Programmatic from the Sell Side A Beet.TV Video Series from DMEXCO Presented by PubMatic #LetsBeClear
COLOGNE – At this essential industry event, PubMatic was highly visible as a leader in the sell-side world of programmatic publishing. Through pre-event and onsite interviews, PubMatic was central to the conversation. The series covered many of the major publishers in New York leading up to DMEXCO including Hearst, Conde Nast, Time Inc. and The New York Times.
In Cologne, Beet.TV covered the top agency executives for the series including Martin Sorrell and Dom Delport of Havas.The series also included senior PubMatic executives and European publishing clients.
Through interviews with PubMatic executives, Beet.TV served as a platform to present the position and roadmap of the company.
The 22 videos in the series were highly syndicated to create over 100 links. The videos have been viewed about 50,000 times and will continue to be viewed over time. Several of the videos have been published or will be published by the DMEXCO organization. These videos will be shared and viewed for months and years to come.
The videos on Beet.TV and on the Huffington Post both reside on article pages. The articles are complete summaries of the video. There have been well over 100,000 views of the series article pages. There were many views on the Huffington Post although those numbers are not available.
Far beyond the viewership were the over 1 million impressions of the program and the PubMatic name via social, banners, email and retargeting.
Landing Page: https://www.beet.tv/category/programmatic-from-the-sell-side-a-video-series-from-dmexco-pres ented-by-pubmatic
Interviewees: Page 3
Visual Elements: Pages 4 – 6
Videos & Syndication: Pages 7 – 16
Tweets & Retweets: Pages 17 – 19
2 Interviewees:
Sara Badler, Director, Programmatic Advertising, NYT Jeff Sutton, VP, Ad Technology & Programmatic Strategies, Advance Local Jim Norton, Chief Business Officer, President, Revenue, Conde Nast Jeff Hirsch, CMO, PubMatic Mike Smith, SVP, Revenue Platforms & Operations, Hearst Magazines Digital Media Rob Norman, Chief Digital Officer, GroupM Rajeev Goel, Co-Founder & CEO, PubMatic Dominique Delport, Global MD, Havas Group Tim Mahlman, President, Ad Platforms, Oath Sir Martin Sorrell, CEO, WPP Wenda Harris Millard, Vice Chairman, MediaLink Bill Swanson, VP, EMEA, PubMatic Tim Elkington, Chief Digital Officer, IAB UK Tim Sims, SVP, Inventory Partnerships, The Trade Desk Alex Wellen, Chief Product Officer, CNN Jon Suarez-Davis, Chief Strategy Officer, Salesforce Marketing Cloud Danny Spears, Programmatic Director, The Guardian Frances Ralston-Good, CEO, Hearts & Science Eric Duerr, CMO, Rocket Fuel Judith Hammerman, SVP, Data & Programmatic Solutions, Time Inc. Fredrik Strauss, Head of Programming, MittMedia Peter Brodersen, Programmatic Manager, Hemnet Service, HNS AB
3 Visual Elements:
Pre-Roll:
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Banners (as seen on Beet.TV):
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6 Videos & Syndication:
Video 1: Headline: New York Times’ Sara Badler: Taking The Direct Programmatic Sales Route With Few SSP’s Beet.TV: https://www.beet.tv/2017/09/sara-badler.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-new-york-times-sara-badler-taking-the-direct_us_59a eca54e4b0d0c16bb527d1 LinkedIn (MaxAxion): https://www.linkedin.com/feed/update/urn:li:activity:6312909920970903552 YouTube (Beet.TV): https://www.youtube.com/watch?v=yDDgTdA7Jns Facebook (Criteo): https://www.facebook.com/GoCriteo/posts/1480651711987848 Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1942890402422011/ Reuters Insider: http://reut.rs/2vIZz5N
Video 2: Headline: Demand Source Diversity Yields More Than 100,000 Monthly Buyers: Advance Local’s Jeff Sutton Beet.TV: https://www.beet.tv/2017/09/jeff-sutton-2.html
Additional Syndication: YouTube (Beet.TV): https://www.youtube.com/watch?v=46TUNylE150 Huffington Post: http://www.huffingtonpost.com/entry/video-demand-source-diversity-yields-more-than-100000_u s_59aeca85e4b0c50640cd6220 Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1942891642421887/ Reuters Insider: http://reut.rs/2vIDQep
Video 3: Headline: Programmatic Now ‘A Much More Refined Way’ To Transact Media: Condé Nast’s Jim Norton Beet.TV: https://www.beet.tv/2017/09/jim-norton-2.html
