://www.huffingtonpost.com/entry/video-guardians-spears-urges-publishers-to-take_us_59c 9115ae4b08d6615504459 YouTube (Beet.TV): https://www.youtube.com/watch?v=rz478VcLqdM ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/guardian-s-spears-urges-publishers-to-take-control-back-from-a d-tech/59c863e6b90afb54d32fe36a/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1961346587243059/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2xF4hRQ ​ ​ ​ ​​

Video 19: ​ ​ Headline: Inventory Concerns Cause Tension Between Context And Audience: Hearts & ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Science’s Ralston-Good ​ ​ Beet.TV: https://www.beet.tv/2017/09/ralston-good.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-inventory-concerns-cause-tension-between-context_ us_59caaba1e4b040d6ee082714 Facebook (Hearts & Science): ​ ​ ​ ​ ​ ​ https://www.facebook.com/heartsandscience/posts/471136356591286 YouTube (Beet.TV): https://www.youtube.com/watch?v=-ryOSSCGR68 ​ ​ ​ ​​ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1963362713708113/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2fLzVXx ​ ​ ​ ​​

Video 20: ​ ​ Headline: Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/brands-agencies-will-fight-over-data-rocket-fuels-duerr-says.html

14 Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-brands-agencies-will-fight-over-data-rocket_us_59d2 b377e4b092b22a8e38e5 YouTube (Beet.TV): https://www.youtube.com/watch?v=PKqjxxm3xzI ​ ​ ​ ​​ LinkedIn (PubMatic): ​ ​ https://www.linkedin.com/feed/update/urn:li:activity:6319643413641854976 Facebook (Rocket Fuel Inc.): https://www.facebook.com/rocketfuelinc/posts/1831571336871031 ​ ​ ​ ​ ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/brands-and-agencies-will-fight-over-data-rocket-fuel-s-duerr-say s/59d2c6f746bd1e374b59258f/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1966820086695709/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2fM4nAM ​ ​ ​ ​​

Video 21: ​ ​ Headline: Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Beet.TV: https://www.beet.tv/2017/09/judith-hammerman.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-time-incs-judith-hammerman-on-transparent_us_59d 2b3a5e4b092b22a8e38e6 YouTube (Beet.TV): https://www.youtube.com/watch?v=JR1N5g4lw3E ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/time-inc-s-judith-hammerman-on-transparent-metrics-and-walle d-gardens/59d2c6f71de5a15ba3c4e687/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1966819916695726/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2fM4pbS ​ ​ ​ ​​

Video 22: ​ ​ Headline: MittMedia’s Fredrik Strauss On Solving Viewability And The Value Of Multiple ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Partners Beet.TV: https://www.beet.tv/2017/10/fredrik-strauss.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-mittmedias-fredrik-strauss-on-solving-viewability_us_ 59d2b3d2e4b043b4fb095bbf LinkedIn (PubMatic): ​ ​ https://www.linkedin.com/feed/update/urn:li:activity:6320715193722769408 Facebook (PubMatic): https://www.facebook.com/PubMatic/posts/1690691660955609 ​ ​ ​ ​​ 15 YouTube (Beet.TV): https://www.youtube.com/watch?v=9vPtPpaQ9qA ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/mittmedia-s-fredrik-strauss-on-solving-viewability-and-the-value- of-multiple-partners/59d2c6f755935e36c0bd6c7a/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1970594392984945/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2fJIxhe ​ ​ ​ ​​

Video 23: ​ ​ Headline: 100% Digital Ad Viewability ‘Very Hard To Deliver,’ Says Hemnet Service’s Peter ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Brodersen Beet.TV: https://www.beet.tv/2017/10/peter-brodersen.html ​ ​

Additional Syndication: ​ ​ Huffington Post: ​ ​ http://www.huffingtonpost.com/entry/video-100-digital-ad-viewability-very-hard-to-deliver_us_59 d2b3fbe4b043b4fb095bc0 YouTube (Beet.TV): https://www.youtube.com/watch?v=nelmjy6kDSk ​ ​ ​ ​​ AOL: https://www.aol.com/video/view/100-digital-ad-viewability-very-hard-to-deliver-says-hemnet-serv ice-s-peter-brodersen/59d2c6f7e8262b3786bbfc45/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1970601576317560/ ​ ​ ​ ​​ Reuters Insider: http://reut.rs/2fL39pp ​ ​ ​ ​​

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