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Copyrighted Material 3GBINDEX 11/01/2013 2:2:1 Page 273 Index A. C. Moore, 202 Association of Corporate Absolut Boston, 77 Contributions Professionals Absolut New Orleans, 77 (ACCP), 233 Act for Autism campaign Astronomers Without Borders (Easter Seals), 202 (AWB), 60–61 Actions-triggered donations, 197 Autism Speaks, 212, 213 Action-triggered fundraiser, 33–37 Agencies, professional help from, Bale, Christian, 138 268–269 Balfour Beatty Construction, 143 a&g Labs, 67 Barcodes, 9, 95 Alex & Ani, 214 Barnes & Noble, 187 allen & gerritsen, 67 Bauballs, 238 Ambush marketing, 241 BBH Labs, 148 American Cancer Society, 153, 155, Beary Big Heart program, 98 157–158, 184, 268 Bekins Moving and Storage Co., American Heart Association 142 (AHA), 18, 154 Believe in Reading, 187 American Heart Association Ben & Jerry’s Ice Cream, 218 National Center, 16 Bermuda Family Centre, 79 American Heart Month, 17–18 Best Friends Animal Society, 50 American Honda Motor Company, Better World Books, 179 156, 157 Bieber, Justin, 187, 188 American Lung Association, Fight Biondolillo, Steve, 223 for Air Climb, 223 Blogs, 57, 169–170 American Red Cross, 19, 63 Board members’ contacts, 261–262 America’s Charities, 117 Boards, Pinterest, 42–43 AmeriCorps, 224 Boeing, 256 Amex Sync, 23COPYRIGHTEDBono, MATERIAL 207 Apple, 67, 214 Boorito fundraiser (Chipotle), 33–34 Approved service providers (APS), Bosses, as allies, 262–263 47 Boston Bakes for Breast Cancer, 1–2 Arthritis Foundation, 172 Boston Bruins, 119–121, 124 Asset analysis, 104, 259–260 Boston Celtics, 124 ■ 273 ■ 3GBINDEX 11/01/2013 2:2:1 Page 274 INDEX Boston Marathon, 197, 198, 199, Business for Social Responsibility, 240, 257 233 Boston Marathon bombings, Business-giving programs, 265 fundraising in wake of, 53, 82, Business partnerships, closing, 135, 171, 188, 203, 204–206, 48–49 221, 241, 265 Business-to-business (B2B) Boston Red Sox, 37, 124, 154, 188 fundraiser, 253–257 Boston Strong Celeste-a-thon, 135, Business-to-consumer (B2C) 139 fundraiser, 253, 255, 257 Boston Strong T-shirts, 204, 205 Buy one, give one (BOGO) Boy Scouts of America, 147 fundraiser, 177–182 Boys & Girls Clubs of America, 108 BP Gas Stations, 98 CafeGive, 165, 166, 167 Bracket challenges, 84, 85 CafePress, 203 Brands Caine, Michael, 138 building, 263–265 Call-to-Action overlays, on videos, as content creators, 157 251 as predictors of success, 104 Canadian Business for Social Bread for the City, 54 Responsibility, 233 Breadstick for Hunger Tour,64 Cancer survivors, beauty brand Breast Cancer Awareness Month, 1, pins for, 39–40 4 Cash donations, 53–57, 256 Breast Cancer Research Foundation Cash registers, 7 (BCRF), 29 Casual Fridays, 153 Brigham & Women’s Hospital CauseMarketing.biz, 91 (Boston), 223 Cause Marketing Forum, 22, 80, 94 Bring Your Own Friends event Cause mobs, 31, 140 (IKEA), 101–102 Causepreneurs, 203, 206–208 Broadway Cares/Equity Fights Cause product fundraiser, 77–82 AIDS, 163 Celestron, 60 Brooks, Jeff, 181, 264, 265 Center for Exhibition Research Brown, Peter, 225, 226 (CEIR), 147 BTIG LLC, 175, 256 Challenger, Gray & Christmas, 85 Build-A-Bear Workshop stores, 98 Character, 74, 75 Building Blocks, 246 