Souper Salad Franchisee)

The information that follows is private and confidential.

It is also not an offer to sell a franchise, which may only be made by prospectus.

This information is subject to change.

Please refer to our Franchise Disclosure Document for full details and the most up-to-date information.

A Recipe for Success

• Brand equity and recognition

• 45 locations in 7 states

• Over 30 years of success

• Growing category

• Experienced leadership

President/CEO Dan Hernandez (Subway, former Souper Salad franchisee)

VP, Finance Jackie Hernandez (Subway, former Souper Salad franchisee)

VP, Operations Jeff Farnell (Sweet Tomatoes, Chili’s, Wildflower Bread Company)

Franchise Development Director Scott McIntosh (Nestle Toll House Café, Bassett Furniture, Furniture Row Companies)

Marketing Director Trisha Terraciano-Spence (Taco Bell, El Pollo Loco)

Souper Franchise Benefits

• Single and multi-unit opportunities

• Exclusive and non-exclusive territories available

• Site selection and lease negotiation assistance

• Efficient store design

• Economical conversion options

• Professional field support

• Research and development

• Brand and local marketing support

• Comprehensive operational and management training

A Growing Appetite for Healthy Choices

63% of people say the 73% of people say they most important menu want to make the right issue is having fresh dietary choices offerings

*Proprietary Souper Salad research Menu has Wide Appeal

Families Young adults Seniors Diet-restricted Vegan/vegetarian Gluten-free Health-conscious

Souper Salad serves an endless selection of fresh and nutritious menu items that make it easy to eat healthy. Fresh and Tasty Salads From everyday favorites to signature dishes.

Soups Made From Scratch Daily From everyday favorites to seasonal specialties. Bread Made from Scratch Daily

A-Maize-ing Cornbread™ Very Very Blueberry™ Spice Rack Gingerbread™ Other seasonal favorites

Delicious potatoes, pizza and more

Fluffy Baked Potatoes Delicious Pizza

Product-focused Marketing that drives sales

TV Indoor / Outdoor POP SFC Eblasts Direct Mail Print Advertising Website Current Locations

F-1

F-6

F-2 C-1 F-4 F-3

C-22 F-6

C = Company F = Franchise Markets targeted for growth

Arizona Oklahoma Flagstaff Oklahoma City Phoenix Metro Tulsa Tucson Texas Arkansas Abilene Bentonville Amarillo Fayetteville Austin Little Rock Brownsville Rogers College Station Dallas / Fort Worth Colorado Harlingen Boulder Houston Denver Metro Laredo Fort Collins Longview Pueblo McAllen Georgia Nacogdoches Odessa Atlanta San Antonio Augusta Texarkana North Carolina Tyler Charlotte Utah Greensboro Salt Lake City Raleigh Provo Total Supply Chain Management To Make Your Operations Easier

By consolidating the purchasing power for all our locations we make certain that product is available when you need it, and at a great price point. What Makes A Souper Location

• Daytime populations of • Strong mix of population density and 80,000 within five-mile radius traffic • Mixed-usage centers • Great access and ample parking • High-identity storefronts in retail • Availability of pylon signage areas • 3,800-5,000 square feet • Great visibility (end cap • 10-year primary lease term with location) two five-year options • Great co-tenancy • Standard vanilla shell delivery or • Dynamic center with mass equivalent in tenant improvement appeal allowance

Blueprints – Larger Footprint Blueprints – Smaller Footprint

Application Process

STEP 1: Application and consent forms

STEP 2: Franchise Disclosure Document

STEP 3: Interview process

STEP 4: Evaluation process

STEP 5: Discovery day

STEP 6: Business plan

STEP 7: Receive approval

STEP 8: Execute franchise agreements

Development Process

Once application process is complete:

STEP 1: Site selection

STEP 2: Site approval

STEP 3: Lease negotiations

STEP 4: Site development STEP 5: Marketing

STEP 6: Franchisee training

STEP 7: Crew training

STEP 8: Grand opening

Qualification Criteria

• $200,000 liquidity and $500,000 investment capability

• Six months to two years in QSR management and experience with P&L responsibility

• Experience managing hourly workers

• Demonstrated success in other business ventures

• Systems-oriented team player who understands market share

• Successfully complete the Souper Salad initial training program

• Committed to operate under a development/franchise agreement

Estimated Investment LOW HIGH Initial Franchise Fee $30,000 $30,000 Improvements / Finish Out $323,000 $380,000

Furniture / Fixtures / Equipment / Signs / lighting / Décor / Small Wares $222,000 $330,000 Register and Computer System $4,500 $9,000 Opening Costs (Uniforms, Inventories) $5,000 $12,000 Architectural / Engineering $15,000 $26,500 Initial Advertising $6,000 $6,000 Travel, Lodging and Meals for Training $3,000 $6,000 Business Licenses, Permits, Taxes $2,600 $49,200 Insurance Deposits and Premiums $2,500 $3,500 Additional Funds $12,000 $40,000 TOTAL ESTIMATE (Excluding Land Costs) $625,600 $892,200 Come Grow With Us

To learn more about franchise opportunities at Souper Salad, Please fill out the initial inquiry form and a representative from our development team will contact you soon.

You may also contact our Franchise Development Headquarters directly at 972-762- 7791 or [email protected]