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Your Investment in the Johns Hopkins Carey Business School Helps Us JOHNS HOPKINS SPRING 2018 MAGAZINE CAREY Scoring Success BUSINESS in the Sports Arena SCHOOL Meet three alumni with leadership roles in pro athletics By the Numbers Consumers seek out companies that take a values-driven approach COIN FLIP Cryptocurrencies are all the rage. But should they be in your wallet? JOHNS HOPKINS CAREY BUSINESS CAREY SCHOOL BUSINESS SPRING 2018 FEATURES 8 COIN FLIP Cryptocurrencies may be the money of the future, or a fraud. Carey faculty members are among the experts trying to answer the question: Should digital currencies be in your wallet? By Richard Byrne 14 BY THE NUMBERS More companies appear to be making a values-driven approach central to their business mission – because it’s the right thing to do, and consumers are demanding it. By Sue De Pasquale 16 THE SPORTING LIFE Meet three Carey Business School alumni who are key players in the high-stakes and increasingly profitable world of professional athletics. By Greg Rienzi DEPARTMENTS 2 DEAN’S MESSAGE 22 OTHER BUSINESS Your success depends largely on Carey’s burgeoning Executive the networks you build. Education program, $1 million prize for Flex MBA student, a visit by Barbara 3 EDITOR’S NOTE Mikulski, victories in case competitions, Cal Ripken has nothing on this Carey library expansion, new high for Career professor’s 40-year streak. Fair, Kudos, and more. Workers in Haiti take part in an initiative by the footwear 3 CAREY IN THE NEWS 27 ALUMNI NEWS company Timberland to plant Coverage by The New York Times, News and notes about graduates 5 million trees over five years in The Washington Post, The Associated of the Carey Business School. Also, the Caribbean nation, targeting Press, The Guardian, Forbes, NBC the latest list of the members of the its severe decline in tree News, Knowledge@Wharton, Dean’s Alumni Advisory Board. populations. Since 2001, the Bloomberg, USA Today, The Globe company says, it has planted and Mail (Toronto), Inside Higher Ed, 32 CAREER FILE about 9 million trees worldwide. The Baltimore Sun, and more. Advice from a Carey faculty expert See page 14 on management education and 6 PERSPECTIVES collaborative learning: Failure is most The #MeToo movement as a work definitely an option. in progress, and the power of diverse experience. OPPOSITE: PHOTO BY ANDRES CORTES, COURTESY OF TIMBERLAND COVER ILLUSTRATION: MICHAEL WARAKSA DEAN’S MESSAGE EDITOR’S NOTE CAREY More on page 4 > IN THE CASTING A WIDE NET PLAY BALL! NEWS Even the most casual sports fan knows that profes- Why build a network? sional athletics has grown into a huge industry. After many years in business, I still hear this question. My view is that Particularly at the top levels of pro sports, the money being made by players, teams, leagues, TV networks, ‘FILLER WORDS’ the extent of your network – the people with whom you foster strong and and advertisers reaches astronomical proportions. CAN BE SO HARD mutually beneficial relationships in both your personal and professional (Yes, we’re looking at you, New York Yankee Giancarlo Stanton, with your MLB-record contract of TO, UH, LIKE lives – often determines how successful you will be in the long term. $325 million for 13 years. Ditto for you, NFL, and the reported $3 billion that Fox will pay you for the rights An NBC News report March 9 on the pros and cons This is particularly important for business school San Francisco, and New York. Another opened to Thursday night games for the next five seasons.) of conversational “filler words” such as “umm,” “so,” graduates as they take what they’ve learned in in the Mid-Atlantic region last year, and we In this issue of Carey Business, we devote one of the classroom and use it to develop their careers. recently celebrated the launch of our new our full-length features, “The Sporting Life” (page 16), “like,” and “uh” featured an interview with Assistant Carey Business School alumni are fortunate club in Boston. Our first alumni club in the to the success that three Carey alumni have enjoyed Professor Steven Cohen, an expert on business to belong to a variety of networks, starting Midwest, based in Chicago, should be up and as key figures on the business side of sports. No, they may not make anything close to Giancarlo money, communication and the academic program director with family and friends. They can also count running in weeks. but they are doing themselves and their alma mater for Executive Education at Carey. Filler words on their Johns Hopkins family. The university’s These clubs have helped greatly in the proud, putting to good use the business insights they should be avoided, because alumni network has a total of 212,000 graduates growth and