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Investor Relations I August 2015 Company Mission & Business Area
Investor Relations I August 2015 Company Mission & Business Area A Mobile Lifestyle Platform Daum Kakao provides mobile lifestyle services that make everyday connections boundless and better Our mission is to “Connect Everything” Connecting users, businesses, and more together on our platform in a way that touches every aspect of our lives Communication & Search & Media & Commerce & Taxi & Community Recommendation Content Games Fintech Others Media 2 Created Through the Merger of Leading Internet & Mobile Platforms Feb 1995 1999 2005 2009 2013 Established Daum Café Daum Blog Map. Mobile Global Utility Apps Daum “Tistory” Service “SolMail” Communications “SolCalendar” 1997 2000 2006 Jun 2015 Daum E-mail Daum Search Daum TV Kakao#Search Jan 2015 May 2015 “Hanmail” “TV Pot” KakaoChannel K Venture Group Path KakaoTV Mobile Lifestyle Platform Oct. 1, 2014 Merger between Daum and Kakao Nov 2014 Mar 2015 May 2015 BankWalletKakao KakaoTaxi LOC&ALL (KimGiSa) Mar 2010 Mar 2012 Aug 2014 KakaoTalk KakaoStory YellowID Dec 2006 Sep 2010 Jul 2012 Sep 2014 Established Changed company KakaoGames KakaoPay IWILAB Name to Kakao 3 Diversified Platform Leveraging Content, Social Graph and User Traffic Daum Kakao’s Assets and Expertise Diverse Platforms Leading to Growth and Monetization #1 Communications Kakao Kakao Kakao Contents & Community Talk Story Hello #2 Advertising Kakao Platform Daum Story YellowID #3 Assets Recommendation Daum Kakao(#) KakaoTalk & Search Search Search Channel Social by advertising monetizing Traffic Graph User &engagementand base growth #4 Media & Content Daum Media KakaoTV KakaoPage n Contents: 14 years of accumulated contents of Daum #5 Search and continued creation of contents by Kakao Games Kakao Kakao Daum platforms including KakaoStory, Brunch, Plain, etc. -
A Case Study on Kakao's Resilience
International Journal of Management and Applied Science, ISSN: 2394-7926 Volume-4, Issue-3, Mar.-2018 http://iraj.in A CASE STUDY ON KAKAO’S RESILIENCE: BASED ON FIVE LEVERS OF RESILIENCE THEORY SONG MINZHEONG Hansei University E-mail: [email protected] Abstract - The purpose of this study is to prove the Korean Internet company, Kakao’s resilience capacity. For it, this paper reviews the previous literatures regarding Kakao’s business models and discusses ‘resilience’ theory. Then, it organizes the research questions based on the theoretical background and explains the research methodology. It investigates the case of Kakao’s business and organization. The case analysis shows that five levers of resilience are a good indicator for a successful platform business evolution. The five levers are composed of coordination, cooperation, clout, capability, and connection: First lever, coordination that makes the company to restructure its silo governance in order to respond to actual business flow starting from the basic asset like game and music content; second lever, cooperation where the firm provides creative people with playground for startups such as KakaoPage; third lever, clout where the company shares its data by opening its API of AI and chatbot to 3rd party developers; fourth lever, capability where the firm establishes AI R&D center, KakaoBrain as the function of multi-domain generalist for developing diverse platforms tackling customer needs; and the last fifth lever, connection where the firm continues to expand its platform business to the peripheries, O2O businesses such as KakaoTaxi, KakaoOrder, KakaoPay, and KakaoBank. In conclusion, this study proposes Internet companies to be a resilient platform utilizing those five levers of resilience in order to form successful platform. -
Webtoons: the Next Frontier in Global Mobile Content
