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April 2020 | Vol. 50 | Issue 4 THE AMERICAN CHAMBER OF COMMERCE IN TAIPEI IN OF COMMERCE THE AMERICAN CHAMBER A Half Century of TAIWAN BUSINESS TOPICS TAIWAN TOPICS April 2020 | Vol. 50 | Issue 4 Vol. April 2020 | 2020 BUSINESS CLIMATE SURVEY 中 華 郵 政 北 台 字RESULTS 第 BACKGROUNDER 5000 REPORT FROM KAOHSIUNG 號 執 照 登 記 為 雜 誌 交 寄 ISSUE SPONSOR Published by the American Chamber Of NT$150 NT$150Commerce In Taipei Read TOPICS Online at topics.amcham.com.tw 4_2020_Cover.indd 1 50 2020/4/7 上午11:06 Taiwan Business TOPICS 50YEARS Congratulations to Taiwan Business TOPICS on its 50 years of service to AmCham Taipei members and the Taiwan business community. SPONSORED BY 2 TAIWAN BUSINESS TOPICS • APRIL 2020 50 sponsors pages.indd 2 2020/4/7 下午2:42 TAIWAN BUSINESS TOPICS • JUNE 2018 3 50 sponsors pages.indd 3 2020/4/7 下午2:43 CONTENTS NEWS AND VIEWS APRIL 2020 VOLUME 50, NUMBER 4 一○九年四月號 Publisher William Foreman Editor-in-Chief Don Shapiro Deputy Editor Jeremy Olivier Art Director/ / Production Coordinator Katia Chen 6 President’s View 7 Editorial Manager, Publications Sales & Marketing Taiwan’s best source of in-depth International Praise and Domestic Caroline Lee business coverage in English Translation Confidence Kevin Chen, Yichun Chen, Andrew Wang By William Foreman 國際讚許 國人更加自信 8 Taiwan Briefs By Jeremy Olivier American Chamber of Commerce in Taipei 129 MinSheng East Road, Section 3, 7F, Suite 706, Taipei 10596, Taiwan P.O. Box 17-277, Taipei, 10419 Taiwan COVER SECTION Tel: 2718-8226 Fax: 2718-8182 e-mail: [email protected] website: http://www.amcham.com.tw TOPICS Anniversary By Don Shapiro 050 2718-8226 2718-8182 12 Taiwan Business TOPICS at 50 Taiwan Business Topics is a publication of the American Chamber of Commerce in Taipei, ROC. 《TOPICS工商雜誌》創刊50年 Contents are independent of and do not necessarily reflect the views of the Officers, Board of Governors, Supervisors or members. Going through the magazine archives © Copyright 2020 by the American Chamber of Commerce in Taipei, ROC. All rights reserved. Permission is a reminder of what has changed – to reprint original material must be requested in writing from AmCham. Production done in-house, Printing by and what hasn’t – over the past half- Farn Mei Printing Co., Ltd. century in the Taiwanese economy and environment for multinational business. 10866 5000 22 Preserving the Chamber’s ISSN 1818-1961 History Chair: C.W. Chin 23 TOPICS’ First Editorial, Vice Chairs: Fupei Wang, Timothy Shields Secretary: Seraphim Ma Published in March 2002 Treasurer: Al Chang 2019-2020 Governors: Al Chang, Albert Chang, Seraphim Ma, Jan-Hendrik Meidinger, Paulus Mok. EXECUTIVE SUITE 2018-2019 Governors: Mark Chen, C.W. Chin, Timothy Shields, Gina Tsai, Fupei Wang, Angela Yu. 24 Meet Robert Li of Synopsys 2020 Supervisors: Mark Horng, Stephen Tan, Terry By Jeremy Olivier Tsao. COMMITTEES: Agro-Chemical/ Melody Wang; Asset Management/ Eric Lin, Angela Yang, Derek Yung; Banking/ Paulus Mok; Capital Markets/ Mandy Huang, Eric Jai, C.P. Liu; Chemical Manufacturers/ Charles Liang, Michael Wong; Cosmetics/ Shirley Chen, Abigail Lin; Defense/ Manohar Thyagaraj, Roger Yee; Digital Economy/ Max TAIWAN BUSINESS Chen, Renee Chou, Tai Chi Chuan; Energy/ Randy Tsai; Human Resources/ Christine Chen, Carmen Law, David Tsai; Infrastructure/ Wayne Chin, Paul 26 Requiem for the Living Lee; Insurance/ KT Lim, Mandy Shih, Linda Tsou; Intellectual Property & Licensing/ Jason Chen, Peter Mall Dernbach, Vincent Shih; Marketing & Distribution/ Wei Hsiang; Medical Devices/ Louis Ko, Jeffrey Wang; Core Pacific City was an archi- Pharmaceutical/ Justin Chin, Rie Nakajima, Shuhei tectural oddity, tucked into an Sekiguchi; Public Health/ Joyce Lee, Pongo Peng, Tim Shields; Retail/ Ceasar Chen, Mark Chen, Peggy unfashionable part of Taipei. Liao; Sustainable Development