Laws of Growth special events Mental &

190 attendees joined us in Physical Sydney and Melbourne to hear Institute Director Prof. Byron Availability Sharp present the Laws of Growth. At these special events, Summits exclusive to our Australian Corporate Sponsors, Byron announced explained the scientific laws of that every modern We will host three Mental & marketer should know. We aim Physical Availability Summits to deliver these in Europe and exclusively for our Corporate North America soon. Sponsors in late 2020, early 2021. The summits, to be held in Sydney, London and New York, will showcase new research into Mental & Physical Availability presented by our Senior Marketing Scientists.

100,000

Ten years since publication, How Grow remains an international bestseller and in 2019 we celebrated the 100,000th copy sold – and that’s just the English version! How Brands Grow has been translated into Chinese, Czech, French, Japanese, Portuguese, Romanian, Russian, Turkish and Ukrainian, with further translations planned for 2020 and beyond.

11 new Corporate Award- Sponsors winning partnered We welcomed the following new Sponsors: Australian Unity, research GlaxoSmithKline, Google, Kao, KFC, Lactalis, LinkedIn Corporation, Publicis Media, Schweppes, Teva The Corporate Sponsorship Program Pharmaceuticals and Thinkbox. was honoured with an Innovations Coty and Suntory widened that Inspire award from the coverage of their sponsorship Association to Advance Collegiate with regional expansions. Schools of Business International (AACSB International). The AACSB International recognises institutions from around the world that are championing change in business education.

Industry Growth Initiative

Led by Industry Growth Professor Magda Nenycz-Thiel, the newly launched Industry Growth Growing Initiative applies discoveries about how industries grow to demand help companies develop an evidence-based approach to for research category expansion. Following the services launch of the first projects in 2019, the Initiative is open to a limited number of companies in 2020. Demand for our evidence-based We thank Mars Petcare Nutrition research services increased by for their generous endowment 59% in 2019, with over 90 projects to the Institute in funding the commissioned. Identifying and Industry Growth Professorship. Prioritising Category Entry Points was the most popular service, which helps brands to understand and grow Mental Availability.

Prof. Magda Nenycz-Thiel, Industry Growth Professor, and Sébastien Lion, Global Consumer and Market Insight VP, Mars Petcare Nutrition.

121 seminars

This year, Senior Marketing 57 articles in Scientists delivered 121 in-house presentations to our Sponsors in 26 countries. The most popular 38 journals topic for 2019 was Building Distinctive Assets. We continue to publish in A and A* ranked academic journals, including Journal of Service Research, European Journal of Marketing, Journal of Research, Journal of Business Research and Journal of Management.

3 advisory board meetings 1 PhD, All three of the Institute’s 5 masters advisory boards met in 2019 in Adelaide, London and New York. In recent years, there has been We celebrated Marketing a change in board composition Scientists who completed a with an increasing number masters or PhD. Their theses of CMOs and CEOs. This year contributed new knowledge on the boards asked the Institute physical availability, consumer to investigate setting up a behaviour, category entry points, consulting arm to help Sponsors advertising, media decision implement evidence-based making and more. marketing systems and reforms.

The 2019 European Advisory Board Meeting was held in London.

Advisory Boards The Institute is privileged to have three outstanding advisory boards, in Australasia, Europe and North America. Our boards provide strategic guidance and help us set a research agenda that matches industry needs.

Australasian Advisory Board

Prof. Malcolm Wright (Chair) - Massey University Lucie Austin - The Coca-Cola Company Suresh Balaji - HSBC Nick Hickford - George Weston Foods Tamara Howe - Kellogg Company Alex Lambrecht - Anheuser-Busch InBev Prof. Larry Lockshin - University of South Australia Prof. Bruce McColl - Ehrenberg-Bass Institute Prof. Ross McKinnon - Flinders University Nicole McMillan - Mars, Incorporated Prof. Sharyn Rundle-Thiele - Griffith University Karen Sterling-Levis – Advisory Board Member Prof. Marie Wilson - University of South Australia

European Advisory Board

Prof. Philip Stern (Chair) - University of Exeter Business School Matthew Barwell - Britvic Soft Drinks Leanne Cutts - HSBC Mark Evans - Direct Line Group Rolf Fallegger - Lindt & Sprüngli Merete Høberg - Ringnes Ani Kusurkar - FrieslandCampina Pierre Laubies - Advisory Board Member Johann Strobl - Raiffeisen Bank Gabi Trinkfass - Red Bull AJ van Triest - Fit Channel

North American Advisory Board

Prof. John Deighton (Guest Chair) - Harvard Business School Matias Bentel - Brown-Forman Francisco Crespo - The Coca-Cola Company Norman de Greve - CVS Health Berta de Pablos-Barbier - Mars, Incorporated Jane Ghosh - Ferrara Candy Company Jami Guthrie - McDonald’s Corporation Kelly Johnson - ESPN Lesya Lysyj - The Boston Beer Company Beth Rockwood - Turner Broadcasting System, Inc. Altaf Shamji - Bristol-Myers Squibb Jorn Socquet - Fluent Beverages Radha Subramanyam - CBS Corporation

The home of evidence-based marketing.