nurturing of our alumni network. gained while earning their degrees at Carey. worldwide. That includes more than 25,000 I invite all Carey graduates to reach out to the they distract from the from Carey. club nearest them so they might become better Someone who’s not a casual fan, especially when intended message and Indeed, the ranks of Carey alumni have been engaged with their fellow alumni. (Drop an it comes to her hometown Orioles and Ravens, is harm the speaker’s growing rapidly; nearly 6,000 full- and part-time email to [email protected].) Carey Associate Professor Toby Gordon. This past degrees have been awarded in the past five years. As alumni, you are the most important ambas- March 29, as she prepared to attend the Baltimore credibility, Cohen said. But what most impresses me about our sadors of the Carey Business School. The work Orioles’ Opening Day for the 40th year in a row, Toby One of his tips for killing graduates, beyond mere numbers, is that so you do and the support you give one another penned a short piece about her amazing streak and the filler: At a pause point, emailed it to friends and colleagues. many of them are eager to make Carey an play a significant role in elevating not just your skip “umm” and say, even better school. They give back by joining own careers but also the reputation of Carey. Because it’s spring, and because this issue a board, getting involved in a school event, And if you haven’t done so in a while, come includes a sports-related feature, I thought it would “That’s a good question” or AS ALUMNI, YOU ARE be fitting, and fun, to share Toby’s email here (with making a financial gift, finding employment home from time to time and visit the school. “Let me think about that THE MOST IMPORTANT her kind permission): opportunities for our graduates, and serving as See how we are continuing to thrive. Stay con- for a minute.” AMBASSADORS OF THE “Today my Johns Hopkins friend and colleague, mentors to our students, just to mention a few nected by completing our surveys, sending your [Children’s Center administrator] Ted Chambers, of the ways they contribute. professional updates to Carey Business, telling CAREY BUSINESS SCHOOL. and I are attending our 40th consecutive Baltimore Over the past 3½ years, Carey has been us the stories of your successes. We are looking THE WORK YOU DO AND Orioles Opening Day. Our streak started when we working to make it easier for our alumni in dif- forward to seeing and hearing from you. were in graduate school together at JHU’s public ferent parts of the world to stay connected with THE SUPPORT YOU GIVE health school in 1979. each other and with the school, through the ONE ANOTHER PLAY A “As part of our tradition, we wait for tickets to come establishment of alumni clubs. We started with SIGNIFICANT ROLE IN our way or buy them at the last minute. Over the years we’ve gone from buying them from scalpers to online a Beijing club in late 2014, and by the summer ELEVATING NOT JUST YOUR of 2016 clubs had been launched in Shanghai, Bernard T. Ferrari, Dean purchases. We’ve taken our kids to the game from OWN CAREERS BUT ALSO toddler days to adulthood. We are training them to THE REPUTATION OF CAREY. keep the streak going for us even if they have to roll us in wheelchairs when we are in our 90s. “It’s a laidback day, when once a year we rehash prior years and games, reminisce about the good old days at work and old friends, but mostly we just CAREY BUSINESS Carey Business is available in a print edition enjoy the game. We are proud that we were at Cal and online at careybusiness.carey.jhu.edu. Associate Dean for Global Marketing Please direct all correspondence to Editor, Ripken’s first Opening Day as an Oriole, when he hit and Communications: Kiera Hynninen Carey Business magazine, Johns Hopkins a home run (in his first at bat, as I recall), and that Director of Communications: Tim Parsons Carey Business School, 100 International our streak outlasted his. A few close calls threatened Drive, 6th Floor, Baltimore MD 21202- Writer/Editor: Patrick Ercolano 1099, or call 410-234-9290. To submit a the streak. I gave birth to my youngest son two days Consulting Editor: Sue De Pasquale class note, write to the above address or after the first game at Camden Yards, and we’ve had Design: Skelton Sprouls Inc email [email protected]. (By submitting a note, you give Johns Hopkins snow and rain on Opening Days. Eventually I will Photos: Homewood Photography (except where noted) University permission to edit and publish make a scrapbook with ticket stubs and photos that Administrative Support: Kelly Cumberledge your information in the print magazine and show us aging across the 40 years, though person- the online edition.
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