75 Years of Impact

CENTRAL PROGRESS ATLANTA DOWNTOWN IMPROVEMENT DISTRICT 2016 ANNUAL REPORT

INTRODUCTION » Contents

YEARS OF IMPACT

CONTENTS

INTRODUCTION...... 2

Letter From Mayor Kasim Reed...... 2 Reshaping Our City...... 3 Continued Growth and Prosperity » Dave Stockert...... 4 Making a Lasting Impact » Craig Jones...... 5

IMPACT...... 6

A Vibrant City Center...... 7 Community Building...... 8 Economic Development...... 11 Getting Around...... 15 Public Safety...... 16 Stewardship...... 17

LEADERSHIP & MEMBERS...... 18

THE TEAM...... 21

CELEBRATION & ANTICIPATION...... 22

A Word from A.J. Robinson...... 22 Extending the Legacy...... 23

Central Atlanta Progress, Inc. was chartered in 1941 as a private nonprofit community development organization with the goal of managing growth, integrating ideas, building partnerships, and coordinating efforts to improve the central city district. For 75 years, Central Atlanta Progress has fulfilled this mission by providing leadership, programs, and services to preserve and strengthen the economic vitality of .

A LEGACY OF PROGRESS | PAGE 1 INTRODUCTION » Letter from Mayor Kasim Reed

REFLECTING Applauding the leadership and dedication of CAP and ADID

As Mayor of the City of Atlanta, I am pleased to congratulate Central Atlanta Progress (CAP) and the Atlanta Downtown Improvement District (ADID) as you celebrate your 75th Anniversary.

Since its inception, CAP has been committed to creating a healthy economic climate for the City of Atlanta. In 1995 CAP founded ADID to ensure a more livable and welcoming environment for Downtown Atlanta residents. Together they have made the Downtown area a safe and more diverse community for property owners, employees, students, and visitors.

Over the last 75 years CAP has worked relentlessly, embracing new concepts, forging new partnerships and orchestrating efforts to improve the City. Your organization has successfully rebuilt and expanded the downtown area as a world-class destination, and we are fortunate to have you as a partner. For the last 10 years you have been a part of multiple vital projects: rebranding , partnering with the City of Atlanta to launch the and opening The Center for Civil and Human Rights. We commend you for all of your accomplishments.

As you recognize your 75th Anniversary, I encourage you to reflect on the many contributions you have made to the City of Atlanta. I applaud the leadership and dedication CAP and ADID have demonstrated. Our neighborhoods, communities and City benefit from the generous spirit of our civic partners.

On behalf of the City of Atlanta, I salute the leadership and members of Central Atlanta Progress and Atlanta Downtown Improvement District for their commitment to excellence.

Sincerely,

Mayor Kasim Reed

PAGE 2 | CAP + ADID » 2016 ANNUAL REPORT INTRODUCTION » Reshaping Our City

RESHAPING OUR CITY

PAST, PRESENT, AND FUTURE » CENTRAL ATLANTA PROGRESS SHARES IN THE DYNAMIC GROWTH OF OUR GREAT CITY

Atlanta has always been a city on the move. From its humble beginnings as a rail stop in the rural deep south, Atlanta continued a steady transformation that has only accelerated in the last 75 years. Over that time, Central Atlanta Progress has been an influential partner in the evolution of Atlanta into an international city that shows no signs of slowing its upward trajectory.

A LEGACY OF PROGRESS | PAGE 3 INTRODUCTION » Continued Growth and Prosperity

CONTINUED GROWTH AND PROSPERITY The Downtown area becomes the center of progress

2016 was a year of celebration and reflection for Central Atlanta Progress, as we recognized our 75 years of service to the City of Atlanta and set goals for the next initiatives that will move Downtown forward. Thanks to the support of the business community, the nonprofit community, and individuals, we successfully completed our three-year Be Downtown campaign with nearly $1.3 million raised, and we’re proud to report that we have made notable progress toward our campaign goals.

We have been able to successfully catalyze new private investment, support core infrastructure developments, and enhance the quality of life for all who interact with our community. Our 75th year witnessed the completion of the Peachtree Street bridge enhancements, a rebranding of the Centennial Park District, the introduction of concept, the start of the new Downtown Atlanta Master Plan effort, and much more.

This is an extraordinary time for our community, and we could not accomplish our goals without the support of our membership and our campaign funders. With more than $4 billion of new investment under construction and planned, and with meaningful progress being made on catalytic projects that will positively impact Atlanta for years to come, we are on the cusp of a new and exciting chapter. There has never been a better time to Be Downtown.

~ Dave Stockert, CAP Chair

PAGE 4 | CAP + ADID » 2016 ANNUAL REPORT INTRODUCTION » Making a Lasting Impact

MAKING A LASTING IMPACT A collaborative effort moves Downtown Atlanta forward

ADID celebrated its 20th anniversary in 2016, and we are enormously proud of our role in serving a vibrant Downtown community that continues to grow stronger with each passing year. In the last decade alone, ADID has invested more than $73 million in a long list of transformational initiatives, including public safety and hospitality services, transportation infrastructure improvements, beautification programs, and sustainability planning.

The Atlanta Better Buildings Challenge continues to make a tremendous impact and has now grown to include over 400 buildings. Participants in the program have been so committed to improved efficiency that we reached our goal of 20 percent water savings five years ahead of schedule.

The 63-member ADID staff strives daily to provide a safe, clean, and healthy Downtown. Several recent changes have greatly enhanced the ability of the Ambassador Force to adequately serve the needs of the community, including the increased use of off-duty APD officers, addition of more bikes and Segways to more efficiently cover a larger area, and the addition of a Social Impact Director to address key socioeconomic issues affecting Downtown.

It is truly extraordinary to consider the evolution of Downtown Atlanta over the last two decades, and ADID is excited to have played a part in that success. We are thrilled to have such a close and productive relationship with the City of Atlanta leadership, and we look forward to continuing to work together to enhance the Downtown experience.