Media Webtoons: The next frontier in global mobile content Overweight (Maintain) Webtoons: No. 1 in Korea = No. 1 in the world Korea is the birthplace of webtoons. As a “snack-culture” format optimized to Industry Report smartphones, Korea’s webtoons have made significant progress over the years and September 20, 2019 now boast the strongest platform/content competitiveness in the world. As demand for mobile entert ainment continues to grow, webtoons are capturing the eyes and wallets of an increasing number of users, presenting a significant opportunity for Korean platform providers. Mirae Asset Daewoo Co., Ltd. Webtoons to take shape as a distinct market [Media ] Webtoons are more than just an online conversion of paper-based comic books. They Jeong -yeob Park represent a new form of content created by the mobile internet ecosystem. Not only is +822 -3774 -1652 the potential audience larger, but the time spent on webtoons tends to be longer than [email protected] time spent reading paper comics. In Kor ea, webtoons already account for the second largest share of time spent on apps, after videos. When assuming full monetization, the size of the webtoon market is on a completely different level than the traditional comic book market. Webtoons are also gai ning traction among younger people in the global market, similar to what we saw in Korea five to 10 years ago. With the help of marketing and a well-established user/writer base, webtoons look likely to take root as a new culture in overseas markets. Of note, LINE Webtoon has seen impressive user growth in the US , with 8mn monthly active users (MAU). -
Media/Entertainment Rise of Webtoons Presents Opportunities in Content Providers
Media/Entertainment Rise of webtoons presents opportunities in content providers The rise of webtoons Overweight (Maintain) Webtoons are emerging as a profitable new content format, just as video and music streaming services have in the past. In 2015, webtoons were successfull y monetized in Korea and Japan by NAVER (035420 KS/Buy/TP: W241,000/CP: W166,500) and Kakao Industry Report (035720 KS/Buy/TP: W243,000/CP: W158,000). In late 2018, webtoon user number s April 9, 2020 began to grow in the US and Southeast Asia, following global monetization. This year, NAVER Webtoon’s entry into Europe, combined with growing content consumption due to COVID-19 and the success of several webtoon-based dramas, has led to increasing opportunities for Korean webtoon companies. Based on Google Trends Mirae Asset Daewoo Co., Ltd. data, interest in webtoons is hitting all-time highs across major regions. [Media ] Korea is the global leader in webtoons; Market outlook appears bullish Jeong -yeob Park Korea is the birthplace of webtoons. Over the past two decades, Korea’s webtoon +822 -3774 -1652 industry has created sophisticated platforms and content, making it well-positioned for [email protected] growth in both price and volume. 1) Notably, the domestic webtoon industry adopted a partial monetization model, which is better suited to webtoons than monthly subscriptions and ads and has more upside potent ial in transaction volume. 2) The industry also has a well-established content ecosystem that centers on platforms. We believe average revenue per paying user (ARPPU), which is currently around W3,000, can rise to over W10,000 (similar to that of music and video streaming services) upon full monetization. -
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International Journal of Internet, Broadcasting and Communication Vol.9 No.3 44-58 (2017) https://doi.org/10.7236/IJIBC.2017.9.3.44 IJIBC 17-3-6 A Case Study on Kakao’s Resilience: Based on Five Levers of Resilience Theory Song, Minzheong Hansei University [email protected] Abstract The purpose of this study is to prove the Korean Internet company, Kakao’s resilience capacity. For it, this paper reviews the previous literatures regarding Kakao’s business models and discusses ‘resilience’ theory. Then, it organizes the research questions based on the theoretical background and explains the research methodology. It investigates the case of Kakao’s business and organization. The case analysis shows that five levers of resilience are a good indicator for a successful platform business evolution. The five levers are composed of coordination, cooperation, clout, capability, and connection: First lever, coordination that