Annual International Conference on Assessment Administration

2016 IAAO Business Partner Conference Prospectus

• Position your company as an industry leader • Interact with key prospects and decisions makers • Differentiate your brand, products and services • Develop qualified buyers with real purchasing power

Tampa Convention Center Tampa, Florida August 28 – 31, 2016 Welcome! Thank you for choosing to join us at the IAAO 82nd Annual International Conference on Assessment Administration. IAAO has made a number of enhancements to the Conference this year, with a continuing commitment to increase the value for both Business Partners and Attendees.

Whether you’re a first time sponsor or an experienced exhibitor, this Prospectus will help get you started by providing tangible benefits designed to assist you in developing new contacts, generating leads and achieving your marketing and sales objectives.

The Annual Conference that Matters!

The IAAO Conference is the annual industry event that positions your company in front of 1,200+ qualified and highly interested assessing officers and appraisal experts.

In 2015 attendees Over have represented 73% 11% 58% Almost 40% 78%

states provinces and have been of attendees are are senior managers come from are instrumental in countries. in the industry new to the industry or executives. jurisdictions making product and for over 11 years. of more than service purchases. – an ideal opportunity 100,000 parcels. (The IAAO member for exposure to your career average products and services. is 16.75 years!) This is the annual event that delivers true promotional value and a high return on your investment!

What you’ll find in this Prospectus… As a valued Business Partner to IAAO, please use this Prospectus to: • Determine which sponsorship opportunities will promote your brand most effectively • Choose your print ad placements in the Conference Program • Select your booth size and exhibit hall location preference • Register your company’s attendees • Keep track of important deadlines • Identify contact information about our official exhibition contractors • Learn about hotel arrangements and travel to the Conference

If you have specific questions at any time, please feel free to contact the following Conference experts at IAAO:

Exhibit information and booth availability: Sponsorship and Program Advertising Opportunities: Rachel Mense Leann Ritter [email protected] [email protected] 816-701-8109 816-701-8161 IAAO • 314 W Tenth Street • Kansas City, MO 64105 - 1616 • http://conference.iaao.org 2 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida Marketing At-A-Glance

IAAO offers a variety of lucrative and rewarding opportunities to increase your organization’s exposure and introduce you to enthusiastic industry professionals. The sponsorship, advertising and exhibit options available to you are among the most cost-effective and profitable branding programs in the industry, all created to help you get your message in front of well-qualified prospects.

Please familiarize yourself with all of the Conference marketing options, including the Comprehensive Sponsorship Opportunities, and select the combina- Remember that most tion that maximizes your exposure and effectively showcases your brand. The exhibit and marketing IAAO Conference staff is eager and available to assist you by phone or email opportunities are in your selection. available on a first-come, first-served Registration Instructions: basis, so don’t delay! The 2016 IAAO Annual Conference offers three distinct ways to showcase your products and services and help you interact with attendees. They include: 1) Demonstrating your offerings with a booth in the Exhibit Hall. 2) Advertising in the Conference Program. 3) Investing in one or more of the high profile Comprehensive Sponsorship Opportunities. Your level of investment will determine your qualifications in either a Premier, Diamond, Gold, Silver, Bronze or General category of Conference recognition.

Begin by selecting the Comprehensive Sponsorship Opportunities that will promote your brand most effectively. Then choose your options for a Conference Program advertisement. Finally, determine your exhibit booth size and configuration. Remember, your Sponsorship selection(s) will define the additional benefits available to you, based on your level of investment.

Please find detailed descriptions of the sponsorship, advertising and exhibit opportunities available to you on the following pages...

TABLE OF CONTENTS Travel & Accommodations 5 Sponsorship Opportunities 7 Program Advertising 12 Exhibit Booths 13 Exhibit Hours & Exhibitors 15 Exhibit Information 16 Exhibit Floorplan 17 Exhibit Priority Points 18 Booth Standards & Regulations 20 3 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida IMPORTANT CONFERENCE DATES

June 1, 2016 • Deadline to Submit Exhibit/Sponsor/Advertising Application and Payment to ensure full signage and program recognition June 6, 2016 • Deadline to Submit Company Logo • Deadline to Submit 50-Word Description of Products and Services • Last day for exhibitors to sign up for Exhibitor Networking Game & Program Ads June 10, 2016 • Deadline to Submit an electronic copy of a Press-Quality PDF Ad for the Conference Program (complimentary ¼ pg. ad for exhibitors) July 1, 2016 • Exhibitor proof of insurance deadline • Deadline to Submit Names of Booth Representatives July 25, 2016 • Last day to earn Priority Points for 2017 Booth Selection August 1, 2016 • Deadline to Make Hotel Reservations August 8, 2016 • Exhibitors notified of total Priority Points and 2017 Booth Selection time/date August 19, 2016 • Last day to dispute Priority Points August 28, 2016 • Conference Opens

4 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida T R A V E L

TRAVEL & ACCOMMODATIONS

Air Travel The Tampa International Airport (TPA) is serviced by most major airlines. For more information please refer to www.tampaairport.com. IAAO frequently negotiates discounts for conference attendee air travel, so be sure to check the IAAO conference website: http://conference.iaao.orgforup-to-datediscountsthatmaybeavailablebeforebookingyourflight.