~ Craig Jones, ADID Chair

A LEGACY OF PROGRESS | PAGE 5 PAGE 6 | CAP + ADID » 2016 ANNUAL REPORT IMPACT » A Vibrant City Center

A VIBRANT CITY CENTER

ONGOING EFFORTS TO HELP THE CITY WITH NEXT STEPS

Atlanta is in the midst of a dynamic renaissance, with new and exciting developments occurring each and every day. The Downtown area is the epicenter of this activity, serving as a catalyst for growth and opportunity that extends to all corners of the City and beyond. 2016 was a year of important new initiatives that are paying dividends today and will lay the groundwork for tomorrow’s successes. Atlanta remains at the forefront of smart growth, with a continued focus on new technology, innovative business concepts, better mobility, and long-term sustainability and preservation. In a year filled with great accomplishments, we would like to highlight some important achievements in our key focus areas.

A LEGACY OF PROGRESS | PAGE 7 IMPACT » Community Building

COMMUNITY BUILDING

New management of the Centennial Downtown restaurants. Promotional Civil and Human Rights, Downtown Park District » CAP assumed Business Bites events helped encourage workers dressing up for Hello Yellow management of the former Luckie early bookings, and it was all made Fridays, and “Daffy Hour” cocktail Marietta District possible through the sponsorships of specials at participating Downtown Delta Air Lines, Phase 3 Marketing and restaurants. In the year that Atlanta celebrated the Communications, Uber Eats, Captivate, 20th anniversary of the Olympics, CAP and OpenTable. 2016 CAP/ADID Annual Meeting » helped the Centennial Park District 1,000 attendees joined us for a day build on its reputation as a world-class of celebration and recognition at the entertainment district with a rebrand, Aquarium new signage, maps, and brochures; support for headlining events such Wolfgang Puck Catering provided a as Shaky Knees, Shaky Beats, and the delicious breakfast, and several awards Sweetwater 420 Fest; partnering with were presented. The Dan Sweat Slide the City in June; and sponsoring Award was given to Bernie Marcus, the new Chinese Lantern Festival that who was also honored with the illuminated renaming of the Downtown Economic throughout the winter holiday season. Impact Award in his name. The Marcus Downtown Economic Impact Award Heart of the Community Grant in was then given to Centennial Olympic Woodruff Park » A $200,000 grant Park, and Andrea Videlefsky received from Southwest Airlines aided park the Turner Downtown Community development plans Leadership Award for her work on the Daffodil Project. The presentation CAP/ADID worked with Project for concluded with a preview of the new Public Spaces to identify development AT&T Dolphin Celebration. priorities within the park. Through community-based participation, Downtown Daffodil Project » 20th Anniversary of ADID » A festive workshops, and surveys, stakeholders Brightening Downtown with thousands day at the marked 20 years received feedback on preferred park of golden blooms of work for Downtown progress programming and infrastructure options going forward. During the 2016-17 planting season, ADID Chair Craig Jones was presented 65,000 bulbs were planted, for a with a proclamation declaring March Downtown Atlanta Restaurant total of 240,000 daffodils that will 25th “ADID Ambassador Day.” The Week » The 14th annual celebration bloom throughout Downtown this award was given by Jay Tribby, chief of of delicious offerings for every taste spring. The 2016 Downtown Daffodil staff for Atlanta City Council Member Celebration included “Dancing Kwanza Hall, who sponsored the Back for its final year, Downtown with the Daffodils” music parties in proclamation and also serves on the Atlanta Restaurant Week capped the Woodruff Park, a special ceremonial ADID Board. summer with prix fixe menus from 30 daffodil planting at the Center for

PAGE 8 | CAP + ADID » 2016 ANNUAL REPORT IMPACT » Community Building

COMMUNITY BUILDING (cont’d)

62nd Annual International open rate increase over 2015. The Downtown Association Conference cumulative open rate for all CAP/ and Trade Show » CAP/ADID ADID newsletters combined was hosted the gathering of BID and DID 25.32%. compared to 19% in 2015. professionals from around the world Considerable growth occurred among CAP/ADID’s main social media More than 600 attendees at the channels - Facebook (+26% change Westin Peachtree Plaza participated in followers); Twitter (+24% change in panels, workshops, and master in followers) and Instagram (+200% talks, and many of Atlanta’s most change in followers). notable projects and amenities were highlighted. Chief Turner of the Atlanta Food Truck Fridays at the Five Police Department presented their Points MARTA Rail Station » Community Policing Initiative, and Hundreds of hungry downtown ADID’s operations and partnerships workers enjoyed an array of food were recognized. options each week

CAP/ADID Town Hall Meetings » From April through October, food Hosted by the Crowne Plaza Hotel trucks served up delicious meals and Georgia-Pacific Center Auditorium and helped promote positive activity and engagement for nearby office CAP President A.J. Robinson presented workers, students and commuters. In updates on a variety of topics, including conjunction with other programs, the economic development, transportation, goal has been to provide a variety of the Atlanta Streetcar, and community services and amenities to activate the initiatives, with supporting remarks Broad Street plaza. from Atlanta law enforcement, CAP/ ADID staff members, and other 2016 AUDIENCE ENGAGEMENT SNAPSHOT community figures.

