Window Display Lighting: "Windows to the World"
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Lighting Services Inc Madison Ave Via Manzoni Bahnhofstrasse Picadilly Melrose Avenue Bond Street Newbury Street Union Square Rodeo Drive Via Condotti Saville Row Ala Moana Stureplan Sloane Street Apgujeong Passeig de Gràcia Causeway Bay Na Nam Avinguda Diagonal Dupont Circle Cherry Creek Aoyama Shinjuku Namba Stureplan 5th Avenue Calle Preciados Ave Montaigne Stradun Steenstraat Champs Elysées Bloor Street Shibuya Banjara Hills Nariman Point Mamilla Linking Road Connaught Place Legian Street Nam Nam Dizengoff Street Bourbon Street Rue Verdun Sakae Tahlia Street Namba Tysons Corner Boylston Street North Michigan Ave Graben Nam Nam Gwangbok-dong Marina Centre Argyle Street Briggate Bugis Street Namba Deansgate Changkran Road Commercial Drive Kohlmarkt Namba Namba Veldstraat Vitosha Boulevard Miracle Mile Wang Tang Namba Namb Westenhellweg Seventh Avenue Chalandri Oliver Plunkett Street Cekirge Street Corso Magenta Gran Via Vaci Street Via Serlas Augusta Street Santa Catarina Street Oxford Street Piata Victoriei Sussex Drive Dovatoda Street Hondori Street Pushkin Street Nisantasi Galena Street Pitt Street Mall Corporation Street Rue d’Antibes Clayton Square Northumberland Na Street Covent Garden Queen Street Castlecourt Old Strathcona Médecin Multrees Walk Royal Street Umeda Altavista Street Ginza Girard Avenue Dotonbori Rue Paradis Grafton Street Canal Street Orchard Road Via Frattina Getreidegasse Greenwich Avenue Shinsaibashi Jumeirah Brompton Road Aenida Central Prospect Street O’Connell Street Kuhio Avenue Namba America-mura Las Mercedes P.C. Hooftstraat Rio Sul Shopping Promenade de la Croisette Rue Neuve Avenue Louise Iguatemi Shopping Namba Myeongdong Omotesando Goethestrabe Kaufinger Strasse Via Borgognona Boulevard Haussmann Rue du Faubourg Saint Honoré Via Tornabuoni Rambla de Catalunya Dongdaemun Cheongdam Calle Jose Ortega y Gasset Siam Square Sukhumvt Road Rue Sainte Catherine Kingston Pike Rittenhouse Square Pike Street F Street Brady Street Main Street Fayetteville Street High Street Galbraith Road Rundle Street Edward Street King William Road Washington Avenue Liverpool Street 34th Street Via Etnea Popular Avenue Pine Street Albion Street Shop Street Calle Sierpes “Windows to the World” Lighting Services Inc has been producing the finest quality Track, Accent and Display Lighting Systems for fifty years. Since 1958, Lighting Services Inc has provided the finest lighting equipment available, anywhere, to support and enliven the creations of display artists, lighting consultants, and architectural designers. Our fixtures incorporate a wide variety of innovative designs, mounting options and accessories to help create exciting, inviting visual environments. Our mission is to help our clients establish and reinforce store image, and most importantly, move merchandise by helping to motivate buyers. As the examples on the following pages illustrate, Lighting Services Inc is prepared to enrich your display windows in the best possible light. Cover: “Fall Harvest” Store: Tiffany & Co., New York, NY Lighting Design: Robert Rufino, Tiffany & Co. “It’s an honored task to create a 3-dimensional idea in a window. However, its whimsy only becomes a sincere expression through the magic of light.” - Lucy Bouwman, Sightgeist Design Inc. Like a Faberge egg, a great display window is an exercise in perfection on a small scale. Rarely does a designer have the opportunity to be more dazzling, or more heralded, than in this small rectangle of light that attracts and entices passers-by. Whether you are creating a piece of conceptual street theatre or a work of quiet wit, the lighting you employ in your window is key to your vision. Light captures the drama of your idea. By leading the eye to the right sequence of images, light helps tell the story you want to tell. Above all, light makes your product dazzling and tantalizing. It dissolves the barriers between you and your audience, and it turns viewers into purchasers. Right: “Eye Candy” Store: Shreve, Crump & Low, Boston, MA Lighting Design: Lucy Bouwman, Sightgeist Design Inc. Above: Left: 290 Series (PAR38 lamp) Right: LN16 Series (MR16 lamp) “Lighting sets the mood...” - James Ranson, Saks Fifth Avenue Display windows have the critically important task of visually capturing people