7 Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-programmatic-now-a-much-more-refined-way-to_us_ 59aecabde4b0bef3378cdb7e YouTube (Beet.TV): https://www.youtube.com/watch?v=VbnDHMyKwsA Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1942888602422191/ Reuters Insider: http://reut.rs/2vJ1x6w
Video 4: Headline: Digital Transparency Is About Understanding And Control: PubMatic’s Jeff Hirsch Beet.TV: https://www.beet.tv/2017/09/jeff-hirsch.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-digital-transparency-is-about-understanding_us_59b 6ad91e4b0e4419674c365 YouTube (PubMatic): https://www.youtube.com/watch?v=fmdJtIyiJJg YouTube (Beet.TV): https://www.youtube.com/watch?v=t8alTgK2uhs Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1942888325755552/ Reuters Insider: http://reut.rs/2wMl3i7
Video 5: Headline: Digital Transparency A Multidimensional Subject Of Debate And Reform Initiatives: Hearst’s Mike Smith Beet.TV: https://www.beet.tv/2017/09/michael-smith.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-digital-transparency-a-multidimensional-subject_us_5 9b6ae6ae4b0e1d937790405 YouTube (Beet.TV): https://www.beet.tv/2017/09/michael-smith.html Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1942888375755547/ Reuters Insider: http://reut.rs/2wMl0Tt
Video 6: Headline: Transparency Focus Has Moved To Fraud, GroupM’s Norman Says Beet.TV: https://www.beet.tv/2017/09/17dmexgroupmnorman.html
Additional Syndication: 8 Huffington Post: https://www.huffingtonpost.com/entry/video-transparency-focus-has-moved-to-fraud-groupms_u s_59ba0be6e4b06b71800c36c4 YouTube: https://www.youtube.com/watch?v=yLcfPGSIHKs One Page News: http://www.onenewspage.com/video/20170911/8868821/Transparency-Focus-Has-Moved-To-F raud-GroupM.htm
Video 7: Headline: The Future Of Programmatic ‘Really Lies With Brand Advertising”: PubMatic’s Rajeev Goel Beet.TV: https://www.beet.tv/2017/09/rajeev-goel.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-the-future-of-programmatic-really-lies-with_us_59ba0 c77e4b06b71800c36c9 YouTube (Beet.TV): https://www.youtube.com/watch?v=mWpSzOZuiEU YouTube (PubMatic): https://www.youtube.com/watch?v=3zgylZlbXsk AOL: https://www.aol.com/video/view/the-future-of-programmatic-really-lies-with-brand-advertising-pu bmatic-s-rajeev-goel/59b85e899e451049f8771f98/ Twitter (@FiveFifty): https://twitter.com/FiveFifty/status/908040665316999168 LinkedIn (PubMatic): https://www.linkedin.com/feed/update/urn:li:activity:6315971413077561344 Facebook (PubMatic): https://www.facebook.com/PubMatic/posts/1672751399416302 Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1944723858905332/ Reuters Insider: http://reut.rs/2wXFo45
Video 8: Headline: Because DSP’s Aren’t Neutral, Havas Built Its Own Transparent Tower: Global MD Dominique Delport Beet.TV: https://www.beet.tv/2017/09/dominique-delport-3.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-because-dsps-arent-neutral-havas-built-its_us_59ba 0cdae4b06b71800c36cc LinkedIn (Havas Media Group): 9 https://www.linkedin.com/feed/update/urn:li:activity:6314056802447167489 YouTube (Beet.TV): https://www.youtube.com/watch?v=N_HeE059HJs Facebook (Dominique Delport): https://www.facebook.com/HavasDominiqueDelport/posts/848393758656850 AOL: https://www.aol.com/video/view/because-dsp-s-aren-t-neutral-havas-built-its-own-transparent-to wer-global-md-dominique-delport/59b9a37085eb426ac287c0e9/ Reuters Insider: http://reut.rs/2h4BCf3
Video 9: Headline: Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel Beet.TV: https://www.beet.tv/2017/09/17dmexcopubmaticgoel.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-brands-programmatic-spend-will-go-private_us_59bf e0a4e4b0390a1564df95 YouTube (Beet.TV): https://www.youtube.com/watch?v=ULTpcKwPSlQ AOL: https://www.aol.com/video/view/brands-programmatic-spend-will-go-private-pubmatic-ceo-goel/ 59babe8c9e451049f87c81a8/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1944723858905332/ Reuters Insider: http://reut.rs/2h63nnx
Video 10: Headline: Oath’s Mahlman Targets Mobile Video & Europe As Priorities Beet.TV: https://www.beet.tv/2017/09/17dmexcooathmahlman.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-oaths-mahlman-targets-mobile-video-europe_us_59b fe14de4b02c642e4a18c8 YouTube (Beet.TV): https://www.youtube.com/watch?v=iVqwj-2NYAA AOL: https://www.aol.com/video/view/oath-s-mahlmann-targets-mobile-video-and-europe-as-priorities/ 59bac26d83b51f398c64dfde/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1946540568723661/ Reuters Insider: http://reut.rs/2fbd9Id
