Hollywood, Health & Society Hollywood, Health & Society is a program at the USC Annenberg Norman Lear Center that provides entertainment industry professionals with accurate and timely information for health storylines through for expert consultations and briefings, panel discussions and online tip sheets. Funded by the Centers for Disease Control and Prevention, The Bill & Melinda Gates Foundation, the National Institutes l of Health, the Office of National Drug Control Policy, The California Endowment, the Health e H Resources and Services Administration’s Division of Transplantation and the Agency for Healthcare in e Research and Quality, the program recognizes the profound impact that entertainment media have on t a individual behavior and works to encourage accurate health messages in TV, film and new media. For n l information, please visit www.usc.edu/hhs. e th e S A h T w The Norman Lear Center The Norman Lear Center is a multidisciplinary research and public policy center studying and shaping the impact of entertainment and media on society. From its base in the USC Annenberg School for a Communication & Journalism, the Lear Center builds bridges between faculty who study aspects of entertainment, media and culture. Beyond campus, it bridges the gap between the entertainment r industry and academia, and between them and the public. For more information, please visit www.learcenter.org. d

USC Annenberg School for Communication & Journalism s Located in Los Angeles at the University of Southern California, the USC Annenberg School for Communication & Journalism is among the nation’s leading institutions devoted to the study of journalism and communication, and their impact on politics, culture and society. With an enrollment of more than 1,900 graduate and undergraduate students, USC Annenberg offers Bachelor’s, Master’s L and doctoral degrees in journalism, communication, public diplomacy and public relations. For more o information, please visit www.annenberg.usc.edu. s A The Centers for Disease Control and Prevention The Centers for Disease Control and Prevention is recognized as the leading federal agency for n protecting the health and safety of people at home and abroad, providing credible information to g enhance health decisions and promoting health through strong partnerships. For more information, e please visit www.cdc.gov. l es , C A | Se 010 ptember 22, 2

Awards Ceremony & Panel Writers Guild of America, West The Sentinel for Health Awards recognize the exemplary Primetime Minor Storyline Staff Jeffrey Cole Doe Mayer achievements of television storylines that inform, educate and 2004 “Heartbeats and Deadbeats,” Strong Medicine Director, Center for the Digital Future, USC Mary Pickford Chair/Professor of Film & Video Production, USC School of Cinematic Arts motivate viewers to make choices for healthier and safer lives. 2005 “Leaps of Faith,” 7th Heaven Martin Kaplan, PhD, Program Executive Jorge Daboub Sandra de Castro Buffington, MPH, Director For millions of loyal viewers, television dramas and comedies 2006 “BRCA – Breast Cancer Risks,” ER VP, Marketing & Bus. Development, Univision Mike Miller Kathy Le Backes, MPH, Project Manager Senior Science Writer, Office of Media Relations, provide both entertainment and information about disease, Bruce Evans 2007 “Oh, the Guilt,” Grey’s Anatomy Courtenay Singer, MPH, National Cancer Institute Senior VP, Drama Programming, NBC injury and disability. A compelling storyline that demonstrates 2008 “In Which Addison Finds a Showerhead,” Project Manager for Global Health risky behavior and consequences, or shows how to avoid risk, can Sheena Nahm, PhD, MPH Research Specialist Entertainment Donna Mitroff Private Practice President, Mitroff & Associates benefit millions of viewers and their loved ones. Armine Kourouyan, MPH, Project Coordinator Sir Richard Feachem 2009 “Old Times,” ER Chris Dzialo, PhD candidate, Director, UCSF Global Health Group Thom Mount Each entry is screened by Hollywood, Health & Society staff Transmedia Outreach Specialist CEO, Reliant Pictures Corporation Jonathan Fielding for eligibility. Qualifying entries are evaluated in two rounds of Primetime Comedy Allison Curry, Administrative Assistant 2004 “No More Wire Hangers,” One on One Director of Public Health, L.A. County Stephen Ostroff judging. In the first round of judging, each storyline is reviewed Interns Department of Health Services Dir., Pennsylvania State Bureau of Epidemiology for accuracy by a panel of topic experts who take the following 2005 “Prescription for