Ground Transportation • Taxi service by Yellow Cab and United Cab is available at the curbside outside the Baggage Claim level. Both companies charge the same fares: $2.50, plus $2.40 per mile. The minimum fee from the airport is $15. There is a flat rate fee of $25 to downtown Tampa and the cruise terminal. See more at: http://www.tampaairport.com/ground-transportation. • Airport limos and shared passenger van service is available through advance reservation or walk-up booking. Enclosed, air conditioned lobbies are available at either end of the Baggage Claim areas for passengers to wait until shared vans are ready for boarding. • SuperShuttle (www.supershuttle.com/Locations/TampaTPA) serves Hillsborough, Pinellas, Pasco and Hernando Counties 800-282-6817 or 727-572-1111. • There are also rental cars, bus services, and public transportation available, see more information at http://www.tampaairport.com/ground-transportation.

Conference Hotels Tampa Marriott Waterside Hotel and Marina 700 South Florida Avenue • Tampa, Florida, USA 33602 Tel: 813-221-4900

A striking silhouette along the Channel Riverwalk, the Tampa Marriott Waterside Hotel & Marina overlooks Tampa Bay in the heart of downtown, located adjacent to the Tampa Convention Center. This world-class hotel’s 50,000 square feet of recently renovated meeting space, full-service spa, and several restaurants such as Waterside Grill and Champions, make it the perfect destination for work and play. The hotel recently completed a $2 million dollar enhancement project on the lobby, lobby bar, lobby bar patio and two restaurants, making the Tampa Marriott Waterside the most luxurious and state of the art hotel in the Tampa Bay market. The hotel’s recently renovated rooms and suites offer private bay or city view balconies. For ultimate relaxation, try the spa, Jacuzzi, or rooftop pool! Boaters can dock and stay using the 32-slip, full-service marina.

Valet parking is available at Tampa Marriott Waterside Hotel and Marina for $24 per day. On-site self-parking is not available however there is Convention Center parking roughly a block away. 5 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida T R A V E L

Embassy Suites Tampa Downtown Convention Center 513 South Florida Avenue • Tampa, Florida, 33602, USA Tel: 813-769-8300

The Embassy Suites is located downtown and is connected by Skybridge to Tampa Convention Center. The streetcar to Channelside Bay Plaza and Ybor City stops at the hotel’s front door. This is an ideal location and fit for meetings, conventions and leisure. Each suite is beautifully decorated with a private bedroom and spacious living room, two televisions with cable and in-room movies, two telephones with computer port and high-speed Internet access (HSIA $9.95 Per 24 Hours). The living room is furnished with a sofa bed and well-lit dining/work table. Suites are equipped with a wet bar, microwave, coffeemaker and refrigerator. Accessories include hair dryer, iron and ironing board, in-room safe and complimentary newspaper. Non-smoking and accessible rooms are provided. The Embassy Suites Starbucks Cafe sells high-quality whole coffee beans along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections. Trolley’s is the place to meet in downtown Tampa. Trolley’s offers a SPORTS theme with Flat Screen televisions to catch all your favorite sporting events and service is available in- doors or outdoors. Great cold beers, fine wines and a full bar will compliment your dining experience.

Valet parking is available at the Embassy Suites by Hilton Tampa Downtown Convention Center for $24 per day. Self- parking is not available. Conference Hotel Rates The IAAO Conference group rate is $169 single/double occupancy plus taxes at both hotels. The deadline to secure your reservation at the group rate is August 1st, however, the hotels may sell out prior to the deadline date. Be sure to make your reservations early!

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COMPREHENSIVE SPONSORSHIP OPPORTUNITIES

IAAO invites you to build a total package that meets YOUR objectives! Comprehensive Sponsorship Opportunities have been developed at every level of investment to ensure flexibility and high exposure. As an IAAO business partner, your organization has numerous options to help you present a highly visible profile in front of the industry’s primary decision makers.

Please contact Leann Ritter, 816-701-8161 ([email protected]) for more information.

Note: Opportunities are available on a first come, first serve basis, so please make your selection early! Fully sponsored items are subject to Right of First Refusal the following year.

Sponsorship Opportunities Sponsorship is the most effective way to show your prospective and current customers that you support IAAO! A variety of Sponsorship Opportunities with various levels of recognition and benefits are offered. Sponsors receive acknowledgement at the Conference, as well as extensive recognition, including in Fair & Equitable, on the IAAO website, and through event signage.

IAAO invites you to build a total package from the following list that meets your marketing goals. Inquiries about or proposals for developing unique, customized packages are also welcome.

THE CONFERENCE EXPERIENCE Conference Tote Bag - $12,000 With so much material to carry around, the Conference Tote Bag has become an essential item for the Conference’s over 1,200 attendees. From the time they pick up their registration materials until they depart for the airport, attendees are rarely seen at Conference, without their Tote Bags in tow, each emblazoned with both your company’s and IAAO’s logos. Exposure continues long after the Conference as attendees continue to use their bags back home.

Attendee Package - $15,000 The attendee package includes your company logo on name badge lanyards, the frequently referred to Day-at-a-Glance in the Conference Program, and conference notebooks/writing tablets—all distributed as attendees arrive.

Electronic Hotel Room Keys - $10,000 Provide continual exposure throughout the conference by placing your logo directly into the hands of conference hotel guests. (Provided to the first 1,200 attendees.)