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Video 11: Headline: WPP’s Sir Martin Sorrell: Lots Of Innuendo But Still No Facts About U.S. Agency Billing Allegations Beet.TV: https://www.beet.tv/2017/09/martin-sorrell-3.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-wpps-sir-martin-sorrell-lots-of-innuendo_us_59bc04d 3e4b0390a1564dcf9 More About Advertising: https://www.moreaboutadvertising.com/2017/09/sorrell-comes-out-fighting-for-wpps-media-agen cies/ YouTube (Beet.TV): https://www.youtube.com/watch?v=ccD0BGIkG7o AOL: https://www.aol.com/video/view/wpp-s-sir-martin-sorrell-lots-of-innuendo-but-still-no-facts-about- u-s-agency-billing-allegations/59bb6dd092fdde488f0265d9/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1951264684917916/ Reuters Insider: http://reut.rs/2fcNcbb
Video 12: Headline: MediaLink’s Millard Lauds ‘Leadership Position’ Of Facebook On Brand Safety Beet.TV: https://www.beet.tv/2017/09/wenda-millard-3.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-medialinks-millard-lauds-leadership-position_us_59bf e22fe4b06b71800c3bae LinkedIn (PubMatic): https://www.linkedin.com/feed/update/urn:li:activity:6316304319868207104 YouTube (Beet.TV): https://www.youtube.com/watch?v=f346xNvfn2g AOL: https://www.aol.com/video/view/medialink-s-millard-lauds-leadership-position-of-facebook-on-br and-safety/59be70f69e451049f87eab24/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1953062734738111/ Reuters Insider: http://reut.rs/2fdfh2f
Video 13:
11 Headline: Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says Beet.TV: https://www.beet.tv/2017/09/publishers-should-collaborate-to-regain-ad-control-pubmatics-swan son-says.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-publishers-should-collaborate-to-regain-ad_us_59c1f 368e4b082fd4205baff LinkedIn (PubMatic): https://www.linkedin.com/feed/update/urn:li:activity:6315623857973657600 Facebook (PubMatic): https://www.facebook.com/PubMatic/posts/1677525322272243 Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1951831151527936/ AOL: https://www.aol.com/video/view/publishers-should-collaborate-to-regain-ad-control-pubmatic-s-s wanson-says/59bff1351de5a122ebf6d65b/ YouTube (Beet.TV): https://www.youtube.com/watch?v=DLou-tz-VqU Reuters Insider: http://reut.rs/2fgnClE
Video 14: Headline: IAB UK’s Elkington Claims Progress On Transparency Beet.TV: https://www.beet.tv/2017/09/17dmexcoiabukelkington.html
Additional Syndication: Huffington Post: https://www.huffingtonpost.com/entry/video-iab-uks-elkington-claims-progress-on-transparency_ us_59c2a2d0e4b082fd4205bb94 YouTube (Beet.TV): https://www.youtube.com/watch?v=5hDQ6r5MOmg AOL: https://www.aol.com/video/view/iab-uk-s-elkington-claims-progress-on-transparency/59c25d2db 90afb54d32a28b8/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1957588804285504/ Reuters Insider: http://reut.rs/2fjtOJV
Video 15: Headline: The Trade Desk Switches On Connected TV Beet.TV: https://www.beet.tv/2017/09/the-trade-desks-sim-switches-on-to-connected-tv.html
12 Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-the-trade-desk-switches-on-connected-tv_us_59c41b d7e4b0f2df5e83acee YouTube (Beet.TV): http://www.huffingtonpost.com/entry/video-the-trade-desk-switches-on-connected-tv_us_59c41b d7e4b0f2df5e83acee AOL: https://www.aol.com/video/view/the-trade-desk-s-sim-switches-on-to-connected-tv/59c3e5e8b90 afb54d32c5303/ Reuters Insider: http://reut.rs/2xyjyUy
Video 16: Headline: CNN ‘More Relevant Than It’s Ever Been’: Chief Product Officer Alex Wellen Beet.TV: https://www.beet.tv/2017/09/alex-wellen.html
Additional Syndication: Huffington Post: https://www.huffingtonpost.com/entry/video-cnn-more-relevant-than-its-ever-been-chief_us_59c 51d32e4b08d66155041e0 AOL: https://www.aol.com/video/view/cnn-more-relevant-than-it-s-ever-been-chief-product-officer-alex -wellen/59c4f4bae0fa175fe038b6d6/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1957203310990720/ Reuters Insider: http://reut.rs/2xAoPLv