Community Engagement » A robust 60,255 marketing program yielded positive Downtown Atlanta Facebook Followers results in 2016 33,300 AtlantaDowntown.com garnered Twitter Followers 957,776 sessions, which represents a 22.95% increase in website sessions 29,800 / 25,961 over the previous year. Newsletter 29,800 Instagram Followers / 25,961 #BeDown Posts performance improved with a 6%

A LEGACY OF PROGRESS | PAGE 9 CAP’s work includes a broad range of innovative programs and public- private partnerships focused on Downtown Atlanta

Since 2007, $3.8 Billion Invested in: » Housing » Hotels » Retail & Restaurants » Office » Institutional / Government » Attractions

PAGE 10 | CAP + ADID » 2016 ANNUAL REPORT IMPACT » Economic Development

ECONOMIC DEVELOPMENT

Impact Study of Potential ADID Case Study by the Georgia Private Investment Around the Casino Gaming » Phase I of a review State University Center for State Atlanta Streetcar » The Streetcar of the possible positive and negative and Local Finance » ADID partnered continued to draw investors and new impacts of Downtown gaming with the Center to examine the businesses to Downtown benefits of CIDs and BIDs As a result of action in the Georgia The amount of “completed” real estate General Assembly, CAP/ADID began a The report, titled “Georgia’s investment within a 5-minute walk of study of the impact of potential casino Community Improvement Districts the Atlanta Streetcar corridor grew gaming facilities in Atlanta. The study (CIDs),” examined Georgia’s CIDs, to $922 million between 2011 and is intended to educate the business and compared CIDs to another type 2015. There’s another $266 million in community as to what it would take to of BID model used in Georgia, as projects that are under construction realize such a gaming attraction, and well as BID entities in neighboring with an additional $828 million in the what the ultimate impacts might be. states. ADID worked with the Center planning and development stages. Phase I results were presented in June. and other metro Atlanta community Phase II results will be shared with the improvement districts to examine public in 2017. issues surrounding the inclusion of Major Residential, Hotel, and Retail multi-family residential properties in Developments » Hundreds of new the digest for Georgia CIDs. apartments and lofts joined major Downtown Market Study » hotel and retail projects in Downtown Research and analysis on the long- term impact of proposed Downtown Eastside Tax Allocation District Developers announced numerous new economic activities (TAD) » released a call projects, including: the historic Candler for projects to receive funding from Building renovation to become a The study will provide the roadmap the TAD Curio Hotel property with 265 rooms for attracting the type of development and restaurant and meeting spaces, that will strengthen Downtown’s The Eastside TAD will be an important a Cambria Suites hotel, The Kiser position as a major employment catalyst for several real estate adaptive-reuse loft-style apartments, center in the region, as well as a projects throughout Downtown, and 235 residential housing units on residential community and a tourism specifically within the Atlanta Streetcar Piedmont Road, 331 apartments near and convention destination. It will corridor. CAP/ADID, along with Sweet Centennial Olympic Park, and upgrades particularly focus on understanding the Auburn Works and the Old Fourth for retail, restaurant, and office spaces impacts and opportunities of current Ward Business Association, hosted at CNN Center and . catalytic investments in Downtown, a Technical Assistance Workshop to including the new Mercedes-Benz provide resources for small businesses Stadium and the associated Westside and smaller-scale property owners development, the redevelopments of applying for grant funding. and Turner Field, as well as the Atlanta Streetcar and planned system expansion.

A LEGACY OF PROGRESS | PAGE 11 PAGE 12 | CAP + ADID » 2016 ANNUAL REPORT IMPACT » Economic Development

ECONOMIC DEVELOPMENT (cont’d)

Atlanta Arts and Entertainment eateries: Slice Pizzeria (2nd location), Hunt. It took place on Small Business Sign District » Legislation before Amalfi Pizza, Red Phone Booth, Sisters Saturday, the nation-wide Shop the Atlanta City Council helped move Real Southern Cooking, Café + Velo, Small promotion spearheaded by the initiative forward the Eatery at Flatiron City, Georgia Beer American Express. The community was Garden, Highland Bakery, and Hungry encouraged to support local businesses CAP/ADID collaborated with ACVB, Ghost. Additionally, the Hotel Indigo via a fun scavenger hunt throughout the Atlanta Sports Council, and the and restaurant JP Atlanta opened their these Downtown neighborhoods. Georgia World Congress Center to doors, and Switchyards Downtown propose an innovative urban signs Club opened with a full house of and street graphics district to support creative technology entrepreneurs. Accolades for New Downtown public space programming and large Walgreens » The drugstore’s special events. opening in the historic Olympia Works’ “Shop Building received regional acclaim Small” » Small Business Saturday Exciting New Business Openings event targeted shoppers with goal of CAP/ADID joined in the celebration in Downtown » Downtown continued supporting local merchants of the store’s grand opening, and the its trend of welcoming new restaurants exciting adaptive re-use project was to serve residents and visitors Sweet Auburn Works collaborated awarded a Development of Excellence with the Business Award for Exceptional Merit for Among the new restaurants joining an Association and the Atlanta Streetcar Historic Preservation by the Atlanta already exciting array of Downtown to create the Shop Small Scavenger Regional Commission.

DOWNTOWN ATLANTA - AT A GLANCE

26,850 152,500 65,000 $50,509 residents daytime office workers students avg. household income

72.1% 397 13,600 16 MIL average hotel occupancy restaurants & bars housing units annual event attendance walk score

A LEGACY OF PROGRESS | PAGE 13 ATLANTA BIKE DOWNTOWN ATLANTA OUTREACH CHALLENGE STREETS AL IVE The Atlanta Bike Challenge urged people to get out of the car and onto a bike! This regional effort DOWNTOWN ATLANTA IMPACT focused on fun, friendly competition between companies, teams and individuals through group rides.

DUMP THE PUMP DOWNTOWN ATLANTA OUTREACH

Dump the Pump worked to move Atlantans toward greater use of public transportation - a pleasant, efficient commuting alternative. This month-long regional challenge DOWNTOWN ATLANTA IMPACT encouraged commuters to utilize public transportation through cash incentives and free transit passes.