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The Gathering Place - $15,000 For two days, be right where Conference attendees relax, connect and recharge inside the Exhibit Hall! Get your logo and company connection on the laptops and charging stations available to attendees as they check-in and recharge personal mobile devices.

Conference Mobile App - $10,000 Your banner and link will be viewed by attendees as they access Conference Maps and check information on Schedules, Events, Attendees, Speakers, and Conference Presentations! Wi-Fi in the Convention Center - $16,500 Help attendees stay connected to the outside world by providing an Internet connection in the Tampa Convention Center. Interact with attendees as they view your “clickable” Company Logo that links to your website.

Printed Attendee List - $2,500 Your logo and one page of your Company’s Information will be on the printed list of attendees, current as of the late registration cut-off. 600 copies will be available at the registration desk. (The attendee list will be printed by IAAO, matching the conference theme).

SPECIAL EVENTS Awards Program & Luncheon - $15,000 with a full sponsorship or $7,500 as a co-sponsor Be recognized along with the Best of the Best at this event where we shine the spotlight on outstanding achievement in the ad valorem profession.

Attendee Networking Welcome Reception - $30,000 Engage attendees as they experience the spectacular Florida Aquarium. The Welcome Recep- tion Sponsor will be provided the opportunity for one chosen individual to “Swim with the Sharks” (Must be scuba certified, and other restrictions will apply). Sponsorship includes recognition on evening guide maps to exhibits, food and music, on a fog screen at the aquarium and on television monitors throughout the venue. Don’t miss this extraordinary opportunity to connect with mass appraisal decision makers at this event-to-be-remembered! Keynote Speaker - $20,000 Introduce Keynote Speaker Gene Kranz, legendary Flight Control Director of Apollo 13, at the Opening Session. Sponsorship includes an opportunity for a thirty (30) minute Meet and Greet with Mr. Kranz in your Exhibit Hall booth following his presentation. An optional promotion includes copies of his book: Failure is Not an Option, available for signing by Mr. Kranz, which can be purchased by the Sponsor. Luncheons, Breakfasts or Refreshment Breaks - $6,000 for a full sponsorship or $3,000 as a co-sponsor Be at the heart of the action as attendee connections are developed and strengthened. Your Sponsorship fuels hungry attendees as they build relationships for future collaboration.

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RECEPTIONS & SOCIAL EVENTS Each of the following is $5,000 for a full sponsorship or $1,000 as a co-sponsor. Sponsors will be provided with an invitation to their chosen event(s).

Chapter, Affiliate and Representative Leaders’ Reception This reception features the “grass roots” of the Association. Be recognized in front of the local movers and shakers as they discuss best practices and are recognized for outstanding achievements. International Attendees’ Lunch or Reception Be identified at this globally-focused event along with International leaders in property tax assessment and related disciplines. IAAO Professional Designees’ Reception Be recognized as an active supporter of the Association members’ professional achievements with this reception sponsorship.

First Time Attendee Orientation Help introduce the Conference experience to first time attendees. Take this prime opportunity to acquaint new and influential customers with your company. Local Host “Thank You” Volunteer Lunch Recognize and be recognized at this event for those Florida on-the-ground volunteers who work hard to make the conference so memorable.

EDUCATION & PROFESSIONAL DEVELOPMENT Sponsorship of both the daily education sessions and plenary presentations entitles the Sponsor to introduce the speakers at the plenary sessions. Daily Education Sessions - $10,000 for all three days or $5,000 per day Support IAAO Education while attendees learn from the best and the brightest. Full sponsorship provides a link to your company website on the conference education pages, which are some of the highest online traffic areas for Conference! Plenary Presentations - $7,500 each Build company awareness and recognition at these all attendee events where IAAO presents experts and thought leaders who may define the future direction of the profession.

PRESIDENT’S ACTIVITIES President’s Breakfast - $1,000 co-sponsorship Share the President’s “thanks” to those who make up the ad valorem profession. Your company name and logo will be at this gathering of present and future leaders. Includes invitation to the breakfast.

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Closing Banquet and President’s After Party - $15,000 full sponsorship or $7,500 cosponsor When not in sessions, IAAO conference attendees like to have fun, and no activity will demonstrate this like the Closing Banquet and After Party in the beautiful indoor / outdoor space at the Marriott Waterside Hotel. Be recognized at both the formal conference close and as attendees gather in a relaxed send-off in their Bermudas and Havaianas.

SPONSORSHIP LEVELS As an IAAO business partner, your organization earns tangible benefits that will help you develop relationships, generate leads, and achieve your marketing and sales objectives. Sponsorships are linked to a tiered system of benefits based on each company’s level of investment. Sponsors receive acknowledgement at the Conference, as well as extensive recognition on the IAAO website, event signage and printed materials.

