Postscripts 4.2 (2008) 177–197 Postscripts ISSN (print) 1743-887x doi: 10.1558/post.v4i2.177 Postscripts ISSN (online) 1743-8888 Comic Book Karma: Visual Mythologies of the Hindu Modern J. BARTON SCOTT MONTANA STATE UNIVERSITY
[email protected] ABSTRACT Virgin Comics, a transnational corporation with offices in India and the USA, has tried to put its chosen medium—the comic book— to novel use. In 2006, Virgin (now Liquid Comics) began marketing titles that remobilize Hindu mythology for the global entertainment market. Paying particular attention to the series Devi (2006-), this article situates Virgin’s comics within several discursive and insti- tutional conjunctures. First, I trace how Virgin’s chief “visionaries” sought to “modernize” the Indian comic. By bringing the vocabular- ies of Nehruvian developmentalism to bear on this popular cultural form, Virgin signals that in post-liberalization India the aesthetic has outpaced the industrial as the byword of global modernity. Second, I consider Virgin’s attempt to render the comic book a fully fungible medium, that facilitates the development and exchange of intellec- tual property across entertainment platforms. Newly dematerialized, Virgin’s ethereally cosmopolitan comics are nonetheless haunted by the material specificities of the postcolonial nation-state. Keywords: Hindu comic books; Contemporary India The important thing is this: to be able at any moment to sacrifice what we are for what we could become. Charles de Bros (epigraph to Devi no. 2, 6) © Equinox Publishing Ltd 2010, 1 Chelsea Manor Studios, Flood Street, London SW3 5SR 178 Comic Book Karma The comic book Devi tells the tale of Tara Mehta, a woman literally pos- sessed by tradition.