PAGE 14 | CAP + ADID » 2016 ANNUAL REPORT IMPACT » Getting Around

GETTING AROUND

The Stitch » An ambitious design for targets intown residents through Portman Protected reconnecting Downtown and Midtown direct mailings, personalized commute Bike Lane » A dedicated bike lane to was unveiled guidance, and incentives. In 2016 increase safety for Downtown bikers the Connect Downtown program CAP/ADID’s plan to cap the I-75/85 emphasized engagement with four CAP/ADID shared in the celebration Connector was released to the media neighborhoods adjacent to Downtown: following the completion of the and has received positive feedback Cabbagetown, Reynoldstown, Vine Portman Boulevard protected from the community. With urban City and English Avenue. In 2017 the bike lane. Members of the PATH greenspaces and development pad sites program will continue with outreach Foundation, City of Atlanta dignitaries, both atop and adjacent to the cap, the to 5-6 new neighborhoods promoting and property and business owners Stitch will create a vibrant public realm clean commuting options like walking, along the corridor joined CAP/ADID with quality civic infrastructure and biking and taking the train or bus. officials at the event. The success of interconnected open spaces. the Portman Boulevard lane will be instructive for future plans to create The Atlanta Streetcar Experience » similar traffic installations in other Peachtree Bridges Enhancement Year-long campaign highlighted parts of the City. Project » Better accessibility along the benefits of the streetcar and its the Peachtree corridor – and some fun surrounding amenities aesthetics too CAP/ADID designed the initiative to C.W. Matthews completed help promote ridership and highlight construction of new sidewalks, each of the Streetcar’s 12 stops over landscaping, and protective fencing a 12-month period. The program with decorative signage and artwork informed passengers on what they can on the Peachtree Street Bridge. The Shop, Eat, See and Do at each of the “Peachtree” letters, featuring photos stops along the route. by Gene Phillips of iconic Downtown locations, were installed. CAP/ADID hosted a special event that culminated Relay Bike Share Program » with the illumination of the Peachtree CAP/ADID worked with the City of bridge letters. Atlanta to launch a pilot program to encourage biking commuters

Connect Downtown Neighborhood Working with CycleHop, the City Outreach Program » A two-year began a pilot of the Relay Bike Share campaign launched to encourage program in Woodruff Park. The initial changes in commuting behavior phase involved 100 bicycles at 10 bicycle stations, all in Downtown. The Modeled after Seattle’s successful program is expected to expand to 500 approach to travel demand bikes across the city in 2017. management, the program directly

A LEGACY OF PROGRESS | PAGE 15 IMPACT » Public Safety

PUBLIC SAFETY

Atlanta Police Department Safety Downtown since 2008 by 101%, and impact on criminal trespass violators Reports » APD Safety Briefings at a reduction of 166% from 2003, when and general loitering in the area. CAP/ADID Town Hall meetings showed ADID started briefing the crime data. positive trends Downtown remains one of the safest places to be in the City, with very Segway Donation » ADID and In 2016, Downtown Part 1 crime was little stranger-on-stranger or violent Midtown Improvement District team down 20% from the previous year, and crime. The full report is available at up to donate Segways to APD down 11% for Zone 5. In the second AtlantaDowntown.com. half of the year, Downtown crime ADID, along with Midtown accounted for only 6% of the City’s Improvement District, donated total crime, while representing almost Sweet Auburn Curb Market five Segways each to Atlanta Police half of the City’s population. Most Mini-Precinct » Greater police Department Zone 5 to enhance notable is a reduction in Part 1 crimes presence within Atlanta Police officer deployment in the zone. Department Zone 5 The Downtown equipment will be deployed primarily in the Centennial The market location provides Park District for large crowd and SAFETY BY THE NUMBERS operational support to foot beats special event support and will operate utilizing bikes and Segways, and offers from a forthcoming mini-precinct in an enhanced presence along the that area, where they will be recharged Downtown Part I Crime Atlanta Streetcar route. Officers ride and secured during the two shifts per nd Down 26% 2 Half 2016 the Streetcar to the Curb Market, and day of focused support. then patrol the Sweet Auburn area Greatest Crime on Segways or bikes. The Precinct Reduction in APD Award itself is not manned, but demonstrates a presence, and has already had an More Mobility on Bikes & Segways with Targeted Suppression Addressing Quality of Life Issues & Enforcing Monetary Solicitation

Zone Zone 5 Part I Crime 5 Down 11% for 2016

Clean Car Campaign Reduced Auto Larcenies by 11% in 2016

PAGE 16 | CAP + ADID » 2016 ANNUAL REPORT IMPACT » Stewardship

STEWARDSHIP

installing renewable energy projects Prince Hall Masonic Lodge building, on participant buildings – more than which will become the new Auburn 30 building representatives have begun Avenue Legacy Center. Through conducting solar assessments. The cooperation with Congressman John ABBC announced its top performers Lewis’ office and the National Park at its annual recognition event at the Service, the renovation will include the College Football Hall of Fame, and recreation of Dr. Martin Luther King six participants received outstanding Jr.’s office and other historic firsts and achievement awards for work related uses once housed in the building. to the Challenge. The Urban Land Institute’s Retail Solar-powered Bicycle Products Strategy Report for the Sweet Vending Machine » A first-of-its-kind Auburn Historic District » vending machine makes“Commute The study sparked a “Community Loot” easily accessible for all types of Conversation” about preservation Downtown travelers and ongoing development Atlanta Better Buildings Challenge » 2016 was a year of major progress in With help from CAP partner The key overarching recommendation numerous categories for the ABBC Creative Solar, the machine was is for Sweet Auburn Works to lead customized for solar power and the charge to unite disparate property The ABBC made great strides in 2016, installed in Woodruff Park in the owners and other key stakeholders, and there were numerous milestones, fall of 2016. It is understood to the with the proposition of speaking in a including: the U.S. Department of be the first solar-powered bicycle singular voice to develop and tell the Energy (DOE) confirmed the Atlanta products vending machine in the story of the area and coordinate its program has officially met its 20% country. Funds supporting the vending ongoing development. water savings goal and stands at 17% machine were previously directed to energy savings (with a goal of 20%). monthly incentives paid to bike/walk ‘Preserving the Legacy’ Gala » Four innovative, award-winning, energy commuters in Downtown, but surveys Over 250 attendees participated in saving technologies were presented revealed users preferred to redirect the first annual fundraising event at the 2016 ABBC/Ocean Exchange the incentive funds to this amenity. Energy Summit co-hosted with Georgia Power at Georgia Tech. Mayor Kasim The gala was presented by Sweet Reed provided the keynote speech Auburn Avenue Legacy Center » Auburn Works and shined a spotlight at the U.S. DOE Better Buildings Grant funds directed to the historic on work to preserve, restore and Summit in Washington, D.C. ABBC redevelopment of the Prince Hall revitalize Sweet Auburn. Congressman welcomed new participants, including Masonic Lodge John Lewis, Mtamanika Youngblood, the Center for Civil and Human Rights, and F. Sheffield Hale were each Greenbriar Mall, and Reynoldstown A grant from the National Trust for honored for their roles in the Commons. The ABBC hosted the Historic Preservation helped initiate preserving the legacy of Sweet Auburn. kickoff of the Solar Initiative, aimed at redevelopment work on the historic

