Webinar agenda All Kids are VIPs Immigrant Integration at School
1) Presentation by Caroline Dessin Alle Kids Sind VIPs , Berteslmann Stiftung, Gütersloh, Germany
2) Presentation by Irene Pardo Eres joven, ¡triunfarás!, Fundación Bertelsmann, Barcelona, Spain
3) Q&A Moderated by Kim Turner, Maytree, Toronto, Canada
Note: Webinar recording will be available on the website: www.citiesofmigration.ca Alle Kids sind VIPs
Caroline Dessin Alle Kids sind VIPs 2012
Alle Kids sind VIPs, Bertelsmann Stiftung Gütersloh, 96.320 inhabitants, 9,6% foreign born
Nationwide competition for young people, Subject: integration of kids with immigrant background
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Background facts
Germany: 16 million people have an immigrant background, which is 20% of the entire population
Studies show that educational success is closely related to the students background
Februar 2012 4 Alle Kids sind VIPs 2012
Carl-Bertelsmann-Prize 2008
The Winner in 2008 was the Toronto District School Board. The Bertelsmann Stiftung was inspired by the Toronto Slogan: “Diversity – our strength!”.
This was the starting point for Alle Kids sind VIPs.
Februar 2012 5 Alle Kids sind VIPs 2012
Alle Kids sind VIPs
The competition Alle Kids sind VIPs emphasizes the importance of good projects: All children are important to society and have the right to a fair chance.
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Who can take part?
Young people from age 11 to 21 years old can apply with a project based on the subject of integration.
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The Webpage as a home base (95.833 page impressions in February 2012)
The web page is used as the home base for the competition and designed to make access for the target group easier.
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Prizes – Public Recognition A jury determines the winning projects. One prize is a journey to Berlin – a major treat for German kids.
The winners are honoured in Berlin: No matter where you´re from – you are a Very Important Person!
Februar 2012 9 Alle Kids sind VIPs 2012
Prizes – VIP Visit at School The other prize is an ambassadors visit at the winners school or club.
A unique event with one of the ambassadors! The kids recognize that it is worthwhile to advocate the blending of cultures.
Februar 2012 10 Alle Kids sind VIPs 2012
Who are the Alle Kids sind VIPs ambassadors?
Bülent Ceylan
Rebecca Mir
Culcha Candela Andreas Bourani
The ambassadors are public figures from the German music, theatre, or sports world.
Mario Gomez
Februar 2012 11 Alle Kids sind VIPs 2012
Project example: My friends, my neighbours Hagen, 190.121 inhabitants, 12,9% foreign born
Age 12
Dance Performance based on collected information about countries and cultures.
Februar 2012 Seite 12 Alle Kids sind VIPs 2012
Breakdance Workshop in Hagen with the Flying Steps
Performance for all students, parents and teachers.
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Project example: Seminar: Intercultural Competence Hamburg, 1.774.244 inhabitants, 13,5% foreign born
Project: Seminar about intercultural competence, Age: 17
Tayfun Baydar signing autographs
Prize: Acting workshop Pupils talking with the ambassador
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Goals of Alle Kids sind VIPs
Alle Kids sind VIPs supports young people`s wish to take an active role in shaping their futures. The kids experience: Diversity is strength. The kids associate interculturality and integration with positive values.
Februar 2012 15 Alle Kids sind VIPs 2012 Success: Alle Kids sind VIPs in the media Consistently strong presence in print, online, radio and TV. Alle Kids sind VIPs reaches a broad audience.
Februar 2012 Seite 16 Alle Kids sind VIPs 2012 Success 2011/2012
3 new ambassadors: Total of 11 So we´ll have 11 winners in 2012! 113 competitors with great projects in 2012! This nearly doubles our previous numbers. In February 2012, we logged 95,833 page visits, nearly 65% of the visits came via facebook. Growing recognition of Alle Kids sind VIPs: Over 35% of the users find us by looking up the compaign name via a search engine; this is an increase of 41% from 2010.
Strategies: Relaunched Webpage Game Stars-Memo Welcomepage on facebook Events like the book fair or a concert against racism Mailing to schools
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Alle Kids sind VIPs: Lessons learned
Engaging teachers: Brochure – collection of projects – projects in subjects
Mailing – schools, associations, youth centres
Februar 2012 Seite 18 Alle Kids sind VIPs 2012 Alle Kids sind VIPs: Lessons learned
Engaging students: Website – designed for target group – easy access to the application form Social media – dialogue and news via facebook (2.432 fans) – films via YouTube (459.062 views) – photos via flickr (63.673 views) Activities – Youth fair, festivals, concerts
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Alle Kids sind VIPs – a Good Idea
Thank you for your attention.
Caroline Dessin Mail: [email protected] Tel: +49 (0)5241 8181 379
www.allekidssindvips.de http://www.facebook.com/allekidssindvips
http://www.youtube.com/allekidssindvips http://www.flickr.com/photos/allekidssindvips
Februar 2012 20 ERES JOVEN, ¡TRIUNFARÁS!