Charitablecheckout.com, 98 Building fundraiser, 223–227, 256 Charitable Federal Campaign Building Impact, 227 (CFC), 118 Burlington Coat Factory, 141–142, Charities, targeting businesses 146 already involved with, 267 ■ 274 ■ 3GBINDEX 11/01/2013 2:2:1 Page 275 INDEX Charity contests, Facebook, Commonwealth of Massachusetts 165–170 Employee Charitable Charity Miles, 152 Campaign (COMECC), 118 Charity Navigator, 114 Community Health Charities, 117 Charity waivers, 257 Community Servings, 64 Charles River Conservancy, 77 Community Shares USA, 117 Check-in for Good, 108, 110, 112 Company giveaway fundraiser, Check-in to give fundraiser, 67–72 107–112 Company Store, The, 178 Children’s Heart Foundation, 98 Competence, 74, 75 Children’s Hospital (Boston), 264 Competitors, joining with, 240 Children’s Miracle Network Cone, 22 (CMN), 69, 77, 91, 197, 264 Cone.com, 266 Children’s National Medical Confidence, 74, 75 Center, 50 Conservation Alliance, 147–148 Chili’s Grill & Bar, 132, 172, 176 Consultants, professional help Chipotle, 33 from, 268–269 Chipotle Cultivate Foundation, 33 Consumer-buying decisions, myths Christmas, children’s charities and, around, 144–145 238 Contacts, 261–262 Chronicle of Philanthropy, The,59 Cookies for Kids’ Cancer, 217–218 Cinnabon, 127 Corcoran, Celeste, 135, 140 City of Boston Employee Corcoran, Sydney, 135, 140 Charitable Campaign Corporate Executive Board, 145 (COBECC), 118 Coupon book fundraiser, 243–246 City Slickers (film), 70 Coupons, 50, 97 City Year, 224 expiration dates and Climb Clubs, 224 redemptions for, 244 ClimbCorps, 223–224 raising money with, 130–132 Closing deals, 122–123 register fundraiser and, 245 Cold Stone Creamery, 69 Cradles to Crayons, 230 Collection drives, 141–145, 197, Create-a-Pepper to Fight Childhood 256 Cancer, 132, 172 Columbia Sports Wear, 147–148 CreateSpace.com, 208 Combined Federal Campaign, 117 Credibility, three C’s of, 74–75 Comfort Inn & Suites, 105 Crystal, Billy, 70 Commissions for Charity Day, 256 Customers Committee Encouraging Corporate Facebook Likes turned into, 102 Philanthropy (CECP), 229 incentivizing, 93, 96 ■ 275 ■ 3GBINDEX 11/01/2013 2:2:1 Page 276 INDEX Daily DoGooder, 251 eBay, Giving Works program, 64 Daily Show, The,34 Eileen Fisher, 146 Dairy Queen Blizzard on Miracle Electronics recycling fundraisers, Treat Day,77 146 Dana-Farber Cancer Institute, 2, Eli Lily, 256 154, 159, 181, 188, 214 Elizabeth Arden, 39, 40 Davies, Jon, 78 Ellie Fund, 70–71 Decision makers, types of, 55–56 Emotion, 29 Deferrers, 55–56 fundraising with businesses and, Dell, 63 180–181 Discovery Channel, Shark Week, 242 smartphones and, 249 Dobens, Chris, 204, 205, 206 Employee incentives, 15–17 DoGooder Video Awards, 251 Empowerment Plan, 64 Dollars for Doers, 229–234, 256 Enthusiasm, 87 Dominos, 50 Envelopes, tracking donations from Donate profits day fundraiser, register fundraisers with, 10 171–176, 256 ESPN Tournament Challenge, 84 Donation box fundraiser, 13–18, Expiration dates, coupons, 244 194 ExpoGiving, 151 Donation pages, 84 Extreme Couponing (television Donations show), 245 processing from point-of-sale systems, 94 Facebook, 19, 21, 23, 39, 57, 67, 104 tracking from register Boston Strong T-shirts promoted fundraisers, 9–10 