September 2019 | Investor Relations Disclaimer Table of Contents
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Investor Relations I August 2015 Company Mission & Business Area
Investor Relations I August 2015 Company Mission & Business Area A Mobile Lifestyle Platform Daum Kakao provides mobile lifestyle services that make everyday connections boundless and better Our mission is to “Connect Everything” Connecting users, businesses, and more together on our platform in a way that touches every aspect of our lives Communication & Search & Media & Commerce & Taxi & Community Recommendation Content Games Fintech Others Media 2 Created Through the Merger of Leading Internet & Mobile Platforms Feb 1995 1999 2005 2009 2013 Established Daum Café Daum Blog Map. Mobile Global Utility Apps Daum “Tistory” Service “SolMail” Communications “SolCalendar” 1997 2000 2006 Jun 2015 Daum E-mail Daum Search Daum TV Kakao#Search Jan 2015 May 2015 “Hanmail” “TV Pot” KakaoChannel K Venture Group Path KakaoTV Mobile Lifestyle Platform Oct. 1, 2014 Merger between Daum and Kakao Nov 2014 Mar 2015 May 2015 BankWalletKakao KakaoTaxi LOC&ALL (KimGiSa) Mar 2010 Mar 2012 Aug 2014 KakaoTalk KakaoStory YellowID Dec 2006 Sep 2010 Jul 2012 Sep 2014 Established Changed company KakaoGames KakaoPay IWILAB Name to Kakao 3 Diversified Platform Leveraging Content, Social Graph and User Traffic Daum Kakao’s Assets and Expertise Diverse Platforms Leading to Growth and Monetization #1 Communications Kakao Kakao Kakao Contents & Community Talk Story Hello #2 Advertising Kakao Platform Daum Story YellowID #3 Assets Recommendation Daum Kakao(#) KakaoTalk & Search Search Search Channel Social by advertising monetizing Traffic Graph User &engagementand base growth #4 Media & Content Daum Media KakaoTV KakaoPage n Contents: 14 years of accumulated contents of Daum #5 Search and continued creation of contents by Kakao Games Kakao Kakao Daum platforms including KakaoStory, Brunch, Plain, etc. -
A Case Study on Kakao's Resilience
International Journal of Management and Applied Science, ISSN: 2394-7926 Volume-4, Issue-3, Mar.-2018 http://iraj.in A CASE STUDY ON KAKAO’S RESILIENCE: BASED ON FIVE LEVERS OF RESILIENCE THEORY SONG MINZHEONG Hansei University E-mail: [email protected] Abstract - The purpose of this study is to prove the Korean Internet company, Kakao’s resilience capacity. For it, this paper reviews the previous literatures regarding Kakao’s business models and discusses ‘resilience’ theory. Then, it organizes the research questions based on the theoretical background and explains the research methodology. It investigates the case of Kakao’s business and organization. The case analysis shows that five levers of resilience are a good indicator for a successful platform business evolution. The five levers are composed of coordination, cooperation, clout, capability, and connection: First lever, coordination that makes the company to restructure its silo governance in order to respond to actual business flow starting from the basic asset like game and music content; second lever, cooperation where the firm provides creative people with playground for startups such as KakaoPage; third lever, clout where the company shares its data by opening its API of AI and chatbot to 3rd party developers; fourth lever, capability where the firm establishes AI R&D center, KakaoBrain as the function of multi-domain generalist for developing diverse platforms tackling customer needs; and the last fifth lever, connection where the firm continues to expand its platform business to the peripheries, O2O businesses such as KakaoTaxi, KakaoOrder, KakaoPay, and KakaoBank. In conclusion, this study proposes Internet companies to be a resilient platform utilizing those five levers of resilience in order to form successful platform. -
Masaryk University
