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Rgd Designthinkers | November 6 + 7, 2014 Sony Centre | Toronto | Canada THE RGD DESIGNTHINKERS | NOVEMBER 6 + 7, 2014 SONY CENTRE | TORONTO | CANADA Prepare to be reprogrammed. Since the beginning … Inspired design has been the sole objective of this expedition. It brings us together. It sets us apart. It keeps us striving to see the world in new ways. For years, we’ve marvelled at your talent and vision, but we’re concerned that you’ve reached a plateau. DesignThinkers 2014 is our chance to gather the brightest minds in design for a mass reprogramming that will set our mission back on course. Come join your fellow believers or you could be left behind. Hone Your Telepathy KEYNOTES Begin and end the day with your fellow delegates to get motivated, refreshed and inspired by visionary ideas. STRATEGY Probe for Answers Tap into strategic approaches that will help you achieve your most challenging business and career goals. Choose your fate wisely. INSPIRATION Look to Other Dimensions Get energized by the work of DesignThinkers who know what cutting edge means, because they’re doing a lot of the cutting. TRENDS See Light Years Beyond Keep pace with what’s happening, what’s about to happen and what may happen – and learn how you can respond to those trends in your work. INTERACTIONS Meld Minds Participate in intimate panels on specifi c areas of creative and professional interest, and interact with your favourite DesignThinker. 5 TTHURSDAYHURSDAY 111.06.141.06.14 DAYDAY 1 Prepare for boarding. The Believers Andrew Deitchman | 9:0000 AAMM MORNING KEYNOTES | Co–founder & CEO, Mother New York | mothernewyork.com | @motherny Andrew co-founded Mother New York in 2003. Since then, he and his partners have taken the agency from zero clients and revenue to a thriving creative agency with over 100 employees, and clients that include Coca-Cola, Johnson & Johnson, Virgin Mobile, Cheerios and NBC Universal. The consummate entrepreneur, Andrew launched White Pike, a whiskey distilled in 18 minutes, as well as a gourmet hot dog company, Dogmatic, just to name two of his crazy yet successful ideas. A Well-Designed Idea Great ideas have symmetry and simplicity. They tell a story and delight. Bad ideas hurt the brain. And, like bad design, there are a lot more bad ideas in the world than good. Andrew shares some of the most beautifully designed ideas he’s been a part of or has appreciated in his career, how they came to be, why they worked and what can be learned from them. Todd Waterbury | 1100:0000 AAMM Executive Creative Director & Senior VP, Marketing, Target | target.com | @Target Todd establishes the creative direction of Target’s marketing eff orts, leading an internal team and external agency partners in expressing the Target brand in dynamic and innovative ways. Previously, Todd served as Co-executive Creative Director at Wieden+Kennedy NY, where he oversaw campaigns for brands ranging from Nike to Delta Airlines. Belief to Behaviour How does a brand earn the attention, and advocacy, of a distracted consumer in a connected economy? Todd discusses the relationship between a company’s beliefs and behaviour and the new ways design is defi ned, guiding the products and experiences Target creates. 9 Mary Lewis | Inspiration Marty Neumeier | Strategy Creative Director & Partner, Lewis Moberly | lewismoberly.com | @LewisMoberly Director of Transformation, Liquid Agency | liquidagency.com | @MARTYneumeier Mary’s work is diverse, and includes packaging design for Diageo, Johnnie Walker, Marty’s mission is to bring the principles and processes of creativity to industry. His Beefeater and Selfridges, and identity design for St Pancras International, Grand Hyatt series of “whiteboard” books includes The Designful Company, about the role of design and Gatwick Airport. Her numerous honours include the DBA Grand Prix for Design in corporate innovation; Zag, named one of the “top 100 business books of all time”; Eff ectiveness and the British Design & Art Direction President’s Award. Mary has been and The Brand Gap, considered as the foundational text for modern brand-building. nominated for the Prince Philip Designer’s Prize and was the 2013 President of the Marty has worked with companies such as Apple, Netscape, HP, Adobe and Google. Cannes Lions Design Jury. She is co-author of Understanding Brands. First Win the Eye, Then the Heart, and Then the Mind Metaskills: Five Talents for the Robotic Age In a world confused by choice, chaos and concern, Mary believes that in design “everything must earn its space.” It must be Today’s industries no longer need workers to be robots. They have robots. Those who master five metaskills — feeling, “rigorously relevant” and “rooted in truth.” Mary demonstrates how her guiding principles, central to her work as a designer, seeing, dreaming, making and learning — will rise to the top, where they’ll enjoy a high degree of creativity, fulfilment and have led to the success of Lewis Moberly, which she co-founded in 1984. infl uence. Marty takes you through the skills you’ll need to swim against the tides of extreme