INTRODUCTION

Another 40 episodes, another “bonus book.”

We’re really moving now. Both us with the podcast and – hopefully – you with your performance career. The hope is that you’ve been with us on this journey together, listening to the show and reading the previous three eBooks in this series. Both are meant to help you grow – on and off the stage – in what you’re doing as a musician, singer, songwriter – an entertainer!

In case you’ve just joined us, as they say in the broadcast world, the tips you’re about to read are the ‘Bonus’ given out in each episode of “Now Hear This Entertainment,” a (free) weekly podcast containing interviews with guests who are having success in entertainment. The host of the show, Bruce Wawrzyniak, is also president of Now Hear This, Inc., and so his tip each week/episode is drawn from his vast experience in the NHTE host Bruce business. Wawrzyniak Whether you’ve read Volumes 2 and 3 in the series or not, you’ll notice that in addition to the “Bonus” (the tip), we also provide you with additional insight aimed at helping you – something that the guest also said on the episode of the show that’s referenced at the top of the page.

We continue to recognize the struggle. Independent artists havea long list of challenges across various facets of their constantly evolving career. Through Now Hear This, Inc. as well as through the podcast, Bruce Wawrzyniak is on the front line, continually hearing from individuals just like you, telling him about the problems that they face and the help that they need. Those pain points are exactly what this book is aimed at. And there’s a continued recognition that, just like the price of this eBook, the solutions have to come with little, if any cost. Throughout the following pages you’ll find that the help that is given can be put into practice right away, not once you get a loan or sell lots and lots of CDs or downloads.

Since you pack a lot of equipment to haul around, you’ll find this resource helpful in being electronic, so that you don’t have to tote one more item around. As American Express used to say, “Don’t leave home without it.” Take advantage of the topical index too (page 3)!

If you haven’t heard “Now Hear This Entertainment,” jump in with both feet now. It can be heard at www.NHTE.net, plus there are links there to get it instead from iTunes, Google Play Music, Stitcher Radio, SoundCloud, and TuneIn Radio. The show has gotten listeners from 125 countries, spanning all five regions of the world (Africa, the Americas, Asia, Europe, and Oceania). Here’s hoping you’re one of them.

Enjoy the book!

1 ABOUT THE AUTHOR

Bruce Wawrzyniak is the founder of Now Hear This, Inc., which specializes in management, promotion, and booking. The company is based in the greater Tampa Bay area and was incorporated in the state of Florida in 2004, but has served clients throughout the U.S. More specifically, some of those that Bruce has worked with have been in locations ranging from entertainment hotbeds such as Los Angeles, Nashville, Austin, Atlanta, and Orlando, in addition to others from the likes of Alabama, New Mexico, North Carolina, and West Virginia.

Bruce has not only gotten clients placed into an array of media opportunities including TV, radio, newspapers, magazines, the Web, and podcasts, but, he has secured very notable performance opportunities including, but not limited to, the Las Vegas ‘strip,’ songwriters festivals, and various venues from the House of Blues to the Rodeo Opry to The Mint (Los Angeles) and countless others.

Bruce has been a speaker and a workshop leader, including presentations at songwriters festivals and even at a Young Songwriters Workshop that was held in Nashville, not to mention having even been a featured speaker at an event in our nation’s capital as well as at a content marketing summit in Florida. Almost always he is sharing insights with audiences about promoting, which makes his “Bruce’s Bonus Book” series a natural extension.

Bruce also has been talking every week since February 2014 to guests who are having success in entertainment on the “Now Hear This Entertainment” podcast, which has gotten listeners from all five regions of the world (Africa, the Americas, Asia, Europe, and Oceania). The show has gotten some very notable guests and Bruce’s conversations with them are designed to draw out information that will be helpful for listeners who are aspiring entertainers.

Every Monday since September 2014 on www.NowHearThis.biz he has also been writing a weekly blog aimed at helping readers who are trying to gain insights to help their performance careers.

It’s also worth noting that his entire professional career has been spent in communications (public relations, media relations, marketing, the Web, social media), having worked with the likes of a National Hockey League team, the league office for North America’s premier professional indoor lacrosse league, and even the world governing body for an Olympic sport.

Read testimonials about Bruce and Now Hear This online/here

2 TOPICAL INDEX

Category Page(s) Attitude...... 5G, 12G, 22G, 26B, 27G, 39G, 43G Booking...... 6B, 22B, 23B, 25G, 27G, 34B Business...... 10B, 18B, 20G, 34B, 42G Collaborating...... 4G, 10G, 35G Communication...... 36B, 38B Contests...... 4B Crowdfunding...... 13G Etiquette...... 8B, 12B, 13B General...... 7G, 18B, 26G, 27B, 35B, 37G, 39G, 41G, 43G Learning...... 7B, 18B Live shows...... 16G, 19B, 19G, 23G, 25B, 26B, 29B, 29G, 30B, 31B, 32G, 33G, 37B, 40G Media...... 13B, 32B Networking...... 15G, 20B, 21B Performing...... 9B, 14G, 15G, 19G, 42G Preparation...... 11B, 12B, 16B, 25B, 29G, 30B, 32B, 32G, 33B Producers...... 8G Promotion...... 5B, 17B, 22B, 24B, 24G, 28B, 28G, 29B, 32B, 37B Publicity...... 13B Reality shows...... 18G, 22G, 31G Recording...... 9G, 11G, 17G, 33B, 38G, 43G Resources...... 14B, 20G, 21B, 21G, 36B, 40G Social media...... 15B, 21B, 24B, 24G, 41G Songwriting...... 30G, 34G, 35G, 36G Vocal health...... 6G

NOTE: The letter B in a page number reference is directing you to the Bonus whereas a G alongside a page number is directing you to what the guest said, as listed on the lower portion of that page.

3 Episode-132 Lionel Lodge

Born in Scotland, lived in Canada, now resides in Austria, but also lived in Spain and has spent time in the Ukraine. A singer, songwriter, guitar player who’d just released his 12th album, plus he has written lyrics and music for numerous other releases.

Hear the interview: iTunes ▪ Google Play Music ▪ Stitcher Radio ▪ SoundCloud ▪ NHTE.net

Bruce’s Bonus from this episode: Be careful with pinning a tweet or a Facebook post. For openers, you could end up forgetting that it’s sitting up there. Perhaps more importantly, if someone sees it and doesn’t realize it’s a pinned post, if it’s up there a while they might think, “Wow, this person hasn’t posted anything in quite a while.” If you insist on doing it – and I’m not saying you shouldn’t – set a calendar reminder of when to take it down.

This guest said:

“One of the things I’ve always enjoyed doing is going somewhere else and playing with local musicians and meeting musicians, and just going with myself and my acoustic guitar and meeting people and putting a band together and doing some jamming. And the way they, culturally, look at their music, the way they deal with my songs then changes me.”

15