PERCEPTIONS OPTIONS TASTE NASHVILLE HOT NASHVILLE HOT NASHVILLE HOT NASHVILLE HOT PERCEPTION 88% of consumers pick up a premade meal from a supermarket or c-store 51% Specific Item Craving 78% Excellent/Very Good I would purchase from the prepared foods area more often if... COMPLETE MEALS TO TAKE HOME – 44% MORE GRAB & GO – 38% CHECK OUT IN THE AREA – 38% MORE UNIQUE ITEMS/FLAVORS – 35% BEST IN CLASS PREPARED FOODS AREA HOT CASE GRAB & GO COLD CASE SELF SERVICE BUFFET MADE TO ORDER FOOD OPTIONS 53% would go to prepared foods area to eat

22

37 10 QSR FC

11 19 MDS CAS

2 11 FINE C-STORE

9 GROCERY American 11 Sandwich/Deli 9 Mexican 9 Burger 8 Pizza 7 Coffee/Bakery 7 Chinese 6 Dessert/Snack 5 Japanese 4 Other Asian 3 Southern 2 Italian 2 Subway 3 Starbucks 3 McDonald’s 2 Dunkin’ 2 Pizza Hut 1 Burger King 1 Taco Bell 1 Wendy’s 1 Little Caesars 1 Arby’s 1 Baskin-Robbins 1 Chick-fil-A 1 Panda Express 1 Waffle House 1 Hardee’s 1 Five Guy’s 1 Chili’s 1

TASTE menu adoption MAC cycle menu adoption MAC cycle

inception adoption proliferation ubiquity menu adoption MAC cycle

VOLUME

EXCITEMENT

inception adoption proliferation ubiquity Piri Piri Nashville Hot Thai Chili Teriyaki

Yuzu Honey Butter Jerk Chipotle

inception adoption proliferation ubiquity Sauces & Flavors

Pesto Ranch Sweet And Sour Dijon Hummus Lemon Butter Mint Ghost Pepper Salt And Vinegar Teriyaki Vinaigrette Wine Sauce Peanut Sauce Ranchero Thai Chili Nashville Hot Calabrian Chili Pepper Jelly Vodka Sauce Kimchi Giardiniera Crema Soy Sauce Vinegar Thousand Island Whiskey Orange Sauce Jerk Gochujang Green Goddess Dressing Tartar Sour Cream Pico De Gallo Aioli Chili Sauce Wasabi Nutritional Yeast Arrabbiata Bearnaise Bechamel Olive Oil Mustard Meat Sauce Tzatziki Sriracha Poblano Coconut Aminos Orange Blossom Water Agave Blood Orange Brown Butter Mayo Marinara Maple Jam Marsala Horseradish Ginger Rosewater Lavender Chili Oil Chimichurri Chutney Ketchup Jalapeno Pepper Honey Hollandaise Habanero Pepper Tamari Saba Black Creme Fraiche Fennel Harissa Hot Sauce Honey Mustard Hickory Grain Mustard Citrus Chive Shoyu Juniper Adobo Anise Honey Butter Matcha Herb Guacamole Gravy Garlic Bourbon Chili Lime Cranberry Sauce Beurre Blanc Bordelaise Chicory Reduction Tapenade Cream Sauce Cocktail Sauce Cajun Herb Butter Jalapeno Ranch Fish Sauce Gremolata Mornay Stout Wine Reduction Truffle Chipotle Sauce Caesar Marmalade Ancho Pepper Zhug Mostarda Persillade Piri Piri Saffron Tomatillo Savory Jam Buttermilk Butter Buffalo Bbq Pistou Ponzu Raita Romesco Molasses Thai Basil Miso Bleu Cheese Dressing Black Pepper Skordalia Tamarind White Bbq Salsa Verde Tahini Alfredo Lemon Balsamic Au Jus Yuzu Sambal Remoulade Mole Lemon Grass

Sofrito Espelette Pepper Aji Hoisin Guajillo Pepper Curry

inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere

Variety of appealing choices 50%

Healthy options 43%

Seasonal items/LTO 40%

Items you can’t get elsewhere 39%

Innovative menu 38%

Asian Fried Chicken Sandwich crispy all white meat chicken strips, crunchy Asian slaw, fresh cucumber, and a bold gochujang mayo on our new toasted baguette Asian ubiquity

Fried Chicken Sandwich ubiquity

white meat ubiquity

chicken strips ubiquity

Asian slaw proliferation

cucumber ubiquity inception 0 0% gochujang adoption adoption 1 10% mayo ubiquity proliferation 1 10% toasted ubiquity ubiquity 8 80% baguette ubiquity SAFE EXPERIMENTATION something new, but also rooted in the familiar 20k LTOs

ubiquity 79.79%

13.25% proliferation adoption 5.64% 1.63% inception inception

2015 2016 2017 2018 1.17% 1.24% 1.40% 1.63% ubiquity with a dose of INCEPTION ubiquity with a dose of INCEPTION an emerging approach to safe experimentation FUSEBIQUITY modern American fueled by safe experimentation Chicken 1045

Salad 797

Potato 356

Sandwich 355

Wing 282 Chicken Flavors Bbq Lemon Chicken Rosemary Orange Sauce Parmesan Crusted Pesto Smoked Tuscan Chicken Southwest Chicken Sweet And Sour

