Katerina Todorova Massimo Vignelli

Po ster Design Katerina Todorova Massimo Vignelli Massimo Vignelli Massimo Vignelli was a celebrated After leaving Unimark International, the twentieth century versatile Italian graphic designer founded Vignelli Associates, through and industrial designer. He worked in which he has worked with clients such as IBM, several domains of designing including Bloomingdales, and Knoll package design, furniture design, In addition to art direction, Vignelli also penned a showroom design and warehouse design. book, titled Vignelli: From A to Z. The book details Vignelli’s ideas and vision with regard to graphic Vignelli started his professional career in Design designing in the form of essays. when he studied architecture at the Politecnico di Milano and the Universita di Architettura in In 2009, Vignelli launched a free e-book, The Venice. He has worked in many different Design Vignelli Canon,with the aim of passing on his fields, including interior, graphic, environmental, legacy and treasure of knowledge on designing to furniture, and product Design. In 1966 he moved young designers. Massimo Vignelli died on May to New York to lead the New York branch of 27, 2014, after a long period of illness. Unimark International. wim crouwel www wwwwwww wim crouwel Willem (or Wim) Hendrik Crouwel was born He feels that in our world today, we are constantly in 1928 in Groningen, The Netherlands. He bombarded by communication and media, so that it’s originally studied painting at the Gronigen extra important for a designer’s message to be clear Academy of Art and had focused on and simple. expressionist works, but after creating his first exhibition poster in 1952, he became more and With a career that spans over 60 years, Crouwel is more influenced by the Swiss International celebrated as one of the leading designers of the 20th Style, which emphasized cleanliness, century. He is most well known for his work at the readability and objectivity. design studio he co-founded, Total Design, now Total For Crouwel a designer is one who solves Identity, his posters for the Stedelijk Museum in problems or reaches towards a goal in an Amterdam, and for designing grid-centric typefaces objective manner, using research and analysis New Alphabet, Gridnik and Fodor to approach a problem. In this process, the designer has to determine how to simplify both the message and the way it’s presented to the audience or client. saul bass saul bass Saul Bass was an American graphic designer In 1954, Bass finally had his big break as he was of the twentieth-century. He largely designed offered a job by the filmmaker, Otto Preminger, to motion picture title sequences, corporate design a poster for Carmen Jones. His work left a logos and movie posters. remarkable impression on Preminger, who availed his expertise yet again for his film’s title sequence. Saul Bass was born on May 8, 1920, in With the opportunity, came the realization that the Bronx, New York, in the household of title sequence can not only be served as mere static Eastern European Jewish immigrants. He credits but it can enhance the watching experience of attended the James Monroe High School the audience. After his debut work in the Hollywood, from where he earned his graduation. Upon he worked for several reputable production houses. completion of his studies, he worked as a In 1955, he produced title sequence for The Seven freelancer for several advertising companies Year Itch. However, he did not earn his reputation and agencies, including the illustrious in the Hollywood until he made his contribution to Warner Bros. He moved to Los Angeles, Preminger’s The Man with the Golden Arm. where he pursued graphic designing as a commercial artist. Bass regarded title sequence designing as an art with its unique purposes. His creation was based on the philosophy of enlightening the audience about the subject of the film and invoking their emotions accordingly. neville brody neville brody Neville Brody is an eminent name among the Despite the threat of being expelled he continued twentieth century English graphic designers. to explore the new boundaries in graphic design. His versatility extends to art direction and Therefore, his first-year thesis focused on the subject typography as well. of comparison between Dadaism and pop art. Neville Brody was born on April 23rd, 1957, Brody began his career as a record cover designer. in Southgate, London. He received his early However, his true success came from his distinguished education from Minchenden Grammar school work as an Art Director for The Face magazine. focusing on A-Level Art. After graduation he He redesigned the two leading English newspapers attended Hornsey College of Art to study Fine and magazines, The Guardian and The Observer, Art foundation course. A year later he enrolled showcasing a radical look. In 1994, Brody established himself at the London College of Printing