Your level of sponsorship investment determines your Benefit tier: Note: Fully sponsored event packages Premier...... $40,000 plus provide the opportunity to reserve the Diamond...... $25,000–$39,999 same sponsorship for the next year (Right Gold...... $15,000–$24,999 of first refusal). Changes (e.g., in venue) Silver...... $5,000–$14,999 may change opportunities. Sponsorship Bronze...... $1,000–$4,999 is a component of conference booth selec- General ………………………...... $500–$999 tion for the following year. See specific Exhibitor Points information for details. Following are the Benefits associated with each tier:

Benefits Premier Diamond Gold Silver Bronze General Sponsor badge ribbons • • • • • • Signage in prominent areas • • • • • • of conference indicating level of sponsorship* Acknowledgement in Includes Includes Includes Includes • • conference program* logo and logo and logo and logo 50 word 50 word 50 word description description description Signage at sponsored • • • • • events* Recognition in pre- and • • • • • post-conference issues of Fair & Equitable* Pre- and post-conference • • • • • attendee lists, containing names and addresses— Four (4) weeks before, two (2) weeks before and two (2) weeks after conference 10 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida S P O N S O R S H I P

Benefits Premier Diamond Gold Silver Bronze General Video/PowerPoint recogni- • • • • tion at Opening Ceremony Company logo on IAAO • • • • website before, during, and after conference “Thank You” Recognition in outside back inside back full page, 1/2 page, conference program cover, color cover, color color color Complimentary conference 5 3 1 registration(s) Recognition in a social 4 2 1 media promotion(s) prior to conference Opportunity to distribute • • • company logo souvenir or promotional flyers at fully sponsored event(s)** Recognition by Master of • • • Ceremonies at fully sponsored event(s) Company logo on IAAO Featured on • conference website before, multiple during, and after conference, website with link to company website pages Company address to Limited to Limited attendees at fully sponsored three (3) to one (1) event(s) ** minutes minute Recognition preconference 2 1 email(s) sent to entire membership with link to company website Complimentary vendor Three (3) One (1) day demonstration room (hours days not to conflict with all attendee events) E-mail sent to registered • attendees as of early bird registration deadline, July 1, 2016, on behalf of company**

*Size, prominence, and placement will be a feature of sponsorship level. **Requires pre-approval by IAAO. Benefits may be subject to change based on availability.

11 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida A D V E R T I S I N G

CONFERENCE PROGRAM ADVERTISING

The IAAO Conference Program includes meetings schedules, exhibitor descriptions and other essential information. It is distributed to all individuals registered for the conference (more than 1,200 annually), and is not only an essential part of every attendee’s conference materials, but also a historical document that many attendees take home and refer to in the days, months, and even years after the Conference.

The Conference Program format is 5½” x 8½” page size, with a glossy cover and matte text pages in full color. Ads should be provided in a high resolution, print-quality PDF (at least 300 dpi, not 72 DPI computer screen resolution) and forwarded to: Leann Ritter at 816-701-8161 ([email protected]) by June 10, 2016. New for Exhibitors This Year – FREE ¼ Page Ad

All Exhibitors receive a complimentary ¼ page color ad in the Conference Program. To improve your exposure to attendees, it is recommended that you upgrade to a larger ad and pay only the difference in costs.

Conference Program Advertising Sizes and Rates

* Back cover ...... (Reserved for Premier-level sponsor) Inside front cover ...... $ 1,523 * Inside back cover . . . . . (Reserved for Diamond-level sponsor) Inside 2 page spread ...... $ 1,892 Full page ...... $ 946 ½ page ...... $ 473 ¼ page ...... $ 236

*Available as of June 1st, 2016, unless previously sold.

Advertisement Sizes Cover Ads – Full bleed. 5.5”w x 8.5”h with .125” bleed and no vital information on .625” of right side for inside front and back cover and .625” of left side of inside back cover to allow for spiral binding. Full Page – 5.5”w x 8.5”h with .125” bleed. ½ Page – 5”w x 3.75”h, no bleed. ¼ Page – 5”w2.5”w x x1.75”h, 3.75”h, no no bleed. bleed.

Notes: Please leave .25” free of important content on side edges for margins and gutters. Be sure to check for cover ad availability. Specific advertising location placements are available on a first come, first serve basis. 12 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida E X H I B I T S

EXHIBIT BOOTHS

Relationship Building Exhibiting at the conference is a fantastic way to meet with your target audience, but it’s not the only way to get to know attendees. The Exhibit Hall hours leave plenty of time for exhibitors to network with attendees outside of the Exhibit Hall. We encourage exhibitors to bring as many staff members as possible to increase your relationship building opportunities and to make the most of your time at Conference. Each booth includes a specific number of complimentary personnel registrations, and exhibitors are encouraged to take advantage of our reduced exhibitor personnel registration rate of only $350 per additional person. Be sure to get your registrations in by July 1st.

Exhibit Booths The exhibit spaces available to display and demonstrate your company’s prod- BOOTH ucts and services range from 10’ x 10’ to 20’ x 30’ booth sizes. Pipe, drape RESERVATION and an identification sign are provided (some exceptions apply, e.g., island booth). Security is included during the hours the Exhibit Hall is closed to DUE DATE: attendees. All other materials - including electricity, booth furnishings and freight handling - must be ordered through Viper Tradeshow Services, the June 1, 2016 official service contractor for the Conference. (A service kit will be sent to all exhibitors after registering). Your exhibit booth fee also includes at least two exhibitor registrations (refer to booth size) and a complimentary ¼ page ad in the Conference Program. Island booths include a 3’ high side-rail drape, available upon request. This is an open area for you to configure as you choose. 8’ high pipe and drape is not permitted in this area.