makes the company to restructure its silo governance in order to respond to actual business flow starting from the basic asset like game and music content; second lever, cooperation where the firm provides creative people with playground for startups such as KakaoPage; third lever, clout where the company shares its data by opening its API of AI and chatbot to 3rd party developers; fourth lever, capability where the firm establishes AI R&D center, KakaoBrain as the function of multi-domain generalist for developing diverse platforms tackling customer needs; and the last fifth lever, connection where the firm continues to expand its platform business to the peripheries, O2O businesses such as KakaoTaxi, KakaoOrder, KakaoPay, and KakaoBank. -
Emerging Challengers and Incumbent Operators Battle for Asia Pacific's
Emerging Challengers and Incumbent Operators Battle for Asia Pacific’s Digital Banking Opportunity June 2021 By Jungkiu Choi, Yashraj Erande, Yang Yu and Camille Jasmine Aquino Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we helpwe work clients closely with with total clients transformation—inspiring to embrace a complextransformational change, enablingapproach organizations aimed at benefiting to grow, all buildingstakeholders—empowering competitive advantage, organizations and driving to grow, bottom-linebuild sustainable impact. competitive advantage, and drive positive societal impact. To succeed, organizations must blend digital and humanOur diverse, capabilities. global teams Our diverse, bring deep global industry teams and bringfunctional deep expertiseindustry andand functionala range of expertiseperspectives andthat aquestion range of the perspectives status quo to and spark spark change. change. BCG delivers solutions through leading-edge management consultingconsulting, alongtechnology with technology and design, and design,corporate corporate and digital and ventures. digital ventures— We work in a anduniquely business collaborative purpose. modelWe work across in a uniquelythe firm and collaborativethroughout all model levels across of the theclient firm organization, and throughoutfueled by the all goal levels of helpingof the client our -
Kakaopage Sees Transaction Volume Surpassing W500bn in 2020
[Korea ] Internet Kakao (035720 KS ) KakaoPage sees transaction volume surpassing W500bn in 2020 Mirae Asset Daewoo Co., Ltd. Jeong -yeob Park [email protected] Chang-kwean Kim [email protected] Kakao presented key indicators and its future vision for the webtoon business (KakaoPage and Piccoma) at IPO EXPO 2020. KakaoPage set its 2020 transaction volume target at over W500bn, far above our original expectation (W340.3bn). Maintain Buy and TP of W370,000: We expect Kakao’s webtoon business to gain increasing attention as a next-generation platform, alongside Webtoon Entertainment. 2020 transaction volume target set at over W500bn; aiming to become a global IP machine - KakaoPage (CEO Lee Jin-soo) presented a 2020 transaction volume target of over W500bn (+56.3%). - Given that roughly 40% of intellectual properties (IPs) available on Piccoma are owned by KakaoPage, we believe the W500bn target partially includes Piccoma’s transaction volume. - Still, we view the announcement as meaningful, as it presents a target well above our expectations (W340.3bn for KakaoPage and W234bn for Piccoma). - KakaoPage, which was the first in the industry to successfully monetize webtoons through its “pay or wait” model, has been strengthening its roles as both a content platform and IP holder (currently owning more than 7,000 original IP titles through investments in authors and content providers). - Meanwhile, Piccoma has successfully monetized its platform while also demonstrating the far-reaching power of “K-stories” (Korean webtoons/web novels). Of note, K-stories account for almost 40% of Piccoma’s transaction volume (but less than 5% of Piccoma’s titles). -
Investor Relations I September 2015 Company Mission & Business Area