A LEGACY OF PROGRESS | PAGE 17 LEADERSHIP & MEMBERS » Shaping the Future of Atlanta

HELPING SHAPE THE FUTURE OF OUR CITY Together, we are putting Atlanta on a path for success

We are indebted to the businesses and individuals that support our efforts to bring about positive change in our city. It is only through the collaboration of our members and partner organizations that we are able to take the important next steps into Atlanta’s bright future.

2016 CAP BOARD OF DIRECTORS CAP Executive Committee Members notated with *, ex-officio board members in italics

Chairman Bijan Eghtedari » Citizens Kevin Kobishop » Sheraton Jeff Portman » AMC Inc. David Stockert » Post Properties Inc. Lanier Holdings Brad Koeneman » Hilton Atlanta Erica Qualls-Battey » Atlanta Marriott Treasurer Geoff Eisenacher » Corvias Marquis Hotel Steven J. Labovitz » Dentons US LLP Maxine Hicks » DLA Piper LLP Campus Living Denise Quarles » Siemens David Lee* » Tom Aderhold* » Aderhold Properties Inc. David Evans » Dixon Hughes & Philips Arena Steve Reis* » McKinsey & Company Goodman LLP Harry Anderson* » The Coca-Cola Milton J. Little Jr. » United Way of Don Reynolds » Perkins + Will Company Brian Farley » Comcast Greater Atlanta Steve Riddell* » Troutman Sanders LLP Ambrish Baisiwala » Portman Joy Fitzgerald » Atlanta Scott Marticke » Porter Novelli Holdings LLC Housing Authority Mark B. Riley » Urban Realty Partners David D. Marvin » Legacy Ventures David Balos » JPMorgan Stephen M. Forte » Smith Kristi Rooks » WRS, Inc. Samuel H. McGarr » KPMG LLP Chase and Co. Gambrell & Russell LLP Mark C. Rusche » Alston & Bird LLP Richard J. McKay* » Jerry Banks » The Dilweg Companies Melissa Frawley » Wells Fargo Jerome Russell Jr.* » H.J. Russell & Bryan Batson » Southern Kirsten Hadley* » Georgia-Pacific LLC Peter McMahon » Company Company Gas Robert Haley » CohnReznick LLP Thomas J. Meinhart » Jacobs Wayne Saxe » Goldberg’s Group Mark P. Becker* » Georgia State Engineering Group of Companies Joeseph Handy » University Al Mers » SkyView Atlanta Scott Selig » Selig Enterprises Inc. Donald C. Harris » AECOM Marti J. Blackstock » Banyan Eddie Meyers* » PNC Financial Pete Shelton » Colliers International Lisa Harris* » Turner Street Capital Services Group Mike Sivewright » JLL John A. Heagy III » Hines Interests Renay Blumenthal » Grady David Miller » Holder Construction Limited Partnership David Smith » Regions Bank Health System Company Glenn P. Hendrix » Arnall Golden E. Kendrick Smith* » Jones Day James R. Borders » Novare Glenn Mitchell » EY Group Holdings LLC Gregory LLP Brian Spickard » DPR Construction Hala Moddelmog » Metro Bill Hollett* » Cousins Properties Keisha Lance Bottoms » City of Atlanta, Atlanta Chamber Scott Szwast » UPS Fulton County Recreation Authority Incorporated Arun P. Nijhawan » Lucror Resources Ron Tarson » The Westin Peachtree Plaza Russell E. Brockelbank » Balfour Ansley Houston » Rinnai Beatty Construction America Corporation Daniel Owens » Scott Taylor* » Carter Hospital Midtown Amanda Brown-Olmstead » A. Brown- Mike Hurst* » SunTrust Bank Rachel Tobin » Jackson Spalding Jeffrey Parker » HNTB Corporation Olmstead Associates Tad Hutcheson » Delta Air Lines David Todd Jr. »CB Richard Ellis Inc. William Pate » Atlanta Convention & Kevin R. Cantley » Cooper Carry Inc. David Hutchison » The Beck Group Leslie Tune » Omni Hotel at CNN Center Visitors Bureau Susana Chavez* » Parking Company John Izard Jr. » Cushman & Becky Ward » tvs-design Danny Patton » Skanska USA of America Wakefield, Inc. Building, Inc. Betty E. Willis » Emory University Pedro Cherry* » Georgia Power Scott Jordan » Branch Banking Egbert Perry* » Integral Alan M. Wise » The Boston Consulting Clark H. Dean » Transwestern & Trust Company Group Inc. Ed Peterson » YP Manuel Deisen » The Ritz-Carlton, Joshua M. Kamin » King & Spalding Alicia Philipp* » The Community Atlanta Mary Ann Kessenich* » Bank of America Foundation for Greater Atlanta Dora Din » The Creations Group Raymond B. King* » Marian Pittman » Cox Media Group Kip Dunlap » Atlanta Downtown Eloisa Klementich » Invest Atlanta Neighborhood Association Frank Poe » Georgia World Congress Matthew M. Knisely » Shorenstein Center Authority

