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AIB the Channel P18 AL JAZEERA ENGLISH P24 FRANCE 24 P29 TAKING HOME THE PRIZE A spectacular first 12 months Leading the new race for The winners and finalists of the and a sea change market share AIB Media Excellence Awards The Channel THE MAGAZINE OF THE ASSOCIATION FOR INTERNATIONAL BROADCASTING | www.aib.org.uk | Volume 10 No 4 | JANUARY 2008 Not playing it safe Hanh Tran of ABC Radio Australia prepared to take risks Addicted to digital How South Korea is leading the way INC mania Russia Today is one of the new breed of international news channels JANUARY 2008 | CONTENTS THIS ISSUE 18 FOCUS INTERNATIONAL NEWS CHANNELS ON THE RISE Strategies, audiences, and future plans from Nigel Parsons of Al Jazeera, Margarita Simonyan at Russia Today, France 24’s Alain de Pouzilhac and Mohammad Sarafraz at Press TV 29 AND THE WINNERS ARE... Winners and finalists of the 2007 AIB Media Excellence Awards 44 BUSINESS NEWS GOING MAINSTREAM? For Bloomberg TV’s Brian Martinez it’s strictly news and not entertainment 47 ADDICTED TO DIGITAL 14 Tomi Ahonen affords us an insight into “Digital Korea” 50 BBC WORLD SERVICE GETS INTO TV Global news director Richard Sambrook on standing out in a crowded marketplace 52 THE CHANNEL 4 MEDIA ACCESS PROJECT Technical director Spencer Todd on how Pharos managed the project 54 INSPIRATIONAL UPLOAD 44 Simon Spanswick reports on gene pools, writers, vaccines and quite a bit of social networking at the DLD conference 56 RADIO ARRIVES AND SO DOES ELECTRICITY MDLF helps launch the first radio stations in remote Papua 57 FOCUSING ON GROWTH Internationalisation is key in Norcom’s strategy 58 ELECTRONIC COUCH POTATO 47 How Pixelmetrix probes end-users’ quality of experience REGULARS 05 EDITORIAL 06 GLOBAL BRIEFING 14 AIB INTERVIEW Hanh Tran, CEO, Radio Australia 17 AIB NEWS 28 FACT FILE Christodoulos Protopapas, CEO, Hellas Sat 51 FACT FILE Uta Thofern, Editor in Chief, DW-World.de 52 THE CHANNEL | JANUARY 08 | 03 WELCOME | THE CHANNEL WELCOME …to a brand new Channel. The focus in this issue is on international news channels. Since CNN started in 1980, the number of 24x7 INCs has risen at a rapid pace. CNNI, Sky, CNBC, BBC, Zee, Al Jazeera, Fox, Star, Phoenix, YTN, NDTV, Aaj Tak, Channel News Asia, Al Arabiya, Russia Today, Telesur, Al Jazeera English, France 24 and Press TV have followed. More are in the pipeline. Each aims to offer a different view of the world, reflected in their news content. Does this dovetail with what one of our interviewees said, that "Objectivity does not exist in international news"? The proverb says 'you can lead a horse to water, but you cannot make it drink'. Indeed, the viewer decides which button to press. There is great choice – he/she is in control. Broadcasters change rather The Channel is the This edition reaches more slowly than audiences, so it's a race to magazine of the 7,000 regular subscribers Association for in over 120 countries and match the habits of a very technology-savvy International is also distributed at consumer. Also, the definition of 'watching Broadcasting major media and PO Box 141 broadcasting events in TV' is evolving – no longer just explicit eye- Cranbrook TN17 9AJ markets worldwide. contact with a screen but more often a kind of T +44 (0) 20 7993 2557 E [email protected] Contact us now to book background noise on the mobile, always on, W www.aib.org.uk advertising space and discuss our online and watching only intently when something of MANAGING EDITOR newsletter, read by over interest is shown. Simon Spanswick 20,000 media executives. T +44 (0) 20 7993 2557 E simon.spanswick Copyright Reproduction The exciting aspect about international @aib.org.uk in whole or part by any means without written broadcasting is that it is about gadgets and the NEWS AND FEATURES permission of the advance of technology but, ultimately, it is Gunda Cannon publisher is strictly T +44 (0) 20 7993 2557 forbidden. The publisher focused on living human beings in all parts of E gunda.cannon accepts no responsibility our world. They may be listening and watching @aib.org.uk for errors, omissions or the consequences in the digitally most advanced country on ADVERTISING thereof. MANAGER earth, South Korea, where connectivity is Oliver Kirkman © 2008 The Association everywhere and being put to good use: the T +44 (0) 1727 739 184 for International E ollie@centuryone Broadcasting The intelligent floor in a hospital will alert a nurse publishing.ltd.uk to the fact that a patient has had a fall. In The The AIB is a non-profit definition of DESIGNED BY making company limited Channel we also report on the other end of the Heena Gudka by guarantee and 'watching TV' is spectrum: launching a community radio station T +44 (0) 1727 739 185 registered in England. E studio@centuryone “evolving in a remote village in Papua