Webinar: All Kids are VIPs: Immigrant Integration at School
Irene Pardo Project Manager "Eres Joven, ¡Tiunfarás!„ March 2012 Social Youth Entrepreneurship -
Background Vídeos divulgativos de las 18 buenas prácticas Reflexiones y
recomendaciones 1 Página web TO2
Reflexiones y
recomendaciones 2 Libro ‘Diagnóstico Compromiso Cívico Juvenil’
Resumen diagnóstico
Cómic Emprendimiento Social Juvenil Cuaderno del profesorado Libro ‘Emprendimiento Social Juvenil, 18 buenas prácticas’
6. abril 2011 Página 22 Quick Facts: Madrid and Barcelona
Spanish Total Foreigners Spanish Total Foreigners 553,409 278,320 nationality 3,269,763 nationality 1,615,448 2,716,354 17% 1,337,128 17% people people
Mostly from Born foreign mother Mostly from Born foreign mother Pakistan 19,852 Ecuador 4,243 Italy (total born 75,975) Rumania (total born 14,882) Ecuador Peru
www.ine.es/jaxi/tabla.do www.bcn.cat/estadistica/catala/dades/anuari/cap02/C020406.htm www.madrid.es www.bcn.cat/estadistica/catala/dades/inf/pobest/pobest11/pobest11.pdf
Total foreigners in Spain 5.730.667 (12%)
6. abril 2011 Página 23 Analysis of the Spanish context
During the school year 2010-2011, 9.5 per cent of students enrolled in Spanish schools were born outside of Spain. This represents 770.384 students in total. The PISA study shows that the grades of students, who were not born in Spain, are 56 points lower (432 points) than their peers who were born in Spain (488 points)
Total foreign-born students in Spain 2010-11 PISA 2009: differences based on immigration status
http://www.educacion.gob.es/dctm/ministerio/horizontales/prensa/documentos/20 http://www.educacion.gob.es/dctm/ministerio/horizontales/prensa/notas/2010/201012 11/09/datos-y-cifras-2011-2012?documentId=0901e72b80ea4d86 07-pisa2009-informe-espanol.pdf?documentId=0901e72b806ea35a 6. abril 2011 Página Analysis of the Spanish context
Children from immigrant families, with the same degree of competence and intelligence, achieve less at school than students of local origin.
In Barcelona the percentage of immigrants in secondary education is 17.5%, but drops to 7.4% in high school and 7.8 % in VT, according to the Department of Education
Immigrant students also have lower expectations about higher education than their Spanish counterparts
6. abril 2011 Página 25 Why adapt Alle Kids Sind VIPs’ model
- Response to a detected social need in Spain
- The concept is clear for the population (young people and adults)
- It was possible to adapt it to the Spanish context
- Very fresh, visual, dynamic and attractive
6. abril 2011 Página 26 First steps of the adaptation of the program
The Spanish education system is different from the German one in various aspects. So:
- Adapt program parameters, such as student age and grade level
- Other Partners (Ministry of Education)
- Less autonomy for the students to start projects on the school (focus more on teachers)
6. abril 2011 Página 27 First steps of the adaptation of the program
Finding new ambassadors : More difficult in Spain than in Germany due the context and history of migration in Spain
- Larger and more established immigrant population in Germany
-Immigrant arrival period in Spain is more recent (late 90’s)
6. abril 2011 Página 28 Our ambassadors
2012
+
6. abril 2011 Página 29 Dissemination of the competition
• Over 250 articles from local, regional and national media, 5 radio programs and 4 television programs
•Thanks to the project we participated in 4 conferences on interculturality, education and youth as speakers
• The competition’s website received more than 10,600 visits while the YouTube videos were viewed over 13,400 times
• The IBIS network of the Alliance of Civilizations and Cities of Migration recognized the project as good practice.
6. abril 2011 Página 30 Participants in Spain EJT 2011
Total: 89 good ideas between 2010 and 2011 in 14 of the 17 regions of Spain
6. abril 2011 Página 31 Criteria for sucessful replication and transferable lessons
Replication
- Analyze the context and adapt the project to the reality of your city/country
- Try to recycle own resources/contacts of other projects
- Start by replicating only the part of the project that your organisation can manage
Transferable lessons
- Famous persons are not so difficult to contact if you present a good idea
- Videos are very important for being in touch with young people
- Don’t forget the teachers in your activities
- Participate in other competitions as door openers
6. abril 2011 Página 32 6. abril 2011 Página 33 More information about the competition: Irene Pardo Project Manager "Eres Joven, ¡Tiunfarás!" Phone: +34 93 268 72 37 [email protected] www.fundacionbertelsmann.org
6. abril 2011 Página Acknowledgments
Webinar All Kids are VIPs: Immigrant Integration at School
Caroline Dessin, Berteslmann Stiftung, Gütersloh, Germany
Irene Pardo, Fundación Bertelsmann, Barcelona, Spain
Kim Turner, Maytree, Toronto
Cities of Migration is a Maytree idea: www.citiesofmigration.ca
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