change. Learn how the Robotic Age is transforming the workplace and how to ride the Robot Curve to greatness. RGD and Provisional RGD Delegates may register a client to attend this session free of charge. Sibylle Hagmann | Trends Founder, Kontour | kontour.com Women in Design | Interactions Over the years, Sibylle has developed award–winning typeface families, such as Cholla and Odile. Cholla was commissioned by Art Center College of Design and released Panel to include Irma Boom, Karen McGrane & Paula Scher by Émigré, and Odile was awarded the Swiss Federal Design Award. In 2012, Sibylle established the digital type foundry Kontour. She divides her time between teaching Women in Design at the University of Houston and feverishly developing typefaces and their families. The immense body of work produced by graphic designers is widely celebrated, and the number of women in creative communications professions outnumbers men. Yet in publications, conferences and other public realms, as well as in senior roles, women designers are outnumbered by their male counterparts. What are the reasons for this iniquity? How do we Intrinsic Character increase the visibility of women in our fi eld? What responsibility do senior women in the profession have? Visual creations are inadvertently infl uenced by their immediate cultural environments. Sibylle explores typographic aesthetic generated in unique settings, including political ones, once hidden behind iron curtains. The disappearance of original symbols gives way to fresh visual interpretations. 1111:1155 AAMM | Parallel Sessions 10 Wesley Grubbs | Trends Aaron Draplin | Inspiration Founder, Pitch Interactive | pitchinteractive.com | @pitchinc Founder, Draplin Design Co. | draplin.com | @Draplin Pitch Interactive focuses on weaving code and design with statistics to fi nd versatile Located in the mighty Pacifi c Northwest, the Draplin Design Co. proudly rolls up its solutions to communicate complex data for clients such as Google, Facebook, GE, Esquire, sleeves on a number of projects related to the Print, Identity, Illustration and Gocco Muscle Popular Science and the Dow Jones. Its work spans illustrations, physical installations, categories. They make stuff for Coal Headwear, Union Binding Co., Richmond Fontaine, console-game user interfaces, software applications and textiles. With degrees Field Notes, Esquire, Nike, Wired, Timberline, Chunklet, Incase, Giro, Cobra Dogs, Burton in economics and information systems, Wesley works to reveal patterns about human Snowboards, Hughes Entertainment, Megafaun, Ford Motor Company, Woolrich and even behaviour and how our actions impact our surroundings. the Obama administration, if you can believe it. Talking to the Heart and Brain Tall Tales from a Large Man Statistics. The very mention will likely create an impasse for any positive emotional response, yet statistics are the very Using scientifi c proof and state-of-the-art multimedia, Aaron delivers a sucker-punch talk that provides bona fi de proof backbone of beautiful and meaningful data visualization. Wesley explains how to turn statistics into art, the diagrams and of the highs and lows of a ferociously independent existence and a few tall tales from his so-called career in the cutthroat tools that help us better understand and analyze our world in ways never before possible. world of graphic design. Just a regular guy with a trajectory a little dirtier than yours, Aaron’s talk is open to all brave enough to show up. If you are a youngster, you may fi nd yourself inspired to attack your design future in a diff erent way. If you are established, you may just leave feeling grateful you don’t have anything to do with him. Hard to say. Be there! Karen McGrane | Strategy Managing Partner, Bond Art + Science | bondartscience.com | @karenmcgrane Future of Brand | Interactions If the Internet is more awesome than it was in 1995, Karen would like to claim a tiny Panel to include Frédéric Bonn, Mary Lewis, Marty Neumeier & Todd Waterbury part of the credit. For 20 years, she has helped businesses create better digital products through the power of UX design and content strategy. She has led projects for dozens of publishing clients, including The New York Times, Condé Nast and The Atlantic. The Future of Brand She teaches at the School of Visual Arts and recently authored Content Strategy for Mobile. Since it became a corporate buzzword more than 20 years ago, the word “brand” has taken on disparate defi nitions. Now, more than ever, branding is moving beyond a physical product or service to an experience delivered digitally, 365 days a year, 24 hours a day, inserted into every aspect of our daily lives. Given this reality, how do we rethink the nature Content in a Zombie Apocalypse of brand and the role of marketing communications? How do we create brands that are experience ecosystems? How do we give personalized, human voices to brands that infuse the real-time zeitgeist? Should that be the goal? A zombie apocalypse is upon us: an onslaught of new mobile devices, platforms and screen sizes.
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