BOOTH SIZES AND RATES Booth Size Complimentary Member Fee Non-Member Fee Registrations 10’ x 10’ 2 $2,100 $2,450 10’ x 20’ 4 $3,100 $3,450 20’ x 20’ 6 $5,500 $6,100 20’ x 30’ 8 $7,600 $8,000

Exhibitor Booth Representatives The Exhibitor Form for booth representatives must be submitted on or before July 1, 2016. Each Exhibitor Booth Registration includes everything that an attendee registration includes EXCEPT a ticket to the Wednesday Night Closing Banquet. Closing Banquet tickets may be purchased for $85 each. Everyone in a booth MUST be registered. Additional exhibitor booth personnel registrations are $350 each, and may be purchased in addition to your Compli- mentary Registration(s). Forms available at end of package or as a fillable form available @ http://conference.IAAO.org

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Registration Mailing List Exhibitors will receive a pre-registration attendee list prior to the Conference. Registration lists will contain those attendees who have opted to accept marketing mailings from sponsors/exhibitors. Lists include attendee name, institution/organization and mailing address.

Vendor Demos IAAO offers opportunities for exhibitors and sponsors to conduct presentational demos for the explicit purpose of promoting services and products. These Vendor Demos are intended to supplement participation in the Exhibit Hall. They can be an open to the public event, or invitations can be sent, based on exhibitor’s preference. Vendor Demo requests will be accepted until June 1, 2016, on first-come, first-serve basis. Please visit the IAAO website for details and Vendor Demo application.

Vendor Demos Location: Business Connection Lounge in Exhibit Hall Demo Schedule: • Monday: 11:00; 2:00; 3:00; 4:00; 5:00 • Tuesday: 9:00; 10:00; 1:00; 2:00 Note: Vendors should provide their own technology, however projectors, screens, Wi-Fi, etc. can be rented. Please contact Rachel Mense at 816-701-8109 ([email protected]) for more information. Vendor Demos cannot exceed 45 minutes.

Your COMPANY NAME must be on the application form EXACTLY as you want it to read on the Booth Signage and in the Program.

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IAAO Annual Conference Recent Exhibitors

39º North LexisNexis American Society of Appraisers Lexur Appraisal Services APEX Software Marshall & Swift, Now Part of CoreLogic Appraisal Institute MastersTouch Bruce Harris Midland GIS ControlCam, LLC Modria CourthouseUSA, LLC Moore’s Precision Cost Cyclomedia Narrative1 DEVNET Incorporated NCSS E-Ring, Inc. Patriot Properties, Inc. Esri Canada Pickett & Co., Inc. Esri Pictometry Facet Technology Corporation qPublic.net (The Schneider Corporation) Fugro Geospatial Sidwell Company, The Government Utilities Technology Service Spatialest (Geopii) (GUTS) Tax Management Associates, Inc. Harris Govern Thomson Reuters Hexagon GeoSpacial/Intergraph Corporation Tyler Technologies iLOOKABOUT Vision Government Solutions, Inc. Josh Myers Valuation Solution Xerox KCI - Kent Communications, Inc Xsoft Leica GeoSystems, LLC

15 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida E X H I B I T S

Exhibit Hall Floorplan

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Exhibit Hours

Sunday, Aug. 28, 2016 Monday, Aug. 29, 2016 Tuesday, Aug. 30, 2016 Booth Move in and Setup 10:15am – 12:00pm 7:30am - 3:00pm 10:00am – 6:00pm Closed for Awards Luncheon* Networking Breakfast — Round Tables 2:00pm – 6:00pm 7:30am – 8:30am Refreshment Breaks: Refreshment Break 10:15am – 10:45am 9:30am – 10:00am 3:30pm – 4:00pm Attendee Appreciation Luncheon — Round Tables 11:00am - 1:00pm Prize Drawings 12:30pm – 1:00pm Above times are subject to change. Refreshment Break * The Exhibit Hall will be closed during lunch on 2:30pm – 3:00pm Monday, August 29th from 12:00pm to 2:00pm Booth Dismantle for the Awards Program. 3:00pm – 6:00pm 16 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida E X H I B I T S

EXHIBIT INFORMATION

Exhibit Application Due Date The deadline to reserve exhibit booth space is June 1, 2016. Registrations received after this date will incur an additional $50 fee and will only be accepted if available space exists. Exhibit booths sell out quickly so be sure to get your application in early to ensure an exhibit space!

Official Service Contractor Viper Tradeshow Services 816-541-8025 3517 Enterprise Dr. – Suite D Kansas City, MO, 64129

Once your exhibitor agreement has been received, the information will be sent to Viper Tradeshow Services and an exhibitor service kit will be sent to you. All shipments are to be sent through Viper Tradeshow Services.

Absolutely no shipments should be sent to the convention center. If you send your materials directly to the convention center, all related costs will be added to your billing by Viper Tradeshow Services.

Please Note The Exhibit Hall is NOT fully carpeted. IAAO requires that the entire booth have floor covering, which can be supplied by the exhibitor or ordered directly from Viper Tradeshow Services. If your booth is not carpeted, IAAO will order carpet on-site and the exhibitor will be charged. Without exception, exhibitors MAY NOT dismantle their booths earlier than the close of the show. Exhibitors who make earlier flight plans must arrange for another party to dismantle their booth. There are NO EXCEPTIONS to this policy. Allow adequate time for dismantling and packing your booth when scheduling your travel plans.