Trouble,” George Lopez Mary Lou Fulton James Redford 2006 “The Kidney Stays in the Picture,”George Lopez Reilly Dowd Courtney Kashiwagi into consideration: Program Officer for Communications & Media, President, James Redford Institute for Transplant Amanda Fine Jean Sun • How the health problem can be prevented 2007 “My Friend With Money,” Scrubs California Endowment Awareness Agus Galmarini Minh Tran • How a character’s choices affect his/her health or safety 2008 “Lynette’s Cancer,” Desperate Housewives Ricky Hang Shira Yomtoubian Irwin “Sonny” Fox Michael Roberts • What causes the health problem and how it impacts the 2009 “You’re Gonna Love Tomorrow,” Desperate Research Team Senior VP., Sonny Fox Consultants Executive VP, Current Programming, The CW lives and relationships of characters Housewives Stephen Kory Friedman Marcy Ross • Common myths about the health issue Diego Castenada, PhD student, UC Berkeley General Manager, mtvU Executive VP, Current Programming, Fox • Which characters are at greatest risk for the health Telenovela Pietra Check, MPH, CDC problem 2005 “Graciela Refuses to Have Cancer,” Donna Garland Miguel Sabido Michael Cody, PhD, USC Associate Director for Communication, CDC Writer/Producer/Professor • Professional standards and practices observed by health Anita, no te Rajes Laurel Felt, PhD student, USC care providers 2006 “Don Pedro’s Diabetes,” Amarte Así Tilly Gurman, DrPh, George Washington Mary Ganikos Michael Taylor Chief, Education Branch, Transplant Div, HRSA Chair, Film & Television Production, USC 2007 “Con Dominio Total,” Así es la Vida University Finalists from the first round of judging are reviewed by a panel Grace C. Huang, PhD student, MPH, USC School of Cinematic Arts 2008 “Construction Safety Storyline,” Pecados Ajenos Sylvia Gold of invited experts from public health, academic, advocacy and Ricky Hang, MPH, USC Former Senior VP, ICM Carol Trussell entertainment organizations. The entries are evaluated on the Aron Munson, MPH student, USC Producer Children’s Programming Jodi Gusek following criteria: Angie D. Otiniano, PhD student, UCLA 2008 “The Vision,”Lincoln Heights May Kennedy, PhD, Virginia Commonwealth Senior VP, Corporate Research, Gemstar - TV Thomas Valente • Potential benefit to the viewing audience 2009 “Coming Home: Military Families Cope with University Guide International, Inc. Director, MPH Program, USC Keck School of • Entertainment value Medicine Change,” produced by Sesame Street in association Heather J. Hether, PhD, USC Herb Hamsher Pamela Marcus, PhD, National Cancer Institute President, TAO, Inc. John Wells, Co-Chair with Worldwide Pants Inc. Previous Recipients Meghan Moran, PhD student, USC President, Writers Guild of America, West Sheila T. Murphy, PhD, USC Mark Horton Global Health Storyline Janet Okamoto, PhD student, MPH, USC Director, CA Department of Public Health Faye Wong Past Pres., APHA / Branch Chief, CDC Div. of Daytime Drama 2009 “Retro,” Law & Order: Special Victims Unit Elizabeth Turf, PhD, Virginia Commonwealth Richard Jackson Cancer Prevention and Control 2000 “Viki’s Breast Cancer,” One Life to Live University UCLA School of Public Health, Prof. & Chair Research on Television Viewers Thomas Valente, PhD, USC 2001 “Raul’s Diabetes,” The Young and The Restless Donna Kanter Advisory Board **********Ex-officio members********** 2002 “Tony’s HIV,” The Bold and The Beautiful Key findings from the 2005 Porter Novelli HealthStyles Owner, The Kanter Company, Inc 2003 “Neil’s Alcoholism,” The Young and The Restless surveys reveal that more than half of regular primetime Jeffrey Koplan Sandra de Castro Buffington Larry Adelman Director, Hollywood, Health & Society 2004 “Lily and Kevin: The Danger Within,” Dir., Global Health Institute, Emory University drama/comedy viewers learned something about a health Series Executive Producer & Co-Director of Martin Kaplan The Young and The Restless issue or disease from a TV show. Nearly two-thirds of California Newsreel Norman Lear Norman Lear Chair in Entertainment, Media African American and Hispanic regular viewers reported Producer/Philanthropist 2005 “Autism Spectrum Disorder Storyline,” All My Children Michelle Alban and Society, USC Annenberg; Director, The 2006 “Lucinda’s Breast Cancer,” As The World Turns learning something new. Nearly one-third of regular Director, Community Connections, Telemundo Heinz-Josef Lenz Norman Lear Center 2007 “Patrick’s HIV Scare,” General Hospital viewers took one or more actions as a result of a TV health Network Group Scientific Director, Cancer