Masaryk University Faculty of Social Science Diffusion of Social Media in East Asia How sociocultural context influenced the diffusion of social media innovation in South Korea, Japan, and Mainland China? Bachelor thesis Michal Španěl Brno 2018 1 I declare that I have worked on this thesis independently, using only the primary and secondary sources listed in the bibliography. ……………………………. Brno, 1. 12. 2018 2 Abstract This work is dedicated to a comprehensive analysis of sociocultural context influencing a diffusion of innovations. Diffusion of innovation and related theory is applied to a specific case of spread of social media in East Asia countries, all having and developing unique and distinctive media ecosystems: Japan, South Korea and Mainland China. The thesis aims to analyse how might have sociocultural factors influenced the diffusion of the media innovation in these countries and in which direction, based on the related innovation and media theory. Key words: diffusion of innovation, Carl Rogers, Bass Diffusion Model, Hofsfede cultural dimensions, Hall low-context high-context dimensions, innovativeness, social media, Mainland China, South Korea, Japan 3 Table of Contents 1. Introduction ........................................................................................................................ 5 2. Everett Rogers and innovations .......................................................................................... 7 3. Bass Model and Critical Mass ......................................................................................... -
Webtoons: the Next Frontier in Global Mobile Content
Media Webtoons: The next frontier in global mobile content Overweight (Maintain) Webtoons: No. 1 in Korea = No. 1 in the world Korea is the birthplace of webtoons. As a “snack-culture” format optimized to Industry Report smartphones, Korea’s webtoons have made significant progress over the years and September 20, 2019 now boast the strongest platform/content competitiveness in the world. As demand for mobile entert ainment continues to grow, webtoons are capturing the eyes and wallets of an increasing number of users, presenting a significant opportunity for Korean platform providers. Mirae Asset Daewoo Co., Ltd. Webtoons to take shape as a distinct market [Media ] Webtoons are more than just an online conversion of paper-based comic books. They Jeong -yeob Park represent a new form of content created by the mobile internet ecosystem. Not only is +822 -3774 -1652 the potential audience larger, but the time spent on webtoons tends to be longer than [email protected] time spent reading paper comics. In Kor ea, webtoons already account for the second largest share of time spent on apps, after videos. When assuming full monetization, the size of the webtoon market is on a completely different level than the traditional comic book market. Webtoons are also gai ning traction among younger people in the global market, similar to what we saw in Korea five to 10 years ago. With the help of marketing and a well-established user/writer base, webtoons look likely to take root as a new culture in overseas markets. Of note, LINE Webtoon has seen impressive user growth in the US , with 8mn monthly active users (MAU). -
Media/Entertainment Rise of Webtoons Presents Opportunities in Content Providers
Media/Entertainment Rise of webtoons presents opportunities in content providers The rise of webtoons Overweight (Maintain) Webtoons are emerging as a profitable new content format, just as video and music streaming services have in the past. In 2015, webtoons were successfull y monetized in Korea and Japan by NAVER (035420 KS/Buy/TP: W241,000/CP: W166,500) and Kakao Industry Report (035720 KS/Buy/TP: W243,000/CP: W158,000). In late 2018, webtoon user number s April 9, 2020 began to grow in the US and Southeast Asia, following global monetization. This year, NAVER Webtoon’s entry into Europe, combined with growing content consumption due to COVID-19 and the success of several webtoon-based dramas, has led to increasing opportunities for Korean webtoon companies. Based on Google Trends Mirae Asset Daewoo Co., Ltd. data, interest in webtoons is hitting all-time highs across major regions. [Media ] Korea is the global leader in webtoons; Market outlook appears bullish Jeong -yeob Park Korea is the birthplace of webtoons. Over the past two decades, Korea’s webtoon +822 -3774 -1652 industry has created sophisticated platforms and content, making it well-positioned for [email protected] growth in both price and volume. 1) Notably, the domestic webtoon industry adopted a partial monetization model, which is better suited to webtoons than monthly subscriptions and ads and has more upside potent ial in transaction volume. 2) The industry also has a well-established content ecosystem that centers on platforms. We believe average revenue per paying user (ARPPU), which is currently around W3,000, can rise to over W10,000 (similar to that of music and video streaming services) upon full monetization. -
