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September 2019 | Investor Relations Disclaimer Table of Contents September 2019 | Investor Relations Disclaimer Table of Contents Kakao Ecosystem 4 Kakao Business 12 Talk Biz 13 Mobility 16 Tech-Fin 17 Kakao Bank 18 Music 19 Game 20 Paid Content 21 Kakao M 22 Kakao Friends 23 Financial Overview 24 Kakao ecosystem Kakao business Financial overview 4 Vision “Connect Everything” Innovating the way we connect for a better tomorrow 5 History 2009 2013 2015 2015 2016 2016 2018 Kakao Kakao Kakao Sharp(#) Search Kakao Kakao Japan Merger w. LOEN Talk Page Taxi Talk Channel Navi Piccoma Kakao M Spin off Kakao TV 2006 2014 2016 2016 2017 2018 I.W.I LAB Kakao & Daum Kakao LOEN Kakao Pay Kakao Established Merger Bank Acquisition Kakao Mobility Commerce Established Spin off Split off 6 Undisputed Market Leader No1. Mobile Messenger Service in Korea Kakao Talk Monthly Active Users 44 Million MAU in Korea 97% Market Share 85% Population Penetration 44,417 44,076 43,526 43,577 43,662 43,812 43,044 43,201 42,746 42,431 #1 Brand Power Across 220 Industries in Korea Most Admired Workplace Among Top 100 Companies in Korea by Market Cap. 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 #1 Social Contribution Index Korea 42,431 42,746 43,044 43,201 43,526 43,577 43,662 43,812 44,076 44,417 Among the 57 Largest Conglomerate Global 49,158 49,468 49,844 49,709 50,348 50,113 50,187 50,219 50,547 50,882 Groups in Korea Average of monthly MAUs. Global includes domestic MAUs (000). 7 Kakao Ecosystem Interactive Business Platform Content Ecosystem & Global Expansion AI / Web Music / Advertising Commerce Mobility Tech-Fin Game IP Business Blockchain Literature Video Talk Bizboard Kakao Unrivaled Leading Sustained Business #1 App Launch Commerce Positioning Tech-Fin Growth for Expansion In Mobile Most Likeable Evolving as a Talk based No.1 30 Million Future In-house Literature Music among Koreans Business transactional Domestic Users Expanding IP Game Streaming & Platform Business Model Kakao i & Development Downloads Blockchain Main Net “Launching “Explosive “Multimodal “Reshaping “Future Growth “Regaining “Aggressive “One-of-a-Kind “Cash & TalkBoard Growth & Platform with the Korean Engine” Leadership via Global Business Model Loyalty based on Big Business All-Inclusive Financial Integration” Expansion via with Superior Generator Data and AI Model Transportation Industry” Unique Profitability” Through IP” technology” Expansion” Needs” Business Model” 8 Repeatable Success Formula #1 Internet-Only Bank(1) Unique Success Factors for New Businesses: #1 Downloads in Books(2) Large User Base Encompassing an Entire Nation 10+ Million Kakao Taxi MAU(3) #1 Consumer Satisfaction(4) Kakao’s Nationwide Following Ensuring Success of New Service Launches #1 App in Mobile Literature(5) #1 Mobile Game Distribution(6) Unrivaled Access and Insight to User Data #1 Most Likeable Characters(7) Minimal User Acquisition Costs KRW1.7+ tn in Annual GMV in 2018 Notes: (1) In terms of asset size. (2) In terms of Japan App Store Books category. (3) Source: Kakao Mobility (4) Survey by Korea Consumer Board, Consumer satisfaction for mobile payment (5) Based on app downloads. (6) App Annie. Based on number of games in Top 100 on App Store in Korea in terms of grossing. (7) Korea Creative Content Agency survey 9 Stake of Major Subsidiaries and Strategic Partnerships Kakao mobility Kakao page Kakao pay Kakao games Kakao bank Kakao M Kakao commerce Kakao’s 18.0% Stake 69.3% 63.6% 60.9% 60.4% Common stock 10.0 96.8% 100.0% (As of Feb. 1st 2019) Voting right 4.0 Strategic Partner Feb. 2018 Jan. 2016 140bn W Jun. 2017 Dec. 2016 Feb. 2017 KRW 500bn KRW 125bn KRW 230bn Jul. 2019 KRW 24bn Shareholder status (FY2018) HongKong Korea Investment Holdings┃50% KB Kookmin Bank┃10% NetMarble Games┃4% Ebay┃4% Skyblue (Tencent)┃4% Korea Post┃4% SGI Seoul Guarantee┃4% YES24┃2% 10 Company Management Brian Kim Founder & Chairman Our Management “Korean Web Pioneer” Mason Yeo Sean Joh By Forbes Asia Key Subsidiaries 1998 Established Hangame, one of the first online game portals kakaogames kakaoJapan kakaoM globally 2001 Merged Hangame with Naver.com and co-headed NHN, the merged entity until 2007 Nkay Namkoong Leo Cho Jay Kim Stephan Kim 2010 Founded Kakao and launched kakaomobility kakaopage kakaopay Kakao Talk 2014 Merged Kakao with Daum and became the Chairman of the merged entity John Jung Alex Ryu Joy Lee Alex Ryu Source: Insight Korea, Forbes Asia. Notes: (1) Based on survey by Insight Korea. 