Genetics, USC Norris Cancer Center Ernest J. Wilson III 2009 “Carly’s Alcohol Story,” As The World Turns storyline, with African Americans and Hispanics reporting Neal Baer, Co-Chair Dean, USC Annenberg School action more often than Whites and women viewers Executive Producer, Law & Order: SVU Debra Lieberman Pioneer for Health reporting action more often than men. Discussion is the Dir., Health Games Research, UC Santa Barbara Vicki Freimuth Lourdes Baezconde-Garbanati Professor, University of Georgia 2002 “Bert’s Pap Smear,” Guiding Light/Agnes Nixon most common response to TV storylines, but viewers also Assistant Professor, USC Keck School of Aliza Lifshitz Claudia Parvanta report that they did something or told someone else to do Medicine Internist, Cedars Sinai Medical Center / Medical Professor, University of the Sciences in Primetime Drama something to prevent a problem, called a hotline number, correspondent, Univision 2004 “Choice,” Law & Order: Special Victims Unit Diana Bontá, Philadelphia or visited a doctor or a clinic. These findings are part of an VP of Public Affairs, Kaiser Permanente Judith Light 2005 “Volcano,” Without A Trace ongoing study conducted by CDC and USC to evaluate Stage & Screen Actress / Producer Victoria Riskin Past President, WGA, West 2006 “Harvest,” Numb3rs Russ Brown the impact of TV health storylines on viewers through Executive VP, Marvel Enterprises, Inc. Barbara Masters 2007 “I Think We Should Have Sex,”Friday Night Lights the Porter Novelli HealthStyles surveys. Summaries Public Policy Director, The California Vicki Beck Director emerita, Hollywood, Health & Society are available at: http://www.cdc.gov/healthmarketing/ Joseph Cerrell Endowment 2008 “Walt’s Lung Cancer,” Breaking Bad Director, Europe Office, Foundation Relations, 2009 “Old Times,” ER entertainment_education/healthstyles_survey.htm. The Bill and Melinda Gates Foundation Awards Finalists Awards Finalists

Primetime Drama Global Health Storyline “Claudia Joy’s Diabetes,” Army Wives (Lifetime) Children’s Programming Telenovela “Witness,” Law & Order: Special Victims Unit Writers: Karen Maser, Rebecca Dameron, T.D. Mitchell, (NBC) Elizabeth Jacobs Writers: Dawn DeNoon, Christine M. Torres Judges’ Comments: “This was very well “Families Stand Together,” Sesame Workshop “Larissa’s Baby,” El Cartel 2 Judges’ Comments: done. The health (PBS Primetime Special) (Caracol TV) “Excellent use of global information was Writer: Chrissy Ferraro Writer: Jorg Hiller issue portrayed in accurate and a true story about violence reflection of the real life Judges’ Comments: Judges’ Comments: against women … challenges people face “Loved the emphasis “The importance of folic Empowering message when first diagnosed on the teamwork acid and the potential to take action … A with Type 2 Diabetes. of the family unit risks of not taking thorough look at a … A great combination of preventative health messages and and the blessings of it are powerfully developing (sic) world emotional engagement. It covered signs, tests, management, family intimacy that presented … Very problem in a dramatic context without making it look like and stages of denial, role conflicts and benefits of management. can be discovered well done … It is a exploitation … Amazing topic. I thought it was handled very Made the issue more personally relevant.” during difficult compelling presentation well, and nicely told. Does more show than tell. Incredibly financial times … and the pregnant compelling story … Excellent portrayal of a public policy and “How Insensitive,” Grey’s Anatomy (ABC) Very inspiring for families … Heartwarming stories of [character] helps the viewers see themselves in her position health issue.” Writer: Bill Harper four families bound by love to hold each other together … … Strongly reinforced the need for folic acid, giving a push Interesting, fun, and evocative … A very timely issue—what consistently by more than one source … The information was Judges’ Comments: a wonderful show to help people shift their perception— accurate and very compelling.” Primetime Minor Storyline “This was outstanding whether they are employed or not. A great mix of anecdotal … This episode on and direct information.” obesity, and how we “To Give You Folic Acid Is To Love You,” Perro Amor “Triangles,” Private Practice as a society treat the (Telemundo) (ABC) morbidly obese is a “When Families Grieve,” Sesame Workshop Writers: Roberto Stopello, Juana Uribe Writer: Steve Blackman compelling theme … (PBS Primetime Special) The politically correct Writer: Chrissy