Description and Logo are due no later than June 6th!

A description of your company and/or the products or services you will be exhibiting will be included in the IAAO Conference Program. Email your description – 50 words or less and your high resolution logo as an attachment - to Rachel Mense at [email protected]. Please include your contact information as you would like it listed in the program (i.e., address, phone, email and website). This information will not count toward your 50-word limit. Please submit your company logo in a high resolution 300 dpi JPG, EPS or TIF format (versus 72 dpi “computer screen resolution”).

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Determining Your Exhibit Booth Priority

Priority Points Priority Points are used to determine the order in which exhibitors may select their booth location for the 2017 Annual Conference. Priority Points are earned through:

• Exhibit Space • Exhibiting History • Survey Participation • Sponsorship Level

Points Specifications • Exhibitors have the opportunity to select their booth for the following year’s Conference, prioritized by the exhibitor with the most points first, to the least. • A representative for each exhibitor will be scheduled to meet with IAAO staff onsite for the following year’s booth selection process. Exhibitors will be notified of their scheduled meeting date/time at least two weeks prior to the Conference. • Each exhibitor is given 15 minutes for selecting the upcoming year’s booth location. Their 15 minutes begins at the assigned meeting time. If an exhibitor’s representative does not show up at the assigned time, they will be rescheduled to the end of the onsite registration process, with location options based on availability at that time. IAAO will work with the exhibitor after the selection process is over to accommodate their needs but will not displace other exhibitors. • Failure to exhibit in any given year will reset points to zero. • If there is a point tie, priority is based on the date payment was received in full. If the tie remains, priority will be determined by a lottery style random selection. • Mergers and Subsidiaries - Any company resulting from a merger may choose points from either of the original companies; points will not be combined or aggregated. Newly formed, “spin-off” or separate subsidiaries will not receive points allocated to the parent company. • After onsite booth selection ends, new applications will be received and accepted on a first- come, first-served basis.

ACCUMULATING PRIORITY POINTS

Exhibit Space • Points are accrued and carried over from year to year. • 1 point is given for every 100 square feet of space at the current Annual Conference. * 10’ x 10’ = 1 point * 10’ x 20’ = 2 points * 20’ x 20’ = 4 points * 20’ x 30’ = 5 points • 1 point is given for every year a company has exhibited since 2005.

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Sponsorship • Sponsorship points are earned annually and do not carry over to the next year’s point total. • 2 points for every $1,000 in sponsorship investment at exclusive IAAO Annual Conference and/or Seminars (e.g., International Conference on Assessment Administration). Points will be rounded down to the next lower $1,000 increment. Or: • 1 point for every $500 to $999 in sponsorship contributions at an exclusive IAAO Annual Conference and/or Seminars.

Advertising • Advertising points are earned annually and do not carry over to the next year’s point total. • 1 point for every $100 in advertising purchased in the Conference Program (complimentary ads or ad space awarded through sponsorship packages are excluded).

Survey • Points are accrued and carried over from year to year. • 2 points for exhibitors who complete the post conference Exhibitor Survey by the deadline (surveys must indicate company name).

Penalties and Point Deductions • Minus 5 points for any violations of the Priority Point Program or the Contract terms and Conditions (as stated in this brochure), cancellation of booth space, or no-shows. • Minus 2 points for downsizing of booth space, or if booth balance due is not received by the published deadline.

19 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida E X H I B I T S

EXHIBITOR BOOTH STANDARDS AND REGULATIONS

Standard Booth Regulations

There are four types of booth configurations: Standard/Linear, Perimeter Wall, Peninsula, and Island. The following booth display rules are typical for U.S. Trade Shows and Conventions.

Standard/Linear Booth (10’ depth) Any booth that shares a common back wall and abuts other exhibits on one or two sides. Maximum height is 8’. This 8’ height may be maintained on the sidewall of your booth up to a distance of 5’ from the front aisle. The remaining length of the sidewall may be no higher than 4’. A corner booth is a linear booth exposed to aisle on two sides. All other guidelines for linear booths apply. Note: Hanging signs are not permitted over standard/linear booths.

Perimeter Wall Booth (10’ depth) A standard/linear booth found on the perimeter walls of the exhibit floor. The maximum height is 12’. This 12’ height may be maintained on the sidewalls of your booth up to a distance of 5’ from the front aisle. The remaining length of the sidewall may be no higher than 4’. Note: Hanging signs are not permitted over perimeter wall booths.

Peninsula Booth Any exhibit 20’ x 20’ or larger with a depth from the common back wall to the aisle of at least 20’ and with aisles on three sides. There are two types of Peninsula Booths: (1) one that backs up to Linear Booths and (2) one that backs up to another Peninsula Booth and is referred to as a “Split Island Booth”. For all peninsula booths, the exterior of the back wall must be plainly finished and may not contain booth identification, logos or advertisements. If backed by a row of standard/linear booths, the back wall may be no higher than 4’ for a distance of 5’ from either side aisle and 20’ high in the center of the back wall. These height restrictions must be maintained for a distance of 10’ from the back wall. Where two peninsula booths share a common back wall (“split island”), the maximum height may be 20’ in all areas of the booth, including the back wall (same as Island Booth rules, below). Note: Hanging signs are permitted over peninsula booths that are 20’ x 20’ or larger. 20 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida E X H I B I T S

Island Booth Any exhibit 20’ x 20’ or larger and is surrounded by aisles on four sides. Regulations vary by exhibit hall but the following are typical examples: Maximum height of 20’ in all areas of your booth are allowed. No limitations on the number of solid walls for your Island booth. Be sure to check the hall regulations. Note: Hanging signs are permitted above island booths.