Internet AI Roadmap: Smart Speakers in B2C and Cloud Services in B2B
Internet AI roadmap: Smart speakers in B2C and cloud services in B2B Internet firms’ AI businesses taking shape Overweight (Maintain) The artificial intelligence (AI) businesses of global and domestic internet companies are increasingly taking shape and entering the execution phase. The most notable Industry Report development in the B2C space is the launch of AI-based voice-controlled speakers. In the B2B space, cloud services supported by AI are gaining increasing attention. June 19, 2017 B2C: Launch of voice-activated speakers and everyday services Mirae Asset Daewoo Co., Ltd. An increasing number of everyday services integrated with voice-controlled speakers and AI platforms are coming onto the scene. Amazon (NASDAQ: AMZN, [Internet/Game/Advertising] CP: US$995.17) is the current leader of this market, with its Echo smart speaker and Jee-hyun Moon Alexa virtual assistant. Last week, the company launched an Alexa-enabled smart +822-3774-1640 shopping device called Dash Wand the same day it announced its US$13.7bn [email protected] acquisition of the Whole Foods grocery chain. Also last week, NAVER’s Japanese subsidiary, LINE, unveiled smart speakers, named Wave and Champ, to which LINE will tie services like shopping and delivery. Domestically, both NAVER (035420 KS, BUY, TP: W1,160,000, CP: W878,000) and Kakao (035720 KQ, BUY, TP: W125,000, CP: W103,800) plan to release their own voice-controlled speakers this summer. B2B: Rapid growth of cloud services among firms strong in AI IT companies with strong AI capabilities are seeing rapid growth in their cloud revenue. Amazon , IBM (NYSE: IBM, CP: US$154.84), and Microsoft (NASDAQ: MSFT, CP: US$70.87) - with the Alexa, Watson, and Cortana, respectively - are enjoying double-digit growth in cloud revenue, which now makes up a meaningful percentage of overall revenue at all three companies. -
0.Cover Page
International Journal of Internet, Broadcasting and Communication Vol.9 No.3 44-58 (2017) https://doi.org/10.7236/IJIBC.2017.9.3.44 IJIBC 17-3-6 A Case Study on Kakao’s Resilience: Based on Five Levers of Resilience Theory Song, Minzheong Hansei University [email protected] Abstract The purpose of this study is to prove the Korean Internet company, Kakao’s resilience capacity. For it, this paper reviews the previous literatures regarding Kakao’s business models and discusses ‘resilience’ theory. Then, it organizes the research questions based on the theoretical background and explains the research methodology. It investigates the case of Kakao’s business and organization. The case analysis shows that five levers of resilience are a good indicator for a successful platform business evolution. The five levers are composed of coordination, cooperation, clout, capability, and connection: First lever, coordination that makes the company to restructure its silo governance in order to respond to actual business flow starting from the basic asset like game and music content; second lever, cooperation where the firm provides creative people with playground for startups such as KakaoPage; third lever, clout where the company shares its data by opening its API of AI and chatbot to 3rd party developers; fourth lever, capability where the firm establishes AI R&D center, KakaoBrain as the function of multi-domain generalist for developing diverse platforms tackling customer needs; and the last fifth lever, connection where the firm continues to expand its platform business to the peripheries, O2O businesses such as KakaoTaxi, KakaoOrder, KakaoPay, and KakaoBank. -
Emerging Challengers and Incumbent Operators Battle for Asia Pacific's
