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Comes Front and Center Keith Brunell Asha Gomez Cover_Layout 1 3/26/15 3:22 PM Page 1 WWW.PRODUCEBUSINESS.COM APRIL 2015 • VOL. 31 • NO. 04 $9.90 APRIL 2015 CULINARY INNOVATION ISSUE 2015 APRIL INNOVATION CULINARY InnovationComes Front And Center Keith Brunell Asha Gomez Adam Hegsted Pati Jinich Jason Morse Marc Murphy Cara Stadler Joanne Weir Zac Young Justin Yu INSIDE: WHY ‘PRICE INVESTMENT’ IS A FLAWED RETAIL POLICY QUICK SERVICE RESTAURANTS • CANADIAN RETAILERS MELONS • GUACAMOLE • SPRING GRAPES • AUSTRALIAN FRUIT WASTE PART III • MUSHROOMS ON THE MENU • TOMATOES LUNDS/BYERLY’S RETAIL PROFILE • SWEET ONIONS • FLAVORED NUTS DOLE_Ad 3/24/15 10:15 AM Page 1 TOC_Layout 1 3/31/15 8:19 PM Page 1 APRIL 2015 • VOL. 31 • NO. 04 • $9.90 58 79 features departments 38 FOODSERVICE MARKETING PRODUCE POISED TO MAKE 71 MUSHROOMS ON THE MENU INROADS ON QUICK-SERVICE MENUS Trend to blend elevates status, but PHOTO OF DISH COURTESY OF CHEF ADAM HEGSTED Operators play to a new generation of savvy, costs continue to be consideration. health-conscious consumers when creating menus. 41 MERCHANDISING REVIEWS cover story CREAM OF THE CROP: 75 TOMATOES: AVAILABILITY 24 INNOVATION COMES CANADA’S TOP PRODUCE PLUS VARIETY EQUALS FRONT AND CENTER MERCHANDISERS COUNTLESS MERCHANDISING Chefs share how their creative A selection of top produce retailers OPPORTUNITIES processes work and offer tips in Canada based on exemplary produce From seed, to grower, to retail, for cooking with produce. marketing and merchandising acumen. a resonating sense of pride and excitement for product gives the commentary 50 tomato category greater year-round SELLING FRESH popularity and profitability. 14 THE FRUITS OF THOUGHT GUACAMOLE IN PRODUCE Will Supermarkets Take Pre-Emptive How retailers can capitalize on salsa and 79 8 WAYS TO HEAT UP Strike Against Deep Discounters? avocado popularity with prepared product. SWEET ONION SALES Experts share how creative sourcing, 93 RETAIL PERSPECTIVE 58 differentiating supply, and marketing Task-Oriented Plan Versus GRAPE EXPECTATIONS techniques can support profits. The Merchants’ Strategy Retailers prepare for a fast-moving spring season. 86 6 FUNDAMENTALS FOR 94 EUROPEAN MARKET MASTERING MELON A Conversation With 64 MERCHANDISING Eosta’s Volkert Engelsman AUSTRALIA AND NEW ZEALAND FRUIT Retailers can capitalize on melon sales VIE FOR OFF-SEASON SHELF SPACE by promoting flavor-profile versatility 95 WHOLESALE MARKET Orchard fruit from Down Under faces increasing and suggesting seasonal food pairings. A New Beginning Southern Hemisphere competition. DRIED FRUIT AND NUTS 96 VOICE OF THE INDUSTRY 68 Blueberry Real Estate At Retail: WASTE PART III 90 CAPITALIZING ON THE Little Changes Can Reap Big Rewards Farm-Level Loss: FLAVORED TREND A look at what’s contributing to field waste With the right combination and solutions for alleviating the problem. of marketing techniques, flavored in this issue nuts can liven produce sales. 4 THE QUIZ 6 WASHINGTON GRAPEVINE special features 8 PRODUCE WATCH 16 FROM THE PAGES OF 10 FORWARD THINKING PRODUCEBUSINESSUK.COM Why Price Investment Is A Flawed Retail Policy 12 RESEARCH PERSPECTIVES 22 22 13 COMMENTS AND ANALYSIS ASCENDENT INDEPENDENTS: 36 LUNDS & BYERLY’S 30-YEAR RETROSPECTIVE 97 INFORMATION SHOWCASE The independent upholds a singular Former Schnucks Produce Executive Mike go-to-market strategy for more than 75 years. O’Brien Shares Views Of His Career 98 BLAST FROM THE PAST Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS / APRIL 2015 / 3 Quiz_Layout 1 3/25/15 4:17 PM Page 1 produce quiz THIS MONTH’S WINNER The packaging aficionado began his APRIL 2015 • VOL. 31 • NO. 04 • $9.90 TOM OGLIN career as a sales rep for Neenah, WI-based Bemis Company, Inc. in 1964 after the Navy. Owner P.O. Box 810425 • Boca Raton • FL 33481-0425 He continued his career with packaging Diverse Packaging Phone: 561-994-1118 • Fax: 561-994-1610 companies such as Paramount Packaging [email protected] Rockwall, TX Corp. and Interpack Systems, Inc. before he PRESIDENT & EDITOR-IN-CHIEF started his own company in 1992. James E. Prevor Tom Oglin is one lucky PRODUCE BUSINESS “The first year was horrible, but by the [email protected] prizewinner. He has a history of winning lots third year, we broke even and started to PUBLISHER/EDITORIAL DIRECTOR of contests and prizes. “I won $1,000 from make progress,” recalls Oglin. Ken Whitacre Chili’s for filling out a survey about my din- Currently, Oglin is working with cabbage [email protected] ing