PERCEPTIONS OPTIONS TASTE NASHVILLE HOT NASHVILLE HOT NASHVILLE HOT NASHVILLE HOT PERCEPTION 88% of consumers pick up a premade meal from a supermarket or c-store 51% Specific Item Craving 78% Excellent/Very Good I would purchase from the prepared foods area more often if... COMPLETE MEALS TO TAKE HOME – 44% MORE GRAB & GO – 38% CHECK OUT IN THE AREA – 38% MORE UNIQUE ITEMS/FLAVORS – 35% BEST IN CLASS PREPARED FOODS AREA HOT CASE GRAB & GO COLD CASE SELF SERVICE BUFFET MADE TO ORDER FOOD OPTIONS 53% would go to prepared foods area to eat 22 37 10 QSR FC 11 19 MDS CAS 2 11 FINE C-STORE 9 GROCERY American 11 Sandwich/Deli 9 Mexican 9 Burger 8 Pizza 7 Coffee/Bakery 7 Chinese 6 Dessert/Snack 5 Japanese 4 Other Asian 3 Southern 2 Italian 2 Subway 3 Starbucks 3 McDonald’s 2 Dunkin’ 2 Pizza Hut 1 Burger King 1 Taco Bell 1 Wendy’s 1 Little Caesars 1 Arby’s 1 Baskin-Robbins 1 Chick-fil-A 1 Panda Express 1 Waffle House 1 Hardee’s 1 Five Guy’s 1 Chili’s 1 TASTE menu adoption MAC cycle menu adoption MAC cycle inception adoption proliferation ubiquity menu adoption MAC cycle VOLUME EXCITEMENT inception adoption proliferation ubiquity Piri Piri Nashville Hot Thai Chili Teriyaki Yuzu Honey Butter Jerk Chipotle inception adoption proliferation ubiquity Sauces & Flavors Pesto Ranch Sweet And Sour Dijon Hummus Lemon Butter Mint Ghost Pepper Salt And Vinegar Teriyaki Vinaigrette Wine Sauce Peanut Sauce Ranchero Thai Chili Nashville Hot Calabrian Chili Pepper Jelly Vodka Sauce Kimchi Giardiniera Crema Soy Sauce Vinegar Thousand Island Whiskey Orange Sauce Jerk Gochujang Green Goddess Dressing Tartar Sour Cream Pico De Gallo Aioli Chili Sauce Wasabi Nutritional Yeast Arrabbiata Bearnaise Bechamel Olive Oil Mustard Meat Sauce Tzatziki Sriracha Poblano Coconut Aminos Orange Blossom Water Agave Blood Orange Brown Butter Mayo Marinara Maple Jam Marsala Horseradish Ginger Rosewater Lavender Chili Oil Chimichurri Chutney Ketchup Jalapeno Pepper Honey Hollandaise Habanero Pepper Tamari Saba Black Garlic Creme Fraiche Fennel Harissa Hot Sauce Honey Mustard Hickory Grain Mustard Citrus Chive Shoyu Juniper Adobo Anise Honey Butter Matcha Herb Guacamole Gravy Garlic Bourbon Chili Lime Cranberry Sauce Beurre Blanc Bordelaise Chicory Reduction Tapenade Cream Sauce Cocktail Sauce Cajun Herb Butter Jalapeno Ranch Fish Sauce Gremolata Mornay Stout Wine Reduction Truffle Chipotle Cheese Sauce Caesar Marmalade Ancho Pepper Zhug Mostarda Persillade Piri Piri Saffron Tomatillo Savory Jam Buttermilk Butter Buffalo Bbq Pistou Ponzu Raita Romesco Molasses Thai Basil Miso Bleu Cheese Dressing Black Pepper Skordalia Tamarind White Bbq Salsa Verde Tahini Alfredo Lemon Balsamic Au Jus Yuzu Sambal Remoulade Mole Lemon Grass Sofrito Espelette Pepper Aji Hoisin Guajillo Pepper Curry inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere Variety of appealing choices 50% Healthy options 43% Seasonal items/LTO 40% Items you can’t get elsewhere 39% Innovative menu 38% Asian Fried Chicken Sandwich crispy all white meat chicken strips, crunchy Asian slaw, fresh cucumber, and a bold gochujang mayo on our new toasted baguette Asian ubiquity Fried Chicken Sandwich ubiquity white meat ubiquity chicken strips ubiquity Asian slaw proliferation cucumber ubiquity inception 0 0% gochujang adoption adoption 1 10% mayo ubiquity proliferation 1 10% toasted ubiquity ubiquity 8 80% baguette ubiquity SAFE EXPERIMENTATION something new, but also rooted in the familiar 20k LTOs ubiquity 79.79% 13.25% proliferation adoption 5.64% 1.63% inception inception 2015 2016 2017 2018 1.17% 1.24% 1.40% 1.63% ubiquity with a dose of INCEPTION ubiquity with a dose of INCEPTION an emerging approach to safe experimentation FUSEBIQUITY modern American fueled by safe experimentation Chicken 1045 Salad 797 Potato 356 Sandwich 355 Wing 282 Chicken Flavors Bbq Lemon Chicken Rosemary Orange Sauce Parmesan Crusted Pesto Smoked Tuscan Chicken Southwest Chicken Sweet And Sour Pineapple Wine Sauce Teriyaki Salsa Thyme Maple Syrup Piccata Paprika Ranch Marinara Hot Sauce Tzatziki Szechuan Tequila