Ferraro Judges’ Comments: Judges’ Comments: language vs. what “Happy to see the “Did a good job of people really think and say [about obesity] was well-expressed Judges’ Comments: portrayal of an active describing symptoms … Each future storyline should follow this format for clarity “Excellent handling of father figure … of schizophrenia and … Episode was very clear and real.” the issue … Recognized The mention of folic the need for early the impermanence of acid captures your intervention … A subtle and informative “Hammered,” Law & Order: Special Victims Unit (NBC) the notion of death attention. The viewer is Writer: Dawn DeNoon to children … An engaged and indirectly view of the line excellent show for encouraged to learn between a child’s Judges’ Comments: children and adults more or do their own research into the ‘why’ and importance fantasy friend and schizophrenia. Good illustration of the “Overall, very accurate … Well constructed of folic acid … Having the father introduce the folic acid was pain a child also experiences … Good reference of family health messages and a segments that appeal to both adults and children … Very a creative tactic and [creates a] positive role model for Latino history of mental health … Raised important concerns: good portrayal of high thoughtful and powerful. Emphasizes expressing your males.” importance of hereditary factors/family history, honesty functioning alcoholics feelings, which is most helpful. Katie Couric was wonderful between partners about family history, and common myths … The episode clearly and made it real ... Wonderful that the idea of grief ‘coming about dealing with a mental patient.” and accurately depicted in waves’ was reinforced. This surpassed my expectations.” the mental, physical, and psychological effects of alcoholism. This was a very well-constructed piece … Great episode – a lot of time devoted was devoted to the issues … Twist on issue creating compassionate understanding needed in dealing with the issue of alcoholism. Important topic.” Round One Judges Russell A. Bennett, MBA, CHIE, Awards Ceremony Partner Organizations: United Healthcare Centers for Disease Control and Rudy Murray, Mayra Suarez, MA, Martin Kaplan, PhD Writers Guild of America, West Prevention: Washington Regional Transplant Community Kaiser Permanente Southern California Lear Center founding director Margaret Bell Adamo, RHIT, CTR, Los Angeles, California Aimee A. Alexander, MS, CGC Sentinel Awards Group Martin Kaplan, a former associate Lawrence Barker, PhD National Cancer Institute dean of the USC Annenberg Tanya Remer Altmann, MD, FAAP, September 22, 2010 Stephanie Bernard, PhD School, is the Norman Lear Letia A. Boseman, MPH, CHES Community Pediatric Medical Group Renee Brown-Bryant, MSW, CDC John T. Brooks, MD Linda K. Cheatham, Daniel P. Chapman, PhD, MSc, CDC professor of entertainment, media Jennifer Brown Washington Regional Transplant Community Joy Demas, Health Resources and Services and society. A summa cum laude Welcome Renee Brown Jennifer Crawford, PhD, Administration, Division of Transplantation graduate of Harvard in molecular Neal Baer, MD Renee Brown-Bryant, MSW National Cancer Institute Alan Dowell, CDC biology, a Marshall Scholar in Executive Producer, Law & Order: SVU Kelly Brumbaugh, MPH, CHES Brenda K. Edwards, PhD, Mary Ganikos, PhD, Health Resources English at Cambridge University, and a Stanford National Cancer Institute and Services Administration, Division of Pamela Bryant, MS PhD in modern thought and literature, he was Vice Daniel P. Chapman, PhD, MSc Aleea Farrakh, National Cancer Institute Transplantation Introductory Remarks Linda L. Dahlberg, PhD Rhonda M. Griffin, Belsie Gonzalez, MPH, CDC President Walter Mondale’s chief speechwriter and Martin Kaplan, PhD Veronica Davison, MA Washington Regional Transplant Community Elizabeth Lee Greene, CDC deputy presidential campaign manager. He has been Norman Lear Chair in Entertainment, Media Holly N. Dentz, MPH Jennifer Johnsen, MPH, Planned Parenthood Kathyrn Harben, CDC a Disney Studios vice president of motion picture and Society, USC Annenberg School for Alan D. Dowell Jennifer K. Loukissas, MPP, Michael Miller, MPH, production, a film and television writer and producer, National Cancer Institute National Cancer Institute Communication & Journalism Kristina Ernst, RN, CDE and a radio host, print columnist and blogger. Marissa Esser, MPH Gwen Moulton, National Cancer Institute John O’Connor, MS, CDC Director, The Norman Lear Center Cherie D. Gray, MA Saloni Nayar, MPH, National Cancer