IAAO POLICIES AND PROCEDURES

These terms and conditions are to be a part of all space contracts. The International Association of Assessing Officers (IAAO) reserves the right to make changes, amendments, and additions to these terms at any time, and all changes, amendments, and additions so made shall be binding on the exhibitor, with the provision that all exhibitors will be advised of any such changes. Any matters not covered specifically herein are subject to decision by IAAO.

1. APPLICATIONS AND ELIGIBILITY All exhibitors must submit an application for exhibit space. The application must contain all information requested and be executed by an individual who has authority to act for the applicant (exhibitor). IAAO reserves the right to refuse rental or use of exhibit space to any applicant whose display, products, or services is not in keeping with the character and purpose of the IAAO conference in the sole judgment of IAAO.

2. EXHIBITOR/SPONSOR HOSTED ACTIVITIES Functions hosted by exhibitors/sponsors may not conflict with official IAAO conference activities. Violation of restricted confliction will result in a 5 point deduction.

3. ASSIGNMENT OF SPACE Whenever possible, space assignments will be made in keeping with the exhibitor’s preferences as to location. Spaces will be assigned based on the priority point system. Once space has been confirmed by IAAO, space will not be reassigned except in the event that the show is not sold in full and floor plan reconfiguration is neces- sary. IAAO reserves the right to make the final determination of all space assignments in the best interest of the exposition and conference.

4. INSURANCE Exhibitors shall insure their own exhibits and display materials. Exhibitors shall carry Public Liability Insurance with a $1,000,000 combined single limit or bodily injury, accident, and property damage combined per inci- dent. Each exhibitor should check with their insurance carrier to request a certificate. Certificates of insurance should be submitted to IAAO no later than July 1, 2016. Please mail certificates to: IAAO, Attn. Rachel Mense, 314 W 10th Street, KC, MO 64105 or e-mail to [email protected].

5. CANCELLATION/TRANSFERS BY EXHIBITOR In the event an exhibitor cancels its request for exhibit space, the rental fee paid will be refunded less a $150 processing fee if the notice of cancellation is received by IAAO in writing by May 30, 2016. If an exhibitor cancels its space in writing between May 31 and June 20, 2016, IAAO is entitled to retain 50% of the exhibitor’s total contract obligation. No refunds will be given for exhibitor cancellations after June 20, 2016. After June 20, a $50 processing fee will be applied to all exhibitor attendee transfers. Should the exhibitor be unable to occupy and use the exhibit space contracted, IAAO has the right to use such space as it sees fit to eliminate empty space in the exhibit hall.

21 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida E X H I B I T S

6. STANDARD BOOTHS/EQUIPMENT The price of the exhibit space includes a standard eight foot (8’) background drape, three foot (3’) side drape, and a 7” x 44” two-line company identification sign unless an island booth is selected.

7. SUBLETTING OF EXHIBIT SPACE Exhibitors may not assign, sublet, or share their exhibit space with another corporation or firm or its representatives in space assigned to the original applicant without prior written consent from IAAO. Exhibitors must display only the goods or services they deal in or manufacture in the ordinary course of business. All exhibits must be confined to the exhibit booths.

8. INSTALLATION OF EXHIBITS Shipping dates for exhibitor freight are outlined in the Exhibitor Service Kit. Exhibitors are allowed entrance to the exhibit hall for booth set up on Sunday, August 28, 2016, at 10:00am. Exhibits and displays must be in place and set up by 6:00 pm, Sunday, August 28, 2016. Space not occupied or set up by the indicated time may be reassigned for other purposes deemed appropriate by IAAO.

9. DISMANTLING OF EXHIBITS Exhibitor’s displays shall not be dismantled or packed in preparation for removal prior to the official closing time of 3:00 pm on Tuesday, August 30, 2016. Every exhibit must be fully staffed and operational during the entire exposition. The dismantling of displays begins at 3:00 pm, Tuesday, August 30, 2016 and continues through 6:00 pm on that same day. At that time, all exhibitor displays or materials left in the booths without instructions will be packed and shipped at the discretion of IAAO’s official service contractor, and all charges will be applied to the exhibitor.

10. NON-OFFICIAL CONTRACTORS Exhibitors may provide their own exhibit furnishings and may specify their own independent contractor for their installation and dismantling of the exhibit. Exhibitors must notify IAAO in writing no later than Monday, June 27, 2016 of their intent to use the services of contractors other than those selected by IAAO for installation and dismantling. The exhibitor is responsible for ensuring that any exhibitor-appointed contractor supply IAAO with a valid certificate of insurance showing coverage for general liability and workers compensation. Exhibitors assume full responsibility for their non-official contractors. Furthermore, non-official contractors must adhere to all of the rules and regulations set forth by the conference facility and IAAO.