which, as a by- publishing.ltd.uk product, now provides electricity for the PRINTED BY villagers for the first time. Stephens and George T +44 (0) 1685 388888 Change is so rapid in this business that by the The views and opinions ” expressed in The Channel time the next Channel issue appears a lot of are not necessarily those what we've reported will be old hat. As long as of the AIB. that change goes in the direction of freedom of The Channel cannot choice, of media that are not controlled and accept responsibility for errors and omissions, policed, of people talking to each other and although the utmost care is taken that information fair partnerships, that's fine by me. is accurate and up to date. GUNDA CANNON EDITOR THE CHANNEL | JANUARY08 | 05 THE CHANNEL | GLOBAL BRIEFING EuroNews adds Arabic We want news The debate over commercial radio stations in India being allowed to carry news and current affairs continues. FM radio operators - which now number several hundred across all major cities in India - met with the Asha Swarup, Secretary at the Information and Broad- casting Ministry in December pointing out once again that they had been singled out by the government’s restriction on the carriage of news programmes EuroNews has won the European making the Arabic-service signal in the Arabic-speaking world in while TV owners face no obstacle Union's call for tenders to extend available worldwide. general, where EuroNews already to carrying news. The govern- its offering to include Arabic. Philippe Cayla, Chairman & has a substantial audience for its ment’s view is that radio is far EuroNews already broadcasts in CEO of EuroNews, says the English and French versions, the more wide-reaching than TV and seven languages simultaneously addition of Arabic is an important channel will be able to grow its therefore there needs to be a (English, French, German, Italian, milestone in EuroNews' multi- audience very significantly and continued restriction on news Portuguese, Russian, and Spanish). language strategy. With Arabic, become the standard-setting that could potentially cause With the launch planned for the channel will be able to grow international news channel. unrest in the country. It is 2008, a team of 35 people will its audience among Arabic- EuroNews hopes that its unlikely that commercial radio work at EuroNews' head office in speaking populations in Europe and Mediterranean shareholders in will succeed in its goal in the Lyon, France. In parallel, the in the Mediterranean basin. In the Arab world (ENTV in Algeria, short term, but the stakes are channel will adapt its technical Europe, the fact that EuroNews ERTU in Egypt, ERTT in Tunisia) high. There is currently little to facilities (production, is available in Arabic will will help to raise EuroNews' differentiate commercial broadcasting and distribution) to definitely help Arabic-speaking profile in their respective countries, stations, a majority of which have host this new language version. populations to better understand and that the Arab States very similar formats with many The Arabic service will be the framework of European Broadcasting Union will be able playing back-to-back popular broadcast across EuroNews' policies and the issues at stake. to extend this effort to the other Bollywood music. entire network of 35 satellites, In the Mediterranean basin, and countries in the Arab world. At the same time, All India Radio’s Director General of News, Mr P K Bandopadhaya, SES ASTRA gives high speed to Poland has said that the national public SES ASTRA is extending the Around 2m Polish households orbit testing. The satellite will be broadcaster is looking into a distribution of its high speed are still without DSL coverage. located at 5° East, SIRIUS' dedicated news station to internet access product SES ASTRA CCO Alexander orbital position for delivering counter the onslaught of TV ASTRA2Connect in Europe by Oudendijk said ASTRA2Connect broadcast and broadband news channels which are having making the product available in is an innovative product for these services across Europe, and will a detrimental effect on radio Poland from January 2008. customers offering a highly also transmit HDTV channels. audiences in urban areas. Radio The contract partner for the attractive solution to access SIRIUS 4 will also carry an remains very important in rural Polish service is the Euro high-speed internet also in African beam which will be areas, Bandopadhaya believes, Marketing Group, who will offer regions where terrestrial marketed by SES ASTRA. Håkan with little change in listening ASTRA2Connect through its infrastructures are not available. Sjödin, MD of SES SIRIUS said figures. partner networks, retailers and ASTRA2Connect is a fully that SIRIUS 4 will extend Initial research by AIR has web-shops.
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