as they pass and enticing them with the window’s message whether it is the conceptual image of the store, about a particular department, or an event at the store. All the creativity and effort invested in the display risks being wasted without proper lighting, achieving the contrasts, the highlights, the drama that initially catches the eye and then the emotions and mind of the passer-by. Great lighting helps the designer and the store make the critically important connection with the buying public. Right: “Madame Butterfly at the Metropolitan Opera” Store: Saks Fifth Avenue, New York, NY Lighting Design: James Ranson, Saks Fifth Avenue Above: Left: BP75 Image Projector Series (MR16 lamp) Right: 36 Series (PAR36 lamp) “Properly lighting a window adds the intensity and impact necessary to grab the attention of the passer-by. It's at the top of my list of importance in window design. LSI is also the top of my list-it's been my lighting choice for most of my long career in Manhattan.” - Timothy Fortuna, Timothy Fortuna Designs Display windows are a living, exciting environment which must appeal to the eyes immediately to catch the attention of busy people. It is a creative, subliminal art form. Flexible lighting helps display designers create an exciting atmosphere. Whether your window is 21 Ft wide or 18 inches wide, Lighting Services Inc has a large selection of fixtures and accessories that will create the desired intensity, beam spread and effects to help your display come to life. Right: “Shoes Walking on Flowers” Store: Stuart Weitzman, New York, NY Lighting Design: Timothy Fortuna, Timothy Fortuna Designs Above: Left: 260 Series (MR16 lamp) Right: GR16 Series (MR16 lamp) For any lighting designer, achieving precise control of location and intensity in a lighting project can make all the difference. This is why Lighting Services Inc provides one of the largest selections of accessories in the industry. Color Filters LSI offers fade-free permanent glass color filters in more than 50 standard colors, and dichroic filters in more than 30 standard colors. A complete set of glass and dichroic sample filters is available to order upon request. Louvers and Hoods Louvers and Hoods control unwanted spill light and glare. Rim available in all standard finishes to match fixture. Spread Lenses These lenses provide precise control of beam spread. Light can be spread in all directions or in one axis, allowing lighting professionals to put the light exactly where it is required most. LSI / Gene Moore Award Competition “Ordinary objects are the most beautiful, and their beauty is increased by being so thoroughly unexpected. People take things for granted--- they look at something but they really haven’t seen it. The windows enable them to see rope, flowerpots, pasta, ice cream cones, even nails in an entirely new way.” - Gene Moore, Tiffany & Co. Gene Moore (1910-1998) Since 1991, Lighting Services Inc has been the proud sponsor of the annual LSI / Gene Moore Award Competition; a contest named in honor of Gene Moore, the long time, award-winning display mastermind at Tiffany & Co. This competition has been created to recognize the talent, creativity, and magic of Display Window Designers and their ability to create a three dimensional art form which utilizes imaginative lighting, establishes store image and motivates buyers. The competition showcases the best in display window design, and sets new benchmarks for the industry and is open to any Display or Design professional, who creates a display window utilizing fixtures from Lighting Services Inc. For an entry form please visit: www.lightingservicesinc.com/gene_moore.asp Lighting Services Inc 2 Kay Fries Drive Stony Point, NY 10980 USA +1 800 999-9574; +1 845 942-2800 +1 845 942-2177 fax DKNY Fendi GEAR Hermès Judith Lieber Handbags Mall at Millenia Niketown Plaza Centro II Williams Sonoma Akris Shreve, Crump & Low. Inc. Tiffany & Co. Topanga Plaza Sports Authority Zales Jewelers Benjamin Moore Butler Auto Mall Gucci Jaeger Sports Mark Cross Acme Barneys New York Bloomingdales CarMax Fortnum & Mason Foxy GNC Lane Bryant Tourneau Victoria’s Secret Flagship Bass Pro Shops BOSE Bruno Magli Tommy Hilfiger Showroom Disney Store Plaza 66 Hasbro Toy Center Hugo Boss Polo / Ralph Lauren Silk Trading Company Stop & Shop Lacoste Paul Stuart Inc. 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