PAGE 18 | CAP + ADID » 2016 ANNUAL REPORT LEADERSHIP & MEMBERS » Shaping the Future of Atlanta

2016 ADID BOARD OF DIRECTORS

Chairman The Honorable Kwanza Hall » John C. Portman, IV » Craig Jones » Retired, District 2 Representative, Chief Operating Officer, Cousins Properties, Inc Atlanta City Council Portman Holdings, LLC

Vice Chairman Lisa Harris » Senior Vice President Carl Powell » President, IEM Strategic Harry Anderson » Senior Vice Strategic Planning, Real Estate, Ventures, Integral President Global Business Services, Construction Managemen; Turner The Coca-Cola Company Ron Tarson » General Manager, Westin Curley Dossman » President, David Marvin » Founder & President, Peachtree Plaza Atlanta Georgia-Pacific Foundation, Legacy Ventures Georgia-Pacific Corporation

2016 MEMBERS

ABM Janitorial Services » Brasfield & Gorrie » Rob Taylor Genuine Parts Company » Kimley-Horn and Associates Inc. » Mark Hawkinson Breensmith » Tim Smith Thomas Gallagher Rob Ross Ackerman & Co. » Charles S. Ackerman Brooks Berry Haynie & Associates » Georgia Institute of Technology » Korn Ferry » Robert L. Baxter ALB Energy Solutions » Doug Root Jason Owen Christopher Burke Kutak Rock LLP » Gregory R. Crochet Aloft Atlanta Downtown » Ashley Gomez Captivate Network » Areia Cobb Gibbs Landscape Co. » Peter Copses Liz Lapidus Public Relations » Alpha Insulation & Waterproofing » Center for Civil & Human Rights » Global Bureau of Security & Liz Lapidus Vic Verma Derreck Kayongo Investigations » Robert Conley Lord Aeck Sargent » Robert Begle Alta Planning + Design » Brad Davis Children’s Museum of Atlanta » Greyhound Bus Lines » Joseph Jones MailChimp » Lain Shakespeare AMEC Foster Wheeler, Environment & Jane Turner Gus’s Fried Chicken » Shannon Brown Matlock Advertising & Public Relations Infrastructure Inc. » Ron Huffman College Football Hall of Fame » Haverhill Holdings » » Kirstin Popper American Cancer Society » Dennis Adamovich Benjamin McLoughlin McCarthy Building Companies Inc. » Susan Herrington Compass Real Estate » Bob Godard Heery International » Glenn Jardine Kevin Kuntz ARPR » Anna Ruth Williams Courtyard by Marriott Atlanta Downtown Hilton Garden Inn Atlanta Downtown » McCormick & Schmick’s » Atlanta BeltLine Inc. » Paul Morris » Katie Pizzurro David Norman Gordon Wasson Atlanta Bicycle Coalition » Coxe Curry & Associates » David Eidson Historic Oakland Foundation » McGuireWoods Consulting LLC » Rebecca Serna Crowne Plaza Atlanta-Midtown » David S. Moore Michael Shelnutt Atlanta Business Chronicle » Patrick Palmer Home2 Suites by Hilton Atlanta McLaren Engineering Group » David Rubinger DaVinci Development Collaborative » Downtown » David Van Tassell Brian Moody » Theresa Wenzel John Goff Hotel Indigo » Verhonda Sercey Mercer Thompson LLC » John T.W. Mercer Atlanta First United Methodist Church » Deloitte » Edward S. Heys Hughes Turner Phillips Associates LLC » Rev. Jasmine Smothers DeNyse Companies » Allen DeNyse George Matthew Turner Metropolitan Atlanta Rapid Transit Authority » Keith T. Parker Atlanta Magazine » Sean McGinnis Dion Meltzer Huie Design » Sarah Huie-Coleman Milner Inc. » Charlie Gibson Atlanta Neighborhood Development Eckardt Electric » Rilo Stephens Hyatt House Atlanta Downtown » Partnership Inc. » John O’Callaghan Devin Houston Morton’s the Steakhouse, Downtown Embassy Suites Atlanta Centennial Park Atlanta » Cory Mason Atlantic Capital Bank » » Frank Phair Illuminating Design » Bill Frey Walter M. “Sonny” Deriso Jr. Inn at the Peachtrees » Mike Gratton Municipal Market d/b/a Sweet Auburn Encore Real Estate » Cullen Hawkins Curb Market » Pamela Joiner Avison Young » Steve Dils Intrepid » Liz Frayer First Step Staffing » Greg Block New South Construction » Rob Schulten Big Bethel AME Church Inc. » Inc. » Allan Vella J.W. Robinson & Associates » Rev. John Foster Jeffrey Robinson Newcomb & Boyd » Robert A. Howell Freed Howard LLC » Gary Freed biz 1190 AM WAFS » Dana Barrett Jamestown, L.P. » Matt Bronfman Northwestern Mutual Financial Network Gallman Development Group LLC » » Moe Modjeski Bleakly Advisory Group » Juice Studios » Anna Williams Bruce Gallman Outfront Media » Nelson Nolan Kenneth D. Bleakly Jr. Juneau Construction Company » Gay Construction Company » Paces Properties » W. Merritt Lancaster Blue Orbit Restaurant Consulting » L. Thomas Gay Davis Myers Ray Camillo ParkingSoft » Chad Krohn