Director & Associate Directors

Prof. Byron Sharp Prof. John Dawes Prof. Rachel Kennedy Prof. Larry Lockshin Institute Director Associate Director Associate Director Associate Director (Operations) (Product Development) (Staff Development)

Prof. Jenni Elké Seretis Romaniuk Associate Director Associate Director (Commercial) (International)

Senior Marketing Scientists

Dr Zachary Anesbury Dr Virginia Beal Prof. Steve Bellman Prof. Svetlana Describing consumers’ Heightening effectiveness Using biometrics to Bogomolova buying and media of advertising planning, test video advertising Health marketing and consumption behaviour. execution and media and programs. consumer choices at choices. the point-of-purchase.

Prof. Johan Bruwer Will Caruso Dr Justin Cohen Dr Carl Driesener Cellar door: cornerstone Evaluating pack changes Special projects in Understanding buying of direct-to-consumer in the consumer China, wine business behaviour and embedding (DTC) marketing. packaged goods and . Laws of Growth. market.

Dr Steven Dunn Dr Margaret Faulkner Dr Kesten Green Dr Nicole Hartnett Understanding how Understanding brand Better forecasting How advertising product categories management and for better decisions. creative execution grow and decline. marketing effectiveness, affects . primarily for nonprofits.

A/Prof. Richard Lee A/Prof. Armando Prof. Bruce McColl Aaron Michelon Ethnic and international Maria Corsi Industry Professor Understanding the marketing within an Understanding effectiveness of Asian context. decision-making multi-media advertising. pathways for wine, spirits and food.

Prof. Magda Dr Cathy Nguyen Dr Bill Page Peilin Phua Nenycz-Thiel Dual-branding and Understanding shopper Understanding sales and Industry Growth co-advertising behaviour and inter- Professor effectiveness. generational influence. when advertising stops.

A/Prof. Anne Sharp Dr Arry Tanusondjaja Dr Giang Trinh Kelly Vaughan Sustainable marketing Portfolio management: Modelling changes Advertising and and initiatives for how each product in buyer purchasing media planning for improved environmental contributes to behaviour. brand growth. behaviours. brand growth.

Kirsten Victory Ella Ward Understanding new How to brand product product performance variants using across categories. Distinctive Assets.

Marketing Scientists & Academics

Alicia Barker Vivien Chanana Shamim Chowdhury Callum Davies Understanding how Teaching Innovation Understanding Analysing and small brands grow. and Quality Leader and predicting how identifying patterns brands decline. of behaviour for music consumers.

Sahar Faghidno Alicia Grasby Emily Gray Anna Gregoric How disruptions to Commercial Research Understanding the How to interpret Mental and Physical Associate effectiveness of brand image scores. Availability affect testing in advertising. consumer behaviour.

Ava Huang Tayla Jeffery Hei Tong Lau Chris Miari Understanding Benchmarking Enhancing the The effect of Physical Availability in branding practices wellbeing of elderly advertising on the luxury category. in the Australian consumers through Mental Availability. wine industry. food cues.

Shreya Narsey Monica Orlovic Rashid Saeed Dr Lara Stocchi Understanding Understanding Understanding change Senior Lecturer and measuring the buyer behaviour in consumer behaviour impact of Physical and advertising. over time. Availability on sales.

Danielle Talbot David Thorpe Quin Tran Dr Song Yang Understanding the Understanding Physical Lecturer Dynamics of consumer effectiveness of outdoor Availability in services values in Asia. advertising strategies. and across channels.

Research Assistants

Adriana Luca Cimmino Imogen Lee Aki Maedomari Athinodorou Research Assistant Research Assistant Research Assistant Research Assistant

Chandler Meakins Danae Underwood Jarod Walter Holly Wood Research Assistant Research Assistant Research Assistant Research Assistant

Commercial, Marketing & Admin

Jasmine Belford Mandy Corrie Dr Nick Danenberg Toni Gallos Administration & Special Projects Officer Manager: Special Coordinator: Corporate Marketing Assistant Projects Sponsorship Program

Liz Gunner Erin Kuppen Jennifer Lawler Dawn LeCornu Commercial Manager Team Leader: Corporate Sponsor School Manager Academic Services Officer

Alyssa McKellar Meg Mignone Jeremy Mooy Tom Oliver Executive Commercial Institute Administrator Information Technology Academic Services Assistant Officer Officer

René Peters Victoria Portman Merri Rivett Mel Searle Corporate Sponsor Project Officer: Marketing Officer Corporate Sponsor Officer Marketing & Events Officer

Janelle Taylor Paul Tong Joy Wang Kirsty Willis Project Officer Administrator & Accountant Manager: Resources Officer

Ehrenberg-Bass Institute University of South Australia City West Campus Level 4, Yungondi Building 70 North Terrace Adelaide, SA 5000 Australia

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