Pineapple Wine Sauce Teriyaki Salsa Thyme Maple Syrup Piccata Paprika Ranch Marinara Hot Sauce Tzatziki Szechuan Tequila Chimichurri Cranberry Jalapeno Pepper Honey Mustard Sriracha Smoky Bbq Tahini Remoulade Molasses Gravy Ginger Cream Sauce Mushroom Sauce Marsala Harissa Black Bean Sauce Cilantro Chipotle Caesar Mango Mandarin Chicken Honey Butter Butter Chicken Chicken Parmigiana Butter Sauce Jerk Coriander Korean Bbq Kung Pao Honey Bbq Buffalo Bleu Cheese Alfredo Black Truffle Zaatar Five Spice Garlic Parmesan Dry Rub Dijon Diablo Nashville Hot Pico De Gallo Lemon Pepper Tamarind Ponzu Vindaloo Mojo Tikka Masala Mole Cacciatore Bourbon Chicken Cajun Garlic Togarashi Sambal Saffron Creole Savory Jam Chili Lime Hoisin Tandoori White Bbq Piri Piri Kewpie Gochujang Peanut Sauce Poblano Cumin Thai Chili Fenugreek Calabrian Chili Pepper Habanero Pepper Spicy Honey Mint

Hunan Guajillo Pepper Curry Raita Aji Criolla Fennel Crema Chutney Achiote

inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere

73% love/like chicken wings 81% love/like fried chicken

Salad Varieties

Quinoa Grain Based Shrimp Tuna Cobb Tortellini

Asian Caprese Caesar Slaw Pasta

Black Bean Kale Broccoli Raisin Fruit Egg Waldorf Arugula Chopped Macaroni Taco Root Vegetable Chickpea Southwest Bbq Protein House Noodle Brussels Sprouts Greek Wedge Fajita Buffalo Chicken Chef Spinach Steak Couscous Ahi Tuna Crab Grilled Chicken Carrot Cucumber Fried Chicken Tabbouleh Orzo

Papaya Beet Nicoise

Jerusalem Fattoush White Bean Seaweed Octopus

Panzanella Jicama Larb Watermelon Poke

inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere

Potatoes Chive Sour Cream Tater Tot Parsley Cajun Butter

Mushroom Sweet Potato

Fresh Chips Cheese Hash Brown Herb Garlic Ranch Bbq Diced

Sweet Potato Tots Bell Pepper Rosemary Fingerling Potato Parmesan Twice Baked Casserole Cheddar Coconut Oil Lyonnaise Potato Red Potato Yukon Gold Potatoes Maple Vichyssoise Duck Fat Vesuvio Potato Jalapeno Pepper Huancaina Sea Salt Paprika Lemon Hasselback Thyme Salsa Aioli Oregano Bleu Cheese Au Chipotle Salsa Verde Truffle Loaded Chips Papa Criolla Purple Potatoes Scalloped Potato Cilantro Pulled Pork Pierogi Curry Rosti

inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere

Sandwich Varieties

Vegetable Sandwich Blt Reuben Sub Wrap

Cuban

Gyro Caprese Philly Cheesesteak Slider

Po Boy Flatbread Tuna Salad Panini Melt

Greek/Mediterranean French Dip Nashville Hot Grilled Cheese Gluten Free Fish Club Fried Chicken Croque Monsieur/Madame Chicken Salad Italian Avocado Toast Breakfast Sandwich Tomato Falafel Bbq Sandwich Egg Salad Katsu Sando Pav Torta/Cemita Grilled Chicken Meatball Arepa Schnitzel Lobster Roll Banh Mi Peanut Butter And Jelly Tartine Doner/Shawarma Muffaletta Parmigiana Bao Monte Cristo Savory Waffle Sandwiches Kati Roll Bocadillo

inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere

Cake 1156

Cookie 745

Pie 501

Cupcake 319

Donut 272

Muffin 245

Brownie 207 Cake Ingredients

Oreo Ricotta Cannoli Wine Banana Cinnamon Pecan Fudge Red Velvet Berry Mint Ginger Gluten Free Coconut Cream Curd Walnut Blueberry Bourbon Matcha Mango Strawberry Buttercream Frosting Brown Sugar Butterscotch Apricot Balsamic Basil Devils Food Strawberry Shortcake Tea Chocolate Ganache Chantilly Cream White Chocolate Molten Lemon Coconut Buttermilk Dulce De Leche Brown Butter Grand Marnier Peanut Butter Caramel Cream Cheese Frosting Espresso Hazelnut Lavender Limoncello Double Chocolate Almond Chocolate Carrot Honey Mascarpone Coulis Mexican Chocolate Dark Chocolate Pineapple Angel Food Cake Salted Caramel Jam Maple Olive Oil Coffee Cake Birthday Cake Vanilla Mousse Tres Leches Rum Lime Passion Fruit Peach German Chocolate Cherry Raspberry Flourless Pear Pistachio Plum Black Forest Tiramisu Pumpkin Praline Chocolate Ganache Roasted/Candied Nuts Candy Inclusions Stout Vegan Smore Meringue Apple

inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere

PERCEPTIONS utilize enjoy

NEEDS complete meals convenience

FLAVORS Safe experimentation fusebiquity