N. 7 | MAY 2014 ONE FACT, ONE NEWS

THE NATUZZI CONCEPT OF LIVING EXTENDS TO BEDS

STRONG CAPITALIZATION ON NATUZZI BRAND THE NEW COLLECTION, STRICTLY MADE IN , CONSISTS OF SIX MODELS OF BEDS A NEW BORDER CROSSED N. 7 | MAY 2014

THE NATUZZI CONCEPT OF LIVING EXTENDS TO BEDS

The participation of Natuzzi to the 2014 The bed collection reinforces the core edition of the Trade Show in Natuzzi brand values — unparalleled Milan was full of surprising novelties, comfort, quality, style and Made in Italy which confirm the natural propensity appeal — by using a variety of unique, of the Group for excellence and eye-catching elements, in line with the innovation. “concept of living” of the Group.

The main news was Natuzzi Italia’s entry This is a new and important border crossed into the area of bedroom furnishings, - hot on the heels of the launch of Re-vive a new business segment that the the new iconic performance recliner – the company will develop by leveraging bedroom collection, strictly Made in Italy, on the strong awareness of Natuzzi consists of six models of beds, furnishing brand worldwide and its extraordinary accessories and exclusive bed linen. productive capacity.

6 MODELS 3 BED LINEN RANGES The Bed Collection is supplemented with furniture and accessorises for the sleeping area LEATHER AND FABRICS UPHOLSTERY METAL AND WOOD FEETS N. 7 | MAY 2014

NATUZZI AND VOGUE: THE FASHIONABLE WAY TO SAY GOOD NIGHT

The main presentation to trade and top bed for a cosmopolitan woman; Feather, clients of the bed collection was carried with its soft and snug shape, is alive with out in cooperation with the luxury multicolor stripes and polka dots; Sailing, magazine Vogue Italia at the exclusive with its bold design, becomes the setting event, “Dress your house as you dress of a masculine bedroom with elegant yourself” on 9 April, in the fashionable touches; Turtleneck, fi nally, featuring a setting of Casa degli Atellani in Milan. king-size headboard with tufted, it turns into a boudoir 50s. The editors of Vogue Italy has reinterpreted four of the six models in which the collection is made, creating four environments with a strong visual impact: so Diamond, from the simple and modern design, becomes the ideal

“The entry of Natuzzi in the night segment could not be celebrated in a more prestigious way and with a better partner than Vogue Italy – stated the Chairman . With Vogue, we share a common goal: to promote and to represent the excellence of Made in Italy, giving space to the talent and creativity of designers and craftsmen who every day realize unique products that overstep the boundaries of our country to be appreciated and chosen worldwide. Natuzzi, with over 50 years of history, has always been synonymous with quality design and style, and this new collection of bed furniture is a further testimony to the constant First picture: one of the six evolution and creativity of the artistic installations prepared company; we see no limit for by the interior decorators of Vogue Italia with model Piuma, future projects”. Natuzzi Italia Bed Collection. Second picture: Mr. Pasquale Natuzzi and Mrs. Franca Sozzani, Editor-in-Chief of Vogue Italia, the world’s most infl uential Italian fashion magazine, at the event. N. 7 | MAY 2014

Evolution vs 2011 (pt)

Natuzzi 3 33% Roche Bobois 2 28% Poltrona Frau 5 23% B&B Italia 2 21% Ligne Roset -1 19% Cassina 1 15% Flexform 1 13% Poliform 2 13% DESIGN Hulsta - 13% Cappellini 1 13% BRAND Foscarini 2 12% AWARENESS Minotti 1 11% FORNITURE UnoPiù - 11% Which of these brands Moroso 1 7% are you familiar with, Lema 1 6% even if only by name? Rimadesio - 6% Base: buyers or owners of design Cor 1 5% products (1139) - In %

NATUZZI BRAND AWARENESS One of the main pillar of the 2013- According to Ipsos – Lagardere 2013 2016 Business Plan is the Natuz