experience; I won a four-night cruise to and onion growers to supply woven VP EDITORIAL the Bahamas from Romada Inn; I won a trip polypropylene bags and other packaging Ellen Koteff to Houston to watch the WMBA team (at the materials. “My business is seasonal, so I [email protected] time) in the box seats with cocktails and work with different domestic suppliers, local SPECIAL PROJECTS EDITOR great food; I like to enter different sweep- polybag suppliers, growers and distributors Mira Slott [email protected] stakes as a hobby,” admits Oglin. across all [food] industries.” INTEGRATED CONTENT EDITOR How To Win! To win the PRODUCE BUSINESS Quiz, the first thing you have to do is enter. The rules are simple: Read Michele Sotallaro through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the [email protected] questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a PRODUCTION DIRECTOR business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing Diana Levine from the responses received before the publication of our June issue of PRODUCE BUSINESS. The winner must agree to [email protected] submit a color photo to be published in that issue. PRODUCTION LEADER Jackie Tucker WIN AN BBQ GRILL LIGHT AND FAN PRODUCTION DEPARTMENT This universal clamp-on light and fan system with four ultra- Sunshine Gorman bright LED lights attaches to most grills (except Kettle style hoods) Freddy Pulido and illuminates the grill’s surface. Dual fans pull smoke up and Christopher Sizemore away. Fans and lights have separate switches for individual func- EVENT COORDINATOR tions. The lights rotate up to 300 degrees for the perfect outdoor Jackie LoMonte [email protected] lighting while you baste, flip and grill as the “Grill Master.” Eight AA batteries are required to power the unit. CONTRIBUTING WRITERS Carol Bareuther, Mark Hamstra, Mindy Hermann, Bob Johnson, Oscar Katov, Janel Leitner, Keith Loria, Steve Maxwell, Sophia McDonald, QUESTIONS FOR THE APRIL ISSUE Jodean Robbins, Lisa White ADVERTISING Eric Nieman, Associate Publisher 1) What is the website listed for Blue Book?____________________________________________ [email protected] ______________________________________________________________________________ Cory Adelman [email protected] 2) How many flavors are shown with Del Monte Fresh Guac?______________________________ Linda Bloomfield [email protected] ______________________________________________________________________________ Katrina Brown 3) How many layers of tomatoes are shown on the ad for Florida Tomato Commission?_________ [email protected] Steve Jacobs ______________________________________________________________________________ [email protected] Sandy Lee 4) What type of spring grape does Pacific Trellis Fruit showcase? ___________________________ [email protected] ______________________________________________________________________________ Kelsee Loche [email protected] 5) What two citrus items are shown on the ad for Paramount Citrus? _______________________ Ellen Rosenthal [email protected] ______________________________________________________________________________ Nestor Valconi [email protected] 6) What are the four core values shown on the Mann Packing ad? __________________________ FLORAL DEPARTMENT MARKETING E. Shaunn Alderman _______________________________________________________________________________ [email protected] Send insertion orders, payments, press releases, This issue was: Personally addressed to me Addressed to someone else photos, letters to the editor, etc., to o o PRODUCE BUSINESS, P.O. Box 810425 Boca Raton, FL 33481-0425 Name ______________________________ Position ______________________________ PH: 561.994.1118 FAX: 561.994.1610 PRODUCE BUSINESS is published by Phoenix Media Company __________________________________________________________________ Network, Inc. James E. Prevor, Chairman of the Board P.O. Box 810425, Boca Raton, FL 33481-0425. Address ____________________________________________________________________ Entire contents © Copyright 2015 Phoenix Media Network, Inc. All rights reserved. Printed in the U.S.A. City _______________________________________________________________________ Publication Agreement No. 40047928 State _____________________________________ ZIP _____________________________ Phone ______________________________ Fax __________________________________ Photocopies of this form are acceptable. Please send answers to: APRIL QUIZ PRODUCE BUSINESS • P.O. Box 810425 • Boca Raton, FL 33481-0425
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