Chimichurri Cranberry Jalapeno Pepper Honey Mustard Sriracha Smoky Bbq Tahini Remoulade Molasses Gravy Ginger Cream Sauce Mushroom Sauce Marsala Harissa Black Bean Sauce Cilantro Chipotle Caesar Mango Mandarin Chicken Honey Butter Butter Chicken Chicken Parmigiana Butter Sauce Jerk Coriander Korean Bbq Kung Pao Honey Bbq Buffalo Bleu Cheese Alfredo Black Truffle Zaatar Five Spice Garlic Parmesan Dry Rub Dijon Diablo Nashville Hot Pico De Gallo Lemon Pepper Tamarind Ponzu Vindaloo Mojo Tikka Masala Mole Cacciatore Bourbon Chicken Cajun Garlic Togarashi Sambal Saffron Creole Savory Jam Chili Lime Hoisin Tandoori White Bbq Piri Piri Kewpie Gochujang Peanut Sauce Poblano Cumin Thai Chili Fenugreek Calabrian Chili Pepper Habanero Pepper Spicy Honey Mint Hunan Guajillo Pepper Curry Raita Aji Criolla Fennel Crema Chutney Achiote inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere 73% love/like chicken wings 81% love/like fried chicken Salad Varieties Quinoa Grain Based Shrimp Tuna Cobb Tortellini Asian Caprese Caesar Slaw Pasta Black Bean Kale Broccoli Raisin Fruit Egg Waldorf Arugula Chopped Potato Macaroni Taco Root Vegetable Chickpea Southwest Bbq Protein House Noodle Brussels Sprouts Greek Wedge Fajita Buffalo Chicken Chef Spinach Steak Couscous Ahi Tuna Crab Grilled Chicken Carrot Cucumber Fried Chicken Tabbouleh Orzo Papaya Beet Nicoise Jerusalem Fattoush White Bean Seaweed Octopus Panzanella Jicama Larb Watermelon Poke inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere Potatoes Chive Sour Cream Tater Tot Parsley Cajun Butter Mushroom Sweet Potato Potato Skins Potato Chip Fresh Chips Cheese Hash Brown Onion Herb Tomato Garlic Ranch Bbq Diced Bacon Sweet Potato Tots Bell Pepper Rosemary Baked Potato Potato Salad Fingerling Potato Parmesan Twice Baked Casserole Cheddar Coconut Oil Lyonnaise Potato Fritters Red Potato Yukon Gold Potatoes Maple Vichyssoise Duck Fat Vesuvio Potato Pancake Jalapeno Pepper Patatas Bravas Huancaina Sea Salt Paprika Lemon Hasselback Thyme Salsa Croquette Aioli Oregano Bleu Cheese Au Gratin Chipotle Salsa Verde Aloo Gobi Truffle Loaded Chips Papa Criolla Purple Potatoes Scalloped Potato Samosa Cilantro Pulled Pork Pierogi Curry Rosti Papa Rellena inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere Sandwich Varieties Vegetable Sandwich Blt Reuben Sub Wrap Cuban Gyro Caprese Philly Cheesesteak Slider Po Boy Flatbread Tuna Salad Panini Melt Greek/Mediterranean French Dip Nashville Hot Grilled Cheese Gluten Free Fish Club Fried Chicken Croque Monsieur/Madame Chicken Salad Italian Avocado Toast Breakfast Sandwich Tomato Falafel Bbq Sandwich Egg Salad Katsu Sando Vada Pav Torta/Cemita Grilled Chicken Meatball Arepa Schnitzel Lobster Roll Banh Mi Peanut Butter And Jelly Tartine Doner/Shawarma Muffaletta Parmigiana Bao Monte Cristo Savory Waffle Sandwiches Kati Roll Bocadillo Roti inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere Cake 1156 Cookie 745 Pie 501 Cupcake 319 Donut 272 Muffin 245 Brownie 207 Cake Ingredients Oreo Ricotta Cannoli Wine Banana Cinnamon Pecan Fudge Red Velvet Berry Mint Ginger Gluten Free Coconut Cream Curd Walnut Blueberry Bourbon Matcha Mango Strawberry Buttercream Frosting Brown Sugar Butterscotch Apricot Balsamic Basil Devils Food Strawberry Shortcake Tea Chocolate Ganache Chantilly Cream White Chocolate Molten Lemon Coconut Buttermilk Dulce De Leche Brown Butter Grand Marnier Peanut Butter Caramel Cream Cheese Frosting Espresso Hazelnut Lavender Limoncello Double Chocolate Almond Chocolate Carrot Honey Mascarpone Coulis Mexican Chocolate Dark Chocolate Pineapple Angel Food Cake Salted Caramel Jam Maple Olive Oil Coffee Cake Birthday Cake Vanilla Mousse Tres Leches Rum Lime Passion Fruit Peach German Chocolate Cherry Raspberry Flourless Pear Pistachio Plum Black Forest Tiramisu Pumpkin Praline Chocolate Ganache Roasted/Candied Nuts Candy Inclusions Stout Vegan Smore Meringue Apple inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere PERCEPTIONS utilize enjoy NEEDS complete meals convenience FLAVORS Safe experimentation fusebiquity.