Investor Relations I September 2015 Company Mission & Business Area A Mobile Lifestyle Platform Daum Kakao provides mobile lifestyle services that make everyday connections boundless and better Our mission is to “Connect Everything” Connecting users, businesses, and more together on our platform in a way that touches every aspect of our lives Communication & Search & Media & Commerce & Taxi & Community Recommendation Content Games Fintech Others Media 2 Created Through the Merger of Leading Internet & Mobile Platforms Feb 1995 1999 2005 2009 2013 Established Daum Café Daum Blog Map. Mobile Global Utility Apps Daum “Tistory” Service “SolMail” Communications “SolCalendar” 1997 2000 2006 Jun 2015 Daum E-mail Daum Search Daum TV Kakao#Search Jan 2015 May 2015 “Hanmail” “TV Pot” KakaoChannel K Venture Group Path KakaoTV Mobile Lifestyle Platform Oct. 1, 2014 Merger between Daum and Kakao Nov 2014 Mar 2015 May 2015 BankWalletKakao KakaoTaxi LOC&ALL (KimGiSa) Mar 2010 Mar 2012 Aug 2014 KakaoTalk KakaoStory YellowID Dec 2006 Sep 2010 Jul 2012 Sep 2014 Established Changed company KakaoGames KakaoPay IWILAB Name to Kakao 3 Diversified Platform Leveraging Content, Social Graph and User Traffic Daum Kakao’s Assets and Expertise Diverse Platforms Leading to Growth and Monetization #1 Communications Kakao Kakao Kakao Contents & Community Talk Story Hello #2 Advertising Kakao Platform Daum Story YellowID #3 Assets Recommendation Daum Kakao(#) KakaoTalk & Search Search Search Channel Social by advertising monetizing Traffic Graph User &engagementand base growth #4 Media & Content Daum Media KakaoTV KakaoPage n Contents: 14 years of accumulated contents of Daum #5 Search and continued creation of contents by Kakao Games Kakao Kakao Daum platforms including KakaoStory, Brunch, Plain, etc. -
Platform Expansion Design As Strategic Choice: the Case of Wechat and Kakaotalk
Platform Expansion Design as Strategic Choice The Case of WeChat and KakaoTalk Staykova, Kalina S.; Damsgaard, Jan Document Version Final published version Published in: ECIS 2016 Proceedings Publication date: 2016 License Unspecified Citation for published version (APA): Staykova, K. S., & Damsgaard, J. (2016). Platform Expansion Design as Strategic Choice: The Case of WeChat and KakaoTalk. In M. Özturan, M. Rossi, & D. Veit (Eds.), ECIS 2016 Proceedings [78] Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1079&context=ecis2016_rp Link to publication in CBS Research Portal General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. Take down policy If you believe that this document breaches copyright please contact us ([email protected]) providing details, and we will remove access to the work immediately and investigate your claim. Download date: 01. Oct. 2021 Association for Information Systems AIS Electronic Library (AISeL) Research Papers ECIS 2016 Proceedings Summer 6-15-2016 PLATFORM EXPANSION DESIGN AS STRATEGIC CHOICE: THE CASE OF WECHAT AND KAKAOTALK Kalina S. Staykova Copenhagen Business School, [email protected] Jan Damsgaard Copenhagen Business School, [email protected] Follow this and additional works at: http://aisel.aisnet.org/ecis2016_rp Recommended Citation Staykova, Kalina S. and Damsgaard, Jan, "PLATFORM EXPANSION DESIGN AS STRATEGIC CHOICE: THE CASE OF WECHAT AND KAKAOTALK" (2016). -
June 2019 | Investor Relations Disclaimer
June 2019 | Investor Relations Disclaimer 2 Table of Contents Kakao Ecosystem 4 Kakao Business 12 Talk Biz 13 Mobility 16 Tech-Fin 17 Kakao Bank 18 Music 19 Game 20 Paid Content 21 Kakao M 22 Kakao Friends 23 Financial Overview 24 3 Kakao ecosystem Kakao business Financial overview 4 Vision “Connect Everything” Innovating the way we connect for a better tomorrow History 2009 2013 2015 2015 2016 2016 2018 Kakao Kakao Kakao Sharp(#) Search Kakao Kakao Japan Merger w. LOEN Talk Page Taxi Talk Channel Navi Piccoma Kakao M Spin off Kakao TV 2006 2014 2016 2016 2017 2018 I.W.I LAB Kakao & Daum Kakao LOEN Kakao Pay Kakao Established Merger Bank Acquisition Kakao Mobility Commerce Established Spin off Split off 6 Undisputed Market Leader Most-used mobile messaging app globally Kakao Talk Monthly Active Users 44 Million MAU in Korea 97% Market Share 85% Population Penetration 44,076 43,526 43,577 43,662 43,812 43,044 43,201 42,431 42,746 #1 Brand Power Across 220 Industries in Korea Most Admired Workplace Among Top 100 Companies in Korea by Market Cap. 