UWS Academic Portal Beyond the dolls house? Barbie entrepreneur dolls and the commodification, fetishisation and consumption of idealised, gendered entrepreneurial identity Smith, Robert; Nadin, Sara; Jones, Sally Published in: Qualitative Market Research: An International Journal DOI: 10.1108/QMR-01-2017-0035 Published: 11/11/2019 Document Version Peer reviewed version Link to publication on the UWS Academic Portal Citation for published version (APA): Smith, R., Nadin, S., & Jones, S. (2019). Beyond the dolls house? Barbie entrepreneur dolls and the commodification, fetishisation and consumption of idealised, gendered entrepreneurial identity. Qualitative Market Research: An International Journal, 22(5), 745-765. https://doi.org/10.1108/QMR-01-2017-0035 General rights Copyright and moral rights for the publications made accessible in the UWS Academic Portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. Take down policy If you believe that this document breaches copyright please contact
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