Video 17: Headline: How Salesforce DMP Helps Brands Find ‘The Next Best Customer’: Chief Strategy Officer Jon Suarez-Davis Beet.TV: https://www.beet.tv/2017/09/suarez-davis.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-how-salesforce-dmp-helps-brands-find-the-next_us_ 59c91ac7e4b0f2df5e83b026 AOL: https://www.aol.com/video/view/how-salesforce-dmp-helps-brands-find-the-next-best-customer- chief-strategy-officer-jon-suarez-davis/59c7a6b1e0fa175fe03ab941/ Reuters Insider: http://reut.rs/2fpyX2X 13
Video 18: Headline: Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech Beet.TV: https://www.beet.tv/2017/09/17dmexcoguardianspears.html
Additional Syndication: Huffington Post: https://www.huffingtonpost.com/entry/video-guardians-spears-urges-publishers-to-take_us_59c 9115ae4b08d6615504459 YouTube (Beet.TV): https://www.youtube.com/watch?v=rz478VcLqdM AOL: https://www.aol.com/video/view/guardian-s-spears-urges-publishers-to-take-control-back-from-a d-tech/59c863e6b90afb54d32fe36a/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1961346587243059/ Reuters Insider: http://reut.rs/2xF4hRQ
Video 19: Headline: Inventory Concerns Cause Tension Between Context And Audience: Hearts & Science’s Ralston-Good Beet.TV: https://www.beet.tv/2017/09/ralston-good.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-inventory-concerns-cause-tension-between-context_ us_59caaba1e4b040d6ee082714 Facebook (Hearts & Science): https://www.facebook.com/heartsandscience/posts/471136356591286 YouTube (Beet.TV): https://www.youtube.com/watch?v=-ryOSSCGR68 Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1963362713708113/ Reuters Insider: http://reut.rs/2fLzVXx
Video 20: Headline: Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says Beet.TV: https://www.beet.tv/2017/09/brands-agencies-will-fight-over-data-rocket-fuels-duerr-says.html
14 Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-brands-agencies-will-fight-over-data-rocket_us_59d2 b377e4b092b22a8e38e5 YouTube (Beet.TV): https://www.youtube.com/watch?v=PKqjxxm3xzI LinkedIn (PubMatic): https://www.linkedin.com/feed/update/urn:li:activity:6319643413641854976 Facebook (Rocket Fuel Inc.): https://www.facebook.com/rocketfuelinc/posts/1831571336871031 AOL: https://www.aol.com/video/view/brands-and-agencies-will-fight-over-data-rocket-fuel-s-duerr-say s/59d2c6f746bd1e374b59258f/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1966820086695709/ Reuters Insider: http://reut.rs/2fM4nAM
Video 21: Headline: Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens Beet.TV: https://www.beet.tv/2017/09/judith-hammerman.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-time-incs-judith-hammerman-on-transparent_us_59d 2b3a5e4b092b22a8e38e6 YouTube (Beet.TV): https://www.youtube.com/watch?v=JR1N5g4lw3E AOL: https://www.aol.com/video/view/time-inc-s-judith-hammerman-on-transparent-metrics-and-walle d-gardens/59d2c6f71de5a15ba3c4e687/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1966819916695726/ Reuters Insider: http://reut.rs/2fM4pbS
Video 22: Headline: MittMedia’s Fredrik Strauss On Solving Viewability And The Value Of Multiple Partners Beet.TV: https://www.beet.tv/2017/10/fredrik-strauss.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-mittmedias-fredrik-strauss-on-solving-viewability_us_ 59d2b3d2e4b043b4fb095bbf LinkedIn (PubMatic): https://www.linkedin.com/feed/update/urn:li:activity:6320715193722769408 Facebook (PubMatic): https://www.facebook.com/PubMatic/posts/1690691660955609 15 YouTube (Beet.TV): https://www.youtube.com/watch?v=9vPtPpaQ9qA AOL: https://www.aol.com/video/view/mittmedia-s-fredrik-strauss-on-solving-viewability-and-the-value- of-multiple-partners/59d2c6f755935e36c0bd6c7a/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1970594392984945/ Reuters Insider: http://reut.rs/2fJIxhe
Video 23: Headline: 100% Digital Ad Viewability ‘Very Hard To Deliver,’ Says Hemnet Service’s Peter Brodersen Beet.TV: https://www.beet.tv/2017/10/peter-brodersen.html
Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-100-digital-ad-viewability-very-hard-to-deliver_us_59 d2b3fbe4b043b4fb095bc0 YouTube (Beet.TV): https://www.youtube.com/watch?v=nelmjy6kDSk AOL: https://www.aol.com/video/view/100-digital-ad-viewability-very-hard-to-deliver-says-hemnet-serv ice-s-peter-brodersen/59d2c6f7e8262b3786bbfc45/ Facebook (Beet.TV): https://www.facebook.com/beetmedia/videos/1970601576317560/ Reuters Insider: http://reut.rs/2fL39pp
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