A LEGACY OF PROGRESS | PAGE 19 LEADERSHIP & MEMBERS » Shaping the Future of Atlanta

MEMBERS (cont’d)

Parkmobile USA Inc. » Tina Dyer Safari Hospitality » Victor Donnelly Switchyards Downtown Club » Trees Atlanta » Connie Veates Patterson Real Estate Advisory Group » SafeHouse Outreach » Philip Bray Michael Tavani Trillium Management Inc. » Lance Patterson Schulten Ward Turner & Weiss » T. Dallas Smith & Company LLC » James B. Cumming Perennial Properties Inc. » W. Scott Schulten Dallas Smith Turner Enterprises Inc. » S. Taylor Glover Aaron Goldman Sessions Law Firm » Ten Partners LLC » Alan Joel Urban Enterprises » Shayne Walsey PRecise Communications » D. Benjamin Sessions T.Y. Lin International » Dean Collins U.S. HealthWorks » CarolAnne Barrett Alexis Davis Smith Silverman Construction Program The Candler Building » Chella Baker View Inc. » Christine Sweeney RCG Properties LLC » Robert Management » The Carter Center » Lisa Wiley C. Glustrom Arnold “Arnie” Silverman VOX Teen Communications » Jeff Romig The Ellis Hotel » Richard “Kim” Kleisner Real Times Media () SimplePart » Lauren Morris W Atlanta Downtown » Chris Cannon The Epsten Group » Bill D’Onofrio » Hiram Jackson Southface » Marci Reed Walter P Moore » Douglas W. Robinson Regent Partners LLC » David B. Allman The Home Depot Foundation » Weissman PC » Maria Mollise SRS Real Estate Partners » Catherine Stodola Res Novae LLC » Scott Daniel Nicholson Ray Uttenhove Westplan Investors » Ewoud Swaak The King Center » Barbara A. Harrison Restart3:20 » Daniel Levison St. Luke’s Episcopal Church » Wheat Street Charitable Foundation » The Partnership » Tillman Douglas Revel LLC » Kristi Rooks Cotten Alston Rhonda Brown Henley The Tabernacle » Karyn Kotler Richard Bowers & Company » Stevens & Wilkinson » Ronald V. Stang Winter Companies » Brent Reid Richard E. Bowers Sr. SuperShuttle » Julie Boston The University Financing Foundation Inc. » Thomas H. Hall III Rosser International Inc. » Sutherland » Mark D. Wasserman William S. Griffin Theatrical Outfit » Lee Foster

BE DOWNTOWN FUNDERS Generous Support for CAP’s 2014-2016 Be Downtown Campaign has been provided by the following organizations

Aderhold Family Foundation Carter Georgia-Pacific LLC Post Properties Inc. AGL Resources, Inc. Centennial Park District Happy Ending Productions Richard Bowers & Co. Arthur M. Blank The Coca-Cola Foundation Integral SunTrust Trusteed Foundations: Family Foundation Greene-Sawtell Foundation Cousins Properties The James M. Cox Foundation Hotel Incorporated Trillium Management Inc. Memorial Drive Corridor The Boston Consulting Cushman & Wakefield Inc. Partners Turner Group Inc. Georgia Power Portman Holdings LLC Turner Enterprises, Inc. The Candler Building

THE FACES OF PROGRESS People Make it Possible – A Dedicated Team

There are many moving parts involved in taking an entire city forward into a promising future, and the advancements achieved in Atlanta would not be possible without the commitment of our board and the staffs at Central Atlanta Progress and the Atlanta Downtown Improvement District.

PAGE 20 | CAP + ADID » 2016 ANNUAL REPORT THE TEAM » CAP & ADID Staff

CAP & ADID STAFF

ADMINISTRATION MARKETING & PLANNING & ECONOMIC MEMBERSHIP DEVELOPMENT

Jennifer Ball Wilma Sothern A.J. Robinson Vice President, Vice President, President Planning & Economic Marketing Development

Wesley Brown Dana Williams Paige Sullivan Senior Project Manager, Vice President, Marketing Coordinator Planning & Capital Finance Projects

Audrey Leous Emily Yerke Project Manager, Membership & Deana Davis Planning & Urban Development Manager Manager, Human Design Resources & Payroll

Alena Green Deon Villasencio Project Manager, Event Coordinator Tanya Betton Economic Development Accounting Assistant

SUSTAINABILITY & TRANSPORTATION Shevenie Reid Angie Laurie Executive Assistant Brigitte Graham to A. J. Robinson Vice President, Transit Sales Manager Transportation

Brittany Sessions Receptionist, Kailor Gordy Administrative Assistant Program Manager

MEMORIAL DRIVE CORRIDOR ATLANTA DOWNTOWN IMPROVEMENT DISTRICT

David Wardell Greg Giuffrida Vice President, George Chidi Memorial Drive Operations & Social Impact Director Corridor Executive Public Safety

A LEGACY OF PROGRESS | PAGE 21 CELEBRATION & ANTICIPATION » A Word from A.J. Robinson

A YEAR OF CELEBRATION AND ANTICIPATION We toast our storied past and put tomorrow into focus

2016 served as a milestone year for Central Atlanta Progress and the Atlanta Downtown Improvement District in many respects. In addition to a yearlong celebration marking the 75th anniversary of CAP and the 20th anniversary of ADID, we also turned our attention to the future and an array of exciting new ventures that will usher in Atlanta’s next chapter.

The voters of Atlanta affirmed their commitment to improved mobility with their support of a TSPLOST and additional MARTA half penny tax that will generate millions of dollars for various transit initiatives, and those same voters will be called upon in 2017 to elect a new Mayor. Preliminary plans were unveiled for “the Stitch,” a transformational capping of the Downtown Connector that could reconnect the Downtown and Midtown communities, and an important study was conducted on a proposal to bring casino gaming to Georgia and the City. Work began on the Downtown Atlanta Master Plan, which will serve as 15-year blueprint for development and planning in Downtown, and construction continued on the new Mercedes-Benz Stadium, slated to open this year and play host to the college football national championship game in early 2018.