on, 204 Donor-advised funds (DAFs), check-in fundraisers with, 108, 208–209 110, 112 Donorschoose.org, 129 custom tabs, 43 DoSomething.org, 51 event pages on, 84 Double the Donation, 113, 186, 232 matching gifts and, 185 Dress Barn, 143 Pin-to-Give campaigns promoted Dress-down/up fundraiser, 86, on, 42 153–158, 255 Facebook contest fundraiser, Dress for Sox-cess, 154 165–170 Dress for Success, 143, 144, 191 Facebook likes fundraiser, 101–106 Facebook Marketing for Dummies EarthJustice, 111 (Haydon), 103, 165 Earth Share, 117 Fazoli’s, Breadstick for Hunger Tour, Easter Seals, 202, 243 64 ■ 276 ■ 3GBINDEX 11/01/2013 2:2:1 Page 277 INDEX Fear, fundraising and, 87 outer circle–suspects for, 262 Feeding America, 101, 178, 264, professional help for, 268–269 268 steps to success in, 259–269 Feed The Children, 64 Feelers, 55 Gap, 214 Fey, Tina, 218 “Garanimal fundraising,” 29–30 50 Back, 128 Garutti, Randy, 92 Finagle-a-Bagel, donation box General Electric, 183 program with, 13–14 General Mills, 244 Firehouse Subs, 24, 43, 212–213 General Motors, 64 First Giving, 117 Gerber Gear, 147 FitFlop, 73, 74 Gift cards, 31 “Five Best Practices for Transparent Gift guidelines, 54 Cause Marketing,” 4 Gillette, King, 67 Followers, Pinterest, 43 Giveaways, 67–72 Food banks, holiday fundraising Give Kids the World Village, 176 and, 238 Giving Fairs, 115 Food Lion, 243, 244 Giving it away, 266–267 Food trucks outside trade shows, Giving Works program (eBay), learning from, 150–151 64 Ford Motor Company, 105 Global Poverty Project, 46, 50 For Momentum, 22 GoDaddy.com, 195 Four Diamonds Fund, 81 Goldsborough, Justin, 83, 84 Foursquare, 107–108, 110, 112, 148, Gold’s Gym, 88 193 Good Morning America, 141–142 Frozen Cinema, 163 Good Samaritan Project (Kansas FundingFactory.com, 146 City), 172 Fundraising advisors, trusted, Goodwill, 63 74–75 Google+, 19, 23 Fundraising with businesses Google Checkout, 251 asset analysis for, 259–260 Google Sites, mobile pages created bosses as allies, 262–263 with, 131 building your brand for, 263–265 Go Red for Women, 154 bull’s eye–supporters for, 261 Gowalla, 107 business giving in perspective, Great American Shake Sale, The, 265 92–93 dealing with competition and, Greatest Generation Foundation, 266–267 136 inner circle–contacts for, 261–262 Great Recession, 53 ■ 277 ■ 3GBINDEX 11/01/2013 2:2:1 Page 278 INDEX H. P. Hood, 37 Hurricane Sandy, 45, 53, 59, 73 Habitat for Humanity, 30 Hutchinson, Duke, 118 Haiti earthquake, 53 Halloween fundraisers, 235–237 I Am Here campaign, 46, 47 Halloween Town, 60 IKEA, Bring Your Own Friends Halopreneurs, 203–209 event, 101–102 Harding, Bryan, 15 Incentivizing employees, 15–17 Harry’s, 177–178 Independence Day, 238 Harvey, Paul, 247 Ingram, Bill and Marci, 212 Hashtag fundraiser, 19–25, 235, In-kind donations, QR code 236, 237 triggers for, 128–129 Hashtags, 19, 22 Ink to the People, 203, 204 Haydon, John, 103, 165, 166, 167, Inmar, 245 170 Inspiration, 269 Healing Hands with Arthritis, 172 Instagram, 19, 23, 57 Healthline.com, 251–252 In-store fundraiser, 197–202 Heart disease, 223, 224 International House of Pancakes Heineken USA, 176 (IHOP), 69, 197, 199 Heinz, 129 Invisible People,
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