Emerging Challengers and Incumbent Operators Battle for Asia Pacific’s Digital Banking Opportunity June 2021 By Jungkiu Choi, Yashraj Erande, Yang Yu and Camille Jasmine Aquino Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we helpwe work clients closely with with total clients transformation—inspiring to embrace a complextransformational change, enablingapproach organizations aimed at benefiting to grow, all buildingstakeholders—empowering competitive advantage, organizations and driving to grow, bottom-linebuild sustainable impact. competitive advantage, and drive positive societal impact. To succeed, organizations must blend digital and humanOur diverse, capabilities. global teams Our diverse, bring deep global industry teams and bringfunctional deep expertiseindustry andand functionala range of expertiseperspectives andthat aquestion range of the perspectives status quo to and spark spark change. change. BCG delivers solutions through leading-edge management consultingconsulting, alongtechnology with technology and design, and design,corporate corporate and digital and ventures. digital ventures— We work in a anduniquely business collaborative purpose. modelWe work across in a uniquelythe firm and collaborativethroughout all model levels across of the theclient firm organization, and throughoutfueled by the all goal levels of helpingof the client our -
Kakaotalk Notifications Not Working
Kakaotalk Notifications Not Working Bull-necked Barney complexifies, his deaf-aids reposed cremating blasphemously. Potential Purcell beardfricasseed imprecisely? dingily, he ventriloquise his sequela very endemically. Is Reynolds jurant when Philbert Among other notification in a walk. You can follow add status to your profile. Press enter a new messages that i reply a group members in korea cannot mark them as expected. CNN to Comedy Central. Performing a free guide, i fixed my current time. Only from scammers by clicking or bank is? Fi source if one is available, and relaunch Voxer. New notifications not working, there you like a fee after setup with a free call? These issues always backed up in preview of them of their friends from now on set up as building on kakao. But pepper also provide enhanced coverage and useful information from all over the world if necessary find science of fraud or relevance to our global audience. After few minutes without carrying bills for many people read yet there was released by reservation time. Since it sort a video calling app, the quality of your call poison help but depend in your network signal and speed. What comes after confirming your bank account is another confirmation process to add an extra layer of security to your money. The Financial Supervisory Service can also enjoy the effect of saving budget and reducing civil petition processing work. This user base is an answer site contains user reported crash with that have pictures and url into my kakaotalk notifications not working with. RECOMMENDED CONFIGURATION VARIABLES: EDIT AND UNCOMMENT THE SECTION BELOW TO INSERT DYNAMIC VALUES FROM YOUR PLATFORM OR CMS. -
A Security and Privacy Audit of Kakaotalk's End-To-End Encryption
DEGREE PROJECT IN INFORMATION AND COMMUNICATION TECHNOLOGY, SECOND CYCLE, 30 CREDITS STOCKHOLM, SWEDEN 2016 A Security and Privacy Audit of KakaoTalk’s End-to-End Encryption DAWIN SCHMIDT KTH ROYAL INSTITUTE OF TECHNOLOGY SCHOOL OF ELECTRICAL ENGINEERING KTH Royal Institute of Technology School of Electrical Engineering Double Degree Programme in Security and Mobile Computing ABSTRACT OF (NordSecMob) MASTER'S THESIS Author: Dawin Schmidt Title: A Security and Privacy Audit of KakaoTalk's End-to-End Encryption Date: September 30, 2016 Pages: 165 TRITA: TRITA-EE 2016:131 Code: EP248X Supervisors: Panos Papadimitratos N. Asokan Advisor: Ronald Deibert End-to-end encryption is becoming a standard feature in popular mobile chat appli- cations (apps) with millions of users. In the two years a number of leading chat apps have added end-end encryption features including LINE, KakaoTalk, Viber, Facebook Messenger, and WhatsApp. However, most of these apps are closed-source and there is little to no independent ver- ification of their end-to-end encryption system design. These implementations may be a major concern as proprietary chat apps may make use of non-standard cryptographic algorithms that may not follow cryptography and security best practices. In addition, governments authorities may force chat app providers to add easily decryptable export- grade cryptography to their products. Further, mainstream apps have a large attack surface as they offer a variety of features. As a result, there may be software vulnera- bilities that could be exploited by an attacker in order to compromise user's end-to-end privacy. Another problem is that, despite being closed-source software, providers often market their apps as being so secure that even the provider is not able to decrypt messages. -