This is a time of remarkable change for Atlanta, specifically Downtown, and the future has never been brighter. As we close the door on 75 years of collaboration and innovation, we are boldly taking steps over a new threshold into tomorrow.

~ A.J. Robinson, CAP/ADID President

PAGE 22 | CAP + ADID » 2016 ANNUAL REPORT CELEBRATION & ANTICIPATION » Extending the Legacy

EYES ON THE HORIZON » EXTENDING THE LEGACY Robust plans to keep the momentum going

At the close of 2016, the teams at CAP/ADID were able to reflect on a remarkable year of progress. As important as the developments of 2016 were, there is reason for even more excitement as we look ahead into 2017 and beyond. It is a testament to the hard work of CAP/ADID, the Atlanta Mayor’s office, City Hall, the Atlanta City Council, and the many partners, businesses, and community members who approach every day as an opportunity to make this City even better. There are numerous amazing projects on the horizon, and we would like to highlight a few that promise to help carry us forward.

DOWNTOWN ATLANTA MASTER PLAN The Downtown Atlanta Master Plan launched in the fall of 2016, with initial public meetings focused on transportation. Additional topics, including community engagement, will be addressed in early 2017. The Plan will be the primary vision-setting and policy-directing strategy to lead the ongoing revitalization and evolution of Downtown Atlanta for the next fifteen years. In addition to establishing priorities for future land use, transportation networks, parks and open spaces, and major development projects, the Plan is expected to guide real estate and infrastructure investments and economic development activities. Key elements of the master plan process include a Downtown Market Study and a Comprehensive Transportation Plan.

CASINO GAMING STUDY, PHASE II Central Atlanta Progress and the Atlanta Downtown Improvement District (CAP/ADID) recently completed a comprehensive, year-long study to understand the impact of a gaming attraction to the State of Georgia as well as local communities, with emphasis on urban cores. The study concluded the following key takeaways: 1. Casino gaming could generate an additional source of state revenue, but has its drawbacks. 2. Casino revenue is primarily generated from locals, not tourists. 3. Substitution effects likely exist at multiple levels, but are complex and difficult to fully predict. 4. Local communities will incur costs, so funding mechanisms must be in place to mitigate impacts. 5. Social impacts need to be mitigated for communities closest to a casino. 6. Local communities must set and negotiate specific objectives before allowing casino development, or they are unlikely to see a positive impact from gaming.

CONTINUING DOWNTOWN INVESTMENT Downtown Atlanta saw over $449 million in public and private investment in 2016. Another $4.4 billion is under construction or planned to be completed before 2020, for a total of $4.8 billion in redevelopment, including: • 447,000+ retail s.f. • 2,059 student beds • 372,790 office s.f. • 3,100,000+ institutional s.f. • 5,662 housing units • 2,528 hotel rooms

A LEGACY OF PROGRESS | PAGE 23 CELEBRATION & ANTICIPATION » Connect

THE STITCH: NEXT STEPS This work envisions capping the Downtown Connector by constructing a ¾-mile platform over the highway, extending from the Civic Center MARTA station at West Peachtree Street over to Piedmont Avenue. This would create new urban greenspace and foster new commercial and residential growth. Further, the project would fill the void between Downtown and Midtown, disjointed years ago by the interstate.

The “re-stitching” of the neighborhoods could bring about a unified central business district for the City of Atlanta. The project is still conceptual and requires a significant amount of design and engineering work. Next steps to advance the vision will include completing a detailed civil engineering survey, a technical feasibility study, and a financing plan.

ATLANTA ARTS AND ENTERTAINMENT SIGN DISTRICT In 2017, CAP/ADID will coordinate the launch of the Atlanta Arts and Entertainment District, a neighborhood activation and economic development project for Downtown Atlanta. Powered by outdoor media that will create light, vitality, and activity, the district will help spur commercial investment and serve the needs and demands of national and international events hosted in Atlanta.

As the physical and symbolic center of the region, Downtown must grow and evolve as the active market place for commerce and entertainment. New digital signage and media, managed in a coordinated way, can play a significant role in supporting this desired activity and defining Atlanta’s culture and brand.

PLACEMAKING EFFORTS CAP/ADID, in partnership with Project for Public Spaces, will execute the final stages of the Heart of the Community grant process. The funds, awarded by Southwest Airlines, will be used to reprogram the southwest corner of Woodruff Park, an area of the park identified by community members as ripe for reinvigoration. Anticipate new furniture, infrastructure, and programming materials (such as a mobile cart for storing program equipment), all of which will add more vibrancy and activity to the park.

MARTA Makeover efforts will continue at with the return of the popular Food Truck Fridays event in spring 2017. Station Soccer, managed by the nonprofit Soccer in the Streets, will witness even more robust programming and league activity. Additionally, goals are in place for the expansion of the Five Points station community garden. Thanks to a partnership with Cristo Rey Atlanta Jesuit High School, the community garden and soccer pitch will be incorporated into classroom and athletic curriculums.

PAGE 24 | CAP + ADID » 2016 ANNUAL REPORT REACH OUT We welcome you on our journey of progress

2016 was a year of great achievement and important developments for the city. It marked the culmination of 75 years of tremendous progress, while also setting the stage for exciting new plans that will usher us into the next 75 years. We are thrilled with the direction of the city, and we invite you to join us as we move forward. 84 Walton Street, Suite 500 | Atlanta, GA 30303 | 404.658.1877 » AtlantaDowntown.com

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Photography by: Gene Phillips, [email protected]; Lauren Holley, [email protected]; and The Atlanta Police Foundation 84 Walton Street, Suite 500 Atlanta, GA 30303 404.658.1877 ATLANTADOWNTOWN.COM