Goals/ Kenny Jeng, Lume Liao, Cosmas Lu, Fupei Wang; Tax/ Heidi Liu, Still, the shopping center – now Cheli Liaw; Technology/ Cynthia Chyn, Stella Lai, Angela Yu; Telecommunications & Media/ Thomas Ee, being razed – always had its David Shin, Joanne Tsai; Transportation & Logistics/ admirers. (tba); Travel & Tourism/ Gina Tsai, Jason Yeh, Fiona Yuan. By Joshua Samuel Brown 4 TAIWAN BUSINESS TOPICS • APRIL 2020 4 contents.indd 4 2020/4/6 下午5:06 APRIL • VOLUME 50 NUMBER 4 COVER SPONSOR BACKGROUNDER 29 Kaohsiung Seeks a Change of Fortune Once Taiwan’s second city and a Citi, the leading global bank, has approximately 200 million cus- major industrial hub, Kaohsiung has tomer accounts and does business in more than 160 countries and seen better days. Now it hopes to jurisdictions. make a comeback by increasing investment in innovative and eco- Citi is proud to have had a strong presence in Taiwan since 1964. friendly industries and boosting Being the leader in Taiwan’s banking industry, Citibank Taiwan tourism. has been recognized as the Best International Bank in Taiwan for By Louise Watt 23 consecutive years by FinanceAsia, Best Bank - Global by The Asset Triple A for 17 consecutive years, and winner of the “Trusted SPECIAL REPORT Brand: Credit Card Issuing Bank - Gold Award” from Reader's Digest for 12 consecutive years. Citi's Institutional Clients Group provides top-tier corporations with a full range of value-added local and cross-border products and services. Leveraging Citi’s world-class banking platform, Citi acts as clients’ best partner to support and grow their businesses to the next level by delivering cost effective solutions with a flexibility that is unmatched by Citi’s competitors. Citi’s Global Consumer Banking leads the market by pioneering Wealth Management banking service, providing wealth advisory service, local and multi-currency deposits to premium accounts, OBU products and services and a variety of mutual funds, bonds, and Hong Kong and U.S. stocks. By providing customers with value-added services, Citi’s Cards business enjoys high customer satisfaction and strong brand recognition in the market. 33 AmCham Taipei’s 2020 Citi aims to become the world’s digital bank. In addition to introduc- Business Climate Survey ing smart banking branches in 2010, Citi possesses the innovative culture that positions it to lead the digital trend and deliver more effective, dynamic, and convenient approaches to better serve clients. Citi was also the first bank in Taiwan to introduce voice bio- metrics authentication technology into its call center, and continues to roll out mobile-based digital solutions to enhance and simplify the customer experience. Citi believes strongly in its responsibility to both Taiwan and the global community. Citi's four core values – Connection, Inspira- tion, Trust, and Innovation – are implemented in corporate social responsibility. Citi actively cooperates with non-profit organizations to inspire talents and help teenagers explore their potential and SPONSORED CONTENT develop professional skills to become future leaders. Citi also sup- ports the government's green energy, environmental protection, 49 Seeing Taiwan and social assistance policies through technological and digital The Mountains of North Taiwan methods to promote social progress. All these initiatives demon- strate Citi's long-term commitment to the community in which it lives and runs its businesses. TAIWAN BUSINESS TOPICS • APRIL 2020 5 4 contents.indd 5 2020/4/7 上午11:09 PRESIDENT'S VIEW Taiwan’s best source of in-depth business coverage in English ne of Taiwan’s biggest struggles is get- I read about that issue in TOPICS,” is a common ting its voice heard in a noisy world. remark we hear when we visit Washington each O That’s partly because so few global news summer for our CEO Mission. companies have offices here