Dressing the Part: Communication of Identity in a Performative Fandom Community
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Dressing the Part: Communication of Identity in a Performative Fandom Community A dissertation presented to the faculty of the Scripps College of Communication of Ohio University In partial fulfillment of the requirements for the degree Doctor of Philosophy Sarah C. P. Sagardia December 2017 © 2017 Sarah C. P. Sagardia. All Rights Reserved. This dissertation titled Dressing the Part: Communication of Identity in a Performative Fandom Community by SARAH C. P. SAGARDIA has been approved for the School of Communication Studies and the Scripps College of Communication by Christina S. Beck Professor of Communication Studies Scott Titsworth Dean, Scripps College of Communication ii Abstract SAGARDIA, SARAH C. P., Ph.D., December 2017, Communication Studies Dressing the Part: Communication of Identity in a Performative Fandom Community Director of Dissertation: Christina S. Beck Fandom is an important element of modern life for many individuals, and while some fan practices are not well known within the mainstream of society, they allow their participants to engage in a community of interest and fulfill their own goals as fans. This study explores the fan practice of cosplaying through the lenses of identity and performance to understand cosplayers motivations, processes, and benefits as they move through the planning and execution of their cosplays. How do cosplayers communicate identity through their performances? What motivates fans to engage with the fandom community through cosplay, and what role do these performances play in their experience of fandom? How does participation in cosplaying specifically and the fan community broadly shape fans’ conceptions of self and identity? Through in-depth, open-ended respondent interviews, this study explores the relationships between performative fandom, community engagement, and identity work. After inductive analysis of the data, three key themes emerged: cosplay serves as a performance of social engagement, as a performance of the unique self, and as a literal performance for those involved. These themes shed light on the importance of performative fan practices like cosplay for the formation and maintenance of engaged fan communities. iii Dedication For Christian and Audrey, who have been my greatest sources of joy, support, and understanding throughout this process. Thank you for your unwavering faith in my ability, strength, and perseverance, even when I had lost sight of them. iv Acknowledgments I’d like to sincerely thank the members of my committee for their thoughtful, genuine feedback that helped me refine my work and bring it to a state of completion. My deepest appreciation goes to Christina Beck – thank you for your untiring assistance and meticulous eye throughout the process of editing and revisions. I cannot overstate how much I appreciate your mentorship throughout this entire process. I would also like to thank the faculty and staff of the Communication Department at the University of Dayton for their support and understanding as I worked to balance teaching and writing to finish this project. v Table of Contents Page Abstract .............................................................................................................................. iii Dedication .......................................................................................................................... iv Acknowledgments ............................................................................................................... v List of Figures .................................................................................................................... ix Chapter 1: Introduction ....................................................................................................... 1 Scholarly Perspectives on Fandom ............................................................................... 2 What is fandom? ..................................................................................................... 3 Fantasy and play in fandom .................................................................................... 6 Criticisms of fandom and fans ................................................................................ 7 What do fans do? .................................................................................................. 11 Fandom as community. ......................................................................................... 16 Performance ................................................................................................................ 19 Performative Fandom: A New Conception of Fan Activity ....................................... 24 Cosplaying and Fan Conventions ............................................................................... 28 Chapter 2: Theory ............................................................................................................. 34 Performance of Identity .............................................................................................. 35 Equipment for Living .................................................................................................. 40 Communication Scholarship and Fandom .................................................................. 42 Research Questions ..................................................................................................... 47 Chapter 3: Methodology ................................................................................................... 49 Participants .................................................................................................................. 51 Interview Process ........................................................................................................ 53 Data Analysis .............................................................................................................. 55 Chapter 4: Cosplay as a Performance of Social Engagement ........................................... 57 Social Lubricant .......................................................................................................... 58 Costumes facilitate initial interactions. ................................................................. 59 Costumes facilitate character-driven conversation and role-play. ........................ 75 Costumes facilitate fan communities. ................................................................... 79 vi Positivity ..................................................................................................................... 81 Cosplay promotes an attitude of positivity and hope that appeals to fans. ........... 82 Fans are able to appreciate one another’s skill and creativity through cosplay. ... 84 Cosplaying provides opportunities for mentorship. .............................................. 85 Cosplay can serve as a tool for philanthropic work. ............................................. 87 Fans use cosplay to bring hope and joy to others’ lives. ...................................... 92 Closing Thoughts ........................................................................................................ 94 Chapter 5: Cosplay as a Performance of the Unique Self ................................................. 96 Personal Development ................................................................................................ 97 Cosplayers discover and refine creative skills in order to craft their costumes. ... 98 Cosplaying offers a creative challenge for people who want to push themselves. ............................................................................................................................. 100 Cosplaying as an outlet for artistic expression. .................................................. 103 Fans develop personal and professional skills through cosplay. ........................ 105 Developing competence and confidence through cosplay. ................................. 109 Self-Expression ......................................................................................................... 112 Marking oneself as “Other.” ............................................................................... 113 Character choice highlights important aspects of personal identity. .................. 116 Cosplaying allows for expression of hidden parts of the self. ............................ 122 Cosplay as a tool for identity exploration. .......................................................... 126 Closing Thoughts ...................................................................................................... 128 Chapter 6: Cosplay as a Literal Performance ................................................................. 130 Physicality ................................................................................................................. 132 Physical embodiment of the character ................................................................ 132 Practical considerations and constraints ............................................................. 134 Resemblance to the character (or lack thereof). .................................................. 137 Cosplay requires mental preparation for a convincing performance. ................. 142 Cosplayers have responsibilities to their audiences when portraying their selected characters ............................................................................................................ 146 Escape ......................................................................................................................