Institute H. Amy Rowland, MSc, CDC Ridgely Fisk Green, PhD, MMSc Monstine Nshom, MPH, Planned Parenthood Caren Spruch, MSW, Planned Parenthood Sandra de Castro Buffington, Sandra de Castro Buffington, MPH Elizabeth Lee Greene Gwenn Schurgin O’Keefe, MD, FAAP, Kymber N. Williams, MA, CDC Pediatrics Now Janis Winogradsky, MPH, CDC MPH Director, Hollywood, Health & Society Anna Grigoryan, MD, PhD, MSc Sandra de Castro Buffington, Gail Hayes, MS Christopher Page, Laura J. Zauderer, MPH, CHES, CDC USC Annenberg School for Communication & Richard C. Hunt, MD, FACEP Washington Regional Transplant Community director of Hollywood, Health Journalism’s Norman Lear Center Alison Pilsner, MPH, CPH, CHES, Special Thanks & Society (HH&S), leverages Tochukwu Igbo, JD Alan P. Janssen, MSPH National Cancer Institute the power of the entertainment Everett M. Rogers Award for Achievement Valerie R. Johnson, MPH, CHES Samantha Post, MPH, ABC Entertainment Television Group industry to improve health and National Cancer Institute Agency for Healthcare Research and Quality Jennie Johnston well being worldwide. Sandra is in Entertainment Education Jamila H. Jones, MPH Karen Shea, MSN, WHNP-BC, Neal Baer Martine P.A. Bouman, PhD Planned Parenthood The Bill & Melinda Gates Foundation known for her award-winning Laura Kenney Director, The Center Media & Health Nina Larsen, MSPH Jennifer Shu, MD, California Department of Health Services work in global health and social transformation. She Anniece Lee Children’s Medical Group, Atlanta, GA The California Endowment has nearly 30 years of experience working in global Sarah Lewis, MPH Elizabeth Talmont, MSN, Planned Parenthood CBS Entertainment leadership, health and entertainment education; 20 Sentinel for Health Awards Presentation and Brooke Hardison Wang, MPH, The CW Television Network Yong Liu, MS years were spent working internationally and five Elizabeth T. Luman, PhD National Cancer Institute Food+Lab Panel Discussion Fox Broadcasting Company in residence overseas. Earning seven international Martin Kaplan, Sandra de Castro Buffington and Reshma R. Mahendra, MPH Round Two Judges Gail McBride Fräbel Glass Art Studio advertising awards and numerous honors, she Awards Recipients Jeffrey McKenna, MS Frank N. Magid Associates Inc. coordinated the first international entertainment Shauna Mettee, MSN, MPH Primetime, Children’s Programming and Global Health Council education conference in the world. Ketna Mistry, MD Global Health Categories: Health Resources and Services Administration Jennifer Mitchell, MPH Annie Aft, Share the Beat / Redford Division of Transplantation Stephanie M. Neitzel, MA AnimAction Project: It’s a RAP! Los Angeles County Department Martine P.A. Bouman, PhD John O’Connor, MS Tippy Bushkin, Imaginal Media of Health Services Martine Bouman is founder and Ann O’Leary Lowell Cauffiel, Page 63 Productions Maggie Smith Photography director of the Center Media & Mirna Perez, MSW Tess Boley Cruz, PhD, MPH, NBC Entertainment Health in Gouda, Netherlands. USC Institute for Prevention Research National Cancer Institute Zina V. Peters, MPH Trained as a social scientist, Arleen Porcell-Pharr, MS, APR Deborah C. Glik, ScD, National Institutes of Health Christine E. Prue, MSPH, PhD UCLA School of Public Health Nielsen Entertainment she introduced the concept of H. Amy Rowland, MSc Donna Kanter, MA, The Kanter Company, Inc. Office of National Drug Control Policy entertainment education (EE) Elizabeth J. Rudin, MPA Kate McCallum, MA, Substance Abuse and Mental Health Services in the Netherlands and has been Stephanie L. Sturgis, MPH c3: Center for Conscious Creativity Administration a pioneer in the field of EE John Raatz, The Visioneering Group Take One Productions Jane Suen, DrPH, MS strategy since 1985. She has experience in designing, Julio Dicent Taillepierre, MS Michael Taylor, USC School of Cinematic Arts Telemundo Ethel V. Taylor, DVM, MPH United Nations developing, researching and conducting innovative EE Sabina Vyas, MPH, CHES Telenovela Category: United Nations Population Fund interventions on television and in new media. She is Sher’re Walton Paula Amezola, MPH, Univision an educator, author, a member of honor of the Dutch Anne G. Wheaton, PhD USC Institute for Prevention Research John Wells Society for Health Promotion and Prevention, and was Margaret Avila, RN/NP, MSN, MS, Writers Guild of America, West Kelly Wilkinson CEO of the first international entertainment education Janis Winogradsky, MPH Mt. St. Mary’s College Y-PEER Network conference held outside of the U.S.