staffed with full-time, As I read Don Shapiro’s story in this issue about seasoned correspondents. Many of the big-named the magazine’s 50 years of history, I couldn’t help media brands – AP, Dow Jones, Reuters – slashed but notice that he left out something important: their budgets and started closing or drastically himself. Being the professional that he is, Don kept downsizing their bureaus in Taiwan more than a himself out of the story. But he deserves a prom- decade ago. Consequently, Taiwan doesn’t get the inent mention because he played a key role in coverage it deserves and needs. making TOPICS a serious magazine and main- We think this is wrong and deeply problematic. taining the quality for the 18 years he’s served as A major economy demands in-depth, quality cov- the editor-in-chief. Another unsung hero is Caroline erage in English – the global language. That’s one Lee, a tireless saleswoman who sells the ads to our main reason why AmCham Taipei publishes this generous company members that help pay for this magazine, which is celebrating its 50th anniversary. editorial enterprise. We humbly contend that Taiwan Business TOPICS As we celebrate our past 50 years of publishing, is the best English-language source of in-depth we’re also thinking about the next half century. As journalism about business, trade, and the economy Don’s story highlights, TOPICS has done a mas- in this country. terful job evolving over the years – adjusting to the The magazine is a huge investment. Main- market and its audience. Being nimble and agile is taining a top-notch staff of editors, hiring the best even more important in the digital age. There are writers, and buying photos shot by professionals new tools and platforms that enable us to tell sto- every month is expensive. Very few other business ries and share information in exciting news ways. organizations in the region do it. But we believe We’ll make the most of the technology. reliable information is absolutely essential to doing As our content strategy evolves, one thing will business. stay the same: We’ll continue providing the infor- We also believe we must help share Taiwan’s mation that you need to do business in Taiwan.
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    Taiwán 2021: 10 claves y 10 personajes de 2020 “Taiwán se reivindica” Taiwán inició 2020 con las elecciones presidenciales y legislativas del 11 de enero. El triunfo de la presidenta Tsai Ing-wen avizoraba la continuidad de sus políticas básicas. Y en esto llegó la pandemia. La gestión gubernamental brilló por su excelencia, tanto que se convirtió en un referente internacional de primer nivel, demostrando la capacidad de las democracias para encarar estos nuevos retos sin necesidad estricta de imponer para ello restricciones a las libertades fundamentales. En buena medida, el año 2020 terminó para Taiwán el 3 de noviembre. Las elecciones en EEUU, un aliado clave a lo largo del ejercicio para incrementar su visibilidad internacional, abrieron camino a la alternancia y también a una relativa incertidumbre respecto a la intensidad futura de los lazos bilaterales. 1.Un nuevo mapa político-electoral Tsai Ing-wen obtuvo una rotunda victoria en las elecciones presidenciales que tuvieron lugar en Taiwán el 11 de enero de 2020. En los comicios legislativos, el Partido Democrático Progresista (PDP) se llevó 61 escaños de los 113 de la legislatura, logrando así retener su mayoría absoluta en el Parlamento. En dicha cifra se incluyen 48 escaños elegidos en las circunscripciones distritales y 13 en la lista general, mientras que el Kuomintang (KMT), el primer partido de la oposición, obtuvo, respectivamente, 25 y 13 escaños. Al margen de los dos grandes partidos, PDP y KMT, cabe destacar el buen comportamiento del Partido Popular de Taiwán (PPT), creado por el alcalde de Taipéi, Ko Wen-je en agosto de 2019.