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Mander in Chief

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Mander in Chief View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Göteborgs universitets publikationer - e-publicering och e-arkiv Göteborgs universitet Institutionen för journalistik och masskommunikation (JMG) Medie- och kommunikationsvetenskap Com(wo)mander In Chief En kvalitativ innehållsanalys av tv-serien Commander in Chief ur ett organisations- och genusperspektiv C- uppsats i Medie- och kommunikationsvetenskap Av Måns Nilsson och Mariana Soriano Handledare Maria Edström Fördjupningskurs, HT 2006 Abstrakt Titel Com(wo)mander In Chief: En kvalitativ innehållsanalys av tv-serien Commander in Chief ur ett organisations- och genusperspektiv Författare Måns Nilsson Mariana Soriano Kurs Medie- och kommunikationsvetenskap, fördjupningskurs Termin HT 2006 Syfte Syftet med undersökningen är att undersöka hur skildringar av könsroller och ledarskap konstrueras i Commander in Chief, den första TV serien med en kvinnlig amerikansk president som huvudperson. Uppsatsen fördjupar sig i hur kvinnor samt män framställs i serien och hur organisationen och ledarskapet ser ut. Även om hur de olika produktionsteamen, som skapat serien, påverkat seriens innehåll och utformning. Metod Den forskningsmetod vi använt oss av kallas Etnografisk kvalitativ textanalys, ECA. ECA är en kvalitativ textanalys där syftet är att upptäcka och beskriva på vilket sätt ett undersökningsobjekt framställs i olika medietexter. ECA används med fördel när man vill upptäcka och kartlägga ett fenomen systematiskt och på djupet. Material 18 avsnitt av tv-serien Commander in Chief. Producerade 2005-2006. De 18 avsnitten utgör säsong 1, tills nu den enda säsongen som har gjorts av tv-serien. Huvudresultat I materialet finner vi många av de könsroller som man kan tänka sig finna i Vita huset. Även att det förekommer stereotypisering av kön. Under seriens gång problematiseras frågor kring genus väldigt lite och den kvinnliga presidenten beter sig och klär sig som en man, nästan alltid i mörka kostymer, omgiven av andra män klädda i mörka kostymer. Organisationen kring presidenten är oerhört hierarkisk med överhuvudet på toppen med absolut makt. En makt presidenten använder för att bomba och militärt attackera en handfull gånger under de 18 avsnitten. När det kommer till att reproducera makten så väljer presidenten nästan uteslutande män att ta in i organisationen. Utan ens en diskussion om att en kvinna skulle vara kapabel eller önskvärd till att utföra jobbet. På flera sätt efterliknar Commander in Chief verkligheten full med språkliga och strukturella symboler konstruerade för att hålla kvar kvinnan på den andraplats hon har befunnit sig under många århundraden. Innehållsförteckning 1. Inledning............................................................................................................................................. 2 2. Bakgrund............................................................................................................................................ 3 2.1 Commander in Chief ..................................................................................................................... 3 2.1 USA:s politiska system.................................................................................................................. 6 2.1.1 Vägen till Vita Huset .............................................................................................................. 7 3. Teori.................................................................................................................................................... 8 3.1 Konstruktionen av kön/genus och könsmaktsordningen .............................................................. 8 3.2 Stereotyper.................................................................................................................................... 9 3.3 Homosexuell reproduktion .......................................................................................................... 10 3.4 Kvinnligt och manligt språk ......................................................................................................... 10 3.5 Klädkoder .................................................................................................................................... 11 3.6 Könsstrukturer föder diskriminering ............................................................................................ 11 3.7 Könsmärkning ............................................................................................................................. 12 3.8 Fyra grundläggande sätt att se på kvinnor i företagsledning...................................................... 12 3.8.1 Likvärdiga möjligheters perspektiv....................................................................................... 13 3.8.2 Meritokratiperspektiv............................................................................................................ 13 3.8.3 Kvinnans bidrag ................................................................................................................... 13 3.8.4 Kvinnans alternativa värderingar ......................................................................................... 13 3.9 Medielogik och synlighet i medierna ........................................................................................... 14 3.10 Berättandet i de moderna medierna ......................................................................................... 15 4. Syfte och frågeställningar .............................................................................................................. 16 4.1 Preciserade frågeställningar ....................................................................................................... 16 5. Metod och material.......................................................................................................................... 17 5.1 Metod .......................................................................................................................................... 17 5.1.1 Val av metod........................................................................................................................ 17 5.1.2 Kodschemats utformning ..................................................................................................... 18 5.2 Validitet, reliabilitet och vår egen roll i undersökningen.............................................................. 18 5.3 Urval och material ....................................................................................................................... 19 6. Resultat och analys......................................................................................................................... 28 6.1 Könsroller .................................................................................................................................... 28 6.1.1 Bekräftandet av tankefigurer kring genus............................................................................ 28 6.1.2 Ifrågasättandet av tankefigurer kring genus ........................................................................ 32 6.1.3 Användandet av stereotyper gentemot ett annat kön.......................................................... 34 6.1.4 Konflikthantering mellan könen............................................................................................ 36 6.1.5 Beskrivningar av det normala och onormala ....................................................................... 37 6.2 Huvudkaraktärernas relationer.................................................................................................... 39 6.2.1 Relationen mellan presidenten och hennes make............................................................... 40 6.3 Dialogen ...................................................................................................................................... 41 6.4 Klädkoder .................................................................................................................................... 42 6.5 Övergripande könsstrukturer i organisationen............................................................................ 45 6.6 Den antalsmässiga fördelningen................................................................................................. 45 6.7 Den hierarkiska fördelningen ...................................................................................................... 48 6.8 Kriterier för maktreproduktion...................................................................................................... 49 6.8.1 Val av kvinnor eller män ...................................................................................................... 50 6.9 Seriens grundläggande syn på kvinnor i ledningen .................................................................... 50 6.10 Den gamla organisationens reaktioner på den nya presidenten .............................................. 51 6.11 Könsmärkning ........................................................................................................................... 52 6.12 Ledarskap.................................................................................................................................. 53 6.12.1 Presidentens maskulina ledarstil ....................................................................................... 53 6.12.2 Presidentens feminina ledarstil.........................................................................................
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