11. INSTALLATION & DISMANTLING PERSONNEL Exhibitors using companies other than IAAO-appointed contractors must advise them to check with the Exhibi- tor Service Center upon their arrival. To qualify a company’s participation, the non-official contractor must present copies of all job orders upon arrival for the IAAO-appointed contractor’s files. Upon verification, official set-up badges allowing access to the exhibit area during service hours only will be issued.

12. BADGES Badges will be required for entry into the exhibit hall at all times. Badges are not transferable. The clear view of the official IAAO badge shall not be obstructed. Please complete the exhibitor registrations for each person attending. Any and all booth handlers need to complete an exhibitor application to register and receive a badge. Badges may be picked up at the conference registration desk. Badges may NOT be picked up for others.

13. MUSIC/MUSIC LICENSING/NOISE Exhibitors must obtain their own license for using copyrighted music. Exhibitors may not use electronic or electrical devices that amplify sound and cause noise or other types of annoyance to those in attendance.

14. FOOD & BEVERAGE Exhibitors may distribute food/beverage samples, excluding alcoholic beverages, as traffic generators, with approval from IAAO. These items may be purchased through the hotel/convention center. Exhibitors are not allowed to serve food outside of their booth area or have a social function within their booth that would cause individuals to block the aisles. If functions block aisles, IAAO has the right to terminate the function. Addition- ally, off-site functions hosted by exhibitors may not conflict with official IAAO conference activities.

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15. PROTECTION OF EXHIBIT FACILITY Exhibitors are subject to all conditions, requirements, and instructions set forth by IAAO and the hotel/exhibit facility. The exhibitor may not mark, tack, make holes in, or attach anything to columns, walls, floors, or other parts of the exhibit hall. Packing, unpacking, and assembly of exhibits shall be done only in designated areas and in conformity with guidelines set forth by IAAO, the facility, and the exhibit contractor. The exhibitor is liable for any damage caused to building floors, walls, or columns; to standard booth equipment; or the exhibitor’s property.

16. SAFETY REGULATIONS Fire regulations require that all display materials be fire-resistant or treated with a flame-retardant solution to meet requirements of the standard flame test as provided in the conference city’s code for fire prevention. Elec- trical signs and equipment must be wired to meet specifications. No storage of any kind is allowed behind the back drapes or in the exhibit space. The official decorator at the exhibitor’s expense will store all cartons, crates, containers, and packaging materials. Up to one day’s supply of operational materials may be stored within the exhibit space. All aisles, corridors, exit areas, and exit stairways must be maintained at their required width at all times that the exposition is open. No obstruction such as chairs, tables, displays, or other materials will be allowed to protrude into the aisles.

17. PERSONNEL CONDUCT Exhibit personnel are required to confine their activities within the contracted space. All personnel are expected to comply with all rules set forth by IAAO and to be of a caliber in keeping with the high standards of the IAAO conference. IAAO reserves the right to close any exhibit or part thereof that conducts solicitation in an objec- tionable manner or infringes upon the rights and privileges of other exhibitors.

18. DISTRIBUTION OF PRINTED MATTER Exhibitors may not distribute printed matter, samples, souvenirs, and the like, except from within rented space. Special distribution of such materials elsewhere is under sole approval by IAAO.

19. MODIFICATION OF FLOOR PLAN IAAO reserves the right to make modifications to the floor plan.

20. FORCE MAJEURE In the event of cancellation or relocation of this conference, due to circumstances within IAAO’s direct control, the liability of IAAO shall be limited to a refund of the rental fees paid. In the event that IAAO has no control over the cancellation or relocation of this conference, IAAO will reimburse exhibitors pro-rata on any rental fees paid, less any and all legitimate expenses incurred by IAAO for advertising, administration, and similar and related costs.

21. LIABILITY IAAO undertakes no duty to exercise care, nor does it assume any responsibility, for the protection and safety of the exhibitor, its officials, agents, or employees, or for the protection of the property of the exhibitor or its representatives, or for property used in connection with the exhibit, from theft or damage or destruction by fire, accident, or other cause. Small and easily portable articles shall be properly secured or removed after exhibition hours and placed in safekeeping by the exhibitor. Any protection exercised by IAAO shall be deemed purely gra- tuitous on its part and shall in no way be construed to make IAAO liable for any loss or inconvenience suffered by the exhibitor. The exhibitor agrees to protect, defend, indemnify, and hold harmless IAAO, the hotel and/or exhibit facility, the Official Decorator, and any officers, directors, staff, employees, or agents against any claims, losses, damages, or liability resulting from negligence or other acts of the exhibitor, its employees, or its agents.

22. VIOLATION OF THE CONDITIONS Failure to follow the conditions outlined above shall constitute a violation of the Contract Terms and Conditions of the Exhibitor’s Application and Contract for Exhibit Space. In the event the exhibitor violates any of the conditions, IAAO reserves the right to invoke either or both of the following remedies, which shall be in addition to, and not in lieu of, any other rights or remedies granted under this agreement. IAAO may order the exhibitor to remove exhibit and personnel, or have them removed. In these circumstances, no part of the exhibitor’s fees will be returned. IAAO may refuse thereafter to enter into any agreement with exhibitor to lease booth space at future conferences sponsored by IAAO. 23 Annual International Conference on Assessment Administration • August 28 -31, 2016 • Tampa, Florida