Impact of Diversifying Media Content on Country's Economic Potential: Case Study of South Korea Authorship Introduction
IMPACT OF DIVERSIFYING MEDIA CONTENT ON COUNTRY'S ECONOMIC POTENTIAL: CASE STUDY OF SOUTH KOREA AUTHORSHIP INTRODUCTION Alina Vitalievna Fadeeva The relevance of this study is determined by Saint-Petersburg State University, St. Petersburg, Russia. the fact that the products of media production ORCID: https://orcid.org/0000-0003-4219-888X in the Republic of Korea are rapidly gaining E-mail: [email protected] popularity all over the world. This Daria Anatolevna Puiu phenomenon should be considered within the Saint-Petersburg State University, St. Petersburg, Russia. framework of the "soft power" concept, as a special semiotic system influencing the ORCID: https://orcid.org/0000-0003-1915-9647 E-mail: [email protected] formation of the consumer culture of a modern Pavel Yurievich Gurushkin person. In particular, such a musical trend as K- pop is the most in-demand and dynamically Saint-Petersburg State University, St. Petersburg, Russia. developing segment of the modern ORCID: https://orcid.org/0000-0001-6980-0573 entertainment industry. The central place in E-mail: [email protected] this process is held by the mass media as the Sergey Borisovich Nikonov main instrument of promotion. It should be Saint-Petersburg State University, St. Petersburg, Russia. noted that with the development of IT technologies, the popularity of Korean media ORCID: https://orcid.org/0000-0002-8340-1541 E-mail: [email protected] products is only increasing. The largest conglomerates, cosmetic industries and Iuliia Valerievna Puiu production centers use the latest technologies Herzen State Pedagogical University of Russia, St. Petersburg, (social networks and mobile applications), Russia. modernizing their approach to shaping the ORCID: https://orcid.org/0000-0002-7216-8924 E-mail: [email protected] image of South Korean brands in the area. -
Kakaopage Sees Transaction Volume Surpassing W500bn in 2020
[Korea ] Internet Kakao (035720 KS ) KakaoPage sees transaction volume surpassing W500bn in 2020 Mirae Asset Daewoo Co., Ltd. Jeong -yeob Park [email protected] Chang-kwean Kim [email protected] Kakao presented key indicators and its future vision for the webtoon business (KakaoPage and Piccoma) at IPO EXPO 2020. KakaoPage set its 2020 transaction volume target at over W500bn, far above our original expectation (W340.3bn). Maintain Buy and TP of W370,000: We expect Kakao’s webtoon business to gain increasing attention as a next-generation platform, alongside Webtoon Entertainment. 2020 transaction volume target set at over W500bn; aiming to become a global IP machine - KakaoPage (CEO Lee Jin-soo) presented a 2020 transaction volume target of over W500bn (+56.3%). - Given that roughly 40% of intellectual properties (IPs) available on Piccoma are owned by KakaoPage, we believe the W500bn target partially includes Piccoma’s transaction volume. - Still, we view the announcement as meaningful, as it presents a target well above our expectations (W340.3bn for KakaoPage and W234bn for Piccoma). - KakaoPage, which was the first in the industry to successfully monetize webtoons through its “pay or wait” model, has been strengthening its roles as both a content platform and IP holder (currently owning more than 7,000 original IP titles through investments in authors and content providers). - Meanwhile, Piccoma has successfully monetized its platform while also demonstrating the far-reaching power of “K-stories” (Korean webtoons/web novels). Of note, K-stories account for almost 40% of Piccoma’s transaction volume (but less than 5% of Piccoma’s titles).