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 #1 Social Contribution Index Korea 42,746 43,044 43,201 43,526 43,577 43,662 43,812 44,076 Among the 57 Largest Conglomerate Global 49,468 49,844 49,709 50,348 50,113 50,187 50,219 50,547 Groups in Korea Average of monthly MAUs. Global includes domestic MAUs (000). 7 Kakao Ecosystem Interactive Business Platform Content Ecosystem & Global Expansion AI / Web Music / Advertising Commerce Mobility Tech-Fin Game IP Business Blockchain Literature Video Talk -
February 2021 | Kakao Investor Relations Disclaimer
February 2021 | Kakao Investor Relations Disclaimer Financial information contained in this document is based on consolidated K-IFRS that have not been audited by an independent auditor. Therefore, the information and financial data of Kakao and its subsidiaries (the “Company”, or “Kakao”) contained in this document are subject to change upon an independent auditor’s audit. The Company does not make any representation or accept liability, as to the accuracy or completeness of the information contained in this material. The format and contents of this document are subject to change for future filings and reports. Kakao is not liable for providing future updates on all figures included in this document. Therefore, this presentation contained herein should not be utilized for any legal purposes in regards to investors’ investment results. The Company hereby expressly disclaims any and all liability for any loss or damage resulting from the investors’ reliance on the information contained herein. Copyright © Kakao Corp. Table of Contents Kakao Ecosystem 4 Kakao Business 11 Talk Biz - Ad 12 Talk Biz – Commerce 15 Mobility 16 Techfin(Pay) 17 Techfin(Bank) 18 B2B Business 19 Music 20 Game 21 Paid Content 22 IP Business(M) 23 Kakao Entertainment 24 Financial Overview 25 Kakao Ecosystem Kakao Business Financial Overview 4 Mission Making a Better World with People and Technology History ● Interactive Business Platform May 2019 Kakao 2014 Bizboard Kakao & Daum Merger 2010 2010 2014 2015 2017 2017 Sep. 2020 Kakao Kakao Kakao Kakao Kakao Carve- Kakao Talk Gift Pay Taxi Bank out Work 2006 KaKao (I.W.I LAB) Established 2018 2021 Kakao & LOEN Page & M 2016 2012 2012 2013 2016 Merger Sep. -
Kakao to Merge with Kakao M to Separate Platform and Content
Kakao (035720 KS /Trading Buy ) Kakao to merge with Kakao M to separate platform Internet and content Kakao announced plans to merge with Kakao M (formerly LOEN Entertainment ) at a 1:0.8 Issue Comment ratio on September 1 st May 18, 2018 Combination of Kakao and Melon to strengthen AI business and boost Melon’s paid subscribers Kakao M’s music/video production business to be spun off; Content production business Mirae Asset Daewoo Co., Ltd. to be enhanced [ Internet/Game/Advertising ] Jee -hyun Moon 1. Separation of platform and content to enhance specialization +822 -3774 -1640 [email protected] Yesterday, Kakao announced plans to merge with its subsidiary Kakao M (016170 KQ/CP: W93,200). Acquired by Kakao in March 2016, Kakao M reorganized its Melon platform, music content, and video content businesses into a company-in-company (CIC) structure in October 2017 and officially changed its name from LOEN Entertainment to Kakao M in st March 2018. On September 1 , the Melon platform business will merge with Kakao. We believe the separation of platform and content production will enhance the specialization of each business. 1) Platform operation: Kakao’s integration of the Melon platform has already been underway. In March 2018, the “Melon with Kakao” function, which allows users to directly access Melon’s music streaming service on the KakaoTalk app, was renamed “Kakao Melon.” Kakao Friends characters have also been incorporated into Melon. Looking ahead, Kakao and Kakao M are likely to combine their user info and share data. We could potentially see a rise in Kakao M’s paid subscribers.