for a his own design practice, three-year Bachelor of Arts degree in graphics. Research Studios, in London in partnership with Fwa His designs were often condemned by his Richards. teachers for having ‘uncommercial’ quality to The success of his first studio led to the establishment them. One of his queer postage stamp design that of mutiple branches across Europe. featured Queen’s head sideways, almost had him expelled from the college. paula scher paula scher Paula Scher is an illustrator, painter, graphic After acquiring some cover designing experience, designer, and art educator. She has worked she returned to CBS Records and worked there relentlessly to revolutionize the graphic designing for eight years producing over 150 album covers industry with her overzealous determination and annually. She earned four Grammy nominations for creative work for over four decades. her inspiring designs. She co-founded a design company with a fellow Scher was born on October 6, 1948, in Tyler graduate, but the studio began to suffer as a Washington, D.C. She graduated from the Tyler result of the recession of the early 1990s, and Scher School of Art in 1970 with a BA, and, after joined Pentagram in 1991, becoming the first female completing her education, she moved to New York principal to join the company. City and worked as a layout artist for Random Scher held her first solo exhibition in 2006 at the House’s children’s book division. Maya Stendhal gallery in New York, NY. Later on, she landed a job in the advertisement Her collection of work is showcased at New York and promotion department of the CBS Records. MoMA, the Gestaltung Museum and the Library of Two years later she joined a competing label, Congress in Washington, DC. Atlantic Records, as an art director. There she designed her first cover for an album. stefan sagmeister stefan sagmeister Stefan Sagmeister is a renowned Austrian-born For mandatory military services, Sagmeister returned US based contemporary graphic designer and to Austria after three year of studies in United States. typographer. He is the co-founder of the famous He chose to do community service for refugee centre design company, Sagmeister & Walsh, which he instead and afterwards remained in Austria for a while. established in partnership with Jessica Walsh. There he continued to pursue graphic designing and then Stefan Sagmeister was born on August 6, 1962 moved to Hong Kong in 1991. Sagmeister had a strange in Bregenz, Austria. After graduation from high- sense of humour and never took issues of propriety into school, he enrolled himself in an engineering consideration. So when he presented an inappropriate college. However, he later changed his mind and and unethical poster for the event he was lambasted by opted for graphic designing course. the audience. A few months later, he decided to move At the age of 19, he applied for the University of back to New York City. Since then, Stefan Sagmeister has Applied Arts Vienna to study graphic designing. promoted brands, music and entertained diverse range Although, at first he was refused the admission of clients such as the Guggenheim Museum, HBO, AIGA on the basis of his amateur drawing, his and Time Warner through his captivating designs. For his application was accepted on second attempt. In stellar achievements he was awarded the Grammy Award 1987, owing to his remarkable performance, he thrice and the National Design Award. earned a Fulbright scholarship for the New York based Pratt Institute. david carson david carson David Carson is a prominent contemporary During his time at Transworld Skateboarding, graphic designer and art director. His he developed a signature style with the use unconventional and experimental graphic of unconventional ‘dirty’ type photographic style revolutionized the graphic designing techniques. Carson made a name for himself scene in America during 1990s. through the opportunity, as his designs were Carson was born on September 8, 1954, in recognized for his for his unique style and Corpus Christi, Texas. He went on to study typography and consequently earned over hundred Sociology from San Diego State University design awards. In 1992, he was offered a job at and graduated with a Bachelor of Arts degree. an alternative-music magazine Ray Gun, whose David Carson embarked on his passion publisher saw true potential of his graphic design for graphic designing in his later life. In skills. Once again, Carson proved himself as he the beginning he worked as a designer for tripled the magazine’s circulation and attracted a a magazine, Self and Musician, covering wide readership. His work is characterized by the surfers’ interests. His early experiences chaotic typography and pattern it embodies, photos also include working for Transworld overlapping each other, seemingly meaningless at Skateboarding magazine which paved way for the surface but holding a larger picture.

Load more