11 Kakao ecosystem Kakao business Financial overview 12 Paradigm Shift in Advertising Industry Significant Growth Opportunity in Kakao Talk as a Biz Platform Ad Market Size (2018) Talk Biz Revenue (Unit: KRW trn, %) (Unit: KRW bn) (Penetration %) Guidance 60% +50% YoY 13.7 40% 421 8.2 258 5.5 (Digital Ad M/S) 12% 0.7 Total Ad TV, Print, Digital Ad Kakao Ad 2017 2018 2019(E) 2020(E) Market Outdoor, Etc. 13 Kakao Talk Bizboard (TalkBoard) TalkBoard, a New Innovative Way to Connect 44million Mega Traffic Chat list tab is where Users can get recommendations Users may fulfill any actions users spend the most time of their interests that wish to take AI Chatbot Plus Purchase Sync Friends Reservation Talk #DISCOVER Payment #CONNECT #ACTION Download Store Registration Brand Tab Talk Gift Customer Service Support Talk … 14 Talk Biz Commerce From Leveraging the Social Graph to any Talk-based Transactions Talk Gift Kakao Makers TalkBoard will revolutionize Apparel/Fashion>Socks daily commerce experience Kakao Friends Half Socks 9,900 KRW Most Popular 7 days left until deal close Number of Orders 10 Number of minimum order Number of maximum order Baskin Robins Starbucks Order Now Like 24,000 KRW 12,700 KRW Talk Store Talk Deal Recommendation My Stores Number of Deal Participants 1734 Buy Now Talk Deal Price 12,900KRW 8,900KRW Deals opened 7┃Deals accomplished 866 Deal Participation Deal Participation 15 Mobility Multimodal Platform with All-Inclusive Transportation Needs Kakao T Key Indices 2.9mn+ 23mn+ 8mn+ 10mn+ Peak Daily Registered Credit Card MAU Taxi-Hailing Users Orders Registrants 70+% of economically Based on large user Ready to Pay Users Dominant Traffic active population base and registered (As of June 2019) taxi driver base Waygo Blue Rejection-Free Premium Taxi Service Now offering more premium options 16 Tech-Fin No.1 All-Encompassing Financial Platform Kakao Pay Key Indices 30mn+ 19mn+ W11.4trn+ Accumulated MAU 2Q19 GMV Members FY2019 1H GMV W22trn (FY2018 Total GMV W20trn) Business Portfolio Embedded in Landing Page Accumulated Members KakaoTalk (Unit: mn) 30 + Payment Finance B2B 25 Apeach 60 x 20 Money Transfer Investment Certification 15 Payment Insurance Electronic Bills Membership Payment Bills E-Receipts 0.5 Credit-based transaction Sep-15 Jun-16 Oct-17 Nov-18 Aug-19 17 Kakao Bank No.1 Internet-Only Bank with Innovation Kakao Bank Key Indices W1.3trn 10mn+ W17.6trn W11.3trn W9.6bn Capital Deposits Credit Loans 1H19 2Q19 2Q19 Net Income 26 Weeks My Credit Kakao Bank *Kakao Talk-based Group Banking Account, Installment Saving Information Moim Service* Another innovative approach led to huge success by integrating social network w. financial products Manage Account +1mn users In one month +2.43mn users In 4 months 3.01 persons Avg per account Women over 30 Most active Social gathering Main Usage > Family expanses > Travel >Dating Invite (5) 18 Music # 1 Digital Music Platform with Unparalleled Market Presence Melon Key Indices 5.08mn+ 40mn+ 88mn+ Paying Song Library Playlists Subscribers 7mn Unique Visitor More personalized, Largest Music Content Dominant Traffic customized functions Music Revenue 1) Real-Time Charts Melon DJ Music DNA Kakao related (Unit: bn) Historical (Brand Power) (Human Curation) (Big Data) contents High 145 137 126 110 1Q17 1Q18 1Q19 1) Music revenue includes Melon, kakao music, digital music distribution and ticket 19 Game Multi-Platform Publisher to Global Game Provider Mobile Game Channel Mobile/PC Game Publishing Mobile Game Development Global Expansion Mobile Publishing ✔ No.1 Mobile Game Global Expansion through casual game development Marketing Platform ✔ Investment Based Partnership 1 IP: Kakao Friends Distribution via Kakao Talk and Daum Portal Princess TERA Legendary connect! Classic Moonlight Most Beloved Character in Korea Re:dive Sculpture 550 Million PC Publishing Accumulated Users 2 IP Collaboration <Friends Racing> Global Market Approach 3 Casual, Mid-core PUBG POE A:IR <Friends Town> ✔Black Desert(Overseas) /PUBG/POE SNG BOARD More Users, Improved Stability CASUAL ✔ Ascent: Infinite Realm Signed Online Publishing Agreement for Bluehole’s Next MMORPG in Korea, North <Disney Friends Ping Pong> America, and Europe 20 Paid Content (Web Literature) Growth through Innovative Business Model and Original IPs Kakao Page Piccoma (Kakao Japan) Global Expansion 20 mm cumulative registered Japanese webtoon platform Established K-Content users launched by kakao Japan in 2016 ecosystem in Southeast Asia 5.5 mm monthly active users Ranking #1 Top, #2 Grossing App Largest original IP Pool in Korea in the Google Play Store book category 4mn monthly active users Daewon C.I Neobazzar, Haksan Publishing Successful localization efforts Indonesia Secured Seoul Media Comics # of stories is growing fast. IPs DNC Media 8,000 stories in 2Q19, grew by Samyang CNC more than 3 times YoY Daon Creative Maximize the content value through creating Super IPs Kakao Page Quarterly GMV Piccoma Quarterly GMV (Unit: KRW bn) (Unit: KRW bn) +20% YOY WEB NOVEL웹툰 63 64 +128% YOY 59 60 53 37 뮤지 30 WEB DRAMA TOON컬 SUPER IP 22 23 16 드라 GAME영화 MOVIE 2Q18 3Q18
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